SAP Customer Analysis: Royal Greenland

Table of Contents

Part 1: Review Royal Greenland customer story materials

Part 2: Understand SAP BTP capabilities
Part 3: Review the end-to-end SAP Solution
Part 4: Assess how the SAP solution supports digital transformation

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Part 1: Review Royal Greenland customer story materials

Activity 1: Identify key stakeholders and explain their roles

My work:

Key Stakeholders:
1. SAP Project Team – Project Manager, Functional Consultant, Technical Consultant
2. Trifork Smart Enterprise A/S – SAP Partner
3. Royal Greenland – Operations And IT Teams
4. Local fishing communities – End user
5. Fishermen – End User

Activity 2: Identify digital transformation goals

My work:

Royal Greenland’s digital transformation goals are:

● Digitalization of Catch registration process
● Integrating it back end ERP
● Simple apps for registrations
● Reduction of errors
● Product Transparency of Customer Demand

Activity 3: Explain which digital transformation component is impacted

My work:

In the Royal Greenland case, the digital transformation component most impacted is business
process transformation.
Before the transformation, the catch registration process was manual and paper-based, involving
paperwork completion by fishermen and manual data entry into back-end ERP systems. This
process was not only time-consuming but also prone to errors. However, by implementing mobile
apps and digitalizing the catch registration process, Royal Greenland transformed its business
processes. Fishermen can now quickly submit catch data digitally using a mobile app, eliminating
the need for paperwork and simplifying the entire process.
This transformation has streamlined operations, improved data accuracy, reduced errors, and
optimized the catch registration process. Moreover, it has facilitated better allocation of procurement
staff and enhanced market competitiveness.
By leveraging technology to digitize and optimize their business processes, Royal Greenland has
achieved significant efficiency gains and improved overall performance.

Activity 4: Identify key metrics to demonstrate SAP solution value

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My work:

Key metrics that could demonstrate the value or success of the SAP implementation are:
● 2200 fishermen adopted mobile app
● 0 hours of training required for fishermen
● 70,000 purchase orders processed digitally instead of paper

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Part 2: Understand SAP BTP capabilities

Activity 1: Identify SAP BTP technology capabilities

My work:

SAP BTP technology capabilities:

● App Development Tools
● Integration Services
● Data Management
● Analytics and Insights
● Security and Identity Management
● Extension Suite
● Scalability and Flexibility

Activity 2: Identify the SAP BTP capabilities needed to achieve customer goals
My work:

Royal Greenland will utilize the following SAP BTP capabilities to achieve their digital transformation
goals:
● App Development Tools: To create intuitive mobile and web apps.
● Integration Services: For seamless data flow between systems.
● Data Management: For processing and analyzing large volumes of data.
● Security and Compliance: Ensuring data security and regulatory compliance.
● Analytics and Insights: Deriving actionable insights from collected data.
● Scalability and Flexibility: Adapting and growing digital infrastructure as needed.

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Part 3: Review the end-to-end SAP Solution

Activity 1: Describe the end-to-end SAP solution

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My work:

The end solution has the following components:

● SAP Business Technology Platform (SAP BTP)
● SAP BTP SDK for iOS and Extension Suite for app Creation
● SAP Integrated Business Planning for Supply Chain
● SAP HANA, SAP ERP for data processing, storage, and system functionalities.

Activity 2: Describe considerations for system design and development

My work:

The project team will need to consider the following when building the end-to-end solution:
● Computing Models – Hybrid with both On-Prem and cloud
● Architecture – Hybrid
● Operating Systems and Platforms – SAP BTP, SAP HANA
● Application Development – iOS Mobile App and Web APP
● Programming languages – SAP BTP SDK
● Data analytics – Tracking fishing quotas and trends over time, Identifying areas with high fish
populations, Optimizing logistics and pricing.
● Security – all 5 would be impacted

Activity 3: Draw a diagram to show how data flows through solution

My work:

Data flow through the solution

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Activity 4: Describe technology areas impacted by further solution development

My work:

The technology areas impacted by further development include:

● Mobile App Development: Expanding functionalities and potentially supporting Android

devices.
● E-commerce Platform: Building a marketplace and integrating it with existing systems.
● Search and Rescue App: Utilizing GPS data and facilitating communication for emergencies.
● Financial Literacy Tools: Providing fishers with mobile apps for managing finances and
market insights.

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Part 4: Assess how the SAP solution supports digital transformation

Activity 1: Describe how SAP BTP supports customer digital transformation goals
My work:

SAP BTP supports Royal Greenland’s digital transformation goals by:

● Integration and Connectivity: SAP BTP facilitates seamless connectivity between systems
and applications, breaking down silos and enhancing visibility.

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 ● Application Development: SAP BTP offers tools for building intuitive applications tailored to
specific business needs, driving innovation and improving customer experiences.
● Data Management and Analytics: With SAP BTP, organizations can process and analyze
large volumes of data in real-time, enabling informed decision-making and business growth.
● Security and Compliance: SAP BTP provides robust security features, ensuring data integrity
and compliance with regulatory requirements.
● Scalability and Flexibility: SAP BTP is scalable and flexible, supporting organizations in
adapting to evolving business requirements and future growth.
● Innovation and Co-Innovation: SAP BTP fosters innovation through collaboration with SAP,
partners, and customers, enabling exploration of new business models and emerging
technologies.

Activity 2: Identify how the SAP solution contributes to the Quadruple bottom line
My work:

People Planet Profit Purpose

The SAP solution By digitizing The solution It aligns with Royal

simplifies processes processes, it optimizes Greenland's
for fishermen, reduces paper operations, reducing commitment to
improving working usage and promotes costs and increasing sustainability and
conditions and sustainable fishing revenue through supports local
productivity by the practices, benefiting better pricing and fishing communities,
use of Apps the environment. transparency. fulfilling its broader
social responsibility.
Additionally, by The streamlined
supporting catch registration
sustainable fishing process and
practices through improved data
Marine Stewardship management lead to
Council (MSC) operational
certification, the efficiencies,
solution helps reducing costs
promote responsible associated with
fishing and manual paperwork
conservation efforts, and data entry
contributing to the errors.
preservation of
marine ecosystems
and biodiversity.

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