NEWS PALETTE

Faculty of Science and Humanities, SRM IST, Kattankulathur

Newsletter For private circulation only Volume 1 Number 2

Anveshan 2023-2024: International Budget Analysis - 2024

Students Research Convention by AIU STAFF WRITER
STAFF WRITER SRMIST’s FSH Department of Economics conducted “Budget Analysis – 2024
event recently held in association with the Departments of Commerce, Accounting
Pushing the boundaries beyond of what is possible, the success of the Department Finance, and Corporate Secretarieship. The event took place at the prestigious
of Computer Application showcases the caliber of research being conducted at Hippocrates Auditorium and featured CA K Hariharan, a distinguished Chartered
FSH, SRM IST. Our students P.Venkataraman, II BCA DS, S.Shivadarshini, II Accountant, as the guest speaker. Dr K Selvasundaram, the Professor & Head of
BCA DS and M.Abdul Rahim, I MCA clinched the First Prize in Agriculture CS and AF, commenced the proceedings with a welcome address, setting the tone
for the day’s discussions. Following this, Dr A Vinay Kumar, Pro Vice Chancellor
Category at the Anveshan International Students Research Convention 2024. The (SHML) at SRMIST, delivered a presidential address, underscoring the importance of
Project entitled “Smart Precision Agriculture” aimed to revolutionize irrigation budget analysis in contemporary economic contexts. Dr R Angayarkanni, Professor
system for environmental sustainability. and HoD of Commerce, introduced the guest, highlighting his expertise in the
field. The event saw active participation from approximately 400 students across
The team was awarded a sum of Rs.75000. This victory is a testament to the the collaborating departments, fostering an environment conducive to learning and
unwavering commitment and relentless pursuit of excellence. intellectual exchange.

The Helmet Awareness Demonstration Rally took place on February 13, 2024, at the KTR campus, organized by SRMIST NSS Cell Unit 5, FSH. Helmets for the event were
sponsored by TN11 BIKERZZZ, Chennai. The rally was inaugurated by Dr. A. Vinay Kumar, Pro Vice-Chancellor (SBL) of SRMIST KTR, and program was graced by Dr.
A. Duraisamy, Dean of FSH, and Dr. Albert Antony Raj, Deputy Dean of FSH, Dr T Lakshmanan NSS Program Advisor, Dr V Prakash NSS Program Coordinator. The
coordination of the event was overseen by Dr. S. Antony Raj and Dr. P Yogalakshmishmi, Program officers of FSH, KTR. NSS student volunteers conducted a Helmet Usage
Demonstration during the event, emphasizing the critical importance of following safe practices on the roads to prevent severe head injuries. The rally underscored the collective
responsibility of both riders and communities in prioritizing helmet usage for road safety.
2 2024 | NEWS PALLETE | Volume 1 Number 2

National Level Math Fest : ALTITUDES’24

STAFF WRITER

On February 27th, 2024, The

Department of Mathematics and
Statistics National Level Math
Fest in Faraday Hall on the SRM
Main Campus. This Fest aims
to assist students in developing
their logical, analytical, and
thinking abilities. As the guest
speaker Dr.R.Ramakrishnan
Ex-Scientist, Indian Council
of Medical Research (ICMR)
in Chennai added grandeur
to the festivitie. “Utility of
Mathematics and Statistics in
a various fields” was the topic
of his talk. Dr.R.Ramakrishnan
narrated a little story to assist
the audience better learn about PRIZE WINNERS LIST: ii)Bavadharani. R, SRMIST, Christina.V.D, ii) Ann Mary 1st Prize : i) Preethika, ii)
probability in order to demonstrate 3rd Prize winners, M.Pranesh, Joseph, Stella Maris College. Godina Sheffrine.Y, iii) Abigail
PAPER PRESENTATION
their understanding of how it is College: SRMIST 2nd Prize winners i) Yashawini.S, Shalo.K, Madras Christian
implemented. Furthermore, he 1st Prize winners i) Rebecca ii) Suhas Varma.S, SRMIST. College. 2nd Prize : i) Astha
CONNEXIONS
presented us with a novel idea J Pricilla, ii)Sheethal, Madras 3rd rize winners, i) K.Sujatha, Anand, ii) Tanya Prajapati,
on digital law for natural data. Christian College. 2nd Prize 1st Prize winners i)Santhosh.S, ii) A.Radhika, DRBCCC Hindu SRMIST. 3rd Prize : i) Janani.M,
winners i)Nahil Alikutty, ii) ii) Sreeman Sudharsan.R, College ii) Archana.M, iii) Shaalini.S,
On this occasion, a number of Manu Premchandran, SRMIST. SRMIST. 2nd Prize winners i) Madras Christian College
events were conducted, including 3rd Prize winners i)Moammed Kishorekumar.M, ii) Hayagriva.P, OLYMPIAD
a competition to create Poster COGNITIVE RECALL-
Nadeemullah.N, ii) Syed Riyas SRMIST. 3rd Prize winners 1st Prize winners: Kuheli
presentation, Paper presentations, MEMORY CHECK
Ahamed, The New College i)M.Mohammed Abubakkar Ojha, Madras Christian College.
Mathematical Olympiads, dumb Siddiq, ii)N.Nawshad Ali, The 1st Prize, Amal Abraham,
POSTER PRESENTATION 2nd Prize winner: Chandru.K,
charades, Connexions – riddles New College Madras Christian College.
Madras Christian College. 3rd
and puzzles, Memory check and 1st Prize winners, i)Moammed 2nd Prize, Shilpa Mary John,
MATHEMATICAL Prize winners: Heerajeth.M,
Mathematical drawing. The Nadeemullah.N, ii) Syed Riyas Madras Christian College.
DRAWING College: SRMIST
participants are skill-builders Ahamed, The New College, 2nd 3rd Prize, Laakshmi Gayathri
from a variety of colleges. Prize winners i)Pooja Yamula, 1st Prize winners i) DUMB CHARADES Nandakumar, SRMIST

Alumni Synergizing FSH Students shines at GURUSHIKSA

(Intercollegiate competitions)
Success Programme

STAFF WRITER The keynote address was delivered by STAFF WRITER 1) Yashvi, BA JMC Rang Manch
Mr. Akshay Vaisyanathan, Director of (2nd Position)
The Department of Corporate Avves, Headhunting, and Mr. Naveen Guru Nanak College, Velachery
1) Tejash, II B.Com Gen
Secretaryship and Accounting & Finance Sunder, Senior Executive at CITI Bank. Chennai, conducted Annual Fest
organised Guest Lecture by two eminent Both of them shared valuable insights Called GURUSHIKSA (Intercollegiate 2) Geetika ,II Bsc. Psychology
alumnus titled Synergizing Success competitions) on 27th February 2024.
and experiences from their successful Auction (3rd prize)
on 09-02-2024 Dr.K.Selvasundaram careers. 200 students were participated The students from Hindi Department
1) Aditya II B.Com honors IAF
Professor and Head, delivered welcome enthusiastically and interacted with the Faculty of Science and Humanities
address and highlighted the importance alumni. It ended with vote of thanks by SRMIST Kattankulathur won in: 2) panakj II B.Com Gen
of alumni for the alma matter. the Dr.M.Sivasankari. Miss Gurunanak 3) Manas B.Com Honors PA
 2024 | NEWS PALLETE | Volume 1 Number 2 3

Amartya Visits Artha!!

STAFF WRITER Economics, SRM Institute

of Science and Technology,
ARTHA, organized by the Kattankulathur, actively
Department of Economics at participated in the event. Two
Madras Christian College, students from I. B.Sc. Economics,
Chennai, is an annual two-day Harsha Vardhini K. and Sandhya
departmental program held on Shree M., presented a paper titled “Apprentissage du Français : Elements Grammaticaux,
‘Role of AI in transforming the
January 22nd and 23rd, 2024.
Indian Economy’ in the paper Phonétiques et Culturels à Maîtriser”
Students from the AMARTYA presentation event held January
club at the Department of 21st, 2024. STAFF WRITER body language, the advantages of of togetherness as the event
studying abroad, and the benefits came to a close. The students
One-Day Workshop got of learning French. He explained are enriched and enjoyed this
‘Sresth kavi 2024’ underway with traditional, the phonetics and culture. The session. The vote of thanks
Culture, with a performance special inaugural address given are delivered by Miss Divya
of Tamil Thai Vazhtu and a by Dr. Thomas Chaumont, French Dharshini, Teaching Associate,
ceremonial lighting of lamp, Language Attaché, explored the Department of French, Faculty
which stood for the wisdom and complexities of French culture of Science and Humanities.
enlightenment that the program and clarified the subtleties
The afternoon session was
sought to impart. of French language exams,
resumed by Dr.C.Thirumurugan,
captivating the audience. He
The welcome address given Professor and Head, Department
said that the French President
by K. Kumaravel, the Head of French, Pondicherry
welcome other country students
of the Department, Faculty University, with tiled “Les
for higher studies. He discussed
of Science and Humanities, éléments Culturels dans la
and interacted with students to
SRMIST, gave a hearty welcome méthode “Génération” which
exchange culture in France.
to all guests, dignitaries and indeed was an interactive session
The Chief Guests presented
the importance of language carried out thoroughly with all
medals to the top achievers
and cultural interchange in the cultural elements connected
for the academic year 2022–
STAFF WRITER the modern, globalized world. in the book “Génération A1”.
2023 students in recognition
He explained the importance of
The keynote address was given of their outstanding work and
Dakshin hindi prachar sabha, Madras organised intercollegiate grammar, French civilization,
by the distinguished Chief Guest, commitment to learning in
poem recitation competition ‘surlahari’ the event was held on and day today life in French. He
Dr. R. Venguattaramane, UGC French Language.
is interacted with the students
21st of February, 2024. Tejash Sharma, a 2nd year B.Com student
Emeritus Professor, Pondicherry The Zephyr Club Office and clear the conflicts while
has added a feather to our cap of Hindi department,FSH for the University. He shared with the Bearers participated in a fun learning of the foreign language.
second consecutive year. He was awarded with a cash prize of audience his knowledge of photo shoot that captured the The students are enjoyed as well
Rs.1000 and given the title of ‘Sresth kavi 2024’. nonverbal communication through attendees’ excitement and sense as to involve the entire session.

FSH Students excels

in Inter-collegiate fest
STAFF WRITER Channel Surfing (2nd Place)
Stella maris College for 1. Pankaj (IInd B.Com.Gen)
Women Chennai conducted 2. Kavya Singh (Ist B.Sc. Biotech)
Parampara Inter-collegiate fest 3. Kanya Singh (Ist B.Sc.Viscom)
on January 24th 2024 our Hindi 4. Aditya Singh (II nd B.Com
IAF )
Students won
5. Tejash sharma (IInd B.Com
Group Singing (1st Place)
Gen)
1. Kanya Singh (Ist B.Sc.Viscom) Poster Making
2. Kavya Singh (Ist B.Sc. Biotech) 1. Tiana (Ist place) (IInd B.Sc.
3. Tejash sharma (IInd B.Com Psychology)
Gen) 2. Kuhu (IIIrd place) (IInd B.Sc.
4: Niranjana (Ist Bsc.Viscom) Psychology)
4 2024 | NEWS PALLETE | Volume 1 Number 2

Inter College Competition for World Hindi Day

STAFF WRITER

Looking back at its history,

World Hindi Day is celebrated
to honour the contribution of
all the Hindi speakers and
revolutionaries across the globe.
In 1949, Hindi was spoken
for the first time in the United
Nations General Assembly.
In 2006, the first World Hindi
Day was observed by the then
Prime Minister of the country
– Dr. Manmohan Singh. 14 appreciated by the audience. motivated the participants. The was thoroughly enjoyed by the were-
September is considered as The film portrayed the injustice programme began with Poetry audience. Through the art of 1. P o e t r y R e c i t a t i o n
National Hindi Day, while it meted out towards a common Recitation Competition. To begin channels, with its passing in the Competition-
is celebrated worldwide on man who was falsely accused on a fresh note, our anchor, Tejash blink of an eye, the audience i) Ayushi- 3rd- Madras
the 10th of January annually. of sexually abusing a woman. Sharma recited a magnificent was taken on a revolutionary Christian College
At the end, we get to know that poem and revealed his hobby journey to explore the realms ii) Shweta Shalini- 2nd- Madras
The anchors were Aditi Mandal,
he was an Army Major who lost towards poetry writing. Kanya, of television and its intricacies. Christian College
from B.Sc. Biotechnology (First
both his hands during warfare. a student of BS Biotechnology With this, our programme iii) Sakshi Yadav- 1st- Ethiraj
year) and Tejash Sharma, from
To lighten the mood, our student (First year) also pitched in and came to an end. To give our College for Women
B.Com. Commerce (Second year).
of BSc Psychology, Siddhant expressed her talent. All the students a chance to exhibit 2. Debate Competition-
To start off, one of our students
Tiwari presented a rap which participants recited wondrous their hidden talent, a myriad i) Rishika Sharma and Akash
from the Faculty of Science
was solely written by him. The poems and the roar of applause number of people were called Singh- 3rd- SRM University
and Humanities of B.Sc. Data
audience was in awe and the flourished by everyone seated in upon the stage. Each of them Vadapalani City campus
Science (First Year), Harshita
laurels seemed unstoppable. the auditorium. Various poems entertained the audience. From ii) Shruti Kumari and Ayushi-
Prabhu showcased her talent
One must always remember that were recited, ranging from broken stand-up comedy to singing, 2nd- Madras Christian
and performed a prayer dance
language is a medium of mere dreams and ways to amend it no stone was left unturned. To College
for the programme to be a huge
communication and a person to a gist of Queen Padmavati add a cherry on the cake, the iii) Sakshi Yadav and Shezleena
success. The performance was
should not judge somebody and King Rawal Ratan Singh. exhibits of the Art Competition Taiba- 1st- Ethiraj College
phenomenal and it made the
based on the language they The essence of recitation was was shown and everyone’s jaws for Women
audience wait for what was in
most resonate with. As rightly perfectly demonstrated. The next were on the floor, their eyes in 3. Channel Surfing-
store for them. Following this,
said by ma’am, language is a competition was of Debate. The a symphony and their hearts i) Madras Christian College-
our Chief Guest, Sir Anwar
tool of communication free participants did full justice to delighted to see such a beauty. 2nd
Ali; Pro- Vice Chancellor, Sir
from judgement, remorse and the topics given to them either ii) Ethiraj College for Women-
Vinay Kumar; Dean of Faculty Before the vote of thanks,
jealousy. When it comes to for or against the statement. 1st
of Science and Humanities, the moment which everyone
judging an individual based on The first topic was Virtual vs 4. Art Competition-
Dr. A. Duraisamy; Deputy eagerly waited for had finally
the language they profess, then Traditional Learning and the two i) S Jahapriya- 3rd- Vaishnav
Dean of Faculty of Science come. It was time for the Prize
it becomes the key indication participants had to share their College
and Humanities, Dr. S. Albert Distribution Ceremony. To
that language is in grave danger thoughts on its boon and bane. ii) Gaurab M Sayankar- 2nd-
Antony Raj; Head of Department make this ceremony even more
and we are falling into the trap Advantages and disadvantages St. Thomas College
of Hindi, Dr. S. Preeti, along meaningful, our IQAC Dean
of such misunderstandings. Dr. of an extremely relevant mode iii) Sukriti Singh- 1st- Vaishnav
with our Hindi professors, Dr. of Faculty of Science and
S. Preeti. The line of speeches of communication. Social College
S. Razia Begum and Dr. Md. Humanities, Dr. Nedunchezhiyan
was continued by our Chief Media was also looked upon. Our very own club of Hindi
Shwahidul Islam were called V.P was called upon to share
Guest, who shed some light on With a good sportsmanship, the department, the Tejas Club gave
upon the stage to light the lamp.
the significance of the Hindi Debate Competition went by his enlightening words and out the Tejas Award, for the
As part of the semester language and how it is a versatile smoothly. The last competition rewarded the winners along first time to the college with
assignment, the students of BS and a language of togetherness. of the day was Channel Surfing. with our Chief Guest, Dr. S. the highest number of points,
Biotechnology made a short film, Our Hindi professor, Dr. Islam Multiple teams participated at Preeti and Dr. Razia Begum. which was none other than
which was displayed and much also expressed his thoughts and this unique competition and it The winners of the competition Ethiraj College for Women.

FSH Students excels in state level competition

STAFF WRITER The final round was held on
31st January, 2024 and Aditi
Guru Nanak Educational Mandal was awarded the third
Society and its unit Guru Nanak position with cash prize of Rs.
college hosted the 7th edition 5000. In theatre competition,
of Gurushiksha state level our team of Seven members
competition comprising three were given third prize winners
events namely. and were also awarded cash
1. Oratorical. 2. Poster Making. prize of Rs. 5000. The 7 team
3. Theatre. members of theatre were
Our students participated in 1. Tejash sharma, B com. Gen
all the competitions in Hindi 2. Kavya Singh, BSc Visual
language and bagged prizes Communication
in two categories. In oratorical 3. R. A. Manash Kumar, B. 4. Srijan Dubey, BCA DS communication Sc Visual communication
competition, Com(hons) P. A 5. Deepika Singh, B.Sc Visual 6. Deepak Krishnachandran,B. 7. Aditya Singha, B. Com IAF
 2024 | NEWS PALLETE | Volume 1 Number 2 5

Entrepreneurial Development Consumer Rights Awareness Program

Program on “Entrepreneurial organized by the Department of
Success: Experience of A2B Commerce in collaboration with (NSS)

STAFF WRITER

The Department of Commerce at SRM Institute of Science

and Technology recently held an Entrepreneurial Development
Program centered on “Entrepreneurial Success: Experience of
A2B” on February 5, 2024. Dr. A. Duraisamy, the Dean of the
STAFF WRITER
Faculty of Science and Humanities, underscored the event’s
significance, highlighting Mr. K.T. Srinivasa Raja’s insights. The Consumer Rights Awareness Program, organized by the Department of Commerce
Throughout the program, speakers emphasized cultivating an in collaboration with the National Service Scheme (NSS), featured a mime play creatively
entrepreneurial mindset and skills. Mr. Raja shared his personal designed to convey crucial messages on consumer protection. Esteemed dignitaries, including
journey and success formula, stressing the importance of hard Dr. R. Angayarkanni, Dr. K. Selvasundaram, Dr. Prakash, and Dr. S. Antony Raj, emphasized
the significance of consumer empowerment. The collaboration with NSS highlighted the
work, health, and respect for mentors. Dr. Bhuvaneswari
societal importance of promoting consumer rights. Through such initiatives, NSS exemplifies
extended gratitude concluding a successful event that inspired its commitment to community service and social responsibility, advocating for accountability
attendees and furthered the department’s mission to nurture and transparency in the marketplace. This collaborative effort underscores the critical role of
future entrepreneurial leaders. consumer rights in fostering societal well-being and positive change.

Seven Days Faculty Development Program entitled “L’art

de l’Enseignement de la Traduction: Défis et Stratégies”
STAFF WRITER translation and importance of functions of translation, problems structural, functional, interactive of monolingual or bilingual
communication between the of ambiguity, qualities of or interactional, and various context in different level.
Seven Days Faculty nations, increase in technological translator, difference between approach of translation such
Seventh day of this FDP
Development Program entitled transfer in developed countries, translation and interpretation as grammatical approach,
session was given by Professor
“L’Art de l’Enseignement de la also spoke little about theory that translators have some double translation approach,
of linguistic and translation by C. Thirumurugan, under the
Traduction: Défis et Stratégies” timing to do translation where as communicative approach,
from 25 to 31 January 2024 stating various elements such topic “Traduire le message:
Interpreters have taken important practical and personal approaches
was conducted by Department as colors, food, festival etc. Traduire le sens “.
key points to do interpretation. and also translations techniques
of French, Faculty of Science The Inaugural session ended in terms of theory of psychology, Speaker spoke on the definition
Fourth day of this FDP
and Humanities, SRMIST, with Vote of Thanks by Ms. philosophy, post-colonial etc. of translation, different difficulty
usually began with the topic
Kattangulathur, Chennai. Divya Dharshini, FSH, SRMIST. inherent in the translation,
“La Traduction du français dans Sixth day of this FDP was
The first day, Inaugural le contexte kurde au Kurdistan given by Professor S. Shoba significant aspects of translation,
Second day of FDP, began with how interpretative theory
Program began with Tamizh the topic “Les sept procédés de Iraquien” by Mrs. Sarah Kayfi under topic ″La traduction: outil
Thai Vaazhthu, followed by Akram. Speaker has spoken important dans l’apprentissage differs from linguistic theory in
traduction et leur emploi” given
welcome address given by Mr. K about the cultural dimension in du français″. several ways and the process of
by Dr. P. Ranjith Kumar. Speaker
Kumaravel, Head, Department translation, and various issues translation proposed by Danica
highlighted the classification of Professor S. Shoba mentioned
of French, FSH, SRMIST. related to grammar, vocabulary, Seleskovitch and Marianne
seven methods of translation that the translation is an important
sociolinguistics aspects, and also Lederer. He mentioned that the
The Inaugural Address was proposed by J.-P. Vinay et tool in learning French using
J. Darbelnet using various issues related to the question of translator will be confronted with
given by Chief Guest Mr. A.S. various approaches such Grammar the problem of ambiguity and
parameters with examples of Kurdish culture and literature,
Thirumalai, Deputy Registrar and Translation, audio-oral, the variety of interpretations,
Direct or literal and indirect and time period of text written.
(Retired) Madras High Court audio-visual, concept of learning which could be struck its flows
Chennai, who shared his personal translation etc. Fifth day of this FDP and its importance’s, and also of translation. The translators
experience and issues related to Third day of this FDP was commenced with topic the mediation can be used do not translate a language but
translation of legal terminology commenced with the topic ″Didactique du FLE et Traduction: either in the same language or
always translate a message.
in one language to other. The ″Didactique de la traduction où se trouve le pont″ given by from one language to another.
special Inaugural Address was interprétative″ given by Prof. Professor Moses Nyongwa. She also highlighted that the At the outset, this FDP covered
given by Professor Emeritus, R. R.Venguattaramane. Speaker Speaker has spoken about understanding of text is the base challenges and strategies in
Venguattaramane, Pondicherry highlighted various theory various definitions of translation of translation and also explained terms of legal terminology,
University, Pondicherry, who proposed by Danica Seleskovitch in didactics and history of use of translation method in cultural, linguistics, didactics
spoke about the teacher bound et Marianne Lederer along with translations. He was articulated class room activities such as and teaching of translation and
to upgrade the knowledge in some examples, the various about various methods such as communicative approach, use interpretation etc.
6 2024 | NEWS PALLETE | Volume 1 Number 2

Three-day workshop focusing on Econometrics using R

STAFF WRITER and academician from Azim
Premji University, Bangalore,
Scope of the Workshop: known for his contributions to
Economics and Econometrics,
R, a programming language
led the workshop. The workshop
with extensive applications
was organized by Dr. V. Prakash,
in various fields, especially
Head & Organizing Secretary,
Economics, formed the core along with the organizing
of the workshop. Participants committee comprising Dr. Stephy
were introduced to its utilities Christina S, Dr. Gopi D, and
in data analysis, statistical student organizers Ms. Harsha
modeling, and machine learning. and Ms. Kavipriya. A total of 78
The workshop highlighted R’s teaching faculty and research
diverse statistical functions, its scholars from Southern India
support for hypothesis testing, and Tamil Nadu participated.
regression analysis, and its
The workshop provided
popularity in academic research
participants with valuable insights
across multiple disciplines.
into econometric analysis using R,
Resource Person: Neeraj contributing to the advancement the field. Certificates were acknowledging their active to the workshop’s success.
Hatekar, an Indian Economist of research and academia in distributed to all participants, involvement and contribution

Awards & Recognitions Awareness on Study

STAFF WRITER and Technology, Kattankulathur, in
March 2024.
in Abroad Programs
Dr P Sankar, Associate Professor
Received BEST PAPER Award for 10th
Published a Book Titled Financial International conference on Paramount
Management , Infinity Publication PVT Business Transformation organized
LTD ISBN – 978-93-92917-1 by Department of Commerce, SRM
Institute of Science and Technology,
Dr Lenin, Assistant Professor,
Kattankulathur.
Department of commerce has awarded
silver medal for Research Day held on Mr Sathya – Student
28th March 2023.
Sathya is a third-year B.Com Hons
Mr Sakthi – Research Scholar Professional Accounting student from
the Department of Commerce who
Awarded the “Best Poster Presenter” for
has been able to become a qualified
Dr. Paarivendhar Research Colloquium by
management accountant by passing three
SRM Institute of Science and Technology,
levels of case study exam conducted
Kattankulathur, in March 2024.
by CIMA. He passed the Operational
Received the “Silver Medal” for the Case Study in 2023,he proceeded to
paper presentation on the Research Day pass the Management Case Study in
conducted by SRM Institute of Science the same year, Strategic Case Study in
and Technology, Kattankulathur, in 2024. He has been working towards this
March 2024. since his first year of college. Passing
these exams makes him a qualified
Ms Savitha – Research Scholar
management accountant and CIMA
Received the “Gold Medal” for the member. His constant commitment to
paper presentation on the Research Day meet his goal was a major factor in his
conducted by SRM Institute of Science success in Passing CIMA all levels.

STAFF WRITER other countries. He gave insights on

the opportunities available for students
The awareness program about overseas from different backgrounds. Students
opportunities was conducted for the with computer science backgrounds
second and third year students of SRM have more opportunities in Ireland and
IST FSH, Department of Commerce by Germany whereas finance background
Osprey academy. The program aimed students have opportunities in USA,
to raise awareness about the various
UK and Australia. He also spoke about
international educational opportunities
the importance of studying in a good
available to students and equip them
college to boost up skills required for
with the necessary information to begin
their study abroad journey. The session building a career. Students gained a
speaker was the senior consultant of the broader understanding of the diverse
Osprey academy. He gave information study abroad options available to them.
about all the opportunities available for Presentations and discussions provided
the students wishing to do their master’s students with valuable information to
degree in countries like USA, UK, consider while planning their study
Canada, Germany, Ireland and various abroad journey.
 2024 | NEWS PALLETE | Volume 1 Number 2 7

Campaign on Mera Pehla Vote - Desh Ke Liye

STAFF WRITER of activities was proposed to inspire
and engage first-time voters in the
In alignment with the launch of democratic process. Dr A Duraisamy,
the “Mera Pehla Vote Desh Ke Liye” Dean, Faculty of Science and Humanities,
Campaign, which was scheduled from disseminated this information across
February 28, 2024, to March 14, 2024, the all students, faculty members, and
Ministry of Education, in collaboration staff, encouraging their enthusiastic
with the Ministry of Youth Affairs, aimed participation in this pivotal national
to foster universal and informed youth endeavor. Together, we strived for
participation in elections. To bolster maximum participation, ensuring that
the active involvement of first-time the voice of every citizen resonated in
voters in the 18th Lok Sabha Election, the grand festival of democracy. We
a dedicated campaign was initiated, thank all the participants, Department
endorsed by AICTE and championed of Visual Communications Students, Dr.
by our institution. This campaign sought Rajesh R, Head, Visual Communications
to imbue the nation with a strengthened
and SRMIST NSS Coordinator Dr. V
democratic ethos.
Prakash, and all other faculty menbers
In this regard, a comprehensive set and participants.

FSH Students excels in DSA JHALAK Intra College Competition

STAFF WRITER ASTRA team was headed by
Mr.Nagaraj A and Ms. Meenakshi.
DSA JHALAK Intra College The designer for the team
Competition was held at SRM was Nagaraj A, a Fashion
IST on February 24, 2024. Designing student. 13 students
Each Faculty of SRM IST from various departments of FSH
was designated a House name (Commerce, Fashion Designing,
comprising of eight teams in Psychology, Computer Science,
total. BRAMOS, ASTRA, JMC & Biochemistry) and
SHAURYA, AKASH, AGNI, Law participated in the ramp
PRITHVI, TRISHUL and walk. The theme for the event
NAG were the eight houses was THE ROYALTY STORY
that participated in the events. BOOK. ASTRA team opted,
Team from FSH and Faculty Ponniyin Selvan story concept
of Law were named ASTRA. and dresses were designed
Our ASTRA team has bagged accordingly. The dresses and
two prizes – 2nd prize in Group accessories were matched with
Dance and another 2nd prize the story characters depicted in
in Fashion Walk event the movie.

FSH Students shines in intercollegiate competition

STAFF WRITER

Rathnam college of Arts and

science, Coimbatore conducted
fashion show competition on
16.03.2024. The students of the
Department of Fashion designing
organised a team that included
designers, models, makeup artist,
camera man and the students
from the department of visual
com, Data Science, JMC and
CS were models. There were
around 32 teams from various
colleges that participated in
the fashion show competition
and the students of SRM IST
students won second prize and
were awarded with a cash prize
of Rs.10,000.
8 2024 | NEWS PALLETE | Volume 1 Number 2

Women’s Day Celebration

Connect with Alumni- Ms. Shobica

Anand, Walmart Global Tech, India
STAFF WRITER STAFF WRITER generation of leaders. job market. The session was
beneficial for 110 students of
The Department of Economics at SRM Institute of Science She delved into her personal
In a captivating session “The the Data Science specialization.
and Technology celebrated International Women’s Day on March Future Frontiers of Data Science” journeys, recounting the
8, 2024. Faculty and students from the department participated that bridged the past and the challenges she faced, the lessons Further, two of our Alumni,
enthusiastically in the celebration. Our female students led us present, esteemed alumni learned, and the pivotal moments M r. H a r i k r i s h n a n , C h i e f
through various melodies, and the day was filled with joy and Ms.Shobica Anand, Data Analyst, that shaped her careers. Her Innovation Officer of MSigma
happiness. Walmart returned to campus to valuable insights into industry and Mr.Kanhaiya Kalra, Data
share her experiences, insights, trends, emerging technologies, Analyst, Right Source, CISCO
and words of wisdom with current and career opportunities helped shared valuable insights, practical

Empowerment through students. The alumni talk, held

in the Polytechnic Seminar
the students to fill in the blanks.
She discussed the importance
advice, and proven strategies for
success, empowering attendees

Experience: Interactive
Hall, served as a platform for of adaptability, continuous to navigate their academic and
students to reconnect with their learning, and building strong professional journeys with
alma mater and inspire the next networks in today’s dynamic confidence and clarity.
Workshop Session
STAFF WRITER World Wildlife Day & Forests Day
In a bid to enrich the educational experience and equip students
with practical skills for the future, the Department of Computer Promoting Conservation through Creativity: A Drawing Competition
Applications, hosted a dynamic workshop facilitated by an external for World Wildlife Day and International Day of Forests
resource person Dr.Doreen Robin, Founder and Director of the
Computational Intelligence Research Foundation, Chennai . The
workshop garnered enthusiastic participation from Applied Data
Science students who were eager to expand their knowledge and
enhance their skill set. Unlike traditional lectures, the workshop
emphasized practical, real-world skills that are highly relevant
in Time Series Analysis. The workshop covered a wide range
of topics spanning topics such as Upsampling, Downsampling,
Bollinger bands, and Group By.

STAFF WRITER messages of conservation, biodiversity, and

the interconnectedness of all living beings with
World Wildlife Day, observed on March 3rd, their habitats. Guidelines were provided by Dr
and International Day of Forests, celebrated Gopi D, Asst. Professor to ensure that the posters
on March 21st, serve as a reminders of our reflected the themes of the events, emphasizing
responsibility to protect the natural world that the urgency of protecting endangered species,
sustains us. In recognition of these important promoting sustainable forestry practices, and
days, a drawing competition and presentation highlighting the intrinsic value of biodiversity.
were organized by the Department of Economics
Dr Prakash V, Head, Department of Economics
to raise awareness and inspire action towards
& The NSS Programme Coordinator, SRMIST,
wildlife conservation and forest preservation
gave a concluding message as, “As we celebrate
for our future.
World Wildlife Day and International Day of
The drawing competition aimed to engage Forests, let us remember the lessons learned
students in creatively expressing the significance from this endeavor and continue to work together
of wildlife and forests through art. Participants towards a more sustainable and harmonious
were invited to unleash their imagination relationship with nature. Together, we can make
and talent to produce posters that conveyed a difference in the world”
 2024 | NEWS PALLETE | Volume 1 Number 2 9

Inter-Departmental
Sports Extravaganza
STAFF WRITER

On March 19, 2024, the Inter-Departmental sports got

underway where multiple departments from the School of
Science and Humanities actively participated. Over the course
of the event’s three days, numerous indoor and outdoor events
were conducted. The Department of Computer Applications won
several trophies under various categories of sports and stood
second in the overall competitions

Beacon for Inspiration for SRM IST

community-Vote for Better India-Rally

STAFF WRITER

The Department of Computer Applications, Faculty of Science and Humanities, at SRM

Institute of Science and Technology (SRMIST) conducted a resounding Vote for Better India
Rally support on 11, March 2024 led by Dr.S. Albert Antony Raj, Head- Department of Computer
Applications, Deputy Dean, (FSH, SRMIST) along with staff members, enthusiastic participation
from numerous students, the event exemplified the collective dedication to driving positive
change and fostering a more prosperous nation.
The Trilogy Effect: Inter-
Disciplinary Seminar on
Adding Zing to Life with Energizing Block Chain Technology
Tech Excellence – TechZoom 9.0 STAFF WRITER

STAFF WRITER The Department of Computer Applications, The Department of

Commerce and the Department of CS &AF in its ceaseless quest
The Department of Computer Applications organized TechZoom 9.0 an Intra-Departmental for advancement in Teaching & Development, embark on the
journey of the Inter- Disciplinary Seminar. Mrs.Sneha of Kaira
Tech Fest from 4th to 7th March 2024. This event is organized every year by future-oriented Academy, the Women Entrepreneur who was awarded as one of
thinking and aspiring Club LiveWires of the department. The objective of this event was to the Top 10 Women Led Start-ups from Tamil nadu,2023 initiated
provide a platform for the students to showcase their innovative talents and crazy technical the technical session. The session was packed with technical
crafts with a competitive spirit. It was a celebration of the technological amalgamation of crazy contents on introduction to Block chain, Block chain ecosystem,
the advantages of block chain, how it works, applications,
ideas and exuberant enthusiastic minds. The Event was a part of one of the various technical
Challenges and Future Trends. Mr.Karthik, Trainer from Kairaa
events organized every year since its inception in 2013. Over 600 students from BCA, BCA Academy also joined the technical task with his expertise and
Data Science, MCA, and MSc Applied Data Science enthusiastically participate in the events
Transferred knowledge to participants. The interdepartmental
organised. It was astounding to see the way students performed. The technical fest featured a seminar on blockchain technologies served as a successful
diverse array of competitions tailored to the unique expertise of each class. The participants had platform for raising awareness, fostering collaboration, and
the opportunity to demonstrate their skills and creativity in all the fields initiating discussions on the potential of this transformative
technology within the organization. The insights gained from
the seminar is expected guide further exploration and strategic
decision-making regarding blockchain adoption across different
departments. The seminar was attended by 250+ participants
from CA, Commerce and CS&AF.
10 2024 | NEWS PALLETE | Volume 1 Number 2

Achiever’s Connect SRMIST honored with the Sports Stars Aces Award
for Outstanding Sports Promotion 2024
On Career Guidance STAFF WRITER
STAFF WRITER
SRM Institute of Science
The Department of Commerce at SRM Institute of Science and and Technology (SRMIST)
Technology organized a virtual alumni talk titled “Achiever’s has been honored with the
Connect on Career Guidance” on January 11, 2024 led by Dr. Sports Stars Aces Award for its
R Angayarkanni, with coordination from Dr. B Akila and Dr. K exceptional dedication to sports.
B Praveen, the event aimed to provide students with practical The recognition, designating
insights into career development. Distinguished alumni, including SRMIST as the Best University
Menakshi Sundaram K S, Swetha Srinivasan, and Nikitha B V, for Sports, because of the
shared valuable experiences and advice. The interactive session exceptional sports achievements
facilitated student engagement, addressing doubts and offering of the university, was proudly
personalized guidance. Overall, the event successfully bridged accepted during a ceremony
the gap between academia and the professional world, reflecting held in Mumbai on February
the department’s commitment to holistic student development. 8th, 2024. • Cricket nets Community Effort: In a special
Within the realm of sports, • Swimming pools acknowledgement, recognize
SRMIST has emerged as a the invaluable contributions
SRMIST provides an ideal
powerhouse of talent and of SRMIST’s family members
environment for athletes to
achievement. The commitment and alumni for their continuous
hone their skills. support and heartfelt prayers.
to sporting excellence is evident
through impressive statistics Dominating the Field: The This award symbolizes the
for 2023. university’s sports program collective effort and commitment
has been nothing short of of the SRMIST community
• 383 students securing positions extraordinary, dominating toward fostering a culture of
under the Sports Quota inter-university, state, and excellence and sportsmanship.
• 390 students representing national-level tournaments Special Mention: Dr. R.
the state for the past two decades. The Mohana Krishnan, Director
• 40 students donning the recent Olympic representation of Sports, has amplified the
Unleashing the Power Of national colors
Infrastructure and Facilities at
by SRMIST Sailor – Nethra
Kumanan marks a historic
involvement thereby engaging
to achieve this remarkable
Investing SRMIST: At the heart of SRM’s
success, sports facilities – played
milestone. Notably, SRM boasts
40 international-level players
milestone in the realm of sports.
His leadership and dedication
a pivotal role, facilitating rigorous across various sports, including have played a pivotal role in
STAFF WRITER shaping SRMIST as a beacon of
training and competition. With renowned figures like Shuttler –
facilities such as, Malvika Bansod and Swimmer sporting prowess and academic
The Department of Commerce at SRM Institute of Science and
– Vikkas Prabhakar. In chess, excellence.
Technology hosted a seminar titled “Unleashing the Power of • Volleyball courts
Investing,” on 1, March 2024 organized by Dr. R Angayarkanni SRM takes pride in nurturing Journey to be continued:
and Dr. Lavanya Veeran. Speakers Mr. Dheerthahiri, Mr. Niranjan • Basketball courts talent, with 13 out of the 84 As SRMIST continues its
Madhu Menon, and Mr. Amal Our department students speakers • Expansive football fields Grandmasters in India emerging journey towards greater sporting
covered the areas of digital assets, traditional investment methods, • Standard track from SRMIST. The commitment achievements, it remains
and the role of the Federal Reserve, highlighted the basics in to sports is exemplified by the committed to sports and nurturing
• Hockey field
stock using the GROWW application. Attendees engaged in regular publication of the Sports talent, thereby solidifying its
discussions to gain insights into investment strategies, fostering • Tennis courts Recapping the Mall magazine position as the Best University
responsible investing practices. • Indoor stadiums every three months. for the Promotion of Sports.

Dr.A.Duraisamy, Dean, FSH, SRMIST, KATTANKULATHUR performed as the Convener, Program Committee of the 58th Annual
Conference of The Indian Econometric Society ( TIES ) held at Tiripura University, Agarthala from 22nd to 24th February 2024.
He was also elected as the Executive Committee Member TIES for the year 2024-25
 PANAROMA FEBRUARY 2024

Millets Meets Marketing 2024 | NEWS PALLETE | Volume 1 Number 2 11

Millets Meets Marketing

Journalism and Mass Communication Students Host Millet Fest 2024 to Promote Healthy
Eating
Journalism and Mass Communication Students Host Millet Fest 2024 to Promote Healthy Eating

Photos from the event, “Millet Fest 2024”

STAFF WRITER The fest, spearheaded by through innovative initiatives. tactic, aligning with the syllabus communication and techniques
On an expedition to practically first-year BA students,
in- ourable guestsaimed
Pro.toVice Chancellor of to
thetaste-test
students’ theIntegrated
tive yetcreating innovative solutions, In
Held at Room had thefrom
No. 302 chance mouth-watering dishes
On an expedition
tegrate the knowledge fromshowcase
to practically the Prof.the nutritional
A Vinaybenefits
Kumar, Dean. Dr. A. dishes. One
10:00 AM to 1:00 PM, the event Marketing
standout featureCommunication
of the made conclusion,
out of the
millets Millet
served Fest 2024
to all
integrate the“Integrated
subject knowledge from the and versatility
Marketing Duraisamy, of millets
DeputyinDean Dr. Albert event was25 course.
a photo booth set up by the guests while
held at also ofremarkably
the Faculty Science and
featured an array of over
subject “Integrated Marketing cooking.The event was
Communication, students of the Antony Raj, HOD’s andmillet-based graced staff mem- dishesthe prepared
students, themed around learningHumanities,
mil-members marketing communication
Feedback from faculty SRM Institute of
Communication”,
Department of students
Journalismof by the presence of honourable
and bers of many departments from Faculties
by the students. lets. This creative
from endeavour notpositive,
was overwhelmingly and techniques
Science and creating innovative
Technology proved
the Department of Journalism guests Pro. Vice Chancellor
Mass Communication at SRM Insti- the Faculty of Science and Human-
various only attended
departments engaged attendees but also solutions,
with many acknowledging the to be a resounding success,
Prof. A Vinay Kumar, Dean.
and Mass
tute Communication
of Science and TechnologyDr. un- ities. These dignitaries and had the chance
commended to taste-test
served as a guerrilla
importancemarketing
of such events in highlighting the institution’s
A. Duraisamy, Deputy Dean
at SRM Institute of Science
der the supervision of Dr. Naneetha the students for their the dishes.
dedication One
to standout
tactic, feature
aligning with
raisingthe syllabus
awareness of healthy
about In conclusion, the Millet Fest 2024
Dr. Albert Antony Raj, HOD’s commitment to holistic education
and Technology
organised under
“Millet Fest the onand
2024” promoting
thestaff healthy of thethrough
eating event was the
a photo booth Integrated
students’ dietary Marketing
choices. Food held
culture at the Faculty of Science and
members of many and well-being.
supervision
29th of Dr. 2024
of February Naneethacelebrating innovative initiatives setthe
like up by the students,
Millet themed was
Communication course.
explored by the Humanities,
students SRM Institute of Sci-
departments from the Faculty
organised
the wide “Millet
variety Fest 2024” inofour
of millets Fest. around millets. through innovative ence
dishes and Such initiatives
Technology not
provedonly enrich
to be
Science and Humanities.
on theculture.
food 29th of February 2024 The d ignitaries commended Feedback
This creative endeavour not from faculty
made out members
of millets a the
resounding
served educational
success, experience
highlightingbut
celebrating the wide variety the students Heldforattheir
Room No. 302only
dedication from 10:00attendees
engaged was overwhelmingly
but also to all thepositive,
guestswithwhilethe also contribute
alsoinstitution’s to a healthier
commitment to
The fest, spearheaded
of millets by first-year
in our food culture. AM tohealthy
to promoting 1:00 PM, the event
eating featured
served many
as a guerrilla acknowledging
marketing remarkably thelearning
impor- holistic campus
marketing education and well-being.
community.
BA students, aimed to showcase a mouth-watering array of over 25 tance of such events in raising Such initiatives not only enrich the
the nutritional benefits and versa- millet-based dishes prepared by awareness about healthy dietary educational experience but also
12 2024 | NEWS PALLETE | Volume 1 Number 2

Dental NSS Camp: Serving the Community of Palaveli Village

STAFF WRITER offered within the camp’s scope.
Comprehensive Dental
On March 7, 2024, SRM
Checkups Identifying and
Institute of science and technology
Addressing Oral Health Concern
students, organized a Dental
The core of the camp revolved
NSS Camp in Palaveli Village,
around offering thorough dental
Chengalpet District. This
examinations. Qualified dentists
initiative aimed to bridge the
and dental hygienists volunteered
gap in dental healthcare access
their expertise, meticulously
for the local community. The
examining each participant’s
camp offered a comprehensive
oral cavity. This comprehensive
approach, encompassing free
checkup process allowed for
dental checkups, promoting
the identification of existing
oral hygiene awareness, and
dental issues, such as cavities,
providing basic dental treatments
gum disease, or misalignment.
within the camp’s capacity.
Following the examination,
Meticulous attention to detail dentists provided personalized
was accorded to establishing a recommendations tailored to
well-equipped and functional each participant’s specific needs.
camp environment. A designated This crucial step ensured that
area was thoughtfully chosen, individuals received targeted
providing ample space for advice for maintaining or
participants and volunteers. improving their oral health.
Proper seating arrangements
Empowering the Community:
were ensured for comfort during
Knowledge is Power in
checkups and educational
Maintaining Oral Hygiene
sessions. Crucially, adequate
lighting was established to Recognizing the significance treatments within the available participants requiring further sessions empowered participants
facilitate thorough dental of preventive measures, the dental care were referred to with essential knowledge, and
resources Depending on the
examinations. Essential medical camp actively promoted oral nearby hospitals or healthcare basic treatments provided
identified needs and the camp’s
supplies, including examination hygiene awareness. Informative facilities. Through this referral immediate relief for minor
capacity, procedures such as
tools and basic treatment sessions were conducted by process, the camp ensured a issues. Furthermore, the referral
scaling and polishing were
materials, were meticulously dental professionals, educating system ensured that individuals
provided to address minor comprehensive approach to
organized to guarantee a smooth participants on the essential requiring specialized care were
dental concerns. This immediate addressing the dental needs of
workflow throughout the day. practices for maintaining good guided towards appropriate
intervention helped alleviate the Palaveli Village community.
oral health. Key topics covered
Upon arrival, participants discomfort and improve the resources. This initiative served
included proper brushing Conclusion: A Resounding
were warmly welcomed by participants’ overall oral health. as a testament to the unwavering
techniques, the importance of Success in Serving the
the NSS volunteers. A well- Ensuring Continuity of Care: commitment of SRM institute of
flossing, maintaining a balanced Community
organized registration process Referral Services for Specialized science and technology students
diet, and the crucial role of The Dental NSS Camp held in
ensured efficient intake. Each Treatment. towards social service and their
regular dental checkups. These
participant’s medical history Palaveli Village proved to be a dedication to promoting oral
interactive sessions empowered The camp acknowledged
was briefly reviewed to gain a resounding success. The camp’s health awareness. The positive
participants with the knowledge that certain dental issues might
comprehensive understanding multifaceted approach addressed impact of the camp extended
and tools necessary to take charge require specialized treatment
of their individual dental needs. the critical aspects of oral beyond the immediate services
of their oral health beyond the beyond the camp’s capabilities.
This information proved crucial healthcare within the community. provided, fostering a culture of
scope of the camp.
in tailoring the checkups and Demonstrating a commitment Free dental checkups identified preventive dental care within
guiding the course of treatment The camp offered basic dental to the community’s well-being, existing concerns, informative the Palaveli village.

Reporting for News Palette

• Contributing reports should be confined to a maximum
of 250 words and must be written by students only.

• Accompanying pictures must have captions. Pictures

without caption will not be published

• Request for coverage in News Palette by its

editorial team must be made well in advance with
an accompanying note and the invitation to hod.
[email protected]

• Coverage of a certain event or receipt of an article

does not guarantee publication. -Editor
Ms.Swapna CN, 1st year Bsc Biotechnology, won the Group-B NOISIEL
international Chess tournament in Paris, France.
 2024 | NEWS PALLETE | Volume 1 Number 2 13

Lights, Camera, Discussion

“Thirai Vasagam” Film Club Inauguration Sparks Cinematic Conversation

STAFF WRITER creation by

In a celebration of cinematic artistry, the Nora Alsharif. The short film took viewers on
Dept. of Journalism & Mass Communication a journey through the landscapes of Palestine,
successfully unveiled “Thirai Vasagam,” a telling a compelling story in a brief yet powerful
dedicated film club propelled by an unwavering way.
love for the world of cinema. The inauguration
The cinematic journey didn’t conclude
unfolded on February 24, 2024, captivating
students with an experience that included with the screenings but evolved into a vibrant
the screening of a compel-ling short film and and engaging discussion among the students.
documentary. Enthusiastic participants shared their thoughts,
analyses, and reflections on both the documentary
The event commenced with the showcasing
of the documentary “The Invisible Other: Caste and short film, fostering a dynamic exchange
in Tamil Cinema,” skillfully directed by Suresh. of ideas within the budding community of film
This insightful documentary delved into the enthusiasts.
nuanced exploration of caste dynamics within
The Department’s continuous effort enables
the realm of Tamil cinema, providing a thought-
provoking perspective on a crucial aspect of their students with such platforms to connect
society often left unexplored. Following this with peers, scholars, and professionals in their
impactful documentary, the audience was treated field, fostering valuable relationships and
to the screening of the short film “Ismail,” a potential collaborations.

Empowering Rural Communities: SRM institute of science and

technology Organizes NSS Camp in Palaveli Village, Chengalpet District
STAFF WRITER S. Rajashekhar, Deputy Block
Development Officer (BDO) of
SRM IST students recently the KTR Division, presided over
conducted a National Service the Gramasabha. He facilitated
Scheme (NSS) camp in Palaveli discussions on future plans,
Village, Chengalpet District. The including the implementation of
camp aimed to foster community the Mahatma Gandhi National
welfare and civic engagement. Rural Employment Guarantee
It featured various activities Act (MGNREGA), underscoring
promoting the importance the government’s commitment
of voting, reviewing past to rural development.
development projects, and The program received praise
facilitating discussions on from academia. Esteemed
future plans. professors Dr. A. Tilakaraj and
The camp kicked off with a Dr. R. Sridharan felicitated the
spirited rally highlighting the event. Dr. Tilakaraj emphasized
significance of voting. Students the importance of punctuality,
marched through the village stressing that adhering to time
streets from 10:45 to 11:00 AM, is essential for progress.
holding placards and chanting Coordination and feedback
slogans to instill the importance mechanisms were integral to the
of voting in the villagers’ minds. camp’s success. Students actively
A Gramasabha was convened participated in discussions and
with the participation of 100 provided valuable feedback.
villagers. Discussions centered Their testimonials highlighted the
on the crucial role of voting enriching experiences gained from
in a democracy. Additionally, the NSS program, particularly
amendments made over the past regarding the significance of
year were reviewed to ensure voting rights.
transparency and accountability The camp concluded with a
in governance. rallying call to continue educating
Fathima, a student, delivered a village residents. Empowering
compelling speech emphasizing communities through knowledge
by SRM IST students in campaigns, dialogue, and active advocate for their rights. Such
the importance of every vote. dissemination remains a
Palaveli Village exemplifies engagement, the camp not only initiatives serve as catalysts
cornerstone of SRMIST’s
Students actively participated in the transformative potential of emphasized the importance of for positive change, driving
commitment to social welfare
the proceedings, holding banners collaborative efforts in fostering voting but also empowered inclusive development and
and civic engagement.
and placards to amplify the community welfare and civic villagers to actively participate fostering a culture of active
message of civic responsibility. The NSS camp organized participation. Through awareness in the democratic process and citizenship
14 2024 | NEWS PALLETE | Volume 1 Number 2

Exceptional Achievements:
JMC 2024 Batch Embarks on Diverse Internship Opportunities
STAFF WRITER at Puthiya Thalaimurai. What postgraduate final year students
sets these accomplishments in securing internships across a
In a remarkable feat, final apart is the students’ proactive wide spectrum of media outlets,
y e a r u n d e rg r a d u a t e a n d engagement with digital including traditional newspapers,
postgraduate students have platforms, marking a significant television channels, and digital
achieved a milestone by securing shift in the landscape of mass platforms like YouTube, is
internships across a diverse media. Several individuals have a testament not only to their
array of fields, showcasing broken new ground by securing academic prowess but also to
their versatility and eagerness internships with well-established their enthusiasm for actively
to explore various avenues in YouTube channels, which boast participating in the contemporary
mass media. The internships substantial followings. and dynamic facets of the mass
encompass coveted positions in This trend underscores a media industry As these final
renowned newspapers, such as broader industry shift towards year students prepare to embark to producing graduates who reflects the students’ readiness
DT Next and The New Indian embracing digital platforms and on their professional journeys, can navigate and excel in the to embrace different avenues
Express. Additionally, their reach exploring innovative modes of their achievements serve as an dynamic landscape of today’s within mass media, signalling
extends to prominent television communication. The success inspiration and a testament to multifaceted media industry. a promising future for these
channels, with internships secured of both undergraduate and the department’s commitment The diverse range of internships budding media professionals.

Discovering the “Recent Trends in Digital Journalism”

STAFF WRITER their knowledge and insights. conversation with thought- a comprehensive understanding nuanced and thought-provoking.
The topics spanned from the provoking ideas inspiring us of the craft. He concluded the
On the 4th day, Dr. Neena
In an exciting endeavour to realm of mass communication to think differently. session with an interactive
Gayatri, COO of ACEnovation
cultivate intellectual curiosity to create a stimulating journey Q&A that helped the students
To explore the intricacies of Pte. Ltd., drove us through an
and foster a vibrant academic amongst the students. broaden their knowledge on
script writing, Mr. Rahgav, an illuminating journey into the
community, the Department the topic.
The first day of the lecture inspiring film maker, shared his essence of storytelling. The
of Journalism and Mass series was inaugurated by Prof knowledge on the creative process In a compelling and insightful lecture commenced with Dr.
Communication, Facullty of Dr. V Natrajan, Former Head, behind bringing stories to life lecture, Mr. Vijayan Ramalingam, Neena sharing her passion for
Science and Humanities, KTR Department of Journalism & on the screen. He addressed the News Anchor, Puthiyathalaimurai, storytelling, setting the tone for an
Campus conducted a Five Day Mass Communication, Periyar students on the topic, “Crafting shared the intricacies of broadcast engaging and thought-provoking
Lecture Series on “Recent Trends University. He addressed the captivating stories: The art journalism inspiring our students session. She delved into the
in Digital Journalism” from the young journalists on the topic, and science of scripting and in every aspect. Starting from significance of storytelling in
12th to the 16th of February “Anchoring media teaching filmmaking”. He started the his life experiences to sharing various professional fields,
2024. The department brought and learning in the AI context” lecture by showing iconic his expertise on how to create highlighting its role in shaping
together distinguished speakers, highlighting the future of AI screen writings breaking the a future in the television news the world. The interactive
thought leaders, and experts giving the audience a reality secrets behind it and he delved protection industry, his words segment let the students engage
from the media industry to share check. He extended the into showing his works to give were extremely relatable, well- in storytelling themselves
rediscovering the art.
The last day of the lecture
series was a dynamic lecture on
the intricacies of product design,
featuring the industry expert,
Mr. Deepak, Product Designer
at Verizon who addressed the
audience on the topic, “Innovative
product designing”. The lecture
commenced with Mr. Deepak’s
infights on the fundamental
principles that underpin successful
product design. The audience
were given an opportunity
to indulge in the process of
creating their own product
with the guidance of the expert
during the lecture with practical
worksheets, assessment and a
live demonstration of product
design.
The entire series of lectures
was an insightful journey for
the students in the Department
with an opportunity to gain
knowledge and inspiration and
enrich the intellectual tapestry.