INTRODUCTION TO LEAD GENERATION
Meaning of lead generation
Lead generation is the process of identifying and attracting potential customers and
engaging them with your products or services.
Importance of lead generation
Effective lead generation can offer several benefits to businesses of all sizes, and
getting it right is super important to achieving your business’ sales and marketing
goals.
1) Increases sales
By identifying potential customers who would *actually* be interested in your
products or services and nurturing them into paying customers, lead generation can
help increase sales and revenue for your business.
In short: Effective lead generation = improved targeting. And improved targeting =
more sales.
2) Cost-effective
Here’s one for your CFO: Compared to other marketing methods like advertising,
lead generation – done right – is the most cost-efficient way to acquire new
customers.
By targeting individuals who you know are likely to be interested and see value in
your product or service, you can focus more of your efforts on converting those leads
(rather than convincing them).
3) Improved ROI
With an effective lead generation strategy, you will see a high return on investment
(ROI) as you focus on the most reliable or profitable leads, helping to really make the
most of that marketing and sales budget.
You can also benefit from how easy it is to track your efforts with a well-thought-out
sales strategy, pinpointing what’s working and what needs adjusting. After all,
monitoring and optimizing is a key factor in making sure your ROI is at its greatest.
4) Better customer insights
Lead generation is another way you and the rest of your sales team can gain
valuable insights into your customers’ needs, preferences, challenges, and
behaviors.
Having this information will only improve your sales strategy and marketing efforts,
as well as product development and customer service. It’s a win, win, win, win.
5) Increased brand awareness
Another plus-point for a successful lead generation strategy is how it helps
businesses increase brand awareness, and establish themselves as industry
leaders. If you or your team is doing it well – that being, reaching out to the right type
of companies, with the right kind of outreach – then you will be building trust and
credibility within your brand.
6) Long-term benefits
When you start your sales process off with good vibes, the good vibes can easily
follow through the sales funnel. So, don’t see your lead generation efforts as a
checkbox job in your sales cycle.
This will help businesses like yours establish long-term relationships that can lead to
repeat business and referrals.
LANDING PAGES
Meaning : A landing page is a standalone web page that potential
customers can “land” on when they click through from an email, ad, or
other digital location. A landing page aims to capture information from
contacts in exchange for something of value, such as a retail offer code or
business-to-business (B2B) insights in the form of a white paper. Landing
pages are different from other web pages in that they don’t live in the
evergreen navigation of a website. They serve a specific purpose in a
specific moment of an advertising campaign to a target audience
Landing page and web site differences
Landing Page : Landing page is known as the lead capture page, static page
or destination page which is designed for a specific task and it appears
because of an online advertisement or a search engine optimization result.
When the user arrive on a landing page it is free from all distractions like
home page and mainly aims to capture a visitor’s information through that a
form and make them feel comfortable that the website has the solution to
their problems. It is a special web page which mainly helps to drive traffic for
a marketing campaign.
2. Website : Website is a collection or group of related web pages. Website
acts as a hub of online presence for any business. It includes login page,
registration page, contact us page, feedback page, about page, different
types multimedia etc. All are part of a single domain and which can be
accessed through the Internet. It provides the details about the business,
keeps the details about the business and provides the required services to
the customer.
Difference between Landing Page and Website :
S.N LANDING PAGE WEBSITE
o
Landing page is a single web page it appears
Website is a set of related web pages
in response to clicking on a search engine
01. including multimedia content that can
optimized search result or any online
be identified with a domain name.
advertisement.
It speaks about the product or business
02. It takes to the product or business page.
page.
Landing page helps to take the visitor to Website helps to fulfill the
03.
business. requirement of visitor.
Landing page is mainly a single call to action Website is collection of multiple web
04.
web page. pages.
It consists all the information the
05. It contains some specific information.
customer wants to know.
The purpose of a website is to inform
The purpose of landing page is to capture
06. its target audience with all the relevant
leads and drive sales.
information.
07. It covers a single functionality. It covers multiple functionalities.
In the landing page there is no navigation or In the website there are many
08.
fewer navigation. navigation links.
It may contain multiple modules,
09. Usually it has only text, images and a form.
functions and multi medias.
: What is a thank you page?
A thank you page is what your customers and leads are redirected to immediately
after completing a form or making a purchase on your web page.
Its primary purpose is to acknowledge the website visitor’s action, whether that’s a
purchase, a sign-up, or a request for information.
While thank you pages perform a similar function to a confirmation email, viewers
don’t have to choose to open it.
Think of a thank you page as both the last step in your conversion process and the
first step for customer retention.
The thank you page presents a prime opportunity to turn a lead into a customer — or
a customer into a brand advocate
TYPES OF LANDING PAGE
Product landing page
This is where you shouldn’t let shyness hold you back
— speak proudly about your product and its benefits.
Use customer-centric language and describe how your
product’s features change people’s lives for the better
Service landing page
When you offer some sort of service, you’re ready
to serve your audience by providing them with the
best solution possible. What’s left is to prove that fact
to your audience. That’s the approach you need to
take to create a converting landing page.
Squeeze landing page
Squeeze landing pages are tightly packed and serve
one specific purpose — getting the user’s email
address. This type of landing page usually contains
lead capture forms or lead magnets and has no more
than two or three lines of text.
Event landing page
You need to say a lot about your event to capture your
audience’s interest, and the best way to do that is
to dedicate a stand-alone landing page to your event.
Webinars and other online events fall into the same
category — don’t promote them with a humble banner,
try full-sized landing pages.
Pricing landing page
Just telling them the price isn’t enough — you need to
negotiate in advance, remove doubts, and explain why
your offer is worth it. Why not do all of that on the
same landing page?
“Thank you” landing page
You need to use every opportunity to inject a bit of
personality into your brand’s voice — it will help you
stand out and be remembered. Your “Thank you”
landing page is exactly the right place to do so. Of
course, you can just thank your users for subscribing
and call it a day, but there’s another way.
