Admin, 03 - ARAUJO-en
Admin, 03 - ARAUJO-en
Introduction
The expression "post-truth" is definitely included in everyday vocabulary: in the media, in
schools, in work environments, even in family conversations. It has also become increasingly
present in the scientific production of various areas, in journal articles and congresses. It had been
used for some years, but became popular in 2016 when it was chosen as "word of the year" by the
Oxford Dictionary and became directly related to two extremely important facts for world politics –
the election of Donald Trump to the presidency of the United States and the victory of the plan for
the UK's exit from the European Union, known by the acronym Brexit (abbreviation for Britain exit).
For some, the use of this expression to designate the current moment is something
inappropriate, only a fad, because it would only be a new name for an old phenomenon, and its use
would be disregarding everything that has already been produced and thought about it. However,
for those effectively dedicated to the study of the phenomenon, it is, rather, a new process marked
by certain specific characteristics and which would therefore require own categories of analysis.
Other times, the expression is taken as synonymous with fake news. But they don't equal
each other. As Aparici and García Martín (2019, p. 09) point out, "the differentiation between the
concepts of post-truth and fake news is fundamental, fake news dimensions that must be taken
separately".
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Undoing these confusions is essential, which leads us to the search for a precise definition
of what comes to be "post-truth". According to Santaella (2019), the term "post-truth" had already
been used by Steve Tesich in 1992 in his analysis of the Gulf War, and was present in the title of a
book for the first time in Ralph Keyes' work published in 2004. But it was in 2016 that the expression
was intensively used, to the point of being considered as the word of the year by the Oxford
Dictionary, designating the "circumstances in which objective facts are less influential in the
formation of public opinion than appeals to emotion and personal belief" (SANTAELLA, 2019, p. 7).
This definition involves, however, a number of aspects and levels of problems, and several
researchers, from various areas and countries, have been dedicated to studying and correlating
these various aspects and levels. The aim of this article is to present a systematization of the works
of these authors, organizing knowledge in three axes: the causes of the phenomenon, its
characteristics and some of its consequences or implications. The work is part of a postdoctoral
research carried out at the Universidad de Salamanca in Spain, and, for this reason, favors the use
of Spanish or translated authors in Spain. For the selection of books and authors used in the
discussion were considered the actuality of the discussion, the fact that they are works dedicated
entirely to the question of post-truth or some other phenomenon directly linked to post-truth, as well
as the conceptual quality of the discussion undertaken and its originality (they were considered
authors who treated for the first time an aspect or phenomenon).
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cancer. Tobacco industry business groups then created the Tobacco Industry Research Committee
to fund "scientists" who demonstrated otherwise that there was no conclusive evidence of the harm
caused by smoking. The main objective was not to invalidate the conclusions of the scientists of that
time, but to sow doubt with the public, to generate confusion. In a classic study on the subject,
Oreskes and Conway explain that, for this committee, doubt was their product. The authors point
out that, from then on, the strategy was used by various business and political actors in relation to
other topics such as nuclear winter, acid rain, the hole in the Ozone layer and global warming.
The second factor is the so-called cognitive bias, or confirmation bias, or cognitive
dissonance, of the human being. It is a tendency of the human being to form his beliefs and
worldviews without relying on reason and evidence, that is, on facts, in an effort to avoid psychic
discontent. McIntyre points to three classic studies in social psychology conducted in the United
States in the 1950s and 1960s that demonstrated this issue. The first is Festinger's theory of
cognitive dissonance, according to which we seek harmony between our beliefs and actions. The
second is Asch's theory of social conformity, which postulates that we tend to give in to social
pressure because of our desire to be in harmony with others. The third is the study of confirmation
bias conducted by Watson, who identified our tendency to give more weight to the information that
confirms our pre-existing beliefs. The author also presents recent studies on the issue, expressed
in two concepts: counterproductive effect (phenomenon in which the presentation of a true
information to a person, which conflicts with their beliefs in false facts, causes the person to believe
in these facts even more forcefully) and the Dunning-Kruger effect (a phenomenon in which our lack
of ability to do something causes us to overestimate our real abilities). Such elements of cognitive
bias make people prone to form their beliefs without taking into account reason and evidence.
The third factor is the drop in importance of traditional media. This phenomenon occurred,
first, with the drop of attention and monitoring by people to the mass media, to the detriment of the
monitoring of news and information through social networks, in a phenomenon known as
deintermediation. The profusion of opinion-based content, often from people without any knowledge
of the subject, is also related to this process. Secondly, with the emergence and expansion of the
party media, especially the far right, less concerned with the facts and more focused on ideological
engagement of audiences through the emotional. And thirdly, with the obsession, on the part of
some media outlets, with an "ideal of objectivity" that led her to promote false equivalence: "to
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suggest that two points of view have equal value, when it is obvious that one of them is closer to the
truth than the other. Strategy used to avoid accusations of partisan bias" (McINTYRE, 2019, p. 179).
The fourth factor is the pinnacle of social networks. Social networks have become the
privileged environment from which people receive news and information from the world. And they
are constructed from algorithms that select what people probably want or what agrees with their
point of view, in a phenomenon known as the "bubble effect." Another issue is the existence of social
networks in which messages are fired en masse directly to people's devices, without being able to
monitor or oppose them, in an "underground" logic of dissemination of information.
Finally, the fifth factor is the relativization of truth promoted by postmodernism. The
postmodernist movement developed throughout the 20th century as an artistic, cultural and also
philosophical movement. Among its characteristics is the questioning of the idea of the existence of
an absolute, unique truth, that is, there would not be an absolutely correct answer about what each
element of reality means. The denunciation that any statement of truth would be an authoritarian
act, because always ideological, ended up being a criticism hijacked by political movements to say
that everything would be ideological and therefore there would be no "truth", only "alternative facts".
Kakutani (2019) also performed an analysis of the factors that led to the post-truth
phenomenon. Some of the factors pointed out by her coincide with those listed by McIntyre. But it
adds others such as the fall or devaluation of reason (a certain disdain for reason, the appreciation
of the "wisdom of the mob", that is, of ordinary people, to the detriment of specialists); cultural wars
(from counterculture, the new left and the postmodern movement, with a populist appropriation by
the extreme right consecrating the idea of subjectivity, ending the idea of consensus) ; the culture
of narcissism ("moi culture", idea that all truths would be partial); the very disappearance of the truth
(promoted by compulsive lies spoken by populist leaders and considered to be truer than true
arguments); attention deficit (people who do not read the texts but only the news, do not pay
attention to authorship, giving strength to apocryphal information – which favors the performance of
trolls); the so-called "hoses of falsehood" (mass hate propaganda campaigns mobilizing large
groups to act irrationally).
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subjects and important information, especially in politics, and end up exposing themselves "almost
exclusively to unilateral views within the broader political spectrum" (SANTAELLA, 2019, p. 15). The
second is the spread of fake news. Although this is not new in the history of humanity, the new fact
is the absence of regulations such as those that affect journalistic institutions, in a logic in which all
information would have the same weight or value, regardless of its quality, its checking and the
institutional commitment behind its production.
The post-truth relates to the gigantic dissemination of false information, which is acting to
shape people's decision-making in different spheres (in politics, in the economy, in health education,
in religion), in speed and quantity never seen before. But it doesn't end, then, its meaning. The new
phenomenon is the fact that today, people in general (except, of course, a portion of the world
population without the economic conditions for this) have easy and instant access to technologies
and possibilities to verify the veracity of information, through smartphones, notebooks, desktops
or other devices. Unlike other periods in history, when it would be difficult or impossible to check
whether information, for example, about the way of life of a distant country was true or false, currently
from home and in a few seconds, one can check. But people don't do that. They accept as real,
pass on, share and appropriate information without worrying about verifying. It is this disdain, this
disinterest in truth, in a reality with so much access to information, that is the new fact that the
expression "post-truth" seeks to encompass.
Post-truth designates, therefore, a condition, a context, in which attitudes of disinterest and
even contempt for truth are naturalized, disseminated, become everyday, normal, and even
stimulated. It is this characteristic that would allow one to speak of a "post-truth culture". Initially,
therefore, it is necessary to understand what it means to understand post-truth as a "culture". Of
course, there is a dimension of the phenomenon that is technological. Digital technologies have
decisively changed people's relationship with information. Among these changes is pervasive
information, that is, information as a process present in all our activities, whether professional,
business, cultural, educational, sports, medical, loving, etc., in an unprecedented way or on a scale,
related to devices or devices as different as computers, cell phones, houses, cars or objects, even
related to the emergence of the so-called internet of things. Linked to this is the phenomenon known
as big data,which relates not only to the production, on an increasingly gigantic scale, of information,
and the impact of this information on our lives, but also to the very way information is produced. This
phenomenon is related to the fact that, increasingly, there are data sets generated unintentionally,
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unscheduled, by people. There is also the very logic of operation of search engines and social
networks, using certain criteria and causing certain effects (which will be analyzed below). All these
are important dimensions related to the problem, that is, they end up acting for the creation of an
"environment conducive to the proliferation of fake news, confusion, lack of confidence"
(SANTAELLA, 2019, p. 33).
There are these factors, but they are allied to the disinterest in the truth, disinterest that exists,
is accepted, is naturalized, stimulated, is reproduced. There is a process of acceptance and
replication of concepts that normalize disdain for truth. And it's this dimension that means that, to a
large extent, the issue of post-truth is a human problem, it is a problem related to mentalities,
attitudes, an ethos, a culture: the post-truth "is an idea, an imaginary, a set of social representations
or meanings already incorporated by audiences and from which it is possible the existence of fake
news that refers to this idea affirming or expanding" (MUROLO, 2019, p. 68). This view shifts the
issue of the individual level – it is not only individual decisions, idiosyncratic choices, but there is
also a set of practices, habits, situations and speeches that promotes, directly or indirectly, a certain
relationship of people with information and truth.
Wilber (2018) is a researcher who analyzes the phenomenon in a book with the suggestive
title of "Trump and the post-truth". It starts from the election of Donald Trump for president of the
United States and Britain's departure from the European Union, two phenomena directly associated
with the triumph of false information massively produced, disseminated and consumed, and which
guided people's decisions at a given time of voting, and associates them with others, such as
diminishing the appreciation of democracy, the rise of hatred , racism, xenophobia, bad taste, among
others. And with this it frames the post-truth within a broad process of changing cultural values in
the world – and especially in Western societies.
Wilber makes a comprehensive reading of values and ideas in a position of leadership or
acceptance in the world (what he calls "vanguards"). He identifies that, in the first half of the twentieth
century, the world was led, in the various political, cultural and intellectual movements, by values
associated with the rational, the operational, the conscious, the ideas of merit, profit, progress – that
is, directly related to the ideal of modernity. In his analysis, he considers that, after the 1960s, ideas
associated with postmodern values such as the defense of plurality, relativism, self-realization,
inclusion, multiculturalism, civil rights, sustainability, the defense of minorities, among others, would
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be in force. And, following the analysis, Wilber points out that in the second decade of the 21st
century, a crisis of this project, a failure of the progressive vanguards, was taking place.
Wilber points out several factors that would have caused this failure. Among them, the
relativization of the idea of truth, the idea that there would be local, particular truths, which has lead
to a form of widespread narcissism; the inability to take the perspective of the other, the loss of the
feeling of empathy, hatred against minority views, leading to essentialist views, with tendencies to
racism, patriarchy, misogyny; and a crisis of legitimacy of modern institutions, human rights, reason,
science, democracy.
Along the same lines, but in a more specific focus, Keen (2008) identifies what he calls the
"cult of amateurism", a certain celebration of amateur content that ends up nullifying the distinction
between the professional and the amateur, which leads to the weakening of newspapers,
magazines, music industry, film and journalistic, with the consequent disappearance of professional
and editorial standards and the praise of plagiarism and piracy. Another analysis in the same vein
is that of Frankfurt (2019) which identifies the predominance of what it calls "bullshit": a form of
dialogue that, unlike the hoax and the lie, represents a disrespect to the truth, a contempt, in forms
of presumptuous, abusive and deceitful language, discourses that seek to disguise the ignorance of
those who produce them and deceive those who listen. The growth of "bullshit" in advertising, politics
and several other environments would be promoting skepticism about objective truth, since, unlike
the liar who still has the truth as a reference (even if to deny or hide it), in small talk the truth becomes
irrelevant.
Readings similar to that of Wilber, Keen and Frankfurt are carried out by other researchers
who, however, emphasize less the cultural issue and more the political issue. In these cases,
reading is less about people who act spontaneously for the exarcebation of post-truth and more
about those who act planning, taking advantage of this situation. In these analyses, the intense
circulation of false information and people's disinterest in truth become an aspect, an instrument, of
a larger phenomenon, of a political nature.
Still on the characteristics of post-truth, there are authors who seek to understand how its
functioning is operated. Dissecating the strategies of post-truth, Aparici and García Martín (2019)
present the following manifestations of the phenomenon:
a) clickbait: insertion of sensationalized titles for users to access the content, with the aim of
generating traffic and having benefits with advertising;
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b) sponsored content: issuing advertising to look like informational content;
c) satire: use of fictitious parody content with the intention that people take the information as
correct;
d) partisan content: partial interpretations of reality masked by the appearance of neutrality;
e) conspiracy theories: based on stories that try, in a simple way, to explain complex realities
as a response to fear and uncertainty;
f) pseudoscience: denial of scientifically proven facts through partial and interested
interpretations;
g) misinformation: merges real facts and false content, such as false attribution of authorship
or image;
h) fake news: entirely false and inventedcontent, manufactured and propagated deliberately to
deceive people with political and economic purposes.
The authors also point out the main strategies of post-truth in terms of language: use of
metonymy, manipulation of statements, polarization through stereotype, decontextualization,
saturation of content, modification of the meaning of words, use of phrases made, presentation of
apparent facts, empty and exaggerated arguments, omission of facts, adulation, degrading
aggregates and different opinions according to the circumstances. And they also highlight one last
factor, what they call cyborg politics, that is, the use of robots to automate the circulation and
popularization of certain information and even for its creation: "The automated dissemination of
content on social networks, through bots, especially in the context of major political and electoral
events, is increasingly frequent, and came to be one fifth of the conversations recorded on Twitter
in the 2016 presidential elections in the United States" (APARICI; GARCÍA MARTIN, 2019, p. 127).
Santaella (2019, p. 33) presents three major sets of problems in which post-truth content
manifests itself: deliberately false content, misleading messages that are not necessarily false, and
memes that are neither true nor false, but produce negative or incorrect impressions. It also points
out other conditions for the occurrence of the phenomenon, such as the fact that social networks
cause more bubble effect than search engines, or the importance of popularity, about which studies
show that false information is more likely to be disseminated than the real one. The totalitarian and
impoverishing performance of the experience of the individuals was also verified and characterized
by Noble (2018).
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The consequences of post-truth
The most consistent analyses of the post-truth phenomenon are those that link it to a
particular contemporary political phenomenon, associated with the weakening of democracy and
the rise of demagogue leaders with authoritarian tendencies and who make constant use of fake
news,taking advantage of the climate of devaluation of the truth.
This is the case, for example, of Eatwell and Goodwin's (2019) analysis of what they call the
phenomenon of "nationalpopulism": the rise of demagogic leaders who build their popularity with the
use of lies and appeals to emotions of hatred, fear and resentment among groups that feel they are
no longer represented by political, economic and intellectual elites. The authors identify the four
keywords that explain this phenomenon: the distrust of politicians and democratic institutions, the
fear of the destruction of communities and historical identity, the fear of deprivation with globalization
and the misalignment between traditional parties and the people.
In the work organized by Geiselberger (2017), researchers from several countries call the
current political moment "the great setback", verifying the rise of authoritarian demagogues,
"anarchic deglobalization", identity movements, xenophobia and hate crimes as protagonists of a
scenario in which far-right groups would be taking power in several countries. Other similar readings
are those of Casara (2019) who understands the current era as "post-democratic" and Serrano
Ojeda (2019) who calls it "society of ignorance". There is also the definition of these consequences
as the establishment of a "post-truth regime", an expression advocated by Broncano (2019) to
designate the current moment, borrowing the notion of "regime of truth" in Foucault, that is, the set
of knowledge, devices, actors, norms that generate categorizations, frameworks and conditions for
the thinking and action of the subjects.
The election of Donald Trump as president of the United States is often taken as a
paradigmatic event of this trend, since
Trump's problem was twofold, for his policies and his personality. It was likely that his economic
nationalism would make things worse, rather than improve them for those who supported him, while
his open preference for strong and authoritarian men, to the detriment of democratic allies, promised
to destabilize the international order. With respect to his personality, it was hard to imagine anyone
less appropriate to be president of the United States. He completely lacked the virtues associated
with leadership (integrity, reliability, good judgment, devotion to the public interest, and
unquestionable moral conduct) (FUKUYAMA, 2019, p. 12).
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For Fukuyama, Trump represents a general trend of international politics that he calls a era
of resentment. According to the author, "other contemporary leaders who can be included in this
category are Vladimir Putin in Russia, Recep Tayyip Erdogan in Turkey, Viktor Orbán in Hungary,
Jaroslaw Kaczynsi in Poland and Rodrigo Duterte in the Philippines" (FUKUYAMA, 2019, p. 12, our
translation). Eatwell and Goodwin (2019) add to this list the president-elect of Brazil, in 2018, Jair
Bolsonaro.
During the Trump campaign, there were newspapers that devoted themselves to telling the
number of lies That Trump had said in one day: 'Yesterday was 17, today it was 15.' A study on this
conducted by politifact website even identified the falsehood of about 50% of its claims (!) (WILBER,
2018, p. 44). Similar diagnosis is raised by Kakutani:
Trump, the number forty-five president of the United States, lies so prolificly and at such a speed that
The Washington Post calculated that during his first year in office he may have issued 2,140
statements that contained falsehoods or misconceptions: an average of 5.9 per day. , are no more
than the red light that warns their constant attacks on democratic norms and institutions. It attacks
without ceasing the press, the judicial system and the officials who make the government work"
(KAKUTANI, 2019, p. 14).
The author points out that the fact that a villain like Trump, "narcissistic, liar, ignorant and full
of prejudices, rude, demagogue and tyrannical impulses" had such great popular support "is only
explained by the disgust, the tiredness that exists on the issue of truth" (KAKUTANI, 2019, p. 16).
In fact, the success of authoritarian leaders and the emergence of forms of government based
on mass dissemination of false information is both a cause and a consequence of post-truth, as they
create a "perfect environment for the proliferation of Fake News (NF), motivated by interests aimed
at manipulating attitudes, opinions, and actions. When confusion and lack of confidence in the
sources are installed, the doors are open for disinformation to take over" (SANTAELLA, 2019, p.
33).
Among the dangerous consequences of the validity of the post-truth phenomenon, Kakutani
(2018) resumes the arguments of Hannah Arendt, who argues that the ideal subject for a totalitarian
government is one for whom the distinction between fact and fiction, true and false, ceases to exist.
For her, therefore, the ultimate danger of post-truth is the consolidation of populism and
fundamentalism, which, through the destruction of the very idea of "truth", also destroy democracy
and impose fear and hatred on rational debate.
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Final considerations
Researchers who have been studying post-truth in recent years have dedicated themselves
to the study of different aspects of the phenomenon: the technological conditions that provided it, its
constitution as a "culture", the phenomena associated with it (cult of amateurism, scientific
denialism, bubble effect, cognitive bias), among others. Because it is a very recent phenomenon,
and has been studied in different scientific disciplines, it is difficult to have mappings of its incidence
in scientific production at this time.
However, a concern of the various sciences that have studied post-truth is, in addition to
understanding it properly, pointing out strategies to combat its harmful effects, even though such
discussion is still incipient. McIntyre (2019) points out several actions such as denouncing and
combating false information and attempts to obscure and create confusion about issues, stimulating
critical thinking, and not assuming that only "others" are being driven by their confirmation biases.
Santaella (2019) mentions the action of various verification and education services against fake
news, as well as the promotion of an "intelligent, human and reasonable use" (SANTAELLA, 2019,
p. 24) of digital networks. Ferrari (2018) proposes that people need to know the logic of creating and
functioning bubbles or echo chambers, that they realize that they are informationally deplete, and
that they perform actions to pierce the locks of personalized information and the comfort zone.
In all the explicit or implicit proposals of the different authors who have studied post-truth,
one point is in common: the defense of values such as democracy, inclusion, diversity, sustainability,
reason and the promotion of a culture of peace, values that have been increasingly threatened by
the proliferation of post-truth.
Carlos Alberto Ávila Araújo
Universidade Federal de Minas Gerais
Doutor em Ciência da Informação pela UFMG
ORCID: http://orcid.org/0000-0003-0993-1912l
Email: [email protected]
References:
APARICI, R.; GARCIA-MARON, M. (Coords). Post-truth:a mapping of the media, the networks and politics.
Barcelona: Gedisa, 2019.
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BRONCANO, F. Blind spots: public ignorance and private knowledge. Madrid: Trapo Language, 2019.
FERRARI, P. How to get out of the bubbles. São Paulo: Educ; Culture Warehouse, 2018.
FRANKFURT, H. On bullshit : about talk, deception and lying. Lisbon: Bookout, 2019.
FUKUYAMA, F. Identity: the demand for dignity and resentment policies. Barcelona: Deusto, 2019.
KAKUTANI, M. The Death of Truth:Notes on Falsehood in the Trump Era. Barcelona: Galáxia Gutemberg,
2019.
MUROLO, L. The posttrue is a lie. A conceptual contribution on fake news and journalism. In: APARICI, R.;
GARCIA-MARON, M. (Coords). Post-truth:a mapping of the media, the networks and politics. Barcelona:
Gedisa, 2019, p. 65-80.
NOBLE, S. U. Algorithms of oppression: how search engines reinforce racism. Nova Iorque: New York
University Press, 2018.
SANTAELLA, L. Is post-truth true or false? Barueri: Station of Letters and Colors, 2019.
SERRANO OCEJA, J. F. The society of ignorance: postmodern communication and cultural transformation.
Madrid: Meeting, 2019.
Abstract
The aim of this article is to analyze the phenomenon of post-truth, based on a systematization of
works carried out by different authors from different sciences and countries. This systematization is
structured as follows: first, some factors related to the causes that produced the phenomenon are
presented; the following are some of its characteristics; in the end, some of its consequences or
implications are identified. It is concluded that the phenomenon needs to be understood beyond its
technological dimension or individual actions: it needs to be understood as a culture, a mentality,
associated with other phenomena such as the decline of reason, the valorization of democracy,
multiculturalism and growth of the culture of hate.
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Resumo
Resumen
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