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PGDM

The document covers topics around data analytics including introduction to marketing analytics, data visualization, Tableau, Power BI, OTT advertising, and Microsoft Excel. It discusses using these tools to analyze data, build dashboards and reports, and transform and clean data.

Uploaded by

Shubham Bhutada
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
42 views28 pages

PGDM

The document covers topics around data analytics including introduction to marketing analytics, data visualization, Tableau, Power BI, OTT advertising, and Microsoft Excel. It discusses using these tools to analyze data, build dashboards and reports, and transform and clean data.

Uploaded by

Shubham Bhutada
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DATA ANALYTICS

(MARKETING ANALYTICS)

Intoduction to Marketing Analytics


Role Of Data in Marketing
What is Data Visualisation
Use Cases

Introduction to Tableau
Connect Data to Tableau
Converting Data into Pie Charts, Bar Charts, Histograms and more
Color Coding & Text Labels
Auto Calculations: Running Total, Sum, Average and more
Building Data Driven Analytics Dashboard

Analyzing Data In Tableau


Analysing Charts: Pie Chart, Bars, Area & Lines
Data Filteration
Arithmetic: Adding Number Fields Together
Aggregates: Calculating Totals, Average, Maximum, Minimum & More
DATA ANALYTICS
(MARKETING ANALYTICS)

Intoduction to Power Bi
What is Power Bi?
Understanding Power Bi Compatibility
Understanding Compatible Data Types
Used Cases of Power Bi
Diving into Business Intelligence

Transforming Data in Power Bi


Data Cleaning, Processing & Alteration
Establishing Relationships, Cardinality Among Datasets
Understanding Data View & Modal View
Calculations and Changing Data Types

Analyzing Data In Power Bi


Analysing Charts: Pie Chart, Bars, Area & Lines
Data Filteration
Arithmetic: Adding Number Fields Together
Aggregates: Calculating Totals, Average, Maximum, Minimum & More

Building Professional Dashboards


Learning Canvas Styling
Customising Elements: Colours, Text, Alignment, Fonts, Sizing and much
more
Using Filters, Slicers & Text Labels
Project Delivery
OTT
ADVERTISING
OTT Advertising
Introduction to OTT Ads

How OTT Ads are Delivered

How OTT Platforms Work

How to Buy OTT Ads

Types of Streaming Devices

Process to Set-up Adson Hotstar & Voot


MICROSOFT
EXCEL
Getting Started
Formatting Excel Sheets

Creating SpreadSheets

Excel Sheets vs Google Sheets

Using Formulas

Data Filtering

Data Processing

Collaborating on Excel
Mumbai Head Office:
A Wing, 303, 3rd Floor, Vertex Vikas
Building, Court Ln, above A2Z Xerox,
opposite Railway Station, Andheri East,
Mumbai, Maharashtra 400069

Pune Branch:
Office no. 86, 2nd Floor, Prestige Point,
Sathe Colony, Shukrawar Peth,
Pune, Maharashtra 411002

CONTACT
+91 8879025425
+91 8879483466
+91 7977808489
+91 8169004863

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