PRESENTED BY: RAFAY RAHIM (2

COMPANY OVERVIEW OF REDMI

Redmi Overview:
Origin: Subsidiary of Xiaomi, launched in 2013.
Independence: Became an independent brand in 2019.
Product Range: Smartphones, laptops, tablets, wearables, home
appliances.
Smartphone Lineup: Redmi Series, Redmi Note Series, Redmi
K Series.
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 VISION OF REDMI COMPANY:
Redmi envisions a world where cutting-edge technology is available to
everyone, regardless of budget. The brand strives to be a global leader in the
technology industry, continuously pushing the boundaries of innovation
while maintaining affordability and excellence in product quality.

MISSION OF REDMI COMPANY:

Redmi's mission is to provide high-quality, innovative technology products
that offer exceptional value for money. The brand aims to make advanced
technology accessible to a broader audience by delivering feature-rich devices
at affordable prices.
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COMPETITOR ANALYSIS OF REDMI

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REDMI MARKET SHARE OVERVIEW (AS OF
EARLY 2022):
Significant Market Share: As of early 2022, Redmi, a Xiaomi subsidiary, had a
strong presence in the global smartphone market, especially in India and Southeast
Asia.
Competitive Pricing: Redmi's success is due to offering feature-rich smartphones
at affordable prices, appealing to budget-conscious consumers.
Top Rankings: In India, Redmi consistently ranked among the top smartphone
brands in terms of shipments and market share.
Market Fluctuations: Market share figures can change due to competition, market
trends, and new product launches.
Sources for Updates: For the latest information, refer to recent industry reports,
market research data, or Xiaomi's financial statements.
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 Cost- Intense 5G Market

Opportunities:
Effective Competition Technology Saturation
Weaknesses:
production Adoption
Strengths:

Low Profit Geopolitical

Threats:
Strong Brand Margins Market Risks
Sales Budget Brand Penetration Technological
Innovative Perception IoT and Smart Disruption
Features Home
Brand Loyalty Expansion

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 GROWTH ACTION PLAN
• MARKET EXPANSION:
Expand presence in key markets like India, Southeast Asia, Europe, and
Latin America.
Explore new markets with high demand for affordable smartphones.
• PRODUCT DIVERSIFICATION:
Introduce new product lines or variants targeting specific consumer
segments.
Address emerging market trends like gaming smartphones or rugged devices
•

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• INNOVATION AND R&D:
Invest in integrating cutting-edge technologies like AI, advanced cameras,
and improved battery life.
Develop affordable 5G-enabled smartphones to meet demand.
• BRAND BUILDING AND MARKETING:
Enhance brand image beyond budget perception, highlighting quality and
innovation.
Collaborate with industry partners, influencers, and celebrities for increased
visibility.
• SUPPLY CHAIN OPTIMIZATION:
Improve efficiency in supply chain and manufacturing processes to reduce
costs and maintain competitive pricing.
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 STRATEGY
• Redmi's strategy revolves around offering high-quality smartphones with competitive
specifications at affordable prices.
• This approach targets budget-conscious consumers who seek reliable devices without paying a
premium price.
• Redmi implements an aggressive pricing strategy to penetrate the market and gain market
share.
• The company keeps costs low through efficient supply chain management and manufacturing
processes.
• By doing so, Redmi can provide compelling value propositions to consumers, enhancing its
competitiveness in the market.
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 BREAKDOWN
• Overall Revenue Decline:
• Xiaomi's Q3 2022 revenue declined 9.7% YoY to RMB 70.5 billion ($9.8 billion).
• Revenue remained largely flat QoQ.
• Segment-wise Performance:
• Smartphones:
• Revenue fell 11.1% YoY.
• Shipments decreased by 8.8% YoY.
• Global market share was 13.4%.
• Average selling price (ASP) dropped 2.2% QoQ, from RMB 1,081.7 ($151) in Q2 to RMB 1,058.2
($148) in Q3 due to inventory-clearing promotions overseas, despite an increase in China.
• AIOT and Internet Services:
• Both segments experienced a slowdown contributing to the overall revenue decline.

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 COMPANY PERFORMANCE LAST 5 YEAR:

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 COMPANY'S PURPOSE AND AMBITION
PURPOSE:
Make high-quality technology accessible to everyone.
Offer affordable, feature-rich smartphones and electronics.
Enhance users' lives globally through advanced technology.
AMBITION:
Become a leading player in the global budget and mid-range smartphone
market.
Focus on innovation, value-driven products, and market expansion.
Push boundaries in features, performance, and affordability while staying
connected with customers.
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