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FACULTY OF SPORT SCIENCE MKT 558 DIGITAL MARKETING A1: INDIVIDUAL ASSIGNMENT MACROENVIRONEMNT
ANALYSIS ON ALPRO PHARMACIES PREPARED FOR: MDM RATNAWATIE PANIE PREPARED BY: MOHD SHAHRUL
AZWAN BIN MAZLAN 2022608316 SR243 4A DATE OF SUBMISSION 3 MAY 2024 FACULTY OF BUSINESS AND
MANAGEMENT ASSIGNMENT/ PROJECT DECLARATION FORM Student’s Name : MOHD SHAHRUL AZWAN BIN
MAZLAN Student’s ID : 2022608316 Student’s I/C No. : 970908-13-5771 Program Code : SR243 Part : 4 Course Code :
MKT558 Course Name : DIGITAL MARKETING Assignment/ Due Submission Project No. : 1 Date : 03/05/2024 Date :
02/05/2024 Lecturer’s Name : MADAM RATNAWATIE PANIE I hereby declare that the work in this assignment/ project
was carried out in accordance with the regulations of Universiti Teknologi MARA. It is original and is the results of my
own work, unless otherwise indicated or acknowledged as referenced work. This assignment/ project has not been
submitted to any other academic institution or non-academic institution for any degree or qualification. I acknowledge
that I have been supplied with the Academic Rules and Regulations for Universiti Teknologi MARA’s Bachelor Degree
students, regulating the conduct of my study and exams. I hereby declare that this assignment/ project is written by me
and: i. is a result of my own work; ii. has not been used for another assessment at another department/ university/
university college in Malaysia or another country; iii. does not refer to/quote works of others or own previous writings
without stating it both in the text and in the reference list; iv. mentions explicitly all sources of information in the
reference list; and v. will go through similarity check (Turnitin). I am aware that disciplinary action (which may include
the deduction of marks in the assignment/ project) will be taken against me if I am found to be an offender. 2.5.2024
……………… .................................... Date Student’s Signature Table of contents 1.0 COMPANY BACKGROUND AND BUSINESS
DESCRIPTION 1-3 2.0 CUSTOMER PROFILE OF ALPRO PHARMACIE 4 3.0 MACRO ENVIRONMENT 5 3.1 Political Factor
5-6 3.2 Economic Factor 6-7 3.3 Sosio-cultural Factor 7-9 3.4 Technological Factor 10-11 3.5 Environmental Factor 11-
12 3.6 Legal Factors 13 4.1 PESTEL Diagram 13 References 14 Appendices 15-16

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The first Alpro Pharmacy opened on February 1, 2002, when Ph.Low Swee Siong and his partner Ph.Hiew Fei Tsong
decided to enter the pharmacy company after finishing their required pharmacy duty in a nearby hospital. During a
succession of positions with Kuala Lumpur's biggest pharmacies, Low became increasingly informed and disillusioned
with what he considered as outdated, product-price-oriented, and complacent methods of running a pharmacy. The
question "Where was the desire to provide superb customer service?" was raised. had inspired him to build his visionary
community pharmacy, Alpro Pharmacy.

Alpro flourished and developed by emphasising individualised

pharmaceutical care and exceptional customer service, opening locations in

ASM401 GROUP PROJECT REPORT_BA2322C.pdf

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Negeri Sembilan, Selangor, Penang, Johor, Terrengganu, Kelantan, Melaka,andSarawak. In 2020, Alpro established its
headquarters in Sendayan TechValley, which has three key wings (Engagement, Supply Chain, and Operations). With
the help of a competent management team and personnel with necessary expertise and experience, Alpro Pharmacy
was able to open more than 20 locations in one year and achieve revenue growth of more than 300%.

Figure 1: founder Alpro pharmacies (“Our Team - Alproeans Are Our Asset.” Alpro Pharmacy, 2 May 2023,
www.alpropharmacy.com/our-team/. )
Alpro pharmacies
vision is

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to For a healthy and vibrant world and mission is to provide opportunities, health, and guidance to anyone striving for a
better life. We promise to provide professional services and to become a disease prevention and health improvement
center. Our

award of the year:

Figure 2: Award of the year (“Our Award- Alproeans Are Our Asset.” Alpro Pharmacy, 2 May 2023,
www.alpropharmacy.com/our-team/. )
Figure 3: location on map (19-G, Jln PDS 1, PD Sunggala Gateway, 71050 Port Dickson, Negeri Sembilan)

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Alpro Group Head Office & Distribution Centre Unit V1-A, Lot 45880, Jalan Techvalley 3/2, Sendayan Techvalley, 71950
Bandar Sri Sendayan, Negeri Sembilan. EMAIL ([email protected])

NO: 06 792 1923

The consumer profile of alpro pharmacies in Malaysia varies based on factors such as geography, demography, and the
specific services provided by the pharmacy. However, below is a summary of the usual consumer profile for alpro
pharmacies.
First is local residents is main customer of Alpro pharmacies cause The majority of pharmacy consumers in Malaysia are
locals looking for a variety of health care products and services. This includes over-the-counter drugs, vitamins,
supplements, personal care products, and medical equipment.
Second is families Families account for a large proportion of alpro pharmacy consumers in Malaysia. Parents frequently
visit alpro pharmacies to buy prescriptions and health care goods for themselves and their children. They may also see
chemists for assistance on minor diseases or general health issues.
Then Elderly population Malaysia has an increasing older population, and many of them rely on alpro pharmacies for
their prescription. They may require prescription drugs to treat chronic diseases like as hypertension, diabetes, and
arthritis, as well as over-the-counter items to maintain overall health.
Next is Tourists & Expatriates Pharmacies in tourist locations and urban areas with a high expatriate population frequently
cater to the requirements of visitors and foreign residents in Malaysia. These clients may need prescriptions for travel-
related diseases, as well as recognizable brands of health care supplies from their home nations and Health Conscious
customers as the emphasis on health and wellbeing grows, Malaysia is seeing an increase in the number of health-
conscious customers. These clients may look to pharmacies for natural and organic items, nutritional supplements, and
alternative medications.
After that Patients with chronic conditions, such as diabetes, hypertension, and asthma, make regular visits to alpro
pharmacies to renew medicines and monitor their health. Pharmacies may provide extra services to these clients, such as
drug counselling, adherence assistance, and illness management programme.
3.0 MACRO ENVIRONEMNT
3.1 Political Factor
Political issues can have a substantial impact on alpro pharmacies in Malaysia, since government laws and regulations
can affect many areas of their business. Here are some major political considerations influencing pharmacies in Malaysia
Regulatory Compliance Pharmacies in Malaysia must follow rules established by government bodies such as the Ministry
of Health (MOH). These rules control licensing, drug registration, advertising, and professional requirements for chemists.
Changes in regulatory requirements can have an impact on pharmacy operations, necessitating modifications to comply
with new laws or regulations.
Second factor is Health care Policy Government health care policies and efforts can have an impact on pharmacy
practices and patient access to pharmaceuticals. Policies relating to universal health care coverage, prescription pricing,
reimbursement methods, and public health campaigns can all have an influence on pharmaceutical product and service
demand.
Third factor is Drug Pricing and Subsidies The Malaysian government regulates drug prices and offers subsidies for
necessary pharmaceuticals through programme like the National Medicine Policy (DUNAS). Changes in drug pricing
regulations or subsidies can have an impact on pharmacy income and consumer medicine affordability.
Next factor is Intellectual Property Rights Political choices involving intellectual property rights, such as patent laws and
trade agreements, can affect the availability of generic pharmaceuticals and the introduction of new treatments to the
market. Pharmacies may need to adjust their product offers and pricing strategies due to changes in patent protection or
the availability of generic alternatives and other factor is Public Health Emergencies during public health emergencies
such as disease outbreaks or pandemics, pharmacies may be subject to government orders aimed at preventing disease
transmission and providing access to critical drugs. Pharmacies may need to take steps such as storing pharmaceuticals,
instituting infection control standards, or engaging in immunization efforts.
Last factor is Government support programs aimed at improving health care infrastructure or promoting public health
initiatives can indirectly benefit pharmacies by increasing access to health care services and driving demand for
pharmaceutical products. Pharmacies may participate in government-funded health care programs or collaborate with
public health authorities to deliver services to undeserved communities.
Overall, political issues have a substantial impact on the operating environment for pharmacies in Malaysia, impacting
regulatory compliance, market dynamics, and health care service delivery to the public. Pharmacies must keep current
on political events and adjust their strategy accordingly in order to overcome regulatory difficulties and capitalize on new
possibilities in the health care industry.
3.2 Economic Factor
Economic considerations can have a significant influence on Malaysian pharmacies, affecting both operational dynamics
and client behaviour. Here are some important economic aspects influencing pharmacies.
First is Consumer Spending Power: The degree of consumer spending power has a direct impact on pharmacy
consumers' purchase behaviour. During times of economic success, consumers may have more disposable income to
spend on health care products and services, resulting in higher sales for pharmacies. During economic downturns or
periods of financial hardship, customers may reduce non-essential expenditure, which has an influence on pharmacy
sales.
Second is Health care Expenditure Government health care spending and finance policies can have an impact on
pharmaceutical product and service demand. Changes in health care expenditure priorities, such as increased
investment in public health programme or expanded health care coverage, may lead to increased use of pharmacy
services and demand for pharmaceuticals.
Third is Inflation and Currency Fluctuations Inflation and currency fluctuations can have an impact on pharmaceutical
product prices as well as pharmacy operational costs. Rising inflation may result in higher prices for pharmaceuticals and
health care supplies, making them less affordable for consumers. Currency changes can also affect the price of imported
pharmaceuticals and raw materials used in pharmaceutical manufacturing.
Fourth is Employment and income distribution patterns can have an impact on pharmacy customers' demographics and
purchase behaviour. High unemployment or underemployment may result in lower consumer expenditure on health
care items and services. In contrast, increased employment and pay growth may promote demand for pharmaceutical
items and generate revenue growth.
Next is Government Policies and Taxation Government policies on taxation, commerce, and business regulation can
have an impact on pharmacies' profitability and competitiveness. Changes in tax rates, import taxes, or regulatory
requirements may have an influence on pharmacy operations' cost structure and pharmaceutical product pricing
strategies.
After that is Health Insurance Coverage The availability and scope of health insurance coverage can have an impact on
pharmacy use patterns and patient out-of-pocket costs. Changes in insurance coverage and reimbursement regulations
may cause fluctuations in demand for prescription prescriptions and over-the-counter items at pharmacies.
Lastly is Economic reasons might encourage investments in technology and automation in the pharmaceutical industry.
To increase productivity, lower labour costs, and improve the customer experience, pharmacies may implement
innovative technology like as automated dispensing systems, electronic health records, or telepharmacy services.
Overall, economic variables have a significant impact on the business climate for pharmacies in Malaysia, impacting
customer behaviour, market dynamics, and regulatory landscape. Pharmacies must regularly watch economic trends and
adjust their strategy to handle hurdles and capitalize on opportunities in the ever changing health care sector.
3.3 Sosio-cultural Factor
Socio-cultural factors significantly influence the operation and consumer interaction within pharmacies in Malaysia.
Here's how these factors impact pharmacies.
First is Health Awareness and Education Sociocultural influences impact community health awareness and education
levels. Pharmacies frequently participate in health promotion and education by disseminating information on preventive
health care, medication adherence, and healthy lifestyle options. Sociocultural attitudes towards health and well being
might impact demand for various products and services provided by pharmacies.
Second is Cultural ideas and practices have the potential to impact pharmacy consumers' health care-seeking behaviour
and treatment preferences. Pharmacies may meet cultural preferences for traditional or alternative medications, herbal
cures, or religious beliefs that influence prescription adherence and treatment results. Understanding cultural sensitivities
and preferences is critical to providing culturally competent care and fostering trust in varied groups.
Third is Family and community support networks play a critical role in health care decision-making and treatment
compliance. Pharmacies may function as trusted health care providers in their communities, providing personalized
services and developing long-term connections with clients. Socio-cultural norms governing family involvement in
health care decisions and care giving obligations might have an impact on pharmacy use and consumer loyalty.
Next is Language and Communication Malaysia has a diversified population with different races, languages, and cultural
backgrounds. Pharmacies must be able to successfully interact with clients in their preferred language while also
accommodating cultural disparities in communication methods and degrees of health literacy. Multilingual signs,
packaging, and staff training can help to make pharmacy services more accessible and inclusive.
Next is gender roles and health preferences might impact the sorts of health care goods and services that pharmacy
clients choose. Women, for example, may have specific health care needs in the areas of reproductive health, family
planning, and prenatal care. Pharmacies may provide specialized goods and counselling services customized to the
requirements of certain gender groups.
Then Urbanisation and Lifestyle Changes: As Malaysian society has urbanized and changed, health care demands and
consumer preferences have shifted. Urban pharmacies may see an increase in demand for convenience-oriented
services such as online prescription refills, home delivery, and longer hours to meet busy lifestyles. Sedentary lifestyles,
eating habits, and stress management are examples of socio-cultural changes associated with urbanisation that might
influence the prevalence of chronic illnesses and create demand for related health care goods. Lastly is , Stigma and
Mental Health Awareness Socio-cultural attitudes about mental health, as well as the stigma associated with mental
illness, can influence access to and use of mental health services such as counselling and medication management.
Pharmacies may play a role in raising mental health awareness, decreasing stigma, and offering supportive services to
those seeking help with mental health issues.
Understanding and resolving socio-cultural aspects is critical for alpro pharmacies to effectively serve varied groups,
build trust and engagement with clients, and promote better health outcomes in Malaysian society.
In recent years, technological improvements have had a huge influence on alpro pharmacies, transforming how they
operate and provide services. Here are some significant technical elements that affect pharmacies:
Automation and robots: Pharmacies are increasingly using automation and robots for operations including drug
dispensing, inventory management, and prescription packing. This increases efficiency, accuracy, and lowers the
likelihood of mistakes.
Electronic Health information (EHR): Integrating with EHR systems enables pharmacists to access patient information,
manage medication histories, and work more efficiently with healthcare professionals. This leads to more informed
decisions and better patient care.
Telepharmacy allows chemists to remotely assess and authorise prescriptions, educate patients via telecommunication,
and expand pharmacy services to underserved areas. Online Pharmacies: The growth of online pharmacies provides
patients with quick access to drugs, allowing them to obtain prescriptions online and have them delivered to their door.
This digital shift has broadened the scope of pharmaceutical services.
Mobile Apps: Pharmacies are creating mobile apps that will allow consumers to refill prescriptions, receive medication
reminders, access health information, and connect with pharmacists more easily.
Medication Management Systems: These systems assist patients in managing their prescriptions by offering personalised
dose regimens, reminders, and alerts for potential drug interactions or adverse effects.
ALPRO Pharmacy Analytics: Data analytics may help pharmacies optimise inventory management, estimate medicine
demand, discover patterns in patient behaviour, and improve operational efficiency. Personalized Medicine:
Technological advancements facilitate the development of personalized medicine, which involves tailoring therapies to
individual patients based on genetic, environmental, and lifestyle characteristics. Pharmacies play an important role in
dispensing and monitoring these specialized drugs.
Regulatory Compliance Tools: Technology helps pharmacies meet regulatory standards such prescription monitoring,
reporting adverse medication occurrences, and ensuring patient confidentiality.
Block chain technology improves openness and security in the medicine supply chain, allowing pharmacies to trace
medication provenance and prevent counterfeit pharmaceuticals.
These technology components combine to create a more efficient, accessible, and patient-centered pharmacy
experience, resulting in better health care results and consumer satisfaction.
3.5 Environmental Factor
Environmental considerations can have a considerable influence on Alpro pharmacy, influencing both operational
sustainability and client health results. Here are some important environmental aspects that pharmacists should address.
First is garbage Management Alpro Pharmacies create a wide range of garbage, including outdated pharmaceuticals,
packing materials, and hazardous substances like needles and syringes. Proper waste management techniques are vital
for reducing environmental damage and complying with pharmaceutical waste disposal requirements. Pharmacies may
develop recycling programmed, engage in drug take-back campaigns, and guarantee proper waste segregation and
disposal.
Second is Energy Efficiency: Pharmacies' energy use may have an impact on the environment as well as operating costs.
Pharmacies may minimize energy consumption by installing energy-efficient lighting, heating, ventilation, and air
conditioning (HVAC) systems, optimizing equipment utilization, and adopting energy-saving initiatives. Renewable
energy sources, such as solar power, can also be investigated to minimize dependency on fossil fuels and greenhouse
gas emissions.
Third is Green Building Design Pharmacies may promote sustainable building practices by employing environmentally
friendly construction materials, adding natural lighting and ventilation, and designing layouts that reduce energy
consumption and waste creation.
Fourth is Transportation Impact Both pharmacy delivery services and supply chain logistics add to carbon emissions.
Opting for electric or hybrid delivery trucks, combining goods, and establishing efficient routing can all help to lessen
environmental effect.
Next is Packaging Reduction Pharmacies may reduce packaging waste by utilizing environmentally friendly materials,
creating take-back programme for abandoned pharmaceutical containers, and encouraging consumers to utilize
reusable prescription vials.
Fifth is Water Conservation By using water-saving technology like as low-flow fixtures and efficient irrigation systems for
landscaping, pharmacies may minimize their water consumption and contribute to water conservation.
Then Chemical Management Proper handling and disposal of chemicals used in compounding or cleaning procedures is
critical for preventing pollution of water sources and soil.Sustainable buying Choosing suppliers who priorities
sustainable methods, such as buying drugs and products from ecologically responsible manufacturers, helps to improve
overall environmental stewardship.
When it comes to legal aspects affecting alpro pharmacies in Malaysia, numerous major rules and requirements must be
met in order to maintain compliance and sustain professional standards. Here are some essential legal criteria that
pharmacies in Malaysia must comply with.
The Pharmacy Act 1952 controls the licensing and regulation of pharmacists and pharmacies in Malaysia. It describes the
credentials needed for chemists, the licensing requirements for pharmacy locations, and the norms of practice.
The Poisons Act of 1952 controls the import, export, sale, and distribution of poisons and medical drugs in Malaysia.
Pharmacies must meet licensing and record-keeping standards for prohibited drugs.
4.1 PESTEL Diagram
political Government stability / Tax policy economic

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Interest Rate/ consumer Trend/ Unemployment Trends social Demographic/Family size and structure Technology
Technological infrastructure/ internet penetration

environment Recycling/ waste management legal Health and safety laws

Figure 1.1 PESTEL Analysis alrpo pharmacies
1.About Us Corporate Profile. (n.d.). Alpro Pharmacy. https://www.alpropharmacy.com/about-us/ 2.CODE OF CONDUCT
FOR PHARMACISTS AND BODIES CORPORATE PHARMACY BOARD MALAYSIA 2009. (n.d.). Retrieved April 7, 2024, from
https://pharmacy.moh.gov.my/sites/default/files/articles-upload/code-conduct-pharmacists-and-bodies-
corporate_1.pdf 3.The legal and regulatory framework for community pharmacies in the WHO European Region. (n.d.).
https://iris.who.int/bitstream/handle/10665/326394/9789289054249-eng.pdf 4.

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Tonin, F. S., Aznar-Lou, I., Pontinha, V. M., Pontarolo, R., & Fernandez-Llimos, F. (2021). Principles of
pharmacoeconomic analysis: the case of pharmacist-led interventions.

Pharmacy Practice, 19(1), 2302. https://doi.org/10.18549/pharmpract.2021.1.2302

5. Bhd, A. P. S. (2023, August 24). ALPRO Pharmacy Sdn Bhd on linkedin: #alpropharmacy #healthcareprofessionals
#alpropharmacy... Alpro Pharmacy Sdn Bhd on LinkedIn: #alpropharmacy #healthcareprofessionals #alpropharmacy...

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https://www.linkedin.com/posts/alpro-pharmacy_alpropharmacy-healthcareprofessionals-activity-
7100298909851291649-H7YY?

trk=public_profile 6. Bhd, A. P. S. (2023, August 24). ALPRO Pharmacy Sdn Bhd on linkedin: #alpropharmacy
#healthcareprofessionals #alpropharmacy... Alpro Pharmacy Sdn Bhd on LinkedIn: #alpropharmacy
#healthcareprofessionals #alpropharmacy...
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https://www.linkedin.com/posts/alpro-pharmacy_alpropharmacy-healthcareprofessionals-activity-
7100298909851291649-H7YY?

trk=public_profile

2.0 CUSTOMER PROFILE OF Alpro Pharmacies

1.0 COMPANY BACKGROUND AND BUSINESS DESCRIPTION
2
3.6 Legal Factors
References
3.4 Technological Factor
Appendices
4
1
6
7
5
8
2

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Submitted text As student entered the text in the submitted document.
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FACULTY OF SPORT SCIENCE MKT 558 DIGITAL FACULTY OF SPORTS SCIENCE AND RECREATION MKT
MARKETING A1: INDIVIDUAL ASSIGNMENT 558 DIGITAL MARKETING A1: INDIVIDUAL ASSIGNMENT
MACROENVIRONEMNT ANALYSIS ON ALPRO Macroenvironment Analysis on PEPSI Prepared for: MDM
PHARMACIES PREPARED FOR: MDM RATNAWATIE PANIE RATNAWATIE PANIE by: AZFAR BIN ROSLAN 2022737029
PREPARED BY: MOHD SHAHRUL AZWAN BIN MAZLAN SR243 DATE OF SUBMISSION 11/11/22 SCORE REPORT
2022608316 SR243 4A DATE OF SUBMISSION 3 MAY FACULTY OF BUSINESS AND MANAGEMENT
2024 FACULTY OF BUSINESS AND MANAGEMENT ASSIGNMENT/ PROJECT DECLARATION FORM Roslan
ASSIGNMENT/ PROJECT DECLARATION FORM Student’s MKT5584 SR243 011205130233 2033737029 Student’s ID
Name : MOHD SHAHRUL AZWAN BIN MAZLAN Student’s : Student’s I/C No. : ram Code : Part : Course Code :
ID : 2022608316 Student’s I/C No. : 970908-13-5771 Course Name : Digital Marketing Assignment/ Due
Program Code : SR243 Part : 4 Course Code : MKT558 Submission Project No. : A1 Date : 11/11/22 Date :
Course Name : DIGITAL MARKETING Assignment/ Due 11/11/22 Project Title : MICROENVIRONTMENT ANALYSIS
Submission Project No. : 1 Date : 03/05/2024 Date : ON PEPSI Lecturer’s Name : MDM RATNAWATIE PANIE I
02/05/2024 Lecturer’s Name : MADAM RATNAWATIE hereby declare that the work in this assignment/ project
PANIE I hereby declare that the work in this assignment/ was carried out in accordance with the regulations of
project was carried out in accordance with the Universiti Teknologi MARA. It is original and is the results
regulations of Universiti Teknologi MARA. It is original and of my own work, unless otherwise indicated or
is the results of my own work, unless otherwise indicated acknowledged as referenced work. This assignment/
or acknowledged as referenced work. This assignment/ project has not been submitted to any other academic
project has not been submitted to any other academic institution or non-academic institution for any degree or
institution or non-academic institution for any degree or qualification. I acknowledge that I have been supplied
qualification. I acknowledge that I have been supplied with the Academic Rules and Regulations for Universiti
with the Academic Rules and Regulations for Universiti Teknologi MARA’s Bachelor Degree students, regulating
Teknologi MARA’s Bachelor Degree students, regulating the conduct of my study and exams. I hereby declare that
the conduct of my study and exams. I hereby declare that this assignment/ project is written by me and: i. is a result
this assignment/ project is written by me and: i. is a result of my own work; ii. has not been used for another
of my own work; ii. has not been used for another assessment at another department/ university/ university
assessment at another department/ university/ university college in Malaysia or another country; iii. does not refer
college in Malaysia or another country; iii. does not refer to/quote works of others or own previous writings
to/quote works of others or own previous writings without stating it both in the text and in the reference list;
without stating it both in the text and in the reference list; iv. mentions explicitly all sources of information in the
iv. mentions explicitly all sources of information in the reference list; and v. will go through similarity check
reference list; and v. will go through similarity check (Turnitin). I am aware that disciplinary action (which may
(Turnitin). I am aware that disciplinary action (which may include the deduction of marks in the assignment/
include the deduction of marks in the assignment/ project) will be taken against me if I am found to be an
project) will be taken against me if I am found to be an offender. 9/11/22 Date Student’s Signature TABLE OF 1.0
offender. 2.5.2024 ……………… .................................... Date COMPANY BACKGROUND AND BUSINESS DESCRIPTION
Student’s Signature Table of contents 1.0 COMPANY OF CUSTOMER PROFILE OF PEPSI 3.0
BACKGROUND AND BUSINESS DESCRIPTION 1-3 2.0 MACROENVIRONMENT (PESTEL) AND OPPORTUNITIES
CUSTOMER PROFILE OF ALPRO PHARMACIE 4 3.0 POLITICAL FACTORS 3.2 ECONOMICS FACTOR 3.3
MACRO ENVIRONMENT 5 3.1 Political Factor 5-6 3.2 SOCIO-CULTURAL FACTORS 3.4 TECHNOLOGICAL
Economic Factor 6-7 3.3 Sosio-cultural Factor 7-9 3.4 FACTORS 3.5 LEGAL FACTORS 3.6 ENVIRONMENTAL
Technological Factor 10-11 3.5 Environmental Factor 11- FACTORS 3.7 PESTEL ANALYSIS DIAGRAM REFERENCES
12 3.6 Legal Factors 13 4.1 PESTEL Diagram 13 References APPENDICES 1.0
14 Appendices 15-16

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The first Alpro Pharmacy opened on February 1, 2002, The first Alpro Pharmacy was on 1 st Feb 2002 Ph.Low
when Ph.Low Swee Siong and his partner Ph.Hiew Fei Swee Siong and his partner Ph.Hiew Fei Tsong decided to
Tsong decided to enter the pharmacy company after venture in pharmacy business after completing their
finishing their required pharmacy duty in a nearby compulsory pharmacy service in a local hospital. In a
hospital. During a succession of positions with Kuala series of jobs with Kuala Lumpur’s leading pharmacies,
Lumpur's biggest pharmacies, Low became increasingly Low increasingly knowledgeable and greatly dissatisfied
informed and disillusioned with what he considered as with what he saw as old-fashioned, product price
outdated, product-price-oriented, and complacent oriented and complacent methods of running a
methods of running a pharmacy. The question "Where pharmacy store. A being asked “Where was the desire to
was the desire to provide superb customer service?" was provide superb customer service?” had driven him to
raised. had inspired him to build his visionary community open his vision community pharmacy – Alpro Pharmacy.
pharmacy, Alpro Pharmacy.

https://www.alpropharmacy.com/about-us/

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Negeri Sembilan, Selangor, Penang, Johor, Terrengganu, Negeri Sembilan, Selangor, Penang, Johor, Terengganu,
Kelantan, Melaka,andSarawak. In 2020, Alpro established Kelantan, Melaka, Sarawak. In 2020, solidified its position
its headquarters in Sendayan TechValley, which has three by its headquarters in Sendayan TechValley, which
key wings (Engagement, Supply Chain, and Operations). includes three major wings (Engagement, Supply Chain
With the help of a competent management team and and With the help of a strong management team and
personnel with necessary expertise and experience, Alpro people with noteworthy and experiences, Alpro
Pharmacy was able to open more than 20 locations in Pharmacy was able to open more than 20 locations in
one year and achieve revenue growth of more than one year and achieve revenue growth of more than 300
300%.

ASM401 GROUP PROJECT REPORT_BA2322C.pdf (D141817145)

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to For a healthy and vibrant world and mission is to to for a healthy and vibrant world. We promise to provide
provide opportunities, health, and guidance to anyone opportunities, health, and guidance to anyone striving for
striving for a better life. We promise to provide a better life. We promise to provide professional services
professional services and to become a disease prevention and to become a disease prevention and health
and health improvement center. Our improvement center. Our

DGM611_SHAFI AFIZA_BA2525D_Full report check plagiarism.pdf (D183681780)

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Alpro Group Head Office & Distribution Centre Unit V1-A, Alpro Group Head Office & Distribution CentreUnit V1-A,
Lot 45880, Jalan Techvalley 3/2, Sendayan Techvalley, Lot 45880, Jalan Techvalley 3/2, Sendayan Techvalley,
71950 Bandar Sri Sendayan, Negeri Sembilan. EMAIL 71950 Bandar Sri Sendayan, Negeri Sembilan.
([email protected]) customercare@alpropharmacy.

http://www.alpropharmacy.com/our-team/

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Interest Rate/ consumer Trend/ Unemployment Trends Interest Rate Consumer Trends Unemployment Trends
social Demographic/Family size and structure Demographics Family size and structure Technological
Technology Technological infrastructure/ internet infrastructure Internet penetration
penetration

AI_ALEXIS_UMPAU_EDWARD_2023368267.pdf (D178368436)

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Tonin, F. S., Aznar-Lou, I., Pontinha, V. M., Pontarolo, R., &

Fernandez-Llimos, F. (2021). Principles of
pharmacoeconomic analysis: the case of pharmacist-led
interventions.

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https://www.linkedin.com/posts/alpro- https://www.linkedin.com/posts/alpro-
pharmacy_alpropharmacy-healthcareprofessionals- pharmacy_alpropharmacy-healthcareprofessionals-
activity-7100298909851291649-H7YY? activity-7100298909851291649-H7YY

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pharmacy_alpropharmacy-healthcareprofessionals- pharmacy_alpropharmacy-healthcareprofessionals-
activity-7100298909851291649-H7YY? activity-7100298909851291649-H7YY

https://www.linkedin.com/posts/alpro-pharmacy_alpropharmacy-healthcareprofessionals-activity-7100 ...