Market Research | GHANA - Ngọc Anh
GHANA
Overall, Ghana is one of the most important trade partners of Vietnam in East Africa.
In 2018, Vietnam exported 371,181 tonnes of rice to Ghana ($214.1M), accounting for
76% of total exports to Ghana.
In 2022, Vietnam exported $230M worth of rice to Ghana, occupying 7.23% of its
total rice exports.
1. POPULATION
- 2023: 34,121,985 (1.93% increase from 2022)1
- 71.3% Christianity
- 19.9% Islam => main rice consumers
2. GHANA’S KEY EXPORTS
Ghana’s most recent exports are led by Gold ($9.53B); Crude Petroleum ($5.21B);
Cocoa Beans ($1.08B); Coconuts, Brazil Nuts, and Cashews ($501M); and Cocoa
Paste ($450M). The most common destinations for the exports of Ghana are the
United Arab Emirates ($4.72B), Switzerland ($3.37B), the United States ($2.83B),
India ($2.04B), and China ($2.01B).
3. VIETNAM & GHANA BILATERAL TRADE RELATION:
In 2022, Vietnam exported $302M to Ghana. The main products exported from
Vietnam to Ghana were Rice ($230M), Coated Flat-Rolled Iron ($10.8M), and
Dental Products ($8.75M). During the last 26 years, the exports of Vietnam to Ghana
have increased at an annualized rate of 21.1%, from $2.1M in 1996 to $302M in
2022.
In 2022, Ghana exported $192M to Vietnam. The main products exported from Ghana
to Vietnam were Coconuts, Brazil Nuts, and Cashews ($182M), Rough Wood
($5.28M), and Sawn Wood ($5.03M). During the last 26 years, the exports of Ghana
to Vietnam have increased at an annualized rate of 34.9%, from $80.5k in 1996 to
$192M in 2022.
https://www.macrotrends.net/global-metrics/countries/GHA/ghana/population#:~:text=The%20population%20o
f%20Ghana%20in,a%202.03%25%20increase%20from%202020.
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Market Research | GHANA - Ngọc Anh
4. RICE IMPORT QUANTITY EACH YEAR2
- 2022: Imported $318M of rice (29th)
- Rice was the 4th most imported product of Ghana in 2022.
- Import rice from: Vietnam ($230M - 72.4%), India ($30.8M), Thailand
($24.7M), China ($11.2M), Cote d'Ivoire ($10.6M).
- The fastest-growing import markets in Rice for Ghana between 2021 and 2022
were Cote d'Ivoire ($1.81M), United Arab Emirates ($1.8M), and Togo
($20.6k).
Figure 1: Vietnam’s rice import to Ghana from 2010 to 2022 in Million USD3
5. TYPES OF RICE IMPORTED
The varieties of rice imported in Ghana include:
● Vietnamese Long Grain Fragrant Jasmine Rice
● Thai White Rice
● U.S. Long Grain Rice
● South East Asian Long Grain Rice
● Indian Rice
● Brazilian Rice
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https://oec.world/en/profile/bilateral-product/rice/reporter/gha
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https://tradingeconomics.com/vietnam/exports/ghana/rice
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Market Research | GHANA - Ngọc Anh
● Pakistani White Rice
● Thai Hom Mali Jasmine Rice
● Golden Sella Basmati Rice
FROM VIETNAM:
- Jasmine Rice
- Broken Jasmine Rice
6. MAJOR BUYERS
1. Olam Agri Ghana
Olam Agri Ghana, a leading agri-food company in Ghana, imports rice from Thailand,
Cambodia, Vietnam, and India to meet the needs of the Ghanaian population.
● +233 322 028 418
● Plot 14, Block 4, Asokwa Residential Area, P.O. Box AH 8401, Ghana.
● https://www.olamagri.com/
2. Simavi Ghana
Simavi Ghana, another of the top 8 Ghana rice importers, is the country’s pioneer
importer of Jasmine rice. This rice is sold under the brand names Phoenix Jewel and
Diamond.
● +233 501 274 302
● 25 Dr. Busia Highway, GA-581-1454, Odorkor, Accra, Ghana
● https://www.simavighana.com/
3. Cereal Investments Company (CIC) Ghana
Cereal Investments Company is another leading importer of rice and sugar in Ghana.
This company imports carefully selected and certified varieties of rice, including
Vietnam Long Grain Fragrant Rice, Thai White Rice, Pakistani White Rice, and
Basmati Long Grain Rice.
● +233 500 434 891
● Sanyo Road, Heavy Industrial Area, adjacent to Nestle Factory, Tema, Ghana
● https://www.cic.com.gh/
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Market Research | GHANA - Ngọc Anh
4. Carfax Commodities
Carfax Commodities, in partnership with QP Ghana, imports and distributes rice
through its centers in Tema and Kumasi.
The rice varieties imported by this company include Long Grain Jasmine Rice, Long
Grain White Rice, and Long Grain Parboiled Rice.
● +65 6896 5333
● 10 Bukit Batok Crescent, Singapore
● https://carfaxcommodities.com/
5. Mewah Group
The Mewah Group is one of the top 8 Ghana rice importers. This company supplies
Ghana with Basmati and non-Basmati rice from Vietnam and Pakistan, fragrant rice
from Thailand, Jasmine Rice from Vietnam, and Glutinous Rice from Vietnam.
This rice is distributed through Moi Foods Ghana, the local marketing office for
Mewah Group.
● +233 55 257 0646
● https://mewahgroup.com/Contact.html
6. Stallion Industries and Investments Ltd
Stallion Industries and Investments Ltd has been importing rice into Ghana for many
years, making it one of the largest importers and distributors of rice in the country.
● +233 30 268 0168 / +233 24 433 0337
● 59 Graphic Road, Accra, Ghana
● https://stalliongroup.com/