10 social media lead generation ideas for

your next campaign

Acquiring fresh and relevant leads can sometimes be the most challenging part of
marketing your business.
The good news is that social media is an incredibly valuable lead generation channel, if you
use it correctly. With 4.89 billion people using social media worldwide in 2023, it’s the
perfect channel for businesses to reach and attract leads. It’s only a matter of using the right
tactics at the right time.

In this post, you’ll learn all about social media lead generation, why you need it and our
favorite tactics for generating sales leads through social media. We’ve also included some
real-life examples to inspire your next campaign.

Let’s dive in.

What is social media lead generation?

Social media lead generation is the process of collecting new leads using social media. A
lead is any information identifying someone interested in your products or services. This
information can be anything from their name and email address to their occupation and
employer details.

Why you need social media lead generation

It doesn’t matter what you’re selling or who you’re trying to reach. B2C and B2B social
media marketers benefit from social media lead generation strategies. Here are five reasons
why it’s essential for both types of businesses.
 Expand your reach and boost audience engagement. With billions of active users,
social media offers access to a broad and diverse audience. The power to reach such
a large pool of potential customers raises brand awareness, drives website traffic,
improves social media engagement and draws more eyeballs to your brand.
 Target your ideal customers. Did you know that nine out of 10 consumers will buy
from brands they follow on social? Identify your ideal customers and target them
with relevant content and offers to convert them into paying customers with social
media’s sophisticated targeting options.
 Optimize your marketing spend. Thanks to its scalability, social media is much
cheaper than other advertising types. Set budgets, monitor performance and adjust
campaigns in real-time to get the most value from your social media marketing
spend.
  Access in-depth audience data and analytics. Social media platforms
provide extensive data and analytics tools for tracking lead generation efforts.
Gain insights into user behavior and measure ROI to refine your strategies.
 Nurture your leads. According to The Sprout Social Index™ 2023, staying
informed about new products and services is the top reason consumers follow
brands on social. Nurture your leads by sharing memorable content, answering
questions and building relationships with your followers. This approach turns your
audience from passive followers into loyal customers.

How to generate leads from social media

Now that you know the benefits of using social media to generate leads, how do you go
about it? Authentic, engaging content that establishes your brand ethos and personality will
capture potential customers’ attention and grow your platform. Then, following up with
more sales-focused content will convert them into customers.

However, relying on organic tactics alone may not be enough to reach a wider audience.
Incorporate paid tactics, like social media ads, to target specific groups of people and get
more visibility.

The following ten tactics will help you reach the right people at the right time with the right
content and messaging to capture their interest and generate high-quality social media
leads for your organization.

1. Launch compelling lead magnet offers

The right incentive compels people to share their information with you. Still, you’ll need to
create enticing lead magnet offers that people want. These could be anything from a
research report to a free tool. You could also offer discount codes, case studies, webinars,
whitepapers and more.

AWS Training and Certification advertising a free ebook on LinkedIn is a perfect example.

2. Create targeted ads with special offers

A paid social media advertising strategy is highly effective for generating leads due to the
precise targeting options and potential reach. These features allow you to personalize offers
and expand your audience beyond that of your current social media followers.
According to our latest Index, 46% of consumers follow brands on social to get exclusive
deals or promotions. Promote special discounts and limited-time offers for your products
and services through these ads to drive engagement and conversions.

For instance, Motion used Instagram ads to generate demand with a free trial offer. When
someone clicks on their social media ad, it leads to a landing page to sign up for a seven-
day free trial. It’s an enticing deal that makes the ad’s audience more likely to try out the
platform.

Ruggable also employs the same tactic. They use social media ads to
highlight specific products and promote a 15% discount.

3. Make the most of lead generation ads

Take your social media advertising one step further with lead-gen ads. These ads allow you
to gather leads on a social platform rather than pushing customers to a landing page. They
come with pre-populated forms, making it easy for leads to sign up without spending too
much time entering their personal information.

This speeds up the lead generation process, significantly boosting your conversion rate. For
example, LinkedIn Lead Generation Forms have a 13% average conversion rate, while
landing pages average about 2.35% conversions.

The form fields are pre-filled using details that the prospect has already included on their
LinkedIn profile, making it frictionless for your lead to access your content and for you to
collect their information. Facebook and Instagram also offer lead generation ads.

4. Set up sequential retargeting ads

Retargeting ads are the most used among marketers, with 77% of B2B and B2C marketers
saying they use retargeting as part of their Facebook and Instagram advertising strategies.

Retargeting amplifies your social advertising and lead generation strategy by re-engaging
lost prospects. Say someone clicked on your first ad and scrolled through the landing page
but never submitted a form. This is your cue to retarget them with ads, encouraging them to
finish the signup process.

Consider also retargeting people who’ve landed on your website through search or other
referral sites. Or people who regularly read your blog posts but haven’t subscribed to your
newsletter.

Try setting up your retargeting ads sequentially to get even better results. For instance, use
an awareness-stage ad to address common pain points and objections or a consideration-
stage ad with testimonials to give social proof and win people’s trust. Keep the customer
journey moving forward by serving up the most relevant messaging depending on your
target audience’s past behavior.

Casper uses retargeting ads to re-engage their previous viewers to buy their products.
These dynamic product ads are customized based on the user’s activity on their website and
their preferences and include social proof (e.g., “2,000,000+ happy sleepers”) to boost trust.

casspers is the example

5. Share testimonials as social proof

Customer stories, reviews and testimonials give you the social proof you need to acquire
new leads. Showcase how clients benefit from your products and services to demonstrate
your brand value. According to Bizrate Insights, 91% of survey respondents read at least
one review before purchasing a product or service.

Kajabi often shares engaging testimonials of how people have used the platform to launch
thriving businesses. In the video post below, business coach Jessica Hawks shares how she
created a seven-figure digital product company with Kajabi.

6. Leverage influencer partnerships

Consider working with reputable content creators who are popular with your target
audience to promote your brand, product or service. Partnering with influencers attracts
leads from the social media content your target audience is already consuming. This type of
content helps you expand your reach and drive engagement by partnering with someone
your audience trusts.

For example, Home Depot partnered with DIY influencer Nickell Morgan of
@simplyhandmade for an Instagram video where she created lawn games with the brand’s
products.

https://www.instagram.com/p/CtrFwi8sdPU/
Content creators and influencers also provide a form of social proof. They connect your
sponsored message seamlessly into their content, helping it reach audiences who might
otherwise actively click away from an ad.
7. Host a virtual event or social media conference

Virtual conferences and events are a great way to attract a highly relevant audience while
establishing your expertise and authority in the field. They’re also great for generating leads
on social media since people must provide their info to sign up or join the conference.

Host a virtual conference on topics that intrigue your target audience and relate to your
brand’s expertise. Use the event to discuss trending industry topics, provide actionable tips
and invite influential speakers. Plus, generate plenty of content by posting on social media
while the event is live or repurposing content into lead magnets later.

For instance, Superside regularly hosts Gather & Grow, a live educational webinar series
featuring leading digital marketing and advertising experts.

8. Launch a referral campaign

Referral campaigns are highly effective in doubling your sales leads. These campaigns
incentivize your leads to refer their friends or colleagues. The referred people will learn
about your products or services and potentially become additional leads.

To make this work, provide an attractive incentive such as a gift card or a discount in
exchange for the referral.

For example, vacation rental brand Getaway has a referral program where customers give
and get $25 off their next booking when they refer a friend. The company has an Instagram
Highlight for its referral program, so users always have access to the content.

9. Make the most of social listening

Look for lead generation opportunities with effective social listening. Monitor social media
conversations and see what people say about a topic or competitor brand. This will help you
identify any opportunities to generate high-quality leads for your business.

For instance, someone complaining about a competitor’s product might appreciate an

alternative. And someone asking for recommendations would love to hear your suggestion.
On top of this, people asking about your brand and products will appreciate your proactive
approach when you step in to address their concerns.

See how the Sprout Social team stepped in when someone on X asked if the company has
an affiliate program.
10. Use advocacy to let your team spread the word
Each of your employees has a social network. Now, imagine the impact tapping into those
audiences could have on your growth efforts. This is the power of employee advocacy.
According to The Sprout Social Index, more than 1,000 marketers reported that employee
advocacy helped them drive more qualified leads.
Employee Advocacy by Sprout Social simplifies the process by enabling employees to
quickly share company posts, customize their feeds to show topics relevant to their roles
and suggest content for others to share.

Vizient, the US’s largest healthcare performance improvement organization, created an

advocacy resource hub with Sprout. It contains product demos, instructional videos and on-
demand webinars, making it easy for Vizient employees to become social media brand
advocates.

Most marketers want to invest in lead generation software for one

reason—they’re struggling to generate quality leads to hit pipeline
targets.

We feel you. Sleepless nights thinking of dashboards and which way your
graphs are headed. It hurts.

So we'll get right to the point—B2B lead generation tools can help you hit
those ever growing lead targets. But, and here's the exciting thing,
the best lead generation tools can help you do so much more.

Invest in the right tools to power your lead generation system and you can
also save time on manual outreach, better measure your current efforts,
and generate more leads from your current marketing investment.

Sounds too good to be true, right?

Well we've compiled 61 tools, grouped them by use cases for easy
navigation, provided price points, peer reviews, and an overview of what
each one does.

Dive in to find the tools that can help you today.

What is lead generation?

So, before we explore the list, let’s have a quick recap.

Lead generation is the process of attracting and engaging your target
audience to the point where they want to give you their information.

To effectively turn leads into buying customers, it's advisable to categorize

them depending on their current lifecycle stage or how you qualified them.
Some of the different lead qualification categories include:

 Service-qualified leads: These are leads who've expressed interest in

your service. Such leads may inquire about your service offerings or
use your free temporary subscription if you have one.
 Product-qualified leads: These are leads who've expressed interest in
your product. They may utilize your product trials, leave feedback on
your product's efficiency, or request custom features tailored to their
individual pain points.
 Marketing-qualified leads: These are leads who respond to your
marketing campaigns. They may willingly participate in your target
market research; comment on, like, or share marketing content like
blogs or social media posts; or sign up for your webinars.

Sales-qualified leads: These are leads who've expressed interest in paying

for your service or product. These leads will inquire about your pricing and
may try to negotiate for better rates.

Once you do this, your sales and marketing teams can build relationships
with these leads. If you deliver real value, help leads overcome their
challenges, and show how your business can help them, you can turn leads
into loyal customers.

What is a lead generation tool?

Back to the tools (or lead generators as some people call them). Lead
generation tools are a useful way to drive quality leads, but you need to
invest in automated lead generation software to do it at scale. This is how
you’ll reduce manual work.

Lead generation tools can be used for both inbound and outbound sales,
depending on the use case. There’s no ‘one-size-fits-all’ solution, this is why
we’ve grouped them by use case below for easy navigation
Our top B2B lead generation tools and software picks

Essentially, these free sales lead generation tools are the equivalent of
hugging a warm cup of tea ☕ in front of the fireplace.

And because we all like to relax with a nice cup of tea, we’ve done the hard
work for you and compiled a list of the best lead generation tools out there.
So you can spend a little more time relaxing.

First up in the spotlight is our very own lead generation tool, Leadfeeder.
Who put that there? 😁

But seriously, let’s dive in and answer the question: Which tools can be used
for lead generation in 2024?

B2B Lead Generation Guide

Marketers — need some fresh ideas to hit your MQL targets? Download this
guide and fill up your pipeline now!

Download

Note: Want to generate more B2B leads from your website? Sign up and try
Leadfeeder free for 14 days to see the companies that visit your website,
which pages they look at, and more.
Website visitor identification tools

To say there's a lot of sales lead generation software on the market would be
an understatement. Hey, we're all just here to help companies grow.

There are hundreds of B2B lead generation platforms, but none that do it
quite like Leadfeeder— which is why we gave ourselves our own category. 💅

So why do we think we’re so cool? We don't just help you follow up on leads;
we find quality leads you didn't even know existed. What does that mean?
Well, you can generate more leads from your current marketing efforts,
without any extra investment.

1. Leadfeeder

Pricing: 14-day free trial, paid plans starting at €99/month.

Rating: 4.3 out of 5 stars on G2

Leadfeeder is a powerful tool that helps businesses understand and engage

with companies who visit their website in real-time. With Leadfeeder, you
can track their behavior, gain insights into their interests, and use that data
to optimize your website for better engagement and conversions.

The platform offers a range of features, including live visitor tracking,

versatile filtering, automatic lead scoring, powerful contacts insight, email
marketing integrations, website forms tracking, and real-time notifications,
making it the perfect solution for businesses looking to improve their
website's performance.
Whether you're an e-commerce business looking to increase sales or a B2B
company trying to generate more leads, Dealfront's Web Visitors product is
the perfect tool to help you achieve your goals.

It's time to take your website to the next level with Leadfeeder!

Leadfeeder for Marketing

Track site visitors, measure campaign success, and find more qualified
leads.

DOWNLOAD

Lead data collection tools

Need more data? These tools will help you better understand your customers
and prospects so you can develop relationships that convert.
2. Overloop (formerly Prospect.io)

Pricing: Paid plans start at $49/per user/month

Rating: 4.3 out of 5 stars on G2

Overloop includes all of the features you’ll need to run a multi-channel

outbound campaign.

Their list building and contact management features include a chrome

extension, email finder, the ability to import contacts from LinkedIn, CSV
import, custom fields, and contact management.

In terms of outbound features (their bread and butter), Overloop offers multi-
channel campaigns, personalized cold emails at scale, LinkedIn automation,
templates and variables for personalized messages, email thread capability,
and email tracking.

Overloop also helps sales productivity and offers robust reporting — to read
more on those features, you’ll have to check out their site for yourself.
3. D & B Hoovers

Pricing: Contact for pricing, they offer a free trial

Rating: 4.0 out of 5 stars on G2

D & B Hoovers is a sales acceleration tool that helps businesses leverage

data and analytics so you can build your lists and connect with prospects
faster. Features include informed conversations, automated workflow
software, real-time notifications, and personalized buyer intent data.

Email address lookup tools

These tools help to automate the process of finding someone’s email

address. These tools are a little stalky but it’s approved.

4. OptinMonster
Pricing: Plans start at $16/month for use on one site

Rating: 4.3 out of 5 stars on G2

Convert and monetize your website traffic with OptinMonster. Stop losing
visitors!

Quickly grow your email list, get more leads, and increase sales with the
most powerful conversion optimization toolkit on the web. Implementing
OptinMonster into your marketing strategy to nail your lead generation.

5. Hunter.io

Pricing: Free to find up to 25 requests/mo; plans start at $49/month

Rating: 4.4 out of 5 stars on G2

Hunter helps you find emails by typing in the person’s name and their
company. You can also browse for all emails at a specific company. You can
use the tool for free for up to 25 email searches and 50 email verifications
per month. From there, paid plans start at $49/month for 500 searches and
1000 verifications.

Hunter is a super popular B2B lead generation platform for good reason—you
should definitely try this one.
6. Voila Norbert

Pricing: Up to 1,000 leads; plans start at $49/month

Rating: 4.6 out of 5 stars on G2

Voila Norbert is a sales tool that helps you find email addresses. Simply
enter the name of the person you’d like to see an email for, along with the
company they work for, and Voila Norbert will automatically find the email
address. Bulk email identification is also available.

7. Reply.io

Pricing: 200 emails free per month, paid plans start at $60/monthly

Rating: 4.6 out of 5 stars on G2

The all-in-one engagement platform for teams — Reply Chrome

extension helps you find prospect emails on LinkedIn in seconds, keeping
your pipeline full. You can either look up the required contacts one by one or
source emails in bulk directly from LinkedIn Sales Navigator.

A valuable addition to Reply’s sales engagement platform, this extension

also allows you to instantly add new contacts to multichannel sequences,
access and manage your tasks, and make direct calls.

8. Skrapp

Pricing: Paid plans start at $49/month

Rating: 3.9 out of 5 stars on G2

We know that social media platforms rule all and so does

Skrapp. Skrapp, Skrapp.io specifically, is a tool for finding someone’s
LinkedIn email. Skrapp has Chrome Extension that, when enabled, will show
a "Find Email" button on a person’s LinkedIn profile. You can then click this
button, and Skrapp will find that person’s email when possible.
9. AeroLeads

Pricing: Plans start at $49 per month for up to 3,000 credits

Rating: 4.0 out of 5 stars on G2

AeroLeads makes it easier than ever to find contact information for

prospects. Simply sign up, add their Chrome plugin, search LinkedIn,
CrunchBase, AngelList, etc. and add possible leads to AeroLeads.

Their software will search and find contact information, including email,
company URL, job title, and more.

10. Datanyze

Pricing: $29 per month, billed monthly, for up to 80 credits a month. They
also offer a free 90-day trial.

Rating: 4.2 out of 5 stars on G2

Datanyze helps B2B sales teams connect with prospects by providing
contact information, company details, and "icebreakers" to help you warm up
cold calls and email outreach.

Using data gleaned from social profiles, local news outlets, and more, you'll
know who to contact and know how to start the conversation so you can
build relationships — and drive revenue.

Email follow-up tools

If you do a lot of cold email outreach, or your sales approach requires

following up with prospects often, these tools will help you to keep track of
your outreach efforts. This can help you more effectively measure the results
of your lead generation strategy.

11. Boomerang for Gmail

Pricing: Free with 10 message credits/month; paid plans start at $4.98/month

Rating: 4.5 out of 5 stars on G2

Boomerang is a Gmail extension that allows you to schedule emails. But, it’s
also helpful to deliver emails back to your inbox when you don’t receive a
response from the person you originally messaged. For example, you can
send the email back to your inbox if the person doesn’t reply within two days.
This helps to stay organized when following up with prospects.
12. HubSpot Sales

Pricing: Free, paid plans start at $18/month

Rating: 4.4 out of 5 stars on G2 based on 10,833 reviews

HubSpot Sales is a division of Hubspot’s complete marketing and sales

platform. One of the best features of HubSpot Sales is the ability to track
email opens. HubSpot Sales features a Gmail extension that will allow you to
decide which emails to track. Then, when a prospect opens an email, you
will receive an update.

You can also check all of your opened/unopened emails in the HubSpot Sales
dashboard. You can compare HubSpot vs. Leadfeeder here.

13. Yet Another Mail Merge

Pricing: Free for one user and up to 50 recipients per day, paid plan at $25
for 400 email/day
Rating: 4.3 out of 5 stars on G2

Yet Another Mail Merge is a Google Sheets Extension that tracks email
opens. This tool makes it easy to send email in bulk, schedule and
personalize emails, see who opened your email, and follow up based on who
opened your email, who didn’t open your email, etc.

Sales lead generation tools

Form & email collection

These lead generators are all about collecting emails on your site to build
your email list, either for future drip campaigns or content promotion.

14. Snov.io

Pricing: Free to find up to 50 emails per month; paid plans start at

$39/month.

Rating: 4.5 out of 5 stars on G2

Snov.io is a multifunctional tool that helps collect emails from the company
website, get emails based on personal and domain names, find emails on
Google and LinkedIn, and much more.

The B2B lead generation platform also helps with nurturing through
automated outreach and lead research.
15. Global Database

Pricing: Available upon request, customizable by the number of regions and

industries and other individual requirements.

Rating: 4.6 out of 5 stars on G2

Global Database offers verified and up-to-date business information through

an online platform with an advanced filtering system. You can get contact
data of the companies matching your ideal lead profile, with a certain
financial state, credit risk, position on the market, or digital presence.

All you need is to pick various criteria according to your expectations or use
one of the integrated workflow solutions provided by the company.

16. Sumo

Pricing: Free, Paid plans start at $49/month

Rating: 4.1 out of 5 stars on G2

Sumo is one of the most popular tools for listing, building, and capturing
emails on your site. The tool offers popups, slide-in popups, and welcome
mats (a popup email opt-in that covers an entire page).

The tool also has an option for a floating social share bar on your site and
heat maps for figuring out where visitors are clicking on your site. The tool
can be used for free (with Sumo branding on popups and the social share
bar).

17. ConvertPlus

Pricing: Paid WordPress Plugin for $23 one-time fee

Rating: 4.8 out of 5 stars on G2

ConvertPlus is another tool for displaying popup forms on your website.

However, instead of a SaaS solution, this tool is offered as a WordPress
plugin.

It has many of the same features as Sumo, including timed popups,

percentage of the page scrolled popups, exit popups, etc. It can be a good
tool for companies using WordPress that can’t invest in a monthly SaaS tool.
18. LeadQuizzes

Pricing: 14-day free trial, starts at $49/month

Rating: 4.5 out of 5 stars on Capterra

Make a quiz to capture leads and learn about your audience. LeadQuizzes
has helped clients grow by capturing up to 500% more leads from their
website. Additionally, the answers you collect can help you segment and
understand your audience better.

"We have used it for functional and regenerative medicine leads and have
generated 100x more than we paid for it. If you know what you are doing, you
can do great things." - Capterra reviewer

Email marketing tools

To take it a step further, these tools will allow you to actually create email
marketing campaigns and automated email drip campaigns. Using email
marketing, you can continue to educate subscribers and eventually turn
them into potential sales. This is the key to a successful lead generation
system.
19. ActiveCampaign

Pricing: Paid plans start at $29/month

Rating: 4.5 out of 5 stars on G2

ActiveCampaign is another popular email marketing platform. While

ActiveCampaign’s email builder isn’t as polished as MailChimp,
ActiveCampaign has a more powerful email automation editor.

They also offer additional tools in their marketing suite, including landing
page templates, segmenting, Facebook custom audiences, contact scoring,
SMS marketing, and more.

20. MailChimp

Pricing: Free, paid plans start at $9.99/month

Rating: 4.3 out of 5 stars on G2

MailChimp is one of the most popular and easiest-to-use email marketing
platforms out today. One of its best features is its intuitive, easy-to-use drag-
and-drop email builder. MailChimp also offers email automation.

21. Brevo (formerly SendinBlue)

Pricing: Free, paid plans start at $20/month

Rating: 4.5 out of 5 stars on GetApp based on 1,800 reviews

Brevo (formerly SendinBlue) is one of the more affordable options for email
marketing with their paid plans starting at only $20/month. This plan allows
you to send up to 20,000 emails a month. All of Brevo's plans allow for
unlimited email contact storage.

Landing page creation & lead capture tools

These lead generation software tools will allow you to create custom landing
pages and lead capture forms on your website. These are useful when trying
to get visitors to sign up for an ebook, a demo request, or a sales call.
22. Unbounce

Pricing: Paid plans start at $95/month for up to 20,000 visitors and 500
conversions

Rating: 4.4 out of 5 stars on G2

Unbounce is a tool used to create custom landing pages. The platform

features a drag-and-drop landing page builder as well as many pre-built
templates. Opt-in popups and A/B testing are also available. A 30-day free
trial is available with paid plans starting at $95/month.

23. Instapage

Pricing: Paid plans start at $199/month

Rating: 4.3 out of 5 stars on G2

Another popular landing page builder, Instapage integrates with popular
email marketing and CRM platforms like Zapier, Hubspot, MailChimp, and
Salesforce. The tool offers a drag-and-drop landing page and other handy
features such as A/B testing, lead capture forms, conversion analytics, and
heat maps.

24. Leadpages

Pricing: Paid plans start at $49/month

Rating: 4.6 out of 5 stars via Capterra

Leadpages claims to be the "#1 Landing Page Builder". While we can’t

necessarily say it’s the best, it does have a very well-designed drag-and-drop
builder that is super easy to use. Additionally, the platform enables you to
build Facebook ads directly inside the tool, and it even features built-in
payment functionality for forms.
25. ClickFunnels

Pricing: Paid plans start at $147/month

Rating: 4.6 out of 5 stars on G2

Clickfunnels is a sales funnel and landing page builder all-in-one solution.

With the tool, you can select from various sales funnels, and build the
process out from there, including adding subscribers to your email list and
collecting payments. A 14-day free trial is available with paid plans starting
at $147/month after that.

26. SeedProd

Pricing: $79 per year for Basic Package (1 site, Drag & Drop page builder,
etc.) — *on sale right now for $39.50/year*

Rating: 4.17 out of 5 stars on Cuspera based on 646 reviews

SeedProd is a WordPress landing page builder that makes it easier than ever
to build customized landing pages that actually convert. Used by over 1
million professionals, it offers a drag-and-drop page builder, live previews,
layout navigation tools, templates, and a revision history tool in case you
make a mistake.

27. WPForms

Pricing: Plans start at $99 per year — *on sale right now for $49.50*

Rating: 4.7 out of 5 stars on G2

WPForms is one of the most popular drag-and-drop WordPress form builders

on the market. More than 4 million professionals use it to build smarter forms
and surveys. Sales and marketing teams can create custom lead generation
forms, gather information about their audience, and collect payments.

WPForms also integrates with many of your favorite sales and marketing
tools, including Salesforce, ActiveCampaign, and Zapier.

Complete marketing automation/CRM tools

All-in-one marketing and automation software removes the hassle of

integrating multiple platforms (such as your email marketing provider,
landing page builder, popup builder, etc.) and instead combines all of these
tools into one amazing B2B lead generation platform.

Additionally, many often include lead management and scoring features.

While this can make managing leads easier, it typically comes at a higher
price. So consider whether you’d like to go with an all-in-one solution
carefully. Below are a few top B2B lead generation platforms:

28. HubSpot

Pricing: Free, paid plans vary depending on which features you need, but
start at $30 per month for small teams

Rating: 4.4/5 stars on G2

HubSpot is one of the biggest and well-known tools on the market for SaaS
companies and agencies. The all-in-one marketing and CRM solution has
features for managing contacts, posting to your blog, creating landing pages,
finding new leads, and more.

Pricing primarily depends on what features you need as HubSpot consists of

three main platforms: HubSpot CRM, HubSpot Sales, and HubSpot Marketing.
However, free plans are available for all three B2B lead generation platforms.
29. Adobe Marketo Engage

Pricing: Contact sales for pricing

Rating: 4.1 out of 5 stars on G2

Adobe Marketo Engage is another all-in-one solution that features lead

management, lead scoring, email marketing, email automation, and
analytics. Again, pricing will depend largely on the features you need, and
you will need to get in touch with sales to receive pricing information.

30. Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Pricing: Paid plans start at $1,250/month

Rating: 4.0 out of 5 stars on G2

With Salesforce Marketing Cloud Account Engagement, you can " Grow
revenue and scale customer engagement with B2B marketing automation
software built directly into your CRM." With drag-and-drop landing page and
form builders or AI lead scoring, you'll be able to take charge of your
marketing automations!

31. Keap

Pricing: Paid plans start at $199/month for the first five months, they also
offer a 14-day free trial

Rating: 4.2 out of 5 stars on G2

Keap is an all-in-one solution for marketing automation and CRM. You can
manage contacts, score leads, create automated email campaigns, create
landing pages, track website visitors, and more. They offer a 14-day free
trial.

32. SharpSpring
Pricing: Paid plans start at $449/month

Rating: 4.5 out of 5 stars on G2

SharpSpring is a bit of a lesser-known all-in-one solution, but it still has

many of the same features as the top players. The platform features lead
management, lead scoring, email marketing, landing pages, chatbots,
pipeline management, and email automation.

33. Constant Contact

Pricing: Basic plan starting at $9.99 per month for email marketing (other
tools priced separately)

Rating: 4 out of 5 stars on G2

Constant Contact is an email marketing and automation tool that makes it

easier to create and send branded emails, manage your website, and
even use social media to attract leads to your site. Features include
website builders, email segmenting, SEO tools, and deep analytics tools, so
you have more of that sweet, sweet data.

Constant Contact is best for small businesses, so make sure it fits your
needs before diving in.

Sales process automation tools

These tools help you save time by automating routine actions. They can be
used to find leads or for sales prospecting by notifying you of new postings
on a specific directory, or they can simply help you save time by automating
mundane tasks. Less time spent on CRM data entry means more time spent
on crafting the perfect pitch.

For example, here is a shortlist of ways to use IFTTT for lead

generation and other sales automation.

34. IFTTT

Pricing: Free to create up to 5 applets or turn on unlimited applets, paid

plans at $2.75

Rating: 4.5/5 stars on G2

IFTTT stands for "If This Then That." The platform can be used to complete
a specified action when another specific action happens. For example, if
someone posts in a particular Craigslist category, you can automatically
receive an email in your inbox with that posting. This can be helpful for
companies that browse Craigslist for leads, such as web design companies.
35. Zapier

Pricing: Free, paid plans start at $19.99/month (billed annualy)

Rating: 4.5/5 stars on G2

Zapier works much like IFTTT does; if a specific action occurs, then another
is automatically completed. One big difference is you can generally create
more elaborate actions using Zapier. For example, when you receive an
email, the email could automatically be added to Dropbox, then an alert can
be created in Slack.

36. OnePageCRM

Pricing: Plans start at $9.95 per month for small businesses

Rating: 4.6 out of 5 stars on G2

OnePage CRM is a powerful CRM that keeps things simple by reducing admin
work so you can focus on closing deals. It helps manage contact contacts,
email, your sales pipeline, and offers automation and reporting tools.

Plus, it integrates with tons of other tools, like MailChimp, Unbounce, Skype,
and Google Contacts.

37. Nimble

Pricing: $24.90 per month per user, per month (billed annualy)

Rating: 4.5 out of 5 stars on G2

Nimble is (as the name implies) a simple, smart CRM that works with Office
and GSuite to automatically combine contacts, communication histories,
appointments, and email boxes into one place. It works with every social
network, including LinkedIn, to unify contacts, track sales activities, and
streamline the sales process.
38. HubSpot Sales

Pricing: Starts at $45 per month for two users

Rating: 4.4 out of 5 stars on G2

HubSpot may be best known as a marketing tool, but it has tons of features
to help make lead generation more manageable and productive. Features for
sales teams include sales automation, pipeline management, meeting
scheduling, tracking, goal setting, and live chat.

Higher tiers offer even more tools, such as sales forecasting, 1:1 video
creation, smart send times, and predictive lead scoring.

39. Pipedrive

Pricing: Free trial, lans start at $14.90 per month (billed annualy)

Rating: 4.2 out of 5 stars on G2

Who wants to make the sales process more efficient? ✋ Teams looking to
work smarter should have Pipedrive on their radar. It is a customer
relationship management tool designed specifically to help sales teams get
more done.

Features of note include custom sales pipeline building, activity tracking,

BCC email inbox, email opens and clicks tracking, task automation, revenue
forecasting, and (in the higher plans) permission tracking and extra
customizations.

Fun fact, Leadfeeder integrates with Pipedrive, so you spend less time
flipping between tools and more time, you know, actually selling.

40. LinkedIn Sales Navigator

Pricing: Free trial for every plan, contact for monthly pricing

Rating: 4.3 out of 5 stars on G2 reviews

There's a good chance you already use LinkedIn for researching and
prospecting. Sales Navigator makes the social network even more powerful
with features like a full premium profile (social selling 🙌), more InMail
messages, saving leads, advanced searches, usage reporting, a learning
center, and a relationship manager.

Live chat software and live chat tools

Live chat tools enable your team to grab the attention of site visitors using a
chat bubble visible on any pages that you set. This allows potential
customers to quickly get in touch and answer any questions about your
product. Which enables you to generate more leads, nice!

Below are a couple of free lead generation tools and several paid options as
well.

41. Intercom

Pricing: 14-day free trial, "Essential" plan start at $39/month and seat

Rating: 4.5 out of 5 stars onG2

Intercom is also another tool that can be used for live chat on your site. In
addition to live chat, Intercom has features for managing conversations,
sending targeted messages, and publishing help articles on your site. There
are no free plans, but you can request a demo.

42. Tawk.to
Pricing: Free, $19/month to remove branding

Rating: 4.5 out of 5 stars on G2

Tawk.to is a live chat tool similar to Drift and Intercom. The tool can be
installed for free with Tawk branding on the chat widgets. It’s then
$19/month to remove the company branding. Setup takes less than a minute,
and you can monitor and track progress over time.

43. Acquire

Pricing: Start at $500 per month (billed annually) plus $25 per agent & month

Rating: 4.2 out of 5 stars via G2

Acquire.io is a live chat tool that allows you to answer customer’s questions
instantly in real-time. With a lead bot, you can automate the portion of the
chat process and qualify and convert leads faster. Paid plans start at $500
per month.
44. CallPage

Pricing: Free trial, paid plans start at $39/month

Rating: 4.7 out of 5 stars on G2

Looking to increase the number of sales calls from your website, decrease
lead response time, and provide better customer service? CallPage can get
you there with their callback automation tool that connects you with
prospective leads in seconds.

Simply install a widget on your site, and site visitors can click to call and be
automatically connected with your team.

Social media & forum software tools

These tools can help to save time finding leads on social networks such as
LinkedIn and Twitter.
45. Twitter Search

Pricing: Free

Rating: N/A

Using Twitter Search, you can search tweets to find people who could use
your service or product. For example, if you’re a web designer, you may
search the term "web designer" to find companies who have tweeted in
search of a web designer. Then, you can retweet them or try to find a direct
employee’s contact information using one of the email tools we mentioned in
this list.

There's also an advanced Twitter search that supports boolean operators

like AND.

46. Quora

Pricing: Free
Rating: N/A

Quora is a massive forum for people to ask questions. It’s similar to Yahoo
Answers, but the responses on Quora are generally higher-quality and
provide more insight. Using Quora, you can search for questions from your
target audience and provide helpful answers. This will create awareness for
your company, product, or service. This works not only for the person who
originally asked the question but also for future visitors who find the page via
search.

Social media tools

Social media contest software for lead gen

Running a contest can be a great lead generator. Usually, the goal is to

create brand awareness and get people to sign up for your email list. From
there, you can continue to market to them through email drip campaigns.

Below are a few free lead generation tools that will make it easy to create
and promote a viral contest.

47. Vyper

Pricing: Paid plans start at $149/month for up to 30K leads

Rating: 4.6 out of 5 stars via G2

Vyper is a tool for creating viral contests. While getting a contest to go viral
is easier said than done, Vyper enables your contest participants to earn
additional entries by completing further actions such as completing a form
on your website, following your social profiles, or referring a friend.

You can set the number of extra entries a participant will earn and increase
the likelihood your contest will be shared.

48. Gleam

Pricing: Free, paid plans start at $97/month

Rating: 4.2 out of 5 stars on G2

Gleam functions similar to Vyper, allowing you to create a viral contest.

While not as polished as Vyper, Gleam enables you to create contests for a
host of different purposes, such as contests to increase engagement on
Facebook, Twitter, Pinterest, Eventbrite, etc. It also integrates with a range
of platforms, including CRMs, social media, and email marketing tools.
49. Rafflecopter

Pricing: Free, paid plans start at $13/month

Rating: 4.2 out of 5 stars via G2

Rafflecopter is one of the easiest platforms for creating a well-designed

contest quickly. Features include unlimited giveaways, unlimited entries,
embedded forms, data export, and more.

You can try the tool for free, but you will need to purchase a paid plan
starting at $13/month before launching your contest. Rafflecopter offers
options for contest entry via email, Facebook, Twitter, and Pinterest.

50. RafflePress

Pricing: Plans start at $39.50 annually

Rating: N/A
RafflePress is a WordPress plugin designed to make giveaway and contest
management a breeze. Features include a drag-and-drop builder, templates,
landing page builder, fraud protection, and integrations with CRM, email, and
other marketing tools.

Survey tools

Customer insights and customer satisfaction survey tools

Using survey and customer research tools, you can gain helpful information
on your target audience, such as what websites they visit, if they found your
website useful, how much they’re willing to spend, etc.

All of this information can then be used to tweak your website and sales
process to serve potential customers better.

Most of these are free lead generation tools with just a few being paid-only.

51. ProProfs Survey Maker

Pricing: 15-day free trial, paid plans start at $0.10 per response, billed
monthly

Rating: 4.3/5 stars on G2

As a cloud-based tool, ProProfs Survey Maker allows you to capture

qualified leads and identify their pain points. The online survey tool helps you
pick questions that enable your operators to understand the prospect’s
purchasing intent and customize their interactions going forward.

Distribute surveys effortlessly through email, social media, or embed a form

on your website to maximize the likelihood of reaching your target audience
faster. A 15-day trial of ProProfs Survey Maker is available.

52. Crystal

Pricing: Contact for pricing

Rating: 4.6 out of 5 stars on G2

When you’re reaching out to a lead for the first time, it’s critical to
understand who they are. Crystal uses AI to predict anyone’s personality
from their online footprint, helping you write and speak with the most
effective style. It’s like having a coach for every conversation.
53. Qualaroo

Pricing: Free 15-day trial, paid plans start at $100/month, billed monthly

Rating: 4.4/5 stars on G2

Qualaroo is a tool for gathering feedback from site visitors. You can use the
tool to show survey and popup lead generation forms on your site. You can
ask customers questions like, "Is our pricing clear enough?", “Did this page
answer your question?” etc., and then use that data to optimize your site
better.

54. Survicate

Pricing: Free, paid plans start at $89/month for up to 3000 customers per
year

Rating: 4.6 out of 5 stars on G2

Survicate is another tool for collecting feedback from your audience. In
addition to showing surveys or feedback forms on your site, you can also
embed a survey directly into an email. This makes it easy to get feedback
after customer support threads.

55. Google Forms

Pricing: Free for personal, $12 USD/month for business

Rating: 4.7 out of 5 stars on Capterra based on 10,693 reviews

While it won’t have the level of integration and analytics that come with tools
like Survicate or Qualaroo, Google Forms can still help create surveys. The
tool is easy to use, and best of all, it’s free.

56. Extole

Pricing: Contact for a demo

Rating: 4.8 out of 5 stars on G2

Extole is an enterprise referral tool designed to turn customers into

advocates — making it easier for you to close deals. It helps brands identify
and engage with advocates with integrated social sharing, refer-a-friend
programs, and a reward engine for offering customized rewards to your best
customers.

57. Survey Monkey

Pricing: Plans start at $25 per month per user for teams

Rating: 4.4 out of 5 stars on G2 based on 18,556 reviews

Survey Monkey is a customer survey and feedback collection tool that helps
companies better understand their customers. Features of note include easy-
to-build surveys, detailed reporting tools, custom logo, colors, and URLs,
advanced data exporting, and the ability to accept payments.

Higher plans offer advanced data analytics, targeting, access to industry

benchmarks, and data visualization.
58. Referral Candy

Pricing: $49 per month, 30-day free trial

Rating: 4.4 out of 5 stars on G2 based on 93 reviews

ReferralCandy is an e-commerce plugin that helps brands grow their sales by

automating referrals and affiliate marketing. Features include the ability to
design custom emails, pop-ups, and landing pages, a detailed dashboard to
track your referrals, and custom rewards to drive retention and sales.

Calendar scheduling tools

Calendar tools are useful in lead generation to schedule meetings without

going through a lot of back and forth between prospects to find a time that
works. By allowing potential prospects to schedule a time on your calendar
simply, you can make it much easier to schedule sales calls or demo
requests.

Here are several free lead generation tools in the calendar space:
59. Calendly

Pricing: Free, paid plans start at $8/month

Rating: 4.7 out of 5 stars on GetApp based on 3,100 reviews

Calendly makes it easy to schedule meetings, sales calls, demo requests,

and so on. With the tool, you’d simply set the times you are available, and
prospects can choose a time from your schedule that works for them. You
can even add a Calendly link to your email signature.

60. Doodle

Pricing: Free, paid plans start at $6.95/month

Rating: 4.6 out of 5 stars on GetApp based on 1,700 reviews

Doodle is another solid option for easy meeting scheduling. In addition to

simple scheduling options, Doodle allows participants to vote on the best
times that will work to meet. The organizer can then pick the best option.
This can make it easy to schedule meetings with multiple people.

61. Limecall

Pricing: 14-day free trial; paid plans start at $20/month

Rating: 4.8 out of 5 stars on G2

Limecall is a callback tool that provides personal one-on-one conversations

with your prospects that you can turn into qualified leads. This tool also has
a widget that offers free calls to the visitors within 30 seconds of the
question, and if they wish, they can schedule the call for some other time
that suits them.

The Starter Plan is free, and then the prices begin to range from $149/mo
depending on the number of calls and the engaged call operators.

So, which lead generation tool is for you?

Different lead generation software have different benefits. Which ones are
right for you depends on your current lead generation system and what
you’re looking to achieve.

But whether you're focused on outbound or inbound lead gen, looking to

drive more leads, save time on outreach, report better on your programs, or
get more out of your current website traffic, there should be a B2B lead
generation tool on the list that’s right for you.
So, here’s to more quality leads, and less sleepless nights!

B2B Lead Generation Guide

Marketers — need some fresh ideas to hit your MQL targets? Download this
guide and fill up your pipeline now!

Download

Sign up for a free 14-day trial of Leadfeeder and see how the right lead gen
tool can drive conversions — and revenue.