Components of Strategic Planning
Components of Strategic Planning
Mission
The mission is a description of the reason for being of the organization, it
establishes its institutional “task”, the goods and services it delivers, the main
functions that distinguish it and make it different from other institutions and justify
its existence.
In this way, before beginning any exercise around the institutional mission, it is
key that its highest authorities are involved, leading the process and validating the
commitments that arise. If it is not possible to have this leadership, experience
indicates that it is better not to continue, given that time resources are valuable and
the mission requires validation, likewise starting with an exercise around the
Mission generates expectations.
Vision
The vision corresponds to the desired future of the organization. It refers to how
the entity wants to be recognized, it represents the values on which its public
actions will be based.
It can be broader than the Institutional Mission, and must contain aspects that
allow citizen users to identify what they can expect from the Entity in terms of
values, creation of opportunities, projection, among others. You should avoid
repeating the functions and products that characterize the definition of the mission.
Likewise, those aspects related to short-term modernization projects should not be
highlighted.
Strategic objectives
Strategic objectives constitute the next step to define, once the Mission has
been established. They are the achievements that the public entity, ministry or
body hopes to achieve within a specific period (more than one year), to fulfill its
mission efficiently and effectively.
Strategic objectives constitute the basis for establishing indicators that will
measure the progress of government actions towards results. It allows us to verify
the intention of a change or transformation in the quality, efficiency, economy, or
result in the products with which it is related and must be expressed in concrete
terms of expected results and not be established in terms of permanent functions
of the Program.
Strategies are the guidelines that help choose appropriate actions to achieve
the organization's goals. They allow the definition of goals, programs and action
plans and the basis for priorities in the allocation of resources. The action plans or
the set of tasks that the organization will establish to achieve the results must
facilitate the closing of the gaps that exist between the current situation and the
desired situation.
Help turn our dreams into reality. An action plan is a way to ensure that our
organization's vision comes to fruition. Describes how the group will use strategies
to achieve its objectives.
Functional or tactical plans
These determine more specific plans that refer to each of the company's
departments and are subordinated to the strategic plans. They are established and
coordinated by mid-level managers in order to put the company's resources into
practice. These plans, due to their establishment and execution, are medium-term
and cover a specific area of activity.
Operational planning
This planning is carried out to carry out the different tasks that are part of the
work routine. It is the prior assignment of the specific tasks to be carried out in
each of the operating units. Assuming that top management has prepared a
strategic plan and middle management has prepared a tactical plan, lower
management should have a clear idea of what they are trying to achieve. You just
have to draw up a detailed operational plan to make it a reality.
It includes an outline of the tasks and operations subject to a control process, its
scope is immediate. It is the planning that is carried out on a day-to-day basis, the
agenda of daily tasks, lists of pending tasks, scheduled results. It is a level of
planning that is relatively easy to apply and effective in the advancement and
execution of daily tasks.
Strategies:
The operations strategy specifies how the company plans to use its production
capabilities to support its corporate strategy. Similarly, the marketing strategy
addresses the way the firm plans to sell and distribute its goods and services, and
the financial strategy identifies the best way to use the company's financial
resources.
A company considered world- class knows that its ability to compete in the
market depends on developing an operations strategy that adequately aligns with
its mission of serving customers. The operations strategy involves decisions
related to the design of a process and the infrastructure necessary to support said
process.
Operations strategy consists of the formulation of broad policies and the design
of plans to use the company's resources in ways that best support the firm's long-
term (corporate) competitive strategy.
However, it is not sufficient for the proper functioning of the organization. It has
two planning sublevels: one daily and one weekly that allows you to adjust daily
tasks to a broader context.