Flipkart Catalog Listing Guidelines
Flipkart Catalog Listing Guidelines
Flipkart doesn't allow you to list customizable products and assorted products
Flipkart Serial Number: Every product listed on Flipkart.com has a Flipkart Serial Number (FSN). If you list a product that is alr
be assigned the existing FSN. In case the product is listed for the first time on the website, a new FSN will be generated for it.
QC Status: All listings are verified by Flipkart for correctness of data. Following quality check (QC), your listings will be marked
QC Failed Reason (if any): The reason why a listing has been 'Failed' will be added by Flipkart in this column.
Flipkart Product Link: When listing products that are already being sold on Flipkart.com, you are required to add their Flipka
the applicable attributes that come before the 'Brand' attribute.
Understanding rows
3rd Row: This row contains examples to help you fill out the catalogue.
5th Row onwards: You are required to start entering product data from here.
Understanding Colour Codes
Grey cells: Grey cells will be filled by Flipkart. These will contain specific feedback on the product data of your listings. For e.g
the reason why a listing has been marked 'Failed'. The reason is provided for you to correct the data entry before re-uploadin
You will, however, be allowed to enter data for 'Passed' listings in grey columns E & F.
Blue cells: Blue cells have to be mandatorily filled by you or else your listing will be marked as 'Failed'.
Purple Cells: Purple cells are conditionally mandatory attributes. This information is mandatory basis the other details filled b
Green cells: Green cells indicate good-to-have attributes which are not binding on you to fill. However, the data you enter he
Orange cells: Orange cells contain examples to help you fill out the catalogue.
Attribute Usage
The data you provide in the catalogue file is used to uniquely identify your product and create its product page on Flipkart.co
is used are as follows:
Listing Attributes: Listing Attributes collect information on price, stock and shipping that are specific to the seller selling it. Fo
their meaning.
Product Title - This the title of the product as it appears on the website/app. This cant be edited by you
Seller SKU Id - This is your identifier of the product which you are selling. This is provided by you when you create a listing and
Listing ID - This is an internal identifier for the marketplace. Please quote this when you raise a seller support ticket
Flipkart Serial Number (FSN) - This is an internal identifier for the marketplace. Please quote this when you raise a seller supp
Sub-category - This is the category of the product as decided by marketplace. This is not editable
Processing Error (if any) - All errors in your request to create or update a listing will come here. Please read these errors and c
file. Reach out to Seller Support in case you don’t understand an error
Listing Status - This is the status of the listing and can take two values only - ACTIVE, INACTIVE. You can use this to edit the se
Listing Archival - This allows you to archive a listing in case you don’t wish to sell the same anymore. You can unarchive the lis
Inactive Reason - In case a listing is made inactive by the marketplace, the reason for the same will come here. This is not edi
MRP - This is the MRP of the product. Please quote the MRP as available on the product packaging
Your Selling Price - This is the selling price of the product (before any promotions/offers get applied)
Usual Price - This is the Usual Price or anchor price of your listing. This is the price at which your listing was sold most often in
Final Price - This is the current final price (at the time of file generation) of the listing. This is the price post applying promotio
Fulfilment by - This is the way you would fulfill an order received on the listing. Possible options are Flipkart, Seller, Seller Sma
System Stock Count - Current stock count for your product at the time of file generation
Your Stock Count - Quantity of item you wish to sell. You cant select any value in this field if the Fulfillment By is Flipkart, Selle
Proc Type - This is the way your will procure the product post getting an order. You cant select any value in this field if the Fu
Flipkart and Seller Smart
Proc SLA - This is the time in days or hours that you need to pick- pack and keep the order ready. Proc SLA could be 1 or 2 day
Proc SLA could be 1 or 2 hours for procurement type “Express”. You can’t select any value in this if the fulfillment type is Flipk
Smart
Shipping Provider - Your preferred way of shipping the product. You cant select any value in this field if the Fulfillment By is F
Smart
Package Length in cms - Length of the package (including the secondary packaging which you would use). Please update the v
any value in this field if the Fulfillment By is Flipkart
Package Breadth in cms - Breadth of the package (including the secondary packaging which you would use). Please update th
select any value in this field if the Fulfillment By is Flipkart
Package Height in cms - Height of the package (including the secondary packaging which you would use). Please update the v
any value in this field if the Fulfillment By is Flipkart
Package Weight in Kgs - Weight of the package (including the secondary packaging which you would use). Please update the
any value in this field if the Fulfillment By is Flipkart
Local Delivery Charge - Shipping charge to customer for local orders. You cant select any value in this field if the Fulfillment B
Seller Smart
Zonal Delivery Charge - Shipping charge to customer for zonal orders. You cant select any value in this field if the Fulfillment B
Seller Smart
National Delivery Charge - Shipping charge to customer for national orders. You cant select any value in this field if the Fulfillm
Flipkart and Seller Smart
HSN Code - Provide applicable HSN code for the product
Tax Code - Provide applicable GST Tax code for the product
Luxury Cess - Luxury Cess to be charged
Manufacturer Details - Details of the manufacturer(s) name and address with pincode of the product
Packer Details - Details of the packer(s) name and address with pincode of the product
Importer Details - Details of the importer(s) name and address with pincode of the product
Country of Origin - The country in which the product was manufactured and or assembled
Date of Manufacturing - In case you are selling a persihable good, you need to provide a date of manufacturing for the listing
Shelf Life in Months - In case you are selling a persihable good, you need to provide a shelf life for the listing you are selling
Flipkart Plus Listings - You can mark your listing as a Plus lising and provide subsidized shipping (zero shipping fee) for your Plu
in case your seller score is above 2.5
Seller Region Restrictions - You can use this field to restrict getting national orders
Identifying Attributes: ID or Identifying Attributes are a combination of attributes that helps to uniquely identify/create a pro
Shoe, the Identifying Attributes are: Brand, Size in Number, Color Code, Style Code.
Refiners: Refiners such as brand, size, type, pattern, and offers simplify search and provide better visibility to a product. Thes
down on a product.
Search by brand
Search by size
Search by type
Search by colour
Title and subtitle: The data you enter is also used to frame the title and subtitle of a product so that the buyer can easily iden
on the top of a product page, whereas the subtitle is seen within brackets.
Product Variants: If you have 2 or more variants of the same product, you have to create a separate listing for each. Which m
similarly for each variant of a product, with separate Seller SKU ID etc. Each product variant or listing has a unique Flipkart Se
Once you have filled out all necessary fields, upload the catalogue file by logging in to your seller account.
Happy Listing!
Fast Validate Guidelines
Macros are introduced for faster validations
Click on this button and check errors on Qc failed
column
Allowed Values
15 - 16 Years
16 - 17 Years
18 - 24 Months
2 - 3 Years
2 - 4 Years
3 - 4 Years
3 - 6 Months
4 - 5 Years
4 - 6 Years
5 - 6 Years
6 - 12 Months
6 - 7 Years
6 - 8 Years
6 - 9 Months
7 - 8 Years
8 - 10 Years
8 - 9 Years
9 - 10 Years
9 - 12 Months
Ideal For Fabric Primary Color
Baby Boys Cotton Blend Beige
Baby Boys & Baby Girls Elastane Black
Baby Girls Linen Blend Blue
Boys Lyocell Brown
Boys & Girls Modal Dark Blue
Girls Nylon Dark Green
Organic Cotton Gold
Polycotton Green
Polyester Grey
Pure Cotton Light Blue
Viscose Rayon Light Green
Wool Blend Maroon
Multicolor
Orange
Pink
Purple
Red
Silver
White
Yellow
Pattern Fit Occasion
Abstract Oversized Casual
Animal Print Regular Party
Applique Slim Sports
Cartoon
Cartoon/Superhero
Checkered
Chevron/Zig Zag
Colorblock
Conversational
Embellished
Embroidered
Floral Print
Geometric Print
Graphic Print
Military Camouflage
Ombre
Polka Print
Printed
Self Design
Solid
Striped
Superhero
Tie & Dye
Typography
Washed
Washed/Ombre
Kids T Shirts
Type Sleeve Type Character
Boat Neck 3/4 Sleeve AFK Arena
Cowl Neck Cap Sleeve Aisha
Crew Neck Cold Shoulder Aladin
Halter Neck Full Sleeve Angry Birds
Henley Neck Half Sleeve Archie
High Neck Puff Sleeve Assassin's Creed
Hooded Neck Roll-up Sleeve Avengers
Key Hole Neck Short Sleeve Barbie
Mandarin Collar Sleeveless Batman
Peter Pan Collar Battalion
Polo Neck Ben 10
Racerback Black Panther
Round Neck Bob Builder
Scoop Neck Brawl Stars
Shawl Neck Captain America
Square Neck Captain Marvel
Stylised Neck Captain Phasma
Turtle Neck Chhota Bheem
V Neck Courage
Zip Neck DC Comics
Daisy
Darth Vader
Deadpool
Disney Pixar Car
Disney Pixar Plane
Disney Princess
Donald
Dora
Doraemon
Dorami
Dracula
Dragon Ball Z
Dumbo
Flash
Frozen
Ganesha
Garfield
God
Goku
Goofy
Groot
Gruffalo
Gryffindor
Hello Kitty
Hercules
Hulk
Incredibles
Iron Man
Ironman
Jackie Chan
Joker
Jungle Book
Justice League
Krrish
Kung Fu Panda
Little Krishna
Lizzie McGuire
Looney Toons
Marie
Marshmello
Marvel Comic
Mickey
Mickey & Friends
Mighty Raju
Minnie
Minnions
Motu Patlu
Mr.Men & Little Miss
Mysterio
NA
Ninja Hattori
Ninja Turtles
No Character
Noddy
Oggy
PUBG
Paw Patrol
Peppa Pig
Pinkie Pie
Pluto
Pokemon
Popeye
Porky Pig
Power Puff Girl
Power Rangers
Powerpuff Girls
Punisher
Robin
Santa Claus
Scooby Doo
Shazam
Shinchan
Shiva
Shrek
Simba
Simpson
Smurfs
Snoopy
Sonic
Sonic- The Hedgehog
Spiderman
Sponge Bob
Star Wars
Steffi Love
Super Mario
Supergirl
Superman
Talking Angela
Talking Hank
Talking Tom
Thomas & Friends
Thor
Thundercats
Tom & Jerry
Toy Story
Transformers
Tweety
Unicorn
Venom
Veronica
Vilgex
Winnie the Pooh
Wonder Woman
X-men
Fabric Care Secondary Color Pattern/Print Type
Cold water wash only Beige Abstract Print
Do not Iron on print/embroid Black Animal Print
Do not bleach Blue Applique
Do not dry clean Brown Argyle
Do not iron Dark Blue Botanical Print
Do not steam iron Dark Green Camouflage
Do not tumble dry Gold Checkered
Do not wring Green Chevron
Dry clean only Grey Colorblock
Dry flat Light Blue Conversational
Dry in shade Light Green Cut & Sew
First wash dry clean thereafte Maroon Diamonds
Gentle Machine Wash Orange Digital Print
Hand wash Pink Ditsy Print
Machine wash as per tag Purple Embellished
Regular Machine Wash Red Embroidered
Reverse and dry Silver Engraved
Reverse and iron White Floral Print
Slight color may bleed in all w Yellow Foil Print
Slight color may bleed in first wash Geometric Print
Slight shrinkage would be expected Graphic Print
Wash with like colors Heavy Wash
Herringbone
Holographic
Houndstooth
Light Wash
Mid Wash
Ombre
Paisley
Pearls
Polka Print
Self Design
Sequined
Solid
Splash Print
Striped
Tie & Dye
Tribal Print
Typography
Varsity
Woven Design
Surface Styling Sleeve Details Pattern Coverage
Applique Brand Logo All Over
Beads Button Back
Blings Cuffed Chest
Bow Flap Full Front
Braids Folded None
Brand Logo None Placement
Buttons Sequin Design
Crochets & Schiffily Shimmer
Cut-Outs Tipping Details
Epaulettes
Eyelets
Fringed
Knots
Laces
Mesh
Metal Details
None
Patch Work
Piping Details
Pockets
Pocket Flap
Pom Pom
Ruffled
Sequined
Statement Logo
Stiching Details
Stone
Tassel
Thread Work
Tie-Ups
Twill Tape
Typography
Zipper Details
Tee Length
Crop
Long
Medium
Short
Flipkart
Serial Catalog QC Status QC Failed Reason (if any) Flipkart Product Link
Number
Maximum retail price of the product Price at which you want to sell this listing
Fullfilment by Procurement type
FLIPKART
Delivery charge you want charge a buyer Delivery charge you want charge a buyer
outside your zone for listings which are not outside your zone for listings which are not
Flipkart Assured Flipkart Assured
Height (CM) Breadth (CM)
code of your product for determining Luxury Cess rate if applicable for your
applicable tax rates listing
Country Of Origin Manufacturer Details
IN for India
Where manufacturer is not the Name and address of the importer if the
packer,name and address of packer product is being imported
Tax Code Minimum Order Quantity (MinOQ)
Flipkart’s tax code which decides the goods Minimum number of units you want
and services tax for the listing customers to buy
Brand Style Code
Multi - Text
SINGLE - TEXTClick Here to get Allowed ValuesUsed For:only
ID, null
Refiner
values allowed
Used For: ID
0 -3 Months
Boys Cotton::Nylon
Ideal For refers to the gender for which the Fabric refers to the material used to make
kids t-shirt would be most suitable for. a particular kids t-shirt.
Primary Color Pattern
Regular::Slim Casual
Fit refers to the type of fit that the t-shirt is Occasion refers to the type of event that
constructed with. the t-shirt is ideally suited for.
Type Sleeve Type
Single - Number
MULTI - TEXTonly null values allowedClick Here to get Allowed Values
Used For: Title, Compare
Looney Toons::Dora
URL URL
http://img1a.flixcart.com/images-kpcy5jk0/2021/06/01/586C9F8E405D51589A420B2D47C38841
http://img1a.flixcart.com/images-kpcy5jk0/2021/06/01/62F542B0CEAAB09E6CF
URL URL
http://img1a.flixcart.com/images-kpcy5jk0/2021/06/01/D1AC597F2FC0B59256298D4534197BF3
http://img1a.flixcart.com/images-kpcy5jk0/2021/06/01/982DCC5DC95F53B8882
http://img1a.flixcart.com/images-kpcy5jk0/2021/06/01/727C7A0C6AE7F2D2F7900C25E21853AA
Group1
Image Details - Neck Design View - Group ID refers to a seller given intention
An image showing the pattern or design on to group products of the same design
the neck of the product. | Minimum together on product page. For example,
Resolution - 200x1000 | Please see the group ID will remain the same across size
Image Guidelines sheet for more details. and color variants of a unique design.
Description Search Keywords
Multi - Text
Single - Text
only null values allowed
Multi - Text
Single - Text
only null values allowed
Blue::White Yes
Secondary Color refers to secondary color Reversible refers to whether the t-shirt can
of the kids t-shirt. be worn inside-out.
Other Dimensions Other Features
Other Dimensions refers to any additional Other Features refers to any additional
information on the dimensions of the kids information on the features of the kids t-
t-shirt that would be useful to a customer. shirt that would be useful to a customer.
International Warranty International Warranty - Measuring Unit
1 [Month]
Single - Text MULTI - TEXTonly null values allowedClick Here to get Allowed Values
Camouflage
Warranty Service Type refers to the
process that must be followed by the
customer to claim warranty. This can
include details regarding point of contact
or other relevant details that would be
Pattern/Print Type refers to the types of
useful for the customer if the product
the repeated decorative sketch that is
malfunctions. It can also include details
printed or engraved on a product.
regarding the way in which the customer's
request will be processed; either by
sending a service engineer or requesting
the customer to take the product to a
specified Service Center, etc.
Surface Styling Sleeve Details
Surface Styling refers to the any surface of Sleeve Details refers to the unique designs
the product that has styling intent. engraved on the sleeves of the product.
Pattern Coverage Tee Length
Chest Crop
Pattern Coverage refers to the extent to Tee Length refers to the overall dimension
which a pattern is covered in a product. of the product.
Fabric_Details EAN/UPC
Multi - Number
Single - Text
only null values allowed
1.23E+12
A. A FSN is a way in which a product is identified in Flipkart catalog. It is a unique number for all the products. When you are trying to sel
A. Stock file or Listing File or Pricing File, contains all the various parameters which you can use to control how you wish to sell your prod
INACTIVE etc. There are various such decision you can make to tweak the way you will sell your product to your customer on the website
A. On flipkart you can sell your products from various fulfillment modes.
* You can sell the product from your own warehouse/seller location. To do so you can select the 'seller' fulfillment type.
* You can also sell from your location while maintaining inventory using Flipkart norms. You can select this using 'seller smart' fulffilment
* You can also sell from Flipkart warehouse location. You can select this using 'flipkart' fullfilment type.
Important Note: If you select 'flipkart', 'seller smart' or 'flipkart and seller smart' fulfilment type, you end up getting F-Assured tag (if you m
limited to 2 hours (you need to process orders on the same day of getting them)
All sellers can sell using 'seller' fulffilment type. However, you need to be onboarded to 'seller smart' and 'flipkart' fulfillment type in order
You can charge shipping fees to the customer. These can be charged differentially for a local, zonal and national orders. There are certain re
* Shipping Fees cant be more than the listing fees
* Shipping Fees cant be more than the shipping charges which you will be charged by Flipkart
* You cant set shipping fees if you select fulfillment types - 'seller smart' and 'flipkart'. In these cases they are set to INR 40, for products be
Package dimension are the dimensions of the packaging in which you ship your product. The packaging dimesion include length, breadth, h
provider is selected to SELLER) or if you are going to fulfil order from Flipkart warehouse (Fulfillment By is select to 'FLIPKART')
Q. What is HSN code and GST Tax Rate? Where are the used?
HSN and GST tax rate help us understand the tax slab in which your product is sold. This helps us to generate appropriate invoice on your b
Flipkart identifies its best customers as Flipkart Plus customers. These customers have a higher conversion and shop more on the website/ap
you. Please note: Your F-Assured listings have shipping fees discounted to zero for all plus customers
Q. What are legal metrology details (Manufaturer Details, Packer Details, Importer D
As per the Legal Metrology Act it is imperative for the seller to provide details of the manufacturer and packer of the product. If a product i
available with you, if you are the manufacturer or importer of the products
Q. What is Country Of Origin? Can I provide more than one country of origin for my p
Country Of Origin is the place where the product was made. This is required for any new listing created on Flipkart after 1st August 2020. I
Q. What is manufacturing date and Shelf life (in months)? Is it used for all listings?
Certain listings are marked as perishable listings because the product comes with an expiry date. Food products, batteries etc. are example o
manufacturing date and shelf life for such listings. Expiry Date is calculated by Flipkart as 'Manufacturing Date + Shelf Life'
Image criteria
All the images should have minimum image resolution of 200x1000.
You must provide minimum 2 images for this category.
You can provide maximum 5 images for this category.
Image standards
Primary images should be in white background.
Images with grey background can be used for the white colored product.
Product should be displayed without packing.
Solo product image without any props.
Movie shots & scenes are not allowed. Celebrity face should not be morphed. However, if celebrity is brand amb
The same model has to be used for all shots of a product in lifestyle image
The product should be center aligned and cover a minimum of 90% of the frame.
Image format
We only accept .JPEG images. Any other format is not accepted
We accept Images only in RGB color space . We don’t accept images in CMYK or any other color space