E Commerce
E Commerce
E-COMMERCE
-LALRUATMAWIA TOCHHAWNG
TABLE OF CONTENTS
Example of E-Commerce
Virtually any product or service can be bought or sold through e-commerce, including books, music,
airline tickets, and financial services like stock trading and online banking.
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TYPES OF E-COMMERCE AND ITS BASIC OPERATING MODELS
EXAMPLE of E-Commerce
Amazon is a giant in e-commerce, recognized as the world's largest online
retailer and continuing to expand. It significantly disrupts the retail industry,
prompting many major retailers to rethink their strategies.
Founded by Jeff Bezos in 1994 as an online bookstore, Amazon has grown to offer a wide range of products,
including clothing, housewares, power tools, food and drinks, and electronics. Company sales increased by 9% in
2022 from the previous year, totaling $513.98 billion compared to $469.82 billion in 2021. Amazon's operating
income dropped from $24.88 billion in 2021 to $$12.25 billion in 2022.
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ADVANTAGES DISADVANTAGES
- Convenience: E-commerce operates 24/7. - Limited Customer Service: Online shopping lacks
the in-person assistance of a physical store.
- Increased Selection: Online stores often offer a
wider range of products. - Lack of Instant Gratification: Online purchases
require waiting for delivery.
- Potentially Lower Start-up Cost: E-commerce
businesses generally do not require a physical - Inability to Touch Products: Online images may
storefront, reducing overall costs. not fully represent an item, leading to
dissatisfaction when products do not meet
- International Sales: E-commerce stores can sell to expectations.
customers worldwide as long as they can ship to
them - Reliance on Technology: If the site crashes or
requires downtime, the business is effectively closed
- Easier to Retarget Customers: Digital storefronts until it is restored.
make it easier to attract customers' attention with
targeted advertisements, marketing campaigns, or - Higher Competition: The low cost of entry for
pop-ups. e-commerce means many competitors can easily
enter the market.
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