Dear Respondent,
As part of our requirement in Applied Entrepreneurship, we are currently working on a
feasibility study on our project which is WAFFLE LOOK.
In view of this, we humbly ask your time to take part in the survey. Please fill-in the
necessary items as directed. Your most honest response to this survey will be helpful in
determining the success of our planned business. Rest assured that all data gathered will be
dealt with utmost confidentiality.
- Grade 12 GAS Students
Please use the scale below as measure of your responses. Put a check mark (✔) in the
corresponding box of your choice.
1. Have you ever tried to eat waffle with a flavor of hotdog and cheese?
C YES
C NO
2. How often do you consume waffle?
C Daily
C few times a week
C Occasionally
C Rarely
C Never
3. What do you like about waffle?
C Refreshing taste
C Natural ingredients
C Low in calories
C Other (please specify)
3. What do you think about the price of waffle?
C It's too expensive
C It's reasonably priced
C It's too cheap
4. Where do you usually purchase waffle?
C Supermarkets
C Convenience stores
C Health food stores
C Street vendors
Other (please specify)
5. How do you prefer to consume waffle?
C Chilled
C Room temperature
C Other (please specify)
6. Have you ever used waffle in cooking or baking?
C Yes
No
7. What type of packaging do you prefer for waffle?
C Cellophane (small)
C Stick
C Paper plate (small)
C Small Brown paper bag
8. Would you be interested in trying different flavors of waffle?
C Yes
C No
9. How likely are you to recommend waffle to a friend or family member?
C Very likely
C Somewhat likely
C Neutral
C Somewhat unlikely
C Very unlikely
10. How important is it to you that waffle is made with natural ingredients?
C Very important
C Somewhat important
C Neutral
C Somewhat unimportant
C Very unimportant
11. How important is it to you that waffle is low in calories?
C Very important
C Somewhat important
C Neutral
C Somewhat unimportant
C Very unimportant
C 12. What other types of snack do you enjoy eating?
C Pinaypay (or any banana made)
C Bread
C Crackers
C Other (please specify)
13. How likely are you to purchase again?
C Very likely
C Somewhat likely
C Neutral
C Somewhat unlikely
C Very unlikely
14. Do you have any suggestions for improving Buko jelly?
C Yes (please specify)
C No
Thank you for taking the time to complete this survey! Your feedback is greatly appreciated.
MARKET SIZE AND VALUE
Questions Answers
About the market size:
1. How often do you buy this product Daily Weekly Monthly
(cookie)?
2. Do you buy different amounts at Yes No
different times of the year?
3. When are times that you buy most?
4. How much do you buy each time _________ pc/pcs.
5. When are the times you buy least?
6. How much do you buy each time?
About the sales outlets:
7. Where do you usually buy this food: (check one only)
Online
Local Shop
Kiosk (along the streets)
Mall (food court)
Others
