Cargotec Corporation and Konecranes PLC Clearance Application 30 August 2021
Cargotec Corporation and Konecranes PLC Clearance Application 30 August 2021
30 August 2021
PUBLIC VERSION
100455507/8800380.1
PUBLIC VERSION
EXECUTIVE SUMMARY 4
SECTION 2: CARGOTEC 20
SECTION 3: KONECRANES 23
PART 8: CONFIDENTIALITY 78
100455507/8800380.1 2
PUBLIC VERSION
100455507/8800380.1 3
PUBLIC VERSION
30 August 2021
The Registrar
Competition Branch
Commerce Commission, PO Box 2351
Wellington, New Zealand
Pursuant to section 66(1) of the Commerce Act 1986, notice is hereby given seeking
clearance of a proposed merger of Cargotec Corporation (Cargotec) and Konecranes Plc
(Konecranes, together with Cargotec, the Parties).
EXECUTIVE SUMMARY
3.1 cargo handling equipment and terminal solutions are offered by Kalmar;
3.3 solutions and services for the maritime industry are provided by MacGregor
Finland Oy (MacGregor).
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PUBLIC VERSION
6 Globally, the Parties both supply a range of different types of cranes, horizontal
transport equipment and mobile equipment. However, based on sales/deliveries
between 2017 and 2020, the overlap in New Zealand is limited to three specific
types of equipment, each of which the Parties consider constitutes a separate
product market:1
7 This clearance application therefore focusses on those markets in which the Parties
both had sales in the 2017 to 2020 period. The Proposed Transaction would not
result in a substantial lessening of competition in any market relevant to New
Zealand for the reasons summarised below.
Straddle carriers
8 Straddle carriers are a type of horizontal transport equipment used to transport
containers in a container yard. Straddle carriers are mounted on wheels and have a
hoisting structure allowing them to lift containers up to four stacks high.
9 For the reasons explained in Part 6 and summarised below, the Proposed
Transaction will not substantially lessen competition in the supply of straddle carriers
because:
9.1 while the market for straddle carriers has historically been concentrated,
these historic market shares do not reflect current or future market dynamics
and are not an adequate proxy for the Parties’ and their competitors’ current
and future market positions;
9.2 the straddle carrier market is a highly competitive global bidding market (i.e.
bids are sought from suppliers irrespective of where they are located) facing
significant and growing competition from Chinese suppliers such as ZPMC and
other Original Equipment Manufacturers (OEMs) such as Liebherr;
9.3 customers exercise significant buyer power and can easily switch between
suppliers;
9.4 there are no insurmountable barriers to market entry and expansion as shown
recently, and most notably, with Liebherr and ZPMC. There are several
players who already supply straddle carriers regionally or who are active in
neighbouring container handling equipment and heavy machinery markets,
such as Sany, XCMG and Suzhou Dafang, who are well placed to enter and
expand; and
9.5 competition from other equipment types constrains straddle carrier suppliers.
1
As regards reach stackers, Konecranes has made sales outside the 2017-2020 reference period [
] and therefore reach stackers are addressed in Part 7 (global overlap markets) rather than
Part 6 (competition assessment). However, because [ ] is [
], the Parties have provided additional New Zealand-specific
information in relation to reach stackers.
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PUBLIC VERSION
11 For the reasons explained in Part 6 and summarised below, the Proposed
Transaction will not substantially lessen competition in the supply of mobile
equipment because:
11.1 there are a large number of established players that provide mobile
equipment. There will be sufficient effective competition in each mobile
equipment market even disregarding any market entry and expansion;
11.2 global competition has increased in recent years due to the rapid expansion of
Chinese players, which have a highly competitive cost position and are able to
undercut other suppliers including the Parties by about [ ]% on average
for any mobile equipment type;
11.5 barriers to market entry and expansion are low. All types of mobile
equipment are produced in versatile manufacturing facilities and
manufacturers can easily divert capacity to produce other types of mobile
equipment.
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PUBLIC VERSION
Applicant
12 This notice seeking clearance is given by Cargotec s. The applicant can be contacted
through the details set out below.
Cargotec
Postal address: P.O. Box 61, 00501 Helsinki, Finland
Website: https://www.cargotec.com/en/
Jukka Heinonen
Vice President M&A
E: [ ]
Website: https://www.konecranes.com/
100455507/8800380.1 7
PUBLIC VERSION
16 The Parties entered into a Combination Agreement and Merger Plan on 1 October
2020, and on 18 December 2020 the respective extraordinary general meetings of
the Parties approved the Proposed Transaction.
17 Pursuant to the Combination Agreement and Merger Plan, the Proposed Transaction
will be implemented as a statutory absorption merger pursuant to the Finnish
Companies Act whereby all assets and liabilities of Konecranes are transferred
without a liquidation procedure to Cargotec. As a result of the Proposed
Transaction, Konecranes would automatically dissolve and cease to exist as a
separate legal entity.
Transaction documents
20 The Combination Agreement is attached as Appendix 1.
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Commercial rationale
26 The rationale for the Proposed Transaction is to combine the Parties’ complementary
offerings to better address evolving customer needs in an increasingly competitive
landscape. In particular:
26.1 The Proposed Transaction will combine two businesses with highly
complementary focuses, assets and skillsets.
26.2 The Merged Entity will be able to create a more efficient cost-structure which
is necessary to compete effectively on a global market dominated by cost-
efficient and State-backed Chinese players who already hold leading positions
in the various markets affected by the Proposed Transaction and are further
expanding their businesses and offerings globally.
26.3 By pooling Cargotec’s and Konecranes’ resources, the Merged Entity will be
able to further enhance its R&D capabilities and provide a platform for
innovation, digitalisation and automation as well as sustainability and
electrification. The Merged Entity will be in a position to diversify in material
flow, to provide answers to the industry’s most pressing needs and to become
a lifecycle partner for customers. This strong focus on developing new green
technologies and digitalisation will enable the Merged Entity to effectively
compete with other “traditional” equipment suppliers, industrial players
expanding their business to container handling equipment as well as start-ups
and thus to remain a global player in the future. This drive for innovation will
also help the Merged Entity to remain a well-regarded employer and to
effectively compete in the global market for highly skilled employees.
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28 Container handling equipment is used for the loading and unloading, transportation
and handling of containers, general cargo, and bulk. Container handling equipment
can be divided into 4 different groups:
28.1 Quay cranes are cranes used to load and unload ships and comprise Ship-to-
shore cranes (STS crane) as well as mobile harbour cranes (MHC).
28.2 Gantry cranes include rubber-tired gantry cranes (RTG crane), rail-mounted
gantry cranes (RMG crane), automated stacking cranes (ASC crane). They
are used in the container yard and landside area for stacking containers and
loading/unloading trucks and railcars.
28.4 Mobile equipment comprises reach stackers, container handlers and forklifts
and is mainly used to transport and lift containers, other cargo and flat racks
in terminals. Reach stackers have a boom with a spreader that grips the
container from above allowing it to operate several container rows deep (i.e.
they are also able to reach containers located in the second or third row).
Container handlers are masted lift trucks able to stack containers only in the
first row and up to six containers high.
29 Figure 1 below summarises the main types of container handling equipment and
their functions at a port container terminal.
30 As shown in Figure 1 above, the various types of container handling equipment have
overlapping roles, depending on the design of the container terminal. Quay cranes
are used to move containers from ship to shore. Gantry cranes are used in
container yards and landside to move and stack containers and place containers on
outbound transport. Horizontal transport equipment is principally used to move
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PUBLIC VERSION
containers from the quay side to the yard, and from the yard to outbound transport,
whereas mobile equipment is generally used to move and stack containers or other
cargo in the yard. Some equipment types are more flexible than others. For
example reach stackers can be used in both a horizontal transport role and to move
and stack containers in the yard.
31 Globally, the Parties are active in the supply of cranes, horizontal transport
equipment and mobile equipment. However, in New Zealand their recent sales
history indicates they overlap principally in relation to straddle carriers, empty
container handlers and forklift trucks.
Customers
32 End-users of container handling equipment in New Zealand are principally port
terminal operators and, to a smaller extent, intermodal terminal operators. Reach
stackers and empty container handlers are sometimes – and forklift trucks are
widely – used for other applications (distribution centres, industrial environments,
etc.). Generally speaking, however, terminal operators are by far the most
important end-user group for container handling equipment in New Zealand. [
]. The
following table provides an overview of the major container ports in New Zealand.
2
There are also several other ports in New Zealand which have container handling capabilities. For
example:
Eastland Port (currently rebuilding a wharf to have sufficient strength to allow mobile harbour
cranes to operate on it and allow for the use of containers (see here));
Port of Taranaki (has 2ha of container terminal); and
Northport (has 30ha of paved area which can be used for cargo operations (see here).
3
20 foot equivalent units (TEU).
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34 In New Zealand, KiwiRail is a significant inland intermodal terminal operator and has
approximately 50 units of container handling equipment, including reach stackers.
In addition, there are also other rail hubs, inland hubs and freight hubs owned by
ports and specialist transport companies. Several port operators in New Zealand
operate intermodal terminals to provide an end-to-end supply chain, or participate in
joint ventures that operate intermodal terminals. For example:
34.2 Ports of Auckland operates two intermodal terminals at Wiri and Te Rapa.
35 Certain equipment types (in particular empty and full container handlers, reach
stackers and forklifts) are also sold to other customers groups, including industrial
customers,4 warehouses, distribution centres5 and specialised container operators.6
The equipment used by these end-user groups is generally used considerably less
frequently than the equipment used by port operators or inland intermodal terminal
operators, so these end-user groups do not necessarily need to buy new equipment
and often buy used equipment.
36 Customers outside of port and intermodal container terminal operators are large in
number but make up a relatively small percentage of the total addressable market
for container handling equipment in New Zealand. These end-users tend to procure
equipment in smaller numbers (i.e 1-4 units as required) and the equipment
procured generally has a lower lifting capacity.
Channels to market
37 OEMs sell to New Zealand customers both directly and via dealers and distributors.
Relevant for present purposes, demand for straddle carriers is typically project
based and characterised by lumpy and infrequent orders. Most procurements of
straddle carriers are therefore tendered on a worldwide basis and OEMs participate
directly in such tenders. Sales of straddle carriers via distributors are less common.
[
38 OEMs also often sell their products via dealers or distributors (which resell the
equipment to end-users), to renting or leasing providers (which rent or lease
equipment to end-users), and to contractors (which use the equipment to provide
services to end-users). This is typical in relation to mobile equipment rather than
heavier equipment such as cranes or straddle carriers, which is typically sold directly
4
Examples of these customers operating in New Zealand include OJI Fibre Optics (producer of pulp,
paper and fibre based packaging), Carter Holt Harvey (timber manufacturer), Nelson Pine Industries
(timber manufacturer), Toll Group (freight transport service provider), Rotorua Forest Haulage
Limited (forestry and logging provider), Humes NZ (concrete pipe manufacturer), Hynds Pipe
Systems (supplier of water pipe systems), OneFortyOne (forestry and milling company) and
Laminex (supplier of building products).
5
Examples of these customers operating in New Zealand include warehouses and distribution centres
such as Fonterra (dairy supplier), Synlait (dairy processing company) and The Warehouse (clothing,
electronics and homewares store).
6
Examples of these customers operating in New Zealand include ContainerCo (independent shipping
container company) and Specialised Container Services (container maintenance, repair and
transport facility).
7
See: https://www.portsolutions.nz/products.
100455507/8800380.1 13
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by the OEM and for which there might potentially be a local agent representing the
OEM. This is because mobile equipment is procured more frequently and in smaller
numbers.
39.2 Konecranes sells mobile equipment in New Zealand through Port Solutions
Limited, and also uses Port Solutions Limited as an agent for straddle
carriers.10
39.3 Hyster-Yale sells mobile equipment in New Zealand through Hyster NZ, 11
including forklift trucks, full and empty container handlers, and reach
stackers.
39.4 Sany Heavy Industry Co Ltd (Sany) sells mobile equipment in New Zealand
through Portstar Machinery,12 including forklift trucks, full and empty
container handlers, and reach stackers.13
39.5 Shanghai Zhenhua Heavy Industries Co Ltd (ZPMC) sells reach stackers in
New Zealand through MTS Energy Limited.14
40 Container handling equipment is often, but not exclusively, procured via tenders.
Typically heavier equipment such as cranes and horizontal transport equipment is
procured via tender. A significant proportion of mobile equipment is also procured
via tender, although direct inquiries are also a significant channel for mobile
equipment. However, even outside of the context of formal tenders, customers
would typically contact several suppliers to elicit quotes, followed by bilateral
negotiations. So, in practice, the competitive dynamics between explicitly tendered
procurements and direct inquiries are not radically different.
8
[
].
9
For further information see: https://abequipment.co.nz/our-brands/kalmar/.
10
For further information see: https://www.portsolutions.nz/products.
11
Hyster NZ was previously Gough Materials Handling (owned by the Gough Group). Hyster NZ is now
owned by Sime Darby Berhad. For further information see https://hyster.co.nz/.
12
For further information see: https://portstar.co.nz/.
13
[
].
14
For further information see: https://mts.co.nz/index.php/mts-entrepot-trade/.
100455507/8800380.1 14
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has been determined, customers will then procure the equipment needed to achieve
the design concept, and often do so by means of competitive tender.
42 In addition, customers can easily switch between suppliers. Customers can operate
a mixed fleet (i.e. equipment from different suppliers) within their terminals. This is
not only true for different equipment types but also within the same equipment
category. Customers may also start with one particular brand for a greenfield
project but, at a later stage, diversify with a different supplier when expanding the
terminal or replacing old units. By way of example, the Parties understand that
Lyttelton Port Company has:
42.2 [
(a)
(b)
(c)
(d) ].
44 That said, customers may use different ECS solutions for different equipment
groups. Given the significant degree of interoperability of the software solutions and
the port equipment products, it is common for customers to combine equipment and
terminal software from different suppliers.
Aftersales services
45 Regardless of the type of container handling equipment, a supplier’s capability to
provide quick, reliable and high-quality services, either directly or indirectly via third
parties, is generally an important factor for success in the industry.
46 Container handling equipment is usually in heavy use, often 24/7, which makes
regular maintenance not only necessary but also important from an operational
perspective. Container handling equipment that is moving around freely (i.e.
horizontal transport and mobile equipment) is particularly service intense making it
important to minimise planned and unplanned downtimes.
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47.1 In-house: Many customers have significant in-house service capabilities and
try to cover repair and maintenance works themselves. For example, the
Parties estimate that approximately [ ]% of the straddle carriers in New
Zealand are serviced in-house by port operators. In contrast, in New Zealand
it is common for port operators to outsource their servicing requirements for
mobile equipment. 15 The Parties estimate that approximately [ ]%16 of
all maintenance and repair works for mobile equipment is done in-house.
47.2 Third party contractors: distributors and other independent service providers
offer a wide range of services for all major container handling equipment
types and can provide aftersales services across brands. Independent service
providers allow OEMs without a presence in New Zealand to provide the full
range of services to customers. For example, ZPMC collaborated with CM
Labs Simulations in providing training relevant to the STS cranes it sold to
Ports of Auckland.17
47.3 OEMs: OEMs in New Zealand tend to provide services through their affiliated
distributors or dealers.18 For example:
].
15
[
].
16
[
]. [
].
17
For further information see: https://www.portstrategy.com/news101/products-and-services/cm-
labs-and-zpmc-collaborate-for-crane-training.
18
The Parties [
]. For this reason the Parties are not in competition for the provision of after-sale services
or spare parts.
19
For further information see: https://portstar.co.nz/services/.
20
For further information see: https://hyster.co.nz/forklift-servicing/.
21
For further information see:
https://www.portsolutions.nz/?gclid=Cj0KCQjwyZmEBhCpARIsALIzmnIsy_rxviQ4ZQo3AuS3-
2qfbwwv-fHtaf-K0TnKt1QxBFe0rMwtHzcaAo7tEALw_wcB.
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48 As there are so many options available to customers for aftersales services it is not
a prerequisite that OEMs have their own service presence in New Zealand in order to
sell equipment. However, for a large contract/project OEMs would not necessarily
consider it to be a disproportionate cost to introduce a service presence for that
contract/project. For example, [
].
50 Chinese container handling equipment suppliers benefit from State support and
resources allowing them to offer highly competitive products at competitive prices,
and thereby allowing them to rapidly gain market share. There are no regulatory
limitations with regard to State subsidies and supporting Chinese players financially
is part of China’s comprehensive maritime industry investment plan. In particular,
Chinese suppliers benefit from subsidised manufacturing resources, including key
raw materials such as steel, and low-cost labour. Additionally, the global expansion
of Chinese suppliers is strongly supported by their favourable access to financing by
Chinese state-controlled banks.
51 The following Chinese suppliers are key competitors in the global container handling
equipment markets and are discussed in more detail in Part 6:
22
[
].
23
China’s Five-Year Plans are a series of social and economic development initiatives issued by China
for every five-year period dating back to 1953. The 13th Five-Year Plan for the period 2016-2020
has put a very strong emphasis on innovation, including increasing the spending on R&D, raising the
quality and volume of Chinese patents and enhancing human capital. In execution of the objectives
of the 13th Five-Year Plan Chinese container handling equipment manufacturers such as ZPMC,
Sany, and XCMG, have in the last years rapidly developed innovative and high-quality products and
aggressively expanded globally.
24
With its “Belt & Road” initiative, launched in 2013, China has been heavily investing in infrastructure
in nearly 70 countries to enhance regional connectivity. This includes a particular focus on maritime
shipping and railway routes. See “Belt and Road Initiative”, available at:
https://www.worldbank.org/en/topic/regional-integration/brief/belt-and-road-initiative.
25
“Made in China 2025” is a national strategic plan to further develop China’s manufacturing sector.
See: http://www.gov.cn/zhuanti/2016/MadeinChina2025-plan/index.htm (Mandarin language only).
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51.1 ZPMC is a global leader in the manufacturing of cranes and is now heavily
investing into horizontal transport equipment (and achieving major project
wins). ZPMC has in recent years aggressively expanded outside China. 26
51.2 Sany is a leading manufacturer of heavy industrial equipment and has, within
only a few years, grown into one of the most important global suppliers for
cranes and mobile equipment.
51.5 Anhui Heli Co. Ltd. (Heli) is the main subsidiary of Anhui Forklift Group
Company. It is active in R&D, manufacturing and export of industrial vehicles
and is the first listed company in China’s forklift industry.
].27
26
This is evidenced by the fact that in the 2019 financial year, ZPMC’s operating revenues were RMB
24.6 billion (approximately NZD 5.5 billion), increasing by 12.8% from 2018. Container handling
equipment accounted for ~67% of ZPMC’s total operating revenues. ZPMC already derives only
50% of its operating revenues from Chinese based customers, generating 14% in Europe, 14% from
the rest of Asia, and 9% from North America.
27
As set out on slide 30 of the document tilted “Strategy Update – Background materials for
consideration”, prepared for the Konecranes Board of Directors in January 2019. This document was
provided to the NZCC as part of the bundle of 5.4 documents attached to the Form CO (Annex QK
5.4.117.pdf).
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55 To that end, New Zealand port operators are making decisions to make their
operations more sustainable:
55.2 CentrePort replaced its diesel-operated straddle carriers and transfer vehicles
with an electric alternative (electric terminal tractors) in 2020;31
55.3 Port Nelson has electrified 60% of its small forklift fleet; 32
55.4 Lyttelton Port Company established an inland hub in 2016, allowing freight to
be consolidated and taken to the port by rail, avoiding up to 195 truck trips a
day;33 and
55.5 Port of Tauranga has joined the Certified Emissions Measurement and
Reduction Scheme and has committed to invest in low emission technology.34
56 Against this background, equipment manufacturers have intensified their R&D and
are developing and launching new products with reduced or no CO2 emissions that
at the same time meet the required operational targets.
28
Excluding biogenic methane.
29
See: https://www.greenport.com/news101/australasia/auckland-looks-to-hydrogen-power.
30
See: https://www.poal.co.nz/about-us/Pages/Automation.aspx.
31
See: https://www.stuff.co.nz/business/119114476/new-zealands-first-electric-port-in-the-making-
centreport-general-manager-says and https://www.gaussin.com/wp-
content/uploads/2020/01/PR_CPL_Gaussin_EN_vf.pdf. CentrePort has estimated that this decision
would reduce its carbon by approximately 250 tonnes per annum.
32
See: https://www.stuff.co.nz/environment/climate-news/122081064/port-nelson-weighs-up-
alternative-energy-to-cut-carbon-emissions.
33
See: https://www.stuff.co.nz/environment/climate-news/115902088/collaboration-the-key-to-
cutting-carbon-port-nelson.
34
For further information see:
https://webcache.googleusercontent.com/search?q=cache:VBH5m8yYKf4J:https://www.port-
tauranga.co.nz/download/neQv07e82zNql/+&cd=1&hl=en&ct=clnk&gl=nz.
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processes and equipment performance) and more safely (with a view to reducing
accidents).
58.2 ECS to monitor and guide the automated equipment fleet. The ECS directs
individual automated equipment units based on commands from the TOS; and
60 The availability of automation for mobile equipment is limited. To the best of the
Parties’ knowledge, there is no fully automated mobile equipment available on the
market yet.
61 The size of New Zealand ports has somewhat limited the rate of automation in New
Zealand compared to some overseas ports, and electrification is typically a more
significant focus for New Zealand port operators. The advantages of automation are
more significant at scale, given the upfront investment required to implement
automation. That said, as automation reduces costs overall, improves safety and
lowers emissions, it is inevitable that automation will at some point become a
priority in New Zealand. [
].
].
SECTION 2: CARGOTEC
63 Cargotec is a Finnish public limited company seated in Helsinki, Finland and its B-
shares are listed on Nasdaq Helsinki. The currently unlisted A shares of Cargotec
will be listed on the official list of Nasdaq Helsinki in connection with completion of
the Proposed Transaction.
35
For further information see: https://www.poal.co.nz/about-us/Pages/Automation.aspx.
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64 Cargotec is a global provider of cargo and load handling solutions. Cargotec’s main
activities are divided into three businesses:
64.1 cargo handling equipment and terminal solutions are offered by Kalmar,
64.3 solutions and services for the maritime industry are provided by MacGregor.
]); and
66.1 ECS software product called “KalmarOne” which is generally only sold
together with Cargotec’s own automated equipment;
67 Until recently, Cargotec also provided TOS solutions globally via Navis LLC (see
paragraph 73 below for further detail).
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70 Over the period 2017 to 2020, Cargotec supplied the following products in New
Zealand:
71 Cargotec’s revenues in New Zealand for these five products over the period 2017 to
2020 is set out in Appendix 5.
72 Cargotec also provides some ancillary products and services in New Zealand
(including terminal consultancy services, aftersales services and spare parts).
However, Cargotec only provides these ancillary products/services to customers in
New Zealand who have purchased container handling equipment from Cargotec, and
does not supply these products/services independently of its sales of container
handling equipment.36
73 Until recently Cargotec offered TOS software through its subsidiary in New Zealand,
Navis Software New Zealand Limited (Navis NZ). Cargotec has recently divested its
affiliate Navis LLC (including Navis LLC’s affiliate Navis NZ). A binding sale
agreement for the disposal of the Navis business (including Navis NZ) was signed on
26 March 2021, and37 the divestment of the Navis business (including Navis NZ)
closed on 1 July 2021.38
74 Cargotec’s overall revenues from sales to/in New Zealand (by all three business
units – Kalmar, Hiab and MacGregor) amounted to EUR [ ] million in 2020. The
Kalmar business unit achieved revenues of EUR [ ] million in 2020. Kalmar NZ
ceased trading in New Zealand in 2015. Kalmar NZ is currently in the process of re-
establishing as a trading entity in New Zealand and intends to recommence trading
in New Zealand in 2021. As such, Kalmar NZ is currently lodging nil returns with
36
Kalmar has sold a single piece of used equipment in New Zealand between 2017 and 2020 and
Konecranes has made no sales of used equipment in New Zealand between 2017 and 2020.
37
See https://www.cargotec.com/en/nasdaq/stock-exchange-release--kalmar--/2021/cargotec-sells-
navis-business-to-technology-investment-firm-accel-kkr-for-an-enterprise-value-of-eur-380-million/
38
See: https://www.cargotec.com/en/nasdaq/press-release/2021/cargotec-has-completed-the-sale-
of-its-Navis-business-to-technology-investment-firm-accel-kkr/
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relevant regulators in New Zealand. Kalmar NZ does not have an office in New
Zealand, and up until March 2021 did not have any New Zealand-based employees.
In March 2021 Kalmar NZ hired a Country Director for New Zealand who works
remotely. [
].
75 [
],39 [
].
76 [
].
77 [
].40 [
].41 [
].
SECTION 3: KONECRANES
39
Further detail about the Kalmar mobile equipment supplied by AB Equipment is available at
https://abequipment.co.nz/our-brands/kalmar/
40
[
].
41
[
].
42
Available at: https://www.cargotec.com/49262c/globalassets/files/investors/reports/2020/cargotec-
annual-report-2020-web.pdf.
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container handling equipment and respective automation solutions and many kinds
of services and spare parts.
82.1 limited TOS solutions through TAB B.V. (a company majority owned by
Konecranes);
82.2 ECS software product through TAB called “TEAMS”. Konecranes only sells this
software together with Konecranes’ own automated equipment; and
82.3 a remote monitoring tool software called “TruConnect”. This software is only
supplied by Konecranes together with its equipment and is primarily used in
the industrial segment rather than by terminal operators.
43
It should be noted that [
].
100455507/8800380.1 24
PUBLIC VERSION
85 Over the period 2017 to 2020, Konecranes has supplied the following cargo handling
equipment in New Zealand:
86 Konecranes’ revenues in New Zealand for these five products over the period 2017
to 2020 is set out in Appendix 5.
87 In [
]. Since the [ ]
it is not captured in the market shares and therefore is not identified as an
overlapping market for the purposes of this Application.
88 Konecranes also provides ancillary products and services in New Zealand, including:
].
90 Konecranes’ New Zealand revenue for the financial year ending 31 December 2020
was [ ]. Konecranes NZ is situated at Unit B, 61 Hugo Johnston Drive,
Penrose, Auckland. Konecranes NZ’s office and distribution centre are co-located at
this address. Konecranes does not have a management team based in New
Zealand. Rather, all New Zealand operations are managed from its office in
Australia.
100455507/8800380.1 25
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93 In order to determine relevant overlaps for the purposes of New Zealand, the Parties
have assessed recent sales to New Zealand customers. Given the nature of the
products, sales are relatively infrequent, and so the Parties have assessed sales in
New Zealand in the period 2017 to 2020 to provide a representative view of their
current activities in New Zealand. While, globally, the Parties supply a wide range of
cranes, horizontal transport and mobile equipment, in the period 2017 to 2020 the
Parties’ overlapping sales in New Zealand were limited to straddle carriers, empty
container handlers and forklift trucks.
95 Market size is estimated using a “bottom up” approach, i.e. by summing up the
volumes of the Parties and estimates for their competitors. The Parties have
provided data on annual sales of container handling equipment in terms of units of
equipment (i.e. on a volume rather than value basis) except for ancillary services.
For further information on market share methodologies refer to Appendix 9.
96 The following table provides an overview of the overlaps arising from the Proposed
Transaction.
44
For further information see: https://www.portsolutions.nz/products.
45
Available at: https://investors.konecranes.com/sites/default/files/annual_review_2020.pdf.
Konecranes’ Governance and Financial review is also available at:
https://investors.konecranes.com/sites/default/files/Annual%20report%202020/governance_and_fi
nancial_review_2020_1.pdf.
And their Sustainability Report is available at:
https://investors.konecranes.com/sites/default/files/AR2020/sustainability_report_2020.pdf.
100455507/8800380.1 26
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Straddle Manual X X X X
carriers Automated X X X
Shuttle Manual X
X
carriers
Automated X X
Terminal
Manual X (X)46 X
tractors
Automated
guided
Automated (X)47 X
vehicles
(AGV)
Mobile equipment
Reach
Manual X X X
stackers
Full
container Manual X X X
handlers
Empty
container Manual X X X X
handlers
Manual – light X X
Forklift
trucks Manual –
X X X X
medium-heavy
Ancillary products/services48
46
[
].
47
Cargotec only sold AGV once (in 2017, to one single customer) and can hardly be considered an active
supplier.
48
While the Parties do provide some of these ancillary products and services to a limited extent in New
Zealand (as described in paragraphs 72 and 88 above), these are only treated as overlap markets in
New Zealand to the extent the Parties supply those services in the market as opposed to solely as
part of the supply of their own equipment. Therefore, for the purposes of Table 3 the Parties have
not been marked as providing these services in competition with each other in New Zealand and
there is no vertical overlap in New Zealand.
100455507/8800380.1 27
PUBLIC VERSION
97 As indicated in Table 3 above, the Parties only overlap in respect of the following
products in New Zealand based on deliveries made between 2017 and 2020:
98 The relevant markets for straddle carriers, empty container handlers and forklift
trucks are considered in more detail in Part 4 and Part 6. As referenced at
49
Until recently, Cargotec provided TOS solutions via Navis LLC but Navis LLC has been divested (see
paragraph 73 for further detail).
50
Until recently, Cargotec provided TOS solutions in New Zealand via Navis NZ, but Navis NZ has been
divested (see paragraph 73 for further detail).
51
Both Parties sell ECS solutions but to date they have only sold ECS solutions together with their own
equipment. The Parties have not made any stand-alone sales of ECS solutions globally and in New
Zealand.
52
While Konecranes manufactures spreaders that are used as components in their straddle and shuttle
carriers, none of these spreaders are sold separately on the merchant market.
53
In June 2021, Konecranes established a Port Services branch in New Zealand. [
], Konecranes
also offers services for non-Konecranes equipment (noting that its main focus is servicing
Konecranes' own equipment).
100455507/8800380.1 28
PUBLIC VERSION
paragraph 87, in [
99 Other global overlap markets, for products which the Parties both supply globally but
have not both supplied in New Zealand in the period 2017 to 2020, are dealt with in
Part 7. Reach stackers are considered in Part 7 as there are no overlapping sales in
the reference period. However, given the most recent sale by Konecranes is [
], the Parties have provided additional New
Zealand-specific information in relation to reach stackers.
100 In addition, as set out at paragraph 2.4 of Appendix 2, Cargotec supplies spreaders
for cranes and mobile equipment in New Zealand through its Bromma business.
Spreaders are the piece of container handling equipment used to grip containers and
are used as input parts for cranes and mobile equipment. Globally, Konecranes
sources spreaders from Bromma (among other suppliers of spreaders) for certain
cranes. As far as the Parties are aware, the only piece of equipment that
Konecranes has sold in New Zealand in the 2017-2020 period that uses a Bromma
spreader as an input is one [ ].
Accordingly, to the extent that there is a vertical overlap in New Zealand in relation
to spreaders, it is only in relation to a single unit. Given the minimal overlap we do
not propose to consider this vertical overlap further.
Straddle carriers
101 Straddle carriers are used for stacking containers at the yard and for (horizontally)
transporting containers to and from the yard. They are also used for loading /
unloading trucks and railcars, whereby the straddle carrier drives over the truck /
railcar and picks up (or puts down) containers from above. This versatility makes
straddle carriers a flexible type of container handling equipment that can in principle
cover all aspects of container handling without the assistance of other equipment
types (except for the loading / unloading of ships, which still requires a quay crane
or, in very small ports, a reach stacker).
102 Straddle carriers can typically stack four containers on top of each other. However,
they usually only stack three containers at a time and use the vertical space above
the third container as working room (so-called “1-over-3 straddle carriers”).
Straddle carriers stack in single container width, leaving travel room on either side
for moving containers into and out of the stack (straddle carriers need a certain
amount of space to drive over the containers and pick them up).
100455507/8800380.1 29
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103 Straddle carriers are available in manual and automated form. Most straddle
carriers are manually operated by a driver inside a cab that is an integrated part of
the vehicle (see Figure 2 above). Automated straddle carriers are still a small niche,
accounting for only approximately 7% of average global annual straddle carrier
demand. The basic functionalities of automated straddle carriers are identical to
those of their manual counterparts, i.e. they are also used for horizontal container
transport, stacking at the container yard and loading/unloading at the landside area.
Currently, only a very limited share (<5%) of the global straddle carrier fleet has
been automated.54
104 The following table provides an overview of the Parties’ respective straddle carrier
offering. Further information, including product brochures, is available on their
websites: https://www.kalmarglobal.com/equipment-services/straddle-carriers/
(Cargotec); https://www.konecranes.com/equipment/container-handling-
equipment/straddle-carriers (Konecranes).
54
To date, only nine ports and inland intermodal container terminals globally are using automated
straddle carriers, some of which are still in piloting phase. Note that this includes Ports of Auckland.
100455507/8800380.1 30
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106 Empty container handlers are available in different sizes and models, including fuel-
powered options and models with fully electric drive trains. The lifting capacity of
empty container handlers varies between eight and 11 tons and the lifting height is
between four and eight containers. As mentioned, there are single stacking and
double stacking empty container handlers. Other features, such as speed, are
broadly similar across models.
107 The price for an empty container handler varies depending on the specific model
but, on average, an empty container handler would typically cost approximately NZD
[ ]. As far as the Parties are aware, there are no automated empty container
handlers available on the market.
108 Both Parties are active in the supply of empty container handlers. The following
tables provide an overview of their offering.
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Forklift trucks
109 A forklift truck is used to lift and move materials over short distances. It is equipped
with a fork (onto which the materials are loaded) and a mast (a mechanism for
lifting the materials). Forklift trucks have a cabin for the driver although smaller
forklift trucks can also be without a cabin and only equipped with a frame and a seat
instead. All forklift trucks are generally suitable for any type of material handling,
which is why they are used in various industries (e.g. production of heavy
equipment, metals, minerals, textiles, lumber, construction industry, warehousing,
recycling). They can also be used in ports and terminals for lifting and moving
empty containers or other cargo.
110 Forklift truck models generally differ in the weight of materials they can lift and
move, ranging from lighter lifting capacities (below approximately 10 tons) to
medium (approximately 10 to 20 tons) to heavier capacities (between approximately
20 and 70 tons). Lighter versions are often used indoors (e.g. in warehouses),
whereas medium and heavy versions are also commonly used outdoors and in heavy
industries (e.g. steel and wood handling, or handling of concrete). Medium and
heavy forklift trucks may also be used for container handling. Forklift trucks
increasingly have environmentally friendly drivetrains, while heavy models (to date)
still have fuel engines.
111 Globally, both Parties offer a range of different forklift trucks. However, forklift
trucks with a lifting capacity of less than nine tons are only offered by Cargotec and
not by Konecranes. Further information, including product brochures, is available on
100455507/8800380.1 32
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112 The Parties are each active in several areas where the Proposed Transaction does
not give rise to any horizontal overlaps or vertical links. Further detail about the
Parties’ non-overlapping business activities is set out in Appendix 2.
55
Indicative prices which may vary depending on lifting capacity.
100455507/8800380.1 33
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113 As described above, in New Zealand the Parties primarily overlap in the provision of:
114 In this Part 4 the Parties outline market definition analysis for each of these markets
identified above.
115 The Commerce Commission (the Commission) has not considered any markets
directly relevant to the competition assessment of the Proposed Transaction in any
published competition assessment. The parties have relied principally on European
Commission precedents.
116 The European Commission (EC) in Konecranes/Terex MHPS56 found straddle carriers
to constitute a separate product market from other types of container transport
and/or stacking equipment, such as reach stackers, terminal tractors or gantry
cranes. The EC took into consideration that straddle carriers can perform different
functions (transporting and stacking) and, due to their versatility, are unlikely to be
substitutable with other types of equipment.
117 The Parties consider that straddle carriers constitute a separate product market from
other types of container transport and/or stacking equipment.
118 The Parties note that there is generally only limited demand-side substitutability
between straddle carriers and other equipment types, with competition between
straddle carriers and (i) gantry cranes and (ii) other types of horizontal transport
equipment mainly limited to the conceptual stage when a new terminal is designed
(i.e. greenfield projects).The Parties will provide further details on this in the context
of the competitive assessment in Chapter 7.
119 In Konecranes/Terex MHPS, the EC did not conclude on the exact scope of the mobile
equipment market but indicated that it might be appropriate to segment the market
according to equipment type.57
120 The EC has previously concluded that forklift trucks constituted a separate market 58
which should not be segmented further due to high supply-side substitutability. In
56
Commission Decision of 8 August 2016, case COMP/M.7792 Konecranes / Terex MHPS, at [56] and
[59].
57
Commission Decision of 8 August 2016, case COMP/M.7792 Konecranes / Terex MHPS, at [58].
58
Commission Decision of 15 February 2017, case COMP/M.8190 Weichai / Kion, at [17] et seq.;
Commission Decision of 20 December 2006, case COMP/M.4478 KKR / Goldman Sachs / Kion, at [9]
et seq.; Commission Decision of 19 December 2002, case COMP/M.2844 Linde / Komatsu / Komatsu
100455507/8800380.1 34
PUBLIC VERSION
particular, the EC considered that all forklift trucks, regardless of weight bearing
capacity (i.e. from 0.6 to 50 tons), form part of the same market. 59 The EC noted
that “there is a variety of models differing in weight bearing capacity and type of
engine, but all of them share common distinctive characteristics - (they can carry
goods in both horizontal and vertical directions, and have a maximum lift height in
the range of four to six meters) - and manufacturers of forklift trucks generally
produce the entire range of such trucks”.60
121 The Parties consider that it is appropriate to segment the mobile equipment market
according to equipment type and have therefore proceeded on the basis of separate
markets for forklift trucks and empty container handlers, as further explained below.
Forklift trucks
122 As noted at 120, the EC has previously concluded that forklift trucks constituted a
separate market which should not be segmented further due to high supply-side
substitutability.
123 The Parties consider the EC’s approach remains appropriate and consider that the
market for forklift trucks should not be segmented further based on lifting capacity
or the type of engines. In this regard, the Parties note that:
123.1 Forklift trucks of various lifting capacity (especially heavier forklifts) can be
manufactured using the same facilities and design principles, so there is
supply-side substitutability between the different sizes.61
123.2 On the demand side, customers can use different forklift trucks for different
industrial applications and may choose to substitute a light forklift with a
heavier model (e.g. in order to increase flexibility in terms of materials lifted).
124 In any event, the exact delineation of the market can be left open as the Proposed
Transaction will not give rise to competition concerns under any plausible market
definition. For completeness the Parties provide market data differentiating heavier
models in the context of the competitive assessment in Section 7 below.
Forklift, at [20] et seq. and Commission Decision of 15 June 2000, case COMP/M.1950 Toyoda
Automatic Loom Works / BT Industries, at [8] et seq.
59
Commission Decision of 15 June 2000, case COMP/M.1950 Toyoda Automatic Loom Works / BT
Industries, at [8] et seq.
60
Commission Decision of 20 December 2006, case COMP/M.4478 KKR / Goldman Sachs / Kion, at [9]
et seq.; similarly: Commission Decision of 15 February 2017, case COMP/M.8190 Weichai / Kion,
at [17].
61
For example, Cargotec offers light, medium and heavy forklift trucks while Konecranes offers medium
and heavy forklift trucks. Konecranes could however easily expand into light forklift trucks using the
same production facilities, technologies and processes.
100455507/8800380.1 35
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127 In any event, the exact delineation of the market can ultimately be left open
because the Proposed Transaction will not give rise to competition concerns under
any plausible market definition.
128 The EC has previously determined that markets for container handling equipment,
including mobile and horizontal transport equipment, to be at least as wide as the
European Economic Area (EEA), if not worldwide in scope, but has ultimately left the
exact geographic market definition open.62
129 The Parties consider that container handling equipment markets have many
characteristics that strongly point towards global markets. In particular:
129.1 Major suppliers are active all over the world: Many major suppliers of
mobile and/or horizontal transport equipment, such as ZPMC, Hyster, Sany,
Terberg Special Vehicles (Terberg), the Parties and others supply container
handling equipment on a global basis to customers all over the world.
Container handling equipment is often produced in a limited number of
production facilities (partly located in lower cost countries such as China) and
shipped across countries and continents. For example:
(a) [
].
(b) Konecranes [ ], 63 [
].
(c) ZPMC produces its entire mobile and horizontal transport equipment
portfolio exclusively in China from where it ships products to customers
all over the world. The same applies to Hyster, Svetruck and CVS
Ferrari (CVS) which have production facilities in the Netherlands and
China, Sweden and Italy respectively.
62
Respondents to the EC’s market investigation also confirmed that container handling equipment
suppliers are able to deliver their equipment globally – see Commission Decision of 8 August 2016,
case COMP/M.7792 Konecranes / Terex MHPS, paras 62 et seq.
63
[
].
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(a) Mobile and horizontal transport equipment is largely identical all over
the world. The regulatory environment can differ between countries
(e.g. regarding environmental regulations and safety standards), which
can make limited adaptions to the equipment necessary. However,
local customer preferences or regulatory requirements clearly do not
hinder global expansion. Suppliers of container handling equipment in
New Zealand must obtain certain certificates for the equipment before
it can be sold in New Zealand, however this does not impact suppliers’
ability to enter/expand in New Zealand.
].
(d) Suppliers like Sany have demonstrated that it is possible to expand and
build up a service network, providing additional competitive leverage
(in addition to its aggressive pricing).
(e) Most major suppliers are active globally, regardless of where they are
located. This is true for companies headquartered in Europe (such as
the Parties or Liebherr), in the US (such as Hyster) or in Asia.
100455507/8800380.1 37
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130 For completeness, the parties have provided market share information on both a
worldwide and New Zealand basis. On either view, the applicant does not believe a
substantial lessening of competition is likely.
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131 The Parties consider that, in the absence of the Proposed Transaction, both Cargotec
and Konecranes would continue to operate as independent businesses on the market
and therefore the appropriate counterfactual is the status quo.
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132 As discussed above at paragraph 97, the Parties have identified as relevant markets
for the purpose of this application those global product markets in which the Parties
have overlapped in terms of sales to New Zealand between 2017 and 2020. Market
shares prepared on both a global and national basis are set out below. The
Proposed Transaction is not likely to substantially lessen competition in any of these
markets.
133 As regards those global product markets in which the Parties have not overlapped in
New Zealand in the period 2017-2020, the Parties have nonetheless provided
estimates of global market shares and explain why the Proposed Transaction is not
likely to substantially lessen competition in New Zealand.
134 The Proposed Transaction will result in no vertical integration in the relevant
markets. With the exception of Cargotec’s activities in relation to spreaders (refer to
paragraph 2.4 in Appendix 2), the Parties do not operate in markets downstream
or upstream of the relevant markets in New Zealand. Further detail on vertical links
at a global level is provided in Section 3 of Part 7.
135 Each relevant market is addressed in turn below. The reasons why the Proposed
Transaction will not increase the potential for coordination are set out in section 3.
136 The Proposed Transaction will not substantially lessen competition in the supply of
straddle carriers, be it worldwide or in New Zealand. In summary:
136.1 while the market for straddle carriers has historically been concentrated,
these historic market shares do not reflect current or future market dynamics
and are not an adequate proxy for the Parties’ and their competitors’ current
and future market positions;
136.2 the straddle carrier market is a highly competitive global bidding market
facing significant and increasing competition from Chinese suppliers such as
ZMPC and other OEMs such as Liebherr ;
136.3 customers exercise significant buyer power and can switch between suppliers
(with some customers running mixed);
136.4 there are no insurmountable barriers to market entry and expansion as shown
recently, and most notably, with Liebherr and ZPMC. There are several
players who already supply straddle carriers regionally or who are active in
neighbouring container handling equipment and heavy machinery markets,
such as Sany, XCMG and Suzhou Dafang Special Vehicle Co., Ltd. (Suzhou
Dafang), who are well placed to enter and expand. In addition, Mobicon, an
Australian-owned business, offers mini straddle carriers.64 Mobicon’s heavier
models are similar to and compete with the Parties’ straddle carriers,
especially in smaller terminals; and
64
See: https://www.mobiconsystems.com/products/
100455507/8800380.1 40
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Market shares
138 The market for straddle carriers has historically been concentrated, both globally
and in New Zealand. This is due to the fact that, historically, the Parties were the
only suppliers of straddle carriers, as explained further below. However, these
historic market shares do not reflect the future market dynamics and are not an
adequate proxy for the Parties’ and their competitors’ current and future market
positions.
139 Table 10 below sets out estimated shares of the global straddle carrier market.
Table 10: Estimated market shares in the straddle carrier market (manual and automated),
worldwide, 2017-2020, volume-based
Number of
Competitor Estimated share (%)
delivered units
Cargotec [] []
Konecranes [] []
Combined [] []
ZPMC [] []
Mobicon [] []
Liebherr [] []
Total [] 100.0
Sources: Generally, all market data provided reflects the Parties’ best estimates based on
available data. More specifically for straddle carriers, the Parties.
140 For the reasons set out in Part 4 above, the market is global rather than national.
However, for completeness, Table 11 below sets out shares of a hypothetical New
Zealand market for straddle carriers. These shares reflect the relatively low volume
of sales in the New Zealand market. Specifically, Kalmar’s recent sales of straddle
carriers in New Zealand (2017-2020) comprise:
140.1 [ ]; and
140.2 [ ].
141.1 [ ];
141.2 [ ]; and
141.3 [ ].
142 [
]. Port of Lyttleton has recently ordered four Konecranes Noell straddle
carriers which are expected to be delivered towards the end of 2021. 65 [
65
See: https://www.konecranes.com/press/releases/2021/lyttelton-port-company-orders-more-
konecranes-noell-straddle-carriers.
100455507/8800380.1 41
PUBLIC VERSION
].
Table 11: Estimated market shares in the straddle carrier market (manual and automated),
New Zealand, 2017-2020, volume-based
Number of
Competitor Estimated share (%)
delivered units
Konecranes [] []
Cargotec [] []
Combined [] []
ZPMC [] []
Liebherr [] []
Mobicon [] []
Total [] 100.0
143 Cargotec and Konecranes were the first companies that introduced straddle carriers
to the market (Konecranes in the late 1960s, Cargotec in the 1970s) and their
shares reflect this historic position. Their combined share of deliveries is [ ]%
worldwide (2017-2020) and [ ]% in a hypothetical New Zealand market (2017-
2020).
144 However, the relevant issue is whether the Proposed Transaction is likely to
substantially lessen the competition at future tender rounds, being the relevant field
of competition in which to assess the Proposed Transaction. The absence of any
meaningful incumbency advantage means that historical sales/units in use are
largely irrelevant to this central question.
145 In recent years, other competitors have developed straddle carriers and entered the
market. Among them is most notably ZPMC which has announced a plan to expand
its production capacity to roughly 200 straddle carriers per year in the short term
(likely still in 2021),66 which would represent more than [ ]% of the average
annual global straddle carrier demand. In addition to ZPMC, other suppliers,
especially Liebherr, offer straddle carriers and could constitute viable alternative
suppliers to the Parties. Other companies that – to the best of the Parties’
knowledge – have straddle carriers in their portfolio include Mitsubishi Logisnext Co
Ltd (TCM/Logisnext) (Japan), Mobicon (Australia),67 Isoloader (Australia),68
Suzhou Dafang (China) and potentially Combilift (Ireland).69
146 Even when looking at a potential segment for automated straddle carriers only, the
Proposed Transactions will not give rise to a significant impediment to effective
competition in a forward-looking assessment. Tables 12 and 13 below set out
66
See Appendix 11 - ZPMC eyes straddle market expansion.
67
Further detail on the straddle carriers offered by Mobicon is available here:
https://www.mobiconsystems.com/products/
68
For the sake of good order, the Parties note that it is not entirely clear whether Isoloader is still
active in the supply of straddle carriers – market intelligence suggests that the company may be
subject to insolvency proceedings.
69
Combilift seems to be more active in the field of shuttle carriers. However, to the best of the Parties’
knowledge, they also participated in straddle carrier tenders, for example in Bangladesh.
100455507/8800380.1 42
PUBLIC VERSION
estimated shares of the global automated straddle carrier market and a hypothetical
New Zealand market for automated straddle carriers.
Table 12: Estimated market shares in the straddle carrier market (automated), worldwide,
2017-2020, volume-based
Number of
Competitor Estimated share (%)
delivered units
Konecranes [] []
Cargotec [] []
Combined [] []
ZPMC [] []
Total [] 100.0
Sources: Generally, all market data provided reflects the Parties’ best estimates based on
available data. More specifically for straddle carriers, the Parties.
Table 13: Estimated market shares in the straddle carrier market (automated), New Zealand,
2017-2020, volume-based
Number of
Competitor Estimated share (%)
delivered units
Konecranes [] []
Cargotec [] []
Combined [] []
ZPMC [] []
Total [] 100.0
148 As of today, automated straddle carriers are a small niche of the potential overall
straddle carrier market, accounting for only approximately [ ]% of total demand
(based on average 2017-2020 annual deliveries). However, the Parties expect
demand for automated straddle carriers to gradually increase in the future.
149 Automated straddle carriers do not significantly differ from manual straddle carriers
in terms of hardware. The main difference is that automated straddle carriers do
not have a driver’s cab. However, there are technological differences to facilitate
fully automatic (i.e. driverless) operation of the vehicle, such as on-board
automation systems, sensors, data links for control, monitoring and system
diagnostics, etc. Given that the Parties historically lead in the supply of manual
straddle carriers, they have also been the first (and up to 2019, the only) suppliers
that delivered automated units. However, their current position in the potential
automation segment is based on only a handful of automated straddle carrier
projects and ZPMC has successfully introduced and marketed automated straddle
carriers in the meantime.
150 The Parties’ main competitor is ZPMC. ZPMC has a global market share for manual
straddle carriers of approximately [ ]%. ZPMC is poised for expansion (which will
rapidly change the picture in a still small segment). ZPMC has been developing
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straddle automation in cooperation with the Chinese tech start-up Westwell Lab. For
further detail regarding ZPMC’s market position refer to paragraph 157.
151 Moreover, retrofitting of existing manual models, which could also be done by non-
OEM providers in the future, exerts further constrains in the potential automation
segment.
153 Straddle carrier markets have the characteristics of global bidding markets:
153.1 Straddle carriers are largely procured via competitive tenders (both globally
and in New Zealand) which are typically open to all suppliers globally. Major
projects occur infrequently, making competition for the few open projects
available in the market particularly fierce.
153.2 While straddle carriers are almost always procured via global tenders, smaller
volumes (e.g. one or two to replace older units) are occasionally also
procured via direct customer inquiry. These sales are similarly competitive
and usually involve several rounds of negotiations with different suppliers.
155 ZPMC has recently expanded its straddle carrier business globally, leveraging its
very strong position in crane markets and existing ties and supply relationships with
all major terminal operators worldwide.
156 ZPMC has an established relationship with several port operators in New Zealand.
For example, Port Otago has two ZPMC STS cranes70 and in 2018 ZPMC delivered
three STS cranes to Ports of Auckland.71 With ZPMC’s recent expansion into straddle
carriers, the Parties expect ZPMC to leverage its existing ties and reputation in New
Zealand and participate in any upcoming tenders for straddle carriers, which would
be consistent with its global strategy. While the Parties are not aware of any
70
See: https://www.odt.co.nz/business/cranes-busy-dismantling-wharf-giant and
https://www.portstrategy.com/news101/world/australasia/new_cranes_at_two_ports
71
See: https://www.nzherald.co.nz/nz/zpmc-loading-three-new-ports-of-auckland-
cranes/L3ORYU5Y2JPTZCTSBD4SHPSE6E/.
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157 ZPMC is participating in global tenders and has in the recent past won large projects
in Africa, North America and Europe:
157.1 In December 2018 ZPMC, for the first time, participated in and won a tender
for “automation ready” straddle carriers in Europe, namely for the supply of
eight units to the new Norvik port in Stockholm, Sweden, operated by
Hutchison Port Holdings. These units were delivered in 2020.72
157.2 ZPMC supplied four manual straddle carriers to the Port of Tema in Ghana in
2019.
157.3 In May 2020, ZPMC won a major tender for the supply of manual straddle
carriers to the South African State-owned freight transport company and port
operator Transnet Port Terminals (TPT). The project includes the supply of at
least 22 manual straddle carriers, but with an option for another 66 units (i.e.
88 in total). These very recent sales are not fully included in the market data
provided to the Commission (which covers deliveries between 2017 and 2020
only) and therefore ZPMC’s global market share underestimates ZPMC’s
commercial success in the field of straddle carriers.
157.4 ZPMC is supplying automated straddle carrier test units, such as to Aarhus
port in Denmark, operated by terminal operator APMT. These test units are
usually supplied at very favourable conditions, sometimes even for free, to
convince customers of the quality and reliability of their equipment. It is
likely that these tests will boost ZPMC’s presence and win rate in future
international tenders.
157.5 In late May 2021, ZPMC won a tender for the supply of five hybrid straddle
carriers to HPH Freeport Bahamas. [
].
72
See “Straddle carriers arrive at Stockholm Norvik Port”, available at:
https://www.portsofstockholm.com/about-us/news/2020/straddle-carriers-arrive-at-stockholm-
norvik-port/. Generally, customers either order manual or automated units. However, in very few
exceptional cases (like in the case of Norvik port), customers request “automation-ready” straddle
carriers, meaning that the equipment will initially be operated manually, but the customer wants to
have the option to readily switch to automated operations. “Automation-ready” units, while they
may not have all the necessary hardware, are “structurally” ready to be fully automated (e.g.
brackets and wire harnesses for subsequent installation of automation hardware). Supply contracts
for “automation-ready” straddle or shuttle carriers usually comprise an option for subsequent
automation by the original equipment supplier. However, automation could generally also be done
by a third party (e.g. another OEM, or companies like Siemens, ABB, TMEIC, etc.).
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159 While ZPMC’s historic market share is limited, the Parties expect ZPMC to gain
substantial market share in the near future globally, based on the following factors:
159.2 ZPMC has cost advantages and can, as a result, price very
aggressively: ZPMC is the largest heavy-duty equipment manufacturer
worldwide and is owned by the Chinese State. As such, ZPMC has access to
financial resources and state subsidies, allowing it to price aggressively.
ZPMC also has favourable access to cheap Chinese labour and steel, providing
it with additional cost-advantages over their competitors.
159.3 ZPMC already has proven references, which is key to global success:
Straddle carriers are expensive equipment that is in heavy use and needs to
be reliable to ensure the proper functioning of terminal operations. Therefore,
a proven track record is typically an important factor that customers will take
into account when making a purchasing decision. As explained above, ZPMC
has recently gained important global reference projects proving its ability to
meet the high standards of global customers. ZPMC can furthermore rely on
its industry reputation as leading supplier of other heavy container handling
equipment, including quay and gantry cranes.76
159.4 ZPMC has a history of aggressive and rapid global expansion in other
markets: ZPMC has gained a leading position in global container handling
equipment markets in the past and has all the required resources to repeat
this strategy for straddle carriers. ZPMC is the clear global leader in STS
cranes and all types of gantry cranes. After ZPMC had started to heavily
73
See Appendix 11 - ZPMC eyes straddle market expansion.
74
This expectation is mainly based on the fact that ZPMC is due to deliver a large number of straddle
carriers to TPT in South Africa in 2021.
75
To the best of the Parties’ knowledge, there are currently no new straddle terminals being built. As
explained, demand for straddle carriers is largely driven by (infrequent) projects and can
significantly fluctuate from year to year. On average, though, the Parties expect demand to remain
relatively stable over the next few years.
76
For example, as discussed above at paragraph 156, ZPMC can leverage its existing relationships
with Ports of Auckland and Port Otago.
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159.5 There are no quality concerns that could hinder global expansion:
ZPMC has gained a leading position in many different container handling
equipment markets. It has also recently secured substantial straddle carrier
business outside of China. It is clear from this development that there are no
actual or perceived quality concerns in relation to ZPMC’s (or other non-
Western suppliers’) products that would be an obstacle to global expansion.
To the contrary, ZPMC is a highly innovative player and very advanced in
straddle carrier automation. See, for example, the following excerpt from one
of Cargotec’s internal documents, [
]:77
160 The Parties consider ZPMC’s expansion in the straddle carrier market as a significant
market challenge. This is confirmed by the Parties’ ordinary course of business
documents. For example, ZPMC’s drastic expansion with respect to straddle carriers
is a widely discussed topic in Cargotec’s internal documents. See, for example, the
below excerpt from Cargotec’s internal document: 78
77
See [ ].
78
See [ ].
100455507/8800380.1 47
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].79
162 The Parties consider that this imminent development needs to be taken into account
in order to adequately assess any effects the Proposed Transaction might have on
the potential global straddle carrier market. While currently ZPMC’s shares are still
limited, this can be expected to change rapidly when adopting the required forward-
looking assessment.
164 Liebherr has relationships with several port operators in New Zealand and also has
the technology, know-how, capacity, customer contacts, etc. in place to ramp up
their straddle carrier production in the short term.
79
See [ ].
80
See “Liebherr Container Cranes to deliver 4 straddle carriers to New Zealand”, available at:
https://www.ajot.com/news/liebherr-container-cranes-to-deliver-4-straddle-carriers-to-new-
zealand.
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165.3 Combilift: Ireland-based shuttle carrier supplier Combilift may also be active
in the supply of straddle carriers. In any event, any supplier of shuttle
carriers can take up supplies of straddle carriers very easily (and vice versa).
167 Straddle carriers are just a small niche of the broader container handling equipment
market. Customers typically buy a range of different products (most of which are
far more important to the Merged Entity commercially than straddle carriers in terms
of sales volumes) and the Merged Entity could simply not afford to risk its good
relations with its customers by engaging in a hypothetical high price strategy for
straddle carriers post-Transaction. This is evidenced by the fact that, of Konecranes’
total sales into New Zealand in the 2017 to 2020 period, only [ ]% relates to
straddle carriers and of Cargotec’s total sales into New Zealand in the 2017 to 2020
period, only [ ]% relates to straddle carriers. The balance of the Parties’ sales is
to largely the same customer base in relation to products for which the Merged
Entity would face vigorous competition and enjoy comparatively low market share.
Customers could therefore discipline the Merged Entity’s pricing in relation to
straddle carriers by threatening to switch to competing suppliers in relation to those
products that comprise the bulk of the Merged Entity’s New Zealand revenue. This
threat would be credible, and rational, and would therefore discipline the Parties to
ensure competitive pricing for straddle carriers in response, so as not to put at risk
the balance of their (larger) business.
168 In addition, while switching from one supplier of straddle carriers to another, or
operating mixed fleets, does involve some costs, it is possible and does occur in New
Zealand. Switching costs primarily relate to training of staff on the new equipment,
81
See: https://www.mobiconsystems.com/products/.
82
For further information on Mobicon’s offering, please refer to
https://www.mobiconsystems.com/products/.
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establishing a support network for the new equipment and stock piling of spare
parts. For example, as discussed at paragraph 42, Lyttelton Port Company operates
a mixed fleet of Konecranes, Liebherr and Kalmar straddle carriers.
169 In the automation segment, switching between one type of automated equipment to
another is possible and requires the additional step of ensuring the proper
integration of the equipment into the customer’s terminal automation software,
which may involve additional training, tests and simulations, etc. For example [
171 That said, there have been new entries/expansions relatively recently, most notably
by ZPMC and Liebherr, and ZPMC especially is poised for drastic expansion in the
short term. Moreover, the Parties note that new players, in particular from China,
could expand their portfolio and/or geographic reach in the future.
172 While there are certain customary conditions of entry, such as product development
costs and the need to have proven references, these are by no means
insurmountable (as evidenced by recent entries and expansion). In particular,
companies that are already active in neighbouring container handling equipment
markets could take up supplies of straddle carriers relatively quickly. The lack of
insurmountable barriers to entry is demonstrated by the following considerations:
172.1 All types of heavy container handling equipment, like quay cranes, gantry
cranes and straddle carriers, are produced/assembled in versatile
manufacturing facilities and manufacturers can relatively easily divert capacity
to produce other types of heavy equipment. For example, a company active
in the production of gantry cranes could generally start producing straddle
carriers without significant additional investments.
172.2 Most of the critical components used to produce straddle carriers are readily
available and commonly sourced from third parties.
172.4 There are generally no actual or perceived quality concerns regarding straddle
carriers (and other equipment types) from non-Western suppliers. Amongst
others, this is evidenced by the successful market entry of ZPMC in Europe
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and other parts of the world. Straddle carriers are relatively uniform products
that are very similar all over the world.
172.5 While it may be important for suppliers to have references proving their
capability to supply reliable equipment, new entrants can always supply test
units to customers, as ZPMC is currently doing, to convince customers and
secure future business with these customers.
173 The Transaction will not substantially lessen competition in the mobile equipment
market(s). In summary:
173.1 there are a large number of established players that provide mobile
equipment. There will be sufficient effective competition in each mobile
equipment market from existing players, i.e. even disregarding any market
entry and expansion;
173.2 global competition has increased in recent years due to the rapid expansion of
Chinese players, which have a highly competitive cost position and are able to
undercut other suppliers including the Parties by about [ ]% on average
for any mobile equipment type;
173.4 barriers to market entry and expansion are low. All types of mobile
equipment are produced in versatile manufacturing facilities and
manufacturers can easily divert capacity to produce other types of mobile
equipment.
174 Before addressing the market share data in relation to empty container handlers and
forklift trucks, we expand on each of the points above and set out comments on the
level of competitiveness in relation to mobile equipment more generally.
Table 14: Some of the market players worldwide active in mobile equipment
Cargotec x x
Konecranes x x
Sany x x
Hyster x x
CVS x x
Taylor x x
Svetruck x x
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Liebherr
Toyota x
ZPMC x x
XCMG x x
Heli x x
Clark Equipment x x
Uplifting x x
Dalian Forklift x x
CES x
Hangzhou – Hangcha
x
Forklift
FTMH83 x x
SOCMA x x
LiuGong x
Lonking x
176 There are a number of key competitors who will continue to or will soon act as an
effective competitive constraint on the Merged Entity following the Proposed
Transaction:
176.1 In particular, Hyster is one of the world’s leading mobile equipment suppliers
and is the market leader in mobile equipment in New Zealand. Based in the
US, it has a strong position in all mobile equipment types across the world
and it is particularly strong in reach stackers, empty container handlers and
forklift trucks.
176.2 In New Zealand, Hyster NZ supplies the full range of mobile equipment 84 and
is a market leader with respect to reach stackers, empty container handlers
and forklift trucks. For example, between 2017 and 2020 [
].
83
Fantuzzi Team Material Handling SPA (FTMH).
84
For further information see: https://hyster.co.nz/equipment/hyster-equipment/.
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176.4 Sany has entered and expanded significantly in the global container handling
equipment market in the past ten years. It has done so by gradually
developing quality products and offering these at very low prices and
favourable commercial terms (e.g. terms of payment, warranty periods, broad
cancellation rights) and highly competitive financing proposals (e.g.
favourable interest-free financing). Sany has already built up an extensive
sales and service network outside of China and sells all of its products
globally.86
176.5 In New Zealand, Sany sells mobile equipment through Portstar Machinery, 87
providing the full range of mobile equipment. [
].
176.6 Clark Equipment supply Omega Heavy Trucks (the full range of mobile
equipment) into New Zealand.88 Clark Equipment is well established in New
Zealand and Omega mobile equipment is commonly used in New Zealand. [
].
176.7 ZPMC is expected to expand its presence in mobile equipment in the next few
years, following its successful global expansion strategy in the market for
cranes where it has gained a leading position due to its supply of large
volumes at aggressive prices.
Global competition has increased in recent years due to the rapid expansion
of Chinese players
177 As discussed at paragraphs 49 - 53, there has been expansion of Chinese players
across all container handling equipment markets.
178 Due to their highly competitive cost position, Chinese competitors are able to
undercut other suppliers. For example, [
].
85
See “New Hyster 11T Empty Container Handler Lifts Two Reefers With Ease”, available at:
https://www.hyster.com/emea/en%E2%80%90gb/press/press%E2%80%90releases/new-hyster-
11t-empty-container-handler-lifts-two-reefers-with-ease/.
86
See information on the worldwide network available at: https://www.sanyglobal.com/network/.
87
For further information see: https://portstar.co.nz/.
88
For further information see: https://www.clarkequipment.co.nz/omega/.
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179 Chinese players are also investing heavily in R&D in order to be able to offer
innovative features. For example, Sany invested USD 1.6 billion in a global R&D
centre in 2011 in relation to container handling equipment.89 Sany is at the
forefront of reach stacker innovation. In 2018 Sany developed a fully electric reach
stacker which is the key innovative feature available in the market 90 and in 2020, it
presented the world’s first fully electric empty container handler for which it received
industry awards.91 Cargotec’s internal documents refer to Sany’s R&D efforts as a
competitive threat ([
];92 [
]).93
180 Sany has started supplying New Zealand customers for mobile equipment, winning
tenders from CODA Group Freight Services for the supply of two reach stackers.
This makes up [ ]% of the equipment won in tenders for reach stackers in New
Zealand between 2017-2020. It is expected that the market shares of Chinese
players will significantly increase in the foreseeable future, taking into account their
significant efforts in improving their offering and becoming even more competitive
on price, and their documented expansion plans into different geographic areas. For
the purpose of the assessment of the Proposed Transaction, the competitiveness of
Chinese players should be taken into account having regard to the clear evidence
that their activities will expand significantly in the foreseeable future and in any
event within the typical timeframe of the Commission’s assessment.
182 Moreover, mobile equipment products are largely standardised and there are no
significant switching costs for customers. As described above at paragraph 168,
customers operate mixed fleets of mobile equipment. For example, Lyttelton Port
Company operates a mixed fleet of 23 mobile equipment units sourced from Hyster,
Konecranes, Omega and Kalmar.
183 There are only limited switching costs when switching from one supplier of mobile
equipment to another, since specific costs mainly relate to commercial negotiations
89
See: “Sany America launches reach stackers and empty-container handlers for port, intermodal
use”, available at: https://www.pema.org/sany-america-launches-reach-stackers-and-empty-
container-handlers-for-port-intermodal-use/.
90
See Appendix 11 - Sany Heavy Equipment International Holdings FY2019, p. 5 and Appendix 10 -
Sany Heavy Equipment International Holdings Annual Results 2018, p. 11.
91
See “Sany SCDE90K7 Electric ECH Nominated for Top Industry Award”, available at:
https://www.portstrategy.com/press-releases/2020/sany-scde90k7-electric-ech-nominated-for-top-
industry-awar.
92
See [ ], slide 33.
93
See [
], slide 3.
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184 Operating mixed fleets may require different operational modes, spare parts
management, and additional training for preventive and corrective maintenance.
That said, operating mixed fleets is common in New Zealand.
187 It is also common for customers to lease new equipment from leasing companies or
other players who purchase equipment in order to lease it to their own customers (in
addition to OEM leasing). In the Parties’ view, leasing plays an increasing role in the
market for mobile equipment.
189 There are also no significant impediments in terms of intellectual property rights,
know-how, etc. that would hinder a supplier of other mobile equipment, e.g.
forklifts, to expand into the production of container handlers.
190 As evidenced by the successful global expansion of Chinese players in a few short
years, safety and regulatory standards worldwide for mobile equipment are easily
met. In addition, quality and performance standards are not meaningful barriers to
entry, because newer players are able to rapidly close any gap in technology and/or
quality (given also the increasing standardisation of the products and the
components used in them). In any event, price is the main competitive parameter.
191 Most of the critical components used to produce mobile equipment are readily
available and commonly sourced from third parties.
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192 In addition to completely new entry, there are even fewer obstacles to geographic
expansion of players already active in mobile equipment, as demonstrated by the
successful expansion strategies of Chinese suppliers of mobile equipment.
Table 15: Estimated market shares in the empty container handler, worldwide, 2017-2020,
volume-based
Number of
Competitor Estimated share (%)
delivered units
Cargotec [] []
Konecranes [] []
Combined [] []
Hyster [] []
Sany [] []
Taylor [] []
Svetruck [] []
CVS [] []
FTMH [] []
ZPMC [] []
Others 94
[] []
Total [] 100.0
194 The Parties’ combined share in the global empty container handler market is [
]% based on units sold.
195 The table above illustrates that the empty container handler market is characterised
by the presence of a number of strong competitors in addition to the Parties.
Hyster and Sany are the main competitors on the global market and each has a
market share [ ] than Konecranes’ market share (Hyster [ ]% and Sany
[ ]% compared to [ ]% for Konecranes). In addition, as shown in Table 15
above, a large number of suppliers offer empty container handlers in the global
market.
196 As explained in Part 4, the Parties consider the markets are properly defined as
global in scope. However, for completeness, estimated shares on a national basis
are set out below. These reflect the Parties’ sales in the period 2017 to 2020.
197 Kalmar NZ’s recent sales of empty container handlers in New Zealand include:
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197.1 [
], and
197.2 [
].
198.1 [ ].
199 [
].
Cargotec [] []
Konecranes [] []
Combined [] []
Hyster [] []
Omega [] []
Total [] 100.0
200 Table 16 above shows that the Parties have a combined market share of [ ]%,
based on units sold.
201 The major competitor in New Zealand in relation to empty container handlers is
Hyster. Kalmar NZ’s view is that Hyster has for some years been the most
successful supplier of mobile equipment in New Zealand and this is demonstrated in
the share estimates above. In addition, following the Proposed Transaction, the
Merged Entity will continue to face competition from Omega, and the Parties expect
Sany to appear as a strong competitor in New Zealand in a short- to medium-term
given its successful expansion outside New Zealand and the recent establishment of
a distribution network in New Zealand with Portstar Machinery.
Forklift trucks
202 The Proposed Transaction will not give rise to competitive concerns on the market
for forklift trucks regardless of the geographic delineation of the market, worldwide
or New Zealand.
Cargotec [] []
95
Forklift trucks are used in many applications like steel mills, pulp and paper, construction, and large
logistics sites and warehouses. The forklift market is very broad and also very large in terms of
numbers of units delivered compared to other lift truck products and the Parties have limited visibility
to the full global market size and deliveries. The global market reports utilized in the market sizing
(WITS: World Industrial Truck Statistics) only have good coverage of some geographies in their data.
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Konecranes [] []
Combined [] []
Hangzhou - [] []
Hangcha Forklift
Heli [] []
Linde [] []
Hyster [] []
Goodsence [] []
Taylor [] []
Svetruck [] []
Sany [] []
Others Cita96 [] []
Others Fem97 [] []
Others Ita98 [] []
These geographies in the case of WITS include Brazil, China, Europe, North America, Japan, and Korea.
Mainly the deliveries of the companies from these regions are included. This leaves a large part of the
market uncovered, including companies based for example in South America, India, South-East Asia,
Oceania and Africa. The reports also do not cover all segments of the market fully: for example, the
data available to the Parties from the WITS report does not include forklifts with lifting capacity below
9.1 tonnes for North America. Based on above, there is good evidence that the global market size is
larger than the market size figures provided here. Please note that the Parties consider that there are
other players for which data has not been reported separately and which currently appear under
‘Others’ in the market share table, but which are significant players – in particular Hyundai.
96
Includes sales reported to CITA in China by Tailift Machinery Equipment, Kion Baoli Forklift, Jiangsu
Jingjiang Forklift Truck, Liuzhou Liugong Forklift, Zheijang Goodsense Forklift, Lonking Forklift, Anhui
Jianghuai Yinlian Heavy-Duty Construction Machine, Zheujiang Noblelift Equipment Joint Stock,
Hangzhou Global Friend Precision Machinery, Hyster-Yale Maximal Forklift, EP Equipment, Shandong
Volin Heavy Machinery, Linde (China) Forklift Truck, Shanghai Hyster Forklift Manufacturing, DOOSAN
Infracore (China), Hyundai Heavy Industries (China) Investment, Toyota Material Handling
(Shanghai), Vita-Wheel Holding, Jungheinrich Lift Truck (Shanghai), Unicarriers China, Qingdao Clark
Material Handling, Mitsubishi Heavy Industry Forklift Dalian, and Crown Lift Trucks Commercial
(Shanghai).
97
Includes sales reported to FEM in European countries and exports to China by Crown, J.C.Bamfors
Excavators, Jungheinrich, Manitou, Still, and Unicarriers Europe. For forklift trucks between 5-10t
lifting capacity ‘Others fem’ includes also sales from Doosan Industrial Vehicle Europe, Hyster-Yale,
Hyundai Construction Equipment Europe, Linde Material Handling, Mitsubishi Logisnext Europe, Toyota
Materials Handling Manufacturing (France and Italy).
98
Includes sales of equipment with lifting capacity over 20,000 lbs reported to ITA in the United States
by Big Joe Forklifts, BT Industries – Canada Ltd., Cat Lift Trucks, Crown Equipment, Guangxi Liugong
Machinery Co. Ltd., H C Forklift America Inc (Hangcha’s subsidiary), Hoist Material Handling Inc., KION
North America Corporation, Lift Rite Inc., Jungheinrich Lift Trucks, The Raymond Corporation, Tora-
Max, Unicarriers Americas Corporation, Utilev.
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Others Jiva99 [] []
Others Kocema100 [] []
Total [] 100.0
Source: Parties’ best estimates based on FEM, ITA, CITA, KOCEMA and JIVA reports
complemented by the Parties.
Note: ‘Others’ categories were calculated by subtracting the Parties’ estimates of their own
and competitors’ market shares from the total market size provided by the data provider
indicated. The table presents separately only the market players with a share above 0.2%.
Market players with a market share below this level include CVS, Dalian and FTMH.
203 For the reasons set out in the market definition section above, the Parties consider
the market for forklift trucks to be global in scope. However, the Parties also provide
for completeness market shares on a hypothetical New Zealand market for forklift
trucks.
].
206 [ ].
Cargotec [] []
Konecranes [] []
Combined [] []
Hyster [] []
Crown [] []
Toyota [] []
Hyundai [] []
Sany [] []
99
Includes the Parties estimates based on JIVA reports for 2018-2019 and their internal data for
Komatsu, Mitsubishi Logisnext, Sumitomo NACCO Forklift and Toyota Industries.
100
Includes KOCEMA based estimates for Doosan Industrial Vehicle Co., Ltd, Hyundai Construction
Equipment Co., Ltd, Soosung Lift MFG. Co., Ltd. Estimates have been adjusted by the Parties based
on their internal data.
101
[
].
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Omega [] []
Other [] []
Total [] 100.0
207 The tables show that the Parties’ combined share in the global forklift truck market
is [ ]% of units. When looking at a hypothetical New Zealand market, the Parties’
combined shares are [ ]%, with a very small increment. The Proposed
Transaction does not therefore give rise to an ‘affected’ market for forklift trucks on
a global or hypothetical New Zealand level.
208 Given the Parties’ limited combined market share, the Proposed Transaction cannot
give rise to competitive concerns in the market for forklift trucks under any
geographic market definition. The forklift market is also characterised by the
presence of a few larger players (in particular Heli and Hangzhou – Hangcha Forklift
which have each a market share several times higher than the Parties’ combined
market share) at the global level, as well as a few relatively smaller players such as
Linde, Hyster and Taylor which have a comparable market share to each Party (see
a more detailed discussion of the competitors below).
209.1 forklift trucks designed to carry lighter materials (e.g. used indoors for
handling packages of goods by retailers) which are typically referred to as
‘light’ forklift trucks; and
209.2 forklift trucks used in other industries designed to handle heavier materials
(typically used outdoors for the handling of containers and construction
materials) which can be referred to as ‘heavy-duty’ or industrial forklift trucks.
Heavy-duty forklift trucks are made to carry different tonnage ranging from
slightly less or approximately 10t to 70t. They could on that basis be roughly
divided into medium (e.g. from 10t to up to approximately 20t) and heavy
(above 20t) forklift trucks. Heavy-duty forklift trucks are a smaller part of the
forklift truck market.
210 It should be noted however that there is no industry-wide definition of light, medium
or heavy forklift trucks and that the various providers offer different kinds of lifting
capacities (often as part of a broader portfolio), while they apply these terms
differently or do not use them at all.
211 As mentioned above, in the following the Parties will provide a further assessment
based on a hypothetical segmentation of the forklift truck market, assuming a
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potential segment for heavy-duty forklifts, i.e. forklift trucks with a lifting capacity of
10t and more.102
212 Table 19 below provides the Parties’ and their competitors’ market shares in the
global forklift trucks market (segment for heavy-duty forklift trucks) in the last four
years (2017-2020).
Cargotec [] []
Konecranes [] []
Combined [] []
Hangzhou [] []
Heli [] []
Hyster [] []
Taylor [] []
Svetruck [] []
Linde [] []
Sany [] []
Goodsence [] []
Other Cita [] []
Other Fem [] []
Other Ita [] []
Other Jiva [] []
Other Kocema [] []
Total [] 100.0
Source: The Parties’ best estimates based on internal and FEM, ITA, CITA, KOCEMA, and JIVA
data.
Note: The table presents separately only the market players with a share above 1%. Market
players with a market share below this level include CVS, Dalian and FTMH.
213 For the reasons set out in the market definition section above, the Parties consider
the segment for heavy-duty forklift trucks to be global in scope. However, the Parties
also provide for completeness market shares on a hypothetical New Zealand segment
for heavy-duty forklift trucks.
102
The heavier delineation is the closest to the Parties’ own internal segmentation of heavier forklifts.
Indeed, Cargotec’s cut-off in terms of lifting capacity is 9t, while it is 10t for Konecranes. The cut-off
of 10t, and not 9t, used in market share analyses is dictated by the data limitations, but is also more
conservative because Konecranes’ forklift offering starts at 10t and the data supports the view that
the competitors’ sales are significantly larger in the lower lifting capacity segments.
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Table 20: Heavy-duty forklift trucks (>10t) – New Zealand, 2017-2020, volume-based
Cargotec [] []
Konecranes [] []
Combined [] []
Hyster [] []
Hyundai [] []
Sany [] []
Omega [] []
Other [] []
Total [] 100.0
214 The tables above show that in the hypothetical segment for ‘medium/heavy-duty’
forklift trucks (i.e. comprising forklift trucks of above 10t), the Parties’ combined
market share is [ ]% on a global level and [ ]% on a hypothetical New Zealand
level.
215 The Parties account for a relatively small part of the market and there are several
other strong competitors with a comparable market position which will continue to
constrain the Parties post-Transaction, such that the Proposed Transaction cannot
lead to a significant impediment to effective competition. For instance Omega, Sany
and Hyster are in strong positions to compete with the Merged Entity.
216 The Proposed Transaction will not enhance the ability for the Parties and other
competitors to coordinate their behaviour. The relevant markets are not vulnerable
to coordination, and this would not be likely to change following the Proposed
Transaction:
216.1 A number of strong and innovative competitors remain following the Proposed
Transaction. At least a dozen of competitors alongside the Parties offer
mobile equipment products, including strong players such as Sany, Hyster,
Taylor, CVS, Svetruck, Liebherr, ZPMC, XCMG, Toyota. Markets with such a
large number of players generally do not raise coordination concerns.
216.2 Expected new entries would disrupt any coordination strategy. As detailed
above, barriers to entry and expansion into new geographic areas are
relatively low. As such, the Parties are expecting a number of companies,
including Chinese players such as ZMPC and XCMG (which have already
entered the market), to drastically change the market structure in the coming
years and disrupt any hypothetical coordination.
217.1 Straddle carrier suppliers’ market shares differ significantly and so does their
cost structure. This lack of symmetry would render coordination between
different suppliers difficult. The key alternative supplier, ZPMC, has every
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217.3 Straddle carriers are typically purchased via tenders or tender-like processes
and suppliers cannot easily observe their competitors’ offers, in particular not
in private tenders. Also, from this angle, coordination would be very difficult
to achieve.
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218 This Part contains an outline of services the Parties both provide globally, but have
not both supplied in New Zealand since 2017, and accordingly have not treated as
affected markets in New Zealand. Given the global nature of the markets, the
Parties have provided this information for completeness, which demonstrates that
there is no prospect of a substantial lessening of competition in New Zealand.
219 Globally, the Parties supply a wide range of cranes, horizontal transport and mobile
equipment including:
219.1 Cranes:
(a) Quay cranes: There are a variety of quay cranes used to load and
unload containers and other cargo from ships. Quay cranes include:
(i) STS cranes; (ii) mobile harbour cranes; (iii) portal harbour cranes;
(iv) floating cranes; (v) large jib/boom cranes; and (vi) so called multi-
purpose jib cranes. Whilst both Parties offer STS cranes, Cargotec is
active only to a very limited extent in this segment.
(b) Gantry cranes: Gantry cranes are cranes with an overhead structure
with hoisting machines mounted on a frame which is typically
supported by four or more legs connected to a ground level transfer
system with the working area inside the support area. Gantry cranes
have a variety of field applications and fulfil requirements in various
areas (port/rail/road). They are used in the container yard and
landside area for stacking containers and loading/unloading trucks and
railcars. The Parties supply three types of gantry cranes used in
container yards: (i) RTGs; (ii) RMGs; and (iii) ASCs.
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(a) Reach stackers: Reach stackers are used for handling containers in
ports and inland intermodal container terminals. They have a boom
with a spreader that grips the container from above (the so-called “top-
spreader”), which allows them to operate several rows deep (i.e. they
are also able to reach containers located in the second or third row).
Reach stackers can transport containers over short distances and stack
them very quickly at various heights (typically up to five containers
high, less commonly up to three or six high) depending on the space
available adjacent to the stack.
(b) Full container handlers: Full container handlers are masted lift trucks
designed for container lifting. They have a lifting capacity of up to
45 tons and, unlike empty container handlers, are able to lift and
transport loaded containers. Full container handlers are similar to
reach stackers in that they grip containers from above, but they have a
straight mast instead of a boom and are therefore only able to reach
containers in the first row. Full container handlers can usually stack up
to five containers high, while some can stack up to six high (similar to
reach stackers).
220 The Parties also provide the following ancillary products and services globally:
220.2 Aftersales services and spare parts: Aftersales services and spare parts
are explained above at paragraphs 45 to 48.
220.3 Used port handling equipment: Mobile equipment is also available as used
equipment as it is very durable. Terminal tractors and AGVs are also traded
to a limited extent on the second hand market. Mobile equipment can be
traded after 6-10 years of usage, depending on the customer and the
application for which the equipment has been used. Reach stackers and
empty container handlers can have two end-users over their lifetime, while
forklift trucks can have up to four. There is a large installed base of used
equipment on the market which is available to customers as an alternative to
new equipment. In addition to OEMs, used equipment is also sold by dealers,
traders as well as customers themselves.
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Table 21: Estimated market shares in the STS Crane market, worldwide, 2017-2020,
volume-based
Number of
Competitor Estimated share (%)
delivered units
Cargotec [] []
Konecranes [] []
Combined [] []
ZPMC [] []
Mitsui [] []
Liebherr [] []
Kirow Ardelt [] []
Sany [] []
Doosan [] []
Kuenz [] []
CSSC [] []
Dalian [] []
JFE [] []
Paceco Espana [] []
Bedeschi [] []
HDHM [] []
KW [] []
Total [] 100.0
221 Table 21 illustrates that the Parties’ combined global share for STS cranes is only [
]% based on units sold and the Merged Entity would not be one of the largest
3 OEMs supplying STS cranes globally. Given the Parties' limited combined market
share, the Proposed Transaction cannot give rise to competition concerns.
Gantry cranes
222 Conservatively, the Parties have considered a segmented market for the three
different types of gantry cranes supplied by the Parties: rubber-tired gantry (RTG)
cranes, rail-mounted gantry (RMG) cranes and automated stacking cranes (ASCs).
RTG cranes
223 RTG cranes are the most common type of gantry crane. They are used for handling
containers in and from the stack. RTG cranes typically operate from in a single
stack location, but can be driven from stack to stack when required to reconfigure or
better manage workload in a yard. They are typically more flexible and cheaper
than RMG cranes which are mounted on rails. However, this flexibility comes with a
trade-off in terms of operation productivity and maintenance. RTGs can be manual
or automated (ARTGs), and ARTGs are essentially man-less RTGs.
Table 22: Estimated market shares in the RTG and ATG Crane market, worldwide, 2017-
2020, volume-based
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Number of
Competitor Estimated share (%)
delivered units
Cargotec [] []
Konecranes [] []
Combined [] []
ZPMC [] []
Mitsui [] []
Sany [] []
Liebherr [] []
Rainbow-Cargotec103 [] []
CSSC [] []
Mitsubishi [] []
Doosan [] []
Mi-Jack [] []
Paceco Espana [] []
Baltkran [] []
Hans Kuenz [] []
Total [] 100.0
224 Table 22 illustrates that the Parties’ combined global share for RTG cranes is [ ]%
based on units sold. The Parties will continue to face intense competition from a
number of suppliers, including Chinese supplier ZPMC who the clear leader at the
global level with a share of [ ]%, as well as Mitsui with a share of [ ]%. There
are a number of emerging competitors including, among others, large Chinese
players such as Sany, CSSC, Wuxi Huadong Heavy Machinery Co. Ltd., as well as
Doosan from South Korea. Sany is placed well to compete in New Zealand as it
already has a presence in the mobile equipment market.
225 Furthermore, OEMs supplying RTG cranes are constrained by OEMs supplying other
types of gantry cranes, which all perform the same functions in container terminals
and have significant supply side substitutability. There are no significant barriers to
entry and expansion as evidenced by the global expansion of Chinese players in a
matter of a few years. In addition, the use of RTG cranes is declining globally as
many customers opt for ASCs or straddle carriers.
226 Against this background and for these reasons, the Proposed Transaction will not
give rise to competition concerns in the RTG cranes market.
RMG cranes
227 RMG cranes perform the same function as RTG cranes, but are mounted on rails.
Table 23: Estimated market shares in the RMG Crane market, worldwide, 2017-2020,
volume-based
103
Please note that the joint venture Rainbow-Cargotec is listed here as a separate competitor given
that Cargotec held less than 50% of this joint venture. It has since been dissolved (2019).
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Number of
Competitor Estimated share (%)
delivered units
Cargotec [] []
Konecranes [] []
Combined [] []
ZPMC [] []
Kuenz [] []
Baltkran [] []
Tehnoros [] []
DSD Hilgers [] []
Liebherr [] []
Paceco Espana [] []
Hyundai Heavy Industries [] []
Total [] 100.0
228 Table 23 illustrates that the Parties combined global share for RMG cranes is only [
]% based on units sold. The Parties will continue to face intense competition from
clear market leader ZMPC who have a market share of [ ]%, Kuenz with a market
share of [ ]% and Baltkran with a market share of [ ]%. Given the Parties'
limited combined market share, the Proposed Transaction cannot give rise to
competitive concerns. Furthermore, as with RTG cranes OEMs are constrained by
other types of gantry cranes and there are no significant barriers to entry and
expansion.
ASCs
229 ASCs main characteristic is automated performance. They are essentially an
automated version of a RMG and nearly identical to equipment known as ARMGs.
ASCs and ARMGs are considered together as they are nearly identical and the
parties do not typically consider these types of equipment separately in their usual
course of business.
Table 24: Estimated market shares in the ASC market, worldwide, 2017-2020, volume-based
Number of
Competitor Estimated share (%)
delivered units
Cargotec [] []
Konecranes [] []
Combined [] []
ZPMC [] []
Kuenz [] []
CSSC [] []
Sany [] []
Total [] 100.0
230 Table 24 illustrates that the Parties combined global share for ASCs is [ ]% based
on units sold. The Parties will continue to face intense competition from clear
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market leader ZMPC who have a market share of [ ]%, Kuenz with a market
share of [ ]% and CSSC with a market share of [ ]%. Given the Parties'
limited combined global market share and the very small increment, the Proposed
Transaction cannot give rise to competitive concerns. Furthermore, as with RTG and
RMG cranes, OEMs are constrained by other types of gantry cranes and there are no
significant barriers to entry and expansion.
Shuttle carriers
Table 25: Estimated market shares in the shuttle carrier (manual and automated) market,
worldwide, 2017-2020, volume-based
Number of
Competitor Estimated share (%)
delivered units
Cargotec [] []
Konecranes [] []
Combined [] []
ZPMC [] []
Total [] 100.0
231 Cargotec, having invented the shuttle carrier, still has a high global market share of
[ ]%. Konecranes has a global market share of [ ]%.
232 Shuttle carriers have had relatively modest success in the market so far. The global
market for shuttle carriers is small, with only [ ] units delivered globally in total
between 2017 and 2020. The Parties estimate that manual shuttle carriers account
for less than [ ]% of total horizontal transport capacity.
]. [
].
234 ZPMC has been the third player to launch shuttle carriers globally. To the best of
the Parties’ knowledge, ZPMC first marketed this product in 2017, when it delivered
its first unit to Xiamen Songyu Container Terminal Co. Ltd. in China. Since then,
ZPMC has received orders for the supply of two manual shuttle carriers to the
Barcelona Europe South Terminal container terminal in 2019. 104 Moreover, it seems
104
These units are referred to as “straddle carriers” in ZPMC’s press release but – to the best of the
Parties’ knowledge – are shuttle carriers (i.e. 1-over-1 straddle carriers). Please refer to BEST
terminal’s website in that regard, which refers to shuttle carriers: http://www.best.com.es/en/the-
terminal/#machinery.
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that ZPMC might have won a major shuttle carrier project with the Port of Haifa. 105
These recent wins are not reflected in the market data which understates ZPMC’s
current and future market position.
235 Another shuttle carrier supplier is Ireland-based company Combilift. The company
claims to be exporting its solutions to over 85 countries worldwide and offer shuttle
carriers suitable for container handling. Combilift has won two projects against the
Parties (at least Cargotec participated) in 2020 for the supply of two shuttle carriers
each, namely to the Port of Buenaventura, Colombia and the Port of Manzanillo,
Mexico. Again, these recent wins do not show up in the market data provided above.
236 To the best of the Parties’ knowledge, other companies with shuttle carriers in their
portfolio include Mobicon (who offer mini 1-over-1 straddle carriers in New Zealand,
i.e. shuttle carriers106) and potentially also TCM/Logisnext and Suzhou Dafang.
237 Furthermore, competition from other equipment types constrains shuttle carrier
suppliers. From a customer perspective, all horizontal transport solutions are very
similar in their basic functionality. While there is more cross-competition in
greenfield projects compared to equipment replacements, it is possible. For
example, the port of Muuga, Estonia switched from a shuttle carrier and RTG set-up
to a terminal tractor and RTG set-up.
238 Against this background, and in particular the recent success of several competing
suppliers, the Proposed Transaction will not give rise to competition concerns in
relation to straddle carriers, despite the Parties’ high historic market shares.
Terminal tractors
239 Cargotec supplied [ ] terminal tractors in the 2017 to 2020 period in New Zealand
(and have a market share of [ ]%), [ ].
Konecranes [
Table 26: Estimated market shares in the terminal tractor market, worldwide, 2017-2020,
volume-based
Number of
Competitor Estimated share (%)
delivered units
Cargotec [] []
Konecranes [] []
Combined [] []
Terberg [] []
Capacity [] []
Tico [] []
Autocar [] []
Shaanxi [] []
Sinotruk [] []
105
The Parties believe that ZPMC might supply automated shuttle carriers to this customer (ZPMC also
supplies other container handling equipment to this port), although this is not certain.
106
For further information see: https://www.mobiconsystems.com/products/.
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Number of
Competitor Estimated share (%)
delivered units
Others [] []
Total [] 100.0
240 Konecranes’ market share is [ ]% worldwide and does not extend to the
production level. 107
Accordingly the global overlap in the supply of terminal tractors
does not raise competition concerns.
AGVs
241 The Parties’ activities overlap to a negligible extent in the field of AGV as Cargotec is
hardly active in the supply of AGV.
Table 27: Estimated market shares in the AGV market, worldwide, 2017-2020, volume-
based
Number of
Competitor Estimated share (%)
delivered units
Cargotec [] []
Konecranes [] []
Combined [] []
ZPMC [] []
VDL [] []
ST Engineering [] []
Total [] 100.0
242 The Proposed Transaction will not result in a global market share increment. [
].108 [
243 For these reasons the Proposed Transaction will not give rise to competition
concerns in the empty container handler market.
107
[
].
108
[
].
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Reach stackers
244 The Proposed Transaction will not give rise to competitive concerns in the market for
reach stackers regardless of the geographic delineation of the market, worldwide or
New Zealand. As explained at paragraph 87, in [
245 Consequently, even on a hypothetical New Zealand market, the implied combined
market share of the Parties would only be approximately [ ]%. Hyster, Sany and
Omega are the strongest competitors in this segment in New Zealand.
246 Worldwide shares of the reach stacker market are set out in Table 28 below.
Cargotec [] []
Konecranes [] []
Combined [] []
Sany [] []
Hyster [] []
CVS [] []
Taylor [] []
Liebherr [] []
ZPMC110 [] []
Others111 [] []
Total [] 100.0
Sources: Generally, all market data provided reflects the Parties’ best estimates based on
available data. More specifically for reach stackers, the Parties and data published by PEMA.
109
For completeness, [
].
110
It was announced in July 2020 that ZPMC had delivered 200 reach stackers between August 2017
and the publication of this announcement (see: “ZPMC enters Cambodian market with reach stacker
delivery”, available at: https://www.porttechnology.org/news/zpmc-enters-cambodian-market-with-
container-stacker-delivery/). ZPMC’s volume of sales and market share in reach stackers presented
in the market share table may therefore be understated.
111
Includes sales reported to PEMA by CES, Up lifting, Mitsubishi-Logisnext, Komatsu, Omega, Indital,
Load Star, SCA heavy, Toyota / Hoist, Dalian, Hangcha, Heli, Zoomlion, XCMG, SOCMA, Weilong,
Zhongli, Zhongtie-Wuxin, Hangzou, and the Parties’ estimate for FTMH’s sales.
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247 As shown in Table 28 above, the Parties’ combined share in the global reach stacker
market is [ ]% based on units sold between 2017 and 2020. There are at least
two other competitors which are [ ] the Parties individually in
terms of their market shares in the past three years – Sany and Hyster. Both have
sold a comparable number of units in the past three years and have therefore
already achieved a [ ] market share to the Parties individually. These players
will be even more incentivised post-Transaction to compete fiercely and increase
their market shares on account of the Merged Entity’s business.
248 In addition, while several other competitors (e.g. CVS and Taylor) have had a
reduced market share in the past three years compared to the Parties, Sany, and
Hyster, they are nonetheless significant competitors with a well-established track
record and will continue to exercise a competitive constraint against the Parties.
The structure of negotiations allows smaller competitors to compete on an equal
footing for orders, and given their significant experience and track record, these
competitors would be able to ramp up easily if the Parties attempted to raise prices
post-Proposed Transaction. Finally, the Parties understand there are at least 17
suppliers in the global market with reach stackers in their portfolio. There is,
accordingly, a long tail of competitors that would be well positioned to take
advantage of any attempt by the Parties to increase prices.
249 The Parties believe these key competitors are price competitive. For example:
250 Given Konecranes’ limited presence in New Zealand and the strength of the other
competitors present in New Zealand, the Proposed Transaction cannot give rise to
competitive concerns in relation to reach stackers.
252 Nowadays, full container handlers are not very common and are increasingly
replaced by reach stackers. Cargotec [
], and Konecranes’ activities are
[ ]. This is also reflected in New Zealand as only [ ] were sold
nationally in 2017 to 2020.
Table 29: Estimated market shares in the full container handler, worldwide, 2017-2020,
volume-based
Number of
Competitor Estimated share (%)
delivered units
Cargotec [] []
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Number of
Competitor Estimated share (%)
delivered units
Konecranes [] []
Combined [] []
Taylor [] []
Hyster [] []
CVS [] []
Svetruck [] []
Sany [] []
Others [] []
Total [] 100.0
Sources: The Parties’ best estimates based on internal, FEM and EDA data.
253 The table shows that the Parties’ combined global share for full container handlers is
only [ ]%. Given this limited combined market share, the Proposed Transaction
cannot give rise to competitive concerns in relation to full container handlers.
Table 30: Estimated market shares for terminal consultancy services, worldwide, 2017-2020,
revenue-based
Combined [] []
Others [] []
Total [] 100.0%
254 The Parties' global activities in the area of terminal consultancy services are very
minimal. Cargotec and Konecranes only generated global sales of around
EUR[ ] and around EUR[ ] respectively in 2020. As
shown in Table 30 above, the Parties estimate that their combined share is
approximately [ ]% globally, and any increment arising from the Proposed
Transaction would be imperceptible. Cargotec [
]. Konecranes [
].
255 Terminal consultancy services are an ancillary and minor business area for the
Parties, and they will continue to face strong competition from other specialist
players, as well as from customers' in-house capabilities and other OEMs. Therefore
the Proposed Transaction cannot give rise to competitive concerns in relation to
terminal consultancy services.
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Table 31: Estimated market shares for aftersales services and spare parts, worldwide, 2017-
2019, revenue-based
Combined [] []
In-House capabilities [] []
ZPMC [] []
Siemens [] []
ABB [] []
Liebherr [] []
TMEIC [] []
Kuenz [] []
Others [] []
Total [] 100.0%
257 The Parties' individual and combined shares in the provision of after-sales services
are modest at approximately [ ]% globally.
258 Most OEMs, as well as the in-house servicing units of most port / terminal operators,
are in a position to service various types of container handling equipment. In
particular, in-house servicing units play an essential role in this area and act as a
significant competitive constraint on the Parties. See above at paragraph 47 for
more detail.
259 In New Zealand, Cargotec only offers aftersales services and spare parts to
customers who have purchased Cargotec equipment. Konecranes has recently
established a Port Services branch in New Zealand, [
],
Konecranes also offers services for non-Konecranes equipment (noting that its main
focus is servicing Konecranes' own equipment). Because Cargotec only supplies its
own equipment customers, aftersales services and spare parts is not treated as an
overlapping market in New Zealand.
260 The Parties will continue to face competition from a number of strong players,
including other OEMs, distributors and dealers, third party service providers, as well
as constraint from customers who enjoy significant in-house capabilities. The vast
majority of the Parties' installed fleet globally (respectively around [ ]% for
Konecranes and around [ ]% for Cargotec) is serviced by third parties or directly
by end customers through in-house technical services which acts as a significant
competitive constraint on any after-sales services they are commissioned to provide.
261 In light of the above, the Proposed Transaction cannot raise any competitive
concerns with respect to after-sales services.
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263 The Parties note for completeness that while Konecranes does not sell used port
handling equipment in New Zealand, Kalmar NZ provides long-term equipment
rentals and sells used container handling equipment in New Zealand. Kalmar NZ [
]. Because Konecranes does no supply
used equipment in New Zealand, this is not treated as an overlapping market in New
Zealand.
Table 32: Estimated market shares for retrofitting services, worldwide, 2017-2020, revenue-
based
Combined [] []
Others [] []
Total [] 100.0%
265 The Parties’ revenues generated with retrofitting services only account for a small
fraction of their total revenues and the Parties’ combined shares are only [ ]%
globally. From 2017 to 2019, Cargotec generated total retrofitting revenues of
approximately EUR [ ], while Konecranes’ total retrofitting revenues
amounted to approximately EUR [ ] over the same time period. Cargotec
has [ ]. Konecranes
has [
].
266 There are numerous non-OEM providers of retrofitting services who account for a
significant share of the potential retrofitting market. Thus, the estimates provided
above very likely significantly inflate the Parties’ actual position in a potential market
for the provision of retrofitting services.
112
As noted above at 220.3, it is usually mobile equipment that is available as used equipment.
Terminal tractors and AGVs are also traded to a limited extent on the second hand market.
Konecranes does not trade terminal tractors or AGVs on the second hand market.
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267 Given the Parties’ limited activities with respect to equipment retrofitting services,
the Proposed Transaction cannot give rise to competitive concerns in relation to
retrofitting services.
268 The Parties provide several ancillary products and services globally which operate
downstream and/or upstream from the Parties’ main activities in relation to the
provision of container handling equipment, including:
268.1 Spreaders: Cargotec supplies spreaders for cranes and mobile equipment
globally through its Bromma business. Spreaders are the piece of container
handling equipment used to grip containers and are used as input parts for
cranes and mobile equipment. There are a number of independent global
spreader suppliers.113 Konecranes does not manufacture spreaders, except
for straddle and shuttle carriers, but sources them from third-party suppliers
(including Bromma) for certain cranes. For further detail see paragraph 2.4 of
Appendix 2.
268.3 Terminal consultancy services: As set out in paragraph 254 above, the
Parties' global activities in the area of terminal consultancy services are very
minimal.
268.4 Aftersales services and spare parts: As noted at paragraph 256, the vast
majority of the after-sales services provided by the Parties globally is in
support of their own respective container handling equipment, but they may
also support their respective customers with services for third party
equipment. The Parties' individual and combined shares in the provision of
after-sales services are modest at approximately [ ]% globally.
268.5 Other: There may also be limited global vertical links between the Parties
with respect to hoists as well as spare parts and services, but all of these
other links are negligible.
269 However, the Parties’ individual and combined shares in relation to the provision of
these products/services are minimal. For this reason the Parties do not consider
there is any realistic prospect of foreclosure arising from the vertical global overlaps
between the Parties’ business of supplying container handling equipment and the
activities described above, and this Application does not consider these global
vertical overlaps any further.
113
These independent spreader suppliers include Elme, RAM, Stinis, Earls Industries, and Mitsui-Paceco.
114
While Cargotec is generally open to sell ECS on a stand-alone basis, there have been no such sales
to date.
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PART 8: CONFIDENTIALITY
271 The Parties request that they are notified if the Commission receives any request
under the Official Information Act 1982 for the release of any part of the Confidential
Information. They also request that the Commission seek and consider their views
as to whether the Confidential Information remains confidential and commercially
sensitive before it responds to such requests.
100455507/8800380.1 78
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PUBLIC VERSION
APPENDICES
Appendix Title
Appendix 1 Transaction documents
Appendix 2 Non-overlapping business activities
Appendix 3 Cargotec financial statements and annual report
Appendix 4 Konecranes financial statements and annual report
Appendix 5 The Parties’ New Zealand revenue (2017 – 2020)
Appendix 6 Competitor contact details
Appendix 7 Trade / industry associations
Appendix 8 The Parties’ key customers
Appendix 9 Market share methodologies
Appendix 10 Pre and post transaction structure chart
Appendix 11 Further relevant documents
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1 The Parties are each active in several areas where the Proposed Transaction does
not give rise to any horizontal overlaps or vertical links in New Zealand.
2.1 On-road load handling equipment: Hiab provides various types of on-road
load handling equipment ranging from loader cranes to tail lifts and related
services. In addition, Hiab also produces stationary cranes mainly used at
recycling sites and sawmills. Load handling equipment includes equipment
such as loader cranes, forestry cranes, recycling cranes, truck mounted
forklifts, tail lifts, skip loaders and stationary cranes. During the period 2016-
2020, Hiab on average achieved annual revenues of EUR [ ] million in New
Zealand.
2.2 Maritime cargo and load handling: Cargotec’s business unit MacGregor
offers equipment for ships. This equipment is mainly used for merchant cargo
and passenger ships; offshore oil, gas and renewables sites; fishery, research
and marine sites and ships; naval logistics and operations. MacGregor also
offers boarding equipment for ports and terminals, such as linkspans (shore
ramps) and passenger gangways. Additionally, MacGregor provides related
services and spare parts for all of its products. During the period 2016-2020,
MacGregor on average achieved annual revenues of EUR [ ] million in New
Zealand.
2.4 Spreaders: Spreaders are the piece of container handling equipment used to
grip containers and are used as input parts for cranes and mobile equipment.
In New Zealand, Cargotec supplies spreaders for cranes and mobile
equipment through its Bromma business. During the period 2017-2020,
Bromma supplied 4 spreaders to customers in New Zealand for STS and MHC
(merchant sales including replacement). Globally, Konecranes sources
spreaders from Bromma (among other suppliers of spreaders) for certain
cranes. As far as the Parties are aware, the only piece of equipment that
Konecranes has sold in New Zealand in the 2017-2020 period that uses a
Bromma spreader as an input is one [
].
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(a) Shipyard cranes: Shipyard cranes are cranes that are used at
shipyards for shipbuilding. Konecranes has a broad offering of these
types of cranes to be used in shipyards, including block handling
cranes, floating dock cranes, Goliath gantry cranes, plate handling
cranes, single boom shipyard cranes and double boom shipyard cranes.
Shipyard cranes are distinguished from Cargotec’s port cranes in terms
of their function and specifications. Shipyard cranes are used as
"production equipment" for shipbuilding in shipyards while Cargotec’s
port cranes are designed for occasional lifting operations of smaller
amounts of cargo at small and medium-sized ports.
(b) Mobile harbour cranes: Mobile harbour cranes (MHC) are quayside
cranes used for loading and unloading ships. Mobile harbour cranes are
typically only used in lower-volume ports and in bulk and general cargo
areas of large container terminals. Konecranes does not supply any
on-ship or ship-based cranes. The Parties’ respective offerings differ
significantly in terms of technical specifications, application and price.
4.4 Servicing for industrial cranes and hoists: Konecranes provides spare
parts related to industrial cranes and hoists to its distributors, who in turn
may provide routine maintenance to adjust the equipment; compliance
inspections to satisfy regulatory requirements; repairs and retrofits
(replacement of a hoist or component instead of repairing it or as an
improvement), overhauls, modernizations and the sale of spare parts) to
customers.
5 We note for completeness that Konecranes has recently established a Port Services
branch in New Zealand, [
115
Cargotec does not produce hoists but sources negligible amounts from third parties (potentially
including from Konecranes) for industrial use at Cargotec’s manufacturing sites. Purchases of hoists
amounted to EUR [ ] in 2019 and EUR [ ] in 2020.
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https://www.cargotec.com/49262c/globalassets/files/investors/reports/2020/cargot
ec-annual-report-2020-print.pdf
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1 Please see provided separately the audited financial statements for Konecranes
Australia. Konecranes’ audited financial statements are confidential to Konecranes.
https://investors.konecranes.com/sites/default/files/Annual%20report%202020/ann
ual_review_2020.pdf
https://investors.konecranes.com/sites/default/files/Annual%20report%202020/gov
ernance_and_financial_review_2020_2.pdf
https://investors.konecranes.com/sites/default/files/Annual%20report%202020/sust
ainability_report_2020.pdf
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116
Please note that for some products there are small positive and negative revenues for years where
there are no delivered units. [
].
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Straddle carriers
ZPMC Sydneystraat 13
Rotterdam 3047 BP
NLD – Netherlands
[
Reach stackers
]
Sells in New Zealand through Portstar Machinery:
14/368 Church St
Penrose
Auckland 1061
[
Omega 30 Salisbury Rd
Asquith 2077
NSW
Australia
117
The closest New Zealand contact in this segment is based in Australia.
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]
Sells in New Zealand through Clark Equipment:
2 Lady Ruby Drive
East Tamaki
Auckland
[
Forklift trucks
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1 As explained at paragraphs 75 and 91 above, both Kalmar NZ and Konecranes NZ predominantly sell to end-users in New Zealand via dealer
arrangements (Kalmar NZ sells mobile equipment via AB Equipment and Konecranes NZ sells container handling equipment via Port Solutions).
This means that it is not possible for the Parties to identify the amount of revenue obtained from the end-users of their container handling
equipment.
2 To address this, the Parties set out below contact details for their dealers in New Zealand and contact information for the five largest ports in
New Zealand, which are the five largest customers of container handling equipment in New Zealand.
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revenue
(NZD)118
118
[ ].
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1 This section explains the methodological approach adopted to calculate the market
shares for products on which the Parties overlap, including all sources, data cleaning
steps and transformations. The market data provided in this Application reflects the
Parties’ best estimates based on currently available data and is subject to ongoing
review and validation.
2 The market data was prepared in the first instance in accordance with the
descriptions outlined below. For mobile equipment and straddle carriers, this
market data was considered and supplemented by the local businesses, who were
able to identify further detail about sales and deliveries made in New Zealand. This
is reflected in the market data provided in this Application.
STS cranes
3 The Parties have provided data on annual deliveries of STS cranes in terms of units
for themselves and their competitors, where the information for the latter relies
mostly on World Cargo News (WCN) reports. The data were provided at customer
level and covers the period 2017-2020.
4 As WCN often reports the same orders in consecutive reports, care has been taken
to remove any duplicates. Any discrepancy between WCN data and the Parties’ own
data has been clarified and corrected by the Parties.
7 As WCN often reports the same orders in consecutive reports, care has been taken to
remove any duplicates. Any discrepancy between WCN data and the Parties’ own data
has been clarified and corrected by the Parties.
Mobile equipment: Forklift trucks, reach stackers, and empty and full
container handlers
10 The Parties have provided data on annual sales of mobile equipment in terms of
units for themselves and their competitors; the information for competitors relies on
a mixture of public records of competitors’ wins recorded in the Parties’ CRM data,
internal intelligence on competitors and data from trusted third-party sources, such
as the European material handling federation (FEM),120 the Industrial Truck
119
A delivery is recognised when equipment is handed over to a customer and said customer has
signed the acceptance documents.
120
FEM stands for the European material handling federation (https://www.fem-eur.com/). Reporting
members are: Cargotec, Crown, Doosan, Fenwick-Linde, Hyster-Yale, Hyundai, J.C.Bamfors
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Association (ITA),121 the China Industrial Truck Association (CITA),122 the Korea
Construction Equipment Manufacturers Association (KOCEMA),123 and Port
Equipment Manufacturers Association (PEMA).124
11 The data from FEM reports forklift truck sales volumes by country for each year over
the period 2015-2019. In addition, forklift truck sales are split by equipment class
and lifting capacity. The data have been filtered for class 1 and 5 equipment with
lifting capacity above 5 tons, to ensure the comparability with the Parties’
offerings.125 Most of the FEM members report only their European sales and thus the
data likely underestimate market size outside of Europe. FEM data are used for
markets outside of Europe only whenever more reliable data are not available.
12 The data from ITA report combine sales for forklift trucks and reach stackers in the
United States for each year over the period 2002-2019. In addition, the sales are
split by equipment class and lifting capacity, but the data available include only
equipment above 20,000 lbs (~9.1tons). The data have been filtered for class 1 and
5 equipment and market size estimates for reach stackers have been deducted from
the total numbers to ensure the comparability with the Parties’ offerings. 126
13 The data from CITA covers forklift trucks sold in China in 2018-2019, split by
equipment class and lifting capacity similarly to FEM.
14 The data from KOCEMA covers forklift trucks sold in Korea and exports from Korea
in 2018-2019, split by equipment class and lifting capacity similarly to FEM.
15 The data from JIVA covers forklift trucks sold in Japan and exports from Japan in
2018-2019, split by equipment class and lifting capacity similarly to FEM.
Excavators, Jungheinrich, Konecranes (2019 onwards), Linde Material Handling, Manitou, Mitsubishi
Logisnext, Sany Europe (2020 onwards), Still, Toyota Materials Handling and Unicarriers Europe.
121
ITA stands for Industrial Truck Association (https://www.indtrk.org/), which collects data on industrial
trucks in the United States. Reporting members are: Big Joe Forklifts, BT Industies, CAT Lift Trucks,
Clark Material Handling Company, Crown Equipment, Doosan Industrial Vehicle America, Guangxi
Liugong Machinery, H C Forklift America, Hoist Material Handling, Hyster Company, Kalmar USA, Kion
North America, Komatsu Forklifts USA, Lift Rite, Jungheinrich Lift Trucks, Mitsubishi Caterpillar Forklift
America, Mitsubishi Forklift Trucks, The Raymond Coroporation, Tora-Max, Toyota Material Handling,
Unicarriers Americas Corporation, and Yale Materials Handling Corporation.
122
CITA stands for China Industrial Truck Association. Reporting members: Anhui Heli, Hangcha Group,
Dalian Forklifts, Tailift Machinery Equipment, Kion Baoli Forklift, Jiangsu Jingjiang Forklift Truck,
Liuzhou Liugong Forklift, Zheijang Goodsense Forklift, Lonking Forklift, Anhui Jianghuai Yinlian Heavy-
Duty Construction Machine, Zheujiang Noblelift Equipment Joint Stock, Hangzhou Global Friend
Precision Machinery, Hyster-Yale, Maximal Forklift, EP Equipment, Shandong Volin Heavy Machinery,
Linde (China) Forklift Truck, Shanghai Hyster Forklift Manufacturing, DOOSAN Infracore (China),
Hyundai Heavy Industries (China) Investment, Toyota Material Handling (Shanghai), Vita-Wheel
Holding, Jungheinrich Lift Truck (Shanghai), Unicarriers China, Qingdao Clark Material Handling,
Mitsubishi Heavy Industry Forklift Dalian, and Crown Lift Trucks Commercial (Shanghai).
123
KOCEMA stands for Korea Construction Equipment Manufacturers Association
(http://www.kocema.org/eng/pages/main.html).
124
PEMA stands for Port Equipment Manufacturers Association (https://www.pema.org/). Regular
respondents to the mobile equipment surveys are: Cargotec, CVS Ferrari, Hyster-Yale, Konecranes,
Liebherr, Mitsubishi Logisnext, Sany.
125
See description of the equipment classes e.g. https://www.slideshare.net/toyotaequipment/forklift-
ita-equipment-clashttps://www.slideshare.net/toyotaequipment/forklift-ita-equipment-clas.
126
See description of the equipment classes e.g. https://www.slideshare.net/toyotaequipment/forklift-
ita-equipment-clashttps://www.slideshare.net/toyotaequipment/forklift-ita-equipment-clas.
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16 The data from PEMA is based on a global annual survey of container handling
equipment manufacturers regarding their delivery volumes. PEMA reports total
annual regional deliveries for reach stackers and empty container handlers for the
period 2010-2019.127 Since not all manufacturers participate in the survey, the total
sales provided by PEMA are likely underestimated.
17 Market sizes are estimated using the third-party sources listed above as a starting
point. Details about competitors’ sales are not available from public sources;
therefore, the Parties have provided their own best estimates of the main
competitors’ sales. The sales of competitors not reporting to the third-party
associations listed before were added to the market size, based on the Parties’
internal estimates. When both of the Parties provided an estimate for the same
jurisdiction and if the estimates differed, the average of the estimates was used.
18 The country-level market sizes for reach stackers are based on PEMA data,
augmented by the Parties. In particular, the Parties have allocated PEMA’s regional
sales figures to countries within each region and adjusted the country-level total
sales based on the Parties’ views to account for competitors that do not report to
PEMA.
19 The forklift trucks market size estimate is based on a combination of data reported
by FEM, ITA, CITA, KOCEMA, JIVA and the data has been complemented by the
Parties for the missing years (KOCEMA and JIVA 2018) and for missing competitors.
FEM, CITA, KOCEMA, and JIVA data have been limited to FLT with over 5 tons lifting
capacity from equipment classes 1 (electric) and 5 (internal combustion engine), in
order to ensure the comparability of the equipment with the Parties’ offerings. ITA
data has been similarly limited to equipment classes 1 and 5, but the data are only
available for equipment with lifting capacity above 20,000 lbs (~9.1 tons) and thus
the market size for the United States does not include equipment below this
threshold. This means that the US and global market size for forklifts above 5 tons
are underestimated. ITA data provide combined sales of forklift trucks and reach
stackers by lifting capacity.128 In order to estimate the FLT market size we have
deducted ITA members’ estimated sales of reach stackers from the corresponding
equipment sales with the same lifting capacity.
20 Forklift trucks are used in many applications. The forklift market is very broad and
also very large in terms of numbers of units delivered compared to other lift truck
products and the Parties have limited visibility to the full global market size and
deliveries. The global market reports utilised in the market sizing (World Industrial
Truck Statistics (WITS)) only have good coverage of some geographies in their
data. These geographies in the case of WITS include Brazil, China, Europe, North
America, Japan, and Korea. Mainly the deliveries of the companies from these
regions are included. This leaves a large part of the market uncovered, including
companies based for example in South America, India, South-East Asia, Oceania and
Africa. The reports also do not cover all segments of the market fully: for example,
the WITS report for North America does not include forklifts in the <10t lifting
127
Regions for RS: Europe, North America, Latin America, China, Indian sub-continent, Other Asia,
Australia Pacific, Mid East, and Africa. Regions for ECH: Europe, North America, Latin America,
China, Indian Sub, Other Asia, Australasia, Mid East and Africa.
128
ITA can also include negligible amount of sales of side-loaders, which are not exactly forklifts, but can
be used to perform similar task in certain applications.
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capacity category. Based on above, there is good evidence that the global market
size is larger than the market size figures provided.
22 For terminal tractors, the Parties’ data contain information of their country-level
sales. Market size estimates are based on Cargotec’s internal market intelligence.
The market size estimate is broadly in line with an estimate by a third-party
provider DS Research.129
23 For AGV, the market size is estimated by combining the Parties’ sales with
Konecranes’ estimates of competitors’ sales at country level which are based on
public records. Due to the nature of the data on competitors, the size of the market
is likely underestimated.
25 The market size is then estimated using a “bottom-up” approach, i.e. by summing
up the unit volumes of the Parties and their competitors delivered in a given year or
period of years.
Ancillary services
Terminal consultancy services
26 The global market size is based on total expenditure in global investment (CAPEX) in
port terminal construction. In particular, it was considered that terminal consulting
services amount to 1% of the CAPEX for port terminal construction. 1% represents
TBA’s best estimate of the share of terminal consultancy services over the total
CAPEX expenditure for ports. The CAPEX data came from DS Research reports.
129
See “Container Terminal Foresight 2024”, report issued in January 2020 by DS Research.
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in the supply of cranes can be used as a rough proxy for the Parties’ shares in a
potential market for the provision of equipment retrofitting services.
29 The Parties market shares are determined based of the Parties’ annual revenues
from retrofitting services. Information was not available regarding competitors’
revenues and therefore competitors’ market shares have not been estimated.
31 The global market size is estimated based on the expected maintenance and spare
parts expenditure generated by the port equipment and industrial and intermodal
equipment serviced by the Parties.
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[ ],
[ ],
[ ],
[ ], and
[
].
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