CHAPTER 7
PLANNING SPECIFICS
FOR HOSPITALITY
AND TOURISM
PROPERTY
INTRODUCTION
The tourism and hospitality industry has
evolved with technological advancements and
diverse design practices, catering to different
types of facilities like resorts, city hotels, spas,
and recreational facilities, ensuring they meet
specific planning requirements.
CONTENTS
CONTENTS Influences on Development The successful development of
hospitality and tourism facilities usually depends on a lot of factors,
many of which can be grouped according to the following:
1. Marketing-This aspect usually poses what the demand wants.
For us to plan a specific establishment, there should be an
increasing and unsatisfied demand for this type of facility.
2. Economics - This aspect lays down the state of the
economy and some financial inducements/constraints
which may favor or restrict the investment activity
CONTENTS
3. Location-This aspect lays down whether there are appropriate
sites for development coupled with adequate infrastructural
services and opportunities.
4. Enterprise This aspect refers to the correct interpretation of
the different requirements needed for development and the
entrepreneurial organization needed for the necessary finance
and expertise.
5. Planning and Design-This is the technical side that
focuses on creating an attractive facility that would
satisfy the marketing, functional, and financial criteria.
Planning
Planning Specifics
Specifics for
for Hotels
Hotels and
and
Other
Other Lodging
Lodging Establishments
Establishments
Hotelier Academy (2020)- suggested several
things that planners and developers would need
to consider if designing an accommodation
establishment.
1. Storytelling and Design Concept
Architects use storytelling to study, design, and decode
hotel concepts, providing owners and guests with an idea
of the property's identity and guest experience. This
concept influences design, private areas, facilities,
operational strategies, branding, and communication
specifications.
2. The Design and Its Connection to
External Elements
The hotel's location significantly influences its outdoor
environment, interior design, and guest experience. Its
proximity to the sun's motion should inspire architect's
designs of zones, functions, materials, textures, and
colors.The climate and location greatly affect the guest
experience.
3.The Hotel First Impression
An architect must design a hotel's entrance to
reception, ensuring aesthetics align with the hotel's
aesthetics, promoting warmth and intimacy, and a
relaxed yet enticing route. The hotel entrance should
entice the guest to come in and enjoy.
4. The Guestroom
Architects should design smart zones in guestrooms,
dividing essential elements like bed, shower, and
storage spaces, considering intricate details and guest
experience in a comprehensive floor plan. The
guestroom is the playing field of the guest filled with
the differerit stories he/she will make.
5. The Guest and His/Her
Experience
Cornell (2020) emphasizes the significance of designing
hospitality facilities for guest comfort, focusing on
aesthetics, functionality, relaxation, entertainment,
socialization, and gastronomic enjoyment to create
memorable experiences.
6. The Hotel Common Areas
Architects must consider the hotel's activity areas,
such as lounge, restaurant, breakfast station, and pool,
during the study and planning phase to establish
branding and increase revenue. The common areas
provide an avenue for different hotel stakeholders to
interact with each other. .
Planning Specifics for Restaurants and Other
Foodservice Establishments
Caruso (2017) discussed in an article the
different planning specification needed
by a planner or architect in designing
restaurants:
1. The Façade Is Very
Important
A restaurant's entrance is crucial for its
recognizability. A catchy, unique façade with
a bold name and a theme can establish an
image for guests, making it easy to achieve
and memorable.
2. Keep an Eye on Your Target
Clients
Design a restaurant based on target
audience preferences, experimenting with
bold colors, funky furniture, and wall art,
or a chic and simple design with clean
interiors.
3. Choosing the Right
Light
Lights are crucial in restaurant design,
enhancing furniture, hiding flaws, and
appealing to guests. Proper lighting can
create an intimate atmosphere, while
neon lights offer a funky feel.
4. Selecting Your Colors
Well
Color significantly impacts decision-making
in people's brains, and the right color scheme
can create a visually appealing space. Family
restaurants often use pastels, while bars and
pubs opt for vibrant colors. Architects should
consider the target clientele.
5. Use a Selection of
Tables
Blend tables in design mix based on target
clientele, considering privacy, and demands.
Adjust layout for residents and guests,
ensuring free movement and consideration of
privacy and demands.
6. Establishing a Clear
Layout
The architect must design a visually appealing
restaurant layout, ensuring effective plot
distribution and proper layout of sections,
involving professional consultation for
optimal layout and final plan.
7. Selecting Good
Music
Music plays a crucial role in restaurant
design, appealing to all senses. It influences
guests' behavior, with rock music increasing
appetite and classical music calming the
stomach, enhancing the refined taste of the
food
8. Taking Care of
Your Restrooms
Restaurant designers often overlook
restrooms, but they are vital for
maintaining a restaurant's image and
guest satisfaction, potentially reducing
future visits.
9.The Kitchen
The kitchen, the primary production area
of a restaurant, should be designed with
a large glass door to showcase the food
preparation process and ensure safety
for guests and employees.
10. Heating and
Ventilation
Designing a restaurant with proper
heating, ventilation, air-conditioning,
and safety measures is crucial to
ensure comfort and safety in the
kitchen.
Identification
1.This is the playing field of the guest filled with the differerit
stories he/she will make.
2. This aspect usually poses what the demand wants. For us to
plan a specific establishment, there should be an increasing and
unsatisfied demand for this type of facility.
3.The primary production area of a restaurant, should be
designed with a large glass door to showcase the food
preparation process and ensure safety for guests and employees.
4.It plays a crucial role in restaurant design, appealing to all
senses
5.This aspect lays down whether there are appropriate sites for
development coupled with adequate infrastructural services and
opportunities.
6.They are vital for maintaining a restaurant's image and guest
satisfaction, potentially reducing future visits.
7.This aspect refers to the correct interpretation of the different
requirements needed for development and the entrepreneurial
organization needed for the necessary finance and expertise.
8.This is the technical side that focuses on creating an attractive
facility that would satisfy the marketing, functional, and
financial criteria.
9.This aspect lays down the state of the economy and some
financial inducements/constraints which may favor or restrict
the investment activity.
10.This concept influences design, private areas, facilities,
operational strategies, branding, and communication
specifications.
Key to correction
1.guestroom
2.Marketing
3.Kitchen
4.selecting a good music/Music
5.Location
6.Restrooms/Taking Care of Your Restrooms
7.Enterprise
8.Planning and Design
9.Economics
10.Storytelling and Design Concept
