Any one of these “smart-money secrets” may make you $20,000, $50,000, even $100,000 this

year alone

They have turned $1,000 into $10,000 in as little as a single year. Turned $10,000 into
$250,000 in as little as thirty months.

Yet the odds are that you’re not familiar with a single one of them today. Take this sixty-
second test right now, and see how your money-making skill compares with some of America’s
top investors.
1) There are at least four ways to buy a going business without cash, and without
borrowing one cent from a bank. Can you name them?
2) At what point do smart-money men start selling stocks that are still going up?
3) Every day, opportunities arise where you can make a life-long annuity, without
investing a cent, simply by making a phone call. Do you know how to detect and
exploit them?
4) Where in your daily newspaper—and not in the financial pages—is the best source of
100% or better profit opportunities?
5) Can you name the five Bonus Sources of income negotiations – where other people
pay you to let the make money for you?
6) Three tiny mistakes in negotiation mark you as an “amateur” to smart-money men.
Do you know how to avoid them?
7) And most important of all, there are at least four simple demands that you should
make in speculative negotiations that almost certainly guarantee you a profit. Do you
know what they are, and exactly when you should make them?

Welcome to the World of the Insider

Let us be perfectly frank. The seven “smart-money secrets” you have just read – plus
those you will learn about on this page – have this one unique feature in common.
They let other people help you earn your fortune. They actually multiply the power of the
money you own today as much as one hundred to one hundred and fifty times.
They are an entirely different way of thinking about money than you are aware of today.
They are the “Insider Techniques” that you have been hearing rumors about for years. They
have already been used, time and time again – in Wall Street, in real estate, on dozens of other
businesses all over America – to literally build million-dollar fortunes from pennies.
There are three definite skills that make up this art. Here they are – just as you can be
taught them next weekend without risking a penny – in one of the most unusual and eye-opening
books ever written.

1) How to Detect Opportunities the Moment they Arise

Here are four little-known rules that virtually equip you with “Money-Making Radar”.
Show you how to detect financial bargains so subtle that the ordinary man never even
recognizes them. Where you may make thousands of dollars, investing almost none of
your own money, simply by going through an ingenious legal procedure.
 Here’s how to buy inventories of bankrupt firms for a fraction of their true value,
and then quietly dispose of them for a profit of as much as 200% to 400%. How to buy
accounts receivable for as little as 10¢ on the dollar – and then resell them for as much as
60¢ to 70¢ on the dollar.
Here is a detailed guide to the fabulous new boom areas in real estate.
Opportunities for short-term profits that still arise every day. How to detect them early
enough to buy substantially under the fair market value – realize as much as 30% annual
return on your money – then sell out in the next rise, in case after case for as much as
thousands of dollars profit for every hundred you put in. And all at capital gains – or
even income-tax exempt.
Here is a complete section on short-term profits in stock market speculations, on
following corporate-promoters into the big money, that may actually lift you off your
chair.
Plus an inside look at little-known special situations where growth possibilities
could easily be astronomical. Plus an eye-opening appraisal of insurance stocks by a man
who has already founded four companies.
And this is just the beginning.

2) How to use Borrowed Money to Finance Your Ideas

Now come the techniques of adding up to $99 of outside money to every $1 of your own.
How to own the “lion’s share” of a business, even though up to 90% of the risk
capital is advanced by others. How to sell off non-control portions to large investors, so
that you put up almost nothing more than the basic ideas and your own management.
How to create credit. How to take money borrowed at3% to 4 ½%, and bring in
up to 36% on it.
How to turn somebody else’s “must-sell” business into a capital-gain for yourself.
How to turn business opportunities into royalty checks, even if you don’t invest in them
yourself. How to make your business ideas pay you a guaranteed profit or a weekly
salary, or a personal percentage of the gross – in many cases starting six full months or
more before they are even brought out on the market.

3) How to Pyramid your Capital Overnight

How to hedge your investments, so that it’s almost impossible for you to get hurt. Seven
warning signals that insiders look for when you enter a new negotiation. Thirteen
dangerous traps in so-called “bargain buys” and how to avoid them. The five fatal
weaknesses that destroy most firms that try to expand too quickly. Favorite tricks
promoters use to squeeze an extra few thousand dollars from you. Even how so-called
“standard” contracts can ruin you. All deadly pitfalls so well concealed that the amateur
never even notices them.
Secrets of professional timing – where and when to switch from one investment to
another. How to make yourself inflation-proof and depression-proof. Ten ways to outwit
even the most aggressive competition. Five businesses that thrive because there’s a
recession.
 Plus twenty-five commonly over-looked ways to lower your taxes, without legal
complications. The four golden rules of taking more net profit out of your business.
How to sell property for thousands of dollars more than your uninformed neighbor might
get.
Plus one-man pension plans that you can easily put in. The right way to build an
expense account. How you can let your children start earning double-money from the
day they’re born. How to switch both profit and salary into tax-exempt retirement fund
that might conceivably take the financial worry out of your life forever.

Read it at our Risk for Ten Days

The possession of these three simple talents – and their application in every
money transaction of your life – may literally be the difference being first in line for life’s
treasures, or being satisfied with other men’s leavings.
Now, for the first time, they are brought to you between the covers of a single
book – yours to read from beginning to end without risking a penny.
And brought to you by one of the few men in America who is qualified to write
this book. His name is John Alan Appleman. He is a unique blend of financier,
corporate president and scholar.
And now he has taken the experience and knowledge of a lifetime, and condensed it in
one simple, easy-to-read volume. It is called “How to Increase Your Money-Making
Power.” Its cost is only $5.98 – far less than other books in its field which cannot even
begin to approach it. It literally gives you an entirely new way of thinking about money,
that lets other people help make you rich.
And it is yours to read from cover to cover without risking a penny. Send in the
No-Risk Coupon below – Today.

10 DAYS FREE TRIAL

EXECUTIVE RESEARCH INSTITUTE, INC. DEPT 4-PM

119 Fifth Ave., New York, N.Y. 10003

Gentlemen: Yes, I want to try a copy of your amazing new book HOW TO INCRASE
YOUR MONEY-MAKIGN POWER – entirely at your risk. I am enclosing the low introductory
price of only 45.98 complete. I will use this book for a full ten days at your risk. If I am not
completely delighted . . . if this book does not do everything you say, I will simply return it for
every cent of my money back.

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©Executive Research Institute, Inc. 1964

Given to you by One of the Country’s Leading Financiers

John Alan Appleman was first listed in Who’s Who in America at the age of twenty-
eight, over twenty-three years ago, and ahs been listed every year since.
His corporate connections at the present moment include the presidency of Disability &
Casualty Inter-Insurance Exchange; Universal Drug & Research Laboratories, Inc.; Universal
Research Products Inc.; Annuity Agency Company, with financial interests in two dozen other
companies.
Mr. Appleman is the author of a total of forty-six technical volumes on insurance,
economics, estate planning and financial security. In addition, he has written articles appearing
in one hundred and forty publications, and has been a regular contributor to both the
Encyclopedia Britannica and World Book Encyclopedia for many years.
And now his amazing book for the average investor, How to Increase Your Money-
Making Power, is yours to read from cover to cover without risking a penny. Read the thrilling
details on this page.