RMA NEWS AGENCY SERVICES

Robby M. Alugar Date: January 12, 2021

#3748 Dona Josefa Village Banawa, Cebu City Proposal no. RMA-21-001
Mobile no. 0917-326-0113
Email: [email protected]

CUSTOMER

MICROSOFT PHILIPPINES
c/o Mr. Nino Nanquil
Territory Channel Manager, VisMin

NEED/S
Publicity & Promotions
Media Relations
Event Coordination

Dear Mr. Nanquil:

Greetings of peace and hope!

Thank you for the opportunity to provide you with a proposal of the service/s I hope I can do for the benefit of
the Microsoft Philippines. Please find herein my proposal, based on my initial discussion with you.

SERVICE/S NEEDED:

To assist in realizing these goals, a PR / Media Relations Officer is needed to facilitate and ensure the
dissemination of PR articles and photos to Print, Broadcast Media and the Bloggers. The PR / Media
Relations Officer will specifically:

1. Seeding of Press Releases and all needed advertisements for identified activities and events of Microsoft
Philippines specifically and ensure the articles to come out in the newspapers and in the blogs. For
Broadcast Media (TV & Radio) coverages will always depend on their availability.
2. Press Releases will be seeded to different print and broadcast media such as, but not limited to Sunstar,
The Freeman, Manila Bulletin, CDN Digital, iNews.Ph, BusinessNewsAsia.com, RMANews.Net,
Philippine News Agency, Philippine Information Agency, GMA 7, CCTN 47, Skycable, UNTV 37, Sibya
TV, Radyo Bisaya, DYSS, DYMR, DYAR and select blog sites namely: MyCebu.Ph, Ventures Cebu,
Istorya.Net, CebuCityfied.com, WhyCebu.com, Lifeisbeyeeutiful.com, Travellingintandem.com,
QueenCebu.com,Thedentistisout.com, ChatterBox, BET Cebu, BloomCebu, Driftstories.com,
Cykaniki.com, Sincerelybethel.blogspot.com, TheCebuano.com, Cebufinest.com, What’s Up Cebu,
Byaheatgimik.blogspot.com, Sugbo.Ph and Sugbo Highlights.
3. Responsible of Public Relations activities. Coordinate Media interest in the organization and ensure
regular contact with target media and appropriate response to media requests. Dissemination of
information for the promotion of Microsoft Philippines image to the public.
4. Responsible for the documentation of blog links and filing of News Clippings and prepares a weekly PR
Report.
5. To create a Media / PR Plan for the 3 month brand campaign.
6. Coordination with CCCI, MCCI and DTI for brand collaboration.

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ABOUT US: RMA NEWS AGENCY SERVICES

RMA News Agency Services was borne out of the growing number of stories in Cebu that need to be told to
as much people as possible.

RMA News showcase more news, events and relevant information in the digital media that features corporate
news, food, entertainment, lifestyle, health, music and arts, people stories, and PRs about all that’s happening
around town.

At the same time, RMA News Agency Services has a public relations firm owned and operated by Mr. Robby
M. Alugar who has cultivated relationships with media organizations and relevant business establishments
through the years.

RMA Public Relations and Marketing Services is a dynamic firm that seeks to transcend the traditional
boundaries of PR and Marketing practices to bring a multi-faceted and creative representation to clients.

Our firm seeks to use to the fullest potential the current available multimedia innovations to be able to
provide relevance, presence and awareness for our clientele thus providing them with the power to be known
and marketed in a broad area in the shortest amount of time.

The core strengths of RMA Public Relations and Marketing Services is the experience it has collectively
gained through the years and the ability to be able to adapt to the ever- changing landscape of multimedia
and public relations. It is our firm’s belief that the power of all media are people and communication which
powers the gears to make public relations work that eventually drive marketing upwards.

RMA Public Relations and Marketing Services is dedicated to approaching public relations in a pro-active
and spirited manner. We strive to always deliver aggressive, personalized and high-level service to all
our clients from editorial placements to integrated personalized marketing programs. We ensure that our
clients are always present at the right place and at the right time.

Through years of cultivated relationships with media organizations and relevant business establishments – we
identify partnerships for our clients to elevate their market positions with collaborations rooted in access and
opportunity. These strategic alignments deliver PR messages to consumers directly with active media
campaigns for extended exposure.

RMA Public Relations and Marketing Services is owned and operated by Robby Mongaya Alugar.

Robby handles media relation projects and is known to be one of the best at organizing press conferences,
media launches and PR related projects. Among the companies that have collaborated with him are the: SM
Home, Bayfront Hotel, Azia Suites and Residences, Golden Prince Hotel & Suites, Buffet 101, Yakimix,
UrChoice Café & Bistro, Avenito Pizzeria, Fuzion Gourmet, LIV Super Club, Kohler, USANA Cebu, Dynamic
Power Group of Companies, Grand Land Residences, TAFT Property Horizons 101, Belmont One, Anjo
World, GT Cosmetics, GT NorthEast Academy, PAREF Springdale, Primehomes Development Corporation,
Plantation Bay Resort & Spa, Integrated Bar of the Philippines (Cebu City Chapter), Charcoalboy, Children’s
Paradise Montessori School, Lite Properties Corporation, Lite Shipping Corporation, Cebu IT BPM
Organization, Robinsons Galleria Cebu, Shopwise, Abante Loay Performance Team Political Party, Imee
Marcos Media Campaign, Skintech, Dentaland, Beautederm, APEX Sports, Philippine Coastwise Shipping
Association, Inc., Philippine Multimodal Transport and Logistics, Association Inc., Nomadshub.ph, Kizuna
Aesthetics Center By Dr. Select, Tien Ma’s, EVO Nature Camp, Zonta Club of Cebu 1, Zonta Club of Cebu 2,
People’s Jeep, Philippine Retailers Association-Cebu Chapter The Great Cebu Sale, Cebu Ocean Park, Bai
Hotel Cebu, Bo’s Coffee, The Chocolate Chamber, Landers Superstore Cebu, Carmen Copper Corporation
among others.

His five-year stint as the External Affairs Officer of the Cebu Chamber of Commerce and Industry, helped
him establish solid relationships with the Cebu Tri-Media and digital content creators such as bloggers and
vloggers. Robby also acted as the Media Relations Chairman during the Cebu Business Month 2018 and is
currently the Publicity, Promotions and Media Relations Chairman of Cebu Business Month 2019 & 2020
business event of the Cebu Chamber of Commerce & Industry.

Robby is a graduate of Bachelor of Arts in Mass Communications at the University of San Jose -
Recoletos. A recipient of Talento Cebuano Awards 2019 (a special tribute given to a Cebuano, or
adopted Cebuano, for his or her special skills and contribution to the community) for his Success
Story for Creative PR and Marketing initiatives.

For inquiries about RMA Public Relations and Marketing Services, please feel free to drop an email
at [email protected] or contact him at his mobile number 0917-326-0113.

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LIST OF TOPICS/CONTENT:

DATE MEDIA PLAN : Activity / Event Estimated Cost

Jan 18 Facilitate application for membership at Cebu Chamber of Commerce & CCCI – 12,000
(Mon) Industry and Mandaue Chamber of Commerce & Industry. ADMISN – 3,000

Coordination Meeting with the Department of Trade & Industry for possible MCCI – 12,000
brand collaboration (ex. Microsoft Philippines to host a free Webinar which ADMISN – 1,000
will be posted at DTI Region 7 Central Visayas Facebook Page)
DTI – 1,000
Jan. 18 PR Article for posting at iNews.Ph Website and Facebook Page with INEWS – 10,000
(Mon) 22,515 followers and 1 Million reached

(Negotiated at least 4 PR articles per month, 2 video uploads with 2

posters and free virtual presscon coverage with news article)
Jan 19 PR Article for posting at Sugbo.Ph-Cebu Philippines Facebook Page with SUGBO – 10,000
(Tue) 728,063 followers inclusive of two PR articles VAT Inclusive
(Negotiated for free virtual presscon coverage with brief write-up)
Jan 20 Radio Plugging & 5 minute Interview at DYLA AM Radio Station DYLA – 5,600
(Wed) (Negotiated for two free PR Article posting at DYLA Cebu Newsbreak VAT Inclusive
Facebook Page with 170,375 followers / Viewers 300k plus)
Jan 22 PR Article for posting at CDN Digital Website & Facebook Page with CDN – 16,800
(Fri) 1,913,058 followers VAT Inclusive
(Negotiated for free virtual presscon coverage with news article)
Jan 26 Virtual Presscon – Product Launching with PR article TOKEN – 40,000
(Tue) (20 pax event bloggers, TV, Radio, Online News, Newspaper) Metro Ayala GC
Jan 27 Ad Placement in Sunstar Newspaper – Half Page Colored SUNSTAR– 30,000
(Wed) (Nego for Virtual Presscon coverage with news article and two free PR VAT Inclusive
Article posting at Sunstar Newspaper Marketing Billboard or Business
Section including Sunstar Cebu Facebook Page with 1,180,757 followers)
Jan 27 Ad Placement in The Freeman Newspaper – Half Page Colored THE FREEMAN
(Wed) (Nego for Virtual Presscon coverage with news article and two free PR 20,000
Article posting at The Freeman Newspaper Business Section including VAT Inclusive
The Freeman Facebook Page with 440,663 followers)
Jan 29 Radio Plugging & 5 minute Interview at Y101 FM Radio Station Y101 – 15,000
(Fri) (Nego for two free PR Article posting at Y101 FM Cebu Facebook Page VAT Inclusive
with 60,297 followers)
Feb 1 PR Article for posting at Sugbo.Ph-Cebu Philippines Facebook Page with SUGBO – 10,000
(Mon) 728,063 followers inclusive of two PR articles VAT Inclusive
(Negotiated for free virtual presscon coverage with brief write-up)
Feb 3 Plugging & 5 minute Interview at Sibya TV Live SIBYA – 5,000
(Wed) (Negotiated for two free PR Article posting at Sibya TV Facebook Page
with 12,559 followers) News Anchor June Perez from ABS-CBN
Feb 4 PR Seeding of Microsoft Philippines Product TOKEN – 20,000
(Thurs) (20 pax event bloggers, TV, Radio, Online News, Newspaper) Metro Ayala GC
Feb 5 TV Plugging & 5 minute Interview at GMA Regional TV Live GMA – 50,000
(Fri) (TV Interview will be uploaded at GMA Regional TV Live YouTube VAT Inclusive
Channel with 300,000 followers)
Feb 9 Ad Placement in Sunstar Newspaper – Full Page Colored Advertorial SUNSTAR– 60,000
(Tue) (Nego for a full page Lifestyle Feature of Nino Nanquil at Sunstar VAT Inclusive
Newspaper Lifestyle Section)

SPECIAL TOKEN FOR THE LIFESTYLE WRITER – SM GC TOKEN – 5,000

Feb 11 Ad Placement in The Freeman Newspaper– Full Page Colored Advertorial THE FREEMAN
(Thurs) (Nego for a full page Feature of Nino Nanquil at The Freeman Newspaper 45,000
Business Section) VAT Inclusive

SPECIAL TOKEN FOR THE BUSINESS WRITER – SM GC TOKEN – 5,000

Feb 12 PR Seeding of Microsoft Philippines Product TOKEN – 20,000
(Fri) (20 pax event bloggers, TV, Radio, Online News, Newspaper) Metro Ayala GC
Feb 15 Radio Plugging & 5 minute Interview at Radyo Bisaya with Kuya M with Kuya M – 5,000
(Mon) 34,823 followers

(Negotiated for two free PR Article posting at Business News Asia Website
and Facebook Page with 2,389 followers)
Feb 17 PR Seeding of Microsoft Philippines Product TOKEN – 20,000
(Wed) (20 pax event bloggers, TV, Radio, Online News, Newspaper) Metro Ayala GC
Feb. 18 PR Article for posting at iNews.Ph Website and Facebook Page with INEWS – 10,000
(Thurs) 22,515 followers and 1 Million reached

(Negotiated at least 4 PR articles per month, 2 video uploads with 2

posters and free virtual presscon coverage with news article)
Feb 19 Radio Plugging & 5 minute Interview at DYLA AM Radio Station DYLA – 5,600
(Fri) (Negotiated for two free PR Article posting at DYLA Cebu Newsbreak VAT Inclusive

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 Facebook Page with 170,375 followers / Viewers 300k plus)
Feb 23 Ad Placement in Sunstar Newspaper – Half Page Colored SUNSTAR– 30,000
(Tue) (Nego for Virtual Presscon coverage with news article and two free PR VAT Inclusive
Article posting at Sunstar Newspaper Marketing Billboard or Business
Section including Sunstar Cebu Facebook Page with 1,180,757 followers)
Feb 24 Ad Placement in The Freeman Newspaper – Half Page Colored THE FREEMAN
(Wed) (Nego for Virtual Presscon coverage with news article and two free PR 20,000
Article posting at The Freeman Newspaper Business Section including VAT Inclusive
The Freeman Facebook Page with 440,663 followers)
Feb 25 Virtual Presscon – Product Launching with PR article TOKEN – 40,000
(Thurs) (20 pax event bloggers, TV, Radio, Online News, Newspaper) Metro Ayala GC
Feb 26 PR Article for posting at Sugbo.Ph-Cebu Philippines Facebook Page with SUGBO – 10,000
(Fri) 728,063 followers inclusive of two PR articles VAT Inclusive
(Negotiated for free virtual presscon coverage with brief write-up)
Mar 1 LED Billboard Advertisment at Escario Central Mall, Escario Street LED – 30,000
(Mon) VAT Inclusive
Total Spots: 2,000 plus 100 spots as bonus for 1 month. 70 spots per day
with 6 spots per hour from 6:00am to 9:00pm
Mar 1 Radio Plugging & 5 minute Interview at Radyo Bisaya with Kuya M with Kuya M – 5,000
(Mon) 34,823 followers

(Negotiated for two free PR Article posting at Business News Asia Website
and Facebook Page with 2,389 followers)
Mar 2 Radio Plugging & 5 minute Interview at DYLA AM Radio Station DYLA – 5,600
(Tue) (Negotiated for two free PR Article posting at DYLA Cebu Newsbreak VAT Inclusive
Facebook Page with 170,375 followers / Viewers 300k plus)
Mar 3 PR Seeding of Microsoft Philippines Product to be posted at CCCI FOC
(Wed) Facebook Page including the CCCI Viber Group
Mar 4 PR Seeding of Microsoft Philippines Product to be posted at MCCI FOC
(Thurs) Facebook Page including the MCCI Viber Group
Mar 5 PR Seeding of Microsoft Philippines Product TOKEN – 20,000
(Fri) (20 pax event bloggers, TV, Radio, Online News, Newspaper) Metro Ayala GC
Mar 9 Radio Plugging & 5 minute Interview at Y101 FM Radio Station Y101 – 15,000
(Tue) (Nego for two free PR Article posting at Y101 FM Cebu Facebook Page VAT Inclusive
with 60,297 followers)
Mar 12 Ad Placement in Sunstar Newspaper – Half Page Colored SUNSTAR– 30,000
(Fri) (Nego for Virtual Presscon coverage with news article and two free PR VAT Inclusive
Article posting at Sunstar Newspaper Marketing Billboard or Business
Section including Sunstar Cebu Facebook Page with 1,180,757 followers)
Mar 16 Ad Placement in The Freeman Newspaper – Half Page Colored THE FREEMAN
(Tue) (Nego for Virtual Presscon coverage with news article and two free PR 20,000
Article posting at The Freeman Newspaper Business Section including VAT Inclusive
The Freeman Facebook Page with 440,663 followers)
Mar 17 Plugging & 5 minute Interview at Sibya TV Live SIBYA – 5,000
(Wed) (Negotiated for two free PR Article posting at Sibya TV Facebook Page
with 12,559 followers) News Anchor June Perez from ABS-CBN
Mar. 18 PR Article for posting at iNews.Ph Website and Facebook Page with INEWS – 10,000
(Thurs) 22,515 followers and 1 Million reached

(Negotiated at least 4 PR articles per month, 2 video uploads with 2

posters and free virtual presscon coverage with news article)
Mar 29 PR Seeding of Microsoft Philippines Product TOKEN – 20,000
(Mon) (20 pax event bloggers, TV, Radio, Online News, Newspaper) Metro Ayala GC
Apr 8 Economic Briefing for SME’s. Webinar will be uploaded at DTI Cebu FB TOKEN – 5,000
(Thurs) Page including the teaser post

(Microsoft Philippines will take care of the Speaker and Webinar

Requirements)
Apr 12 Virtual Presscon – Product Launching with PR article TOKEN – 40,000
(Mon) (20 pax event bloggers, TV, Radio, Online News, Newspaper) Metro Ayala GC
Apr 12 Media Appreciation Dinner Dinner – 50,000
(Mon)
(Nino Nanquil to personally meet the members of the press)
Apr 14 PR Seeding of Microsoft Philippines Product to be posted at CCCI FOC
(Wed) Facebook Page including the CCCI Viber Group
Apr 15 PR Seeding of Microsoft Philippines Product to be posted at MCCI FOC
(Thurs) Facebook Page including the MCCI Viber Group

DURATION OF THE PROJECT:

The duration of this project shall cover the months when Microsoft Philippines activities and events are held,
specifically from January 15 to April 15.

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PROPOSED COST:

Agency Services Package Rate

Media Coordination & Dissemination of PR articles & photos
Coverage of selected activities & events
Documentation of News Clippings & Blogs
Prepares a Weekly PR Report
To create a Media / PR Plan PHP 60,000 per month
Coordination with CCCI, MCCI & DTI for brand collaboration
Facilitation of ad placements
Communication
Transportation

RMANEWS.NET as the Official Media Partner Package Rate

Provision of Microsoft Philippines Column at RMA New Website
where all of the Microsoft Philippines articles can be found.

Inclusion of Microsoft Philippines Logo at RMA News Sponsors

Space which is linkable to Microsoft Partners Philippines FB Page. PHP 10,000 per month

Unlimited Posting of Microsoft Philippines Event Posters at RMA

News Facebook Page.

Free posting and sharing of videos produced by Microsoft Philippines

at RMA News Facebook Page.

PROPOSED PAYMENT SCHEDULE:

Date Amount
50% downpayment January 15, 2021 PHP 105,000
Agency Services &
Media Partner
50% full payment April 15, 2021 PHP 105,000
Agency Services &
Media Partner
Reimbursables Per engagement PHP 792,600
TOTAL COSTS PHP 1,002,600

PROPOSED PROJECT TERMS AND CONDITIONS:

1. The Client shall provide the Media Relations Officer with all the information on the activities and events in
order for the Media Relations Officer to prepare the Media/Plan.
2. The Media Relations Officer shall only attend a maximum of five (5) selected events in order to gather
information, assists and entertains the press people and only if absolutely necessary.
3. The Media Relations Officer shall only issue an acknowledgement receipt to claim payment. The client
shall pay according to the payment schedule. Check payments shall be addressed to ROBBY
ALUGAR. For online payment you can deposit the reimbursables to this bank account:

ACCOUNT NAME: ROBBY M. ALUGAR

BPI SAVINGS ACCOUNT NUMBER: 1029027982
BPI MANGO BRANCH

4. The Media Relations Officer shall submit a status report of services rendered at the end of the project
duration.
5. The Client shall not use the ideas in this concept proposal for other projects not committed with the
Media Relations Officer.
6. The Client shall not be responsible for the payment of benefits for the Media Relations Officer, such as
Social Security Services (SSS), PhilHealth, Pag-ibig, and health/accident insurance.
7. The Client shall provide the necessary Media Tokens as recommended by the Media Relations Officer.
8. Travel and other incidental expenses shall be shouldered by the client.

I hope you will find my proposal satisfactory. I look forward to working with you. If you have any questions
about this proposal, please contact:

ROBBY M. ALUGAR
Mobile no. 0917-326-0113
Email: [email protected]

THANK YOU FOR YOUR BUSINESS!

________________________________
CUSTOMER ACCEPTANCE
(Signature over printed name)
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