THE BRIDGE X
GOVERNMENT OF
KERALA
Brief overview
Why The Bridge?
Audience demographics
Scope of partnership
Proposals
Editorial Add ons
Duration
Commercials
Our partners
CONTENT
PARTNERSHIP
www.thebridge.in
ABOUT US
Introduction
India's premier digital media house for all
sports related news, stories & unheard
aspects of Indian athletes & sports, covering
45+ Olympic & lesser known sports.
We unearth unheard stories in various forms
of textual and visual storytelling to truly
bridge the gap in Indian sports.
AUDIENCE DEMOGRAPHICS
90% Indian Users
25 MILLION+ We are a platform that penetrates into the Indian
Latest number of follower base across sports media landscape. We want sports to be the
website and social channels talk of the town throughout the country.
60 : 40 89 : 11
Phone is to desktop device
Male : Female Ratio of users ratio of users on our platform
engaging on our platform
70% USERS
in 18-34 age group which means Pan-Indian Audience base
we are rightfully catering to the
youth of the country. Our audience base is not just restricted to metro cities
of the country. Its distributed to Tier-2, Tier-3 places as
well.
www.thebridge.in
SCOPE OF
PARTNERSHIP
Content Special Social Media Live Streaming
Features White label
partnership Management
Elevate GoK’s senior
Content The Bridge will take
Partnership with the Creating, curating, GoK’s sports events
goal of creating, board members and scheduling, Creating white-label
to a wider audience.
sharing, and the management analyzing, and content & featuring
With our live
distributing content with the work they're engaging with the work done by the
streaming of events,
to reach a wider doing for the nation content on State for Sports in
we'll boost
sports audience and and sports. We'll Government of India and the
viewership and
achieve mutually curate, optimize, and Kerala’s social media athletes targeting
revenue
beneficial outcomes. disseminate your platforms to achieve the medal winners.
opportunities for
content across specific engagement GoK.
platforms to engage and promotion of
a wider audience. sports.
Continued
www.thebridge.in
SCOPE OF
PARTNERSHIP
Event coverage Influencer On ground Data/Stats based PR
The Bridge will Marketing activation reporting Elevate Kerala's
combine its innovative Create immersive on- global sports profile
Amplify Kerala's sports Empower the
digital content ground activations to through a dynamic
narrative through Government of Kerala
creation expertise bring Kerala's sports PR marketing
strategic influencer with insightful, data-
with GoK’s iconic initiatives to life, spotlighting
partnerships, driven reports through a
value and events. engaging audiences achievements and
leveraging influential strategic collaboration,
Together, we'll through interactive initiatives to attract
voices to authentically providing
enhance athletes' experiences that attention,
showcase the state's comprehensive
experiences, elevate foster a strong investment, and
athletic achievements, analytics to optimize
events, and reach a connection with the international
initiatives, and vibrant sports governance and
wider audience. state's dynamic recognition.
sporting culture. showcase achievements
sporting culture. on a global platform.
CONTENT www.thebridge.in
PARTNERSHIP The Bridge will create and amplify content related to
the players of the Government of Kerala using
interviews, player profiles, human interest stories, reels,
and more on The Bridge platforms (10+)
Content bucket list
Featured Videos
Featured Articles
Reels
Graphics
Press Releases
Ad inventory
and more
No of content: 1 weekly
*Note: Final number of deliverables & campaign duration - To be
discussed.
SPECIAL www.thebridge.in
FEATURES The Bridge will create content related to the
management and focus more on the work the
Government of Kerala is doing for the state and the
sport’s people.
This will feature the government management,
coaches, players, and more.
It will be beneficial to bring into the limelight all the
work the state and management is doing.
This will be posted on The Bridge platforms in
partnership with the state accounts.
No of content: 2 per month
*Note: The duration & number of content can be discussed.
www.thebridge.in
SOCIAL MEDIA
MANAGEMENT The focus will be on creating, publishing, and ideating
content for the Government of Kerala’s social media
channels.
The Bridge will grow followers, cover grassroots events,
current competitions, and much more.
Graphics - Statistical content, record breaks,
schedules, congratulatory posts, quote graphics.
Reels - Practice video, performance reels, Press
Release, News flash, fun content.
Videos Featured - Player interviews, Management
videos and more.
The content will also focus on regional language.
No of content: 3/4 per week (Non event days)
*Note: The duration and number of content can be discussed for
Social media management
WHITE LABEL www.thebridge.in
CONTENT
The Bridge will create and enhance original content
about the state specifically and the athletes
themselves.
We will leverage our expertise and offer white-label
content to the Sports Authority of Kerala, resulting in
engagement and more viewership.
The purpose of this content is to serve the GoK
specifically.
The content will also focus on regional language.
No of content: 2 per month
*Note: The duration & number of content can be discussed.
www.thebridge.in
LIVE STREAMING
Reach: With approximately 1M The Bridge's supporters
on Facebook and YouTube, all your events will reach
targeted sports fans and viewers, expanding your
audience beyond the stadium and creating the hype
required.
Promotion: We will promote the live stream, attracting a
larger audience and generating buzz around all the
athletics events.
Analytics: After the event, we provide insights into
viewer engagement and metrics, helping you plan future
events.
No of events: TBD
*Note: The duration & number of events to broadcast is subject
to discussion.
EVENT www.thebridge.in
COVERAGE We propose comprehensive event coverage for GoK, including
live broadcasts, highlights, and behind-the-scenes for events.
Our skilled team will capture the excitement, emotions, and
stories that make GoK events unique.
By partnering with us, GoK can ensure top-notch coverage that
engages fans, attracts sponsors and leaves a lasting impact.
Content bucket list:
Reels
Graphics
Human Interest stories
Featured Articles
Fan engagement
Giveaways
and more
No. of events: TBD
No of content: 10-12 per event
*Note: The duration & number of events can be discussed.
INFLUENCER www.thebridge.in
PARTNERSHIPS Elevate the Government of Kerala's online presence through
strategic influencer partnerships with various influencers,
leveraging influential voices to amplify the state's initiatives,
culture, and achievements, fostering greater engagement and
resonance with diverse audiences.
Together, The Bridge and GoK aim to create a dynamic digital
narrative that reflects the vibrancy and progress of Kerala.
Through strategic influencer collaborations on The Bridge, we
aspire to showcase Kerala's cultural richness and progressive
initiatives, creating a global resonance that positions the state
as a dynamic and influential destination for both residents
and visitors alike.
No of content: 1 per month
*Note: The duration & number of events can be discussed.
ON-GROUND www.thebridge.in
ACTIVATION Bring the essence of Kerala to life through impactful on-
ground activations in collaboration with "The Bridge,"
creating immersive experiences that showcase the state's
unique culture, tourism offerings, and government
initiatives.
This strategic partnership aims to foster direct
engagement, leaving a lasting and positive impression on
diverse audiences.
Leverage high-impact on-ground assets, including
strategically placed billboards, to amplify event visibility
and engagement. Utilize bold visuals, concise messaging,
and interactive elements to captivate attendees, creating a
compelling and memorable experience that resonates with
the event's brand and objectives.
During events: 1/2
*Note: The duration & number of events can be discussed.
DATA/STATS www.thebridge.in
BASED REPORTS Forge a collaborative effort between the Government of
Kerala, The Bridge sports platform, and strategic reporting-
based companies to produce comprehensive data and stats-
based reports.
Leveraging the company’s expertise, these reports will offer
detailed insights into sporting events, athlete performances,
and fan engagement, empowering the government to make
informed decisions, optimize resource allocation, and
showcase Kerala's sporting prowess globally.
This multifaceted partnership seeks to elevate the state's
sports governance, enhance transparency, and foster a deeper
connection with the sports community and enthusiasts.
No of content: 1 per year
*Note: The duration & number of events can be discussed.
www.thebridge.in
PR MARKETING
Position Kerala as a sports powerhouse on the global stage
through a strategic PR marketing collaboration with The
Bridge, leveraging compelling narratives, media partnerships,
and digital channels to showcase the state's sporting
excellence and future ambitions.
Utilize The Bridge's extensive relationships to curate a
narrative that highlights Kerala's sports achievements,
governance initiatives, and commitment to fostering a
vibrant sports ecosystem.
This PR marketing initiative aims to amplify Kerala's sports
brand, attracting investment, talent, and international
recognition.
No of content: 1/2 per month
*Note: The duration & number of events can be discussed.
www.thebridge.in
ADD ONS
ON-GROUND FEATURE STORIES
Content will be produced locally for Kerala-specific
feature stories going on ground. The distribution of
these stories will be spread across various asset types.
PUSH NOTIFICATIONS
All key articles will be shared with our 120K +
subscriber base for increased reach .
COLLABORATION POSTS
Smart selection across social media content from The
Bridge socials and posting in collaboration.
www.thebridge.in
DURATION
Five year | 60 months
* All the asset types will be distributed in the
mentioned time span.
ESTIMATED ASSETS | 1 YEAR
330+ assets per year
* The event coverage and broadcasting is not
inclusive of this.
TOTAL ASSETS | 5 YEAR
1650+ assets
* The event coverage and broadcasting is not
inclusive of this.
www.thebridge.in
COMMERCIALS
Content partnership Broadcasting
INR 1,50,000 /- (Per month) INR 50,000 /- (Per event)
Special Features Event Partnership
INR 1,75,000 /- (Per month) INR 3,00,000 /- (Per event)
Social Media Management
On-ground activation
INR 2,25,000 /- (Per month)
TBD
White Label content
Data/Stats based reporting
INR 1,75,000 /- (Per month)
TBD
Influencer partnerships
PR Marketing
INR 30,000 + Incluencer cost
INR 5,00,000 (Per year)
(Per content)
*Note: The commercials mentioned are exclusive of taxes and TBL
www.thebridge.in
TERMS & CONDITIONS
All the above ideas belong to The Bridge & cannot be replicated.
The Bridge will work in collaboration with GoK to source/identify
content for the above campaigns. All editing & post-production will
be taken care by The Bridge's in-house team.
Access to get the raw footage & content to be provided by the GoK
team for all the above deliverables.
Any Content created by The Bridge (end to end), if shared on any
platform, should be with Source Credits to The Bridge.
Travel and accommodation for the event coverage for The Bridge
representatives taken care by GoK
PAYMENT TERMS
Invoice to be raised on confirmation of partnership.
Payments are to be made within 10 working days of receiving the
invoice.
The payment is to be done on a monthly basis.
www.thebridge.in
LEAGUES WE HAVE PARTNERED WITH
Pro Panja Prime Volleyball Indian Super Premier Handball Pro Tennis Apollo New Delhi
League League League League League Marathon
League Partnerships and event coverage done for the Premier Handball
League, Prime Volleyball League, Indian Super League, Pro Tennis
League, various marathons, IRONMAN, and more over the past months
www.thebridge.in
BRANDS WHO TRUST US
Fancode Myntra Amazon Bridgestone Apollo Mobile Premier Six5Six Adani HCL
Prime Video Tyres League Group
Brand Partnerships with the likes of Myntra, Fancode, Amazon Prime
Video, MPL and Bridgestone over the past months further proves why
we are the numero uno visual platform for Indian Sports content
THANK
YOU!
Contact Information
[email protected]
+91-9665903282
www.thebridge.in
