Total No. of Questions : 5] SEAT No.
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P7254 [Total No. of Pages : 2
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F.Y. MBA (Semester - II)
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201 : (GC-07) MARKETING MANAGEMENT
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(2019 Pattern)
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Time : 2½ Hours] [Max. Marks : 50
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Instructions to the candidates:
1) Draw neat labeled diagrams wherever necessary.
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2) All questions carry equal marks.
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3) Attempt all questions.
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Q1) Solve any five of the following : [10]
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a) Define premium pricing.
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b) State the concept of 'Brand Equity'.
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c) Memorise the concept of marketing control.
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d) Enlist different levels of product.
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e) Which of the following is not a stage in the new product development :
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i) Idea generation
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ii) Idea screening
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iii) Grading
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iv) Concept testing
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f) The companies that practice online marketing into their traditional
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operations are classified as :
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i) Premium companies
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ii) Direct marketing companies
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iii) Click only companies
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iv) Click and mortar companies
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g) Recall the concept of marketing channel.
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h) Define the term 'personal selling'.
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Q2) Solve any two of the following : [10]
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a) Compare between FMCG and Industrial product.
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b) Compare and contrast product Vs Brand.
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c) Explain push & pull strategy used in Marketing.
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Q3) a) You are appointed as a marketing manages of an electronic company.
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Design suitable distribution channels for the company. [10]
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b) A popular FMCG company is planning to plan launch a new brand of
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Antiseptic liquid. Besign suitable distribution channels for the product.[10]
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Q4) a) Develop an Integrated marketing communication plan (IMC) for launching
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Hindi Quiz show an popular Hindi Television channel. Make suitable
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assumptions. [10]
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b) Develop an Integrated marketing communication (IMC) plan for launching
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a new Hindi commercial movie across the country. Make suitable
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assumptions. [10]
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Q5) a) Design a marketing plan for a company; planning to launch an 'Online
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Travel Portal'. [10]
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b) Design a marketing plan for a company launching Electric scooter in
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India. [10]
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[5860]-201 2
