Goulard 2020
Goulard 2020
Abstract
Since April 2018, the USA and China have been engaged in a trade war. Because of the importance
of these two countries in world trade, this dispute does affect not only the Chinese and American
economies but also the entire world. Several studies have shown the impact of this dispute on different
countries in Asia, but little was done to study the effect on European Union (EU) member states. The
trade war between the USA and China should not let us forget the trade disputes between Washington
and Brussels on one hand and EU–China trade differences on the other hand. This article will take stock
of European policy towards the USA and China in this trade war; we will study the consequences of the
US–China trade war on the exchanges between Europe and China and analyze the possible diversion
created by this trade war for the European market.
Keywords
Trade war, EU, China, trade diversion
Introduction
Since the decision taken by the Trump administration to tax imports of Chinese solar panels and wash-
ing machines in January 2018, the trade war between the USA and China has only worsened with new
custom barriers and boycott threats. Neither of the two powers will be able to emerge victorious from
this dispute. Already, in the USA, the consequences are felt in certain sectors of activity, such as agri-
culture, particularly because of the Chinese decision to no longer import American soybeans. China is
also starting to suffer from this trade dispute. Its relative economic slowdown is partly due to the trade
war with the USA.1
Despite the threats to the US and Chinese economies, trade negotiations between the two powers
do not seem to be progressing. President Trump’s twitter diplomacy, recently illustrated by the
announcement of additional tariffs of 10 percent on the US$300 billion worth of Chinese imports not
yet taxed from September 2019, does not encourage a rapid resolution of trade negotiations between
China and the USA.
1
Cooperans, Paris, France.
Corresponding author:
Sebastien Goulard, Cooperans, 55 avenue Marceau, 75116 Paris, France.
E-mail: [email protected]
2 Global Journal of Emerging Market Economies
Washington justifies these taxes by the fact that most Vietnamese steel actually comes from China, South
Korea, or Taiwan; and so, these three countries may avoid the antidumping measures put in place by
Washington. Thus, several economists suggest that Vietnam could become the next target of Donald
Trump. In June 2019, the US president, in an interview with Fox Business Channel, called Vietnam
almost the single worst abuser of everybody, and wanted to force Hanoi to buy more US products as
Vietnam’s trade surplus with the USA reached almost US$40 billion in 2018. In July 2019, the US
Department of Commerce announced some 456 percent duties on Vietnam steel imports using material
from Taiwan or South Korea (Hutt, 2019).
It is also highly unlikely that U.S. trade policy alone could effect any major change in international political
relationships.
Moreover, this dispute between the USA and China is not only about trade, but some of them have
compared this trade war with the dispute between the USA and Japan during the 1980s. But in the case
that interests us today, the speech that accompanies this trade dispute is much more martial. In late July
2019, at the Aspen Security Forum, John Rood, Undersecretary of Defense for Policy, warned that China
could challenge global order (as constructed by the USA) (Elmer, 2019). In China’s 10th defense white
paper, published by Ministry of National Defense of the People’s Republic of China (2019), Beijing
points to the growing competition with the USA. This dispute is therefore not only motivated by eco-
nomic reasons, but also parties involved could make decisions that would not be economically rational.
According to Jack Ma, the founder of Alibaba conglomerate, the trade war between the two countries
could last for decades (Kawase, 2018). We can also argue that this trade war is not limited to a single
industry but is global in nature. It is not only about agricultural products or new technologies, such as the
one that opposed the USA to Brazil in the late 1980s (Schoonmaker, 2002), but it also looks at every
aspect of trade between the USA and China.
Furthermore, because of the complex nature of the US and Chinese economies (Atlas of Economic
Complexity, 2017) and the variety of products covered by tariffs, this trade war directly and indirectly
affects many Chinese, American, and foreign companies alike. It should also be noted, as we will see
later in this article, that the current US–China trade is not the only trade dispute launched by the USA,
but also that trade wars are likely to become the rule for the USA to attempt to solve its trade issues.
Generally, states seek to resolve their trade disputes through international institutions such as the World
Trade Organization (WTO); this was for example the case for the dispute between the USA and the
European Union (EU) about the competition between Boeing and Airbus (Düsseldorf, 2015). Finally, the
US–China trade war sets a bad example to settle dispute the hard way for other nations. We may argue
4 Global Journal of Emerging Market Economies
that the US–China trade war has somewhat created the other trade war that has been shaking Asia since
July 2019 pitting Japan against South Korea. The origins of this conflict are different from those of the
Sino-US dispute, as the Japan–South Korea trade dispute is fueled by the legacy of World War II and the
use of forced labor during the Japanese occupation of Korea (Johnson, 2019), but economic sanctions
formulated by South Korea and Japan are reminiscent of the method used by Donald Trump.
Where Does the European Union Stand on the US–China Trade War?
Could the EU member states benefit directly or indirectly from the trade war between the USA and
China, like Vietnam? The EU is the largest economy in the world. In spite of growing populism in
Europe, the continent still promotes free trade. The EU disapproves the tariffs implemented by the USA
and calls for a de-escalation between Beijing and Washington.
It is difficult to predict if the EU will benefit from the US–China trade war because of the unprecedent
dimension of this dispute. However, some media and banks still argue that the US–China trade war may
create opportunities for EU member states. According to a research conducted by the United Nations
Conference on Trade and Development (UNCTAD, 2019), the EU exports would capture up to US$70
billion of the US–China bilateral trade. Among EU member states, Germany and France would be the most
likely to benefit from this dispute according to Barclay. European companies may gain market share in
China, thanks to trade substitution caused by tariffs (Smith, 2019). According to the bank’s estimations,
European exports to China may increase by 0.1 percent of GDP and the European car industry would be the
biggest winner of this trade war. But this assumption proved not to be right, as China’s car market has been
suffering from slow growth since July 2018, hitting European carmakers; in early August 2019, France’s
Peugeot Société Anonyme (PSA) just announced to drop two auto plants in China (Sun & Frost, 2019).
But other studies show that, on the contrary, the trade war between the USA and China has negative
consequences on the European economy and in particular on European companies present in China. In
September 2018, the European Union Chamber of Commerce in China (2018) published a report based
on a survey conducted among European companies in China. According to this study, nearly 54 percent
of European companies in China considered US tariffs on Chinese goods negatively, and 42.9 percent of
these companies said China’s tariffs on American imports negatively affected their activities. Only
4.2 percent of them approved of these tariffs. According to this study, three quarters of European com-
panies in China did not intend to change their mode of operation despite the US and Chinese tariffs.
In the Business Confidence Survey 2019, published by the European Union Chamber of Commerce
in China (2019) in May 2019, the US–China trade war ranks fourth among the issues identified by
European companies in China (after the slowdown in Chinese growth, the slowing of the global econ-
omy and the rising cost of labor in China).3 These tariffs are therefore not an opportunity for European
companies present in China.
We’re going to put a 25 percent tax on every car that comes into the United States from the European Union.
(Ewing, Swanson, & Rich, 2018)
In May 2019, the US administration postponed decision on (European) car tariffs for 180 days. But, in
August 2019, President Trump repeated his threat to impose tariffs on European cars, although he then
stated he was only “kidding” (Reuters, 2019). The Trump administration also threatened to increase
tariffs on French wines4 and other symbolical European products.
European companies may also face further sanctions from the US administration for trading with
Iran. In May 2018, Trump decided to pull out of the Joint Comprehensive Plan of Action (JCPA).
Although European nations remain committed to maintaining the Iran nuclear deal, several European
companies decided to leave from the Iranian market for fear of US sanctions. For example, in August
2018, France’s Total officially left its gas project in Iran, for the benefit of China’s CNPC.
Finally, the USA and the EU are also divided on the Huawei case. For Trump, Huawei poses a threat
to the national security of the USA. After targeting the Chinese company ZTE, the US administration
pointed to the possible dangers posed by Huawei, and in August 2018, US agencies were no longer
allowed to use equipment made by Huawei. Washington decided to ban US networks from Huawei
equipment. In February 2019, the US State Office officially discouraged European allies from using
Huawei equipment in their 5G rollout. However, Europeans chose to ignore US pressure for Huawei ban
6 Global Journal of Emerging Market Economies
but were planning for more coordination among EU members regarding security risks. Europeans are
still concerned about Huawei’s technology dominance, but contrary to the USA, Europe has become
heavily dependent on Huawei for 4G development and 5G rollout. A Huawei ban would strongly affect
the future development of 5G in Europe. Furthermore, although Washington is considering Huawei a
possible national security threat, President Trump declared that sanctions against Huawei could still be
lifted as part of a trade deal with China (Phelan, 2019). However, the US pressure on European countries
to ban Huawei has not ceased. In August 2019, John Bolton, US National Security Adviser, strongly
advised UK Premier to back US position on Huawei, despite Huawei agreeing to fully abide by all UK
security regulations. The “America First” policy is a strong deterrent against a shared US–EU position
on trade with China.
Comparison Between China’s Direct Investment in the USA and in the European Union
One of the major outcomes of the US–China trade war is the sharp drop of China’s direct investment in
the USA to the lowest level since 2011. China’s direct investment in the USA in 2018 was worth only
US$4.8 billion, down from US$29 billion in 2017 and US$46 billion in 2016. This low level of invest-
ment results mainly from Beijing’s deleveraging campaign to prioritize the domestic market over foreign
acquisition. The Rhodium Group (Hanemann, Gao, & Lysenko, 2019) also noticed some asset divesti-
tures conducted by Chinese companies in the USA to reduce their debts level. However, this trend must
be qualified insofar as about one-third of these divestitures were carried out by Chinese HNA group, a
heavily indebted consortium that had developed acquisitions abroad.5 So, these divestitures may not
directly result from the US–China trade war. The USA is not an exception, China’s direct investment in
the EU did also decrease in 2018. China’s direct investment in the EU represented €17.3 billion in 2018
Goulard 7
Figure 1. China’s Direct Investment in the USA and European Union (€billion)
Source: Data compiled by author on basis of statistics provided by Rhodium Group.
down from €29.1 billion in 2017 and €37 billion in 2016 (Hanemann, Huotari, & Kratz, 2019). There is
a growing concern in Europe, especially in Germany and France about Chinese acquisition of critical
technologies that may further reduce the China’s direct investment in Europe.
US real estate sector, especially on the West coast, may also suffer from the US–China trade war. In
spite of tight capital control carried out by Beijing, Chinese middle-class is used to heavily investing in
the US real estate sector; China has become the largest foreign buyer of the US residential real estate
since 2014. In 2018, one-fourth of the total foreign investment in US residential real estate was con-
ducted by Chinese private investors. But according to US National Association of Realtors, the volume
of transactions performed by Chinese declined by more than 50 percent in 2019 (Olick, 2019). This is
caused mainly by Chinese tighter regulations on investment abroad.
In Europe, Chinese private investors are especially interested in golden visa programs offered by
Portugal and Greece that give them an EU residence permit; they do also invest in the UK, the main
destination of Chinese investors in real estate in Europe, in Germany, and France to give to their children
access to top foreign universities. According to Juwai (2019), a Chinese real estate consulting company,
the European market will continue to attract Chinese buyers for the next years because of the stability of
the European market.
in the USA after Canadians, Mexicans, British, and Japanese. Nevertheless, Chinese visitors’ spending
in the USA are quite stable (+3%). They are among the foreign visitors who spend the most during their
stay with an average budget of US$6,700. But the US hospitality sector fears that the US–China trade
war would shift Chinese tourists away from the USA. We can also notice that the Chinese embassy in the
USA sends warning to potential Chinese visitors about the possible dangers they face during their stay
in the USA (shootings, high costs of medical care, etc.) (Mai, 2018).
On the contrary, the EU is still an attractive destination for Chinese visitors. In 2018, the number of
Chinese visitors to the EU increased by 5.1 percent according to the European Travel Commission.
However, this good result may not be the direct consequence of the US–China trade war, but the outcome
of the 2018 EU–China Tourism Year and the dedicated actions that were part of this event.
Creating Diversion
In Asia, several countries, including Vietnam, have tried to take advantage from this commercial conflict by
attracting investors in industries that suffer from US tariffs in China. For obvious labor costs reasons, European
nations cannot benefit from industries relocating their production from China to third countries in order to
avoid US tariffs. However, European companies may take advantage from China’s disaffection with US prod-
ucts and services. In this article, we saw that several US economic sectors including real estate, tourism, and
education were hit by the US–China trade war. In Europe, the same industries only saw a limited increase due
to the US–China trade war. A more coordinated and structured answer from the European industries could
possibly result in more activities from Chinese clients. As the US–China trade war is not fading away, EU
business sectors need to develop adequate campaigns to further attract Chinese visitors, students, and inves-
tors who are no longer willing to conduct their projects in the USA, and thus divert trade from USA to the EU.
Conclusions
The US–China trade war is a major disruption in world trade, and its impact is not limited to China and
the USA. Because of the diversion principle, some emerging economies, such as Vietnam, may benefit
from this trade war by seizing some short-term opportunities. But this trade war poses a threat to most
countries and creates instability that may prevent investors from conducting projects abroad.
10 Global Journal of Emerging Market Economies
The EU, the third major economic region along China and the USA, called parties to negotiate. Although
the EU shares with the USA some concerns about China, it is also a target of US sanctions. It is still difficult
to analyze the impact of the US–China trade war on the EU, because of the complexity of European econo-
mies, and measure the trade diversion cause by the trade war to European companies. However, based on
our findings regarding China’s outward direct investment, outbound tourism, and students in the USA and
Europe, it seems that till today, the US–China trade war has benefited very little to European economic
sectors opened to noninstitutional, private consumers in tourism, residential real estate, and education.
Chinese companies seem not to favor European countries over the USA for investment, but China’s direct
investment deceleration in the EU is slower than in the USA. However, most companies, US, Chinese, and
European, alike are expecting the end of the US–China trade war to conduct new major projects.
Although this article does not deal directly with this issue, we may suppose that the current Brexit
crisis may have prevented the EU from formulating an ad hoc policy that would take advantage of the
US–China trade war.
Finally, a trade deal between the USA and China would not solve every issue regarding US–China
trade relations. Tensions may persist over decades as China is challenging US economic power. However,
the EU–China relationship may deepen as China continues to open its economy to foreign investors.
Acknowledgments
I thank research fellows from Université Paris 8 whose comments have greatly improved this manuscript.
Funding
The author received no financial support for the research, authorship, and/or publication of this article.
Notes
1. According to World Bank, for the second quarter of 2019, China’s economic growth rate was 6.2 percent, its
lowest rate since 1992.
2. That is 24.14 percent for the USA and 15.82 percent for China. Data collected by the author from International
Monetary Fund.
3. One may argue that the US–China trade war is also a factor of the first three challenges identified by European
companies.
4. In July 2019, President Trump threatened wine tariffs in retaliation over French law targeting US tech giants.
5. HNA divestitures in the USA include the sale of Ingram Micro (pending), Hilton worldwide (completed), Hilton
Grand Vacations (completed), Park Hotels & Resorts (completed), 245 Park Avenue (completed), and Vista
Tower (pending). Most of HNA acquisitions were made in 2016 and 2017.
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