BSN450 - Business Intelligence
Assessment 2 - Business Case Report
Report Template
Structure
Cover Page
Executive Summary
Table of Contents
The Organisation: Mission and Current Business Model
Data Analysis and Visualisation
Synthesis of Findings
Data-led Strategy and Business Model Recommendations
References
1-Page Summary
BSN450 Business Intelligence
2021, Semester 1
[Enter Report Title Here]
[enter student name here]
[enter student number here]
[enter word count here, e.g. 3000 words]
Executive Summary
[in less than 200 words, describe the purpose of the report and the report’s findings]
Table of Contents
Executive Summary ….. i
1. The Organisation: Mission and Business Model ….. 1
...
…
1. The Organisation: Mission and Current Business
Model
1.1 Mission
[The purpose of this sub-section is to introduce the case organisation very briefly. What is its
Mission Statement? What are its objectives? What is its overall strategy? Where does it operate?
What is its size? And so on.]
1.2 The Business Model
[The purpose of this sub-section is to define the current business model of the case organisation,
which allows it to do what it purports to do.
2. Data Analysis and Visualisation
[The purpose of this section is to present the analysis of the data provided by the case
organisation. Besides presenting your analyses through visuals, it is good practice to explain the
main messages conveyed in the visuals through text. It is also important to note your method of
analysis (i.e. how you analysed the data to arrive at the results), together with any limitations you
observed in the dataset available or the method used (this is so that the reader of the report
understands that the analysis results are contingent on a set of limiting factors). In addition to the
dataset provided by the case organisation, accessing and analysing complementary data (such as
those available from open data sources about grander, PESTEL-type trends) will help strengthen
your analysis and is therefore highly recommended.]
3. Synthesis of Findings
[The purpose of this section is to report the emergent themes from the prior data analysis section,
and attach meaning to these findings so that the case organisation would be able to implement a
set of strategic actions.]
4. Data-led Strategy and Business Model
Recommendations
[The purpose of this section is to step beyond the data and the findings acquired from their
analyses, and to list a set of recommendations as to how the case organisation can further
improve its current data-led strategy and overall business model.]
References
[List here the resources that have been referred to in the report, following the referencing style
explicated in the Assessment instructions document.]
1-Page Summary
[The purpose of a 1-Page Summary is to deliver impact quickly to the audience. This is where
you will do your engaging story-telling based on all of the prior analyses.]
