Scribd
Upload
10 views

5

The document analyzes survey responses from Lenskart customers. It finds that customers are generally satisfied with features, fit, price and quality. It suggests Lenskart improve features and service, address offline shopping issues, and maintain competitive prices. It concludes Lenskart aims to serve more customers globally and in India by investing in technology and job opportunities.

Uploaded by

devs2devils
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
10 views

5

The document analyzes survey responses from Lenskart customers. It finds that customers are generally satisfied with features, fit, price and quality. It suggests Lenskart improve features and service, address offline shopping issues, and maintain competitive prices. It concludes Lenskart aims to serve more customers globally and in India by investing in technology and job opportunities.

Uploaded by

devs2devils
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

FINDINGS

1) 24% of the respondents agreed that they will check durability and
fashion/ before purchasing new glasses from Lenskart.
2) 42% of the respondents prefer offline shopping method.
3) 48% of the respondents strongly agree that they are satisfied with features
of Lenskart.
4) 56 % of the respondents strongly agree that lenses and frames will fit as
per their taste.
5) 52 % of the respondents strongly agree that price was the factor that
influence them to buy Lenskart.
6) 54% of the respondents agree that they are satisfied with the quality of
customer service of Lenskart.
7) 62 % of the respondents agree that they are highly satisfied with the
brand.
8) 60 % of the respondents agree that they are highly satisfied with the lens
thickness of Lenskart.
9) 44% of the respondents agree that they are highly satisfied with the frame
colour of Lenskart.
10) 38% of the respondents agree that they got to know about Lenskart
through friends.
11) 68% of the respondents agree that experience of Lenskart in order for
value of money is above their expectation.
12) 54% of the respondents agree that experience of Lenskart in ordering
process of the last order was satisfactory
13) 40% of the respondents agree that they are highly Satisfied with the skill
and professionalism of the workforce that carries out the work.
14) 96% of the respondents agree that its really worth to buy glasses from
Lenskart
15) 32% of the respondents agree that the time taken to resolve query or
issue is done well by Lenskart.
16) 34% of the respondents agree that the convince with the procedure at the
time of purchasing Lenskart products.
17) 56% of the respondents agree that the quality of the service delivered by
the staff is excellent to the customers.
18) 74% of the respondents agree that they would like to repurchase the
product from Lenskart.
19) 94% of the respondents agree that they would like to recommend
Lenskart product to others.
20) 54% of the respondents agree that they would like to recommend
Lenskart product to others.

SUGGESTIONS
a) Company should improve the features of Lenskart.
b) Company should improve the quality of service to the customers
c) Considerable number of respondents facing some problems while
shopping in offline. This problem should be carefully observed,
analyzed and settled.
d) Company should take maximum effort to offer the products with
competitive price because the price of the product plays a big role in
purchase decision.
e) The offline shopping must be made known to consumers through
different methods of advertisements.
CONCLUSION
Lenskart in the coming years would serve more customers and aspire to
become a global company keeping the main focus of manufacturing in
India so that in India Lenskart can generate a lot of employment
opportunities. Though Lenskart has already provided a lot of employment
opportunities for the country people both in terms of retails and
manufacturing. Lenskart is planning to start eye technology in the next few
years and is willing to invest more than $2 million. One of its technology
projects includes providing the classes to the customers instantly on spot
rather than wasting time waiting for the eye checkup and delivery. With
550 stores across the country, Lenskart is the number one brand in the
Indian eyewear industry.
Providing more buying options to consumers was a masterstroke from the
Lenskart founder as it helped to establish Lenskart as a trustworthy brand and,
at the same time, allow consumers to trust the online buying process of eyewear
products. The approach was similar to selling a new concept first and then
bringing consumers on board to enjoy the convenience of buying eyewear
products online.
Lenskart works as both an offline and online distribution channel and is one of
the leading e-commerce brands. Lenskart productions can be ordered by the
customers through Lenskart’s creatively designed physical offline stores. The
brand is brought up a revolution for the ecommerce eyewear industry by
providing the facility of eye checkups at home. In the year 2019 Lenskart
becomes the unicorn company.
Lenskart has a widespread and fastest-growing business chain all over India,
associated with above 120 cities, above 500 profitable stores and also more than
50 lakh happy and satisfied customers. It is registered under a parent company
named Valyoo Technologies. Lenskart app comprises the widest college of
eyewear and its app is in the number one position for online eyewear shopping.
The collection includes computer glasses, reading glasses, contact lenses, anti-
glare, goggles, specs, and also gives the facility to try out the eyewear at home
followed by eye accessories and prescription glasses.

BIBLIOGRAPHY
 www.lenskart.com
 www.wikepedia.com
 www.google.com

REFERENCE BOOKS
a) Marketing Management: Philip Kotler
b) Fundamentals of Marketing Management: William J. Stanton
c) Marketing Management: Rajan Saxena
d) Varma Agarwal., Marketing research, Forward Book Dept, 2010

You might also like