PROJECT REPORT

ON

“ THE DIGITAL INNOVATION ERA’’

AT
DIGITAL MARVELED PRIVATE LIMITED , NOIDA

FOR
THE PARTIAL FULFILLMENT OF TWO YEARS FULLTIME
POST GRADUATE DIPLOMA IN MANAGEMENT

BY
AKSHAY THOOL
(Roll No.23008)
BATCH 2023-25

DR. D. Y. PATIL B-SCHOOL

SR. NO. 87-88, BENGALURU-MUMBAI EXPRESS BYPASS,
TATHAWADE, PUNE, MAHARASHTRA 411033
 STUDENT DECLARATION

I, (AKSHAY THOOL), hereby declare that the presented Summer Internship project
report titled is “ THE DIGITAL INNOVATION ERA’’ uniquely prepared by me
after the completion of (50 days) work at DIGITAL MARVELED PRIVATE
LIMITED COMPANY,NOIDA.

I also confirm that the report is only prepared for my academic requirements and not
for any other purpose. It might not be used with the interest of the opposite party of the
corporation.

_____________
AKSHAY THOOL
Roll no.: 23008
PGDM Batch 2022-2024
Dr. D. Y. Patil B-School, Pune

COMPANY CERTIFICATE
Company Certificate to be procured by the company in consultation with the placement
department and to attached in this page. (Hence this page to be left blank initially) Please
contact placement department for the same.

B-SCHOOL CERTIFICATE
This page to be left blank initially. Certificate will be awarded from Dr. D. Y. Patil B-School’s
Training & Placement department to the candidate after successful submission of the soft copy
of their project report.
 ACKNOWLEDGEMENT

I would like to express my deepest gratitude to all those who have supported me
throughout my summer internship project during my summer internship project. This
internship has been a significant learning experience, and I am immensely grateful for
the guidance and encouragement I have received.

First and foremost, I would like to thank DIGITAL MARVELED PRIVATE

LIMITED COMPANY for providing me with the opportunity to undertake this
internship. I am thankful for the trust and confidence they placed in me, allowing me to
contribute to the organization's objectives. I am indebted to my internship supervisor,
MR AMAN KUMAR , for their valuable guidance and mentorship. Their expertise
and willingness to share knowledge have been instrumental in shaping my
understanding of the industry and improving my skills. Their constant support and
constructive feedback have contributed significantly to the success of my project. I
would like to express my gratitude to my faculty mentor, MRS SUMAN DEOKOTA,
for their continuous support and guidance. Their wisdom and expertise have been
crucial in shaping the direction of my project. I am also grateful to the faculty members
and staff of Dr. D. Y. Patil B-School for their encouragement and support during my
summer internship program.

Lastly, I would like to thank my family and friends for their unwavering support and
understanding. Their encouragement has been a constant source of motivation
throughout this internship. In conclusion, this summer internship project has provided
me with practical insights into the world of business management. I am thankful to
everyone who has played a part in making this internship a valuable and enriching
experience. The knowledge and skills acquired during this internship will undoubtedly
shape my professional journey, and I am eager to apply them in my future endeavors.

Sincerely,
AKSHAY THOOL
23008
PGDM [Batch 2023-25]
 LIST OF TABLES

(The list should use the same captions as they appear above the tables in the text. One
and a half spacing should be adopted for typing the matter under this head.)

Table. No Particulars Page No.

Rainfall (in mm.) at Maharashtra per ten-day periods
Table 1 4
and crop yields per capita. 1999-23
Migration of males (15-44 years) for seasonal
Table 2 7
employment
Table 3 Participation in seasonal employment. by location 9
Table 4 Comparison sales according to selected social criteria 38
. ……… ...
. ……… …
. ……… …
 LIST OF FIGURES

(The list should use the same captions as they appear below the figures in the text. One
and a half spacing should be adopted for typing the matter under this head)

Fig. No Particulars Page No.

Fig 1 Line graph showing sales 2019-20 8
Fig 2 Pie Chart of Customer Demographics 12
Fig 3 Pie chart showing seasonal employment. by location 14
Fig 4 ……… ...
. ……… ...
. ……… …
. ……… …
 LIST OF ABBREVIATIONS

The list of abbreviations used while writing the project report should be mentioned
here. If you aren’t using many abbreviations, there isn’t a need to include a whole list.
Underneath, we will guide you on how to define abbreviations within the text.

S. No Abbreviations Full form

1 Assoc. Association
2 Corp. Corporation
3 Ltd. Limited
4 BKPR Bookkeeper
6 Dr. Doctor
. ……… ...
. ……… …
. ……… …
 TABLE OF CONTENTS

Sr. No. Chapter Page No

1 Introduction to Study (5-10 pages)

2 Conceptual framework/Review of Literature (5-10 pages)
3.1. Industry Analysis (5-10 pages)
3
3.2. Company Profile (5-10 pages)
Research Methodology (5-10 pages)
4.1. Collection of data
4.2 Primary data
4.3. Secondary data
4.4. Tools for data collection
4 4.5. The method used for collecting the data
4.6. Sampling technique
4.7. Sample size
4.8. Methods of reporting / presenting data
4.9. Statistical analysis of data
4.10. Limitations of the Study
5 Data Analysis and Interpretation (20 - 50 pages)
6 Findings, Conclusion and Recommendations (5-10 pages)
7 Bibliography/References
8 Annexures/Appendix

PAGE NUMBERING
 Page numbering should be visible from the Chapter 1.
 Separator sheets between Chapters should not have Page Numbers
 Each Chapter should begin with the Chapter Number on top of the page.
 Annexure should have Roman figures (i, ii, iii….) and not the page numbers.

NOTE:
1. The report should be written in the third person singular; not in the first person.
2. The title of the project-report should not be the same as the objectives.
 EXECUTIVE SUMMARY
Digital Marveled is an online platform where we can avail and read online books,
articles, newspaper, thesis etc. It is an online hub for book lovers and avid readers.
Success of marketing campaign cannot be solely achieved by one mode only. Rather
for success of any marketing campaign it should fully harness the capabilities of
various marketing techniques available within both the traditional and modern
marketing. Our work included generating leads, customer interaction and lead
conversion of the online platform. Analysing the market research and other marketing
The project was focused on the Sales and Marketing Project of Digital Marvelled Pvt.
Ltd. concept on basis on the research.

During the internship we were given 3 projects that are as follows: -

1.SALES
During the sales project we were given a target of 5,000 which has to be completed in 2
months of internship and with this we had to make a day-to-day report and by
compiling those reports we had to submit a weekly report to the HR.
● Lead Generation- So there were no leads provided to us by the company we had
generate leads by our own. Which was done by us with the help of survey and data
collection that who are interested in reading E- Newspaper and we found out that
people we were preparing for competitive exams were most interested in reading
newspapers than came adults those who were at the age of our parents and including
our parents too.
● Customer Interaction- Than we interacted with those customers who might convert
from leads to our loyal customers. Some of them refused to take the subscription and
some of them were interested and took the subscription which led us to sales
conversion
● Sale Conversion- After the interaction with several customers I was able to covert 7
sales which amounted at 5054 Rs in total.
❖ SWOT Analysis Project Before the start of digital marketing project, we have been
provided with a SWOT analysis project. In which we had to do a SWOT analysis on
any 5 companies and the companies on which I did my SWOT analysis was Nestle, 7
eleven, Dominos, Cadbury, Burger King.
2.DIGITAL MARKETING
Basic Concept of Digital Marketing:
Digital marketing refers to the use of digital channels, platforms, and technologies to
promote products, services, or brands to a target audience. It encompasses a wide range
of online activities, including website marketing, email marketing, social media
marketing, search engine optimization (SEO), and more.
SEO (Search Engine Optimization):
SEO is the process of optimizing a website or online content to improve its visibility
and ranking in search engine results. The goal is to increase organic (non-paid) traffic
by using various strategies, such as keyword optimization, content quality
improvement, and backlink building.
SMO (Social Media Optimization):
SMO involves optimizing social media profiles and content to increase their visibility
and engagement. It aims to build and maintain a strong presence on social media
platforms, attract a larger following, and encourage user interaction. We had to post
about digital marveled in our social media platforms in order to promote the product
and reach out more and more customers.
Content Writing:
Content writing is the creation of written content for digital marketing purposes. This
content can include blog posts, articles, web page content, social media posts, and
more. High-quality content is essential for engaging and informing the target audience.
In this the organisation provided us with a task of making 2 posters on the company
Digital Marveled which later on we posted it in our social media for the promotion
purpose.
ORM (Online Reputation Management):
ORM is the practice of monitoring and managing an individual's, business's, or brand's
online reputation. It involves addressing and mitigating negative online content,
reviews, or comments while promoting positive online assets and interactions.
Digital Marketing Online Tools:
Various tools and platforms are used in digital marketing to streamline and enhance
various processes.
Some digital marketing tools are:
Google Analytics: Provides website traffic and user behaviour data.
Google AdWords: Used for pay-per-click advertising campaigns.
Mail Chimp: A popular email marketing platform.
Hootsuite: Helps manage and schedule social media posts.
SEMrush: An SEO and keyword research tool.
HubSpot: Offers inbound marketing and sales software.
WordPress: A content management system (CMS) for website creation.
These were the things that we learned in our 2nd project that was based on digital
marketing. As digital marveled is also an online platform because of which we got to
know that how the organisation uses these tools in for the betterment of the customer
experience, for promoting the product, lead generation, profit making etc.

3. RESEARCH AND DATA ANALYTICS

● Data Mining- Data mining is a process of discovering patterns, trends, insights, and
useful information within large datasets. It is a multidisciplinary field that combines
techniques from statistics, machine learning, database management, and data
visualization to uncover hidden knowledge from data. The primary goal of data mining
is to transform raw data into valuable and actionable information.

● Case Study-A case study is a research method often used in various fields, including
psychology, business, medicine, and social sciences, to provide an in-depth, detailed
examination of a particular subject, event, organization, or phenomenon. Case studies
typically involve an in-depth analysis of a single case or a small number of cases,
allowing researchers to gain a comprehensive understanding of the topic of interest .
 CHAPTER 1
INTRODUCTION TO STUDY

Digital Marveled
Digital Marveled is an online reading & publishing hub. Read E paper, magazines,
books, comics, etc. online & offline. It provides the best content for reading on web,
Mobile, and Tablet Devices. It includes popular News Papers, Magazines, Comics,
Books & Journals, all within the same platform. Read content from some of the premier
newspapers of India, most read magazines, and popular comics.

The languages covered include English, Hindi, Marathi, Malayalam, Tamil, Telugu,
Punjabi, Gujarati, and Kannada. Magazines include some of national and international
best-known Magazine brands, publishing in categories ranging from News, Bollywood,
Entertainment, Health, Art and Architecture, Automotive, and many more.

Several of these magazines, books & comics are out of print and hence can be read
only via the Digital Marveled. Our eBook collection covers many interesting Books,
which are from well-known publishers and are best sellers in their own right. This
includes books on various subjects taught in School, Kids Books, Books on Health and
Wellness, Astrology, Novels, Personal and Professional Growth, Management to name
a few.

Digital Marveled provides a platform where subscribers can showcase their creativity.
Subscribers can upload their work (Poem, Story, Blog, Research Paper, Painting) and
advertise through the platform.

Benefits of Subscribing in Digital Marvelled

There are in numerous benefits of becoming a member of DM. Firstly, the website is
available for users 24x7 and accessible from anywhere, which means you don t have to
worry about any place or time restrictions. DM also offers you your very own
personalized newsfeed and content recommendations based on your own interests.

Digital Marveled is environment-friendly and much less expensive than print. It offers
users a wide range of selection to choose from, along with premium content including
opinions and in-depth analyses from journalists and authors around the world.
Subscription packs
₹1049 (3 Months)
• Read Magazines, newspapers, and books
• Access Premium Stories.
• Share subscriptions with your family members.
• Write stories, blogs, and poems
₹1499 (6 Months)
• Read Magazines, newspapers, and books
• Access Premium Stories.
• Share subscriptions with your family members.
• Write stories, blogs, and poems
₹2049 (1 Year)
• Read Magazines, newspapers, and books
• Access Premium Stories.

• Share subscriptions with your family members.

• Write stories, blogs, and poems

₹3199 (2 Year)
• Read Magazines, newspapers, and books

• Access Premium Stories.

• Share subscriptions with your family members.

• Write stories, blogs, and poems

₹4299 (3 Year)
• Read Magazines, newspapers, and books

• Access Premium Stories.

• Share subscriptions with your family members.

• Write stories, blogs, and poems

₹5499 (5 Year)
• Read Magazines, newspapers, and books

• Access Premium Stories.

• Share subscriptions with your family members

 CHAPTER 2
CONCEPTUAL FRAMEWORK / REVIEW OF LITERATURE

 If the study has followed or framed or is based on any framework that should be
mentioned here.
 Some data related to the secondary objectives and even related to your project
work may already been researched and published. This information comes in
the literature survey. It is expected that students present the essence of the
article and refer to the source (book, article, website, etc) in the references.
 Students are expected to survey the available literature of the related topic from
authenticated sources.
 CHAPTER 3
INDUSTRY ANALYSIS/COMPANY PROFILE

3.1 Industry Analysis

A brief description of the industry sector in terms of
 Industry overview and current updates (SWOT and ETOP Analysis for
Industry)
 Capacity analysis – total capacity of the industry and break up capacity
amongst key players and Current Capacity Utilization rates.
 Detailed profile of one distinguished top management personnel in the
industry
 Major players in Industry (brief about top 5)
 Contribution to GDP / India’s industrial output
 Growth trends and factors contributing
 Present scenario / important players in the sector with their market share

3.2 Company Profile

 Information regarding the company in terms of
 Products of the company
 Product categories represented.
 Collaborations, International certifications, if any.
 Summary statistics about the company such as turnover, no. of employees etc.
 The information should be relevant to the project chosen and descriptive data
related to it (e.g. product brochures, etc) should be attached in the Annexure,
reference to which should be given by parenthetical statements.
 CHAPTER 4
RESEARCH METHODOLOGY

 Data Collection: In this section methods of data collection to be mentioned.

Data is a collection of facts, figures, objects, symbols, and events gathered from
different sources.

(You may collect data using either qualitative and / or quantitative methods,
depending on the objectives and scope of the study. Questionnaire is the most
widely used tool for collection of quantitative primary data.)

 Primary data: If you have collected data for your project report using primary
sources. The data gathered by primary data collection methods should be
specific to the research’s motive. The primary data collection methods used
should be mentioned whether it is through quantitative or through qualitative
methods. Tools used for data collection such a survey, polls, interviews,
company data from trusted sources.

(If primary data not used for the report this section can be skipped)

 Secondary data: If the project report is prepared using secondary data, sources
of such data need to be mentioned. For example – government reports, financial
statements, press releases, websites. The names of such sources should be
mentioned.

(If secondary data not used for the report this section can be skipped)

 Tools for data collection: Tools used for data collection such as rating scale,
attitude scales, tests, checklists should be mentioned here.

 Methods used for collecting the data: Methods used for data collection such
as Focus groups, Oral histories, questionnaires – online or paper, observation,
 company data and reports, website articles, existing data from research journals,
polls from trusted sources should be mentioned here.

 Sampling techniques: The process used for sampling such as identifying the
target population (population of interest), defining the sample frame, listing of
target sample (people studied) should be mentioned. The methods used for
finding the sample such as Probability or non – probability and their sub
categorizations should be mentioned here.

 Sample size: the number of observations used for determining the estimations
of a given population is known as sample size. Students should mention the
steps followed to finalize the sample size and also mention the sample size.

 Statistical analysis of data: The main function of this part is to present data in
an organized form, discuss its significance, analyze it and make inferences.
o Students are required to maintain hard copies of the filled questionnaires
(raw data) and a soft copy of the data in the form of an excel datasheet.
o “A picture is always better than a thousand words” - though the saying is
true it is essential to remember the following points:
 Include graphs, charts, or other graphical presentations wherever
necessary but do not overdo it, because too many graphs will
reduce the clarity of your analysis.
 Make sure that all figures included in the report are labelled
(number and title).
 Graphs, and charts should be explained properly with proper
reference to the corresponding data.
 When a table, graph or diagram is used in the project report, make
sure that the body text of the report provides appropriate
references.
 Tables need to be appropriately designed i.e. it is easy to create a
complex table with several columns and rows but difficult to read
the data and observe the trends. If possible, split the table into a
 number of sub-tables and provide a summary table giving a
general idea of it.
 If the figures mentioned are more than five or six digits, it is better
to present them in thousands, lakhs, or crores. In case of
percentages, round off the digit to two decimal places.

 Limitations of the study:

Limitations of the project in terms of the constraints faced during various stages of
the study e.g. data collection, analysis, etc. should be mentioned, such as limitations
based on:
o Data collection
 Sample size
 No response errors
 High % of Don’t Know / Can’t Say
 Inability to follow sampling procedures
o Analysis
 Data entry
 Coding
 Data cleaning
 Software related issues
o Others
 Lack of sufficient time
 Budgetary limitations
 CHAPTER 6
FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

FINDINGS OF THE STUDY

Findings must be in the form of factual data. Findings are compilation of important
inferences related to objectives of the project. In findings the inferences of sample data
analysis are extrapolated to universe. Inferences related to each other are clubbed
together to draft a single finding.

CONCLUSIONS
Conclusion should be made by conceptual representations through logical inferences
drawn and judgements formed on the basis of analysis of data presented in the report.
All conclusions must be supported by data presented in the report to this stage. If here
are a large number of conclusions, they may be itemized in the descending order of
their importance. Conclusions are a very important part of the project work done by a
student. Examiners pay a great deal of attention to the process of drawing conclusions.
They are concerned with the basis on which specific conclusions are drawn. Hence,
conclusions should be clearly linked with the research done as part of the project work.

RECOMMENDATIONS
Recommendations should be clearly mentioned, technically feasible and economically
viable action plan provided by researcher to the organization for solving problem under
consideration (fulfilment of objectives).
 BIBLIOGRAPHY/REFERENCES

 References should be included at the end of the project.

 All the references should be referred to in the text and arranged alphabetically.

 References should be in American Psychological Association (APA) style and

carefully checked for completeness, accuracy, and consistency. For your
information, you can visit https://www.mendeley.com/guides/apa-citation-
guide.
 ANNEXURES/APPENDIX

Attach
 Questionnaire
 Charts & Graphs
 Other relevant documents,
 Product catalogues, etc.

Following are the guidelines for preparing and implementing a Questionnaire:

The questionnaire must be in line with your objectives.

Data collection and analysis of the data collected through this Questionnaire
will be the cornerstone on which your findings, suggestions / recommendations
will be based. Hence, a proper Questionnaire is extremely important for a
successful project.

Number of questions in a questionnaire cannot be exactly determined as it will

entirely depend upon the objective of your project.

Respondents do not have the inclination to answer lengthy questionnaires.

Hence decisions to include questions should be based on “need to know” rather
than “good to know”.

Your questionnaire should be a blend of open ended as well as close ended

questions. Close ended questions can be analyzed using computer programs,
while analysis of open-ended questions is manual and hence laborious.

Introduction / Purpose of the study - Before you start with questions, explain
that this is an academic study and that the data collected will help you
understand the various views held by different groups of consumers of the
product under study.
Start the questionnaire with warm up questions, which are related to the topic
but are not the core questions e.g. if you are doing a survey for employee
satisfaction about the welfare facilities in the organization, warm up question
could be “How many years have you been working in this organization?”

Proceed on to ask the core questions, which serve your objectives. Maintain a
natural flow – one question leading to the next, rather than jumping from topic
to topic in a haphazard manner.

The closing questions. Typically questions like “Any comments or suggestions

about _____ (your area of study)”

Demographics – profile questions relating to Name, age, education, occupation,

income levels, etc. should come at the end of the questionnaire. Explain to the
respondent that this data only helps in categorization of the respondent into
various groups being studied for the project. Contact details are needed only in
case any clarifications are needed later.

Any other (if applicable)