Updated on 20.04.

2023

Business Intelligence and Analytics

Course Code 22VSA13 CIE Marks 50
Teaching Hours/Week (L:P:SDA) 03:0:02 SEE Marks 50
Total Hours of Pedagogy 50 Total Marks 100
Credits 04 Exam Hours 03
Course Learning objectives:
 Explain the Business Intelligence, Analytics and Decision Support system
 List the technologies for Decision making, Automated decision systems
 Explain sentiment analysis techniques
 Illustrate Multi-criteria Decision making systems, predictive modelling techniques

Module-1: An Overview of Business Intelligence, Analytics, and Decision Support

Information Systems Support for Decision Making, An Early Framework for Computerized Decision Support, The
Concept of Decision Support Systems, A Framework for Business Intelligence, Business Analytics Overview, Brief
Introduction to Big Data Analytics,
Teaching- Chalk and talk method / PowerPoint Presentation
Learning
Process
Module-2: Decision Making
Introduction and Definitions, Phases of the Decision, Making Process, The Intelligence Phase, Design Phase,
Choice Phase, Implementation Phase, Decision Support Systems Capabilities, Decision Support Systems
Classification, Decision Support Systems Components.

Teaching- Chalk and talk method / PowerPoint Presentation

Learning
Process
Module-3: Neural Networks and SentimentAnalysis
Basic Concepts of Neural Networks, Developing Neural Network-Based Systems, Illuminating the Black
Box of ANN with Sensitivity, Support Vector Machines, A Process Based Approach to the Use of SVM,
Nearest Neighbor Method for Prediction, Sentiment Analysis Overview, Sentiment Analysis
Applications, Sentiment Analysis Process,, Sentiment Analysis, Speech Analytics.
Teaching- Chalk and talk method / PowerPoint Presentation
Learning
Process
Module-4 :Model-Based Decision Making
Decision Support Systems modeling, Structure of mathematical models for decision support, Certainty,
Uncertainty, and Risk, Decision modeling with spreadsheets,Mathematical programming optimization,
Decision Analysis with Decision Tables and Decision Trees, Multi-Criteria Decision Making With
Pairwise Comparisons.
Teaching- Chalk and talk method / PowerPoint Presentation
Learning
Process
Module-5: Automated Decision Systems and Expert Systems
Automated Decision Systems, The Artificial Intelligence field, Basic concepts of Expert Systems, Applications of
Expert Systems, Structure of Expert Systems, Knowledge Engineering, Development of Expert Systems.

Teaching- Chalk and talk method / PowerPoint Presentation

Learning
Process

1
 Assessment Details (both CIE and SEE)
The weightage of Continuous Internal Evaluation (CIE) is 50% and for Semester End Exam (SEE) is 50%. The
minimum passing mark for the CIE is 50% of the maximum marks. Minimum passing marks in SEE is 40% of the
maximum marks of SEE. A student shall be deemed to have satisfied the academic requirements and earned the
credits allotted to each subject/ course if the student secures not less than 50% (50 marks out of 100) in the sum
total of the CIE (Continuous Internal Evaluation) and SEE (Semester End Examination) taken together.
Continuous Internal Evaluation:
1.
Three Unit Tests each of 20 Marks
2.
Two assignments each of 20 MarksoroneSkill Development Activity of 40 marks
to attain the COs and POs
The sum of three tests, two assignments/skill Development Activities, will be scaled down to 50 marks
CIE methods /question paper is designed to attain the different levels of Bloom’s taxonomy as per the
outcome defined for the course.

Semester End Examination:

1. The SEE question paper will be set for 100 marks and the marks scored will be proportionately reduced to 50.
2. The question paper will have ten full questions carrying equal marks.
3. Each full question is for 20 marks. There will be two full questions (with a maximum of four sub-questions)
from each module.
4. Each full question will have a sub-question covering all the topics under a module.
5. The students will have to answer five full questions, selecting one full question from each module
.

Suggested Learning Resources:

Text Books:

1. Ramesh Sharda, Dursun Delen, EfraimTurban, J.E.Aronson,Ting-Peng Liang, David King, “Business
Intelligence and Analytics: System for Decision Support”, 10th Edition, Pearson Global Edition, 2013

Reference books:

1. 1. Data Analytics: The Ultimate Beginner's Guide to Data Analytics Paperback – 12 November 2017by Edward Mize.

Web links and Video Lectures (e-Resources):

 https://www.youtube.com/watch?v=zbcCdoHeS4w

Skill Development Activities Suggested

 The students with the help of the course teacher can take up technical –activities which will enhance their skill or
the students should interact with industry (small, medium and large), understand their problems or foresee what
can be undertaken for study in the form of research/testing/projects, and for creative and innovative methods to
solve the identified problem. The prepared report shall be evaluated for CIE marks.

2
Course outcome (Course Skill Set)
At the end of the course the student will be able to :
Sl. No. Description Blooms Level
CO1 Able to analyze Business Intelligence, Analytics and Decision Support L2
CO2 Explainthe technologies for Decision making L2
CO3 Apply predictive modelling techniques(can be attained through assignment or CIE) L3
CO4 Apply sentiment analysis techniques(can be attained through assignment or CIE) L3

3
Program Outcome of this course
Sl. No. Description POs

1 Engineering knowledge: Apply the knowledge of mathematics, science, engineering PO1

fundamentals, and computer science and business systems to the solution of complex
engineering and societal problems.
2 Problem analysis: Identify, formulate, review research literature, and analyze complex PO2
engineering and business problems reaching substantiated conclusions using first
principles of mathematics, natural sciences, and engineering sciences.
3 Design/development of solutions: Design solutions for complex engineering problems and PO3
design system components or processes that meet the specified needs with appropriate
consideration for the public health and safety, and the cultural, societal, and environmental
considerations.

4 Conduct investigations of complex problems: Use research-based knowledge and research PO4
methods including design of experiments, analysis and interpretation of data, and synthesis
of the information to provide valid conclusions.
5 Modern tool usage: Create, select, and apply appropriate techniques, resources, and PO5
modern engineering and IT tools including prediction and modeling to complex
engineering activities with an understanding of the limitations
6 The engineer and society: Apply reasoning informed by the contextual knowledge to PO6
assess societal, health, safety, legal and cultural issues and the consequent responsibilities
relevant to the professional engineering and business practices.
7 Environment and sustainability: Understand the impact of the professional engineering PO7
solutions in business societal and environmental contexts, and demonstrate the knowledge
of, and need for sustainable development.

8 Ethics: Apply ethical principles and commit to professional ethics and responsibilities and PO8
norms of the engineering and business practices.

9 Individual and team work: Function effectively as an individual, and as a member or PO9
leader in diverse teams, and in multidisciplinary settings.

10 Communication: Communicate effectively on complex engineering activities with the PO10

engineering community and with society at large, such as, being able to comprehend and
write effective reports and design documentation, make effective presentations, and give
and receive clear instructions.

11 Project management and finance: Demonstrate knowledge and understanding of the PO11
engineering, business and management principles and apply these to one’s own work, as a
member and leader in a team, to manage projects and in multidisciplinary environments.

12 Life-long learning: Recognize the need for, and have the preparation and ability to engage PO12
in independent and life-long learning in the broadest context of technological change.

Mapping of COS and POs

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
CO1 X
CO2 X
CO3 X X
CO4 X X X
CO5 X

4
 Pattern Recognition
Course Code 22VSA14 CIE Marks 50
Teaching Hours/Week (L:P:SDA) 02:00:02 SEE Marks 50
Total Hours of Pedagogy 40 Total Marks 100
Credits 03 Exam Hours 03
Course Learning objectives:
 Explain the fundamentals of Pattern Recognition techniques
 Choose Statistical models of Pattern Recognition
 Apply the principles of Clustering approaches to Pattern Recognition, Syntactic Pattern Recognition techniques,
Neural Network approach to Pattern Recognition

Module-1: PATTERN RECOGNITION OVERVIEW

Pattern recognition, Classification and Description, Pattern Mapping, Patterns and Feature Extraction
with examples, Classifiers, Decision Regions, Boundaries, Training and learning in pattern recognition
systems, Pattern recognition approaches and Comparison Black Box approaches, Reasoning driven
pattern recognition.
Teaching-Learning Process Chalk and talk method / PowerPoint Presentation
Module-2: STATISTICAL PATTERN RECOGNITION
Introduction to StatPR, Statistical models, Gaussian case and Class Dependence, Discriminant
Functions- Uniform Densities, Classifier Performance, Risk and Errors, Introduction to Supervised
learning, Parametric estimation – Maximum Likelihood Estimation, Bayesian parameter estimation,
Non-parametric approaches- Density estimation, Parzen Windows , kn – Nonparametric Estimation,
Nearest Neighbor Rule,
Linear Discriminant
Teaching-Learning Functions,
Process ChalkFisher’s
and talk Linear
method / Discriminant – Discrete and Binary Classification
PowerPoint Presentation
problems, Techniques toModule-3
directly :obtain Linear Classifiers
UNSUPERVISED LEARNING AND CLUSTERING
Formulation of unsupervised problems, Unsupervised Learning Approaches, Clustering for
unsupervised learning and classification, c-means algorithm, Learning Vector Quantization, Formal
Characterization of General Clustering Procedures, Clustering Strategies, Cluster Swapping
Approaches, Hierarchical clustering procedure.
Teaching-Learning Process Chalk and talk method / PowerPoint Presentation
Module-4: SYNTACTIC PATTERN RECOGNITION
Syntactic Pattern Recognition, Grammar based approaches, Formal Grammars, Types of Grammars,
String generation as Pattern Description, Recognition by String Matching and Parsing, Cocke-Younger-
Kasami (CYK) Parsing Algorithm, Augmented Transition Networks, High Dimensional Grammars,
Stochastic Grammars and applications, Graph based structural representations, Graph Isomorphism,
Attributed Graphs, Match Graphs, Cliques, Structural Unification using attributed graphs.
Teaching-Learning Process Chalk and talk method / PowerPoint Presentation
Module-5 : NEURAL PATTERN RECOGNITION
Neural Networks fundamentals, Learning in Neural networks, Physical Neural Networks, Artificial
Neural Networks model,activation functions, weights, Neural Network based Pattern Associators, CAM,
Linear Associative Mappings - Different approaches & examples, Hetero associative memory design,
Hebbian learning, Introduction Feedforward Network Architecture, Training in Feedforward networks,
GDR, Derivation of Delta Rule,Back propagation Algorithm, Pattern Associator for Character
Classification.
Teaching-Learning Process Chalk and talk method / PowerPoint Presentation

1
Assessment Details (both CIE and SEE)
The weightage of Continuous Internal Evaluation (CIE) is 50% and for Semester End Exam (SEE) is 50%. The
minimum passing mark for the CIE is 50% of the maximum marks. Minimum passing marks in SEE is 40% of the
maximum marks of SEE. A student shall be deemed to have satisfied the academic requirements and earned the
credits allotted to each subject/ course if the student secures not less than 50% (50 marks out of 100) in the sum total
of the CIE (Continuous Internal Evaluation) and SEE (Semester End Examination) taken together.
Continuous Internal Evaluation:
1. Three Unit Tests each of 20 Marks
2. Two assignments each of 20 Marks or one Skill Development Activity of 40 marks
to attain the COs and POs
The sum of three tests, two assignments/skill Development Activities, will be scaled down to 50 marks
CIE methods /question paper is designed to attain the different levels of Bloom’s taxonomy as per the
outcome defined for the course.

Semester End Examination:

1. The SEE question paper will be set for 100 marks and the marks scored will be proportionately reduced to 50.
2. The question paper will have ten full questions carrying equal marks.
3. Each full question is for 20 marks. There will be two full questions (with a maximum of four sub-questions) from
each module.
4. Each full question will have a sub-question covering all the topics under a module.
5. The students will have to answer five full questions, selecting one full question from each module
.
Suggested Learning Resources:
Text Books:
1. Robert J, Schalkoff, “Pattern Recognition: Statistical, Structural and Neural Approaches”, John
Wiley & Sons Inc., New York, Reprint 2014.
Reference books:
1. Earl Gose, Richard John son baugh, Steve Jost, “Pattern Recognition and Image Analysis”,
Prentice Hall of India Private Ltd., New Delhi – 110 001, 1999.
2. Duda R.O. and Hart P.E., “Pattern Classification and Scene Analysis”, Wiley, New York, 1973.

3. Christopher M. Bishop, “Neural Network for Pattern Recognition”, Oxford University Press,
2008.
4. Chen C H, “Handbook of Pattern Recognition and Computer Vision”, 4th Edition World
Scientific co, Pvt. Ltd., 2010.
Web links and Video Lectures (e-Resources):
 https://nptel.ac.in/courses/117105101
 https://www.geeksforgeeks.org/pattern-recognition-introduction/
 http://www.byclb.com/TR/Tutorials/neural_networks
Skill Development Activities Suggested
 The students with the help of the course teacher can take up technical –activities which will enhance their skill or the
students should interact with industry (small, medium and large), understand their problems or foresee what can be
undertaken for study in the form of research/testing/projects, and for creative and innovative methods to solve the
identified problem. The prepared report shall be evaluated for CIE marks.

Course outcome (Course Skill Set)

At the end of the course the student will be able to :
Sl. No. Description Blooms Level
CO1 Able to apply the knowledge on the fundamentals of pattern recognition techniques. L2
CO2 Acquire the ability to apply Statistical models in Pattern Recognition. L2
CO3 Utilize the principles of Clustering techniques on various problems. L2
CO4 Acquire the ability to apply syntactic pattern recognition techniques. L2
CO5 Apply the knowledge gained on Neural pattern recognition methods. L2

2
Program Outcome of this course
Sl. No. Description POs

1 Engineering knowledge: Apply the knowledge of mathematics, science, engineering PO1

fundamentals, and computer science and business systems to the solution of complex
engineering and societal problems.

2 Problem analysis: Identify, formulate, review research literature, and analyze complex PO2
engineering and business problems reaching substantiated conclusions using first
principles of mathematics, natural sciences, and engineering sciences.

3 Design/development of solutions: Design solutions for complex engineering problems and PO3
design system components or processes that meet the specified needs with appropriate
consideration for the public health and safety, and the cultural, societal, and environmental
considerations.

4 Conduct investigations of complex problems: Use research-based knowledge and research PO4
methods including design of experiments, analysis and interpretation of data, and synthesis
of the information to provide valid conclusions.

5 Modern tool usage: Create, select, and apply appropriate techniques, resources, and PO5
modern engineering and IT tools including prediction and modeling to complex
engineering activities with an understanding of the limitations
6 The engineer and society: Apply reasoning informed by the contextual knowledge to PO6
assess societal, health, safety, legal and cultural issues and the consequent responsibilities
relevant to the professional engineering and business practices.
7 Environment and sustainability: Understand the impact of the professional engineering PO7
solutions in business societal and environmental contexts, and demonstrate the knowledge
of, and need for sustainable development.

8 Ethics: Apply ethical principles and commit to professional ethics and responsibilities and PO8
norms of the engineering and business practices.

9 Individual and team work: Function effectively as an individual, and as a member or leader PO9
in diverse teams, and in multidisciplinary settings.

10 Communication: Communicate effectively on complex engineering activities with the PO10

engineering community and with society at large, such as, being able to comprehend and
write effective reports and design documentation, make effective presentations, and give
and receive clear instructions.

11 Project management and finance: Demonstrate knowledge and understanding of the PO11
engineering, business and management principles and apply these to one’s own work, as a
member and leader in a team, to manage projects and in multidisciplinary environments.

12 Life-long learning: Recognize the need for, and have the preparation and ability to engage PO12
in independent and life-long learning in the broadest context of technological change.

Mapping of COS and POs

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
CO1 X
CO2 X X X
CO3
CO4 X X
CO5 X H

3
 Principles of Artificial Intelligence and Machine Learning

Course Code 22VSA15/22VSC15 CIE Marks 50

Teaching Hours/Week (L:P:SDA) 2:0:2 SEE Marks 50
Total Hours of Pedagogy 40 Total Marks 100
Credits 03 Exam Hours 03
Course Learning objectives:
 Explain the concept of Artificial Intelligence and its relevance and application to real world problems machine
learning and apply them
 Interpret various problem solving paradigms and knowledge representation.
 Select comprehend machine learning techniques for solving problems
 Choose problem solving planning techniques and apply appropriately

Module-1
Introduction to AI, Problem Solving: Production System, State Space search, control strategies,
Characteristics of the problem, Exhaustive searches: Depth first iterative deepening, bidirectional search,
Heuristic search techniques: General purpose heuristics, branch and bound search, Hill climbing, Beam
Search, A* algorithm, Optimal Solution by A* algorithm, Iterative – deepening A*, Constraint
Satisfaction

Teaching- Chalk and talk method / PowerPoint Presentation

Learning
Process
Module-2
Problem reduction and Game playing: Problem Reduction, Game Playing, Bounded Look Ahead Strategy,
Alpha Beta Pruning
Logic concepts: Propositional Calculus, Propositional logic, Natural deduction system, Predicate Logic:
Predicate Calculus, First order predicate calculus, interpretation of Formulae in FOL, Satisfiability and
unsatisfiability
Teaching- in Chalk
FOL and talk method / PowerPoint Presentation
Learning
Process
Module-3
Advanced problem-solving paradigm: planning, Types of Planning Systems, logic based planning, linear
planning, means ends analysis, Non-linear planning strategies, learning plans
Knowledge representation: Approaches, Knowledge representation using Semantic Network, Extended
Semantic Networks for Knowledge representation, Use of frames for Knowledge representation
Teaching- Chalk and talk method / PowerPoint Presentation
Learning
Process
Module-4
Machine Learning Paradigms: Machine learning system, supervised and unsupervised learning,
Bayesian Network, Bayes’ theorem, Inductive, deductive learning, Clustering
Teaching- Chalk and talk method / PowerPoint Presentation
Learning
Process
Module-5
Support vector Machine, case-based reasoning and learning, Artificial Neural Network (ANN0: Single
Layer, Multilayer. RBF, Design issues in ANN, Recurrent Networks
Teaching- Chalk and talk method / PowerPoint Presentation
Learning
Process

1
Assessment Details (both CIE and SEE)
The weightage of Continuous Internal Evaluation (CIE) is 50% and for Semester End Exam (SEE) is 50%. The
minimum passing mark for the CIE is 50% of the maximum marks. Minimum passing marks in SEE is 40% of the
maximum marks of SEE. A student shall be deemed to have satisfied the academic requirements and earned the
credits allotted to each subject/ course if the student secures not less than 50% (50 marks out of 100) in the sum
total of the CIE (Continuous Internal Evaluation) and SEE (Semester End Examination) taken together.
Continuous Internal Evaluation:
1. Three Unit Tests each of 20 Marks
2. Two assignments each of 20 Marks or one Skill Development Activity of 40 marks
to attain the COs and POs
The sum of three tests, two assignments/skill Development Activities, will be scaled down to 50 marks
CIE methods /question paper is designed to attain the different levels of Bloom’s taxonomy as per the
outcome defined for the course.

Semester End Examination:

1. The SEE question paper will be set for 100 marks and the marks scored will be proportionately reduced to 50.
2. The question paper will have ten full questions carrying equal marks.
3. Each full question is for 20 marks. There will be two full questions (with a maximum of four sub-questions)
from each module.
4. Each full question will have a sub-question covering all the topics under a module.
5. The students will have to answer five full questions, selecting one full question from each module
.
Suggested Learning Resources:
Text Books:
1. Artificial Intelligence: SarojKaushik Cengage Learning 2014 Edition
Reference Books:
1 Artificial Intelligence: Structures, and Strategies for Complex Problem Solving George F Luger Pearson
Addison
Wesley 6th Ed, 2008
2 Artificial Intelligence E Rich, K Knight, and S B Nair Tata Mc-Graw Hill 3rd Ed, 2009
3 Artificial Intelligence: A Modern Approach Stuart Russell and Peter Norvig Prentice Hall 3rd, 2009

Web links and Video Lectures (e-Resources):

 http://www.aaai.org
 http://www.eccai.org
 http://www.ai.mit.edu
 http://www.dfki.de/web/welcome?set_language=en&cl=en
SkillDevelopment
http://www.aiai.ed.ac.uk
Activities Suggested
 The students with the help of the course teacher can take up technical –activities which will enhance their skill or
the students should interact with industry (small, medium and large), understand their problems or foresee what
can be undertaken for study in the form of research/testing/projects, and for creative and innovative methods to
solve the identified problem. The prepared report shall be evaluated for CIE marks.

2
Course outcome (Course Skill Set)
At the end of the course the student will be able to :
Sl. No. Description Blooms Level
CO1 Apply various problem solving and planning approaches (can be attained through L4
assignment or CIE)
CO2 Illustrate foundation principles, mathematical tools and paradigms of AI L2
CO3 Apply problem solving techniques to solve real world problems(can be attained L3
through assignment or CIE)
CO4 Develop a good understanding of fundamental principles of machine learning and L4
analyze them

3
Program Outcome of this course
Sl. No. Description POs

1 Engineering knowledge: Apply the knowledge of mathematics, science, engineering PO1

fundamentals, and computer science and business systems to the solution of complex
engineering and societal problems.

2 Problem analysis: Identify, formulate, review research literature, and analyze complex PO2
engineering and business problems reaching substantiated conclusions using first
principles of mathematics, natural sciences, and engineering sciences.

3 Design/development of solutions: Design solutions for complex engineering problems and PO3
design system components or processes that meet the specified needs with appropriate
consideration for the public health and safety, and the cultural, societal, and environmental
considerations.

4 Conduct investigations of complex problems: Use research-based knowledge and research PO4
methods including design of experiments, analysis and interpretation of data, and synthesis
of the information to provide valid conclusions.

5 Modern tool usage: Create, select, and apply appropriate techniques, resources, and PO5
modern engineering and IT tools including prediction and modeling to complex
engineering activities with an understanding of the limitations
6 The engineer and society: Apply reasoning informed by the contextual knowledge to PO6
assess societal, health, safety, legal and cultural issues and the consequent responsibilities
relevant to the professional engineering and business practices.
7 Environment and sustainability: Understand the impact of the professional engineering PO7
solutions in business societal and environmental contexts, and demonstrate the knowledge
of, and need for sustainable development.

8 Ethics: Apply ethical principles and commit to professional ethics and responsibilities and PO8
norms of the engineering and business practices.

9 Individual and team work: Function effectively as an individual, and as a member or leader PO9
in diverse teams, and in multidisciplinary settings.

10 Communication: Communicate effectively on complex engineering activities with the PO10

engineering community and with society at large, such as, being able to comprehend and
write effective reports and design documentation, make effective presentations, and give
and receive clear instructions.

11 Project management and finance: Demonstrate knowledge and understanding of the PO11
engineering, business and management principles and apply these to one’s own work, as a
member and leader in a team, to manage projects and in multidisciplinary environments.

12 Life-long learning: Recognize the need for, and have the preparation and ability to engage PO12
in independent and life-long learning in the broadest context of technological change.

Mapping of COS and POs

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
CO1 x x x x
CO2 x x
CO3 x x x x x
CO4 x x x x