How to Start a

Coffee Shop
Business

Binus Online Learning •

April 2nd , 2022
Helen•
[email protected]

Rininta Ayu Pradhani•

[email protected]
 A café/coffeehouse/coffee shop focuses on
providing coffee and tea in addition to light
snacks, sells not only the items in its menu but
also an atmosphere that makes people feel
comfortable.

INTRODUCTION
To attract visitors, a coffee shop
may offer amenities such as cable
TV, live music, and wireless
hotspot access points that provide
free internet access for customers
who would like to use a laptop
while enjoying a cup of drink.
 The coffee shop has become a necessity and
habit in modern society.
Increasing in coffee consumption and lifestyle
changes, especially in the urban population
that has a high consumptive attitude.

IDENTIFICATION
There are many reasons why
people would like to visit a coffee
shop. For some people, coffee is a
way to carry out their social lives.
The coffee shop is also a way to
affirm one’s identity and self-
esteem (Said, 2012).
It is frequented by a diverse
crowd ranging from adolescents to
professionals and executives.
Value Map Value Proposition
Products and
Design Osterwalder et al. (2014)
Services Customer Profile
Coffee and Pastry
Customer jobs
Gain A necessity and habit in
Pain relievers modern society.
Creator(s) Customer
Customer
Offers various specialty Gain(s)
Job(s)
Product &
coffee and pastries. Services Customer pains
Coffee store ambiance. A grab-to-go or a coffee stop
Pain Customer with a good ambiance in a
Reliever(s) Pain(s)
short distance from work or
Gain creators
home.
Serves good value specialty coffee with a grab-to-go
concept and relaxing store ambience. Customer gains
Strategically located near the office area. A way to carry out their
social lives.
Ideal for business meetings and other social gatherings. A way to affirm one’s identity
and self- esteem
OUR BIG IDEA
Your Coffee Shop’s mission is to become the
recognized leader in its target market for
providing an outstanding selection of premium
bagged coffees and coffee drinks.
OUR PREMIUM OFFERINGS

Gourmet Bagged Coffee

Deluxe Coffee Drinks

Delicious Local Food

 BUSINESS MODEL
CANVAS Osterwalder
(2010)
dan Pigneur

Key CRM Customer

Activities Value
Key Partners Website Segments
Coffee serving, Propositions eMail Young people,
Pastries, Light Specialty coffee; Loyalty card Professionals,
Venture partners meals Greetings
Suppliers a grab-to-go Executives, who lives
Building management Key concept; and work near the
relaxing ambience; Channels Suits Tower.
Banks Resources
Social communities near business Website
Baristas & pâtissier, central; as a Social Media
product, facility, Endorsers
meeting point and
equipment, capital,
and brand social venues.

• Set-up cost Revenue Streams

• Opex Cost Structure • F&B Revenues
• Capex • Events
 REVENUE MODEL

Bagged Coffee Coffee Beverages Local Food

• 35 to 40 different varieties • Variety of coffee beverages • Direct sale of food products

• Differing flavors, brew strengths, and • Three different size cups • Locally sourced

different regions • Priced from IDR25k for a 12-ounce drip • Reputable and recognizable vendor

• Specialized coffee inventories coffee to IDR57.5k for a 20-ounce latte and/or chefs.

• Priced by the 100gr • Provides a steady and reliable source of • May include sandwiches, bagels,

• Ranging IDR25k to IDR40k per 100gr income burritos, pastries, and cookies

• Average IDR15k per 100gr. Customers • Highly predictable and high margin

choose coffee ground or not onside

Your Coffee Shop 8

 RISK & MITIGATION

Low per pax uncertainty of customer easy to be copied by

expenditure per visit preferences competitors

Assess customer Always do a market Keep up with a

segment and research to interpret competitive
preferences customer preferences advantage, always
and offering make innovations on
adjustments. both products &
services.
Presented by Helen, S.I.Kom., M.M.
Digital Business x Marketing
At a glance
PURPOSES
ELEMENTS
SCOPES OF
TOMA COFFEE BRAND?
Source: https://www.startfriday.asia/ideas/diversification-strategy-strategi-marketing-yang-digunakan-kopi-kenangan
KOPI KENANGAN - Ansoff Matrix Strategy
PENETRATION

Source: https://lemon.cm/articles/kopi-kenangan-di-tengah-
pandemi-memasarkan-produk-baru-dengan-influncer-
marketing-untuk-tingkatkan-penjualan/
MARKET
DEVELOPMENT
PRODUCT
DEVELOPMENT
DIVERSIFICATION
WORKSHOP
 BR 3:
BR 1: TUKU BR 2: d’Besto BR 4: KABOBS BR 5: Chatime
Starbucks

BR 6: BR 7: Dapur BR 10: Ayam

BR 8: MIXUE BR 9: Eatboss
Bengawan Solo Solo Keprabon
 WORKSHOP
https://padlet.com/rinintapradhani/17c4ivz9v2xkf65d
https://padlet.com/rinintapradhani/j085ydlb4cw4ay21
https://padlet.com/rinintapradhani/wimiecq6kj5ckjxw
https://padlet.com/rinintapradhani/wxvmv2t3zl3tfm6i
https://padlet.com/rinintapradhani/plc7214arb9n5rap
https://padlet.com/rinintapradhani/8ik7cahxupbaak8u
https://padlet.com/rinintapradhani/bgzfqq17xszizbmt
https://padlet.com/rinintapradhani/lru3a1zsx4j92r9y
https://padlet.com/rinintapradhani/ibd31c9plygfj7ux
https://padlet.com/rinintapradhani/m0vhylz4l7xjkxpw
 BUSINESS MODEL
CANVAS Osterwalder
(2010)
dan Pigneur

Key CRM Customer

Activities Value
Key Partners Segments
Grab to go Propositions IG
(kemasan dan 1L), -strong coffee tokped
Supplier Kaula muda
drink at coffee shop -ada yang dekat Anak kampus
Investor dengan SPBU Tukang nongkrong
Key -dekat dengan Channels Yg dekat daerah kantor
Resources Business center Online platform Yg mau isi bensin
Barista Servicenya cepat
(gofood, grabfood, etc)
Kopi IG
pastry

opex Revenue Streams

Kopi susu
Cost Structure Kopi 1L
• Setup cost, capex, Makanan
 Ketika Anda memulai bisnis baru

Kapan Business Ketika Anda meluncurkan produk atau layanan baru

Model Canvas
Ketika Anda membutuhkan kejelasan tentang bisnis Anda saat ini
digunakan?
Ketika Anda ingin membandingkan beberapa ide berbeda untuk
dijual, bisnis, layanan, atau produk baru
THANK YOU