PARKING FINDER
GANESH PRANESH- 12102221
VARUN SACHAN- 12111907
CHANDALURI BHARGAVI NAIMISHA- 12112485
SRISHTY VAISHNAVA- 12112296
SHUBHAM SINGH- 12113629
BUSINESS IDEA- SCAMPER
With the help of Parking Finder App peoples can find the Parking space at anytime and at any place.
SCAMPER for Parking Finder
Substitutes- Traditional method of parking by smart parking approach using App to find out the
nearby Public or Private parking.
Combine- Various technology to provide accurate result like Parking map, Tracking of vehicle, Online
booking of parking space, GPS etc.
Adapt- by the peoples who are travelers, shop owners, peoples go for shopping, eating, watching
movies etc. and adapt by two-wheeler, three- wheeler and four-wheeler vehicles.
BUSINESS IDEA- SCAMPER
Modify- User can modify the theme of App also user can extend their date and time of parking space
through App apart from this user can select the parking according to area and price preference.
Put to another use- Users can also avail other services like servicing of vehicle.
Eliminates- the extra efforts of peoples to find out the parking space.
Rearrange- App give notification when user pass by parking lot.
CUSTOMER VALUE PROPOSITION
PRODUCT GAIN CREATOR CUSTOMER JOB
& In an App user is
SERVICES able to find the Easily able to find PAIN Wasting time in Functional as
out the parking the search of well as
parking lot and space Parking lot.
book the Tracking of vehicle Emotional
advance space in Risk of toeing or
increase safety
fine on vehicle customer job
parking lot
online. because of is done.
wrong parking.
Peoples are wasting lot of
time in the search of Save time
parking we develop an
App through which
PAIN RELIEVERS Convenient parking
peoples easily find out the
parking lot. Safety
GAIN
Value Proposition Customer Profile
COMPETITOR ANALYSIS
No online
Availability booking
Safety GPS is not
Accurate
CUSTOMER Time saving COMPETITOR
More on other
services
POP- Both help to find out online parking
Both have GPS facility
Online booking
POD- We provide online booking
Navigate to destination accurately Tracking
Provide car servicing facility Parking Map
OUR COMPANY
BUSINESS CANVAS
Key Partners Key Activities Value Proposition Customer Relation Customer Segment
App Developer- Customer Support Time Saving Offers Metro city customers
Hyperlink Infosystem Regular Update Safety Discounts Travelers
Map Providers- Interactive UI Chat bots Shop owners
Google API Online booking of Personalized Exp. Peoples go for movies,
Payment Gateway Parking space shopping etc.
Key Resource Channel
Provider- Razorpay Other Services- Customers who want
Parking lots- Mall, Parking lots Servicing of vehicle Social Media Ads to save time
Valet. Street parking Map data Partnership and Customer who wants
Servers- Bluehost Servers Collaboration safety of their vehicle
Play Store & App Store
Cost Structure Revenue Stream
App development cost Convince charge
Marketing and Advertisement cost Premium Services like Servicing of vehicle
Maintenance cost Referral
Server cost Ads
Data acquisition cost
SMART MARKETING OBJECTIVES
We want to increase users from 0 to 15K
We can measure our success with the help to Google Analytics
Our target is achievable because of our marketing and promotion
strategy
Our target is relevant because we have data about our product
We achieve our target within the first quarter
MARKETING BUDGET
COMPETATIVE PROFILE MATRIX
PERCEPTUAL MAP
CONJOINT ANALYSIS
Product- Estimated Values regarding to
Availability and Security
Availability
Moderate Availability - 0.013
Low Availability -0.120
Security
High Security - 0.013
Promotion- Ads, Low Security - 0.013
Influencer Marketing, PR, Price- Following are the estimated
Partnership, parking charges that Customers are
Collaboration willing to pay the below mentioned
Place-Play Store and Price Range:- 60-80(0.107)
App store Price Range :- 20-40(0.80)
ELEVATOR PITCH
https://drive.google.com/file/d/1Et_NdhwTTb455ekxNtB
gv7nBPZGwcBgY/view?usp=drivesdk
THANK YOU
