A

PROJECT REPORT
ON

“TOSTUDY SEO STRATEGIES THROUGH BLOG

POSTING FOR COHERENT MARKET INSIGHTS”

SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSITY

IN THE PARTIAL FULLFILMENT OF

TWO YEARS FULL TIME DEGREE OF
MASTER OF BUSINESS ADMINISTRATION (MBA-DM)

SUBMITTED BY

BHANDARE SHRADHA PRATAP

(AY 2022-24)
UNDER THE GUIDANCE OF

Mr. ZEESHAN ANWAR

AT
DR. D.Y. PATIL INSTITUTE OF MANAGEMENT & RESEARCH
COLLEGE, PIMPRI, PUNE 411018
.

LOG SHEET OF WORK PERFORMED DURING INTERNSHIP

1. Name of the Student: BHANDARE SHRADHA PRATAP

2. Name of the College: Dr. D. Y. PATIL INSTITUTE OF MANAGEMENT & RESEARCH COLLEGE PIMPRI.

3. Division and Roll Number: 605 (DM) S.Y.MBA

4. Address: SANT TUKARAM NAGAR, PIMPRI COLONY, PIMPRI-CHINCHWAD.

5. Contact Number: 9172642930

6. Email ID: [email protected]

7. Special Subject: Digital Marketing

8. Internship start date: 22 May

9. Internship end date: 1 Sept

Date Total Details of Work done Signatur Signature

Hours e of of Student
Time
Authori
ty
From To

22 may 11 Am 5 Pm 6hrs Discussion with

teammates

27 may 11 Am 4 Pm 5hrs Content Research

29 may 11 Am 5 Pm 6hrs Keyword Research

31 may 11 Am 5 Pm 6hrs Blog posting

1 Jun 11 Am 5 Pm 6hrs Blog Posting

 3 Jun 10 Am 6 Pm 8hrs Discussing with team

5 Jun 10 Am 6 Pm 8hrs Discussing with team

7 Jun 10 Am 6 Pm 8hrs Complete Task

9 July 10 Am 6 Pm 8hrs Meeting

11 July 10 Am 6 Pm 8hrs Complete work

13 July 10 Am 6 Pm 8hrs Research conducted

15 July 10 Am 6 Pm 8hrs Report Posting

17 July 10 Am 6 Pm 8hrs Responsibilities

19 July 10 Am 6 Pm 8hrs Wok responsibilities

21 Aug 10 Am 6 Pm 8hrs Work done

23 Aug 10 Am 6 Pm 8hrs guiding

25 Aug 10 Am 6Pm 8hrs Guiding

Total Hours

Certified that BHANDARE SHRADHA has satisfactorily completed the internship program assigned to
her.

AMOL KUSMUDES

Name and Signature of Authority

FEEDBACK LETTER

Sr. No. Particulars Details

1. Name of the Supervisor/ Officer Amol Kusmude
2. Department Technical SEO
3. Designation Senior SEO Executive
4. Name of the Student BHANDARE SHRADHA
5. Name of the College Dr. DY.PATIL INSITUTE OF MANAGEMENT & RESEARCH
COLLEGE PIMPRI.
6. Roll Number 605 (DM)
7. Special Subject DIGITAL MARKETING

Part – A – Individual Ranking (Please tick the suitable checkbox)

Parameter for Needs

No. Excellent Very Good Good Satisfactory
feedback improvement
1 Domain Knowledge 
2 Communication 
Skills
3 Punctuality & 
Dedication
4 Ability to work in 
teams
5 Problem solving 
skills
6 Quality of work done 
7 Effectiveness 
8 Efficiency 
9 Ability to take 
Initiative
10 Positive attitude 
11 Appearance 
12 Using full potential 
at work
13 Work habits 
14 Honesty & Integrity 
15 Creativity 
Part B – SWOC analysis of the student (Please mention below the strengths and weaknesses of the
student and the areas for improvement)

1. Strenght: horkholick, positive attutide ability to learn new things, honesty.

2. Weakness.: too detailed oriented.

Part C – Suggestions to make the internship program more productive and effective.

1. schedule regular check ins.

2. offer flexible work options.

Part D – Changes required in the curriculum to improve employability of students.

1. give more opportunity

2. more freedom to do work and give creative idea.

Date of Review:01/09/2023
 Dr. D.Y. Patil Unitech Society’s

DR. D.Y. PATIL INSTITUTE OF MANAGEMENT AND RESEARCH

COLLEGE
Pimpri, Pune 411018
Affiliated to Savitribai Phule Pune University Recognised by Govt of
Maharashtra

CERTIFICATE

This is to certify that

Ms. BHANDARE SHRADHA of S.Y. MBA with Roll No. 605(DM) having
specialization in DIGITAL MARKETING has successfully completed her
project titled To Study SEO Strategies Through Blog Posting For
Coherent Market Insights as per the norms of Savitribai Phule Pune
University under the guidance of Mr. ZEESHAN ANWAR for the
academic year 2023-24.

Project Guide External Examiner Head of Department

 ACKNOWLEDGEMENT

I hereby take this opportunity to express my sincere gratitude to the following eminent
personalities who supported me to complete this project work successfully without any
difficulty.
I express my deep thank you to SAVITRIBAI PHULE PUNE University for giving me chance
to do this project.
I would also like to express my sincere gratitude towards my project guide, Mr. ZEESHAN
ANWAR and entire MBA department staff whose guidance and moral support madethe project
successful.
Finally, I would also like to thank each and every person who directly or indirectly helped me
in the completion of the project especially my Parents and Peers who supported.

Place: DR. DYPIMR. PIMPRI

Date: 11 December 2023

1
 DECLARATION

I, the undersigned, hereby declare that the project report on “TO STUDY SEO STRATEGIES
THROUGH BLOG POSTING FOR COHERENT MARKET INSIGHTS” is being submitted, as a part
of Summer Internship Project of MBA Semester 3, to Dr D Y Patil Institute of Management and
Research.

It is an authentic record of my genuine work done under the guidance of Prof. Zeeshan Anwar who is my
project guide. I assert the statements made and conclusions drawn are an outcome of my project work.
I further declare that,

I. The work contained in the report is original and has been done by me under the general supervision of
the faculty member.
II. I have followed the report guidelines provided by the institute in writing.
III. I certify that this report is my own work, based on my study and/or research. I have acknowledged all
material and sources used in its preparation, whether they are books, articles, reports, lecture notes, and
any other kind of document, electronic or personal communication.

2
 INDEX

Sr. Chap. Topics Page

No No No

1. 1 EXCLUSIVE SUMMARY / INTRODUCTION

1.1 Definition
1.2 Rationale of the study
1.3 Developing a Digital market strategy
1.4 Need and scope of SEO strategies
1.5 Strategic Mode in brief

2. 2 ORGANIZATIONAL AND INDUSTRY PROFILE

2.1 Mission of company
2.2 Values
2.3 Vision 2023

3. 3 REASEARCH PROBLEM

4. 4 REVIEW OF LITERATURE

5. 5 OBJECTIVES

3
6. 6 RESEARCH METHODOLOGY
6.1 Type of research
6.2 Sampling
6.3 Data collection techniques/tools
6.4 Analysis techniques
6.5 Limitations

7. 7 DATA ANALYSIS AND INTERPRETATION

8. 8 OBSERVATIONS AND FINDINGS

9. 9 CONCLUSION

10. 10 RECOMMENDATION

4
 CHAPTER 1

INTRODUCTION

1.1 Rationale of the study

1.2 Developing a Digital market strategy
1.3 Need and scope of SEO strategies
1.4 Strategic Mode in brief

5
 EXCLUSIVE SUMMARY

My internship at ‘COHERENT MARKET INSIGHTS’ was a great exposure to the industry. After going
through my summer training, I had a first-hand experience of how an industry as well as Digital
Marketing department functions works. This project is about the “TO STUDY SEO STRATEGIES
THROUGH BLOG POSTING FOR COHERENT MARKET INSIGHTS”

There are new techniques and methodologies of Digital Marketing Management adopted by many
companies which train the workers and managers to make them able to cope with these changes. The
title of the project is “TO STUDY SEO STRATEGIES THROUGH BLOG POSTING FOR
COHERENT MARKET INSIGHTS” for a period of Three months from 22 May to 1 Sept 2023.

I have chosen this company because it is a fast-growing in training services in respective sector. It has
less number of competitors in the nearby areas. From the past few year’s balance sheet it is known that
there is a considerable increase in their net income.

The duration of the project was 90 days. In which I came to know the actual working of Development
Marketing Training of the company as well as practical knowledge was achieved especially in Digital
Marketing. The project was carried out by preparing a questionnaire related to concern project topic in
which the employee had to identify which Digital Marketing Strategy to Generate Business opportunity
for Coherent Market Insights. A Discussion Program was also conducted with the Directors,
Management Body, Employees, and Workers for the fulfilment and succession of the Summer Internship
Project.

This project is meant to know the Digital Marketing Strategies in the organization. The main objective of
various Digital Marketing Strategies is to increase efficiency by increasing motivation and thus fulfil
organizational goals and objectives.

6
 CHAPTER 2

COMPANY AND INDUSTRY

PROFILE

7
 COMPANY PROFILE

 Company Name: Coherent Market Insights

 Company Founder and CEO: Raj Shah

 Introduction: Coherent Market Insights is a global market intelligence and
consulting organization focused on assisting our plethora of clients achieve
transformational growth by helping them make critical business decisions.
Coherent Market Insights headquartered in India, having office at global financial
capital in the U.S. Our client base includes players from across all business verticals
in over 150 countries worldwide.

Coherent Market Insights uniquely positioned to help businesses around the globe
deliver practical and lasting results through various recommendations about
operational improvements, technologies, emerging market trends and new working
methods.
Coherent Market Insights offer both customized and syndicated market research
reports that help our clients create visionary growth plans to provide traction to their
business.

8
 COMPANY PROFILE

Coherent Market Insights meticulously study emerging trends across various

industries at both the global and regional levels to identify new opportunities for our
clientele. Few of the services offered by Coherent Market Insights Include:

• Industry Analysis
• Consulting Services
• Market Intelligence
• Customized Research
• Country Specific Analysis

 Location: Aundh, Pune Maharashtra 411007

 Company Contact: +1 206-701-6702

9
 2.1 Mission of company

Our goal is to be a valued consulting firm driving the economic and social development realizations
through our in-depth industry & process knowledge, passionate people, and our zeal to innovate.

To help clients take effective strategic decisions by offering them unparalleled market research
reports.

To help clients efficiently drive their business by offering high-quality global marketing research
findings/reports and actionable insights based on historical, current, and future market analysis and
forecasts.

The Green tinge reflects our commitment and passion to inspire Innovation in everything wedo by
being a human eccentric entity.

10
2.2 Values (IGC)

Our values express what we do the best when we are at the heart of every problem

Courage

Commitment

Dependability

11
Open Mindedness

Innovation

2.3 Vision 2022

Our Vision is to develop long-term and mutually beneficial market research

partnerships with our clients by providing end-to-end customized strategic solutions for all
their unique research needs.

To deliver actionable data and recommendations by designing custom research

solutions.

12
 CHAPTER 3

REASEARCH PROBLEM

13
REASEARCH PROBLEM

The problem we're looking at is figuring out how Coherent Market Insights can do better with its
online marketing. We want to understand how their website, social media, emails, and online ads
are performing. We're curious about what's working well and what could be improved to make
sure more people know about Coherent Market Insights and like what they see online.

We're also checking out what other similar companies are doing successfully online to get some good
ideas for Coherent Market Insights. Our goal is to help Coherent Market Insights use the internet in the
best way possible to grow their business.

The problem we're looking at is figuring out how Coherent Market Insights can do better with its online
marketing. We want to understand how their website, social media, emails, and online ads are
performing.

We're curious about what's working well and what could be improved to make sure more people know
about Coherent Market Insights and like what they see online. We're also checking out what other similar
companies are doing successfully online to get some good ideas for Coherent Market Insights. Our goal is
to help Coherent Market Insights use the internet in the best way possible to grow their business.

Key Questions:

➢ How effective is Coherent Market Insights current website in terms of user

experience, content relevance, and overall performance, and what improvements can be made
to enhance its digital presence?

➢ What is the current state of Coherent Market Insights social media presence, and
how can the organization leverage different social media platforms to increase brand
visibility, engagement, and community building?

14
 ➢ How successful are the existing email marketing campaigns in terms of open
rates, click-through rates, and subscriber engagement, and what strategies can be
implemented to optimize and improve the overall effectiveness of these campaigns?

➢ What is the performance and return on investment (ROI) of Coherent Market

Insights online advertising efforts, and how can these campaigns be refined to achieve better
results in terms of reach, conversion, and cost-effectiveness?

➢ How does Coherent Market Insights compare to industry benchmarks and

competitors in terms of digital marketing strategies, and what insights can be drawn from best
practices within the industry to inform and enhance the company's digital marketing
approach?

By addressing these key questions, the research aims to provide Coherent Market
Insights with actionable insights and recommendations for refining and implementing digital
marketing strategies that align with current industry trends and best practices, ultimately
contributing to the company's overall business success in the digital landscape.

15
 CHAPTER 4

REVIEW OF LITERATURE

16
 REVIEW OF LITERATURE

4.1 Industry Size, growth and trades

India Content Delivery Network Market size was valued at US$ 792.5 million in 2023 and is expected to
exhibit compound annual growth rate (CAGR) of 13.3% from 2023 to 2030.

The CDN market in India has been witnessing substantial growth, driven by the growing appetite for
online content, increased digital media consumption, and the expansion of the e-commerce industry.
Factors like improved internet connectivity, widespread smartphone usage, and the adoption of
streaming services have played a significant role in boosting the demand for CDN services. Service
providers in India cater to various sectors, such as media, entertainment, e-commerce, gaming, and
education, offering solutions like content caching, video streaming optimization, website acceleration,
security features, and load balancing to improve the delivery of online content to end-users

Fig: 4.1 India Content Delivery Network Market Share (%), By Region, 2022.

17
REVIEW OF LITERATURE

The global industrial adhesives market size was valued at US$ 39.44 billion in 2022 and is anticipated to
witness a compound annual growth rate (CAGR) of 6.6% from 2023 to 2030. Growing demand for
industrial adhesives from packaging industry and automotive sector is expected to drive market growth
over the forecast period.

Rapid industrialization in developing regions along with increasing manufacturing sector & fast
economic growth is again expected to fuel market growth. Moreover, rising consumer goods, furniture,
non-woven fabrics and cartons manufacturing sector are further bolstering industrial adhesives market
growth.

Rising Internet Penetration in India

The number of people using the internet and accessing online content has increased significantly in
India. CDNs are used to ensure faster and more reliable access to websites, applications, and media
content as a result of the rising demand for effective content delivery due to increasing internet users.
For instance, an e-commerce website that encounters a significant increase in traffic during a festive
season sale. By utilizing a CDN, the website can effectively manage the surge in visitors by delivering
product images, descriptions, and other content through a network of distributed servers. This ensures
that users from different parts of India can access the website swiftly and without any delays, even
during peak periods. In the absence of a CDN, the website might face slower loading speeds, potential
periods of unavailability, and an overall subpar user experience. Consequently, this could result in
customer dissatisfaction and missed opportunities for sales.

Rise in E-commerce

In recent years, the e-commerce industry in India has experienced rapid expansion. CDNs are used for
speeding up and protecting access to e-commerce websites, reducing latency, and reducing page load
times as the number of online shoppers grows. This makes it possible to shop online without any
problems that increases sales products. For instance, imagine a popular online fashion retailer that offers
a wide range of products. During a major sale event, the website experiences a massive influx of visitors
trying to access the latest deals and make purchases. Without a CDN, the website's servers may struggle
to handle the increased traffic, resulting in slow page load times, timeouts, and potential website crashes.

18
Recent Developments:

Companies are collaborating for expanding digital healthcare which can be attributed to the market
growth. For instance, in December 2020, EMEA Edison Accelerator, a new start-up accelerator
programme was launched in EMEA. The programme was launch in collaboration with GE Healthcare
and Wayra UK, a pioneer of corporate innovation.

In addition, governments in several region are focusing on launching initiatives for promoting and
implementing AI in healthcare sector which is further driving the market growth. For instance, in August
2021, the Government of India planned to launch a special incentives scheme for supporting start-ups in
areas of telemedicine, digital health, and artificial intelligence (AI). Moreover, the Biotechnology
Industry Research Assistance Council (BIRAC) has funded over US$ 280 million for around 1,500
healthcare startups, enterprises, and small businesses.

19
Global Digital Healthcare Market: Opportunities

The rapid adoption of digital health services across the world will create new opportunities for the
market growth. For instance, based on March 2021 published report by ISG Provider Lens, concluded
that the U.S. healthcare industry had rapid adoption of digital services for dealing with the COVID-19
pandemic, hence accelerating the adoption of digital healthcare solutions.
Market Trends

Government initiatives to digitalize healthcare are boosting growth of the global digital healthcare
market. For instance, in March 2020, the Russia’s Federation Council and Parliament drafted a bill to
digitalize healthcare to boost medical care, especially during the coronavirus outbreak.
Moreover, increasing penetration of internet is also expected to aid in growth of the market. For
instance, according to China government-backed Market Intelligence & Consulting Institute and
reported by China Internet Watch, internet penetration in China reached 61.2 percent in the first half of
2019, with 854 million internet users at the end of June 2019.

The market is witnessing use of digital solution for composing disease registries. For instance, in
December 2019, ESO, a data and software company, acquired Digital Innovation, Inc., a service
software solutions provider. The company also partnered with DICORP for development in trauma
registry.

Figure: Global Digital Healthcare Market Share, By Component, 2022

20
Key Takeaways:

 Among component, software is expected to hold dominant position in the market and accounted
for 52.9% share in the global digital healthcare market in 2020. The segment is expected to reach
US$ 3,643.5 million in 2028.

 The launch of new products is expected to drive the market growth of software over the forecast
period. For instance, in September 2020, KareXpert, launched a SaaS-based commercial model
with Cloud Gateway for the medical equipment such as radiology devices and IoT devices
connectivity to the platform directly.

Global Digital Healthcare Market: Restraints

Concerns regarding security and privacy of data are expected to hinder growth of the market. For
instance, SonicWall, an internet security company, recorded a 275% year-on-year increase in encrypted
threats and a 229% rise in ransomware attacks in 2018.

Moreover, lack of transparency in data usage from healthcare facilities is also expected to limit the
market growth.

21
 CHAPTER 5

OBJECTIVES

22
 OBJECTIVES

1. To Analysing the current digital marketing efforts of Coherent Market Insights.

2. To Examine the company's website for user-friendliness, SEO performance, and

content relevance

3. To Evaluate the content marketing strategy, including blog posts, articles, and other
content types, for relevance and engagement

4. To Analyze Coherent Market Insights presence on various social media platforms.

23
 CHAPTER 6

RESEARCH METHODOLOGY

 Type of research
 Sampling
 Data collection techniques/tools
 Analysis techniques
 Limitations

27
 RESEARCH METHODOLOGY

The research methodology for studying the digital marketing strategies of Coherent
Market Insights will involve a systematic and structured approach to achieve the project objectives. The
methodology will encompass the following key components:

Literature Review:

Conduct a thorough review of existing literature on digital marketing strategies, website analysis, and
social media presence to establish a theoretical framework for the study. This will provide insights into
best practices, trends, and key performance indicators in the field of digital marketing.

Research Design:

Choose a descriptive research design to analyze and interpret the current state of Coherent Market
Insights digital marketing efforts. The study will employ a cross-sectional approach to gather data at a
specific point in time.

Sampling:

Employ a purposive sampling technique to select participants who have experience interacting with
Coherent Market Insights digital platforms, such as website visitors, social media followers, and
potential customers. Ensure a diverse representation of demographics and user characteristics.

Data Collection Methods:

28
Research methodology table:

Research methodology refers to the systematic and organized way of conducting research in
a particular field or discipline. It involves the collection, analysis, and interpretation of data
to answer research questions or test hypotheses. Research methodology is critical for
ensuring that research is conducted in manner. a rigorous and valid

Points Details

Type of Research Design Exploratory and Descriptive

Nature of Research Quantitative and Quantitative

Type of Data Primary and Secondary

Sources of data collection Observations, Google Analytics, Google

Search Console, articles, and blogs

Sample size (If Applicable) -

Tools used for Data Microsoft Power BI

Analysis

29
 Research methodology

 Data Analysis:

 Utilize statistical tools for quantitative data analysis, such as SPSS or Excel, to generate
descriptive statistics and identify patterns. Qualitative data from content analysis and social
media audit will be analyzed thematically to extract meaningful insights.

 Ethical Considerations:

 Ensure the anonymity and confidentiality of participants. Obtain informed consent before data
collection and adhere to ethical guidelines in handling and reporting research findings.

 Validity and Reliability:

 Enhance the validity and reliability of the study by using validated measurement scales, ensuring
consistency in data collection methods, and triangulating findings from multiple sources.

 Conclusion and Recommendations:

 Summarize the research findings, draw conclusions based on the analysis, and provide actionable
recommendations for improving Coherent Market Insights digital marketing strategies.

By following this comprehensive research methodology, the study aims to provide a holistic
understanding of Coherent Market Insights current digital marketing landscape and offer valuable
insights for strategic enhancement

30
 CHAPTER 7

DATA ANALYSIS
AND
INTERPRETATION

34
 7.1 DATA ANALYSIS:

Analysing search engine data, such as rankings, traffic, and click-through rates, to identify
trends and patterns that can inform your SEO strategies. This data is often collected by
search engines and can be accessed through tools such as Google Analytics.

INDUSTRY RESEARCH:
Reading reports and studies on the latest trends and best practices in off-page SEO, as well
as updates to search engine algorithms and policies. These reports are often published by
third-party sources such as industry experts, research firms, and search engines. Using
secondary data collection methods in off-pageSEO can save time and resources, as you can
access data and insights that have already been collected by others. However, it's important
to ensure that the data is reliable and accurate, as well as up to date, as search engine
algorithms and trends can change quickly.

35
 Data Analysis

DEFINE GOALS AND METRICS:

The first step in data analysis for SEO projects is to define the goals of the project and the
metrics that will be used to measure success. This could include metrics like website traffic,
bounce rate, time on site, conversion rates, and search engine rankings

COLLECT DATA:
Once you have defined your goals and metrics, you need to collect data from various
sources. This could include data from Google Analytics, Google Search Console, SEMrush,
Ahrefs, and other SEO tools.

ANALYZE DATA:
The next step is to analyse the data to gain insights into website performance and user
behaviour. This could involve running statistical analyses, creating data visualizations, and
identifying patterns and trends.

DEVELOP STRATEGIES:
Based on the insights gained from data analysis, you can develop strategies to improve
website performance and search engine rankings. This could include optimizing on-page
content, improving site speed, building high-quality backlinks, and targeting new keywords.

MONITOR AND ITERATE:

SEO is an ongoing process, and it’s essential to monitor the performance of your website
and continue to iterate your strategies based on new data and insights

Data analysis for SEO projects is a critical component of off-page SEO strategy. By
collecting and analysing data, you can gain insights into website performance, user
behaviour, and search engine rankings, which can help you identify areas for improvement
and develop effective strategies to improve your website’s visibility and drive more traffic
to your site.

36
 DATA ANALYSIS

INCREASE OFF-PAGE ORGANIC REACH: The primary objective of off-page SEO is

to amplify the website's organic reach. This can be gauged by monitoring the growth in
organic visits over time, reflecting the impact of off-page optimization efforts.

STRENGTHEN EXTERNAL LINK PROFILE: A pivotal goal in off-page SEO is to

fortify the website's external link profile by acquiring high-quality backlinks. This can be
measured by assessing the quantity and quality of backlinks pointing to the site using tools
like semrush or ubersuggest.

BOOST CLICK-THROUGH RATES (CTRs) FROM EXTERNAL SOURCES: Off-

page SEO efforts aim to enhance CTRs from external platforms, measuring the percentage
of users clicking on the website's link in various online sources. Tracking CTRs for specific
keywords in off-site content can provide insights into the effectiveness of external
optimization.

ENHANCE BRAND MENTIONS AND CITATIONS: Off-page SEO contributes to

brand awareness by increasing mentions and citations across the internet. Metrics to
measure this goal include monitoring brand mentions, unlinked brand citations, and the
overall volume of branded searches.

37
 DATA ANALYSIS

IMPROVE ENGAGEMENT ON EXTERNAL PLATFORMS: Off-page engagement

metrics, such as interactions on social media, comments on external blogs, and shares of
off-site content, offer insights into how users engage with the brand beyond the website.
Tools like social media analytics and platform-specific insights can be employed to measure
this.

INCREASE REFERRAL TRAFFIC: Off-page optimization aims to drive traffic from

external sources. The goal is to increase referral traffic by securing placements on reputable
websites, forums, and industry-specific platforms. Tracking the volume and quality of
traffic from these sources provides a measure of success.

ENHANCE ONLINE REPUTATION: Off-page SEO contributes to building a positive

online reputation. Metrics for this goal include monitoring online reviews, ratings, and
sentiment analysis across various platforms to ensure a favorable perception of the brand.

AMPLIFY SOCIAL MEDIA ENGAGEMENT: Strengthening social media engagement

is a crucial aspect of off-page SEO. Metrics include likes, shares, comments, and follower
growth on social media platforms, indicating increased brand visibility and interaction.

DRIVE CONVERSIONS FROM EXTERNAL CHANNELS: The ultimate aim of off-

page SEO is to contribute to conversions. This can be measured by tracking the number of
conversions originating from external sources, such as referral traffic and social media
channels, using analytics tools like Google Analytics.

38
DATA OF GOOGLE ANALYTICS :

Web analytics software, such as Google Analytics, is a valuable tool for collecting data on
website traffic, user behaviour, and other key metrics. It allows you to track how many
visitors are coming to your site, where they are coming from, what pages they are visiting,
and how long they are staying on your site. This data can be used to inform off-page SEO
strategies and measure progress toward goals.

User: A user refers to a unique visitor who visits the website within a given time period. A
user is identified by a unique ID, such as a cookie or a login credential. If the same user
visits the website multiple times within the time period, they will only be counted as one
user.
New User: Anew user refers to a visitor who visits the website for the first time within the
time period being analysed. If a returning visitor visits the website again within the time
period, they will be counted as a user but not as a new user.

Session: A session refers to a single visit to the website by a user or a new user. A session is
defined as a period during which a user is actively engaged with the website. The length of
a session can varies, but it typically ends after 30 minutes of inactivity or when the user
closes their browser.

Tracking these metrics in SEO can provide valuable insights into user behaviour and
engagement with your website. By analysing user and session data, you can identify
patterns and trends in website traffic, and use this information to optimize your website for
a better user experience and higher engagement. Additionally, tracking new user data helps
understand how well the website is attracting new visitors, and adjusts SEO strategy to
improve the website's visibility and reach.

39
KEYWORD RESEARCH:

Keyword research involves identifying high-volume keywords and phrases that people are
searching for, as well as identifying gaps in your content that you can fill to increase your
website's relevance and visibility in search engine results pages. There are varioustools
available for keyword research, such as Google Keyword Planner and samrus.

40
USER SURVEYS AND FEEDBACK:

COMPETITOR ANALYSIS: Analysing the SEO strategies of your competitors can help you
to identify areas where you can improve your own off-page SEO strategies and stay ahead
of the competition. This can involve researching their website content, backlinks, and other
metrics. There are various tools available for competitor analysis, such as SEMrush and
Moz
Collecting feedback from website visitors through surveys, polls, or user testing can provide
insights into their preferences, needs, and pain points. This information can be used to
improve user experience and optimize content for specific user segments. Tools like
SurveyMonkey and Hotjar can be used for user surveys and feedback collection.

BACKLINK ANALYSIS: Analysing the quality and quantity of backlinks to your website, as
well as those of your competitors, is important for SEO. This can help you to identify
opportunities for link building and improve your website's authority and search engine
rankings. Tools like Ahrefs and Majestic can be used for backlink analysis.

41
DEMOGRAPHIC ANALYSIS:

Demographic analysis by gender and age is an important aspect of SEO analytics that can help you better
understand your target audience and optimize your website and marketing efforts accordingly. Here's how
you can perform demographic analysis by gender and age:
Collect data: The first step in the demographic analysis is to collect data about your website visitors. You
can do this by using tools such as Google Analytics, which provide detailed information about your
website traffic, including age and gender.
Analyze the data: Once you have collected the data, you can analyze it to identify trends and patterns. For
example, you can look at the percentage of male and female visitors to your website, as well as their age
ranges. You can also compare this data to your target audience to see if there are any discrepancies.
Optimize your website and marketing efforts: Based on the insights you gain from the demographic
analysis, you can optimize your website and marketing efforts to better target your audience. For example,
if you find that the majority of your website visitors are male between the ages of 18-34, you may want to
tailor your content and messaging to better appeal to this demographic. Similarly, if you find that a
significant portion of your traffic comes from a different age range or gender than your target audience,
you may need to adjust your marketing strategy to better reach your desired audience. By performing
demographic analysis by gender and age, you can gain valuable insights into your target audience and use
this information to optimize your website and marketing efforts for better engagement and conversion.

USER ANALYSIS BY GENDER:

Gender Users

male 439

female 275

Users by Gender

275, 39% male

female
439, 61%

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USER ANALYSIS BY AGE:

Age Users Users

25-34 46
35-44 27
18-24 69
45-54 53
55-64 82
65+ 33

90
82
80
69
70

60 53
50 46

40 33
30 27

20

10

0
25-34 35-44 18-24 45-54 55-64 65+

Users

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 CHAPTER 8

OBSERVATIONS
AND FINDINGS

44
Observation and Findings

1. Providing information to a client. Perhaps the most common reason for seeking
assistance is to obtain information.

2. Solving a client’s problems.

3. Making a diagnosis, which may necessitate redefinition of the problem.

4. Making recommendations based on the diagnosis.

5. Assisting with implementation of recommended solutions.

6. Building a consensus and commitment around corrective action.

7. Facilitating client learning—that is, teaching clients how to resolve similar problems
in the future.

8. Permanently improving organizational effectiveness. The consultant’s is a matter of

considerable debate in the profession. Some argue that one who helps put
recommendations into effect takes on the role of manager and thus exceeds consulting’s
legitimate bounds.

45
CHAPTER 9

CONCLUSION

46
Conclusion:

Coherent Market Insights is a global market intelligence and consulting organization,

focused on assisting our plethora of clients achieve transformational growth by
helping them make critical business decisions.

Coherent Market Insights is client base includes players from across various business
verticals in over 32 countries worldwide. Coherent Market Insights are uniquely
positioned to help businesses around the globe deliver practical and lasting results
through various recommendations about operational improvements, technologies,
emerging market trends and new working methods.

Coherent Market Insights We found some things they're doing well, like being active
on social media and having interesting content. But we also noticed areas where they
can do better, like making their website easier to use and improving some of their
content.

We checked their website to see if it's easy for people to use and if it shows up on
Google searches. We also looked at the stuff they share, like blog posts and articles, to
make sure it's interesting and gets people's attention. Additionally, we checked out
how they're doing on social media to see what's working and what could be improved.

47
 CHAPTER 10

RECOMMENDATION

48
RECOMMENDATION

Coherent Market Insights have a dynamic team of bid consultants who are well
experienced with multi facets of a bid management life cycle to implement good
customer relationship management strategy that enhances customer satisfaction level.

A consultant helps create a detailed marketing plan, determine a business's marketing

message, and identify the appropriate marketing. In order to leverage customer health
and visibility metrics, a proactive approach is necessary.

IGC will help you identify your customer’s KPI’s and bottlenecks & establish stronger
relationships with clients while they achieve their customer’s goals.

Customer Service and Satisfaction are of utmost important in this highly Competitive
Market.

In outline specific areas of expertise and then convey a confidence in the candidate's
abilities. Give potential employers all of the information.

Coherent Market Insights Identifying and filling customer needs is key to marketing
success. The most effective strategic marketers use deep customer insight to drive
segmentation, targeting, positioning, and offering development.

• End to end proposal management

• Marketing intelligence & Competitor Analysis
• Past RFP Success & Failure Analysis
• Facilitating Partnership & joint venture

49
 BIBLIOGRAPHY

JOURNAL ARTICLE

The Coherent Market Hypothesis: Tonis Vaga

Websites

https://www.coherentmarketinsights.com/
 https://www.ambitionbox.com/
 https://www.ambitionbox.com/overview/coherent-market-insights-overview
 https://connect2india.com
 https://www.marketresearch.com/Coherent-Market-Insights-v4137/

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