Paper Code: BBA-312

Entrepreneurship Development

“Start up Business proposal”

Undertaken at

“RADHEY KRISHNA EVENT PLANNER”

Submitted in partial fulfilment of the requirements

For the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

To

Guru Gobind Singh Indraprastha University, Delhi

Under the Guidance of: Submitted by:

Dr. Rubeena HARSHIT GARG

Faculty Guide BBA 6MA, Shift 1st

Submission Dt.- 15th March,2024 01717001721

Session 2021 to 2024

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 To Whom It May Concern
I HARSHIT GARG Enrollment No. 01717001721 from BBA-VI Sem, Shift 1st of the Tecnia Institute of
Advanced Studies, Delhi hereby declare that the Live project Report (BBA-312) entitled “Start-Up Business
proposal ” at “RADHEY KRISHNA EVENT PLANNER” is an original work and the same has not been
submitted to any other Institute for the award of any other degree.

Date: Signature of the Student

Certified that the Live Project Report submitted in partial fulfilment of BACHELOR OF BUSINESS
ADMINISTRATION (BBA) to be awarded by G.G.S.I.P. University, Delhi by
,Enrolment No. has been completed under my guidance
and is Satisfactory.

Date: Signature of the Faculty Guide

Name of the Guide: Dr.Rubeena

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 ACKNOWLEDGEMENT

It is indeed a moment of immense gratification for me to express my deepest gratitude to Dr. Rubeena
(TIAS) for providing me with an opportunity to carry out this project study and help me create this report
based on a new Self Start-up event planning firm.

I am grateful to her for casting an excellent academic ambiance, without which the project would not have
been fulfilled. I express my sincere gratitude to my project guide for her guidance and supervision during the
development of this project and for making it a reality.

Last but not least I would like to thank the teachers staff of library, seniors, friends, and well-wishers for
their enormous support and encouragement.

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 TABLE OF CONTENTS

SERIAL NO. PARTICULARS PAGE NO

1. Chapter 1: Overview of Business 5-7

 Mission Statement
 Business Concept
 Business goals and Vision

2. Chapter 2: Services offered 8-9

3. Chapter 3: Market Analysis 10-13

 Analysis of market opportunities and
challenges
 PESTEL Analysis
 SWOT Analysis
4 Chapter 4: Marketing plan 14-16
 Product Plan
 Price plan
 Place plan
 Promotion Plan
5 Chapter 5: Logistics & operations plan 17-20

6 Chapter 6: Financial Plan 21-28

7 Bibliography/References 29

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 Chapter 1: Overview of the Business

Event Planning:
Event planning is the process of managing a project such as a meeting, convention, tradeshow,
ceremony, team building activity, party, or convention. Event planning includes budgeting, establishing
timelines, selecting and reserving the event sites, acquiring permits, planning food, coordinating
transportation, developing a theme, arranging for activities, selecting speakers and keynotes, arranging
for equipment and facilities, managing risk, and developing contingency plans.
Key aspects of Event Planning include:
1-User-Friendly Interface
A user-friendly interface ensures that event organizers can quickly and easily navigate
the event management system and access its features.
2-Budget and Financial Management Capabilities
Managing event budgets and finances can be daunting, but with the right event
management app features, it doesn't have to be. Your software should offer robust
budget and financial management capabilities according to the needs and complexities of
event planning.
3-Event Promotion and Marketing Tools
Effective promotion and marketing are key to driving attendance and maximizing event
ROI in the competitive event planning landscape. As such, your event management app
should come equipped with effective promotion and marketing tools designed to boost
event visibility and attract the right audience.
4-Budget and Financial Management Capabilities
Managing event budgets and finances can be daunting, but with the right event
management app features, it doesn't have to be. Your software should offer robust
budget and financial management capabilities according to the needs and complexities of
event planning.

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Actual Overview-
Introduction of the Event Planning -
Event Planning is a relatively new field that combines all preliminary steps involved with the professional planning of a convention,
ceremony, meeting, negotiation, party and so on. Event Planning is definitely not for the faint-hearted or inflexible. It requires a
tremendous amount of organization and communication skills, background knowledge on the type of event, an efficient network of
reliable contacts and most importantly, an open mind to enduring last minute changes.RKEP
is a new startup idea by
Mr.HARSHIT GARG to ensure protection,privacy and confidentiality of various internet users from cyber
attacks.
MISSION STATEMENT
To be the leading Event Management Company in India, by meeting and exceeding the expectations of our
Clients through innovative ideas and the delivery of excellent service.

VISION
To be the leading Event Management Company in India, by meeting and exceeding the expectations of our
Clients through innovative ideas and the delivery of excellent service.

BUSINESS GOAL
1. Establish Reputation and Credibility:

Objective: Build a strong reputation as a trusted Event Partner.

Key Results:
 Secure contracts with at least five early adopter clients within the first six months.
 Obtain positive client testimonials and case studies highlighting successful
implementations.
 Garner recognition through industry awards and certifications.

2. Expand Service Offerings:

Objective: Diversify service portfolio to meet varying client needs.

Key Results:
 Introduce specialized services such as penetration testing, incident response, and compliance audits
within the first year.
 Develop partnerships with leading decoration vendors to offer comprehensive solutions.
 Train and certify consultants in event planning domains to provide niche services.

3. Client Satisfaction and Retention:

Objective: Ensure high levels of client satisfaction and long-term partnerships.

Key Results:
 Achieve a client satisfaction rating of 90% or higher through regular feedback surveys.
 Maintain a client retention rate of at least 80% year-over-year.
 Implement proactive communication channels to address client concerns promptly.

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 4. Thought Leadership and Innovation:

Objective: Establish the company as a thought leader in event planning

Key Results:
 Publish thought leadership articles, whitepapers, and case studies on industry-relevant platforms.
 Present at event planning conferences to showcase expertise and insights.
 Invest in research and development to identify and implement emerging trends and
technologies.

5. Market Expansion and Geographic Reach:

Objective: Expand market presence and geographical reach.
Key Results:
 Enter at least two new geographical markets within the first two years of operation.
 Develop localized marketing strategies and partnerships to penetrate new regions effectively.
 Tailor service offerings to address specific challenges prevalent in target markets.

6. Employee Development and Engagement:

Objective: Nurture a highly skilled and motivated team of all the event planners.
Key Results:
 Provide ongoing training and certification opportunities to enhance employees' technical and
soft skills.
 Implement employee recognition programs to acknowledge outstanding performance and foster
a culture of excellence.
 Maintain a low employee turnover rate through competitive compensation packages and a
supportive work environment.

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 CHAPTER 2

Target Market

Our target market will include small to medium-sized enterprises (SMEs) and startups that may lack the
resources or expertise to effectively manage their vendors of event planners needs in-house. Additionally, we
cater to larger enterprises seeking specialized consultancy services to enhance their existing event planning
posture.

Services offered:
WEDDING CHOREOGRAPHY SERVICES
Wedding choreography is an essential part of an Indian Wedding. No one can imagine an Indian
wedding without a wedding choreography. If your special day is coming closer and you want to
take away the stress of planning your wedding dance and Sangeet dance, oh and even the family
dance S.GENIUS ACADEMY is just the place for you. It comes forward with a team with top-
rated wedding choreography and choreographers who will make sure to train you to give a
stunning wedding performance by giving you a wedding choreography that is unique and made
just for you!
EVENT DESIGN & DÉCOR
Our Event Design & Décor package is the aesthetic essence of your event, giving it its own sensory appeal.
Radhey Krishna Events will design your event to match your vision, budget, and personality. Upon our
initial meeting, we turn your ideas into a full concept while considering your budgetary needs. From there,
we’ll design a completely customized event that uniquely blends your vision with the venue’s unique
configuration and architecture. Our team designs and coordinates the finer aesthetic details, like florals,
stationary, lighting, and rentals, while handling the more essential design logistics, such vendor
communication and décor set-up and style.
DJ SERVICES
First up, we have the classic club DJ. These are the folks who keep the party going all night long at your favorite nightclub or
bar. They’re the masters of mixing and blending different tracks together, creating a seamless dance floor experience. But club
DJs aren’t just limited to the traditional club scene – they can also bring the party to your wedding reception, corporate event,
or private party.
PRE WEDDING SHOOT
Engagement photography or simply known as pre-wedding photography has
been gaining traction as of late in Singapore. More and more couples are starting
to realize the importance of photography and how it can create an everlasting
memory of their romantic life. Still, like a coin, there are two sides to each story.
Some couples are starting to think pre-wedding photography as an utter waste of
money and serves no purpose.
Differentiation:

 Personalized Approach: We understand that every business is unique, so we tailor our services to
address each client's specific event planning challenges and goals.
 Expertise and Experience: Our team will comprise industry veterans with extensive experience in
event planning, ensuring the delivery of high-quality event planning services backed by deep
technical knowledge.
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Revenue Model:
Radhey Krishna Event Planner operates on a retainer or project-based fee structure, depending on the scope
and duration of the services provided. Additionally, we will offer subscription-based packages for ongoing
support.

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 CHAPTER 3
Market Analysis:
Market Overview:
If there is a market for your intended event, then do market analysis. Market Analysis means finding
information about your target audience. Find out who are your target audience i.e. there age group, sex,
qualification, profession, knowledge level, income, status, likings, disliking, personality, customs,
traditions, religion, lifestyle etc

Opportunities:

1. Underestimating the complexity

This is common, especially for newer event planners. The challenges of event management are complex, with
lots of details to consider. Inexperienced or ill-prepared event planners may not realize how long certain things
take to plan, or how far in advance you need to lock in details. Avoid this by planning ahead, and hiring help if
needed.

2. Lack of creativity
Events are supposed to be fun! Even work-related events are meant to be engaging and informative. If there is
no creativity put into the event planning process, it will show. Picture a school prom without a theme, a
wedding without a playlist, or a Halloween party without costumes. An uninspired event will bore attendees,
and the only chatter will be about how dull the experience was. To avoid this, consider holding brainstorm
sessions. Gather team members and discuss their favorite things about events they’ve attended. Come up with
ideas that can be applied to your event and use input from your team to create fresh ideas.

3. Budgeting
Budgeting is definitely one of the most difficult pieces of the event planning process. Planning and paying as
you go will often get you into financial hot water, and can cause you to either go way over budget, or be forced
to slash line items in order to stay on track. To avoid this happening, there are several things you can do. Get
quotes in writing from vendors, along with an end date for the pricing. Locking in pricing can help a great deal,
and planning in advance using quotes can allow you to have your budget and event mapped out prior to
actually spending the money. This careful planning can help you avoid nasty surprises and expenses.

Challenges:

1.Understaffing an event is a common event problem.

Understaffing is a serious problem for events. And it often doesn’t become obvious until the
day of, when it’s too late to do anything. So prevention is definitely key.

2. Overspending on the event is a big event challenge.

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Budgeting is the number one most challenging aspect of event planning, according to
experienced event professionals in this recent survey. So if this is something you’re
concerned about, you certainly aren’t alone

3.Forgetting to track schedule or budget changes it an avoidable

event problem.
You should feel empowered to approve or reject unforeseen schedule or budget changes as
they come up. And when you do approve anything, you have to make sure you follow
through and adjust your plans accordingly.

4.Lack of real world work experience can be an event challenge.

This is not a cheap shot at beginning event planners. In fact, arming yourself with this
knowledge now might actually save you headaches in the future. Because let’s face it –
you’re not going to know what to do in every scenario. But here are some ways you can
figure it out on the job

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PESTEL ANALYSIS:

Political:

 Government regulations and policies can impact the demand for event planning services.
 International laws and regulations may affect the cross-border operations of event
planning company.

Economic:

 Economic conditions may influence the willingness of businesses to invest in Event

planning industry
 Budget constraints of potential clients may affect the pricing strategy of Event Planning Industry

Social:

 Increasing awareness of managing events threats among individuals and businesses creates
opportunities for event planning firms to educate and provide tailored solutions.
 Social trends such as remote work and BYOD (Bring Your Own Device) policies
necessitate driving demand for event services.

Technological:

 Rapid advancements in technology introduce new hampers, décor challenges and opportunities
for firms to offer innovative solutions.
 Emerging technologies such as AI, Flipperzero, Raspberry-Pi,RFID r/w and blockchain can be
leveraged by Radhey Krishna Events to enhance capabilities.

Environmental:

 Environmental factors may have indirect impacts on events, such as natural disasters
disrupting business operations and increasing vulnerability

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Legal:

 Compliance with data protection laws and regulations such as GDPR, CCPA, and industry-specific
regulations is crucial for businesses, driving the need for consultancy services to ensure compliance.
 Legal implications of events incidents, such as transport, labour, highlight the importance of
proactive events measures.

SWOT Analysis:

Strengths:

 An experienced event planning team is a significant strength for any event. These individuals
bring a wealth of knowledge and expertise to the table. They understand the complexities of
event planning, including logistics, vendor relationships, and attendee engagement. Their
experience allows for smoother coordination and problem-solving, contributing to the overall
success of the event
 Maintaining strong, long-term relationships with vendors is invaluable. These relationships are
built on trust and reliability. Event planners with established vendor connections often benefit
from cost savings, preferred services, and a streamlined planning process. Vendors familiar
with your team’s expectations can deliver top-quality results, reducing the likelihood of last-
minute issues.

Weaknesses:

 Limited Budget:

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  Budget constraints can be a significant challenge in event planning. A limited budget may

restrict your ability to invest in essential event elements, such as marketing, technology, or

guest speakers. To address this weakness, event planners must carefully allocate funds, seek

cost-effective solutions, and explore sponsorship opportunities to make the most of available

resources.

 ▸ Inexperienced Event Planning Team:

 An inexperienced event planning team may lack the in-depth knowledge and skills required for

effective planning. This weakness can result in inefficiencies, mismanagement, and overlooked

details. To address this, consider investing in training and mentorship for the team or hiring

experienced event professionals who can provide guidance.

 Tight Timelines:

Tight timelines can create a sense of urgency and pressure in the planning
process. The weakness lies in the limited time available for thorough preparation
and adjustments. Event planners dealing with tight timelines must carefully
prioritize tasks, delegate responsibilities, and adopt efficient project management
practices to meet deadlines.

▸ Lack of in-House Resources:

A shortage of in-house resources for specific event aspects, such as marketing,

design, or technology, can be a significant weakness. It may require seeking
external expertise or collaboration with specialized service providers. Event
planners should identify resource gaps early and plan accordingly.

▸ Limited Marketing Resources:

Adequate marketing resources are essential for reaching and engaging your
target audience. A weakness in marketing resources can result in reduced event
visibility and attendance. Event planners with limited marketing budgets should
focus on cost-effective marketing strategies, social media.
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Opportunities:

 Emerging Event Technology:

 The rapid development of event technology presents a valuable opportunity for event planners.

Adopting the latest event management software, virtual event platforms, and interactive tools

can enhance attendee engagement and overall event experience. Leveraging emerging

technology allows for innovative event formats and global reach.

 ▸ Diverse Attendee Engagement:

 The opportunity to engage diverse audiences is a key advantage. Event planners can design

inclusive programs that cater to a wide range of interests, backgrounds, and demographics.

Offering diverse session formats, languages, and accessibility features can attract a broader

audience and enhance the event’s impact.

Threats:

▸ Competing Events:

The proliferation of events in various industries can be a significant threat. Competing events may

draw attendees away, leading to reduced attendance and competition for sponsorships. Event

planners must monitor competing events, differentiate their offerings, and choose event dates

carefully.

▸ Technology Challenges:

While technology offers opportunities, it also poses threats. Technical issues, such as platform

failures, connectivity problems, or cybersecurity threats, can disrupt virtual or hybrid events. Event

planners should have contingency plans in place to address technology-related challenges.

Marketing Strategy:
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Targeted Outreach: We will leverage targeted digital marketing campaigns and networking events to reach
potential clients and establish partnerships with complementary service providers.
Thought Leadership: Through blog posts, whitepapers, and speaking engagements, we position ourselves
as thought leaders in the cyber security space, showcasing our expertise and offering valuable insights to
our target audience.
Client Referrals: We prioritize client satisfaction and cultivate long-term relationships, encouraging
satisfied clients to refer our services to other businesses in their network.

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 CHAPTER 4
MARKETING PLAN:
Product Plan
The following are the event planning products and services that Special Occasions Event Planning will
provide:

 Venue Sourcing
 Tables & Chairs
 Dinnerware & Utensils
 Decor
 Caterer Coordination
 Entertainment
 Party Favors
 Photography/Videography
 Lighting/Sound
 Bartending/Liquor
 Set-up/Clean up

Price Plan

Our pricing strategy is designed to offer competitive rates while reflecting the value of our services. Pricing
for our event planning services will be determined based on factors such as the scope of the project, the
complexity of the client's infrastructure, and the level of support required. We offer flexible pricing models,
including:

 Advanced and Early Bird Packages

Early bird pricing is a great way to increase ticket sales early on. By offering a limited time discount, you’re
attracting the attendees that are eager to attend and save money. Give early bird registrants 10-20 percent
discount off the base price. Adding a time limit to the early-bird price creates a sense of urgency in advance of
the event. A powerful event management platform will help you generate early bird packages without
breaking a sweat.

 Group packages
Group ticket pricing attracts larger groups where an entire team is planning to attend rather than one individual
person. Offering a group rate incentivizes larger companies to save money on tickets by paying for a package
deal. Depending on the size of your event you can provide more than one type of group package. Offer one
group rate for a group of five and offer another for a group of six or more. Pricing group packages by business
size helps increase the chances of ticket sales.

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Place Plan

Radhey Krishna Events will primarily operate as a virtual firm, leveraging digital communication channels to
reach clients globally. Our consultants will be based remotely, allowing us to serve clients irrespective of
geographical location. Additionally, we will establish strategic partnerships with technology vendors and
industry organizations to extend our reach and enhance service delivery.
When there will be significant rise in our event planning clients we will establish a Unit Head Office where
the demand for event services might be bullish for easier resolution.

Promotion Plan

To promote our services and establish events as a trusted partner, we will implement a multi-channel
promotion strategy, including:

1. Digital Marketing: Utilizing our website, social media platforms, and targeted online advertising to
raise awareness and generate leads.

2. Content Marketing: Producing high-quality content, such as blog posts, whitepapers, and case
studies, to demonstrate thought leadership and attract potential clients.

3. Networking and Events: Participating in industry conferences, webinars, and networking events to
connect with key stakeholders and build relationships within the event industry.

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 4. Referral Program: Implementing a referral program to incentivize existing clients and partners
to refer new business to event company.

5. Public Relations: Engaging with media outlets and industry publications to secure press coverage
and enhance brand visibility.

By executing this comprehensive marketing plan, we aim to position event company as a leading provider
of event services, driving sustainable growth and long-term success.

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 Chapter 5
Logistics & Operations Plan:

Supply Chain
Supply Chain Event Management (SCEM) primarily manages critical events across a supply chain. It
provides needed visibility into the processes to proactively act in exceptional circumstances that can
potentially lead to disruptions. Therefore, supply chain event management is the key to optimizing
logistics performance.

Supply Chain Event Management solutions help businesses manage and track the real-time location of
inventory or shipments across the supply chain. Having access to this real-time information is critical because
it helps analyze how certain events can impact the production schedule at a plant or arrival of the cargo at the
destination and customer awaited deliveries. Thus, advanced SCEM solutions can let companies monitor,
evaluate and plan proactively to address potential delays and better manage supply chain performance. This
visibility into the workings of an extended supply chain can mean better control over logistics processes and is
a key driver of building resilient and agile global supply chain networks.

Inventory Management:

Asset check-in and check-out

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A large number of major and minor items are required for an event. To maintain all assets, it is
essential to have a system that tracks every item checked out and checked in. This will save a lot
of time as you won’t have to search for items that are not in stock. It will also reduce costs as no
duplicate items will be purchased. Ultimately, it will reflect true inventory levels and enable
control of these assets.

Monitor the state of equipment

Equipment shows wear and tear over time, even if it is high-quality items. Your tracking system
should log the frequency of use and state of each item so that maintenance or refurbishment can be
done timeously to prevent non-delivery or the procurement of unnecessary equipment. The
tracking system should inform the maintenance schedule to ensure the longest possible asset life
cycle.

Replacement of lost or damaged inventory

No matter how prudently inventory is managed, some equipment damage and loss will occur from
time to time. An effective tracking system will contain an accurate inventory list with all relevant
details per piece of equipment to ensure the insurance process can be followed effectively. This
will save money as the insurance will cover damages, and equipment does not have to be procured
from the budget.

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 Customer Service

1. Accept both good and bad feedback, and then act on both

If you’re in customer service, you’re likely already aware of how readily customers will provide feedback.
This means that when guests offer their perspective, it’s an easy win to simply listen (and actually listen).
Repeat the information to them, so they know they’ve been heard, and then ensure that the feedback is
delivered to the team member who needs to hear it.

Further, you need to ask for information through surveys, reviews, and personalized emails. Inquiring about a
guest’s experience is an excellent way to get feedback and create a touchpoint. Imagine how delighted a
customer will feel to see that their suggestions were considered and that your business has adjusted based on
their feedback.

2. Reward loyalty

These days, nearly every business has some kind of rewards or loyalty program, so to really stand out, you
need to offer something different. Personalizing the rewards is a great way to start. If you’re maintaining a
solid CRM database, keeping track of a customer’s preferences is essential and an excellent tool to reward their
loyalty. Rather than doling out points, send them a gift basket with their favorite products or a gift card for
their favorite service. It’s a small touch that differentiates you from all the other points-based loyalty programs
out there.

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 CHAPTER 6

Financial Plan:

As we delve into the financial intricacies of Radhey Krishna Event Planner venture into the realm, it's
imperative to delineate a comprehensive roadmap that aligns with our vision, values, and objectives. This
chapter serves as a guiding beacon, shedding light on the revenue generation strategies, meticulous cost
management approaches, and strategic investments in growth to fortify our position as a formidable event
planning firm.

Revenue Generation:

Revenues represent money coming into an organization, resulting from an exchange of goods
or services. On an income statement, revenues are referred to as the top line because of their
location on the income statement -- typically on the statement's first line. They are a key
determinant of an event's potential financial success. Although high revenues do not
necessarily guarantee financial success, they represent the cornerstone or the pathway toward
a more profitable event. Event organizers should understand their available revenue streams
and determine where they will focus their revenue generation efforts for upcoming events. This
section provides a listing of common revenue streams.
1. Sell Sponsorships

This is a great way not only to generate extra revenue for your event. Plus, you can get
discounts and free stuff from your sponsors to give out to your attendees as a gift.

You don't have to go after large corporations. These sponsorships can be difficult to get,
especially for smaller events. That's why you should be going after small businesses, be they
local or online.

2. Sell Ad Space

This one comes in many forms, and to make it easy to understand here’s a quick list of ad space
you can sell:

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 Allow advertisers to buy an opportunity to include something (brochure, flier, free
sample, etc.) in your attendee gift bag.
 Sell ad space on the event website.
 Sell ad space inside the event program/schedule booklet. But really, don’t limit
yourself to this. Sell ad space in anything printed that goes out to the masses.
 Sell ad space for company logos on the event banner. Don’t have one? Get one and
let ad revenue pay for itself.
 Sell ad space on volunteer/staff T-shirts.
 If you can print on it or hang a sign on it, sell ad space on it. Make it pay for itself.
For example, large individual room schedules. Sell “sponsored by” space on them .

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Cost Management:

1. Staffing: Allocating a substantial portion of the budget towards recruiting top-tier professionals with
diverse expertise and industry certifications. This includes choreographers, decorators, management
and photographers.

2. Technology Infrastructure: Investing in cutting-edge event tools and software solutions to enhance
our capabilities in threat detection, analysis, and mitigation. This encompasses firewall systems,
intrusion detection/prevention systems, endpoint protection, SIEM platforms, and threat intelligence
feeds.

3. Marketing: Implementing a targeted marketing strategy to raise brand awareness and attract clients.
This includes digital marketing campaigns, participation in industry conferences and events, as well
as forging strategic partnerships with other organizations in the events ecosystem.

4. Operational Expenses: Budgeting for day-to-day operational costs such as office space rental,
utilities, insurance, legal fees, and software subscriptions essential for running event planning
business smoothly.

BREAK EVEN POINT ANALYSIS:

Break-even analysis compares income from sales to the fixed costs of doing business.
Five components of break-even analysis include fixed costs, variable costs, revenue,
contribution margin, and break-even point (BEP). When companies calculate the BEP,
they identify the amount of sales required to cover all fixed costs to begin generating a
profit. The break-even point formula can help find the BEP in units or sales dollars.

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 On the X-axis (horizontal), the number of units is shown, and on the Y-axis
(vertical), a dollar amount is presented.
 The blue line in the graph represents total fixed costs amounting to $
1000,000. The line of the fixed costs is straight as the fixed cost remains
unchanged irrespective of the number of units sold by the company.
 The green line represents revenue from the Events. For example, selling
10,000 units of the flowers would generate a revenue of $ 1,200,000 (10,000 x
$ 120) for the company, and selling 8,000 units of the flowers would generate
a revenue of $ 960,000 (8,000 x $120).
 The red line represents the total costs, i.e., the sum of the fixed costs and the
variable costs. Like in the present case, if a company sells the 0 units, then the
variable cost of the company would be $ 0, but the fixed costs will be incurred
in that case also so the fixed cost would be $ 1000,000, making the total costs
to $ 1000,000. Now, if a company sells 10,000 units, then the variable cost of
the company would be $ 200,000 (10,000 x $20), and the fixed costs would be
$ 1000,000, making the total costs to $ 1,200,000.
 As calculated above the breakeven point of the company is at the 10,000
units. At breakeven point, revenue of the company would be $ 1,200,000
(10,000 x $ 120), the variable costs would be $ 200,000 (10,000 x 2) and the
fixed costs would be $ 1,000,000 making the total cost of $ 1,200,000 ($
200,000 + $ 1,000,000).
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Analysis

Now, when the number of units sold exceeds the breakeven point of 10,000 units,
then RADHEY KRISHNA EVENT PLANNER would be making profits on the goods
sold. As per the chart, when the green line of the revenue is greater than the total
costs red line after the 10,000 units produced and sold, then RADHEY KRISHNA
EVENT PLANNER would be making profits on the goods sold. Likewise, in case the
number of units sold is below 10,000 units, then the company would be in loss. As
per the chart, 0-9,999 units produced and sold total costs red line is above the
green total revenue line where the company would be in loss

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ESTIMATED NET PROFIT FROM THIS STARTUP AFTER ALL EXPENSES:

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Investment in Growth:

1. Continuous Training and Development: Allocating funds for ongoing training and professional
development programs to keep our team abreast of the latest trends, threats, and technologies in the
event planning landscape. This includes sponsoring certifications, attending workshops, and
organizing internal knowledge-sharing sessions.

2. Research and Development: Investing in research initiatives to explore emerging events trends,
develop proprietary tools and methodologies, and innovate new service offerings that differentiate
events company from competitors.

3. Expansion and Scaling: Setting aside capital for potential expansion into new geographic markets
or verticals, as well as scaling our operations to accommodate the growing demand for events
services.

By meticulously delineating our revenue generation strategies, adopting prudent cost management practices,
and making strategic investments in growth, EVENT PLANNING COMPANY is poised to thrive in the
competitive landscape of event company. Our financial plan serves as a robust foundation upon which we
will build a sustainable and prosperous future, delivering unparalleled value to our clients while
safeguarding their digital assets with unwavering diligence and expertise.

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PAYMENT GATEWAYS AVAILABLE FOR SERVICE ACQUISITION:

During initial stage of our startup , We at Radhey Krishna Event Planning Firm will come up with
different payment options that will suit our customers and whatever preferences they might have.

Therefore the payment options available to our various new clients are:-

 Cash payment
 Payment via Cheque
 Payment via Online payment portal such as mobile banking, UPI apps like Paytm,Google
Pay,Phonepe.
 Payment via POS (Point of Sale Machine)
 Payment via Bank Draft.
 Payment via Credit/Debit card
 Payment via Paypal or Wire transfer

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 BIBLIOGRAPHY/REFERENCES

1. "E-Mail Marketing." Web Marketing Today. WIson Internet. Web. 15 Nov.

2010. http://www.wilsonweb.com/email/.

2. "Event Management Courses, Event Planning Courses." Event Education. N.p., n.d. Web. 15 Nov.
2010. <http://eventeducation.com>.

3. "Event Planner - Working in Canada." YouTube. WorkinginCanada. Web. 15 Nov.

2010. http://www.youtube.com/watch?v=OOpS6DF047M.

4. "Event Planning." Wikipedia - The Free Encyclopedia. Web. 15 Nov.

2010. http://en.wikipedia.org/wiki/Event_planning.

5. "Event Planning Checklist / Event Planning Guide." Public Affairs / Illinois. N.p., n.d. Web. 15 Nov.
2010. <http://public affairs.illinois.edu>.

Event Planning Forum. EventEducation.com. Web. 15 Nov. 2010. http://www.eventplanningforum.net/.

Journal of Promotion Managemen. Routledge. Web. 15 Nov.

2010. http://www.informaworld.com/smpp/title~content=t792306911~link=cover.

Laramee, Alain. La Communication Dans Les Organisations : Une Introduction Théorique Et

Pragmatique. 2nd ed. Montreal: Télé-Université, 2010. Print.

"Open Directory - Business: Business Services: Event Planning and Production: Entertainment." ODP
- Open Directory Project. Web. 15 Nov.
2010. http://www.dmoz.org/Business/Business_Services/Event_Planning_and_Production/
Entertainment/.

6. Rsvp Event Planning and Management. Web. 15 Nov. 2010. http://rsvpeventplanning.blogspot.com/.

SantropolRoulant. Web. 15 Nov. 2010. http://santropolroulant.org/2009/E-home.htm.

Solaris, Julius. Event Manager Blog. Web. 15 Nov. 2010. http://www.eventmanagerblog.com/.

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