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BCG - Matrix - With Market Share Infomation

The document provides steps to create a BCG matrix. It includes examples of products and their market share data to map onto the matrix. Market growth rates and revenue data are also included for mapping the products within the matrix quadrants.
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© © All Rights Reserved
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0% found this document useful (0 votes)
41 views9 pages

BCG - Matrix - With Market Share Infomation

The document provides steps to create a BCG matrix. It includes examples of products and their market share data to map onto the matrix. Market growth rates and revenue data are also included for mapping the products within the matrix quadrants.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
You are on page 1/ 9

Welcome to "Create t

Follow the Steps in Yellow. Only enter dat


The blue and pink cells provide additional information
For more information on the BCG Matrix please visit:
Simply type over the grey cells below to qui

Step 1 Enter the Title of Your BCG Matrix

Step 2 Step 3

Enter market share for


Enter the Products to be Mapped the product/brand

1 Quản trị kinh doanh 2.90%


2 Kế toán 1.70%
3 Tài chính ngân hàng 0.60%
4 Quản trị nhân lực 2.00%
5 Luật kinh tế 1.20%
6 Kinh doanh quốc tế 0.70%
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

Step 7
Step 7 When finished entering your data above, simply copy

STARS BCG Matrix for Phenikaa Univ.

25.00%

20.00% Quản trị kinh doanh

15.00% Quản trị nhân lực

Tài chính ngân hàng

10.00% Luật kinh tế


MARKET GROWTH RATE

5.00%

Kế toán

0.00% Kinh doanh quốc tế

CASH COWS
-5.00%
20.00 2.00 0.20
RELATIVE MARKET SHARE
Welcome to "Create the BCG Matrix"
Follow the Steps in Yellow. Only enter data/information in the Grey cells.
Or you can watch the YouTube video at How to Use Video
www.The BCG Matrix.com Or email: [email protected]
the grey cells below to quickly and easily create the BCG Matrix

BCG Matrix for Phenikaa Univ.

Step 4 DO NOT ENTER Step 5


Enter market share Relative market share
for their largest will automatically Enter the market growth
competitor calculate below rate %

2.30% 1.26 19.90%


2.46% 0.69 1.80%
3.52% 0.17 11.80%
5.70% 0.35 15.30%
3.36% 0.36 10.00%
2.62% 0.27 -0.10%
ng your data above, simply copy the BCG Matrix below and paste it into your document.

x for Phenikaa Univ. QUESTION MARKS

oanh

Quản trị nhân lực

Tài chính ngân hàng

Luật kinh tế

Kế toán

Kinh doanh quốc tế

DOGS
0.20 0.02
ELATIVE MARKET SHARE
matrix.com
rix

iv.

Step 6
Enter revenue pa

Note: Circle sizes represent revenue size Share Phenikaa All others

10 2.9 1000 3450


5 1.7 500 2920
5 0.6 176 2840
2 2.0 126 630
2 1.2 126 1070
1 0.7 100 1370

2022
2021
2020

Growth rate
r document.

To Copy/Paste the Matrix

Click on the very edge of the


matrix to highlight it

Select 'copy' from the menu

Go to your document

Select 'paste', then 'paste special'


and choose 'bitmap'.
Phenikaa

2022 2021 2020 2022

1685 1490 1175 0.13087248322148 0.26808510638298 500


1130 1130 1110 0 0.01801801801802 250
1136 910 920 0.24835164835165 -0.0108695652174 66
276 270 210 0.02222222222222 0.28571428571429 66
456 350 390 0.30285714285714 -0.1025641025641 66
490 340 640 0.44117647058824 -0.46875 100

1048

5173
4490
4445

15.211581
1.0123735
8.1119774
ĐHQGHN ĐHKTQD Thăng Long

2021 2020 2022 2021 2020 2022 2021 2020 2022 2021

400 100 405 310 310 280 280 280 250 250
200 50 270 320 350 240 240 240 150 150
60 50 270 170 170 400 300 300 200 180
60 90 90 90 120 120 120
60 170 170 170 120 120 120 100
170 120 430 120 120 120 100 100

780 200 1375 1180 1520 1280 1180 1180 800 680
Phương Đông

2020 2022 2021 2020

300 250 250 185


200 220 220 270
250 200 200 150

100
90

940 670 670 605

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