Road To One Billion On-Chain Users
Road To One Billion On-Chain Users
On-chain Users
june 2024
Joshua Wong
Table of Contents
Key Takeaways 2
Introduction 3
The Current State of Crypto Adoption 4
Institutions 7
Institutional Custody 8
Fireblocks 11
Ceffu 11
Transactions and chain abstraction 12
Axelar 12
Project Guardian 14
Retail 16
Account management 17
Binance Web3 Wallet 17
Accessible on/off-ramps 18
Moonpay 18
Gnosis Pay 19
Crypto Skeptics 21
Increase Transparency 21
Binance Proof-of-Reserves 21
Education 23
Binance Academy 23
Binance Research 24
Closing Thoughts 25
References 26
New Binance Research Reports 27
About Binance Research 28
Resources 29
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ecentralized systems are by nature more complex than centralized systems.
Multiple decentralized systems embodied by the multi-chain world we live in
scales complexity exponentially from the end user’s perspective. Improving
blockchain UI/UX and cross-chain interoperability is the next step to onboarding
the masses, whether institutional or retail.
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any blockchain projects today are focused on creating decentralized
alternatives to existing centralized products and services. The DeFi summer of
2020 gave us the basic building blocks for on-chain financial systems. For
decentralized applications (“dApps”) to gain significant market share from their
centralized counterparts, they must at least be as convenient, user friendly, and
easy to use, if not more so.
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his report will look at three categories of future users: (1) Institutions, (2)
Retail Users, and (3) Crypto Skeptics. It will analyze the various
infrastructure-related obstacles each group faces in adopting decentralized
systems, and dive into prominent projects addressing some of these user pain
points. These infrastructure pieces are essential building blocks which will pave
the road to one billion on-chain users.
I n order for blockchain technology and the concept of ‘digital ownership’ to reach mass
adoption and usage on a global scale, two things are required:
he idea of ‘ownership’ is fundamental to the modern world of commerce and industry. In
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the physical world, we created laws, houses, locks, safes, trusts, and all other manner of
inventions to make ownership possible, feasible, and enforceable. If ‘digital ownership’ is to
come into existence and be widely adopted,the blockchainindustry will need to invent
the digital equivalents of these locks, safes, trusts etcetera- tools which make
ownership in the physical world readily available to the masses. This report will focus on
some of the most prominent technological and ideological hindrances to the mass adoption
of digital on-chain ownership, and how the crypto industry is working to address them on
its road to mass adoption.
lease note that the mention of specific projects in this report does not constitute an
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endorsement or recommendation by Binance. Instead, the projects cited are merely used
for the purpose of illustrating the aforementioned concepts. Additional due diligence
should be taken to better understand the projects and associated risks
hile the rate of crypto adoption has not matched that of the social media giants or
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ChatGPT’s, its growth has certainly been nothing to sneeze at. Fifteen years since the
launch of Bitcoin in 2009,we currently sit at around560 million crypto owners
worldwide.1 This is an exponentially faster rate ofgrowth than that experienced by the
largest traditional payment networks in the past five years.
his 560 million figure however is inclusive of a large proportion of users who hold their
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assets on centralized exchanges or other digital asset custodians. Looking at on-chain
ven if we add active addresses across the most popular Layer 2 chains (which total just
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under 20 million monthly active users), we would have a grand total of only around100
million on-chain users across all the major Layer 1 and Layer 2 chains combined. This
100 million figure may also be inflated, as many crypto users use multiple addresses which
could lead to a significant degree of double counting, particularly between the Ethereum
and Ethereum Layer 2 active user addresses.
hile the familiar user experience offered by centralized exchanges (“CEXes”) makes it
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simple for new users to purchase crypto assets,thisintuitive experience is still lacking in
on-chain applications, creating more friction fornew users to bring their funds on-chain.
While centralized crypto solutions undeniably play an important role in the ecosystem,
bringing users on-chain is of crucial importance and is key to unlocking the full potential of
blockchain technology. As the popular maxim goes: “not your keys, not your coins”.
ne plausible explanation for the slower rate of growth of blockchain adoption when
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compared to that of social media networks could be therelative lack of useability that
on-chain crypto applications and blockchains suffer from. This would also explain why
more crypto owners still choose to custody their assets on CEXes, rather than bring them
into on-chain self-custody.Setting up a Facebookor CEX account using an email address
is much simpler than setting up a self-custodial wallet.As the crypto industry continues
its march towards global adoption, it will need to develop infrastructure and tooling that
allow people and institutions to onboard onto blockchains just as easily as they might
create an Instagram account.
his report will look at some of the most prominent pain points which hinder mass
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adoption of blockchains, categorized into those faced by three main categories of potential
future users:
. I nstitutions
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2. Retail
3. Crypto Skeptics
e will also highlight several projects as case studies, to illustrate how some teams are
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working on improving the on-chain experience, and in driving on-chain adoption.
part from tokenized real-world assets (“RWAs”), institutions have also demonstrated their
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appetite for native digital assets, namely Bitcoin and Ethereum. Inflows to the BTC and ETH
ETFs have been consistent, with thecombined marketcapitalization of each ETF sitting
atUS$80B and US$269Mrespectively. In 2024, two publiclytraded companies,Semler
Scientific and DeFi Technologies followed in Microstrategy’s footsteps, adopting Bitcoin as
their companies’ primary treasury asset.
o achieve widespread institutional adoption, the crypto industry must address these two
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fundamental functions of institutional-grade on-chain usage:
Institutional Custody
s more institutions invest in digital assets and tokens, the institutional demand for
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on-chain functionality will naturally increase, as will the demand for custody solutions that
offer greater security and greater flexibility. Blockchains have the unique capability over
traditional financial systems of having inherent interoperability. For example, once an
institution obtains on-chain custody of the Blackrock-issued BUIDL tokens, they could
theoreticallytrade or borrow against those tokensvia another Ethereum smart-contract
application (eg. Uniswap or Aave)without the needto engage any additional
intermediaries.
ome of the most widely used wallet and self-custody solutions (eg. MetaMask, Phantom,
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Ledger etc.) may work well for the average retail user, but institutional users who typically
deal with much larger asset valuations will likely require greater levels of security.
roadly speaking , there are three ways to manage an on-chain account and its associated
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private key.
1. S
ingle signer systemsare used in many of the mostpopular retail-targeted crypto
wallets like Metamask or Phantom.They allow anyonewith possession of a given
private key full access to any funds stored in its associated on-chain account.
2. M
ulti-signer (“Multi-Sig”) systemsare used by manyDAO treasuries, most
popularly through the Gnosis Safe decentralized application.A Multi-Sig wallet is
an on-chain smart contractthat acts as a collaborativeescrow account.It
requires the signature of x/n whitelisted private keys in order to execute
transactions using the assets stored inside it.
3. M
ulti-party computation (“MPC”) systemswere designedwith institutional use
cases in mind, intended to offer improved flexibility over Multi-Sigs. An MPC wallet
exists on-chain as a single wallet address with a single private key. Thatprivate key
is broken up into shares, encrypted, and divided off-chain among multiple
parties.
PC wallets possess certain capabilities over Multi-Sig wallets which are particularly
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useful for institutions.As shown in the figure above,MPC wallets are protocol agnostic.
MPC wallets divide the private key off-chain rather than using smart contracts like the
Multi-Sig wallet. Multi-party computation works on the standardized cryptographic
signature algorithm (ECDSA or EdDSA) that is used across most blockchains. This means
thatinstitutions using MPC can quickly bring newcryptocurrencies and blockchains
onto their systems,without needing to ensure thenew blockchain or wallet supports
multi-sig smart contracts.
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1 reate a new Multi-sig walletwith the new configuration
2. Move all their assetsfrom the old to the new wallet
3. Notify all counterpartiesthat their wallet addresshas changed
I n contrast, MPC wallets enable ongoing modification and maintenance of the signature
scheme. For instance, changing from a ‘3 of 4’ configuration to a different set-up would
require the current shareholders’ agreement on the new distributed computation and the
inclusion of a new user share. Throughout this process the blockchain wallet address
(deposit address) is maintained, so that:
ecovered the topic of crypto custody in our previousreport “Wallets: A Deep Dive into
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Crypto Custody”. Check it out for a more detaileddive into the world of crypto wallets.
I n MPC algorithms, the primary factor that slows down signing is the communication
latency between the devices holding the key shares. Every communication round
introduces additional latency. By using non-interactive signing and pre-processing,
Fireblocks’ MPC-CMP reduces the signing process to just 1 round. This is a significant
improvement in the time it takes to complete the signing process compared to the previous
algorithms such as Gennaro and Goldfeder (9 rounds), Lindell et al. (8 rounds), and Doerner
et al. (6 rounds).
old
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Transaction Universally eer-
P pen-
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Algorithm Storage
Rounds omposable
C eviewed
R Source
ompatible
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ennaro and
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Goldfeder 9 ✘ ✘ ✔ ✔
Lindell et al. 8 ✘ ✘ ✔ ✘
Doerner et al. 6 ✘ ✘ ✔ ✘
MPC-CMP 1 ✔ ✔ ✔ ✔
Source: Fireblocks, Binance Research
Ceffu
effu is another player in the institutional digital asset custody space. Ceffu also makes use
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of MPC algorithms to ensure the safety of their clients’ funds. With cold, warm and hot
wallets,Ceffu offers a variety of solutions to suita wide range of institutional customer
needsincluding cold storage staking as well as liquidstaking through its hot and cold
wallet solutions,allowing institutions to generateyield on their treasury assets.
Axelar
xelar, developed using the Cosmos SDK by the team at Interop Labs, is a Proof-of-Stake
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(“PoS”) network that acts as a communications layer for decentralized applications to
interact across both the EVM and Cosmos ecosystems.It enables the transfer of tokens,
smart contract calls, and general messaging, all overseen by a network of validators.
These validators operate nodes to monitor the state of the network, authenticate
transactions, and manage cross-chain communication. As of today, Axelar connects over
50 blockchains via its secure, scalable network.
otably, Axelar has witnessed some initial success in partnering with institutions to drive
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blockchain developments:
◆ I n May 2024, Deutsche Bank announced their partnership with Interop Labs, the
team behind the Axelar Network Project. Interop Labs will support Deutsche Bank’s
effort as it joins Project Guardian, the initiative to test asset tokenization in a
regulated environment, led by the Monetary Authority of Singapore (MAS). Within
the Project Guardian framework,Deutsche Bank aimsto explore the
functionalities of an open architecture and interoperable blockchain platform.
◆ I n November 2023, the Axelar team also made headlines with their successful
proof-of-concept collaboration with Onyx, J.P Morgan’s blockchain platform. This
collaboration was also part of Project Guardian. As part of the proof-of-concept,
Onyx leveraged Axelar’s cross-chain technology to enable interoperability with
a private and permissioned blockchain, allowing forthe introduction of
composability and programmability into cross-chain portfolio management.
ince its involvement with Project Guardian, the Axelar network has experienced a
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consistent growth in its daily active addresses as well as daily transactions.
Project Guardian
nother notable initiative that has the potential to drive institutional adoption is Project
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Guardian.Project Guardian is an initiative to testasset tokenization in a regulated
environment, led by the Monetary Authority of Singapore (MAS). As stated on theirofficial
website, the objectives of Project Guardian are to:
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stablish policy guidelines and frameworks. Defineacceptable governance model
or accountability; Technical standards for digital assets.
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o develop a sound and sustainable digital asset ecosystemwith commercial
use-cases, guided by policy considerations and frameworks
I t has the followingFocus Areas, with open and interoperablenetworks being first on the
list:
xplore open, interoperable networks that enable digital assets to be traded across
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platforms and liquidity pools
xamine the representation of securities in the form of digital bearer assets and
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tokenized deposits issued by financial institutions.
tudy the introduction of regulatory safeguards and controls into financial protocols
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to mitigate against market manipulation and operational risk.
rypto software built for retail users needs to be intuitive to use, and widely
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accessible.This report will focus on two key piecesof crypto infrastructure that are
essential for mass adoption of blockchains by retail users:
ith the rise of fintech and neobanks, retail users have become used to easily
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accessing their finances via mobile applications. At the current stage, many crypto
wallets still have significant room to improve. For example, requiring the user to
manage their own seed phrase is difficult for many as it is an entirely alien concept
to a large part of the population. The crypto industry must continue to innovate on
user UI/UX, particularly on the mobile front, in order to build intuitive applications
that are easy to pick up and use right away.
igure 10: Binance Web3 Wallet accessible within the existing Binance mobile
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application
Source: Binance
hare 3:Encrypted using the user’s chosen recoverypassword and backed up to
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the user’s personal cloud storage (iCloud or Google Drive)
To access the wallet, theuser must have at leasttwo of the three key shares.
Accessible on/off-ramps
idely accessible fiat-to-crypto on and off-ramps are crucial to mass adoption of
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blockchains.Retail users need to be able to exchange fiat from their traditional bank
accounts for digital assets on-chain.Per-transactionfees also cannot be prohibitively
expensive, as individual retail users generally would be exchanging much lower amounts
than institutions.
entralized exchanges currently serve as some of the most widely used fiat on/off-ramps
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access points for retail users. However, this report will focus on two projects that facilitate
the direct interaction between fiat and on-chain wallets. The first, Moonpay, allows for the
purchase of crypto using fiat, which is then directly deposited into the user’s on-chain
wallet. The second, Gnosis Pay allows users to spend funds directly from an on-chain
wallet using a Visa card.
Moonpay
oonpay allows users from over 160 countries (including most US states) to purchase and
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deposit crypto directly into their self-custody wallet using their debit or credit card.
Moonpay has integrated with over 250 crypto wallets, exchanges, and applicationsto
allow their users to purchase crypto with fiat without needing to navigate to a different site.
oonpay will also charge anetwork feefor each transaction.This fee covers the costs
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associated with asset transfer, and may vary depending on a number of factors, such as
blockchain network congestion and operational costs.
lthough Moonpay charges relatively high fees,the business network they have built has
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proven valuable for allowing users from a wide range of countries to purchase crypto.
Moonpay serves users from these countries as a valuable alternative bridge between
traditional finance and blockchains. In August 2023, Binance U.S partnered with Moonpay
to give its U.S customers the option of buying USDT using their debit cards, Apple pay, or
Google pay. This allowed Binance U.S customers to continue to bridge fiat over to crypto
despite Binance U.S’ loss of its support from its U.S banking partners. The loss of banking
support occurred during a period of regulatory scrutiny faced by the exchange.
Gnosis Pay
nosis Pay, developed by the team behind widely popular Gnosis Safe multi-sig (now
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known as Safe),allows users to spend assets heldin self-custody directly using a Visa
card.Gnosis Pay is built on top of Gnosis Chain,a zkEVM-based proof-of-stake Layer1
network, operated by a diverse set of over 200,000 validators around the world. The Gnosis
Chain underpins the Gnosis ecosystem, which is a collective of aligned projects
revolutionizing payments infrastructure to make decentralized financial tools accessible
and usable for all. The Gnosis Pay Card is the latest addition to the Gnosis product suite.
solution like Gnosis pay helps to lower the bar in terms of initial set-up cost for projects
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to enter the decentralized fintech field. This opens the door for more innovation as the
lowered barrier to entry allows more new players to enter the on-to-off-chain payments
space.As more players enter, accessibility of on/off-rampsto retail users should
increase, and prices should decrease.
here are two significant ways the crypto industry has begun to utilize to combat some of
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the skepticism as distrust directed at the industry:
he crypto industry must continue to put in place systems and processes that
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promote fairness and transparency,allowing usersto verify information
independently without relying or trusting a third party.
2. Education
Increase Transparency
he collapse of FTX as well as Terra UST has resulted in significant losses for investors.
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Customers have reportedly lost access to nearly US$8B in assets as a result of the FTX
collapse, and investors in the Terra ecosystem are estimated to have lost almost US$40B.
ast instances of unsustainable business practices, and fraud have contributed to distrust
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for the crypto industry among blockchain skeptics. Die-hard blockchain enthusiasts might
say ‘don’t trust, verify’, but the reality is that most of the general public do not possess the
technical know-how to verify the legitimacy of and assess the risks associated with
on-chain applications for themselves. To onboard the next billion users to crypto, the
industry must continue improving and to put in place the necessary conventions and
systems to increase transparency and accessibility for the general public.
Binance Proof-of-Reserves
roof-of-reserves is a good example of how the crypto industry has increased transparency
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and created new conventions in the wake of FTX’s collapse.Proof-of-reserves allow
crypto users to verify the amount of assets that centralized exchanges or other crypto
roadly, there are two ways an exchange could implement proof-of-reserves. The first
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would simply be to have a trusted third party attest that the exchange has custody over
sufficient assets to cover client deposits. This method still requires trust to be placed in the
legitimacy of the third party attestor, and offers little in the way of additional transparency
for the end user.
he second, which Binance utilizes for its proof-of-reserves, would be to make use of
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Merkle Trees.A Merkle Tree is a cryptographic toolthat enables the consolidation of
large amounts of data into a single hash.This singlehash, called a Merkle Root, acts as a
cryptographic seal that “summarizes” all the inputted data. Merkle Trees also give users
the ability to verify specific contents that were included within a particular set of “sealed”
data. Binance uses these properties of Merkle Trees during its Proof of Reserves
assessments to verify individual user accounts are included within the liabilities report
inspected by the auditor.
ead more about how Binance implements proof-of-reserves, and how you can verify your
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own transactions and account balances on Binancehere.
Binance Academy
inance Academy is a leading blockchain and cryptocurrency education platform featuring
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over 800 articles and glossary entries, plus courses on blockchain, cryptocurrencies, Web3,
and more. Launched in 2018, it serves millions of learners across the world in more than 30
languages. Binance Academy’s educational initiatives also include Learn and Earn, the
University Outreach Program, Student Ambassador Program, as well as partnerships with
top online learning platforms, professional associations, and industry alliances.
The free courses are designed by the Binance Academy team and currently include:
hile the free courses are comprehensive and cover a wide variety of topics, users can also
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choose to enroll in paid courses to further develop their crypto knowledge. The paid
courses are university courses curated and accredited by leading educational institutions.
Binance Research
inance Research is an initiative launched by Binance in order to enhance online
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educational resources for the general public. As of today, Binance Research has published
over 150 in-depth reports, spanning a wide range of topics across the entire crypto industry
from DeFi, to Infrastructure, to Gaming and NFTs.
ach Binance Research article is crafted to be useful and educational for any reader, be
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they institutional, retail, or crypto skeptic.
I n order for blockchain technology to reach mass adoption and usage on a global scale, two
things are required. Firstly, there must be on-chain applications that people want to use.
Secondly,people must be able to understand and easilyaccess these applications.The
DeFi summer of 2020 saw a Cambrian explosion of new on-chain applications, many of
which found product-market fit, and are still being widely used to this day (eg. Uniswap,
Aave, MakerDAO). Now that the fundamental DeFi building blocks have been put in place,
some of the momentum within the blockchain industry seems to have shifted in the
direction of making on-chain applications more easily accessible and usableby the
general public.
n its road to one billion on-chain users,the cryptoindustry must build the necessary
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infrastructure, tooling, and public recognition to make the concept of ‘digital
ownership’ understandable and easily accessibletoglobal human society.
2. https://www.statista.com/statistics/1380075/global-digital-device-ownership/
3. h
ttps://www.axelar.network/blog/jp-morgan-bridge-apollo-cross-chain-portfolio-man
agement
4. h
ttps://cryptoslate.com/deutsche-bank-selects-axelar-developer-as-partner-in-joining
-project-guardian-singapore/
5. https://www.binance.com/en/web3wallet
6. https://www.binance.com/en/research/analysis/wallets-deep-dive
7. https://www.fireblocks.com/what-is-mpc/
8. https://www.fireblocks.com/blog/7-reasons-why-mpc-is-the-next-generation-of-priva
te-key-security/
9. https://ncw-developers.fireblocks.com/docs/main-capabilities
10.https://app.rwa.xyz/treasuries
11.https://www.binance.com/en/research/analysis/institutional-custody-in-crypto
12.https://www.mas.gov.sg/schemes-and-initiatives/project-guardian
13.https://www.axelar.network/institutional-interoperability
14.https://chaindebrief.com/the-cheapest-way-to-on-ramp-funds-on-exchanges-in-2023
Joshua Wong
Macro Researcher
eneral Disclosure:This material is prepared by Binance Research and is not intended to be relied upon as a
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forecast or investment advice, and is not a recommendation, offer, or solicitation to buy or sell any securities,
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