GROUP 06 CASE 2 - CHAPTER 16
LEADERSHIP
DEVELOPMENT
AT L’ORÉAL
OUR TEAM
MEMBERS
Di Long Phuong Anh Yen Nhi Hai Anh
(Leader)
CONTENTS
1. Background of L’Oréal
2. Summary of the Case Study
3. Discussion Questions
ABOUT L’ORÉAL
Cosmetics Company
ABOUT L’ORÉAL
Cosmetics Company
L'Oréal is a French personal care company founded
on July 30th, 1909 and headquartered in France. It
is the world's largest cosmetics company and is
organized as 4 complementary divisions.
CASE SUMMARY
L'Oréal believes in the importance of
leadership development so leadership
development programs are available for
managers at all levels.
They also focus on cross-cultural
awareness and ethical leadership.
DISCUSSION QUESTIONS
L’ORÉAL
16-17. Why do you think L’Oréal invests so
much in leadership development?
To ensure success as L’Oréal believes that
leadership is the key to success
Critical to fostering adaptable leaders on
a global scale
Promote ethical leadership - L’Oréal
believes that a moral leader is critical to
achieving smart goals on the global market
16-18. What role does a mentor
play in leadership development?
Acts a link between theory and reality
Assists in recognizing strengths and
weaknesses and provide constructive
feedback
Widening connections of the mentees
16-18. What role does a mentor
play in leadership development?
L’Oréal can utilize the trained mentees, which
encourages internal promotion rather than
having to search outside for new hires
Mentoring also promotes personal
development in addition to career
advancement
16-19. Why is cross-cultural awareness important
for leaders at a company such as L’Oréal?
Aids in tailoring international
brands to local markets, resulting in
successful product launches and
increased customer satisfaction
Fosters effective communication and
collaboration in diverse teams
Promote ethical leadership
16-20. Do you think a management training
program would be a good way to start a
career with a company? Why or why not?
A management training program would play a vital role but
that is not enough to start a career with a company
Management training program is designed for professionals
interested in managerial positions
Should be combined with a leadership training program
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