FACULTAD DE NEGOCIOS

INTERNACIONALES
Carrera de Administración y Negocios Internacionales
T1-

Docentes:
Marvic Carrasco Benavides
 Integrantes
• Angie Carolina Romero Pezo 100%
• Luis Angel Pachas Solari 100%
• Robert Noe Ancasi Falcon 100%
• Jean Pierre Calderón Veramendi 100%
• Ana Solange Calle Santillan 100%
• Karla Lucero Espinal Delgado 0%

Lima – Perú
2024

Índice

• Caratula -----------------------------------------------------------
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• Índice -------------------------------------------------------------
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• Introduction ------------------------------------------------------
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• VALUE PROPOSITION CANVAS --------------------------
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• CANVAS ---------------------------------------------------------
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• Conclusion -------------------------------------------------------
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 Introduction

Boosting in video games has become increasingly prevalent, involving players enlisting more skilled
individuals to enhance their in-game progression. This document delves into the realm of boosting,
spotlighting prominent entities like LFCarry, Skycoach, and BlazingBoost, which provide diverse
services catering to popular gaming titles. Additionally, it explores the role of Trustpilot as a review
platform fostering transparency within this industry.

Drawing from a personal encounter with LFCarry, this document scrutinizes the motivations,
regulations, and repercussions linked with boosting, alongside payment modalities and security
protocols safeguarding customer accounts. Moreover, it identifies customer segments, elucidating the
challenges they encounter and the benefits they seek in engaging boosting services.

Ultimately, a value proposition is outlined for boosting enterprises, outlining the array of offerings,
the value-generating factors, and the problem-alleviating measures tailored to meet customer needs.
This analysis aims to offer insights into the practice of boosting in video games and its ramifications
on the online gaming community.

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pains -Get banned

-Have your items removed.
-Lack of time to play.
-Insecurity about account security.
-Boosting service cost.
-Time saving Customer jobs
-Don't stress
-Obtain specific equipment or
rewards.
-Reach a specific level or rank in
the game
-Unlock restricted content.

Gains

-Support and monitoring

- Protection against fraud and
scams
-Transparency and trust
2 |-Earning rewards and
Paachievements.
-Pay exactly what was agreed.

Pain relievers - Fast and efficient service -Saving time and effort.

- Clear communication -Access to exclusive content.

-Quick progress in the game
- Refund policy
-Increase your reputation in the
- Refund policy game.
- Flexibility in services

-Ranking boosting Products & services

- Boosting achievements and
rewards
- Account security and protection
- Coaching and tutoring service
- Level boosting
- Customer Support

-Service efficiency Customer profile Gain creators

- Access to expert players

Value preposition

Key Partners Key Activities Value Customer Relationship Customer

• Peripheral • Boosting the player’s Propositions • Transparent communication Segments
sponsors level in their video • Improve about services and • Casual
game accounts. customer policies. gamers
• Influencers
• Solve the leveling gaming • Prompt and efficient • Competitive
• Game experience
process, provide • Professional assistance to address gamers
streamers
• Marketing support and and reliable inquiries. • Busy
protection against boosting • Adaptation to individual professionals
and
scams • Protection
advertising customer needs. • Achievement
agencies and security
• Proactive follow-up during hunters
• Quality
• Paypal customer and after service. • Novice
• Wise support • Recognition and reward for gamers
customer loyalty. • Enthusiasts
• Binance

Key Resources Channel

• Website that makes • MMORPG Network Line
contact between
client and
collaborator.
• Peripherals for gamers

Cost Structure Revenue Stream

• Marketing and publicity • Sale of boosting services
• VPN licenses • Personalized coaching services
• Staff salaries • Premium services
• Technology and website maintenance

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Key Partners:
Key partners are those people or entities that collaborate with the company to
carry out its business model. They can be people or companies that provide resources, knowledge or strategic
relationships for the company. Between them we have:
• Peripheral sponsors
• Influencers
• Gamer streamers
• Marketing and avertising
• Paypal
• Wise
• Binance

Key Activities:
Key activities are those that make it possible for the value proposition to exist and for the solution to the
problem or need of the customer segment to be viable. Therefore, key activities are specific and vary by
customer segment and value proposition. Between them we have:
• Boosting the player’s level in their video game accounts.
• Solve the leveling process, provide support and protection against scams.
Key Resources:
They are the resources that a company must deploy to make the business work. It includes physical, intellectual,
human and financial resources. They can be owned, leased or acquired from your key allies. Between them we
have:
• Website that makes contact between client and collaborator.
• Peripherals for gamers.
Value Propositions
Customer Relationship
Customer Segments
• Casual gamers
The so-called "casual" (casual, occasional), are those who understand video games as
a light pastime, something to have fun with, but without being very demanding or
difficult. Games oriented to this audience promote gameplay based on social
interaction and physical company, while hardcore games prioritize complex action
games that require great skill to master.
• Professional gamer
He is a gamer with extraordinary gaming skills. His level leads him to be able to
participate in official competitions and even to work for video game development
companies. These people can turn their hobby into a profession.
• Busy professionals
Are the most focused and always spend their time leveling up and watching tutorials
to strengthen their proficiency and strength in all aspects of their video game skills.
• Achievement hunters
is a person who deblocks all the levels and each dispensal point of the video game is a
way to commission someone else in order to facilitate the achievement of the reach
achievements.
• Novice gamers
These gamers are the ones who are new to the world of video games and have
recently explored all that video games entail as well as everything that is recurring to
be able to learn and focus initially on what is involved in the entry of video games.
• Enthusiasts
is characterized by being a gamer who spends many hours a day playing video games.
He seeks to constantly improve and have maximum scores. This player is not satisfied
with finishing a video game on a regular basis because he always seeks to achieve
everything he can in a high difficulty and with great challenges. He is competitive and
seeks to demonstrate his skills to win money or championships. This gamer is a true
fan of video games, not only looking for a means of entertainment but a challenge or
an adventure and if possible turn it into a lifestyle. Sometimes he is derogatorily
considered a nerd or a person with no social life.
Channel
Cost Structure
• Marketing and Advertising
AppsFlyer has released State of Gaming App Marketing 2023, a report on
key trends in the video game industry, for marketers and game studios to use
as they navigate a year of challenging macro trends, including the new era
of data privacy. AppsFlyer's State of Gaming App Marketing 2023 is an
anonymized aggregated report of proprietary global data from 38 billion app
installs from 18.6 thousand apps measured with 10 thousand installs
quarterly and $13.9 billion in total ad spend measured from January 2021 to
December 2022.

• VPN licensing
In most cases, a monthly or annual fee is required to use a virtual private
network (VPN). Different VPN service providers tend to charge different
costs or have different pricing structures for their services. Learn how the
costs of using a VPN are calculated, as well as the usage prices of the best-
rated VPN companies currently on the market. If you use a VPN for privacy,
download speeds may be slower than with a direct connection; however, if
you use it to unblock streaming services in another country or region, data
rates will most likely be much lower. As shown above, the monthly costs of
using a VPN connection range from $2 to $6.

• Staff salaries
 The setting of a minimum wage is something that is starting to be seen in
some of the most ambitious proposals of recent times in the sector. In recent
months this has been the case of the Overwatch League (OWL) and the
renewed North American League of Legends Championship Series (LCS),
which will introduce a franchise system -something common in the United
States- to provide clubs with greater stability and foster their growth. Both
competitions have established very similar minimum salaries, $50,000 per
year in the case of the OWL and $75,000 in the LCS.But the opposite is also
the case in Spain, where the Professional Video Game League (LVP)
decided to set a maximum salary to control the salary bubble. In this last
season, which started at the beginning of the year and ended last June, the
figure for this maximum salary was 1 500 euros per month.

• Web site technology and maintenance

The average cost of maintaining a website is around $5 to $500 per month
or $60 to $6,000 per year for a small to medium-sized website. Large
company sites with a lot of traffic, such as Amazon and Netflix, have a
higher maintenance cost: around $200 to $5,000 per month. Website
maintenance fees include domain name renewal, web hosting plan costs and
Secure Sockets Layer (SSL) certificate to keep your website online. Then,
depending on the type of website, there will also be maintenance costs for
email services, premium technical support and e-commerce features.
Revenue Stream

• Sale of boosting services

Video game subscriptions.
Several MMOGs use monthly subscription models. This revenue supports
the operations behind the video game, such as server costs, company staff,
and new content development. Several MMOGs offer a no-cost trial period
so that players can try out the video game before deciding whether they are
interested in paying for a subscription. Since 2014 this model has lost
popularity with gamers.
• Video game distribution platform subscription services.
Services such as EA Play and Xbox Game Pass offer their subscribers
access to a vast library of digitally distributed video games without
limitation. Users must download the video games to their computer or
console in order to play them, which they can do as long as they remain
subscribed to the service. To keep the offer attractive, these companies
frequently add new titles to their digital libraries, although the opposite also
happens and previously available videogames can be eliminated. Sometimes
it is possible to buy video games without a subscription, which allows the
player to play them at any time, regardless of whether they are connected to
the platform or if their subscription has ended.
• Personalized coaching services
The Head Coach in eSports is the strategic and tactical leader of the team.
Although the name itself makes us think of a figure dedicated solely to
coaching, this profession goes beyond simple training. The Head Coach is in
charge of directing, motivating and coordinating professional players to
achieve maximum performance in high-level competitions. The importance
of this figure is due to his or her ability to analyze the game, understand
team dynamics and provide a global vision that drives cohesion and success
on the virtual battlefield.
• Premium services
A premium service offers special features for the consumer. Consumers
perceive them to be of higher quality, which is why they are willing to pay
more. The additional price range that the consumer pays in excess of 30% to
50% compared to the basic offer in its category. It is essential to differentiate
the premium service from the basic one. We can find 2 types of strategy for
premium service; one in which the brand teaches prestige and sets the trend,
thus getting the consumer to accept its proposal, and another very different
one, the premium adapts to the preferences and tastes of users.
 Conclusions

• The phenomenon of boosting in video games has become widespread, as players

increasingly turn to more skilled individuals for assistance in advancing
through game levels.
• Entities like LFCarry, Skycoach, and BlazingBoost have emerged as significant
players in this industry, offering a variety of services tailored to different
gaming titles.
• Trustpilot plays a crucial role as a platform for boosting firms to establish trust
and credibility by showcasing customer feedback.
• Personal anecdotes, such as interactions with LFCarry, provide insights into the
incentives, regulations, and security measures inherent in the boosting
process.

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