Brand guidelines

May 2020

© 2020 Adobe. All rights reserved. Adobe Confidential.

Contents

Brand Adobe master Adobe Trademark use, legal

overview 3 brand expression 11 corporate brand 19 language & resources 33

Our mission 4 Introduction 12 Brand in context 20 Company name 34

Our brand strategy 5 Brand colors 13 Brand in context 21 Trademark symbols 35

Deepening our brand connection 6 Brand font 14 Lockups 22 Copyright notice & attribution statements 36

Our new brand system 7 Typography usage 15 Lockups on color 23 Resources & contacts 37

Brand personality & voice 8 Type on color 16 Adobe Corporate Pattern 24

Core values 9 Lockup structure 17 Photography 25

Brand hierarchy 10 Lockup usage 18 Photography 26

Photography 27

Photography 28

Adobe Stock imagery 29

Adobe Stock imagery 30

Adobe Stock imagery 31

Adobe Stock imagery 32

2 © 2020 Adobe. All rights reserved. Adobe Confidential.

Brand overview Our mission 4
Our brand strategy 5
Deepening our brand connection 6
Our new brand system 7
Brand personality & voice 8
Core values 9
Brand hierarchy 10

3 © 2020 Adobe. All rights reserved. Adobe Confidential.

Brand overview

Our mission

Adobe’s mission to “change Transformation has always been about using technology to create we invest in and products we offer are all designed to empower
new possibilities. It’s not just reshaping our daily lives—it’s driving transformation through creativity. Transforming a business, a
the world through digital the modern economy. But these incredible accomplishments school project, someone’s future. When you have the right tools,
experiences” has never been would not be possible without one uniquely human trait: the right insight, and the right mindset, creativity can make
Creativity. anything happen.
more relevant—or essential.
Creativity is the ability to transcend traditional ideas. It’s about We have always distinguished ourselves by looking around the
finding new ways to solve problems through imagination, data, corner. We are drivers of the digital revolution, inspired to create
and insights. Creativity makes us unique and brings us together. a more connected, engaging, exciting, and sustainable future.
And nurturing that creativity is at the heart of everything we do Forever forward, we’ll continue empowering our customers,
—for our employees as well as the individuals, businesses, and employees, and communities to do the same.
communities we serve.
More than any other company, we recognize the entirety of what
creativity is, what it can enable, and what it takes. The innovation

4 © 2020 Adobe. All rights reserved. Adobe Confidential.

Brand overview

Our brand strategy

Our mission

Changing the world through digital experiences

Our brand belief

Creativity empowers transformation

5 © 2020 Adobe. All rights reserved. Adobe Confidential.

Brand overview

Deepening our
brand connection

The Adobe brand is one of our most What’s changing?

valuable and powerful assets.
Our shared objective is to make the Adobe brand as big as 1 Refreshed expression system
our business.
To make it instantly recognizable across everything we 2 Streamlined architecture
design, write, say, and do.
In every industry in which we compete, and for every
audience we serve, the Adobe brand remains our single
3 Simplified lockups and logos
greatest asset.
Our new brand expression system is intended to elevate the 4 New Adobe personality and voice
Adobe brand and enable us to more effectively integrate
Adobe into everything we create.
Each of us plays a vital role here. Whether you’re designing a
product, delivering a sales presentation, or defining the next
marketing campaign, you play a critical role in determining
how our brand is received and perceived.

6 © 2020 Adobe. All rights reserved. Adobe Confidential.

Brand overview

Our new brand system

The Adobe brand is much bigger than our name and

logo. A host of supporting elements convey our promise
across every interaction and touchpoint.

Driving principles

Elevate the Adobe brand Embrace our corporate color Engrain our typography Use a consistent voice Consider the context
It’s critical that our brand be at the The color red holds a powerful Adobe Clean is our typeface Our focus on storytelling Our brands are also strategic tools
core of everything we communicate. equity. So we’re elevating it in how and should be used across and our tone of voice are that engage audiences throughout
From the role of our logo to how we we express ourselves across all everything we do. We’re focusing powerful tools. When we all use their experience with Adobe. How
construct communications, the new audiences and businesses. all typography around this our voice consistently, it helps and when we use our corporate,
brand system is designed to ensure owned and created element for us create richer relationships cloud product, and other brands
everything looks, feels, and sounds everything moving forward. with our customers, partners, should better enable us to establish,
like Adobe. and employees. nurture, and sustain effective
relationships with our audiences.

7 © 2020 Adobe. All rights reserved. Adobe Confidential.

Brand overview

Brand personality
& voice

Personality is an important dimension of our brand equity. It

influences the tone and style through which we communicate
with our customers, partners, employees, and the world at large.

Four attributes define our personality and how we express

ourselves in all written and spoken communications.

Human Inspiring Progressive Creative

We would Speak in a conversational tone Strike an emotional chord Be forward-thinking Exemplify originality
Be thoughtful and supportive Be compelling Speak with conviction Feel fresh and modern
Feel approachable Feel energetic and dynamic Feel cutting edge Be open-minded and curious
Be honest and sincere Encourage action Be culturally relevant Demonstrate uniqueness
Be inclusive Be optimistic Be innovative Be clever and unexpected

We would not Use buzzwords or technical jargon Be ambiguous or vague Be mundane or traditional Be overly literal or tactical
Be overly formal in our delivery Be arrogant or aggressive Be antagonistic Emulate others or chase trends
Be overly sentimental or corny Be elitist Be political Be derivative

8 © 2020 Adobe. All rights reserved. Adobe Confidential.

Brand overview

Core values

These four values define who we are. Let them come through in all
that you do. Consider them in your daily work and actions—with
customers, prospects, and team members.

Genuine Exceptional Innovative Involved

Our values We are sincere, trustworthy, and At Adobe, good enough is We are highly creative and strive to People are our greatest asset. We
reliable. Operating with integrity, not good enough. We are connect new ideas with business are inclusive, open, and actively
being ethical, and treating others committed to creating exceptional realities. Ideas are welcome from engaged with our customers,
with respect is at the heart of experiences that delight our everyone in the company. partners, employees, and the
Adobe’s culture. employees and customers. communities we serve.

9 © 2020 Adobe. All rights reserved. Adobe Confidential.

Brand overview

Brand hierarchy

Corporate

Cloud
Adobe Creative Cloud Adobe Document Cloud Adobe Experience Cloud

Photoshop Photoshop Photoshop Photoshop Photoshop Fresco Acrobat Acrobat Acrobat Advertising Cloud Marketing Cloud
Express Camera Lightroom Lightroom Standard Pro Reader
Classic Advertising DSP Marketo Engage
Advertising Search Campaign
Advertising TV Experience Manager
Advertising Creative Target

After Effects Animate Audition Character Media Encoder Prelude Premiere Premiere Sign Scan
Animator Pro Rush

Sub-cloud,
products &
platform InDesign InCopy XD Dreamweaver
Analytics Cloud Commerce Cloud
Analytics Magento Commerce
Audience Manager

Spark Illustrator Dimension Aero

Adobe Experience Platform

Portfolio Stock Behance Capture Bridge

10 © 2020 Adobe. All rights reserved. Adobe Confidential.

 Introduction 12

Brand colors 13

Brand font 14

Adobe master brand Typography usage 15

expression Type on color

Lockup structure
16

17

Lockup usage 18

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 Logos Personality Adobe Corporate Pattern
Adobe master brand expression

Introduction Human
Inspiring
Progressive
Creative
Our brand is defined by every experience a
customer has with us. Throughout this guide, we’ll Cloud logos Typography
outline the visual and verbal identity system that
differentiates the Adobe brand in everything we do.
Our identity system is designed to create a cohesive ABCEGJKQZ123&?!
look and feel across all brand experiences. It’s how
we express who we are, our personality, and what afgjklqrstxyz Adobe Clean
we value.
Our identity includes a unified brand personality,
consistent lockup structure, shared color palette,
Product logos Colors
single font family, and common layout system.
This system is designed to be flexible, so we can
engage each audience in the most relevant and
compelling way. This helps us curate the right
communications for each audience while still driving
consistency across the brand.
Note: This guide is for the corporate brand. If
you need the full guidelines for Creative Cloud,
Document Cloud, and Experience Cloud please
email [email protected]

12 © 2020 Adobe. All rights reserved. Adobe Confidential.

Adobe master brand expression

Brand colors

Color plays a critical role in how we express our brand. Using White
a consistent color palette creates brand recognition and builds
HEX #FFFFFF
lasting emotional connections with our customers, partners, and
RGB 255 255 255
employees. But this takes time and consistency. We all have to
CMYK 0 0 0 0
be committed to our brand color.
Red is our primary color. Embrace it. Along with the supporting
colors of white, light gray, and dark gray. Please avoid deviating
from this core set of colors or creating tints of these values.
Remember, consistency is important.
Our brand colors are used across all communications, from
Adobe as a whole to clouds, sub-clouds, and products.
In addition to our brand colors, we use highlight colors for our
clouds, sub-clouds, and products. Please refer to their respective
sections for each cloud to learn more about specific color usage.

Red Light gray Dark gray

HEX #FA0F00 HEX #F5F5F5 HEX #2C2C2C
RGB 250 15 0 RGB 245 245 245 RGB 44 44 44
CMYK 0 96 100 0 CMYK 0005 CMYK 0 0 0 90
PMS 2347 C PMS Cool Gray 1 (30% Tint) PMS 447 C

13 © 2020 Adobe. All rights reserved. Adobe Confidential.

Adobe master brand expression

Brand font

ABCEGJKQZ
Every typeface has its own set of unique characteristics. The ExtraBold
typeface we use in building our brand influences how people 160pt
perceive us.

afgjklqrstyz
Adobe Clean has been our corporate typeface family since it
was created in 2009. And it will continue to be the only typeface
we use for all communications.
This includes all products and channels. Even that one random
blog article with a partner story about AI—sorry, no exceptions.
It has a friendly personality with rounded letter forms and a
mix of organic curves and sharp corners on counters. The slight
serif-like curves on certain letters express craft and quality while
maintaining the font’s approachable look.

Styles
SemiLight
40pt
1234567890
!@#$%&+▷
Adobe Clean comes in weights from light to black in roman and
italic forms, with an additional set of condensed widths.

Languages
Bold
40pt
Adobe Clean
Adobe Clean supports all European languages including Greek,
Russian, and Ukrainian.
Adobe Clean Han supports Japanese, Korean, Simplified
Chinese, and Traditional Chinese.

14 © 2020 Adobe. All rights reserved. Adobe Confidential.

Adobe master brand expression

Typography usage

We use a hierarchy of font weights and capitalization with Our typography is always sentence case. When determining the
Adobe Clean to maintain a nice reading flow in each piece of font size, start with the body copy and increase the size as you
communication. This typography style helps us create a hierarchy create subtitles, subheads, and headlines. We usually left align
of information that is also flexible with the tone of each message. our typography, unless a layout forces us to use a different style.

Headlines This bold headline is the first

Weight ExtraBold
thing you read.
Subheads Followed by this subhead.
Weights ExtraBold, Bold, or SemiLight
Finally, you read the body copy. Which is still very important,
but not the most important. That’s why we create a
hierarchy—to build a nice flow that’s easy to scan, but also
Body copy creates a nice story arc. And if you’re still reading, that means
our structure is working. Thank you.
Weight Regular

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Adobe master brand expression

Type on color

Red backgrounds White backgrounds

Our headlines and Our headlines and

subtitles are white. subtitles are red
Our body copy is white. or dark gray.
Our body copy is dark gray.

Light gray backgrounds Dark gray backgrounds

or lighter images or darker images

Our headlines and Our headlines and

subtitles are red subtitles are white.
or dark gray. Our body copy is white.
Our body copy is dark gray.

16 © 2020 Adobe. All rights reserved. Adobe Confidential.

Adobe master brand expression

Lockup structure

Using consistent lockups across our businesses and communications is Vertical lockups Horizontal lockups
how we connect the value of everything we do to the Adobe brand.
Our lockups have a standard structure to create a unified look across
our corporate, cloud, sub-cloud, and product brands. They also allow
for an expandable identity system.
½x ½x ½x ½x
This structure combines our logotypes, which are created with our
propriety brand font, with unique and recognizable logos. It uses a Logo
x=
vertical logo height Logotype
predetermined logo to logotype ratio for legibility in different sizes.
½x ½x
You can find all lockup files on the Adobe Marketing Hub. Logotype Logotype
½x ½x
Please don’t crop these lockups to use as logotypes or logos on their
own. Never change the structure of these lockups. Logo Logotype

Clear space
When we place our lockups on layouts, we maintain a space around
them that is clear of other graphics and typography to ensure visibility.
The minimum clear space requirement for all lockups is equal to half Minimum Logotype
the height of the logo in the lockup. Logotype lockup height

Minimum height Print 0.5″ Print 0.25″

Minimum lockup heights are provided to ensure legibility. Never use Digital 35px Digital 18px
our lockups smaller than these sizes.

17 © 2020 Adobe. All rights reserved. Adobe Confidential.

Adobe master brand expression Single lockup Multiple lockups

Lockup usage

It’s important to consider the context of every Two lockups

communication to ensure we’re using our brand as
strategically as possible to drive the right customer
experience. We recommend using the fewest
number of lockups to convey the right message in
any communication.
The Adobe corporate lockup is our primary lockup.
If the communication also features a cloud or a
product, we don’t include the cloud or product
lockup along with the corporate lockup. Instead, we
only mention the cloud or product in the body copy.
When we feature multiple products or clouds on a
single communication with multiple panels, such as
our website or marketing emails, we can use cloud
and product lockups along with the Adobe lockup if
they are in a separate section. Don’t stack multiple
lockups in a single panel.

18 © 2020 Adobe. All rights reserved. Adobe Confidential.

Adobe corporate brand Brand in context

Brand in context
20

21

Lockups 22

Lockups on color 23

Adobe Corporate Pattern 24

Photography 25

Photography 26

Photography 27

Photography 28

Adobe Stock imagery 29

Adobe Stock imagery 30

Adobe Stock imagery 31

Adobe Stock imagery 32

19 © 2020 Adobe. All rights reserved. Adobe Confidential.

Corporate

Brand in context

20 © 2020 Adobe. All rights reserved. Adobe Confidential.

Corporate

Brand in context

21 © 2020 Adobe. All rights reserved. Adobe Confidential.

Corporate

Lockups

We offer both vertical and horizontal lockups to use

within different layouts. This helps us present our
brand in the most relevant and compelling ways
within any experience.
The vertical lockup is our preferred Adobe lockup.
Please use the horizontal lockup only when the
layout does not allow for using the vertical lockup.
Vertical lockup Vertical lockup
Adobe lockups come in three colors. Red and white
lockups are primary lockups. Black lockups are
provided for grayscale use only.
With our new lockups, we are no longer using
the Red Tag. We want the Adobe brand to come
through loud and clear across everything we do.
Discontinuing the use of the Red Tag and increasing
the use of Adobe lockups gives us a much stronger
position to drive our brand. The only exception is
Adobe branded merchandise, where the Red Tag
will continue to be used strategically as needed.
You can find all lockup files on the Marketing Hub.
Horizontal lockup Horizontal lockup
Please don’t crop or change the structure of these
lockups to use as logotypes or logos on their own.

22 © 2020 Adobe. All rights reserved. Adobe Confidential.

Corporate

Lockups on color

We use white lockups We use red lockups Our black lockup should only be
on red backgrounds. on red backgrounds. used in gray scale applications due
to print restrictions.

We use red lockups We use white lockups

on light gray backgrounds on dark gray backgrounds
and lighter images. and darker images.

23 © 2020 Adobe. All rights reserved. Adobe Confidential.

Corporate

Adobe Corporate
Pattern

The Adobe Corporate Pattern is a unique extension

of our corporate brand. This new brand element
is built as an additional creative expression in
certain limited situations, such as corporate
presentations, business cards, print material, and
environmental graphics.
The pattern is for limited cases. Do not re-create it. If
you would like to use the Adobe Corporate Pattern,
please reach out to [email protected].

24 © 2020 Adobe. All rights reserved. Adobe Confidential.

Corporate

Photography

People Places Products

At Adobe, photography is all about authenticity. Our Show genuine moments of connection, Show environments and scenes that set the Show Adobe’s tools in action and celebrate
photography is reportage style with a storytelling self-expression, and well-being. stage for great storytelling. the process that goes into crafting the
approach, using a mix of details, locations, and world’s best experiences.
people. Emotions are captured in the moment,
avoiding staged scenes that feel stock or cliché.
We strive to represent all genders, ethnicities,
cultures, and backgrounds in meaningful situations.
Shoot or select photography with naturally available
light. The atmosphere should be bright and airy or
deep and saturated, but never dull. Seek images that
have a pop of color and are not washed out. Look
for dramatic or unique lighting, surprising angles,
and creative framing. Crop photos to create a single,
clear focal point.

25 © 2020 Adobe. All rights reserved. Adobe Confidential.

Corporate

Photography

People
People are at the heart of Adobe’s business. The
employee experience and customer experience
share many of the same values that we strive to
depict in our people photography.
We want to depict genuine moments of
connection between people, in settings and
situations that feel authentic.
As our company grows, we attract new and
diverse audiences, and it’s important to reflect this
in our photography.
Empowerment and well-being should be a priority
in all of our photography. We aim to elevate
employees and customers, share their strengths,
and tell stories with respect and clarity.

26 © 2020 Adobe. All rights reserved. Adobe Confidential.

Corporate

Photography

Places
The environments that we work, meet, and play
in are important to capture in photography.
They help set the right tone and context for our
brand communications.
Selecting the right environment in photos is a
matter of finding locations that feel familiar and
comfortable. It’s important to know who your
audience is, where they mostly likely work, and
what those environments look like.
Some environments are more suited to
photography than others. Avoid busy and
distracting environments, opting for bright,
roomy environments with a clear focal point.

27 © 2020 Adobe. All rights reserved. Adobe Confidential.

Corporate

Photography

Products
One of the unifying features between our customers
and our employees is our connection to the tools
we build and use every day.
The way we photograph our products has a major
influence on how our brand is perceived.
We aim to showcase our software with clarity,
showing people interacting with the tool in
straightforward and easy-to-understand scenarios.
The level of detail is variable; some photos show our
tools up close and others show them in the context
of larger environments.

28 © 2020 Adobe. All rights reserved. Adobe Confidential.

Corporate

Adobe Stock imagery

Photography Illustration Textural/conceptual art

Adobe Stock is a widely used resource for People, places, and details provide Delightful, eye-catching illustrations can Subtle texture and sophisticated
sourcing images for a variety of marketing authentic context for our communications. engage audiences in unique ways that conceptual images lend a stylistic touch
and internal communications. photography cannot. to long-form content.
With millions of images available, it’s
important to find images that best
represent Adobe as a global brand.
It takes time and a discerning eye to select
images from Adobe Stock that best reflect
Adobe and how we express ourselves.
Avoid literal metaphors with stock imagery.
Opt for conceptual examples of the topic or
subject matter.
Focus on positive imagery. Steer clear of
dark, dramatic, or controversial images.
Look for images that appear natural, not
over-edited.
Focus on images that showcase humanity.
Choose images that are colorful and
contemporary. They should represent
Adobe as a cutting-edge, globally minded,
creative company.

29 © 2020 Adobe. All rights reserved. Adobe Confidential.

Corporate

Adobe Stock imagery

Photography
The basic guidelines outlined in this Photography
section apply to Adobe Stock photography.
Use images that are authentic, familiar, and not
cliché or staged.
Choose photos that are consistent with other images
in your layout — in tone, lighting, and color.
Dig deeper and scroll past the first few pages of
search results, as these images are popular and likely
have been used elsewhere.
Find people, locations, and interactions that are
consistent with Adobe’s brand and the topic of
your content.

30 © 2020 Adobe. All rights reserved. Adobe Confidential.

Corporate

Adobe Stock imagery

Illustration
We use Illustration to tell engaging stories or provide
context for our content. Adobe’s creative heritage
allows us to explore multiple styles of illustration,
but there are some basic guidelines to follow for
consistency in quality and style.
Illustrations should have a single, clear focal point.
Illustrations should be appropriate for our business
and culture.
Illustrations should be delightful and sophisticated.
Illustrations should be vibrant and dynamic.

31 © 2020 Adobe. All rights reserved. Adobe Confidential.

Corporate

Adobe Stock imagery

Textural/conceptual art
In some cases, you may need an image that adds a
stylistic touch to your communication, but doesn’t
need to express anything specific.
These textural or background images should be
subtle and sophisticated. Make sure the colors relate
to our brand colors.
Choose images that express the topic at hand.
Although the connection between an abstract image
and the subject matter may be loose, it shouldn’t be
entirely arbitrary. Look for some meaning.

32 © 2020 Adobe. All rights reserved. Adobe Confidential.

Trademark use, legal Company name

Trademark symbols
34

35

language & resources Copyright notice & attribution statements 36

Resources & contacts 37

33 © 2020 Adobe. All rights reserved. Adobe Confidential.

Trademark use & legal language

Company name

When using the company name, follow the

guidelines below.

Everyday name Legal entities

Email signatures, voicemail greetings, marketing, Only used when legally required for legal agreements,
event signage, copyright line, trademark attribution, contracts, financials, etc. Not sure? Check with your legal
business cards, social accounts, sponsorships, etc. rep or email [email protected].

Globally U.S. Globally Never

Adobe Adobe Inc. Entities vary Adobe Incorporated

No comma after “Adobe” See Adobe’s international
local entity names
Adobe Systems
Period after “Inc.”
Do not spell out Adobe Systems, Inc.
“Incorporated”
Adobe Systems Incorporated
Or any other variation.

34 © 2020 Adobe. All rights reserved. Adobe Confidential.

Trademark use & legal language

Trademark symbols

Effective September 2013 Protection of our trademarks remains a priority for The Adobe Trademark Database will continue to list
the company. the proper form of each trademark; please refer to it
• You are no longer required to use ™ or ®
to identify which trademarks should be included in
trademark symbols (or “bugs”) with Adobe • You must continue to use a standard trademark
the attribution statement. Only those marked with a
trademarks, including product names and all attribution statement (the fine print listing of
™ or ® need to be included.
logos (including the Adobe corporate logo). trademarks and their respective owners, better
known as “mouseprint”) for Adobe trademarks • Internal Database: https://inside.corp.adobe.com/
• You are not required to use a ™ or ® trademark
and for any trademarks of other companies content/dam/intellectual-property/Documents/
symbol with the trademarks of other
where such notice is contractually required. Adobe_Trademark_Database-Internal.pdf
companies, except where product-specific use
is contractually required. Refer to your product • You should use the standard disclaimer • External Database: https://inside.corp.adobe.com/
audit for this information or contact your legal trademark attribution statement (“All other content/dam/intellectual-property/Documents/
representative. trademarks are the property of their respective Adobe_Trademark_Database-External.pdf
owners.”) where appropriate.
This is a global change and is applicable in all
Adobe and third-party communications including See page 75 for details on writing the standard
product UIs, Adobe.com pages, and other attribution statement.
company websites, including localized sites, as well
as collateral in all media.
Note: This change only needs to be made in new
communications; there is no requirement to edit
existing materials.

35 © 2020 Adobe. All rights reserved. Adobe Confidential.

Trademark use & legal language

Copyright notice &

attribution statements

Please include a copyright notice and attribution Global copyright notices Note: The word “Copyright” is not required in addition
statement, which may appear in small, but still © [year of publication] Adobe. All rights reserved.
to the © symbol.
legible, print, when using Adobe trademarks in
any published materials—typically with other legal © [range of years (generally found in product)] Adobe. All rights reserved.

lines at the end of a document, on the copyright

page of a book or manual, or on the legal
information page of a website.
For more information on copyright notices and
attribution statements, and for details regarding Global trademark attribution statement Note: “Catch-all” attribution may be used following
attribution of third-party trademarks, visit the Adobe, [“the Adobe logo”, if used], [any other marks (in alphabetical order)] are
the standard attribution statement for all third-party
Adobe Legal website. either registered trademarks or trademarks of Adobe in the United States and/or trademarks, unless specific notice is required by
other countries. contract: “All other trademarks are the property of
their respective owners.”

Example
© 2020 Adobe. All rights reserved.

Adobe, the Adobe logo, Creative Cloud, and Photoshop are either registered
trademarks or trademarks of Adobe in the United States and/or other countries.

36 © 2020 Adobe. All rights reserved. Adobe Confidential.

Resources

Resources & contacts

Brand review Downloading assets Additional brand guidelines Questions

Each use of Adobe assets All of the assets shown in Visit Brand Center Brand
must be sent for brand this guide are available from for more. [email protected]
review before finalizing. Marketing Hub.
Please send a PDF or link to brand@ Need help? Marketing Hub
adobe.com. Allow for 3 business days Email [email protected]
[email protected]
for feedback.

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© 2020 Adobe. All rights reserved.

Adobe, the Adobe logo, Acrobat, Acrobat Reader, Adobe Aero, Adobe Audition, Adobe Dimension, Adobe
Document Cloud, Adobe Experience Cloud, the Adobe Experience Cloud logo, Adobe Fresco, Adobe Marketing
Cloud, the Adobe PDF logo, Adobe Premiere, Adobe Premiere Rush, After Effects, Behance, Creative Cloud, the
Creative Cloud logo, Dreamweaver, Illustrator, InCopy, InDesign, Lightroom, Magento, Marketo, Photoshop, the
Photoshop logo, Prelude, Premiere Rush, and Reader are either registered trademarks or trademarks of Adobe in
the United States and/ or other countries.