Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
• Farmers: Rice Procurement High-Quality Basmati Rice: Known Strong Brand Marketing: Building Retail Consumers: Individuals and
For Steady supply of quality paddy Processing and Packaging for its premium basmati rice brand awareness and loyalty households purchasing rice for
Distribution and Logistics varieties with superior taste, aroma, through advertising. home consumption.
• Distributors and Retailers: Marketing and Sales and grain length. Trade Marketing: Supporting Bulk Buyers: Restaurants, hotels,
Helps in efficient product distribution Research and Development Variety of Products: Offers a range distributors and retailers with and catering companies requiring
across India. of basmati rice options. promotional activities and point-of- large quantities of rice.
Brand Recognition: Strong brand sale displays. International Markets: Importers and
• Logistics Providers: presence in India and international Customer Service: Providing distributors in countries with high
Collaborating with reliable logistics markets. responsive customer support. demand for Indian basmati rice.
companies to ensure timely and cost- Scalability: Extensive distribution Health-Conscious Consumers:
effective product delivery. network to deliver products across Individuals seeking healthy rice
India and internationally. options like brown rice, organic
Key Resources Channels basmati, and high-protein
alternatives like Quinoa.
Production Facilities Direct Sales: To large bulk buyers
Distribution Network like restaurants and distributors.
Brand Reputation Indirect Sales: Through a network of
Agricultural Relationships wholesalers.
Online Sales:E-commerce platforms.
Export Channels: Partnerships with
international importers and
distributors.
Cost Structure Revenue Streams
Procurement Costs: The cost of acquiring paddy from farmers. Sales from rice products - Rs. 3,335 Cr as of March 2023.
Processing Costs: Expenses related to milling, grading, and packaging of rice. Revenue Generated by exports to International Markets - Rs. 1931 Cr as of March 2023
Distribution and Logistics Costs: Costs associated with transportation and warehousing of products.
Marketing and Sales Costs: Expenses incurred for advertising, promotions, and sales personnel.
Research and Development Costs: Investments in developing new rice varieties and innovative
products.
