1 | Page

North Point School

First Preliminary Examination
Commercial Applications
Class: X Total Marks: 100
Date: 16.12.2022 Time: 2 Hrs.
______________________________________________________
Instructions: Candidates are allowed an additional 15 minutes
only for reading the paper.
______________________________________________________

Attempt all questions from Section A and any four questions

from Section B. The marks intended for questions are given in
bracket [ ].

This question paper consists of 9 printed pages.

_______________________________________________________

SECTION A [40 MARKS]

[Attempt all questions from this section]

Q.1] Choose the correct answers to the questions from the given [20]
options.
(Do not copy the question. Write correct answer only).

i) Human Resource Management is a ___________ oriented function.

a. Job
b. People
c. Money
d. Profit

1
2 | Page

ii) Sales promotion _________

a. Do not attract customers towards the product
b. Pushes product towards buyers
c. Regular and recurring
d. long term perspective

iii) ____________ itself become its own advertisement.

a. The brand
b. Money
c. The management
d. The customer

iv) _______ is the type of market on the basis Nature of goods.

a. Wholesale market
b. Retail market
c. Money market
d. Consumers’ market

v) Which stage of the product life cycle is characterized by saturation

in the market?
a. Introduction
b. Growth
c. Maturity
d. Decline

2
3 | Page

vi) ___________ function ensures that the policies procedures and

actions of the organisation are in public interest
a. Financial management
b. Public Relations
c. Skill Development
d. Performance Appraisal

vii) _______ is one of the Internal sources of recruitment.

a. Advertisements
b. Transfer
c. Gate hiring
d. Education institutes

viii) According to Going Concern Concept:

a. Distinction should be made between capital expenditure and
revenue expenditure.
b. Distinction should be made between business transactions and
personal transactions.
c. Fixed Assets are shown at its current market value.
d. Accounting equation is always true.

ix) Shanaya planning to launch an online education portal. In order to

understand the varied needs of the students, she conducted an
online survey. Based on the feedback of the survey, she has
decided to offer educational packages to the prospective buyers.
Indentify the type of marketing concept being described in the given.

3
4 | Page

a. Product concept
b. Production concept
c. Marketing concept
d. Societal marketing concept

x) ________ is an elimination process.

a. Recruitment
b. Selection
c. Training
d. Education

xi) ___________ is not a concept of market.

a. Area concept
b. Demand concept
c. People concept
d. Supplier concept

xii) Which is one of the features of the Advertising?

a. Direct communication
b. Face to face communication
c. Mass communication
d. Verbal communication

4
5 | Page

xiii) In this market sub-distributors are employed to carry on the selling

process:
a. Catalogue market
b. In house market
c. Network market
d. Mail order market

xiv) “A diamond if forever”. Which type of advertisement supports the

given statement?

a. Informative advertisement
b. Persuasive advertisement
c. Reminder advertisement
d. Concept advertisement

xv) __________ is the third stage in Accounting Cycle.

a. Ledger
b. Trial balance
c. Profit & loss a/c
d. Balance sheet

xvi) One of the following is not the function of Reserve Bank of India
a. Monopoly of Notes issue
b. Custodian of Foreign Exchange
c. Government’s bank
d. Underwriting shares and debentures.

5
6 | Page

xvii) _________ helps to ascertain surplus/deficit of a non-profit making

organisation.
a. Cash book
b. Balance sheet
c. Income & expenditure
d. Trial balance

xviii) One of the following is not procurement function of HRM

a. Job analysis
b. Job evaluation
c. Human resource planning
d. Placement

xix) The products bought after comparing quality, price etc of different
brands are known as:
a. Shopping products
b. Speciality products
c. Industrial products
d. Convenience products

xx) One of the following is not an element of Public Relations.

a. Human Relations
b. Empathy
c. Monologue
d. Persuasion

6
7 | Page

Q.2]i] DISTINGUISH BETWEEN: [ANY TWO POINTS]

a) Recruitment and Selection [02]

b) Commercial Bank and Central Bank [02]

ii] JUSTIFY ‘FOR’ OR ‘AGAINST’ BY GIVING ONE REASON FOR

EACH:

a) Product Life Cycle is an ideal type but not an Universal law. [02]
b) Advertising sustains press. [02]
c) Newspaper advertisement has longer life and can be used to [02]
advertise to illiterate people.

Q.3] ANSWER THE FOLLOWING QUESTIONS:

a) Give any two drawbacks of Sales Promotion. [02]

b) What is an Automatic Vending Machine? [02]

c) State and explain any two factors affecting price determination. [02]

d) Explain in brief ‘Job Rotation’ as one of the methods of On-the-Job [02]

Training.

e) ‘All the Direct cost are variable costs’. Do you agree? Justify. [02]

7
8 | Page

SECTION B [60 MARKS]

[Answer any four questions from this section]

Q.4]
a) Explain the disadvantages of Cost Plus Pricing strategy. [05]

b) Explain any five Selection tests taken by an organization in selection [05]

procedure.
c) Explain four ways in which Commercial Banks accept money from [05]
General Public/ Traders.

Q.5]
a) Explain the Direct methods of Recruitment of employees. [05]
b) Explain the Nature of Public Relations. [05]
c) What is the Professional and Social significance of Human [05]
Resource management?

Q.6]
a) Explain any five features of Income & Expenditure a/c. [05]
b) Explain any five functions of Central Bank. [05]
c) Describe Suppliers relations as a scope of public relations. [05]

Q.7]
a) Distinguish between Advertising and Publicity. [05]
b) Mention five circumstances under which a bank can refuse payment [05]
or dishonor a cheque.
c) Explain Sales Oriented Stage of marketing. [05]

8
9 | Page

Q.8]
a) Explain any three External Sources of Recruitment. [05]
b) Explain Going Concern Concept with the help of examples. [05]
c) What is the benefit of the organisation in training employees? [05]

Q.9] CASE STUDY

Unilever’s Brook Bond Tea is sold through its sub-brands like Red Labes,
Taj Mahal and Lipton. Unique aroma, distinct flower and rich taste are
the highlights of all its products. The Brook Bond tea business has
launched a new variety of tea called Taaza.
Throughout the decades, Brooke Bond have provided us with many
stunning ads. In one such advertisement over a few cups of Red Label
tea, the commercial depicted a hesitant Hindu family becoming close
friendly with their Muslim neighbours. The commercial was praised for
its subtle teaching on the country’s religious divide, but it was condemned
for portraying Hindus as bigoted and unwelcoming to Muslims. “Swad
Apnepan ka” or “Taste of Togetherness” was brand proposition.
With reference to above case study answer the following questions.
Q.1) Explain any five criticism of advertisement, as a tool of promotion. [05]
Q.2) Discuss Packaging and Labeling as elements of Product Mix. [05]
Q.3) Explain in which stage of Product Life Cycle is Taaza along with [05]
strategies to be adopted during this stage.

BEST OF LUCK