A Study on Perception and Satisfaction towards Stockbyte Learning Classes

CHAPTER - 1
RESEARCH DESIGN

1.1 INTRODUCTION
1.2 OBJECTIVES OF THE STUDY
1.3 SCOPE OF THE STUDY
1.4 METHODOLOGY
1.5 TOOLS AND TECHNIQUES
1.6 LIMITATION OF THE STUDY

CHAPTER - 1
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RESEARCH DESIGN
1.1INTRODUCTION

E learning is a system which provides education through electronic media with the help
of internet and electronic devices. It is a new trend which emerged when internet and the use
of electronic devices became popular. Though it had come into existence earlier, it wasn’t
that much popular as traditional learning in India. Due to many technological changes, it has
gained a rapid increase in e-learning.

So today’s generation, we are highly dependent on technology for every aspect of our
lives. Right from morning till we unwind on the bed, we are relying on applications for every
bit of information whether it is current news, weather or even connecting with our old
friends. Earlier, every individual has to go behind the information but whereas today
technology brings information just on the tip of finger.

Ruiz, Mintzer and Leipzig describes e-learning as” using Internet technologies for
enhancing performance and knowledge”

One of the major reasons for usage of online learning increased suddenly because of
COVID pandemic. When the lockdown held in worldwide it created major problem for
education system and also for various learners so this problem pushed all the educational
institutions to adopt e-learning facility and learner started to use various apps.

Developers grab this opportunity to turn negative crises into positive by creating
innovative idea that is introducing Stockbyte app, in order to help the learners to enhance
their knowledge in any kind of circumstances like pandemic and also to overcome lack of
financial knowledge.

The project report mainly focus on a study on perception and satisfaction towards
Stockbyte learning classes with special reference to Bangalore city. Learners’ perception is
very important to enhance the growth of application and profitability of the firm, also to
provide effective information to the learners. This application makes the learners to
understand technical analysis which will help the learners to decide when is the right time to
enter or exit in stock market and it also provided various courses.

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So it’s very important that all the courses and application facilities provided it’s satisfied
the learners or not, the result might be positive or negative. The positive result will encourage
providing more facility and negative results can be rectified. This survey can be treated us the
most effective and efficient way, which makes the learners to express their inner and real
feelings undoubtedly.
Based on this survey we will get a picture of learners’ perception and satisfaction
towards application, so for future development and actions this survey will helps the firm to
solve the problems of Stockbyte app.
A satisfaction of learners will encourage learning more in stockbyte app and they will
recommend this app to others also, so this will create positive impact to the overall firm.
The project report is on perception and satisfaction towards Stockbyte learning classes is
an effort to bring out the detail regarding the learner’s perception and satisfaction towards
Stockbyte app Bangalore. Therefore the problem is stated as “A STUDY ON
PERCEPTION AND SATISFACTION TOWARDS STOCKBYTE LEARNING
CLASSES SPECIAL REFERENCE TO BANGLORE CITY”.

1.2 OBJECTIVES OF THE STUDY

1. To analyse the perception of learners towards Stockbyte learning app.
2. To identify the satisfaction level of Stockbyte learning app Bangalore.
3. To know about the performance and quality of Stockbyte learning app.
4. To find out the factors motivating learners to prefer Stockbyte learning app.

1.3 SCOPE OF THE STUDY

The scope of the study is restricted to the learner’s behaviour, level of satisfaction, their
likes, responses and suggestions towards stockbyte learning app.
This reports attempts to understand the learner’s perception towards Stockbyte app
and services, their satisfaction towards the products, usage pattern and any changes in the
actual as compared to their expectations for, further improvement and also to overcome
drawbacks.

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1.4 METHODOLOGY

For the preparation of this project report, both primary and secondary data has been
collected.
a) Primary source
Primary data have been collected through the personal interview from the respondents
and firm member .The survey has been made on the basis of random sampling method.
Questionnaires had been passed to the respondents. The survey had been made in between
students, employees, self-employed and housewives. It has been conducted with middle class,
high class and lower class of people.

b) Secondary source

The secondary data has been collected from various publications, college magazines,
textbook and internet.

The information regarding Stockbyte learning app has been collected through personal
sources, newspapers, and websites.

1.5 TOOLS AND TECHNIQUES

2 Charts
3 Tables
4 Diagrams
5 Images

1.6 LIMITATIONS OF THE STUDY

 The data and opinion collected are assumed to be objective.

 Learners couldn’t spare their time because of their busy schedule.

 Response might be biased.

 Sample size of sampling plan.

 Time constraint, less time was available to collect and analysis information.

 Limited access to the information because firm is in Bangalore.

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CHAPTER 2

PERCEPTION AND SATISFACTION

2.1 INTRODUCTION

2.2 MEANING

2.3 PROSPECTS OF ONLINE LEARNING APP

2.4 ADVANTAGES OF LEARNING APP

2.5 DISADVANTAGE OF LEARNING APP

2.6 DIFFERENCES OF ONLINE & OFFLINE LEARNING

2.7 THE PERCEPTION OF ONLINE LEARNING

2.8 PERCEPTION OF WORKING PROFESSIONALS IN STOCKBYTE

CHAPTER 2

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PERCEPTION AND SATISFACTION

2.1 INTRODUCTION

The advancement of Information Technology has impacted on how things are done,
its influence on teaching and learning, thus becomes increasingly complex and widespread.
The use of latest technology means that one no longer needs to be located in a conventional
classroom in order to be educated. So online learning is one of the main benefits of learners,
quite numbers of universities in countries such as Sweden, India and the United States of
America (USA) have taken advantage of online learning, where they offer some of their
programmes to students all over the world like MBA, finance, Analytics.

So now a day’s financial illiteracy is widely found in working adults and young
people of many countries around the world, even in the developed countries. It is believed
that people with deficient financial literacy are more prone to have financial problems with
debts, as well as less likely to invest in the stock market, so to avoid such thing a virtual

learning application is expected to provide financial education. . It is useful to develop

capabilities for individuals to learn about rational investments.

Some of the learners want to learn about stock market, financial related topics and
also few wants to learn how trade and invest so they found stockbyte app according to
learner’s perception stockbyte app has trading session and live market session every Tuesday
and Friday, it’s very useful to learn real time trading technique. The app has so many features
those others app doesn’t have. Like Ipo, outlook, sector analysis and live stream sessions and
they all in byte size videos, this app is very easy to accessible, understandable, users friendly.

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So basically all these things will satisfied learner and they will crave for more learning in
stockbyte app

2.2 MEANING

PERCEPTION:

Perception is a process by which people regard, analyse, retrieve and react to any
kind of information from the environment. For example, some people feel happy about
earning money while others feel happy about spending money.

“Perception may be defined as a process by which individuals organize and interpret their
sensory impressions in order to give meaning to their environment.”

SATISFACTION:

Satisfaction is the act of fulfilling a need, desire, or appetite or the feeling gained by
such fulfilment. For example, a good meal provides satisfaction of your hunger. Someone
feels satisfied when they achieve a difficult goal. A person feels satisfied by accomplishment,
recognition, invention and service. Someone can feel job satisfaction when they like their
work.

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2.3 PROSPECTS OF ONLINE LEARNING APP

Online learning is going to be prevalent for further coming days. Most individuals
choose the online learning because it offers flexibility in busy schedules. Individuals must
become lifelong learners in today's world with the abundance of information and knowledge.

Now a days Apps usage became more, the reason behind this Today, there’s an app
for everything, from shopping to gaming, watching movies/series, and even online learning.
so apps take care of almost everything these days.

Talking about technology and apps, they have also revolutionized in the teaching and
learning field through app and Classes, lectures, and seminars are no longer confined to the
classrooms only. Individuals are transforming slowly from paperback to digital books.

Most of individuals prefer online learning more often than offline ones, completing
various courses digitally so it’s helping learners to reshaping their education industry.

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2.4 ADVANTAGES OF LEARNING APP

1. Portability and Mobility:

Mobile phones are portable in today’s fast-paced world, so learners can get the
ability to learn through apps .With this; learners can carry mobile phones and start using them
anywhere to learn anything they want, irrespective of place.

2. Higher Engagement:

Visuals always attract people more than plain texts. And e-learning apps are a great
example of this. It becomes difficult for students to stay focused in the classrooms because
classroom studies are a bit bored On the other hand, learning apps are fun to use and

attracting for most of learners.

3. Personalization & Interactive learning:

Personalization is one of the most interactive learning ways, encouraging learners

to engage with the app more and more. Educational apps are becoming the new priority
choice for learners.

4. Effortless Teaching Solution:

An educational app embraces an effortless teaching solution with maximum results.

Teachers no longer have to worry because educational apps offer highly appealing and
engaging learners to interact with their devices

5. 24/7 Availability:

Unlike schools and colleges, learning apps are available 24/7. Therefore, there’s no
such thing as time-bound learning. Educational apps work the best regarding this issue and let
learners learn new things at their convenience with time .

6. Saves Time:

With online learning, you do not drive or take a taxi to class. This helps you save time,
which you invest in online learning and any other task that needs your attention.

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2.5 DISADVANTAGES OF LEARNING APP

1. Lack of Real Interaction:

In-person interaction is better that we have realised in pandemic. Studies have

shown that continued disconnection from society may create problems in mental and
emotional health.

2. Distraction:

The learning app lends to distraction from various reasons like eye strain; any
other activities around their place might make learners distracted. We know they are smart.
But hence, learners just end up, distracted from their education.

3. Requires Internet Connectivity:

Learning apps can be a big problem at places where the usage of the internet is not
so prevalent, or if a person is out of internet pack, data, or something like that, they cannot
access the app.

4. Inability to focus on screen:

Focusing on the screen for too long periods of time, learners might feel tired, stress
because of this they not able to concentrate on screen.

5. Cheating in assessment :
Learners might cheat in their online exams, assessment so it’s difficult to avoid
cheating in apps so it’s one of the cons of learning app.

2.6 DIFFERENCE BETWEEN ONLINE AND OFLINE LEARNING

In a traditional, offline, in-class setting, students are tied to set schedules, structured
course loads, and limited in flexibility in both the curriculum and learning environment. In
contrast, online learning offers a completely different experience.

Online learning is one of the most flexible methods of study available today.
Coursework and lectures can be taken from anywhere in the world and can sometimes be
done at the learner’s pace.
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But just because the delivery takes place online doesn’t mean there is no social
interaction. Most online courses involve some form of a discussion forum for participating
students to ask questions, debate challenging concepts, and other such interactions.

2.7 THE PERCEPTION OF ONLINE LEARNING DURING PANDAMIC.

It has been found that most of the schools, colleges and including Universal
Business School and many others have started online learning using a different online
application to bridge the gap between teachers and students. Government of India is also
allocating significant budget for the promotion of online learning in India as students are not
able to attend offline education due to lockdown. Due to this they were able to close the
major gap in the education in critical situation like pandemic with the help of online learning.

2.8 PERCEPTION OF WORKING PROFFESIONAL OF STOCKBYTE APP.

He wanted to learn how you trade and invest also have few certifications. Then he
found stockbyte app. It’s very useful as they do real time trading. The app has so many
features that other learning App does not have. Like ipo outlook, sector analysis, live
streaming sessions, trading sessions etc. and they all are in byte size. It never bored me
because those videos are well made and he able understands it well. Their live market
sessions gave him confidence to start his trading journey. Right now he invested in couple of
stocks. I needed more learning, so I am pursing couple of courses of Stock Market that are
there in the app. Easy to learn and understand.

I am glad that I found an app which is easily accessible, understandable and user friendly.

CHAPTER 3
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PRODUCT PROFILE

3.1 INTRODUCTION

3.2 STOCKBYTE APP

3.3 STOCKBYTE LOGO AND TAGLINE

3.4 STOCKBYTE ACESSES TO CORPORATE,

STUDENTS, GENERAL PUBLIC

3.5 STOCKBYTE OBJECTIVE

3.6 STOCKBYTE BENEFITS

3.7 STOCKBYTE COURSES

3.8 ACESSES TO INTERNATIONAL AND

INDIAN AWARDING BODIES

3.9 STOCKBYTE APP SESSIONS AND

PROGRAMMES

3.10 STOCKBYTE APP FEATURES

3.11 TO DOWNLODE STOCKBYTE APP

CHAPTER 3

PRODUCT PROFILE

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3.1 INTRODUCTION

Stock Market Institute, founded in 2009 and a pioneer in capital market training in
India, emerged out of the jolting experience of losing money in the stock market.

That inspired them to start the Stock Market Institute. Over 11 years SMI created its
brand and became a well-known training institution in India to train people to trade and
invest. They offered several workshops, free literacy sessions, to corporates, schools,
colleges. Colleges started bringing their students from all over India for an industrial visit.
They used to conduct trading games for the students to provide experience of trading. Major
intention was spreading financial literacy in India and to make people to be informed traders
and investors. Over the period of time, SMI created value addition to millions.

During Coved 19, SMI started offering courses online to deliver the same service to the
public and colleges during this time they came up with an innovative, idea to develop app.

Stockbyte Development started during the Covid 19 time between 2021 and 2022.
Numerous market research, feedback from companies, more than 250 top colleges liked and
approved the concept and the development of the same started with continuous guidance
from the founder, co-founder, director, academic council to plan the entire app with the
software team. This took almost 2 years and on 7th January 2022 soft launch of Stockbyte
took place.

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3.2 Stockbyte app

Stockbyte is a Finance super App to Experience the World of Finance . Understanding

the speed towards Financial Learning and knowing the lack of value-addition programs
related to financial markets in schools and colleges, lack of up skilling and
continuous learning in corporations, lack of knowledge with people who trade and invest in
stock markets, SMI introduced an app-based learning platform which is a one stop solution
for all financial learning, qualifications, and certifications. Stockbyte will give access to the
world of Finance learning through one click

But why its names as stockbyte, is there any story behind it. Yes basically Stock Market
Institute is a pioneer in offering Stock Market courses for the past 11 years.

Since SMI has the legacy and is known for training in Capital Markets the first word was
kept to remind Stock, second word byte (meaning "small") is kept because the courses are in
byte size. This is not more than 13 minutes. The reason behind this byte size concept is,

 SMI research analysis said 40% of the Indian population are the young generation and
we understand the young generation do not prefer long videos. Hence the byte size
content.

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 Even the general public prefer short videos over long videos.

Stockbyte is calling as world of finance because Though SMI used to offer majorly Stock
Market courses; they also used to customize Finance value added courses to colleges in
Bangalore and many of the corporates. Since SMI has a huge faculty force, since they are
experts in designing well curated Finance courses, they decide to include entire Finance,
commerce, and analytical content in it.

3.3 Stockbyte logo and tagline

Stockbyte logo is the play button. It means Students, General public can use it anytime
or any day the minute they start using it.

Stockbyte tagline is Learn | Simulate | Earn

SMI being a renowned Education Institute they wanted Stockbyte to be a Finance

learning app. Hence they used the first word LEARN.

The education part is involved in the 1st phase of development which was completed by
January 1st week and registered the company as an Edtech company. Post August 2nd 2022
2nd version will be released of the "SIMULATION" part which is the second word of the
tagline.

This includes the integration of,

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 Virtual trading platform

 Real trading platform like zerodha, upstock

 People can trade on equity cash, derivatives, commodities & currency markets.

 Engagement activities like intra and interest collegiate quiz, trade competition etc.

 Gradually Stockbyte will be transformed to a Fintech company.

Stockbyte app is used more in mobile apps because SMI main intention from the
inception is to spread financial Literacy, educate people to be informed traders and investors.

SMI used to offer offline courses in Bangalore and only Bangalore people used to join the
courses. Though people from all India are interested in learning, it was hard for them to be
present in Bangalore to study the courses.

To reach grass root level, to provide it to all the schools, colleges and SMI decided to launch
an app based learning. Covid situation led to an online model and it was supported to launch
it.

 Many people from villages, towns may not have laptops or desktops, but for sure the
smart phone with internet connection.

 SMI made it a Global product because International people would like to invest in the
Indian Market; most universities also involve learning about the international market.

 The schedules of live sessions are fixed in such a way that students, general public
can attend the live sessions.

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3.4 Stockbyte Access to Students, Corporates and General public:

When Stockbyte was launched it was with a subscription price of Rs. 999/- for
students, and Rs. 1499/- for the general public as a yearly subscription fee. Many of the
corporates are joining hands with the Stock Market institute to encourage everyone in India to
be financially literate. Stockbyte adds courses, special sessions, market updates fortnightly
and monthly almost like Netflix. Students get access to unlimited learning throughout the
year without any restrictions. It will help them to learn effectively.

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About MoU and Referral Code

Stockbyte signs an MoU with interested schools, colleges, universities and

companies to offer special services like financial literacy session, issue joint
certificate courses, conduct special guest sessions, workshops, Unique referral code is issued
to each school, college, university and companies to understand or track the performance of
the students, take out the statistics.

All the recorded and live sessions of Stockbyte are delivered by Market
Professional/Domain Experts/Practitioners. The people who deliver the content for live and
recorded sessions are selected with various.

All the live sessions are uploaded as and when the sessions are completed. Hence people can
watch the videos if they happen to miss any one of the sessions due to time constraints.

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3.5 Objective of Stockbyte:

The aim is to introduce industry-oriented add-on courses that enhance skills and
offer tremendous value for corporate assignments. The program empowers students,
Corporates:

1. Improve staff morale:

Employee morale describes the overall outlook, attitude, satisfaction, and
confidence that employees feel at work. So SMI employees are positive about their
work environment and believe that they can meet their most important career and
vocational needs, employee morale is positive or high.

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2. Greater workforce engagement:

Employee engagement is the level of enthusiasm and dedication a worker feels
toward their job. SMI Engaged employees care about their work and about the
performance of the company, and feel that their efforts make a difference.

3. To be financially literate:
Financial literacy is the ability to understand and effectively use various
financial skills, including personal financial management, budgeting, and investing.
Stockbyte is financial foundation of your relationship with money, and it is a lifelong
journey of learning.

4. To keep skill up to date:

Stock byte will continue adding the most relevant information and to stay
informed about the most recent trends or developments.

5. Tailored individually to each professionals:

To change, adapt, or customize something so as to be ideal for a particular
person, thing, group, or situation. That is the reason stockbyte conduct entire program
in online, and then we are able to tailor it to learners from every walk of life.

6. Increased awareness of ethics and social:

Social awareness and ethics involves the awareness, understanding, and
appreciation of connections among people, including between people and the natural
environment.

7. Responsibility in context of finance:

Financial responsibility is the process of managing money and other kinds of
assets in a way that is productive and works in the best interest of an individual,
his/her family or an organization. So students can learn how to manage a wealth
through Stockbyte.

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8. Provides value added courses, continuous learning, guidelines:

Stock byte is the part of the curriculum designed to provide necessary skills to
increase the employability quotient and equipping the learners with essential skills to
succeed in life.

3.6 Stockbyte Benefits:

 A one-stop destination for certificates and certification courses related to capital

markets and finance.
 Certification programs in collaboration with international bodies.
 Pricing that is exclusive and competitive.
 300+ hours of recorded sessions along with live sessions for more.
 Engaged learning.
 Live master sessions with market experts.
 Live online interactions and Q&A sessions with subject matter experts.

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Stock byte Advantages To Students, Corporates, General Public &

Colleges:

 For Students:
 Additional learning along with their PU, UG & PG Finance, Commerce and
Management students
 Value added courses will help them to get better job opportunities
 Continuous learning and update about the present market will help them to do better
in interviews and jobs
 Learn how to trade and invest to manage their personal family finances

 For Non-Finance Students:

 It will be a platform to learn how to trade and invest, this can help them to plan their
personal finances
 Shift their career if they are interested in Finance domain
 Guide their family to plan their money with discipline

 For Corporates:
 If the employee is from Finance company, It will help to up skill their knowledge to
get into next level of hierarchy.
 If from Non-finance Company, It will help them to learn how to trade and invest to
have second source of income.
 Manage their personal finances.
 For General Public, They will become informed trader and investor.
 Update about Market.
 Manage personal finance.

 Colleges/Universities:
 Colleges can use the app for their internal assessment, assignments, case studies.

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 General Public
 Additional Source of Income.
 Helps Risk Aware vs. Risk Averse.
 Financial Planning & Investments for future.
 Update a Career Qualification,
 Access to all qualifications & certifications under one roof.
 Ensures Standards across the company.

3.7 Stockbyte courses:

A 300+ hours of concept learning over the period of 1 year, Stockbyte will have more
than 300 hours of byte size free basic courses of Finance & beyond.

To Name a Few:

 Basics of Financial Markets & Stock Market

 Fundamental Analysis
 Technical Analysis
 Derivatives
 Foreign Exchange
 Currency & Forex Market
 Mutual Funds
 Financial Planning
 GST
 Income Tax Filing
 Investment Banking
 Banking & finance
 Corporate Governance
 Fintech
 Crypto currency
 Block chain Technology
 Behavioural Finance
 Corporate Finance
 Portfolio Construction

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1. Financial and Stock market:

Understanding all about what financial markets and stock markets are, what
differentiates them and how both play important roles?

 Get to know what comprises of financial markets and what stock markets are all
about.
 Learn about capital markets; get to know about different ways in which a business can
raise funds, debt, equity, and more.

2. Fundamental analysis and Investment techniques:

Fundamental analysis does teach you to know about health of the company, their
financials, the ratios, understanding and comparing pear group companies, valuations and
more.

 Get to learn the processes of how to analysis the companies by looking at various data
that is available about the companies, what needs to paid attention and more.
 Know the first step of analysis for you choose the right stock to invest on; get to know
the netgrities of what to see in a company which fundamentally is strong.

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3. Basics of technical analysis:

Technical analysis is a process of determining the best price and time at which you
can enter and exit a trade, it show how can be a better trader and keep executing trades on
regular basis.

 Get to know the important points that technical analysis signifies what you need to
know before you think about entering into any trades or thinking about buying or
selling any company.
 Candle sticks are the base for technical analysis, get know different candles what each
colour signifies and why it’s important to know about them.

4. Basic of Derivatives:
Derivatives the word sounds relative to something. Get to know what it means
how it’s related to a stock or commodity and more.
 Get to know equity derivatives, how companies chosen or how their values are
derived and how people enter into derivatives.
 Futures, options are many jargons would be cleared this module and you will
understand what each one stands for and how they function.

5. Basics of mutual funds:

Mutual funds are easiest and simples way to invest into stock markets, get to
learn about the same and here is the introduction about the same.

6. Income tax filling:

A tax return is documentation filled with a tax authority that reports income,
expenses and other relevant financial information. On tax returns, taxpayers calculate
their tax liability, scheduled tax payments, or request refunds for the over payment of
taxes. In most places tax returns must be filled annually.

7. Portfolio construction:
Portfolio construction is the process of understanding how different assets
Classes, funds and weighting impact each other, their performance and risk how
decision ladder up to an investor objective.

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 How to optimise stocks, mathematical intrinsic values, how to construct a

spread sheet.
 Evaluating performance of portfolio, selection of stocks, building portfolio,
back testing.

8. Corporate governance:
Corporate governance is the system of rules, practices, and processes by which a
firm is directed and controlled.
 Interests and involvement of board of director’s roles of management
executive’s financiers of the company.
 Responsibilities of board directors and importance of corporate governance.

9. Foreign exchange:
The foreign exchange market is an over-the-counter (OTC) marketplace that
determines the exchange rate of global currencies.

10. Fundamental analysis:

This course is a perfectly designed course which provides a foundation for
understanding Fundamental Analysis. The course is scientifically structured to help
the participants understand basic concepts and terminologies relating to the capital
market and their application for investing in stocks.

Certificate/Assessment
 Certificate is issued online Post completion of the course and online assessment.
 For Joint Certificate: College has to send us the list with their Full name as per
certificate, email id and number to generate the same. Post completion of the course.
 There is a fee of Rs. 200/- per course as assessment and certificate fee.
 In terms of bundled certificate – Number of courses bundled X 200 per course.

Archive

All the live sessions are uploaded as and when the sessions are completed. Hence
people can watch the videos if they happen to miss any one of the sessions due to time
constraints.

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3.8 Access to International and India awarding Bodies:

300 + courses of various awarding bodies are included

For Past 2 years SMI worked toward bringing international and Indian collaboration to
the Stockbyte App. This is one of its kinds, as we do not find any other app having
international and Indian collaborations wherein students can pursue multiple courses of these
awarding bodies through the app with concessional price. Advantage for International
students is they get it in India at the price itself.

 Students from All India and International, even the government colleges where these
international awarding bodies do not collaborate with them, get the access to pursue
their courses through the App.
 Helps students and corporates to study their courses and get jobs in top MNC
companies as these are one of the requirements if they have got in top companies
Finance and non-finance companies into the Finance segment.

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 Working Professionals gets easy access avail various certifications and qualifications
in one platform with concessional price

Stockbyte in App Collaborations,

 ACCA
 CIMA
 CPA
 IFM
 NISM
 CMT
 CISI
 AICPA and more

1. IFM:

Institute of Financial Markets (IFM) is a Global Body for Financial and Capital
Market Professionals. IFM is registered in England & Wales as the Society of Stock Market
Professionals. IFM was established with the purpose of promoting financial literacy across
the globe.

2. BSE Institute:

The Bombay Stock Exchange Ltd. is a 144 year old stock exchange and world’s
fastest growing stock exchange too. With a strong vision to create a platform for genuine
training and education in the Financial Markets BSE established its learning arm BSE
Institute Ltd. BSE Institute Ltd. is a 100% subsidiary of BSE Ltd. which inherits the
knowledge legacy from Asia’s oldest stock exchange.

3. ACCA:

Founded in 1904, the Association of Chartered Certified Accountants is the global

professional accounting body offering the Chartered Certified Accountant qualification.

It has 233,000 members and 536,000 future members worldwide. ACCA's headquarters are
in London with principal administrative office in Glasgow.

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4. CIMA:

The Chartered Institute of Management Accountants is the global professional

management accounting body based out of the UK. CIMA offers training and qualification in
management accountancy and related subjects. It is focused on accountants working in the
industry and provides on-going support and training for members.

5. CPA:

The CPA designation distinguishes licensed accounting professionals committed to

protecting the public interest. These professionals offer financial statement audits and other
attestation services to help inform investors about the financial health of organizations. They
provide individuals and families with valuable knowledge and advice on taxes and financial
planning.

6. CMT:

The CMT Association is a non-profit, global, professional organization of technical

analysts headquartered in New York City, servicing over 9,000 market analysis professionals

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in around 80 countries. A Chartered Market Technician (CMT) is a professional technical

analyst that holds the CMT designation organized by the CMT Association.

7. AICPA:

The American Institute of Certified Public Accountants is the national professional

organization of Certified Public Accountants in the United States, with more than 428,000
members in 130 countries.

8. CISI, London, UK:

The Chartered Institute for Securities & Investment is a global professional body for
those who work in the financial and investment profession.

Wide Range of Courses offered through the above awarding bodies:

 Project Financing
 International Finance
 Short MBA's
 Fraud Risk Management
 Analytics
 Estate Planning
 Insurance
 Corporate Governance
 Crowd Funding
 CA training
 Taxation
 Algo Trading
 Capital Markets
 Crypto Currency & Block chain Technology
 Hedge Fund
 Fintech
 Banking & Finance
 NISM training
 Examinations and so on

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1. Project financing:

Learn the basics of a project finance transaction, key debt, and cash flow metrics,
as well as return calculations and common scenarios used to support negotiations using a real
case study. We created this course to provide students and finance professionals pursuing a
career in project finance with an understanding the role and interests of the typical
participants project finance transaction, key debt and cash flow metrics such as CFADS,
DSCR & LLCR, as well as equity return calculations.

2. International finance:

Studying international finance is a good opportunity to learn about the latest

developments in the finance industry as a whole, you will develop a broad vision and
understanding of the changing role and nature of finance within the context of a global
marketplace. You will also become competent in dealing with international investment and
financing transactions, international payments and exchange rates.

3. Short MBA

Mini MBAs typically cover traditional MBA courses – such as accounting, management,
finance and entrepreneurship – in a more introductory and concise way. A Mini MBA
provides students with an introductory insight into business, ensuring foundation level
understanding in the field, as well as the basis for future exploration.

4. Fraud risk management:

Fraud Risk Management gives you the knowledge to understand the principles of
corporate governance and risk management as they relate to fraud risk, control and
prevention. It builds on the skills of experienced counter fraud specialists, audit professionals
and risk and compliance managers.

5. Analytics:

Analytics helps you learn about Google's measurement tools so that you can grow your
business through intelligent data collection and analysis. This encompasses industrial
sessions that give you an insight into project management, risk analysis, digital and social
network analysis, and operational analysis. From a functional perspective, you get to learn

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about domains such as Banking & Financial Services, Retail and e-commerce, Pharma and
healthcare, and Telecom and network.

6. Estate planning:

This certification comprehensively deals with all the aspects of Estate Planning and Trust
Planning like Asset Protection, Intergenerational Wealth Transfer, Succession Planning,
Maintenance of Dependents and Estate Tax Planning Issues Globally. The participants get in
depth view of Wills, Power of Attorneys and Succession Laws etc. This certification enables
the candidates to meet the current skill set needed by the industry and stand out of the crowd.

7. Insurance

A course in insurance covers the basics of the different types of insurance, financial
instruments, financial planning, ethical issues, and public policy, microeconomics, Social
Security and public finances.

8. Taxation

Taxation, which covers Income Tax, E-Filing, TDS/TCS, and GST that allow you to
understand the business cycle and better manage a business and organizations taxation will
open multiple opportunities for people who desire to become tax consultant, tax practitioner,
tax analyst or Income tax advisor with a wide taxation assessment structure.

3.9 Stockbyte app sessions, programs.

Stockbyte app conducted so many sessions and programs they are,

1. Premium Live Courses:

These are paid intermediate and advanced courses so live courses are offered
through stockbyte app by SMI on various topics as per demand. People can choose
the course, pay and attend the live streaming course when it is launched. All Premium
courses on all the topic of Finance that are intermediate and Advanced level can be
pursued under Premium courses as per their requirement.

These are priced at very minimum price between 200/- to 5000/- based upon number
of hours.

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2. Master Session/ Sector Analysis:

a. Corporates & General Public will get hand on learning about day today Market
updates
b. Colleges can choose Any topic from Master session/Sector Analysis that are
held , and you can Ask the students to go through the learning video and come
with a summary of what is learnt so it will help to score it as per college
requirement.

2. Guest Session:
Every Month 4 guest sessions are held on Mondays between 6.30 p.m. to 7.30
p.m.
a. Colleges can use can make it mandatory either 1 or 2 sessions or 3 or 4 as per
requirement and Ask students to submit a report on the same learning
b. General Public, Students, Corporates Can update their knowledge & skills.

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3. Live Market Sessions:

Every Tuesday/Friday: between 9 a.m. to 10.15 p.m. Students who pursue
Additional course on Stock Market can simultaneously attend continuous live market
sessions so that they get trading and investing experience and Traders, beginners,
general public will get hands on learning experience to trade and practice.

4. Special Sessions:
Based upon trending topics, market scenario these topics are planned like
inflation, alternative investment planning, summits etc. because to update people
about Today scenario.
a. For Colleges: Faculty can choose any of the live sessions or all of them as per
requirement and score it.
b. For General Public, Working Professionals is a platform to practice live
market along with their own trading.

5. Trading session:
Delivered by Market Expert who has more than 10 + years of trading experience
and delivered during the Market hours between 9 am to 10.15 p.m. it’s Helpful for
students, general public, working professional to practice trading.

6. Technical Analysis Concept Learning :

4sessions in a Month Delivered by Market Expert who has more than 10 +
years of experience They delivered Technical Analysis between 6.30 p.m. to 7.30
p.m., for students, general public, working professional to understand Technical
Analysis to trade better.

7. IPO Outlook:

Session in a Month and they planned to give one hour session on upcoming IPO for
people to understand about the company, do & don'ts while picking that particular stock.

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8. Financial Literacy Sessions through Stockbyte :

To continue the legacy of offering free financial literacy sessions to the
general public, schools, colleges, corporates, stockbyte offer the live streaming online
sessions as per demand and request by them.
Popular programs:
 Understanding Stock Market
 Financial Planning

9. Customised Programs and value added programs:

 Custom Programs are designed as per the requirement of Colleges, Universities,

Wealth Management companies, Advisory Firms, Asset management Companies,
Advisory Companies, non-finance companies.

 SMI has strong Market Experts and academic department who design courses,
workshops, sessions as per the their requirement

 These are priced as per number of hours of delivery

 Assessments are conducted after every course delivery through stockbyte App.

 Online certificates are issue automatically once the assessments are completed

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3.10 Stockbyte features in app:

1. Dictionary:
These are byte size short videos which are not more than 2 minutes. people who are
not well versed with Stock Market and financial terminology can use Dictionary to
understand the terms used
2. Sector Analysis:

More than 50 plus sectors will be analysed during the span of 1 year and these sectors
are analysed by Market Professional, stocks of particular sector are analysed and
people can find these videos under sector analysis in the Stockbyte App.

Few sectors to Mention:

 IT sector
 Realty Sector
 FMCG sector
 Telecom Sector
 Fintech sector
 pharms Sector

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 Health Care sector

 Manufacturing Sector
 Paint Sector
 Beverages Sector
 Automobile sector and so on

3. My Courses :
On the Main menu my courses will help the students to view the courses booked
by the people and attend the same as per schedule.

4. Book My Session:
People can book their interested sessions and attend the same as per schedule.

5. Progress Chart:
Progress charts will help people to understand the courses they are
pursuing, where they have stopped and they can continue with their course/session
from wherever they stopped and also Colleges can track the students’ progress.

6. My Subscription :
Shows the number of days consumed in a year as this is the year subscription
model. If the people want to extend they can encourage someone to download the app,
with that they will have a one week extension.

7. Record Your Testimony:

One can record their testimony as per their interest; this will help SMI to see
your progress and to understand user satisfaction.

8. Help & Support:

Helplines will help people to communicate with SMI if there are any
requirement, support during their use of app

9. Send us Feedback:
Feedback from users will help SMI to improvise stockbyte app performance.

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10. Invite via Whatsapp

Will help user to invite their friends, relatives, colleagues to use the app and get
additional 7 days extension to use the app

USP of Stockbyte App:

 Byte Size Content.
 Live session.
 Continuous guidance and learning.
 Learning and simulation in one platform.
 International and Indian collaborations to offer various qualifications and
certifications that are valid in India and abroad.
 Stockbyte access leads to sequence based learning.
 Hand holding results to real time learning experience.
 Dictionary.
 Daily Market update.
 Learning Curve Mapped.
 Access to International people to learn about Indian market.
 Learning through multiple Indian languages.
 NEP Friendly.
 Customised Value Added Program.

LEARNING OUTCOMES

 Apply concepts learned in Fundamental Analysis, Portfolio Construction,

Technical Analysis, Derivatives, Mutual Funds & Financial Planning

 Research, analyse, strategize and talk to customers/clients in the domain

 Walk into BFSI companies as skilled individuals

 Become an expert professional under Mutual Funds, Financial Planning, Technical

Analysis and Derivatives

 Real time case study and analysis

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 Become an informed Trader/Investor

3.11 To Download Stockbyte App:

1. Download App through:

Stockbyte can be downloaded from the Google Play Store. These devices may be
able to get a version of stockbyte directly from us. If you can't find the stockbyte app in the
Google Play Store on android use this link given below.

 Google Play- https://bit.ly/3jPbxkZ

 App Store - https://apple.co/3jUf29L

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2. Enter all the details:

After downloading the app you can enter the details like name, college name, place and
email, state and other details which required logging in.

VERSION RATING
1.6 NA
SIZE GENRE
142MB EDUCATION

3. Use the referral code issued by SMI:

After finished enter all the details, now you have to enter your phone number based
on your number they will send on referral code to log in.

4. Start using the App

Once you finished all the procedure app then you can start using the app and enjoy its
wonderful learning given by stockbyte app.

3.12 Faculty experts

Mr Abdul G Sait

Designation: Co-Founder and Chief Catalyst

Experience: 16+ years

Expertise: Strategy, Ideation, Team Building, Investor Relationships.

Mr Kishore B S

Designation: CDO & Co-Founder

Experience: 16+ years

Expertise: Business Development, Digital Marketing, Blogging, Training

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Ms Victoria D’Sa

Designation: Director - Business Development

Experience: 18+ years

Expertise: Psychologist, Professional Counsellor, International

Relations, Business Development & Marketing

Mr Kirron Bindu

Designation: Chief Learning Officer

Experience: 15+ Years

Expertise: Finance, Financial Derivatives, Corporate Valuation, Risk Management

Dr. Balaji Rao DG

B.Com, PGDMM, PGDFA, MBA

Designation: Program Director / Lead Trainer – Stock Market

Institute Experience: Overall experience 33 years; associated with stock markets since
1993-94 Expertise: Financial Markets (Debt Market, Primary Market & Secondary Market),
Fundamental Analysis, Mutual Funds and Financial Planning & Personal Finance

Other Credentials: Has authored 9 books on financial markets, mutual funds, financial
planning and personal finance. His book “Stocks & Commodities Market” is a recommended
textbook for Bangalore University B.Com 4th Semester. Columnist for the Hindu newspaper
since 2011 and has penned over 400 articles. Senior resource person for HDFC Mutual Fund,
ICICI Pru Mutual Fund, ICICI Pru Life, Canarahsbc Insurance and other financial services
companies for whom he conducts various training sessions (over 450 sessions). Frequent
guest speaker on television and radio. Program Director at Stock Market Institute.

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Bharath Kumar B E.

Experience: Overall & industry experience 14 years, teaching for 6 years

Subject Expertise: Technical Analysis and analysis of Futures and Options data, Risk
Management and Hedging using Options. Directional and Non-directional play using
Options.

Other Credentials: 10 years of trading in Indian & international markets in equities,

commodities & currencies, full time trader in Indian derivatives segment for the last 3 years,
trained hundreds of traders and personally mentored many during the last 5 years

Mathew Borges

BBA (Finance), PGCCM from SMI

Experience: Overall 15 years, Industry experience 10 years and Teaching for 4 years

Subject Expertise: Technical Analysis

Other Credentials: Certified Corporate Trainer

Dr. Aiyappa Achappa

PGFM (AIMA), DICM & Ph.D. in management.

Experience: Overall 17 years, Industry experience 13 years and Teaching for 9 years

Subject Expertise: Indian Derivative Markets, Commodities Market, Equity market,

International commodities and financial instruments

Other Credentials: Previously associated with MCX India and Anand Rathi Group as Zonal
training manager. Has conducted various programs on “Financial Instruments” for corporate
clients like State Street Global Service, HDFC Bank, Edelweiss, IIFL Vega Derivative
Solutions Pvt. Ltd. Done workshops and training programs on BFSI Modules. He has rich
experience in dealing with international commodities, Indian Capital Markets, and is an
expert on Indian Derivative Markets.

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Prasad Achaiah S

MBA, CFP, AMFI & IRDA certified.

Experience: Overall 26 years, Industry 20 years, Teaching 4 years

Subject Expertise: Equity & Debt – Fundamentals, Mutual Funds and Personal Finance

Other Credentials: Worked in NBFC, Depository Services, Capital Markets, and Investment
Advisory Sectors. Also a Behavioural Investment Counsellor, Trainer and Motivational
Speaker

Prashanth Upadhyaya K

BBM, ICWA

Experience: Overall and Industry experience 20 years, Teaching experience 8 years Subject
Expertise: Financial planning, Mutual Funds, Life Insurance, Financial market & instrument,
Marketing of Financial Services, NISM - Beginner’s module, Capital markets module,
Mutual Funds Distributor Module.

Other credentials: Presently an entrepreneur and owns - Aarna Financial Architect -

Financial planning and investment advice firm. Conducted training programs in Management
Schools, Trained CFP aspirants on all 5 modules, conducted a workshop on Financial
Planning & Related subjects.

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CHAPTER - 4
DATA ANALYSIS AND INTERPRETATION

4.1 INDRODUCTION

4.2 SURVEY AND ANALYSIS

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CHAPTER4
DATA ANALYSIS AND INTERPRETATION

4.1 INTRODUCTION:

Concluding a field survey is an important technique to collect data from the

respondents about a particular problem. A survey technique is rendered to secure useful data
from sample respondents.

Personal interview method is a direct from of investigation, involving face to face

communication with a free feedback of information. It offers a sense of participation to the
respondents. It is more flexible form of data collection.

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4.2 SURVEY AND ANALYSIS

4.3 CLASSIFICATION OF THE RESPONDENTS ON THE BASIS OF THE AGE

GROUP

NUMBER OF
AGE PERCENTAGE
RESPONDENT
18 - 25 39 65%
26 - 30 18 30%
31-35 01 1.67%
36+ 02 3.33%
TOTAL 60 100%
SOURCE: SURVEY DATA

4.3 CLASSIFICATION OF THE RESPONDENTS ON THE BASIS OF THE AGE

GROUP:

39
40

35

30

25
18
20

15

10

5 2
1

0
18-25 26-30 31-35 36+

INTERPRETATION:

The number of respondents belonging to the age group 26-30 is 18%. The majority of the
respondents belongs to the age group 18-25 is 65%. The last and the remaining respondents
belong to the age group 31-35 and 36 above are 1.67% and 3.33% respectively.

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4.4 CLASSIFICATION OF THE RESPONDENTS ON THE BASIS OF GENDER

NUMBER OF
GENDER PERCENTAGE
RESPONDENTS

MALE 28 46.67%

FEMALE 32 53.33%

TOTAL 60 100%

SOURCE: SURVEY DATA

4.4 CLASSIFICATION OF THE RESPONDENTS ON THE BASIS OF GENDER

33
32
31
30
29
28
27 32
28
26
25
MALE
FEMALE

INTERPRETATION

From the above graph, it is clear that 53.33% of respondents are female and rest 46.67 %
are male respondents

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4.5 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF

COLLECTION OF SOURCE OF INFORMATION ABOUT STOCKBYTE APP

SOURCE OF INFORMATION NO OF RESPONDENTS PERCENTAGE

14
INSTAGRAM 23.33%

GOOGLE 14 23.33%

PLAY STORE 20 33.33%

RELATIVES AND FRIENDS 12 20%

TOTAL 60 100%
SOURCE: SURVEY DATA

4.5 CLASSIFICATION ON THE BASIS OF INFORMATION ABOUT STOCKBYTE

APP

20

20
18
16 14 14

14 12

12
10
8
6
4
2
0
INSTAGRAM GOOGLE PLAYSTORE RELATIVESAND
FRIENDS

INTERPRETATION

In this majority of the respondents are belonging to the collected source of

information by play store is 33.33%. The second highest respondents are belonging to the
collected information by Instagram and Google both are 14%. The last respondents are
belongs to the collected information by the Relatives and friends is 20%.

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4.6 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF COURSE

SLECTED BY STOCKBYTE APP

COURSE SELECTED NO OF RESPONDENTS PERCENTAGE

FINANCIAL AND
23 38.33%
STOCKMARKET

TECHNICAL ANALYSIS 14 23.33%

MUTUAL FUND 7 11.66%

INCOME TAX RETURNS 5 8.33%

OTHERS 11 18.33%
TOTAL 60 100%
SOURCE: SURVEY DATA

4.6 CLASSIFICATION ON THE BASIS OF COURSES SELECTED BY

STOCKBYTE APP

25
23

20

15 14

11
10
7
5
5

0
FINANCIAL AND TECHNICAL MUTUAL FUND INCOME TAX OTHERS
STOCKMARKET ANALYSIS RETURNS

INTERPRETATION

In this majority of the respondents are selected the course of financial and stock
market is 38.33%. Second highest that is 23.33% respondents are selected the course of
technical analysis and 18.33% respondents are selected others course. Remaining both course
mutual fund and income tax is 11.66% and 8.33% respectively.

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4.7 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPENION ABOUT

PROVIDING STUDY MATERIAL BY STOCKBYTE APP

STUDY MATERIAL NO OF RESPONDENTS PERCENTAGE

YES 42 70%

NO 18 30%

TOTAL 60 100%

SOURCE: SURVEY DATA

4.7 CLASSIFICATIONS ON THE OPINION ABOUT PROVIDING STUDY

MATERIAL BY STOCKBYTE APP.

30%

yes
no

70%

INTERPRETATION:

In this analysis, majority of the respondents said they need study material from
Stockbyte app is 70% and 30 % of remaining respondents didn’t need study material .

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4.8. CLASSIFICATION OF RESPONDENTS ON THE BASIS OF HELPFULLNESS

OF STOCKBYTE APP

HELPFULLNESS OF
NO OF RESPONDENTS PERCENTAGE
STOCKBYTE APP
TO MAINTAIN MONEY 3 5%
SKILL BASED LEARNING
24 40%

KNOWLEDGE BASED
25 41.66%
LEARNING

LONG TERM PLANNING 8 13.33%

TOTAL 60 100%

SOURCE: SURVEY DATA

4.8 CLASSIFICATIONS ON THE BASIS OF HELPFULNESS OF STOCKBYTE APP

30
24 25
25

20

15

10 8

5 3

0
EY NG NG IN
G
ON RNI RNI N
M A A AN
AI
N LE DLE PL
D E
INT SE AS RM
A BA
E B TE
M ILL NG
TO SK DG LO
LE
OW
KN

INTERPRETATION:
The Graph shows that out of total respondents 41.66% says stockbyte app is helpful
in knowledge based learning, 40% says it’s helpful in skill based learning. Remaining
respondents says it’s helpful in to maintain money and long term planning that is 5% and
13.33% respectively.

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4.9 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF THE SESSIONS

THEY PARTICIPATE.

SESSIONS NO OF RESPONDENTS PERCENTAGE

MASTER SESSION 10 16.66%
TRADING SESSION 37 61.66%
LIVE MARKET SESSION 13 21.66%
TOTAL 60 100%
SOURCE: SURVEY DATA

4.9 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF SESSIONS THEY

PARTICIPATE.

17%
22%

MASTER SESSIONS
TRADING SESSIONS
LIVE MARKET SESSIONS

62%

INTERPRETATION:
In this analysis majority of respondents 61.66% are actively participated in trading
sessions. The second highest 21.66 % respondents are participated in live market sessions
and remaining 16.66% are participated in master sessions.

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4.10 CLASSIFICATION OF RESPONDENTS OPENION REGARDING THE

KNOWLEDGE PROVIDED BY STOCKBYTE APP

OPENION NO OF RESPONDENTS PERCENTAGE

GOOD 45 75%
BETTER 11 18.33%
AVERAGE 04 6.66%
POOR - -
TOTAL 60 100
SOURCE: SURVEY DATA

4.10 CLASSIFICATION OF RESPONDENT’S OPINION REGARDING THE

KNOWLEDGE PROVIDED BY STOCKBYTE APP

45
45
40
35
30
25
20
15
11
10
5
4
0
GOOD
BETTER
AVERAGE
POOR

INTERPRETATION:

In this analysis majority of the respondents say Good opening regarding the
knowledge provided by stockbyte app that is 75%. The second highest respondents say better
opinion that is 18.33%. The 6.66% respondents say the performance is average. So there are
no respondents to say the performance is poor.

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4.11 CLASSIFICATION OF RESPONDENTS THAT ATTRACTS STOCKBYTE

APP COMPARED TO OTHER APP

STOCKBYTE APP
COMPARED TO OTHER NO OF RESPODENTS PERCENTAGE
APP
SPEED 8 13.33%
EASY TO USE 46 76.66%
RELIABILITY 4 6.66%
SHORT VIDEOS 2 3.33%
TOTAL 60 100
SOURCE: SURVEY DATA

4.11 CLASSIFICATION OF RESPONDENTS THAT ATTRACTS STOCKBYTE APP

COMPARED TO OTHERS APP

50

45

40

35

30

25

20

15

10

0
SPEED EASY TO USE RELIABILITY SHORT VIDEOS

INTERPRETATION:

Majority of respondents 76.66 % says, it’s easy to use Stockbyte app and 13.33%
respondents said that, speed of app the is fine and remaining few them said that ,the app has
reliability and also it include short videos is 6.66% and 3.33% respectively

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4.12 TABLE SHOWING THE IMPROVEMENT OF LEARNERS FINANCIAL

VACABALORY BY USING STOCKBYTE APP

FINANCIAL
NO OF RESPODENTS PERCENTAGE
VACABOLARY
HIGHLY 16 26.66%
MODERATE 37 61.66%
TO SOME EXTENT 07 11.66%
TOTAL 60 100
SOURCE: SURVEY DATA

4.12 GRAPH SHOWING THE IMPROVEMENT OF LEARNER’S FINANCIAL

VOCABULARY BY USING STOCKBYTE APP

40
37
35

30

25

20
16
15

10

5 7
0
HIGHLY
MODERATE
TO SOME EXTENT

INTERPRETATION:

From this analysis, majority of respondents that is 61.66% have improved their
financial vocabulary in that, 26.66% respondents have highly improved. But remaining
11.66% respondents are improved to some extent through Stockbyte app.

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4.13 TABLE SHOWING IMPORTANT FEATURE OF THE STOCKBYTE APP FOR

LEARNERS

IMPORTANT FEATURE NO OF RESPODENT PERCENTAGE

LEARN HOW TO TRADE 29 48.33%
AND INVEST
24/7 VIDEO LESSONS ON 20 33.33%
THE APP
CAREER ORIENTED APP 9 15%
INDIVIDUAL 2
3.33%
KNOWLEDGE GRAPH
TOTAL 60 100

SOURCE: SURVEY DATA

4.13 GRAPH SHOWING IMPORTANT FEATURE OF THE STOCKBYTE APP FOR

LEARNERS

29
30

25 20

20

15 9
10
2
5

0
LEARN HOW TO 24/7 VIDEO CAREER ORIENTED INDIVIDUAL
TRADE AND INVEST LESSONS ON THE APP KNOWLEDGE
APP GRAPH

INTERPRETATION:

In this analysis, majority of the respondents 48.33% are like the feature of learn how
to trade and invest. Second featured like by respondents is 24/7 lessons are given through app
that is 33.33%. Remaining 15% and 3.33% respondents liked because it is career oriented app
and it has individual knowledge graph for growth.

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4.14 TABLE SHOWING PRICE OF SUBSCRIPTION

PRICE OF
NO OF RESPODENT PERCENTAGE
SUBSCRIPTION
COMPARATIVE LOW 07 11.66%
AVERAGE 46 76.66%
HIGH 06 10%
VERY HIGH 01 1.66%
TOTAL 60 100
SOURCE: SURVEY DATA

4.14 GRAPH SHOWING PRICE OF SUBSCRIPTION

2%
10% 12%

COMPARITIVE LOW
AVERAGE
HIGH
VERY HIGH

77%

INTERPRETATION:

Majority of the respondents 76.66 % agreed that, the price for subscription is average and
few of them respondents is 11.66% mentioned that, it is comparatively low .remaining
respondents says that, price for subscription is high and very high is 10% and 1.66%
respectively.

4.15 TABLE SHOWING LEARNERS EXPERIENCE WITH THE STOCKBYTE APP

IN THE PREVIOUS MONTH
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EXPERIENCE OF APP NO OF RESPODENT PERCENTAGE

BUGGY 02 3.33%
THERE IS SOME ISSUE 04 6.66%
FINE 34 56.66%
GREAT 20 33.33%
TOTAL 60 100
SOURCE: SURVEY DATA

4.15 GRAPH SHOWING LEARNERS EXPERIENCE WITH THE APP IN

PREVIOUS MONTH

35 34

30

25

20
20
15

10

5 2 4

0
BUGGY
THERE IS SOME
ISSUE FINE
GREAT

INTERPRETATION:

The table indicates that out of total respondents, majority of them 56.66% said fine
with experience of stockbyte app in previous month. 33.33% respondents said great and
remaining few them said there is some issue and buggy with experience of stockbyte app that
6.66% and 3.33% respectively.

4.16 TABLE SHOWING LEARNERS OPENION REGARDING IMPROVEMENT IN

STOCKBYTE APP

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IMPROVEMENT NO OF RESPODENT PERCENTAGE

LANGUAGE 10 16.66%

SUBSCRIPTION MODEL 14 23.33%

TECHNIQAL STUDY 34 56.66%

MODE OF TEACHING 02 3.33%

TOTAL 60 100

SOURCE: SURVEY DATA

4.16 GRAPH SHOWING LEARNER’S OPINION REGARDING IMPROVEMENT

34

14
10

LANGUAGE SUBSCRIPTION MODE TECHNICAL STUDY MODE OF TEACHING

INTERPRETATION:

Majority of respondents need improvement in technical study is 56.66%. Second highest

respondents need improvement in subscription model is 23.33%. Third 16.66%, respondents
need improvement in language and remaining 3.33% need improvement in mode of teaching.

4.17 TABLE SHOWEING DIFFICULT TOPIC EASY TO UNDERSTAND IN

STOCKBYTE APP FOR LEARNERS

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EASY TO UNDERSTAND
NO OF RESPONDENT PERCENTAGE
DIFFICULT TOPIC

STRONGLY AGREE 26 43.33

STRONGLY DISAGREE 5 8.33

AGREE 29 48.33

DISAGREE - -

TOTAL 60 100
SOURCE: SURVEY DATA

4.17 GRAPH SHOWING DIFFICULT TOPIC EASY TO UNDERSTAND IN

STOCKBYTE APP

STRONGLY AGREE
AGREE 43%
48%

STRONGLY DISAGREE
8%

INTERPRETATION:

In this analysis majority of respondents 48.33% strongly agreed that it is easy to

understand difficult topic in stockbyte app. 43.33% respondents agreed to this statement and
remaining 8.33% respondents disagreed this statement.

4.18 TABLE SHOWING REGARDING THE ADDITTION OF NEW FEATURES

NEW FEATURES NO OF RESPONDENT PERCENTAGE

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VIRTUAL TRADING PLATFORM 20 33.33%

TECHNICAL STUDY RELATED TO
30 50%
MANAGEMENT
ADDITTIONAL LANGUAGE 4 6.66%
ACCESS TO THE OFLINE
6 10%
VIDEO

TOTAL 60 100

SOURCE: SURVEY DATA

4.18 GRAPH SHOWING REGARDING THE ADDITION OF NEW FEATURE

30

25

20

15

10

0
VERTUAL TRADING
PLATFORM TECHNICAL STUDY
RELATED TO ADDITTIONAL
MANAGEMENT LANGUAGE ACCESS TO THE
OFLINE VIDEO

INTERPRETATION:

Majority of respondents want technical study related to the management to add as a new
feature in stockbyte app is 50%. Second highest respondents recommended to add virtual
trading platform is 33.33%. Remaining of them recommended accesses to the offline video
and additional language is 10% and 6.66% respectively

4.19 TABLE SHOWING ADDRESSING TO THE COMPLAINT

ADDRESSING TO THE NO OF RESPONDENT PERCENTAGE

COMPLAINT

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WITHIN A DAY 38 63.33%

1-2 DAYS 19 31.66%
3-4 DAYS 03 5%
4 DAYS AND MORE - -
TOTAL 60 100
SOURCE: SURVEY DATA

4.19 GRAPH SHOWING ADDRESSING TO COMPLAINT

40 38

35

30

25

20 19

15

10

5 3

0
WITH IN DAY 1-2 DAYS 3-4 DAYS 4 DAYS AND MORE

INTERPRETATION:

Majority of respondents have received the response for their complents from stockbyte
within a day is 63.33%. remaining 31.66% have obtained response within one or two days
and 5% within 3-4 days.

4.20 TABLE SHOWING OVERALL QUALITY OF STOCKBYTE APP

OVERALL QUALITY NO OF REPONDENTS PERCENTAGE

EXCELLENT 28 46.66%

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BETTER 19 31.66%

GOOD 13 21.66%

BAD - -

TOTAL 60 100

SOURCE: SURVEY DATA

4.20 GRAPH SHOWING OVERALL QUALITY OF STOCKBYTE APP

28
30

25

19
20

13
15

10

0
EXCELLENT BETTER GOOD BAD

INTERPRETATION:

Majority of respondents, 46.66 % have opinion that stockbyte app has excellent
maintenance of quality and 31.66 and 21.66 have opinion better and good respectively.

CHAPTER 5
FINDINGS AND SUGGESTION

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5.1 Introduction
5.2 Findings
5.3 Suggestion
5.4 Conclusion

CHAPTER 5
FINDINGS AND SUGGESTION

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5.1 Introduction

In the last chapter data collected fo achieving the objectives of the study has been analysed
and interpreted. Thus, chapter presents the findings and suggestions made in the light of the
findings and formal conclusion.

5.2 Findings

1. In this survey the majority of the respondents are of the age between 18-25 years old.

2. In this survey, the number of female learners is high when compared to that of male
learners
3. In this survey most of respondents have awareness regarding the stockbyte app through
play store.
4. In the survey, most of the respondents preferred course in financial and stock market.
5. In this survey, maximum numbers of learners like to be provided with study material by
stockbyte app.
6. As the result, most of the respondents said that stockbyte app is very helpful in
providing knowledge and skill based learning.
7. In this survey, majority of learners actively participated in trading session because they
can learn effective technique to trade.
8. It is inferred that most of respondents agreed that knowledge provided by Stockbyte app
is very effective so none of them disagreed that.
9. The survey helps to find that, most of the learners are attracted towards stockbyte app
because it is easy to use compared to other apps.
10. In the survey, maximum number of learners improved their vocabulary by learning new
financial words through stockbyte app.
11. It is inferred that most of them liked to learn how to trade and invest, according to them
it’s the most important feature of the stockbyte app.
12. It is clear that majority of respondents said that, price of subscription in stockbyte app
is average.
13. As per the survey results, the learners experience of stockbyte app in previous month
was fine.

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14. In this survey it is clear that learners need improvement in technical study of stockbyte
app.
15. With respect to the survey result, maximum learners are satisfied with the overall
quality of stockbyte app so none of them are rated as bad.
16. According to the survie most of them strongly agreed that animation and power point
presentation makes learning interesting.
17. According to the survive majority of respondents addressed to complaint by stockbyte
app within 1 days.
18. Most of the respondents wanted to add new features in stockbyte app that is technical
study related to management

5.3 Suggestion

1. The majority of respondents of age between 18-25 years, it must also influence the
people of age above 25 years to increase the efficiency of stockbyte app.
2. The study revealed that most of the female learners are using stockbyte app when
compared to male, they must also concentrate on male people to increase the strength.
3. The information about the stockbyte app is largely provided by play store. It’s also
given in Instagram and Google but you have to increase the strength by providing in
TV and YouTube as advertisement, so it will reach to the large population.
4. Majority of respondents are selected the course of finance and stock market so you
have to concentrate, to improve other courses by providing description in app like
what purpose these course are useful in future related job.
5. As the results of survey, respondents need to be provided with study material by
stockbyte app to learn effectively.
6. Majority of respondents participated in trading session so they have to concentrate to
improve other sessions by providing description about sessions in app because
learners might not know every session’s value.
7. Most of the respondents are said good opinion regarding the knowledge provided by
stockbyte app, still 25% are not fully satisfied so you have to concentrate on those
people.
8. Around 85% of learners are improved their vocabulary through stockbyte app still
they have to concentrate to improve others.

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9. The firm has to provide free trial subscription for students so it will helps to increase
number of learners in the app.
10. Stockbyte app has to concentrate on improvement, because most of respondents are
expecting improvement in technical study.
11. Almost every respondent agreed that difficult topic is easy to understand in stockbyte
app so they have to concentrate to maintain this standard.
12. 46% of respondents said excellent about overall quality of the stockbyte app, still few
of respondents said good and better quality. None of them rated has bad so you have
to maintain this standard and try to upgrade from good to excellent.
13. Firm should concentrate on increasing the speed of addressing the compliant of
respondents by use of technology. At least try to not exceed more than 1 day.
14. Majority of respondents are preferred to add a new feature that is technical study
related to management so then stockbyte app not only helps commerce learners, it can
also help management learners.

5.4 CONCLUSION

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As a part of project work I got an opportunity to know about stockbyte app, this app is
known for world of finance. It helps learners to acquire all kinds of knowledge through app.

The present study helps to know about perception and satisfaction towards stockbyte
learning classes. Stockbyte app is very useful for learners to crackdown difficult concept. The
app has so many features that other learning App does not have. Like ipo outlook, sector
analysis, live streaming sessions, trading sessions etc. and they all are in byte size. It never
bored learners because those videos are well made and they are able to understand it well and
live market sessions gave learners confidence to start trading journey.

Right now they needed more learning, so learners pursing couple of courses of Stock
Market that are there in the app.

It also has additional feature dictionary, which helped learners to understand couple of
terminologies of financial and stock Market. Overall, most of learners having a great learning
experience. It helps everyone that includes students, working professionals, house wives and
others to learn everything about Finance, Stock Market related courses, so one can learn how
to trade and invest.

I would suggest the firm to take the response of the learners for betterment of the
stockbyte app and make required changes to increase the efficiency of the app because only
happy and satisfied learners are willing to learn in stockbyte app and then only they can
recommend this app to everyone.

CHAPTER – 6
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BIBLIOGRAPHY

 BIBLIOGRAPGY

 QUESTIONNAIRE

CHAPTER - 6

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BIBLILOGRAPY

BIBLOGRAPHY

 Personal interview with employees

MAGZINES AND BROUCHER

 SMI company broacher

 Stockbyte app broacher

WEBSITES

 Perception Wikipedia
 Satisfaction Wikipedia
 Online learning- https://elearningindustry.com/
 SMI Official website- http://stockmarketinstitute.org
 All Picture Source

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QUESTIONNAIRE
Dear sir/madam,

I am SANDRA DSOUZA student of NES INSTITUTE OF ADVANCED

STUDIES, SHIMOGA. As a part of curriculum of BBA DEGREE, I’m
conducting a survey to prepare “a study on Perception and satisfaction
towards stockbyte learning classes with special reference to Bangalore
city”.

Therefore I kindly request you to spare your precious time to answer the
following questions.

1. Name: _________________________________
2. Age:

( ) 18-25 ( ) 26-30 ( ) 31-35 ( ) 36+

3. Gender:
( ) Male ( ) Female

4. Employment status:
( ) Working ( ) Student
( ) Professor ( ) Seeking opportunities

5. Marital status:
( ) Married ( ) Unmarried
6. How do you know about stockbyte app?

( ) Instagram ( ) Google

( ) Play store ( ) Relatives and friends

7. Which device is used to accesses stockbyte app?

( ) Laptop ( ) Tablet
( ) Desktop ( ) Smartphone
8. I am using stockbyte app for
( ) < 1 month ( ) 4 month
( ) 6 month ( ) > 6 month

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9. The courses that you have selected

( ) Financial and stock market ( ) Technical analysis
( ) Mutual fund ( ) Income tax returns
( ) Others

10. How much time do you spend on stockbyte app as per week?
( ) Half an hour ( ) 1 hour
( ) 2-3 hour ( ) More than 3 hour

11. Would you like to be provided with any of the study material in the
future.
( ) yes ( ) No

12. Stockbyte app is helpful in ______________________

( ) To maintain money ( ) Skill based learning
( ) Knowledge based learning ( ) Long term planning

13. In which session you actively participated in ___________________

( ) Master Session ( ) Trading session
( ) live market Session

14. Do they issue certificate for the courses?

( ) yes ( ) No

15. Which teaching factors attract you most in stockbyte app?

( ) Animations ( ) white board and pen
( ) Digital slate and pen ( ) Power point presentation

16. What is your opinion regarding knowledge provided by the stockbyte

app?
( ) Good ( ) Better
( ) Average ( ) Poor

17. What attract you most in the stockbyte app compared to other app?
( ) Speed ( ) easy to use
( ) Reliability ( ) Short videos

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18. Data consumption of the app is

( ) Less ( ) Moderate ( ) High ( ) Very high

19. How is stockbyte app helping to improve your financial vocabulary?

( ) Highly ( ) Moderate ( ) To some extent

20. Which Feature of the app is most important to you?

( ) Learn how to trade and invest ( ) 24/7 video lessons on the app
( ) Career oriented app ( ) Individual knowledge graph

21. Is “Record your testimony “helping you to improve your performance?

( ) Not at all ( ) yes ( ) Highly helpful

22. The price of subscription is

( ) Comparatively low ( ) Average
( ) High ( ) Very High

23. How your experience with stockbyte app is been in the previous month?
( ) Buggy ( ) There is some issue
( ) Fine ( ) Great

24. Would you like to recommend this app?

( ) Yes ( ) No

25. You would like to see an improvement in

( ) Language ( ) Subscription model
( ) Technical study ( ) Mode of teaching

26. Stockbyte app is easy to understand difficult topic

( ) Strongly agree ( ) strongly disagree
( ) Agree ( ) Disagree

27.Do you think stockbyte app provided good value for money?
( ) yes ( ) No

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28. Which of these new futures would you like to see the most?
( ) Virtual trading platform ( ) Technical study related to management
( ) Additional language ( ) Access to the video offline

29. Did the stockbyte app help you to accomplish your goal?
( ) Yes ( ) No

30. How much time did they take to address your concern?
( ) Within a day ( ) 1-2 days
( ) 3-4 days ( ) 4 days and more

31. What is your opinion regarding the overall quality of stockbyte app?
( ) Excellent ( ) Better
( ) Good ( ) Bad

32. Any suggestion

___________________________________________________________
___________________________________________________________
___________________________________________________________

Place: SIGNATURE

Date:

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