B B S
NBCC
BINUS BUSINESS SCHOOL
NATIONAL BUSINESS CASE
COMPETITION 2024
PRELIMINARY STAGE
PAPER GUIDELINES
HIGH SCHOOL LEVEL
PAPER GUIDELINES
PRELIMINARY STAGE
CONTENT & LAYOUT
The paper should not exceed 10 pages. These pages do not include:
Cover
References
Appendix (no more than 5 pages)
All participants are allowed to express their creative thoughts in writing on
these 10 (or less) pages, utilizing brief sentences and either following or not
adhering to the material below to create a clear structure for the answer.
Company Profile
Elaboration of Problem
Solution and Strategy
Implementation of the Strategy
The paper should be written using the following format:
i. Introduction
ii. Situation and Problem Analysis
iii. Proposed Strategy
iv. Conclusion & Suggestion
WRITING FORMAT
Title: Times New Roman, 16pt, Bold
Body: Times New Roman 12pt
Layout: Justified
Line Spacing: 1.5 lines
Margin: 1-inch margins on all sides
Size: A4
File Format: PDF
Footer: Page Number (right side of the page, starts after cover)
Citation Format: American Psychological Association (APA) 7th Edition
File Name: [Preliminary] Team Name_School Name_BBS NBCC 2024
BBS National Business Case Competition 2024 | bbs_nbcc
SUBMISSION REQUIREMENTS
The paper should be written clearly and properly in English.
The originality of the paper is a must. The paper must not have been
submitted in any competition or publication before.
There is no limitation on theories, frameworks or tools used, however,
participants have to base their analysis and strategy on data.
Only the team leader is allowed to submit the paper and should be
submitted once.
The papers should be submitted on bit.ly/HS_BBSNBCCPreliminary2024
Deadline of the paper submission is June 28th, 2024 at 23:59 (UTC+7)
Any decision from the judges and committee is absolute and cannot be
contested
During this preliminary stage, any further questions should be asked to the
high school level representative: +6282123232611 (Olivia). Your inquiries
should be around technical matters and you will not receive any responses for
questions regarding the case.
BBS National Business Case Competition 2024 | bbs_nbcc
ASSESSMENT RUBRIC
PRELIMINARY STAGE
SCORING
GRADING DESCRIPTION
WEIGHT
Whether the strategy has strong and robust
Soundness of Strategy foundation with a well-designed blueprint 30%
(clear goals, feasible and adequate resources)
To what extent the strategy is skillfully
Elaboration 25%
elaborated through written and visual media
Alignment of strategy
How the strategy aligns with the company’s
and company 20%
products and/or services
products/services
To what extent the strategies are creative and
Creativity of Strategy 25%
out of the box.
Total Score 100%
PENALTIES
Late Submission: 10% per hour
Additional Contents: 10% for each additional page
Plagiarism: The maximum percentage for plagiarism score is 20%. Team
disqualification will occur if the score exceeds the allowed limitations.
BBS National Business Case Competition 2024 | bbs_nbcc
