Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17

Blog 200 300 400 500 550 600 650 700 800
Email 100 100 200 200 300 300 400 400 500
Facebook 100 100 200 200 300 300 400 400 500
Twitter 100 100 200 200 300 300 400 400 500
LinkedIn 0 0 10 10 20 20 30 30 40

Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17

Total 500 600 1010 1110 1470 1520 1880 1930 2340

Marketing Reach by Channel

3500
3000
2500
LinkedIn
2000
Twitter
1500
Facebook
1000 Email
500 Blog
0
7 7 7 7 7 7 7 7 7 7 7 7
-1 -1 -1 r-1 ay-1 n-1 ul-1 g-1 ep-1 ct-1 v-1 ec-1
Ja
n b ar p
Fe M A M Ju J Au S O No D

Total Marketing Reach

3500
3000
2500
2000
1500
1000
500
0
7 7 7 7 7 7 7 7 7 7 7 7
n -1 b -1 r-1 r-1 y -1 n -1 l -1 g -1 p -1 t -1 v -1 c -1
a p Ju Oc
Ja Fe M A M
a Ju Au Se No De
Oct-17 Nov-17 Dec-17 MoM Growth
900 950 1000 5%
500 600 700 17%
500 600 700 17%
500 600 700 17%
40 50 50 0%

Oct-17 Nov-17 Dec-17 MoM Growth

2440 2800 3150 13%
Description
Blog subscribers
Email addresses in the database
Facebook page Likes
Corporate Twitter account followers
LinkedIn company page followers + group members
 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17
Direct Traffic 50 60 70 80 90 100 110 120
Email Marketin 50 60 70 80 90 100 110 120
Organic Searc 50 60 70 80 90 100 110 120
Paid Search 50 60 70 80 90 100 110 120
Referrals 50 60 70 80 90 100 110 120
Social Media 50 60 70 80 90 100 110 120
Other Campaig 50 60 70 80 90 100 110 120
Offline Source n/a n/a n/a n/a n/a n/a n/a n/a

Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17

Total 350 420 490 560 630 700 770 840
Total Online 350 420 490 560 630 700 770 840

Website Visits by Source

1200

1000 Offline Sources

800 Other Campaigns

Social Media
600
Referrals
400
Paid Search
200 Organic Search

0 Email Marketing
7 7 7 7 7 7 7 7 7 7 7 7
n -1 b-1 r-1 r-1 y-1 n-1 l-1 g-1 p-1 t-1 v-1 c-1 Direct Traffic
Ja e a p a Ju Ju u e Oc o e
F M A M A S N D

Total Website Visits

1200

1000

800

600

400

200

0
7 7 7 7 17 7 7 7 7 7 7 7
-1 -1 -1 r-1 y- -1 -1 -1 -1 -1 -1 -1
Ja
n b ar p n Ju
l g p
Oc
t v e c
Fe M A M
a Ju Au Se No D
 0
7 7 7 7 7 7 7 7 7 7 7 7
n -1 b -1 r-1 r-1 y -1 n -1 l -1 g -1 p -1 t -1 v -1 c -1
Ja a p Ju Oc e
Fe M A M
a Ju Au Se No D
 Sep-17 Oct-17 Nov-17 Dec-17 MoM Growth
130 140 150 160 7%
130 140 150 160 7%
130 140 155 170 10%
130 140 150 160 7%
130 140 150 160 7%
130 140 150 160 7%
130 140 150 160 7%
n/a n/a n/a n/a n/a

Sep-17 Oct-17 Nov-17 Dec-17 MoM Growth

910 980 1055 1130 7%
910 980 1055 1130 7%
 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17
Direct Traffic 10 15 20 25 30 35 40 45
Email Marketin 10 15 20 25 30 35 40 45
Organic Searc 10 15 20 25 30 35 40 50
Paid Search 10 15 20 25 30 35 40 45
Referrals 10 15 20 25 30 35 40 45
Social Media 10 15 20 25 30 35 40 45
Other Campaig 10 15 20 25 30 35 40 45
Offline Source 10 15 20 25 30 35 40 45

Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17

Total 80 120 160 200 240 280 320 365
Total Online 70 105 140 175 210 245 280 320

Leads Generated by Source

600

500 Offline Sources

400 Other Campaigns

Social Media
300
Referrals
200
Paid Search
100 Organic Search

0 Email Marketing
7 7 7 7 7 7 7 7 7 7 7 7
n -1 b-1 r-1 r-1 y-1 n-1 l-1 g-1 p-1 t-1 v-1 c-1 Direct Traffic
Ja e a p a Ju Ju u e c
O N o e
F M A M A S D

Total Leads Generated

600

500

400

300

200

100

0
7 7 7 7 17 7 7 7 7 7 7 7
-1 -1 -1 r-1 y- -1 -1 -1 -1 -1 -1 -1
Ja
n b ar p n Ju
l g p
Oc
t v e c
Fe M A M
a Ju Au Se No D
 0
7 7 7 7 7 7 7 7 7 7 7 7
n -1 b -1 r-1 r-1 y -1 n -1 l -1 g -1 p -1 t -1 v -1 c -1
Ja a p Ju Oc e
Fe M A M
a Ju Au Se No D
Sep-17 Oct-17 Nov-17 Dec-17 MoM Growth
50 55 60 65 8%
50 55 60 65 8%
60 70 80 90 13%
50 55 60 65 8%
50 55 60 65 8%
50 55 60 65 8%
50 55 60 65 8%
50 55 60 65 n/a

Sep-17 Oct-17 Nov-17 Dec-17 MoM Growth

410 455 500 545 9%
360 400 440 480 9%
 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17
Direct Traffic 1 1 2 2 2 3 3
Email Marketing 1 1 2 2 2 3 3
Organic Search 1 1 2 2 2 3 3
Paid Search 1 1 2 2 2 3 3
Referrals 1 1 2 2 2 3 3
Social Media 1 1 2 2 2 3 3
Other Campaigns 1 1 2 2 2 3 3
Offline Sources 1 1 2 2 2 3 3

Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17

Total 8 8 16 16 16 24 24
Total Online 7 7 14 14 14 21 21

Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17

Grand Total 20 20 30 30 30 35 35
% Customers from Mark 40% 40% 53% 53% 53% 69% 69%

Marketing-Generated Customers by
Source
60
50
Offline Sources
40 Other Campaigns
30 Social Media
20 Referrals
Paid Search
10
Organic Search
0
Email Marketing
-17 -17 r-17 r-17 -17 -17 l-17 -17 -17 t-17 -17 -17 Direct Traffic
n b a y un Ju g p v c
Ja Fe M Ap Ma J Au Se Oc No De

Total Customers Generated by

Marketing
60
50
40
30
20
10
0
7 7 7 7 7 7 7 7 7 7 7 7
-1 -1 -1 r-1 -1 -1 -1 -1 -1 -1 -1 -1
n b ar p ay n Ju
l g p
Oc
t v c
Ja Fe M A Ju Au Se No De
40
30
20
10
0
7 7 7 7 17 7 7 7 7 7 7 7
-1 -1 -1 r-1 y- -1 -1 -1 -1 -1 -1 -1
n b ar p n Ju
l g p
Oc
t v c
Ja Fe M A M
a Ju Au Se No De

% Customers Generated by Market-

120% ing
100%

80%

60%

40%

20%

0%
-1
7
-1
7
-1
7
r-1
7 17 17 -1
7
-1
7
-1
7
-1
7
-1
7
-1
7
n b ar y- n- l g p t v c
Ja Fe M Ap
M
a Ju Ju Au Se Oc No De
 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 MoM Growth
4 4 5 5 6 20%
4 4 5 5 6 20%
4 4 5 5 6 20%
4 4 5 5 6 20%
4 4 5 5 6 20%
4 4 5 5 6 20%
4 4 5 5 6 20%
4 4 5 5 6 n/a

Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 MoM Growth

32 32 40 40 48 20%
28 28 35 35 42 20%

Aug-17 Sep-17 Oct-17 Nov-17 Dec-17

40 40 40 45 50 11%
80% 80% 100% 89% 96% 8%

ers by

fline Sources
her Campaigns
cial Media
ferrals
id Search
ganic Search
mail Marketing
rect Traffic

by

7 7 7
-1 v -1 c -1
No De
 7 7 7
-1 v -1 c -1
No De

arket-

7 7 7
-1 -1 -1
ct v c
No De
 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17
Visits 350 420 490 560 630 700 770 840
Leads 80 120 160 200 240 280 320 365
Customers 8 8 16 16 16 24 24 32

Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17

Visit-to-Lead % 23% 29% 33% 36% 38% 40% 42% 43%
Lead-to-Custome 10% 7% 10% 8% 7% 9% 8% 9%
Visit-to-Customer 2.3% 1.9% 3.3% 2.9% 2.5% 3.4% 3.1% 3.8%

Visit-to-Lead %
60%

50%

40%

30%

20%

10%

0%
7 7 7 7 17 7 7 7 7 7 7 7
-1 -1 -1 r-1 y- -1 -1 -1 -1 -1 -1 -1
Ja
n b ar p n Ju
l g p
Oc
t v e c
Fe M A M
a Ju Au Se
No D

Lead-to-Customer %
12%

10%

8%

6%

4%

2%

0%
7 7 7 7 7 7 7 7 7 7 7 7
n -1 b -1 r-1 r-1 y -1 n -1 l -1 g -1 p -1 t -1 v -1 c -1
a p Ju Oc
Ja Fe M A M
a Ju Au Se No De

Visit-to-Customer %
4.5%
4.0%
3.5%
3.0%
2.5%
2.0%
 Visit-to-Customer %
4.5%
4.0%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
7 7 7 7 17 7 7 7 7 7 7 7
-1 -1 -1 r-1 y- -1 -1 -1 -1 -1 -1 -1
n b ar p n Ju
l g p
Oc
t v c
Ja Fe M A M
a Ju Au Se No De
Sep-17 Oct-17 Nov-17 Dec-17 MoM Growth
910 980 1055 1130 7%
410 455 500 545 9%
32 40 40 48 20%

Sep-17 Oct-17 Nov-17 Dec-17

45% 46% 47% 48% 2%
8% 9% 8% 9% 10%
3.5% 4.1% 3.8% 4.2% 12%