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The document discusses a company called HiveLive that provides educational services and career preparation. It is looking to expand its market and increase revenue while maintaining affordable high-quality offerings. Strategies are needed that differentiate from existing products and have potential for significant revenue growth within HiveLive's capabilities.

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vishwa
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11 views

669e81a038607 Problem Statement Av1.4.Docx-1

The document discusses a company called HiveLive that provides educational services and career preparation. It is looking to expand its market and increase revenue while maintaining affordable high-quality offerings. Strategies are needed that differentiate from existing products and have potential for significant revenue growth within HiveLive's capabilities.

Uploaded by

vishwa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Company Overview

HiveLive: Transforming Aspirations, Impacting Lives Through and Beyond MBA


Excellence

Need to ace the CAT? Looking for a mentor or good quality, affordable mocks? Struggling
with B-school entrance GDPI-WAT? Want to enhance your profile before starting an MBA?
Aiming to secure a position at your dream company during SIP or final placements?
HiveLive has you covered for all your needs.

HiveLive, founded in January 2023, is a leading venture in the realm of educational services,
operating under Adam and Adam, established in 2021 after the success of Ladybook. We
specialize in comprehensive Group Discussion (GD), Personal Interview (PI), and Written
Ability Test (WAT) training, designed to equip students with the essential skills and
confidence required to excel in competitive business school admissions.

In just its first year, HiveLive has made significant strides, enrolling over 1000 students and
cultivating a thriving community of more than 56,000 members. Our programs, meticulously
crafted and delivered by mentors from prestigious institutions, have earned us a reputation for
excellence. This commitment to quality ensures that our students receive the best preparation
available, positioning them for success in their academic and professional pursuits.

As a division of Nofinite Technologies Pvt. Ltd., HiveLive is registered as an MSME with


UDYAM-BR-23-0015418, underscoring its credibility and dedication to providing top-tier
educational services. We combine personalized mentorship, comprehensive training
materials, and interactive learning platforms to create an enriching and effective learning
experience tailored to each student's needs.

At HiveLive, we understand the challenges students face and are committed to providing the
support and resources necessary to overcome them. Whether you're aiming to excel in the
CAT, enhance your profile for an MBA, or secure your dream job during placements,
HiveLive is your trusted partner in achieving your academic and career goals.

Values : Excellence, Community, Integrity, Impact, Innovation


Current Product Offerings

❖ HiveLive AYN Course

Our AYN (All You Need) GDPI Course offers comprehensive training with a personal
mentor, ensuring you have everything required to crack any B-School GDPI. With
mentors from top B-Schools and leading companies, we promise affordability and
superior quality, pledging to be 200% affordable and 300% better in quality.

❖ SM & PM Courses

Our SM (SIP Mastery) and PM (Placement Mastery) courses provide a thorough


preparation for SIP and final placements. These courses include 30+ live learning
sessions and unlimited mock PIs and GDs until you secure a placement, ensuring you
are fully prepared for your career journey. We offer these premium courses at a price
point that ensures maximum value without straining your budget.

❖ Courses that Matter

Our PMPF (Pre-MBA Profile) Course is tailored to help you build a stellar profile and
equip you with essential knowledge and skills before starting an MBA. Additionally,
our PowerBI, Tableau, and Excel Course enhances your CV, making you stand out in
the competitive job market. These courses are designed to be accessible and
cost-effective, providing high-quality education without high costs.

❖ CAT & Mentorship

We offer a complete 100% free CAT syllabus taught by top mentors from prestigious
B-Schools, many of whom have scored above the 99th percentile themselves. Our
unique CAT Mentorship program, PrepBuddy, provides personalized guidance to help
you achieve your best, all while maintaining a commitment to affordability.

❖ The MBA HiveLive Zone

This dedicated area is specifically designed for our test series and related materials,
offering an extra layer of security with a separate login and password, generated
exclusively by the HiveLive team. Additionally, you can access free GK and other
resources by registering in the Free Zone.
❖ B-School PM-PPD Connect

We help B-schools prepare their students for success in securing their dream SIP and
final placement with the HiveLive Placement Mastery; Pre-Placement Drive Connect.
Our comprehensive program offers live sessions, specialized workshops, and
invaluable resources to enhance your interview skills, refine your resume and profile,
and engage in group discussions and personal interviews. All are tailored to help you
stand out and land your dream internship or final placement.

At HiveLive, we are dedicated to providing top-notch educational services that are


both high-quality and affordable. We ensure that you are well-prepared for every stage
of your academic and professional journey without compromising on
cost-effectiveness.

Problem Statement: Market Penetration and Revenue Growth for HiveLive

Objective:

HiveLive aims to penetrate new market segments and increase revenue while adhering to its
core values of high-quality, affordable education. The company seeks innovative strategies
that differentiate from its existing offerings to achieve substantial growth and expansion.

Challenges:

1. Market Saturation: HiveLive faces increased competition in its existing market


segments, necessitating exploration of new avenues for market penetration.
2. Revenue Constraints: Maintaining affordability while expanding offerings and market
presence is crucial.
3. Innovation Needs: Developing fresh, distinctive strategies that do not overlap with
current offerings is essential for growth.

Evaluation Criteria:

1. Feasibility: The proposed strategies should be practical and achievable within the
current operational framework of HiveLive.
2. Revenue Potential: Ideas must demonstrate clear potential to significantly enhance
revenue.
3. Differentiation: Strategies must offer unique value propositions that do not duplicate
existing offerings or initiatives by HiveLive.

Requirements:

1. Research: Conduct thorough research on HiveLive’s current social media handles,


insider news, and industry trends to avoid duplicating existing strategies.
2. Innovation: Propose creative solutions that align with HiveLive’s commitment to
affordability and quality.
3. The strategy should provide a detailed roadmap for achieving market penetration and
revenue growth, ensuring alignment with PrepBee's core values and operational
capabilities.

BEST OF LUCK!

Remember It’s about strategy not about marketing!

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