PGDBA Syllabus

SEMESTER I

Principles and Practices of Management 5. Attitudes

1. Business- The Purpose of Management 6. Motivation: The Driving Forces of Human Behaviour
2. Designing Organisation for Business 7. Work Motivation Theories
3. Need for Managing Organisation and Business 8. Morale and Work & Conditions of Work
4. Management of Standard Functions 9. Maximizing Human Potential through EQ’
5. Managing Resources 10. Conflict Management
6. Planning 11. Group Dynamics
7. Decision-Making 12. Stress Management
8. Organising 13. Leadership and Business Ethics
9. Staffing 14. Management of Organisational Change
10. Leading: Directing | Communicating 15. Organisational Culture
11. Controlling 16. Workplace Psychology
12. Coordinating (Synchronising) 17. Organisational Power and Politics
13. Evolution of Management Thought
14. Pursuing Management as a Career Business Ethics and Value Systems
1. Introduction to Business Ethics
Legal Aspects of Business 2. Stakeholders and Corporate Social Responsibility
1. Introduction to Business Law 3. Business Ethics – The Indian Business Scene
2. Indian Legal Systems 4. Ethical Decision-Making, Organisational Culture & Code of Ethics
3. Indian Contract Act, 1872 – Part I 5. Values-Based Leadership
4. Indian Contract Act, 1872 – Part II 6. Diversity, Equity, & Inclusion
5. Special Types of Contracts 7. Ethics in Marketing & Advertising
6. Partnership Act, 1932 8. Ethical Issues in HRM
7. Sale of Goods Act, 1930 9. Ethics in Finance
8. The Negotiable Instruments Act, 1881 10. Ethics in Technology & Data Privacy
9. The Consumer Protection Act, 2019
10. Companies Act, 2013 SEMESTER II

Management Accounting Operations Management

1. Introduction to Accounting 1. The Production (Manufacturing) Function
2. Process of Accounting 2. Facilities Location & Layout
3. Introduction to Management Accounting 3. Production Planning & Control
4. Basics of Costing & Activity Based Costing 4. Aggregate Planning
5. Marginal Costing 5. Master Production Schedule Operations Scheduling
6. Applications of Marginal Costing in Short Term Decision 6. Production Activity Control
Making 7. JIT & Kanban
7. Transfer Pricing 8. Project Planning & Control: Critical Path Analysis
8. Standard Costing & Variance analysis 9. Maintenance of the Plant
9. Forecasting, Budgeting & Budgetary Control 10. Quality Management
10. Divisional Performance Measurement 11. Six Sigma
11. Responsibility Accounting 12. Work Study -
13. Operations Management in Service Sector
Managerial Economics 14. Industry 4.0
1. Introduction to Managerial Economics
2. Utility Financial Management
3. Demand and Elasticity of Demand 1. Forms of Business Organisation
4. Demand Forecasting 2. Financial Statements
5. Supply Analysis 3. Interpretation of Financial Statements (Ratio Analysis)
6. Production & Cost Analysis 4. Capitalization
7. Revenue Analysis & Pricing Policies 5. Sources of Long Term & Medium-Term Finance
8. Pricing Under Perfect Competition 6. Capital Structure
9. Pricing Under Imperfect Competition 7. Leverages & Theories of Capital Structure
10. Cost Benefit Analysis 8. Capital Market
11. Macro-Economic Analysis 9. Capital Budgeting
12. Consumption Function & Investment Function 10. Working Capital Management
11. Management of Cash
Organisational Behaviour 12. Management of Receivables
1. Historical Evolution of Organisational Behaviour 13. Management of Inventory
2. Understanding Organisational Behaviour 14. Dividend Policy
3. Perception
4. Personality
Human Resource Management 11. Implementing Strategy: III
1. Nature of Human Resource Management 12. Strategic Evaluation & Control
2. Human Resource Planning
3. Job Analysis & Job Evaluation Capital Market
4. Recruitment, Selection, Promotion & Transfer 1. Introduction to Capital Markets
5. Training & Development 2. Securities & Exchange Board of India (SEBI)
6. Performance Improvement 3. Money Markets
7. Performance Appraisal 4. Mutual Funds
8. Career & Succession Planning 5. Merchant Banking
9. Total Quality Management through HR 6. Recent Developments
10. HR Audit 7. Stock Exchanges
11. Managing Change through Continuous Improvement 8. Venture Capital
12. HR Practices in Information Technology Industry 9. Credit Rating
13. International Human Resource Management 10. Share Buy Back
14. Legal Issues in HRM 11. Portfolio Management & Financial Engineering
12. Corporate Governance
Marketing Management 13. Mergers & Takeovers
1. Basic Concepts of Marketing 14. Lease & Hire Purchase
2. The Marketing Environment 15. Housing Finance
3. Market Oriented Strategic Planning
4. Competition & Competitive Strategy Direct Taxation
5. Market Research & Demand Forecasting 1. Definitions under Income Tax Act, 1961
6. Consumer Behavior 2. Income Exempt from Tax
7. Market Segmentation & Selecting Target Markets 3. Income from Salaries
8. Positioning 4. Income from House Property & other Sources
9. Product Concepts 5. Profits & Gains from Business or Professions
10. Distribution Channels & Marketing of Services 6. Capital Gains
11. Strategic Pricing 7. Deductions from Total Income
12. Integrated Marketing Communications 8. Tax Deducted at Source, Interest, Rebates & Relief
9. Assessment & Procedures
Fundamentals of Business Analytics 10. Taxation of Partnership Firms
1. Introduction to Business Analytics 11. Taxation of Companies
2. Data Mining 12. Set Off & Carry Forward of Losses
3. Machine Learning 13. Tax Audit
4. Business Intelligence 14. Direct Tax Code
5. Data visualization
6. Marketing Analytics Behavioural Finance
7. Financial Analytics 1. Introduction to Behavioral finance
8. Supply Chain Analytics 2. Investment Decision Cycle: Judgment under Uncertainty
3. Utility/ Preference Functions
Essentials of Research Methodology 4. Theories based on Expected Utility Concept
1. Understanding Research 5. Behavioral Factors & Financial Markets
2. Research Design and research process 6. Active Portfolio Management
3. Formulating research problem and Hypothesis 7. Behavioral Corporate Finance
4. Sampling and Sampling Techniques 8. External Factors & Investor Behavior:
5. Data collection tools and Techniques 9. Emotions & Decision – Making:
6. Data processing and analysis 10. Optimum Decisions
7. Hypothesis testing and interpretation of data
8. Data presentation and report writing ELECTIVES – Sem III

SPECIALISATION: FINANCE Financial Institutions & Banking

1. Overview of the Financial Markets - Meaning & Scope
SEMESTER III 2. Reserve Bank of India
3. Financial Institutions (FIs) (Industrial Sector)
Strategic Management 4. Financial Institutions (Agriculture)
1. Introduction to Strategic Management 5. Financial Institutions – Others
2. Understanding Strategy 6. Securitization
3. The Strategic Management Process 7. Financial Institutions (Area Specific)
4. Environmental Appraisal & SWOT 8. Bank & Banking
5. Corporate Level Strategies: I 9. Indian Money Market
6. Corporate Level Strategies: II 10. Financial Intermediaries
7. Tools for Strategic Analysis & Choice: I 11. International Monetary Fund (IMF)
8. Tools for Strategic Analysis & Choice: II
9. Implementing Strategy: I
10. Implementing Strategy: II
Project Finance Project Management
1. Project Formation & Implementation 1. Introduction to Project Management: Genesis, history &
2. Promoter’s Role/Functions, Data & Skills Requirements – I evolution
3. Promoter’s Role/Functions, Data & Skills Requirements – II 2. Project Phases & Organisation
4. Financial Statements & Tools 3. Understanding & Meeting Client Expectations
5. Lenders’ General Appraisal 4. Project Planning
6. Commercial Viability 5. Working with People on Projects
7. Sources of Finance 6. Networks for Project Management
8. Financial Feasibility Appraisal 7. Resource Levelling & Project Crashing
9. Technical Feasibility Appraisal 8. Project Implementation & Monitoring
10. Project Risks, Risk Management & Credit Rating 9. Controlling Projects
11. Working Capital Arrangements & Terms & Conditions of 10. Introduction to Projects Contracts Management
Project Finance 11. Focused areas from PMBOK
12. Project Scheduling, Implementation & Follow-Up 12. Introduction of other useful frameworks
13. Legal Aspects of Project Finance & Documentation
14. Infrastructure Projects (Private Sector) Financing
ELECTIVES Sem IV
15. Public-Private Partnership (PPP) Projects
Corporate Governance
Security Analysis & Portfolio Management 1. Overview of Corporate Governance
1. Basic Concepts 2. Corporate Board
2. Investment 3. Shaping Directorial Competence & Board Effectiveness
3. Introduction to Security Analysis 4. Financial Institutions & Nominee Directors
4. Risk & Return Concepts 5. Corporate Disclosure & Investor Protection (Listing
5. Security Market Indicators Agreement with Stock Exchange)
6. Fundamental Analysis 6. Corporate Reputation
7. Technical Analysis 7. Corporate Governance & Regulatory Bodies
8. Efficient Market Theory 8. Globalization & Corporate Governance
9. Bond Valuation 9. Regulatory Framework & Investor Protection – An
10. Portfolio Management Overview of existing Measures for Investor Protection
11. Portfolio Theory 10. Corporate Social Responsibility & Corporate Governance
12. Derivatives: Futures & Options 11. Majority Rule & Minority Protection – Prevention of
13. Mutual Fund & their Schemes Oppression & Mismanagement

SEMESTER IV Strategic Finance

1. Capital Structuring
GST & allied Laws 2. Dividend Theories
1. Introduction to GST 3. Restructuring through Share Repurchase
2. Supply 4. Mergers & Acquisitions
3. Registration 5. Activity Based Costing: I
4. ICT Mechanism in GST 6. Activity Based Costing: II
5. Levy & Collection of Tax 7. Working Capital
6. Valuation of Taxable supply of Goods & Services 8. Accounting Standards: I
7. Invoice 9. Accounting Standards: II
8. Other Processes under GST 10. Human Resources Accounting
9. Offences & Penalties under GST
10. Appeals & Revisions Risk Management
1. The concept of risk
International Finance 2. Types and sources of risk
1. Introduction to International Finance 3. A risk management framework
2. International Monetary & Financial System 4. Risk measurement tools and techniques
3. Documents used in International Trade 5. Identifying and analysing interest rate risk
4. External Commercial Borrowing 6. Identifying and assessing foreign exchange risk
5. Foreign Investment in India 7. Identifying and analysing liquidity risk
6. Direct Investment outside India 8. Credit and counterparty risk
7. Foreign Exchange Markets 9. Commodity price risk
8. Foreign Exchange Risk Management 10. Other risk issues
9. Export / Import Finance
10. Facilities for Residents & Non-Residents
11. Institutes involved in International Trade
SPECIALISATION: MANAGEMENT ACCOUNTING 8. Efficient Market Theory
9. Bond Valuation
SEMESTER III 10. Portfolio Management
11. Portfolio Theory
Strategic Management 12. Derivatives: Futures & Options
1. Introduction to Strategic Management 13. Mutual Fund & their Schemes
2. Understanding Strategy
3. The Strategic Management Process Group Financial Statements
4. Environmental Appraisal & SWOT 1. Introduction to Group Financial Statements
5. Corporate Level Strategies: I 2. Preparation of Consolidated Financial Statements I
6. Corporate Level Strategies: II 3. Preparation of Consolidated Financial Statements II
7. Tools for Strategic Analysis & Choice: I 4. Associates & Joint Ventures
8. Tools for Strategic Analysis & Choice: II 5. Changes in Group Structure
9. Implementing Strategy: I 6. Complex Groups
10. Implementing Strategy: II 7. Foreign Currency Transactions
11. Implementing Strategy: III 8. Group Statements of Cash Flows I
12. Strategic Evaluation & Control 9. Group Statements of Cash Flows II

Cost Planning & Analysis Project Financial Management

1. Introduction to Cost Planning & Analysis 1. Introduction to Project Financial Management
2. Tools for CVP Analysis 2. Project Planning
3. Value Analysis 3. Project Process
4. Just-In-Time 4. Tools & Techniques of Project Management
5. Kaizen Costing & Learning Curves 5. Project Evaluation Rules
6. Activity Based Costing 6. Management Control & Change Control
7. Life Cycle Costing 7. Project Completion, Documentation & Reporting
8. Value Chain & Supply Chain Management 8. Project Audit
9. Gain-Sharing Arrangement
10. Pareto Analysis
SEMESTER IV
Budgeting & Management Control
Indian Financial System
1. Control System & Risk Management
1. Financial System: Meaning, Characteristics, Significance &
2. Diversifying Risk
Components
3. Internal Control Systems
2. Evolution of Financial System in India
4. Use of Budgets & Planning
3. Structure of Indian Financial System
5. Controllable & Uncontrollable Cost
4. Role & need of Regulations in Financial System-RBI, SEBI &
6. Performance Analysis & Ratio Analysis
IRDA
7. Responsibility Accounting
5. Financial Markets: Functions & Organisation
8. Performance Reporting
6. Primary Market
9. Behavioural Issues in Budgeting
7. Secondary Market
10. Performance Evaluation
8. Stock Exchanges in India
11. Transfer Pricing
9. Role of Financial Intermediaries
10. Reserve Bank of India
Behavioural Finance
1. Introduction to Behavioral finance
Strategic Management Accounting
2. Investment Decision Cycle: Judgment under Uncertainty
1. Introduction to Strategic Management Accounting
3. Utility/ Preference Functions
2. Strategic Management Accounting Techniques I
4. Theories based on Expected Utility Concept
3. Strategic Management Accounting Techniques II
5. Behavioral Factors & Financial Markets
4. Strategic Performance Management
6. Active Portfolio Management
5. Customer Profitability Analysis
7. Behavioral Corporate Finance
6. Inter-Organizational Cost Management Structure
8. External Factors & Investor Behavior:
7. Strategic Cost Management
9. Emotions & Decision – Making:
8. Strategic Pricing - I
10. Optimum decisions
9. Strategic Pricing - II
10. Strategic Audit
ELECTIVES – Sem III
Project Management
Security Analysis & Portfolio Management
1. Introduction to Project Management: Genesis, history &
1. Basic Concepts
evolution
2. Investment
2. Project Phases & Organisation
3. Introduction to Security Analysis
3. Understanding & Meeting Client Expectations
4. Risk & Return Concepts
4. Project Planning
5. Security Market Indicators
5. Working with People on Projects
6. Fundamental Analysis
6. Networks for Project Management
7. Technical Analysis
7. Resource Levelling & Project Crashing 8. Tools for Strategic Analysis & Choice: II
8. Project Implementation & Monitoring 9. Implementing Strategy: I
9. Controlling Projects 10. Implementing Strategy: II
10. Introduction to Projects Contracts Management 11. Implementing Strategy: III
11. Focused areas from PMBOK 12. Strategic Evaluation & Control
12. Introduction of other useful frameworks
EMPLOYEE RELATIONS & LABOUR LAWS
ELECTIVES Sem III 1. Introduction to IR & Employee Relations
2. Employees Rights & Responsibilities
Risk Management 3. Employee Engagement
1. The concept of risk 4. Conflict Resolution
2. Types and sources of risk 5. Grievance Handling & Employee Retention
3. A risk management framework 6. Remote Work & Virtual Teams
4. Risk measurement tools and techniques 7. Global Employee Relations
5. Identifying and analysing interest rate risk 8. Code on Wages, 2019
6. Identifying and assessing foreign exchange risk 9. The Industrial Relations Code, 2020
7. Identifying and analysing liquidity risk 10. Code on Social Security, 2020
8. Credit and counterparty risk 11. Occupational Safety, Health & Working Conditions Code,
9. Commodity price risk 2020
10. Other risk issues
HUMAN RESOURCE DEVELOPMENT
Corporate Governance 1. Introduction to Human Resource Development
1. Overview of Corporate Governance 2. Training & Organisation Environment
2. Corporate Board 3. Training Needs Analysis
3. Shaping Directorial Competence & Board Effectiveness 4. Learning Principles & Conditions
4. Financial Institutions & Nominee Directors 5. The Training Program: Selection, Design & Delivery
5. Corporate Disclosure & Investor Protection (Listing 6. Assessing the Effectiveness of Training
Agreement with Stock Exchange) 7. Training Audit & Cost Benefit Analysis
6. Corporate Reputation 8. Training for a New Economy & Skills of a Trainer
7. Corporate Governance & Regulatory Bodies 9. Emerging Trends in Training
8. Globalization & Corporate Governance 10. AI & ML in L&D
9. Regulatory Framework & Investor Protection – An 11. Performance Appraisal, Feedback & Reward Systems
Overview 12. Quality of Work Life & Career Development
10. Corporate Social Responsibility & Corporate Governance
11. Majority Rule & Minority Protection – Prevention of DEI & GLOBAL HR PRACTICES
Oppression & Mismanagement 1. Introduction to Diversity, Equity, & Inclusion
2. Equity in Employment Practices
Taxation Laws & Practices 3. Social Identity & Intersectionality
4. Effective Communication in a Diverse Environment
Part A: Direct Taxation
5. Global Perspectives on DEI
1. Definitions under Income Tax Act, 1961
6. Building Inclusive Teams & Inclusive Leadership Styles
2. Income Exempt from Tax
7. Introduction to Global HR Management
3. Income from Salaries
8. Global Workforce Trends
4. Income from House Property & other Sources
9. Global Recruitment Strategies
5. Profits & Gains from Business or Professions
10. Global Talent Development
6. Capital Gains
11. Global Compensation Strategies
7. Deductions from Total Income
12. Cross-Cultural Communication & Team Building
Part B: Indirect Taxation
8. Introduction to GST
ELECTIVES SEM III
9. Registration
10. Process under GST
COMPENSATION MANAGEMENT
11. Offences & Penalties under GST
1. Compensation & Costs - Concepts & Context
2. Control Systems for Labour Costs
SPECIALISATION: HUMAN RESOURCES
3. Compensation Systems Their Merits & Demerits
4. Wage & Salary Administration
SEMESTER III
5. Legal Framework for Wage & Salary Administration
6. Compensation Structures
STRATEGIC MANAGMENT:
7. Compensation Surveys
1. Introduction to Strategic Management
8. Pay Structure Today & Tomorrow
2. Understanding Strategy
9. Incentives, Reward System & Pay Restructuring
3. The Strategic Management Process
10. Process & Steps for Preparation of Payroll
4. Environmental Appraisal & SWOT
11. Tax Planning & Payroll Components
5. Corporate Level Strategies: I
12. Emerging Issues & Trends
6. Corporate Level Strategies: II
13. Constitutional & International Labour Standard Norms
7. Tools for Strategic Analysis & Choice: I
HR ANALYTICS PROJECT MANAGEMENT
1. Introduction to HR Analytics 1. Introduction to Project Management: Genesis, history &
2. Data Literacy for HR Professionals evolution
3. HR Metrics & Key Performance Indicators (KPIs) 2. Project Phases & Organisation
4. HR Information Systems (HRIS) 3. Understanding & Meeting Client Expectations
5. Data Visualization 4. Project Planning
6. Predictive Analytics in HR 5. Working with People on Projects
7. Recruitment Analytics 6. Networks for Project Management
8. Sourcing & Selection Analytics 7. Resource Levelling & Project Crashing
9. Employee Engagement Analytics 8. Project Implementation & Monitoring
10. Workforce Planning & Analytics 9. Controlling Projects
11. DEI Metrics & Analytics 10. Introduction to Projects Contracts Management
12. Legal Compliance in HR Analytics 11. Focused areas from PMBOK
12. Introduction of other useful frameworks
DIGITAL TRANSFORMATION IN HR
1. Introduction to Digital HRM ELECTIVES SEM IV:
2. Technologies Shaping HR
3. HR Information Systems (HRIS) TALENT MANAGEMENT
4. Digital Recruitment & Talent Acquisition 1. Introduction to Talent Management
5. Employee Experience & Engagement 2. Talent Management Models
6. Learning & Development in the Digital Era 3. Talent Acquisition Strategies
7. Performance Management in the Digital Age 4. Recruitment Technologies
8. HR Metrics & Analytics 5. Interviewing & Selection Techniques
9. Digital Employee Relations 6. Onboarding Programs
10. Change Management in Digital HRM 7. Individual Development Plans (IDPs)
11. Future Trends in Digital HRM 8. Career Pathing & Succession Planning
9. Success Metrics in Talent Management
10. Global Talent Management
SEMESTER IV
11. Talent Analytics
ORGANISATIONAL DEVELOPMENT & CHANGE MANAGEMENT
LEADERSHIP & CAPACITY BUILDING
1. Introduction to Organization Development
1. Leadership & Leadership Styles
2. Organizational Assessment & Diagnostic tools
2. Leadership Traits & Behaviors
3. Surveys & Feedback
3. Capacity Building Strategies
4. Change Management Theories
4. Creating a learning culture within organizations
5. Kotter's Eight-Step Model
5. Leadership's role in managing organizational change
6. Prosci's ADKAR Model
6. Applying emotional intelligence in leadership
7. Leadership in Change Management
7. Effective communication strategies for leaders
8. Employee Resistance & Engagement
8. Conflict Resolution, Mediation & Negotiation
9. Communication Strategies in Change
9. Decision Making Models for Leaders
10. Stakeholder Analysis
10. Root Cause Analysis & Critical thinking
11. Project Management for Change
11. Team Building & Collaborative Leadership
12. Organizational learning & Culture Change
12. Cultural Intelligence & Global Leadership Skills
13. Measuring Change Impact
13. Leveraging technology for leadership effectiveness
14. Sustaining Change
14. 360-degree feedback & leadership evaluations
PERFORMANCE & POTENTIAL MANAGEMENT
STRATEGIC HR & TQM
1. Introduction to Performance Management
1. Introduction to Strategic HR
2. Performance Appraisal Systems
2. Linking HR strategy to overall organizational strategic
3. Potential Management
planning
4. Goal Setting & Alignment
3. Strategic HR Metrics
5. Performance Planning & Agreements
4. Linking performance management with strategic goals
6. Strategies for providing constructive feedback
5. Principles & philosophy of Total Quality Management
7. Coaching for Performance Improvement
6. Linking performance management with strategic goals
8. Identifying Performance Issues
7. Building a culture of quality in organizations
9. Performance Improvement Plans (PIPs)
8. TQM Tools & Techniques
10. Employee Recognition Programs
9. Training for Quality Improvement
11. Performance-Linked Rewards
10. Strategies for engaging employees in quality initiatives
12. Talent Calibration Meetings
11. Continuous Improvement in HR Processes
13. Succession Planning
12. Legal Compliance in Strategic HR & TQM
14. Performance Dashboards
15. Ethical Practices in Performance Management
SPECIALISATION: MARKETING ELECTIVES Sem III

Semester III Integrated Marketing Communication

1. Introduction to Integrated Marketing Communication
Strategic Management 2. Introduction to Advertising
1. Introduction to Strategic Management 3. Creating Advertising Campaign
2. Understanding Strategy 4. Brand image, Personality and Equity
3. The Strategic Management Process 5. Media Strategy, Budget and Advertising Research
4. Environmental Appraisal & SWOT 6. Advertising Ethics and Regulations
5. Corporate Level Strategies: I 7. Global Advertising and IMC
6. Corporate Level Strategies: II 8. Public Relations
7. Tools for Strategic Analysis & Choice: I 9. Sales Promotion
8. Tools for Strategic Analysis & Choice: II 10. Direct Marketing
9. Implementing Strategy: I 11. Personal Selling
10. Implementing Strategy: II 12. Digital Marketing
11. Implementing Strategy: III
12. Strategic Evaluation & Control Strategic Marketing
1. Introduction To Consumer Centric Strategies
Services Marketing 2. Consumer Insight & Market Research
1. Introduction to Services 3. Segmentation & Targeting
2. Customer Expectations & Service Perceptions 4. Customer Journey Mapping
3. Service Models & New Product Development 5. Personalization Strategies
4. Pricing & Service Delivery 6. Customer Centric Branding & Positioning
5. Service Promotion 7. Customer Engagement & Retention
6. The People Dimension of Services 8. Metrics & Analytics for Consumer Centricity.
7. Service Process Blueprinting & Physical Evidence 9. Omnichannel Marketing.
8. Service Quality 10. Emerging Trends in Consumer Centric Strategies

Marketing Research Rural Marketing

1. Fundamentals of Market Research 1. Introduction & Nature of Rural Markets – Key Constituents
2. Application & Limitations 2. Consumer Behavior in Rural Markets
3. Sampling 3. Rural Market Research
4. Questionnaire Design Development 4. Product Designing for Rural Markets (B2B & B2C Segments)
5. Scaling 5. Pricing For Rural Markets (What Constitutes Value to Rural
6. Data Collection-Primary & Secondary Consumers.)
7. Data Preparation & Processing 6. Delivery Mechanisms (Methods of Taking the Product from
8. Data Analysis & Interpretation Manufacturer to Consumers in Rural Markets. Go To
9. Multivariate Analysis Market Strategies.)
10. Research Process & Design 7. Marketing & Communication Strategies for Rural Markets &
11. Specialised Techniques in Market Research Consumers
12. Market & Sales Analysis Research 8. Promotion & Trade Marketing Programs
13. New Product Development & Test Marketing 9. Sales Force Management, Including Retailer Management,
14. Presentation of Research Findings Product Retailing & Merchandising
15. Research in Service Segments 10. Creating Successful Business Ventures Targeted to Rural
Markets – Emerging Trends, Partnerships & Collaborations,
Consumer Behavior P&L Management.
1. Consumer Behaviour 11. Case Study Analysis & Recommendations
2. Consumer Research
3. Motivation, Personality & Emotion SEMESTER IV
4. Consumer Learning
5. Consumer Perception Sales & Distribution Management
6. Consumer Involvement Part-I
7. Information Processing 1. Introduction to Sales Management
8. Attitude 2. Personal Selling
9. Social Class, Lifestyle & Culture 3. Effective Sales Executive
10. Retail Consumer & Outlet Selection 4. Sales Planning & Budgeting
11. Consumerism 5. Sales Forecasting
12. Consumer/Satisfaction 6. Sales Organisation
13. Organizational Buying Behaviour (OBB) 7. Recruitment & Selection of Sales Force
14. Consumer Modelling 8. Sales Training
15. Rural Buying Behaviour 9. Sales Quota & Compensating Sales Personnel
10. Leading & Motivating the Sales Personnel
11. Evaluation & Control of Sales Force
12. Sales Territory
13. Key Account Management
 Part-II 8. Key Account Management (KAM)
1. Introduction to Distribution Management 9. Strategic B2B Marketing
2. Retailing 10. Marketing Research in B2B Marketing
3. Wholesaling
4. Warehousing Digital marketing Strategy & Planning
5. Transportation 1. Introduction to Digital Marketing Strategy & Planning
6. Distribution Channels in Services 2. Overview of Digital Marketing Landscape -Post Covid
7. Distribution Planning & Control Impact
3. Setting Goals & Objectives for Digital Marketing Strategy
Product & Brand Management 4. Developing a Digital Marketing Plan
1. Introduction to Product Management 5. Budgeting & Forecasting for Digital Marketing
2. Market Research & competitive Analysis 6. Implementing Digital Marketing Strategies
3. Product Development & Innovation 7. Measuring & Optimizing Digital Marketing Campaigns
4. Product launch & evaluation metrics 8. Ethical Considerations in Digital Marketing
5. Customer Feedback & Iteration 9. Future of Digital Marketing Strategy & Planning
6. Financial Aspects of Product Management
7. Introduction to Brand management SPECIALISATION: CUSTOMER RELATIONSHIP MANAGEMENT
8. Brand identity & brand positioning
9. Brand communication Semester III
10. Brand equity & brand valuation
11. Co-branding, brand extension & multi brands Strategic Management
12. Branding strategies 1. Introduction to Strategic Management
13. Case studies of products & brands. 2. Understanding Strategy
3. The Strategic Management Process
Project Management 4. Environmental Appraisal & SWOT
1. Introduction to Project Management: Genesis, history & 5. Corporate Level Strategies: I
evolution 6. Corporate Level Strategies: II
2. Project Phases & Organisation 7. Tools for Strategic Analysis & Choice: I
3. Understanding & Meeting Client Expectations 8. Tools for Strategic Analysis & Choice: II
4. Project Planning 9. Implementing Strategy: I
5. Working with People on Projects 10. Implementing Strategy: II
6. Networks for Project Management 11. Implementing Strategy: III
7. Resource Levelling & Project Crashing 12. Strategic Evaluation & Control
8. Project Implementation & Monitoring
9. Controlling Projects Customer Relationship Management
10. Introduction to Projects Contracts Management 1. Introduction to customer Relationship Management
11. Focused areas from PMBOK 2. Customer Satisfaction & Loyalty
12. Introduction of other useful frameworks 3. Relationship & Retention
4. Services Marketing & CRM
ELECTIVES Sem IV 5. Data Management
6. Sales Force Automation
International Marketing 7. Implementing a CRM Programme
1. Introduction to International Marketing 8. Effective CRM Today & Tomorrow
2. Challenges of Globalisation
3. Why Firms Go International Consumer Behaviour
4. The Task of International Marketing 1. Consumer Behavior
5. Environmental Factors Affecting International Marketing 2. Consumer Research
6. Foreign Market Entry Strategy 3. Motivation, Personality & Emotion
7. International Product Strategy 4. Consumer Learning
8. International Distribution Strategy 5. Consumer Perception
9. International Promotion Strategy 6. Consumer Involvement
10. International Pricing Strategy 7. Information Processing
11. Outsourcing & Strategic Relationships 8. Attitude
12. International Marketing Research 9. Social Class, Lifestyle & Culture
13. E-Marketing & E-Commerce 10. Retail Consumer & Outlet Selection
14. Future Trends 11. Consumerism
12. Consumer Satisfaction
B2B Marketing 13. Organizational Buying Behavior
1. Introduction to Business Marketing 14. Consumer Modelling
2. Organisational Buying / Buyer Behaviour 15. Rural Buying Behavior
3. Enterprise Selling
4. Product Differentiation of Business Products Customer focused innovation management & Consumer
5. B2B Hub Protection
6. Multi-Channel Marketing 1. Introduction to consumer-focused innovation
7. B2B Database Marketing 2. Understanding consumer behaviour for innovation
3. Design thinking & innovation SEMESTER IV
4. Innovation through collaboration
5. Innovative product development Advanced CRM
6. Marketing strategies for innovative products. 1. CRM Concepts
7. Customer feedback & iterative improvements 2. CRM through Effective Customer Complaints Handling
8. Ethical considerations in consumer centric innovation. 3. Call Centre to Contact Centre to Customer Interaction
9. Introduction to Consumer Protection Act, 2019 Centre
10. Consumer’ Under Consumer Protection Act 4. Sales Force Automation
11. Consumer Disputes Redressal Agencies 5. Architectural Map for CRM Implementation
12. Procedure for Filing Consumer Complaint 6. Industry Specific CRM Cases
7. Operational CRM
ELECTIVES Sem III 8. Analytical CRM
9. Customer Experience Management (CEM)
B2B Markets & CRM
1. Introduction to Business Marketing Strategic Marketing
2. Buyer Behaviour 1. Introduction to consumer centric Strategies
3. Enterprise Selling 2. consumer insight & market research
4. Elements of Enterprise selling 3. Segmentation & Targeting
5. Segmentation 4. Customer journey mapping
6. Targeting & Sales Planning 5. Personalization Strategies
7. Relationship Marketing & CRM 6. Customer centric branding & positioning
8. Product Differentiation of Business Products 7. Customer engagement & retention
9. Pricing 8. Metrics & Analytics for consumer centricity.
10. Customer Service Management 9. Omnichannel marketing.
11. Product Differentiation & Solution 10. Emerging trends in consumer centric strategies
13. B2B Hub
14. International Business Project Management
15. Marketing Communication 1. Introduction to Project Management: Genesis, history &
evolution
Business Communication 2. Project Phases & Organisation
1. Foundations of Business Communication: 3. Understanding & Meeting Client Expectations
2. Professional Email Writing 4. Project Planning
3. Business Writing Skills 5. Working with People on Projects
4. Effective Presentation Skills 6. Networks for Project Management
5. Virtual Communication Tools 7. Resource Levelling & Project Crashing
6. Interpersonal Communication 8. Project Implementation & Monitoring
7. Cross-Cultural Communication 9. Controlling Projects
8. Negotiation & Persuasion 10. Introduction to Projects Contracts Management
9. Conflict Resolution 11. Focused areas from PMBOK
10. Business Ethics & Communication 12. Introduction of other useful frameworks
11. Social Media & Business Communication
12. Feedback & Performance Communication ELECTIVES Sem IV
13. Project Communication
14. Business Communication in Crisis Technology in CRM
1. Introduction to CRM
Customer experience design & delivery 2. Introduction to E-CRM
1. Introduction to Customer experience 3. Sales Force Automation (SFA)
2. Role of culture in consumer experience 4. Enterprise Marketing Automation
3. Emotional intelligence & empathy in consumer interaction 5. Implementing CRM
4. Design thinking for consumer experience 6. The Application Service Provider (ASP)
5. Technology & consumer experience 7. Customer Loyalty, CRM in FMCG & Data Mining in CRM
6. Cross functional collaborations for consumer experience. 8. IT-Enabled CRM
7. Employee engagement & customer experience 9. Case Studies
8. Crisis management in consumer experience
9. Multichannel consumer support CRM in Service Industry
10. Measuring & metrics for Consumer experience 1. An Introduction to Service Industry
11. Future trends in Consumer experience management 2. Understanding Services
3. Understanding CRM
4. Relationship between Service & CRM5.
5. Designing of Service for CRM
6. Internal Marketing: People Dimension of Service & CRM
7. Service Management & Productivity
8. Service Quality & Customer Satisfaction
9. CEM-Customer Experience Management for Service
Business
 12. Replenishment Systems
Marketing Research 13. Just-in-Time (JIT)
1. Fundamentals of Market Research 14. Computerization of Materials Management
2. Application & Limitations 15. Evaluation of Materials Department
3. Sampling
4. Questionnaire Design Development Knowledge Management in Supply Chain & Performance
5. Scaling Measurement
6. Data Collection-Primary & Secondary 1. Knowledge Management in Supply Chain
7. Data Preparation & Processing 2. Supply Chain IT Framework
8. Data Analysis & Interpretation 3. Supply Chain Information Systems
9. Multivariate Analysis 4. Digital Markets & Efficient Supply Chains
10. Research Process & Design 5. E-Supply Chain Opportunities
11. Specialised Techniques in Market Research 6. Technology Standards
12. Market & Sales Analysis Research 7. Enterprise Resource Planning
13. New Product Development & Test Marketing 8. Emerging Technologies in SCM
14. Presentation of Research Findings 9. IT Tools in Procurement
15. Research in Service Segments 10. Performance Measurement of Integrated Supply Chain
11. Traditional Approaches to Supply Chain Performance
SPECIALISATION: OPERATIONS Measurement
12. World Class Performance Measures for Supply Chains
Sem III 13. Process Driven Metrics
14. Balanced Score Card – Supply Chain
Strategic Management 15. SCOR Model & Case studies
1. Introduction to Strategic Management
2. Understanding Strategy ELECTIVES Sem III
3. The Strategic Management Process
4. Environmental Appraisal & SWOT Techniques for Operations Efficiency
5. Corporate Level Strategies: I 1. Systematic Problem Solving
6. Corporate Level Strategies: II 2. 7 QC Tools
7. Tools for Strategic Analysis & Choice: I 3. Quality Circles
8. Tools for Strategic Analysis & Choice: II 4. 5-S for Good Workplace Organisation
9. Implementing Strategy: I 5. SMED for Set-up Time Reduction
10. Implementing Strategy: II 6. MUDA (Waste) Elimination
11. Implementing Strategy: III 7. Poka-Yoke (Mistake/Error Proofing)
12. Strategic Evaluation & Control 8. Statistical Process Control (SPC)
9. Kaizen
Planning & Control of Operation 10. Daily Work Management (DWM)
1. Aligning operations strategy with overall business strategy 11. Benchmarking
2. Demand Forecasting: Impact of demand variability on 12. Total Productive Maintenance
operations 13. Total Quality Management (TQM)
3. Balancing capacity & demand
4. Production Planning & Scheduling Operations Strategy
5. Techniques for optimizing production processes 1. History of Operations Management - Current Status &
6. Long-term planning for production & resource allocation Vision 2020
7. Managing capacity & inventory levels 2. Operations Strategy - A Strategic Fit with Corporate,
8. Inventory Control Business & Technology Strategies
9. Materials Requirement Planning (MRP) 3. Operations Strategy & Competitive Dimension
10. Statistical tools for process improvement 4. Stakeholders & Strategy
11. Managing project timelines & resources 5. Product/Process Design & Strategy
12. Integrating supply chain with overall operations planning 6. Operations Strategy & Market Requirements
13. Lean Operations & Control 7. Company / Product / Service Profiling & Downsizing
14. Sustainable Operations 8. Capacity Decisions
9. Operation Strategy Implementation
Materials Management 10. Implementing Operation Strategy (Modern Techniques)
1. Introduction to Materials Management 11. Strategic Quality Management, CAD, CAM & CIM
2. Materials Planning 12. Delivering Value to Customers’ Key Performance Indicators
3. Purchase Management: An Overview 13. Investment Decisions, Market Feedback & Organizational
4. Buying Policies Learning
5. Buying at the Right Price
6. Project & Capital Goods Purchasing Project Management (Operations)
7. Transport & Traffic Management 1. Introduction to Projects
8. The Stores Function 2. Project Management Process
9. Stores Operations 3. Project Financing & Evaluation
10. Fundamentals of Inventory Management 4. Project Estimation & Economic Analysis
11. Economic Lot Size 5. Organising Projects
6. Project Planning ELECTIVES Sem IV
7. Networks for Project Management
8. Resource Levelling & Project Crashing Technology Management
9. Project Implementation & Monitoring 1. Introduction to Technology Management
10. Controlling Projects 2. Competitive Advantages through New Technologies
11. Projects Contracts Management 3. Technology Strategy
12. Management Risk in Projects 4. Technology Forecasting
13. Project Quality Management 5. Technology Assessment
14. Software Project Management 6. Technology Diffusion & Absorption
15. Issues in Project Management 7. Technology Transfer Management
8. Human Aspects in Technology Management
SEMESTER IV 9. Issues in Technology Management

Industry 4.0 World Class Manufacturing

1. Introduction to Industry 4.0 1. Overview & History
2. Drivers & challenges of digital transformation 2. Changing Scenario & Measures for WCM
3. Interconnected systems & intelligent automation 3. Productivity & Work Study
4. Overview of IoT & its applications in industry 4. Manufacturing Strategy
5. Role of big data in Industry 4.0. 5. Product & Process Design
6. Applications of AI & ML in manufacturing 6. Waste Elimination
7. Cloud-based services for Industry 4.0. 7. Toyota Production System (TPS)
8. Real-time monitoring & control 8. Views of Experts (Gurus)
9. Concept of digital twins in Industry 4.0 9. Lean Six Sigma
10. Communication standards in Industry 4.0 10. Modern Techniques
11. 5G Technology in Industry 4.0 11. World Class Indian Companies
12. Supply Chain & Logistics
13. Industry 4.0 Standards & Regulations Business Process Re-engineering
14. Digital SCM 1. Introduction to BPR
2. Business Processes & MIS
Supply Chain Management 3. Strategic Planning & BPR
1. Introduction to Supply Chain Management (SCM) 4. Strategic Impact of IT & BPR
2. Logistics to Supply Chain Management (SCM) 5. BPR Principles
3. Forecasting & Aggregate Planning 6. Business Process Reengineering Techniques & Methodologies
4. Inventory Management in SCM 7. BPR & QMS
5. Transportation 8. Organising & Implementing BPR
6. Inbound Supply Chain Management 9. Managing Barriers to BPR Success
7. Outbound Supply Chain Management 10. BPR in Banks
8. Designing Supply Chain Distribution Network 11. ERP & BPR
9. Postponement & CRM in SCM 12. SCM & BPR
10. Outsourcing & Financial Aspects of SCM
11. Role of IT in Supply Chain Management
12. E-Business & the Supply Chain
13. SCM Measurement
14. The Indian Supply Chain Architecture

Project Management
1. Introduction to Project Management: Genesis, history &
evolution
2. Project Phases & Organisation
3. Understanding & Meeting Client Expectations
4. Project Planning
5. Working with People on Projects
6. Networks for Project Management
7. Resource Levelling & Project Crashing
8. Project Implementation & Monitoring
9. Controlling Projects
10. Introduction to Projects Contracts Management
11. Focused areas from PMBOK
12. Introduction of other useful frameworks