7/19/24, 12:43 PM Charm.
io Fastest-Growing Beauty Brands Advertising on TikTok
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Charm.io: The Top 25 Fastest-Growing DTC Beauty Brands Advertising on
TikTok
Charm.io, the world’s most comprehensive data set on ecommerce brands, provides in-depth data into the top 25 fastest-
growing beauty brands advertising on TikTok. The top 25 brands in this report are identified and ranked by the Charm Growth
Score™ which calculates growth based on social media growth, website traffic, and other key metrics, indicating the brand is
growing faster than X percent of other brands.
https://cew.org/reports_and_trends/charm-top-dtc-brands-advertising-on-tiktok/ 1/4
7/19/24, 12:43 PM Charm.io Fastest-Growing Beauty Brands Advertising on TikTok
PUBLISHED JULY 18, 2024
TikTok has not only revolutionized the way people consume content, but it has also put a spotlight on the beauty and skin care
space. This dynamic platform, known for its short-form videos and viral trends, has become a powerful tool for beauty brands
in reaching and engaging consumers in innovative ways.
According to a study by TikTok, 74% of users agree that content on TikTok has transformed their beauty game. In the last 120
days, the hashtag #beautyhacks has garnered 941 million views on TikTok across 73K posts. Meanwhile, the hashtag #kbeauty
received 1 billion views across 63K posts. These are just a few of the many beauty-related trends and hashtags that are fueling
beauty conversations on TikTok.
Given TikTok’s pivotal role in the beauty industry, it’s no surprise that beauty brands are eager to advertise on the platform–
where beauty trends and reviews often begin. However, it’s worth noting that not all brands see the same success on the
platform. From Jones Road Beauty to Drunk Elephant, how do these beauty brands rank and compare? Which ones are
growing fast, and which ones are being outranked? What are the secrets to success behind fast-growing brands using TikTok
ads as part of their strategy?
The Charm Team identified the top 25 fastest-growing DTC beauty brands by using Charm’s Prospector. The Prospector has
100+ filters and the team searched by product category to find beauty brands. The team also used the Technology filter to find
brands that have the TikTok Pixel installed, which identifies brands that are currently advertising on TikTok or who have
advertised on the platform in the past.
Download the report today to get in-depth insights into the top beauty brands seeing growth and success while advertising on
TikTok.
Download Now: Charm.io: The Top 25 Fastest-Growing DTC Beauty Brands Advertising on TikTok
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