Strategic Alliance Between

Academy for Global Business Advancement (AGBA), USA

and

School of Business
International University
Vietnam National University
Ho Chi Minh City
VIETNAM

Presents
AGBA Vietnam Chapter’s Inaugural Conference

Conference Theme

"Business and Entrepreneurship Development

Across Vietnam in a Globalized and Digitalized Era”

July 12, 2024

1
 Distinguished Speakers
Conference Chair Conference Co-Chair Conference Co-Chair Conference Co-Chair Conference Co-Chair

Ha Minh Tri Gary L. Frankwick

Kyle S. Wells Dana-Nicoleta Lascu Christopher J. Marquette
Dean Professor of Marketing
Former Dean Professor of Marketing Tabor
School of Business (Emeritus)
College of Business University of Richmond School of Business
International University University of Texas
Utah Tech University Richmond, Virginia Millikin University
Vietnam National University El Paso, Texas
St. George, Utah, USA Decatur, Illinois,
Ho Chi Minh City USA
USA USA
VIETNAM

Patron Patron Patron Patron Patron

Le Van Thang Zafar U. Ahmed Ho Nhut Quang Abdul Razak

Abdul Rahman Kadir
President President and CEO Chairman Bin Rahim
President
International University Academy for Global Business University Council Former
Indonesian Association of the
Vietnam National University Advancement International University Vice Chancellor
Faculties of Economics and
Ho Chi Minh City Washington D.C., Vietnam National University Melaka
Business
VIETNAM District of Columbia University MALAYSIA
INDONESIA
USA Ho Chi Minh City
VIETNAM

Patron Patron Patron Patron Patron

Rizal Yaya Viput Ongsakul

Chair Popy Rufaidah Former Dean
Indonesian Association of the Professor of Marketing To be Announced NIDA Business School
Faculties of Economics and To be Announced Faculty of Economics Shortly National Institute of
Business- Shortly and Business
Development
Muhammadiyah and Aisyiah Padjadjaran University
Universities INDONESIA Administration
INDONESIA Bangkok
THAILAN

Conference Co-Sponsors
• Utah Tech University, USA.
• Millikin University, USA.
• National Institute of Development Administration, Bangkok, Thailand.
• University of Melaka, Malaysia.
• Padjadjaran University, Indonesia.
• University of Lampung, Indonesia.

2
 Conference Organizing Committee
Dr. Le Dinh Minh Tri
Head
Office of Graduate Affairs
School of Business
International University
Vietnam National University
Ho Chi Minh City
VIETNAM
Email: [email protected]

Dr. Phan Thi Ngoc Minh,

Lecturer
Department of Business Management
School of Business
International University
Vietnam National University
Ho Chi Minh City
VIETNAM
Email: [email protected]

Dr. Dinh Thi Le Trinh

Lecturer
Department of International Business
School of Business
International University
Vietnam National University
Ho Chi Minh City
VIETNAM
Email: [email protected]

Journal Publication Opportunities

Best papers presented at our conference will be eligible for publication in the
Special Issues of the following two Swiss Journals after substantial revisions.

• Journal for International Business and Entrepreneurship development

(Published by Inderscience of Switzerland and Indexed in Scopus at a Q-2 rank).
It is also Indexed in Elsevier Thomson Reuters Emerging Index (Web of Science (ISI).
• Journal for Global Business Advancement
(Published by Inderscience of Switzerland and indexed in Scopus at a Q-4 rank)

3
 Distinguished Vietnamese Doctoral Students in Attendance
• Do Thanh Tung, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Tran Thi Tuong Vi, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Nguyen Thuy Quynh Anh, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Minh Quan Nguyen, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Pham Thi Phuong Thao, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Mai Tan Binh, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Ma Van Khanh, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Vuong The Luan, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Nguyen Thi Lieu, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Tran Tuan Phuong, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Huynh Huu Phuoc Tho, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Dao Van Han, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Le Tran Bao, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Huynh Chi Dung, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Tran Van Phuong, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Doan Bao Son, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Tu Minh Thuan, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Nguyen Quoc Loc, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Tran Hoang Cam Tu, International University, Vietnam National University - Ho Chi Minh City, Vietnam.
• Pham Thai Ngoc, International University, Vietnam National University - Ho Chi Minh City, Vietnam.

Conference Hotel
Central Palace Hotel

39 Nguyen Trung Truc, District 1. Ho Chi Minh City, Vietnam.

4
 Host University
Main Campus International University
Vietnam National University, Ho Chi Minh City, Vietnam

AGBA’s Profile
AGBA’s Brief:
Academy for Global Business Advancement (AGBA) was established in the American State of
Texas as a "Not-for-Profit Charitable American NGO” in 2000. It is proud to boast today
a membership of over 1000 members based in more than 50 countries that include scholars
from reputed academic institutions, corporate leaders, governmental officials, global
entrepreneurs, global traders, global exporters and importers, professionals, and consultants
based in western and emerging countries.
AGBA, as a global organization, aims to help academics and scholars at business schools
across emerging countries to connect with the western (developed) world for mutual benefit.
Such collaboration would accelerate the pace of globalization by furnishing ample opportunities
to scholars in emerging countries to get recognition, disseminate new knowledge and assert
themselves on the global stage.

AGBA's Vision:
To be globally recognized as a leading "Not-for-Profit Charitable American NGO" dedicated
to serve the academic, professional, governmental, corporate and entrepreneurial sectors
worldwide.

AGBA's Mission:
Building on the dynamics of the ongoing globalization process, AGBA is committed to provide
a global platform aimed at assisting academics, scholars, professionals, officials,
entrepreneurs and consultants of emerging countries to assert themselves on the global stage
for recognition, networking and dissemination of knowledge.
5
AGBA’s Focus:
The main focus of AGBA is to provide an ongoing open global forum to discuss and analyze
business and entrepreneurship development from different perspectives and viewpoints in
order to improve understanding of underlying forces that (1) impact global developments and
(2) shape the destiny of emerging countries such as Turkey, India, China, Thailand, Kenya,
Indonesia, Malaysia, United Arab Emirates, and Bahrain, etc. in the contemporary globalized
economy. AGBA bridges geographic, cultural, disciplinary, and professional gaps by integrating
different business disciplines while actively enhancing practitioner -- academician interactions
on a regional and global basis.

AGBA is sponsored by numerous universities, organizations, and agencies across

US, Canada, UK, Europe, South America, Asia, and Africa.

AGBA's Core Business:

• Nurture globally competitive talents; expertise and skills across the emerging countries;
• Arrange apprenticeships for academics, scholars, professionals, officials, entrepreneurs and
consultants on the global stage;
• Provide advisory services to business schools across the world for accreditation by ACBSP,
IACBE, AMBA, EQUIS, and AACSB;
• Provide advisory services to peers worldwide to obtain "Fulbright Grants" from the
US government successfully;
• Assistant in the Recruitment of Business Faculty Across the World;
• Assistant in the Establishment of Local Campuses of Global Universities;
• Offer customized training worldwide;
• Offer professional development programs;
• Provide "Global Entrepreneurship Development" services; and
• Provide Complimentary Support for the “Supervision of Doctoral Students” across emerging
countries for FREE.

6
AGBA’s Switzerland Based and Scopus Indexed 1st Journal

Journal for Global Business Advancement

ISSN Online: 1746-9678; ISSN Print: 1746-966X and E-ISSN:1746-9678

Published by
Inderscience Enterprises Ltd
World Trade Center Building
29 Route De Pre-Bois, Case Postale 856,
Geneva (Ch-1215)
SWITZERLAND
https://www.inderscience.com/jhome.php?jcode=jgba

Indexed in Scopus
https://www.scopus.com/sourceid/16400154779

JGBA’s Cite Score: 1.8

JGBA’s SJR Score: 0.259
JGBA’s SNIP Score: 0.467

Scimago Journal & Country Rank

JGBA’s H - Index: 11
https://www.scimagojr.com/journalsearch.php?q=16400154779&tip=sid&clean=0

It is indexed/ listed in:

• Scopus (Elsevier) at a Q-4 rank;

• ProQuest
• Academic OneFile (Gale);
• cnpLINKer (CNPIEC);
• Business Collection (Gale);
• Google Scholar;
• Info Trac (Gale);
• Inspec (Institution of Engineering and Technology);
• ProQuest Advanced Technologies Database with Aerospace;
• American Cabell's Directory of Publishing Opportunities;
• Excellence in Research for Australia (ERA);
• JUFO;
• Norwegian Register for Scientific Journals, Series and Publishers;
• http://www.scimagojr.com/journalsearch.php?q=16400154779&tip=sid;
• 2018 Academic Journal Guide of Chartered Association of Business Schools
(www.charteredabs.org)
• Academic Journal Guide (AJG) 2018, and AIDEA (Italian Academy of Management) Guide.
Journal Rating AIDEA—2016. https://www.accademiaaidea.it/journal-rating-riviste-
internazionali/.

7
AGBA’s Switzerland Based and Scopus Indexed 2nd Journal

Journal for International Business and

Entrepreneurship Development
ISSN Online: 1747-6763, ISSN Print: 1549-9324, and E-ISSN:1747-6763
Published by
Inderscience Enterprises Ltd
World Trade Center Building
29 Route De Pre-Bois, Case Postale 856,
Geneva (Ch-1215)
SWITZERLAND
https://www.inderscience.com/jhome.php?jcode=jibed

Indexed in Scopus
https://www.scopus.com/sourceid/21100886220

JIBED’s Cite Score: 1.9

JIBED’s SJR Score: 0.167
JIBED’s SNIP Score: 0.346

Indexed in Emerging Sources Citation Index

Web of Science Core Collection:
https://mjl.clarivate.com/search-results

Scimago Journal & Country Rank

JIBED’s H Index: 4
https://www.scimagojr.com/journalsearch.php?q=21100886220&tip=sid&clean=0

It is indexed/ listed in:

• Scopus (Elsevier) at a Q-2 rank;

• Web of Science (Thomson Reuters Emerging Sources Citation Index (ESCI);
• ProQuest;
• Academic OneFile (Gale);
• cnpLINKer (CNPIEC);
• Business Collection (Gale);
• Google Scholar;
• Info Trac (Gale);
• Inspec (Institution of Engineering and Technology);
• ProQuest Advanced Technologies Database with Aerospace;
• American Cabell's Directory of Publishing Opportunities;
• Excellence in Research for Australia (ERA);
• JUFO;
• Norwegian Register for Scientific Journals, Series and Publishers;
• http://www.scimagojr.com/journalsearch.php?q=16400154779&tip=sid;
• 2018 Academic Journal Guide of Chartered Association of Business Schools
(www.charteredabs.org)
• Academic Journal Guide (AJG) 2018, and AIDEA (Italian Academy of Management) Guide.
Journal Rating AIDEA—2016. https://www.accademiaaidea.it/journal-rating-riviste-
internazionali/

8
 Manuscript Preparation

We welcome manuscripts that address the conference theme as well as all functional areas
of Business Administration (e.g., Accounting, Commerce, Economics, Operations, Finance,
Information System, Management, Marketing, Public Administration, Entrepreneurship,
International Business, Hospitality and Tourism Management, Business Law, Corporate Social
Responsibility, Ethics, Islamic Business, Agricultural Economics, Leisure Management, and
Recreation Resource Management).

• Public Administration
• Health-Care Management
• Agricultural Economics
• Hospital Management
• Emerging Markets • Public Sector Management
• Patient Care Management
• Economic Development • Management Science
Hospitality Management
• Global Business Environment • Human Resource Management
• Tourism Management
• Offshoring and Outsourcing • Operations Management
• Recreation, Parks and Leisure
• Entrepreneurship • Islamic Business Management
• Global Economic Meltdown
• Family Business • Cross-Cultural Management
• Artificial Intelligence
• Business Law • Environmental Management
• Computer Information System
• Marketing • Islamic Banking & Finance
• Blockchain and Crypto Currency
• Real-estate Management • Business Ethics
• Impact of Technologies
• Actuarial Science • Innovation Management
• E-Commerce and E-Business
• Business Education • Green Business Sustainability
• Supply Chain Management
• Health Care Management • Corporate Social Responsibility
• Finance and Banking • Social Entrepreneurship
• Managerial Communication
• Commerce • Knowledge Management
Organizational Behavior • Behavioral Finance
• Economics
• Impact of COVID—19 on • Energy Economics
• Accounting and Auditing
Businesses
• Taxation

• Scholars from all over the world are invited to submit all sorts of scholarly papers such
as (i) competitive paper, (ii) working paper (research-in-progress), (iii) doctoral colloquium
paper, and/or (iv) case.

• All submissions will be subjected to an anonymous double-blind review process.

• All papers must use 12-point Times Roman font; A-4 format with 2.5 cm margin on all sides;
an abstract (approximately 150 words), and references. Scholars who want their work to be
included in the E-book conference proceedings must submit a full manuscript that is around 10
pages (single spaced) long.

• An abstract/paper must include the title of the paper, name(s) of all author(s), and full
information about each author (full name without any abbreviation(s), rank/position,
department, college/faculty, university, city, state, country and email address).

• Paper submissions must follow the style guidelines of the Journal of International Business
Studies (http://www.palgrave-journals.com/jibs/index.html) and must include a full list of all
references cited in the paper.

9
 Manuscript Preparation Continued

• AGBA does NOT acquire the copy rights of your paper.

• Proposals for special sessions on topics of significant research interests are welcomed. Proposals
for panels should include the purpose of the panel, the names and affiliations of participants, a
summary of contributions, and the justification for the proposal.

• Manuscripts must be submitted in English language only.

• Absolute Deadline for the submission of all manuscripts is: June 10, 2024.

• Please submit your manuscript to our following Conference Co-Chair, Conference Director/Program Chair:

Dr. Christopher J. Marquette

BS (Illinois), MBA (Illinois), Ph.D., (Texas)
Managing Editor
Journal for Global Business Advancement
Tabor School of Business
Millikin University
Decatur, Illinois,
USA
Email: [email protected]
and CC to Email: [email protected]

Ha Long Bay

10
 A Sample Abstract for Your Benchmarking
Structural Exclusiveness and Poverty:
An e-Entrepreneurship Based Approach to Rural Development Across China

Xiaohong He
Professor of International Business
Department of International Business
School of Business
Quinnipiac University
Hamden, Connecticut
USA
Email [email protected]

Abstract

The growing level of inequality in the 21st century is a social, political and
economic issue concerned by conscious citizens, scholars and policy makers around the
world. Some on the right argue that inequality motivates progress and punishes
laziness. In reality, under harsh conditions without any social safety net, the poor often
have to work extremely hard just to survive. There is no real moral argument for
concentration of outsize wealth vs. widespread poverty in today’s world. To this end,
this research study asks the question – “How disruptive forces brought by technology
and innovation can be better understood and employed from the perspectives of
individuals and communities in rural and less developed regions?” To answer this
question, this paper develops a conceptual framework that connects enablers and
structural obstacles facing rural e-entrepreneurs; and then applies the framework to
explore existing circumstances and to offer explanations leading toward theory building.
In this context, this paper uses a case study approach that involving “what”, “why” and
“how” questions to connect ideas of global importance from local Chinese practice.

Keywords: Structural Exclusiveness, Poverty, e-Entrepreneurship, Rural Development,

and China.

Vietnamese Rolling Hills

11
 Why Vietnam???
Host University:
International University, Vietnam National University at Ho Chi Minh City (IU-VNU-
HCMC) Vietnam is the first and unique English-medium public research university in
Vietnam. Established in 2003, it is now becoming as one of the leading research
powerhouses in Vietnam. The university is affiliated to the Vietnam National University,
Ho Chi Minh City (VNU-HCMC), Vietnam. The teaching is conducted in English. In addition
to entrance exams, students also have to write an English language test or
obtain TOEFL, TOEIC, IELTS or equivalent English certificate. International University
offers a wide variety of courses in Public Administration, Business Administration,
Engineering and Technology at undergraduate, postgraduate and doctoral levels.
Vietnam:
Vietnam (Vietnamese: Việt Nam, [vîət nāːm]), officially the Socialist Republic of
Vietnam, is a country in Southeast Asia. Located at the eastern edge of mainland
Southeast Asia, it covers 311,699 square kilometers (120,348 square miles). With a
population of over 100 million, it is the world's fifteenth-most populous country. Vietnam
borders China to the north, Laos and Cambodia to the west, and shares maritime
borders with Thailand through the Gulf of Thailand, and the Philippines, Indonesia,
and Malaysia through the South China Sea. Its capital is Hanoi and its largest city is Ho
Chi Minh City (nation’s Business Capital).
Vietnamese Economy:
The economy of Vietnam is a mixed socialist-oriented market economy, which is
the 37th-largest in the world as measured by nominal gross domestic product (GDP)
and 23rd-largest in the world as measured by purchasing power parity (PPP) in
2020. Vietnam is a member of the Asia-Pacific Economic Cooperation, the Association of
Southeast Asian Nations and the World Trade Organization.
Since the mid-1980s, through the Đổi Mới reform period, Vietnam has made a shift
from a highly centralized command economy to a mixed economy. This economy uses
both directive and indicative planning through five-year plans, with support from an open
market-based economy. Over that period, the economy has experienced rapid growth. In
the 21st century, Vietnam is in a period of being integrated into the global economy.
Almost all Vietnamese enterprises are small and medium enterprises (SMEs). Vietnam has
become a leading agricultural exporter and serves as an attractive destination for Foreign
Direct Investment in Southeast Asia. In the current period, Vietnam's economy relies
largely on foreign direct investment to attract the capital from overseas to support its
continual economic rigor. Foreign direct investment within the luxury hotels sector and
resorts is rising to support its high-end tourism industry.
According to a forecast by PricewaterhouseCoopers, Vietnam may be the fastest-
growing of the world's economies, with a potential annual GDP growth rate of about 5.1%,
which would make its economy the 10th-largest in the world by 2050.

12
 Conference Logistics
Registration Fee:
Arrival Day, July 11, 2024 USD $100 (2.545.000 VND) for
Everybody Includes:
Conference Day, July 12, 2024 • Luncheon
Conference Program: • Coffee/Tea
• Conference Registration at 8 am • Conference Documents
• Conference Inauguration at 9 am • Recognition Award(s)
• Paper Presentations --10 am to 5 pm • Banquet (Gala Dinner)
• Networking -- 8 am to 8 pm
• Gala Dinner/Award Ceremony at 6 pm Full Time Students Pay Only
USD $50 (1.272.000 VND)
Conference Venue:
• Central Palace Hotel Attendance Fee for Everybody
• http://www.centralpalacesaigon.com/ else: USD $100 (2.545.000 VND)

Conference Hotel: Special Note:

• Central Palace Hotel
• http://www.centralpalacesaigon.com/ • One Registration is for One
• Special Conference Rate is: Person Only and allows for
• $60 per night inclusive Breakfast and the presentation of ONE
all taxes paper ONLY.

Vietnamese Tourist Visa: • However, delegates are

• Please apply for the Vietnamese welcome to present
Tourist Visa via following website: additional papers by paying
• https://govietnamvisa.com/ an extra fee of USD $75
(1.909.000 VND) per
additional paper irrespective
of their status (educator or
student or professional).

• Conference registration fee

does NOT include your
accommodation,
transportation, and
sightseeing.

• AGBA does NOT provide any

Financial Assistance to help
delegates attend its global
conferences.

• Please use Ho Chi Minh City

(SGN Code) Airport
(Vietnam) for your flights.

13
 Ben Thanh Market
Lê Lợi, Bến Nghé Ward, District 1, Ho Chi Minh City, Vietnam

Ho Chi Minh City People's Committee

86 Lê Thánh Tôn, Bến Nghé Ward, District 1, Ho Chi Minh City, Vietnam

14