A GAME A E EAM HA CHE E O
Li e
S eaming E o
Social T end
Re o
S ream Ha che GameSq are ha e eamed p for he Li e
S reaming E por and Social Trend Repor a a ear f ll of
ne inno a ion in he gaming and li e reaming ind r and hi
repor ill help o na iga e he rend for hi ear and nder and
he po ibili ie i hin he marke
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S ream Ha che ork i h a con or i m of ind r leading anal
and b ine leader o nder and ke rend rela ed o he impac
of li e reaming a dience on gaming crea or e por and he
broader ideo game ind r
GSQ CEO
JUSTIN S ream Ha che po erf l in igh are a ke
componen o GameSq are end o end
KENNA ol ion The combina ion of o r da a and
echnolog a e i h o r gaming and e por
eam dri e a ignifican compe i i e
ad an age and f el GameSq are leading
marke ing and crea i e er ice A a re l
GameSq are i a he leading edge of gaming
rend and c l re pro iding an nma ched
al e o o r global brand par ner O r
rend repor i an e ample of hi al e e
pro ide
SH CEO
S ream Ha che i e ci ed o relea e hi
Trend Repor for he li e reaming
gaming and e por ind rie Toge her
i h he in igh and kno ledge from he
o her Game q are eam o r da a help
bring o ligh ome in ere ing rend for
ho e orking in he ind r We hope
o enjo hi repor and e look for ard
o con in ing o pro ide be in cla da a EDUARD
anal ic for he li e reaming ind r MONTSERRAT
2
LIVE-STREAMING
TRENDS
ESPORTS
TRENDS
Infl encer
Marke ing Trends
Brand
Marke ing Trends
3
LIVE STREAMING
TRENDS
RPGS ACTION ADVENTURE
ARE HOT
BALDUR S GATE 3 & DIABLO IV
DOMINATE RPG & NOSTALGIA
In he R le Pla i g a d Ac i
Ad e e genre ere he o major
genre o ho gro h in he li e
reaming cene E cl ding e por
ie er hip bo h genre e perienced
an increa e of o er in a erage
a dience in from
Tradi ionall ie ed a a game for a
niche a dience Bald r Ga e broke
hro gh he confine of i genre o
cap re ide pread a en ion earning
i place a Game of he Year a he
Game A ard I genera ed milli
h a ched acro reaming
pla form
A e age A die ce Cha ge B
Ge e Ac Li e S eami g Pla f m
Not including esports ie ership
Ba le Ac i
FPS MOBA R ale MMORPG Ad e e RPG
PG AC ION AD EN E
A E HO
e ea e D ab IV a d Lege d f Ze da Tea f he
K gd a he ea i g db a d
ge e a ed e f i i fh a ched ii i g a gia
a di a i e da ed ga e a d a i h ge a die ce
RPG a d Ac i Ad e e ga e a e e ce e ch ice f
i e ea i g c ea beca e he a f c ea i i
c e a a d e e e j he ae he ic a d
f he e ga e
In a de a e f om fa aced Fi Pe on
Shoo e MOBA and Ba le Ro ale Game
he e game allo fo he c ea o hem el e
o be a of he main a ac ion fo
a dience D ing hei eam c ea o can
b ild comm ni i h hei ie e and ha e
hei lo e and a ion fo game like BG and
Zelda
6
NO ALGIA I A
NE END
FORTNITE ‘OG BROKE RECORDS
The release of Fortnite OG indulged
the nostalgia feeling among returning
pla ers and allowed new pla ers to
enjo fortnite at its inception
The game saw its highest dail hours
watched on the OG map release da
since and it jumped to the nd
most watched game in live streaming
for the first time in months
Other games are also tapping into
Millennial nostalgia as the generation
grows up and continues to grow in
purchasing power We expect this
trend to continue into
F i e Vie e hi S a
OG a e ea e da
NOVEMBER RD
14.4M HOURS WATCHED
1.6M PEAK VIEWERS
227K UNIQUE CHANNELS
STREAMING
7
DOMINA ION OF HE
INDIE
EXPANDED OPPORTUNITY IN
2024
I i die ga e h i ed a a i a
a f he ga i gi d Wi h he
i c ea i g acce ibi i f ga e
de e e a d a f f
i die de e e he a e ee a
di e e a a f i a i ea d
c ea i e i e
The ef e hi g i e i e
ga e a a d e a f c f
a d e e ai e a e f e ha
a ac a e i die ga e
Ga e i e Ba ebi Re a e ed
Le ha C a C f he La b a d
O U e e hi i h i e ea i g
c ea i The ga e ided
ef e hi g c e f he ie e a
e a e de ibi i ie f
hi a i ci f cia edia The e
ci e ea e ib e f c ea i g
c i ed b a di e e f he
ga e
A ime goe on I hink mo e
and mo e la e a e going o
n o a d indie game a a
o ce of en e ainmen and an
al e na i e o he big bo
e el Indie de ho ld look
o a ne i h malle and
mid ie c ea o o c ea e b KS
A BROCOTOR
fo hei game AMAND
TING D IR E
MARKE CHE
EAM HA
8
M L I PLA FO M
IM LCA ING
EXPANDING AUDIENCES
AND REACH
Si ca i g ha e e ged a a d a ic i ac e c ea
a e a Wi h j a fe c ic c ea ca b adca ac i e
a f a ce i e T i ch Y T be Ti T X a d Kic Whi e
i ca i g i a e he e i Oc be f T i ch
a ed ig ed Pa e d b i g a ici a i
O i i ia a a i i ca i g b ed he a e age a die ce i e f
c ea a he e e ab e each e ie e a ce
S ea Ha che a a ed c ea h a ed i ca i g Ni ja
Wi e e a d TheG efg I he ee f i g hei i ch hei
a e age a die ce ged b ac a f i dica i g ha
f e e ie e e a f a addi i a ie e
e e eached e i e a he
NINJA S SIMULCASTING
AVG AUDIENCE
K VIEWERS
FROM
AVERAGE
I lo e m l ica ing and defini el
hink i he f e fo all gaming
c ea o I e ne e looked back
ince making hi mo e la e in
I m oked i h he a dience
g o h and engagemen I e een
ac o he boa d and ha I can
connec i h m fan a he ame
LEVINS
ime no ma e he la fo m he L ER N INJA B
TY CIO
a e ing M E Q A E
GA
9
E PO
END
E PO I
INC EA ING
E 75% F 2020
HOURS WATCHED
2 B 2 B
2 B
1 B
2020 2021 2022 202
De i e he ie f a E
Wi e de a d f e i i
high a d ie e hi c i e
i c ea e ea e ea
Leag e f Lege d c i e be
he a ched e i e i h
M bi e Lege d Ba g Ba g CS GO
D a a d VALORANT i he
Wi h acked a ena and i ing
li e eam n mbe e o i
clea l in an e ci ing ha e hing
bo nda ie and engaging global
a dience Thi i d e mainl o o
hing in m o inion he li e
od c con in e o im o e and
mo e cce f l collabo a ion i h ON S
NDERS
c ea o a e d i ing ie e hi ERIC AHEAD OF ESPORT
ENT
PRESID
F CLAN
11
INC EA ED DEMAND FO
PO
I G & EE EAG E
D I A E EA I G
S e e ie e hi i e
ea i g a f ike T i ch a d
Y T be i e 2 100 f
e i i h a ched
Thi ie e hi a b ed b
a E ea f ba e e ike
he King s and Queen s League
b Ge a d Pi é a d Ibai L a
fea i gb h a c e
c ea a d fe i a f ba
a e
Th da Nigh F ba f he
U i ed S a e a gai ed i
a i i T i ch i h
e i i h a ched
We e ec eg h i hi
ca eg ac i e ea i g
a f i i h a gia
i f h e i ge e
12
E PO BOO ED B
CO EAME
E -GE E A ED C E
Co eaming ie e hip i p f om in
oo e of he ma ke ha e in
Top Co S eame
UGC Game Vie e hip
ho r a ched
H
c mp
A CHED M
a ik
OFFICIAL
CHANNEL M
P b i he a e ge h i g a a
f ha i g c ea c ea hei
a e The c i a dc e
Ni
a die ce he e c ea e b i d
hei b i ga e e g a d ef M
he ga e he a e a d e
edic i c i e be a de e i g
e di
The d namic ha a ini iall een a
h ea ening o media igh holde ha
e ol ed o c ea e ne gie be een e en
ho and indi id al con en c ea o
E abli hing g a d ail o c ea e m all
beneficial o o ni ie ha o ided fan
i h addi ional a o con me
com elling e en con en allo ing e en A
akeholde of he each highl AUTIST
KYLE BCOO
G
engaged fan E I GAMIN
COMPL
13
INFL ENCE
MA KE ING
END
C EA O D I EN E EN
A E KING
C EA B ILD E GAGED
A DIE CE
C ea o d i en e en had hei
momen in F om La Velada o
Sq idc af Game and Che bo ing
o Minec af E emo ome of he
bigge momen in eaming la
ea e e made b c ea o
Con en c ea o e en a e gene all
ho e and mo e concen a ed han
e po e en b of en e l in
highe a e age ie e hip and cha
pa icipa ion among ie e
The op c ea o e en had an
a e age ie e hip of million
ie e highe han he op
e po e en Addi ionall hei
a e age cha pa icipa ion a
a o nd pe cen age poin
highe han ha of he e po
e en
We a e in he middle of a con en
e ol ion he e C ea o ha e become
ome of he bigge b and in he o ld
i h highl engaged a dience ha a e
he en of he b and o ld B and ha e
had eno mo cce ing a blend of
digi al and IRL a egie a a ke d i e fo
fan engagemen and no e a e eeing
AKIM
C ea o ing imila a egie o e ci e PAUL IO
F VEN
E TS
HEAD O E HOLDING
and g o hei al ead h ge fan ba e GAME
A
15
CREA OR DRI EN E EN S
ARE KING
C EA B ILD E GAGED
A DIE CE
Ibai Lla ha d i a ed he li e
ea i g ce e f ea S a i g a a
Leag e f Lege d ca e he ha
e ed i h i ge e ha
fea e he ea i g c ea
Hi cce f l e e La Velada del
A ha g bec e e f he
la e e T i ch
Million niq e ie ers ed i
e e al e ha
he e i ea
Y T be c ea L d ig i al k
f hi fe i al e e b i gi g
ge he c ea f e e like
Crea or Dodgeball and Chessbo ing
ha al b i g i illi f ie e
C i ed i e e i c ea ill
be be eficial f a e l ki g a
i he b a dd a ic li e
ea i g a ke C i b ildi g
a d highl e gaged a die ce ill be
be eficial f a e i g c ea
g a i
16
B ILD LONG ERM CREA OR
PROGRAMS
CREA OR PROGRAM B ILD
R AND HELP PROGRE
Ch i g c ea f b a d
a ke i g ca aig i i a D
he ha e he igh a die ce a d e ic
f he i e f ca aig D he
la he igh ga e alk ab ic
adjace b a d
The e a e all e i a k elf
he e i g a b a d a ke i g
ca aig ili i g i fl e ce a d
c ea
Da a ca hel fi d he igh e
a d ili i g l like Side ik a d
S ea Ha che ca hel di c e
he e c ea a d kee he
B ildi g al g e c ea g a
ca hel b a d gai l
i h he i fl e ce he el e b al
i h hei a die ce A al i g he
e l f he ca aig li e i g
feedback a d adj i g ac ic
acc di gl a e all i a e i
e ec i g ca aig
1
BRAND
MARKE ING
RENDS
B ILDING CREA I E
E PERIENCES
FOR NI E LEADING HE A
F i e ha cce f ll b il a
e a e e e e ie ce achie i g ha
he c a c ld
F i e ha bec e e ha a ga e
a d ha ed i ah bf la e f
all age Vi al c ce h i g
e e ie ce c ki e ga e
a d de a d c ica i i h
f ie d i all a ailable f la e
B a d f all e ha e f d cce
c ea i g i al ld i g he U eal
Edi f F i e f a a el b a d
fa f d
The ibili ie f c ea i i a d
i a i a e e dle a d he
e e ie ce ca e gage he ge
Ge Z a die ce b a d a e eage
c ec i h
The e a e e fe a of engaging
i h a b and in a mo e a hen ic and
imme i e a han ha i po ible
i hin UEFN The e i inc edible
po en ial o c ea e lifelong fan of o
b and i hin UEFN p el beca e a
pla e andoml di co e ed o
b anded o ld one da Tha i he eal
la ge oppo ni i h UEFN in m LLER Y
ZACH E TEG
opinion F STRA
OR O
DIRECT ZONED
1
B ILDING CREA I E
E PERIENCES
ILI E CON EN CREA OR O
PROMO E HE E PERIENCE
F i e la e Leg ga e
c llab a i a i c edible ick
f la e a d li e ea i g
c ea I he fi eek f elea e
e million ho rs of Lego
con en e e a ched F i e
ea ac li e ea i g
la f
W ki g i h big c ea like Ni ja
Ti heTa a a d Ill j a hel ed
e he ga e a d ge fa
alki g ab b hF i ea d
Leg
O T i ch Leg beca e he
e i ed b a d d i g he la ch
i h al K men ions i e
da I e k A a hich
eg la l h ld he
I eall impo an o nde and
ha UEFN ho ld be een a he
ne age billboa d o TV comme cial
he e ama ing o ha e fo o
ma ke ing campaign b o ha e
o en e i ibili b ili ing
con en c ea o i hin he Fo ni e R
pace o p omo e he o ld S TOVCA
CARLO
ING D IR E T OR
MANAG
ZONED
20
PERFORMANCE
MARKE ING
DIREC L A RIB E BRAND $
A benefit of r nning campaigns ith
infl encers on li e streaming and other
social media platforms is the increased
abilit for brands to directl meas re the
ROI on their spending
The interacti e chat and engaged a diences
allo for brands to inp t direct links to
stores ebsites and other landing pages in
their li e streaming chatrooms and directl
attrib te link clicks and p rchases to
indi id al infl encers or campaigns
With all in one tools campaign managers
can also keep track of res lts on a li e basis
and make changes to campaigns on the go
to optimi e performance
The same e ol tion that happened ith
email marketing campaigns is occ rring in
infl encer marketing The foc s has shifted
from impressions to engagement and no
finall conversion to get the most al e o t
of the content
In e re going o see brands
ili ing Performance Marke ing a lo
more in heir social and li e s reaming
campaigns Being able o sho direc
a rib ion from infl encers is s ch a
grea a o ge acc ra e ROI da a
and o can op imi e campaigns in HOSS AIN ESS
real ime ZUBRAOIR
F CUST
OMER S
UCC
DIRECT
O BIZ OPS
IDE IK
21
KNO O R LI E S REAMING
KPIS
Li e streaming is still an ntapped and nder tili ed mode of
ad ertising for man brands The metrics sed for meas ring
s ccess look different than other platforms so here s a g ide to
getting started
HO R A CHED
Ho rs atched is defined as the total n mber of ho rs an a dience
spent atching li e content Traditional tele ision campaigns often
meas re in reach or the total n mber of ie ers that sa the
program b t this metric doesn t take into acco nt ho long the
ere atching for Ho rs Watched is a better metric to sho j st
ho m ch content as seen
NIQ E REGI ERED IE ER
The total n mber of niq e ie ers that atched the li e
content and ere logged into the platform Logged in
ie ers are often more engaged and repeat ie ers of
creators and can be a better metric to base a campaign on
BRAND MEN ION
Meas ring the n mber of mentions o r brand has across li e
streaming chat can be informati e to keep track of performance
These mentions can help o find ho is alread talking abo t
o r brand abo t o r competitors and help o find here to
acti ate ith creators
CHA ENGAGEMEN
Chat Engagement meas res the n mber of sers atching the li e
content that t ped at least one message in the li e stream chat
Meas ring chat engagement can help sho ho acti e and
interested a streamer s a dience is in the content on screen The
more engaged an a dience the more likel the ll pa attention to
a campaign
22
GE S AR ED
Get started with your live
streaming gaming and
influencer activations today
CONTACT US
StreamHatchet com GameSquare com 23
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