Coursera

Administrator Guide

Authored by Coursera
Version 2.5 - Aug 2021
Coursera © Copyright 2020.
All rights reserved. 1
Welcome to Coursera!
Congratulations on starting your Coursera
learning program! This guide was written to
help you navigate the Coursera administrator
platform and start managing your Coursera
learning program(s).

What is Coursera?
Coursera is the world's leading online learning
platform. With Coursera, you can easily offer
world-class content and credentials from the world’s
top universities and companies, drive skill
development with role-based learning, and track and
benchmark skill proficiency against over 60 million
learners.

Why learn on Coursera?

Learning on Coursera will help your learners:
✓ Learn new skills to help excel in their current role
✓ Help prepare for their dream job
✓ Maintain essential and critical skills
✓ Become better informed on a variety of topics
✓ Access content from 160+ universities & 30+
industry partners
✓ Be part of a community of over 60+ million global
learners
Getting
Started
 Getting Started

Overview

This document was written to help you navigate your way around the Coursera admin portal & invite
learners to your Coursera learning programs.

After reading this document, you’ll know how add/remove learners from your programs, extract
learner data from programs, and send customized email communications to learners.

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Coursera supports the most recent versions of the following browsers on computers:

● Google Chrome, Mozilla Firefox, Safari, Microsoft Edge

If you're using an older browser, updating your browser can help resolve issues using the admin tools. To
use Coursera on a mobile device, please download the Coursera mobile application.

Requirements for using Coursera on a computer:

● To use Coursera on the web, you'll need a reliable Internet connection and a computer with at least
1GB of memory/RAM.
●
Requirements for the Coursera mobile app:
● You can use the Coursera mobile app with iPhone and iPad (iOS 9.0+) and Android (5.0+) devices.

Note: Coursera admin portal needs to be accessed through a laptop or a desktop

 Admin Home Page

Your Admin Home Page

Access your admin platform by navigating to your Coursera Admin instance. The link to your admin
portal is provided by your Coursera customer team.

● www.coursera.org/o/[your-org-name]/admin

On the top of the admin home page is the summary tab that shows high level metrics in order to help
you assess the overall program health with a single glance. Please note that these two dashboards
provide a cumulative overview of all the learning programs set up for your organization

This includes the following metrics. The date range starts from the start of your Coursera subscription.
● Enrollments: Total number of courses all the learners from your organization have enrolled
into
● Learning hours: Total number of hours learners have spent progressing through courses
● Lessons taken: A lesson is a cohesive unit of content within a course including several items

Usage Overview section below the summary tab provides admins with "learner funnel" data in order
to pinpoint how to optimize the performance of the program.
This is a visual overview to identify where the “leaky bucket” is in the learner funnel whether that be
invitations sent, learners who have joined, or learners who have enrolled

Below each stage, there are quick action buttons that allow the admin take the corrective measures
needed for each stage (i.e. resend invites or remind those joined to enroll in courses)

*The summary data (1st dashboard) will update daily while the usage overview data (2nd dashboard) will
update every two hours. The licenses consumption metrics updates every 24 hours.
 Admin Home Page

Below the Summary and Overview sections is your Learning Programs section. You can invite your
employees to these programs.

Click on the title of the program you want to administer. This will redirect you to the program admin
main page.

What are Programs?

The programs act as a bucket to segregate your learners belonging to different categories and usually
have varying learning needs. Coursera team works with your team to decide this program structure
based on your organization’s needs

Note : Please note that neither an organization admin or a program admin can add a new program
to your portal post launch, to do so please reach out to [email protected]

The program card will show the numbers below:

● Learners Invited. Clicking on Invite learners will allow you to invite learners in bulk.
● Learners Joined. Clicking on View learners will navigate you to the program’s Manage Learners
sub-tab which will automatically surface a list of learners who have joined the program.
● Enrolled Learners. Clicking on View enrolled learners will navigate you to the program’s
Manage Learners sub-tab which will automatically surface a list of learners who have enrolled in
courses.
Program Admin
Section
 Program Admin Section - Home

Once you click into a Learning Program, you will see five sub-tabs and the button to preview how a
program will look like for learners via the Preview Program button:

● Program Home
● Manage Learners
● Catalog
● Leaderboard (if available)
● Program Settings
● Preview Program button to view a program from a learner's perspective

Program Home Sub-tab : Here you will see an overview of the learning program
under two different sections:

1. Program Summary :

● Learners in this program. This number shows the number of users who have joined the program and
is updated every 2 hours. Clicking on the Manage learners button navigates you to the Manage Learners
sub-tab.
● Courses in the catalog. This is the number of courses learners can access in the program. Clicking on
the View Catalog button navigates you to the Catalog sub-tab.

2. Learner engagement with this Learning Program. This usage overview shows the learner metrics at the
program level

Note: Hovering the mouse pointer over the “?” icon will surface the specific tile’s description.
 Program Admin Section - Manage Learners

The Manage Learners sub-tab in a Learning Program is comprised of the

following features:

1. How to select a “Learner activity status”

Select the Learner activity status dropdown and filter by one of the available statuses:

● Joined this program

● Invited but never joined this program
● Joined but have no current enrollments
● Enrolled but have no completions
● Enrolled but inactive for the past 30 days
● Inactive for the past 90 days
● At least 1 completion in the last 30 days
● Removed from this program
Note: You can only select one status at a time. Currently, there is not a way to customize this dropdown. Also,
this table is updated on a real time basis.

2. How to add filters

Select filters to further isolate a specific user population by:

● Current enrollment in a course/specialization

● Contract
To do this, select Filters located below the Learner activity status drop down where you will see the
option to select/deselect any combination of: Current enrollments and Contracts

Currently, there is not a way to customize the filters list.

Once your filter selections have been made, click Back located at the bottom of the selection window
then click Apply.

You also have the ability to search for a specific name or email by using the search bar located directly
below the Learner activity status dropdown.
 Program Admin Section - Manage Learners

3. How to select a “Learner activity status”

To allow for seamless usability, you will see your applied filter types. To remove, click the “X” or select
Filters and click Clear all located at the bottom of the selection window if you want to remove all filters,
then click Apply.

4. Adding or Removing Columns

To add or remove column headers from your users list, select Columns. A selection window will appear
showing a list of column values that include:

● Learner (note: this is automatically selected and cannot be deselected)

● Join Date
● Invitation Date
● Last Activity Date
● Status
● Contracts
● Current Enrollments
● Completions
● External ID
● Removal date
● Allow return
Select or deselect the columns you want surfaced in your users list. Currently, there is not a way to
customize this columns list. Once your selection is complete, click Apply.

Selecting the Reset button will restore the list to only surface column values recommended by the system.
 Program Admin Section - Manage Learners

5. Navigating your users list

You can view additional columns by scrolling horizontally on the page.

Clicking column headers (e.g. # Enrollments) will allow you to rank search results (highest #
enrollments vs lowest # enrollments).

You also have the option to show more rows by selecting the Show dropdown and selecting the
number of rows you want to see on the page. You can move between pages by using the page
navigation selector as well.

6. Removing learners and invitations

Selecting a specific user or users will surface the option to remove the learner or invitation depending
on the learner activity status you have the users list filtered on (joined vs. invited).

Remove a learner
To remove a learner, select Remove learner.

A pop-up will appear where you will want to either select:

● Require selected learner to be re-invited to rejoin these programs. This will require a new
invitation to be sent to the learner should the decision be made to grant the learner re-access
to the program. The learner will be notified via email that they have been removed from the
program.
● Allow selected learner to rejoin these programs without an invitation. The learner will be
notified via email that they have been removed from the program but that they are able to
rejoin via a button included in the email notification.
Once your selection has been made, click Remove.

Remove an invitee
To remove an invitation, select Remove invitations.

A pop-up will appear where you will want to confirm removal. Click Remove. Please note this action will
trigger an automated email sent to the learner.

At the end of each row, you will see the option to remove a learner or invitation as well.
 Program Admin Section - Manage Learners

7. Inviting Learners
Send an invitation to a single learner

● Click the +Invite Learners dropdown

● Click Invite Learner

● Fill in required fields: Name and Email. External ID is an optional field.Click Continue.

● A pop-up to choose a contract will appear:

○ Choose the contract you want to associate the invited learners to. You can only select
one contract at a time.
○ Click Continue once your selection is complete.
● Review the invitation preview for errors. During this stage you will want to review the below for
accuracy:
○ Learner details
○ Program
○ Contract
● Check the box for Send invitation to new learner if you want invitation email to be sent.
Uncheck this box if you do not want an email to be sent.
● Click Send invitation if the box to send invitations to new learner is checked or Create
invitation if the box is unchecked.
● Confirmation messages will appear once complete. Exit out of these messages.

People you’ve invited access your program by either...

★ Clicking the link in their email invitation or

★ Clicking through the Program URL (found on the program settings page) and signing into
Coursera using the email address that was used to add them as an invited member.

After someone accepts your invitation and becomes a member of your program…

✓ They will count toward the number of licenses available in your plan
✓ They will have access to the courses and specializations you chose for your program
✓ Admins will be able to see their course progress and completion data
✓ Any coursework they do will be connected to the account they use to access your program, and
cannot be transferred to a different account

Once you invite people to your program, they will need a Coursera account to access your program. If
you send Coursera system-generated program invitations, learners can link their program access to an
existing Coursera account.
 Program Admin Section - Manage Learners

8. Inviting Learners in Bulk

Send an invitation to a single learner

● Click the +Invite Learners dropdown

● Click Send Bulk Invitations

● A pop-up to choose a contract will appear:
● Choose the contract you want to associate the invited learners to. You can only select
one contract at a time.
● Click Continue once your selection is complete.

● Click on download the .csv template link:

○ Open the CSV file and add rows for all your learners. Note: All 3 headers are required.
○ “Full Name” and “Email” are required fields.
○ “External ID” is an optional field (even if you don’t fill this column, make sure to include
the header)

● Go back to the popup prompt and click the browse files link and upload your completed CSV file.
You can also drag and drop the file into this page:
● Click Upload
● Review the file upload preview for errors. During this stage you will want to review whether:
○ all rows were uploaded
○ the program is correct
○ the contract is correct
● Check the box for Send invitations to new members after import if you want invitation emails
to be sent. Uncheck this box if you do not want emails to be sent out.
● Click Send invitations if the box to send invitations to new learners after import is checked or
Create invitations if the box is unchecked.

A confirmation popup will appear stating the import is complete and that the invites were sent (if applicable):
Click Close.
 Program Admin Section - Manage Learners

9. Email Domain Whitelist : This is another way for your learners to join the program
directly using the program URL without the admin adding learners

You can whitelist email domains in your program so that any learner that registers with a matching
email address can access the program if they navigate to the program url.

For example, if you set up “acme.edu” as a whitelisted domain, any learner with that email domain, like
“[email protected]” would be able to join through the program url.

Once you select the Edit Whitelist link, a new window will appear where you will select the “+” sign to
add domains one at a time or the blue “Import” button to upload in bulk.

Adding Email Domains in Bulk: : To bulk add domains follow the steps mentioned below

● Click the +Import option to add domains in bulk

● When selecting this option, a window will appear. Download the CSV template and upload with
the domains to be added in bulk.
● Once uploaded, select whether you would like to update existing domains in the whitelist then
select the Import button
● If your instance has more than one contract, choose the contract from which members of the
whitelisted domains will consume memberships or enrollments. Once selection has been
made, click Continue.

Note: Please type the email domain without a “@” symbol and choose the contract from which
members of the whitelisted domains will consume memberships or enrollments.
 Program Admin Section - Manage Learners

● A pop up will appear confirming that the import is complete where you will also have the
opportunity to review results. Click Ok to close the window.

● You will find that the added domain(s) are now listed under the Email Domain Whitelist section.

● If you wish to remove email domains click on the trash icon to the right of the listed domain.

Locate the program link to share with learners

Note: Due to security risks common email domains such as gmail.com are not supported. Please use one
of your organization’s official email domains.
 Program Admin Section - Manage Learners

10. Downloading CSV Files

You are able to download a CSV file of the user list. To do this,

1. Select the users you want to download

2. Click on the Download as .csv link
3. Once downloaded, you can view the csv file which will include all the column headers that
you have selected

11. Sending Messages

You are able to send messages to the population of individuals filtered in the users list. Selecting a
specific user or users will surface the option to send a customized message depending on the learner
activity status you have filtered on.

Selecting the Send message button will redirect you to the Messages homepage where you will have
the ability to send targeted and customized messages to different cohorts within a learning program
regardless of whether filters have been applied.

PREVIEW PROGRAM button is visible across sub tabs and it redirects you to a page that shows you what your learners will see
when they join the program.
 Program Admin Section - Catalog

The Catalog sub-tab shows a bird’s-eye view of all collections and course
recommendations curated in the program. Each course listing will show the number of learners
enrolled and the number of learners who have completed the course.

On the Curated Collections level, you will be able to:

● Add a new collection by clicking on the +Add Collection button.

● Add new courses to a collection via the +Add Recommendation link.

○ Select courses you want to add by clicking on the: (1) course tile or (2) the check mark
icon on the bottom right of the tile. If you know the name of the course, use the (3)
search bar provided.

○ Once you are complete selecting courses, click the Add Courses button located at the
bottom right of the page then select Done.
● Edit both a collection’s name and description via the Edit link.
● Delete a collection via the Delete link.
● Download a collection-level gradebook report via the Export Gradebook link.
● Rearrange the placement of the collection by selecting the hamburger icon.

On a course level, you will be able to do the following when selecting a single course or multiple
courses:

● Move courses to a different collection within the program via the Move courses link.
● Copy courses to a different collection within the program via the Copy courses link.
● Download a course-level gradebook report via the Download Grades link.
● Remove a course via the Remove course link.
● Rearrange the placement of the course by selecting the hamburger icon.
 Program Admin Section - Settings

Settings sub-tab is where you can control branding for your program. You can also
put an enrollment cap per learner by setting a value in the COURSE ENROLLMENT LIMIT box.

The program URL you share with your learners if you choose not to send them an invite using
Coursera’s email invitation feature.

You can also delete your program by clicking Remove Program. Proceed with caution - Once you
remove your program this action can’t be undone.
Inviting
Learners
(Users Tab)
 Users Page - Member Management

Inviting a Member
In the Users page, you can invite learners either in bulk or one at a time :

Send bulk invitations : To send bulk invitations from the Users page:
● Click the +Invite Learners dropdown
● Click Send Bulk Invitations
● Choose the program and contract you want to invite learners to. You can only select one
program and contract at a time.

● Click on download the .csv template link from the prompt

● Open the CSV file and add rows for all your members. Note: All 3 headers are required.
● “Full Name” and “Email” are required fields.“External ID” is an optional field (even if you don’t fill
this column, make sure to include the header)
● Go back to the popup prompt and click the browse files link and upload your completed CSV
file. You can also drag and drop the file into this page:
● Click Upload
 Users Page - Member Management

Inviting a Member

Send an invitation to a Learner : To send an invitation to a learner:

● Click the +Invite Learners dropdown
● Click Invite Learner
● Fill in required fields: Name and Email. External ID is an optional field.
● Click Continue.

● Choose the program and contract you want to invite the learner to. You can only select one
program and contract at a time.
● Review the invitation preview for errors. During this stage you will want to review the below for
accuracy:
○ Learner details
○ Program
○ Contract
● Check the box for Send invitation to new learner if you want invitation email to be sent.
Uncheck this box if you do not want an email to be sent.
● Click Send invitation if the box to send invitations to new learner is checked or Create
invitation if the box is unchecked.
● Confirmation messages will appear once complete. Exit out of these messages.
Messaging
Learners
 Learner Communications

Emailing your learners

Using this functionality, you can send tailored messages to different learner cohorts; can create a
custom message or choose from a library of presets.
To use this feature, go to Messages homepage > Create a message button.

Selecting “Create a message” button will direct you to a new page that will guide you through the
message creation process.Here you will see three sections:

● Define message audience

● Message details
● Preview message

1. Define message audience

1. Select the message’s audience. There is also an option to

write a custom message without presets.

2. Select additional filters (optional).

To apply filters, select Filters where you will see the option to
select/deselect any combination of:

● Current enrollments
● Learning programs
● Contracts

3. Once an audience has been selected and optional filters

have been applied, click Next to proceed to the second
section where you will edit the message details.
 Learner Communications

Emailing your learners

2. Edit message details

In this section, you will have the opportunity to customize

your message using the following headers. Note: You can
only customize the below parameters and not the overall
look and feel of the emails.

● Message Subject
● Message Content
● Add a call to action button
● Edit the sender’s name (optional): By default, the
sender’s name will be the name of the creator of the
message.
● Include a reply-to email address (optional): If left
On, recipient responses will go directly to the
message sender’s inbox. If left Off, recipient
responses will be directed to [email protected].

Once complete, select the Preview message button to

proceed with previewing the message prior to send off. To
cancel the message, select the Discard message button

3. Preview and send message

In this section, you have the opportunity to preview your

message prior to sending.

For sending the message, you will be required to agree to

Coursera’s Terms of Use and Privacy Policy.. Once you’ve
agreed to the policies, click Send.

You can also send messages to the population of individuals filtered in the users list on Users Home
Page. Selecting a specific user or users will surface the option to send a customized message
depending on the learner activity status you have filtered on. Selecting the Send message button will
redirect you to the Messages homepage where you will have the ability to send targeted and
customized messages to different cohorts within a learning program regardless of whether filters have
been applied.
 Learner Communications

Coursera Email Settings

Coursera will send emails to learners in your programs with announcements specific to the courses
they're in, for example, upcoming deadlines. Learners in your programs can opt out of emails from
Coursera using the Email Preferences section of their Account Settings page.

Coursera will not send more general emails like course recommendations. Learners in your
programs are automatically opted out of these additional communications from Coursera. They are
also automatically opted out of emails from the universities who offer the courses in your program.

Please note apart from the Enterprise program related emails shown below, there are a number of
Coursera course content related emails that are sent to learners. Click here to know more about
the same.

Learning Program Welcome Email

Invitation Email

Course Welcome Email

Specialization Welcome Email Program Exit Email

Reporting
Reporting - Email Reports

Overview
You can see detailed data about your members by generating an Email Report. This standard
report includes three (3) separate comma-separated value (.csv) files to help you better understand
your learners' progress:

Usage Report: shows data on your learner’s individual progress on their enrolled courses
Membership Report: shows data on your learners’ member status and their total enrollments
Specialization Report: shows data on a learner’s progress in their enrolled specializations

The report includes personal information (name and email address) about all members in your
programs.

Send yourself the report via a one-time email

Follow these steps to send yourself an email report

Go to your Admin Dashboard.

Click on Email Report.

Select whether to generate data only from:

● active contracts or
● data from all time, including expired contracts
Select the Send now button to have the report emailed
to you.

The report will be emailed within 10-15 minutes after

the request.

Note: The data in the reports are updated daily. What

this means if that if there is new learner activity, the
email reports will reflect that within 24 hours.

Check your inbox for the report email. Click on

“Download” to download a zip file containing the 3 csv
reports.

If you don’t immediately receive the email, check again

with 1 hour or your spam folder.

Contained in the zip file are 3 reports to help you better

understand your learners’ progress

I) member-report
II) usage-report
III) specialization-report
 Reporting - Email Reports

Schedule weekly reports to be automatically

sent via email
Organization-level admins can set up the Report Schedule to have the report emailed automatically
to all administrators on a set schedule.

To set up the Report Schedule via the "Email Report" link:

● Open your Admin Dashboard and navigate to the Home tab.

● Select the Email Report link.
● Navigate to the section highlighted below and select the Click here link.

● Select the program(s) and day(s) of the week for which you want to receive reports. Once selection
is complete, click Save.
 Reporting - Data Dictionaries

Usage Report shows data on your learner’s individual progress on their enrolled courses.
Header Description Sample Data

Name User's full name. Each of the user's unique course enrollments will show as a separate row in this report. Jo Doe

Email User’s email address. [email protected]

External Id User’s external ID. This is an optional field when inviting Users from the "Invitations" page. 12345

Course Name of the course or Rhyme project enrollment. AI For Everyone

Course ID Alpha-numeric unique identifier for the course. daG-a-O1EeijKBISCWxf6g

Course Slug Text identifier for the course which also comprises the course URL on the Coursera consumer site (coursera.org). ai-for-everyone

University Partner that authored the course. deeplearning.ai

Enrollment Time Date and time when User enrolled in course. 2019-12-23T06:18:32.782Z

Class Start Time Start date of course. 2020-01-06T08:00:00.000Z

Last Course Activity Time Last time User interacted with any course item (e.g. watched a video, read a note). 2019-12-23T06:36:27.000Z
How far the User is from completing all available course material. This is a percentage of how many course items have
been completed (e.g. watched a video, clicked into a reading).

Users can complete a course without achieving 100% progress if they choose to skip course items such as videos and
Overall Progress readings. 12.82
Total minutes a user has spent on continuous learning sessions. A learning session is defined as a continuous working
session of a user on the platform doing page views, start course items or complete course items. As long as a user has
not been idle for longer than 60 minutes, the session is a continuous session and the time is counted into learning
hours.

Offline learning hours are not part of this measure. For example the hours spent on programming assignments where
users may complete outside of the platform and come back to submit are not counted.

Estimated Learning Hours The learning hour is an estimate, it should never be referred as an exact number. 0.29
Yes/No field. This column is Yes if User has finished all required assessments and assignments.

Completed Users can determine what are all the required items under the "Grades" section in any course. Yes

Removed From Program Yes/No field. Indicates whether the user is an active member of the learning program. No

Program Slug Text identifier for the program which also comprises the program URL on your Coursera admin portal. program-1j8c4r

Program Name Name of the learning program where the enrollment is used. Learning Program
Name of the collection the User found the course or specialization. If the User found it through the browse menu or
Enrollment Source search bar, this field is left blank. Data Literary

Completion Time Date and time when User completed all required assessments and assignments 2019-12-23T06:36:27.751Z
Grade calculation of all required assessments and assignments. This number changes as Users progress through the
Course Grades course. 88.25

Contract The contract from which the User is occupying a license or enrollment Year 1 Contract 2020

Manager Name Bobby McManager

Manager Email [email protected]

Job Title Software Engineer II

Job Type This is an optional field you can append to your user's profile. Full Time

Business Unit You can add these fields through the "Members" tab in your program page OR work with your Coursera Team to have Product

Business Unit 2 this information be automatically populated through your single-sign-on (SSO). Enterprise

Location City Toronto

Location Country Canada

Location Region Ontario

 Reporting - Data Dictionaries

Membership Report shows data on your learners’ member status and their total
enrollments
Header DESCRIPTION Sample Data

Name User’s full name. Jo Doe

Email User’s email. [email protected]

External Id User’s external ID. This is an optional field. 12345

Program Name Name of the learning program where the enrollment is used. Learning Program

Program Slug Text identifier for the program which also comprises the program URL on your Coursera admin portal. program-1j8c4r

# Enrolled Courses Total number of courses the user has enrolled. 10

# Completed Courses Total number of courses the user has completed. 5

One of 3 values:
1) MEMBER - User accepted invitation to join Coursera

2) DELETED_MEMBER - User was removed as a member by a Coursera administrator

Member State 3) INVITED - User sent an invitation to join Coursera. MEMBER

Join Date Date and time when a User joined a Coursera program. 2019-09-04T19:50:10.161Z

Invitation Date Date and time when a User was invited to join a Coursera program. 2019-09-04T19:45:08.947Z

Last Activity Time Last time User interacted with course content. 2020-02-25T06:33:46.000Z

Contract(s) The contract from which the User is occupying a license or enrollment. Year 1 Contract 2020

Manager Name Bobby McManager

Manager Email [email protected]

Job Title Software Engineer II

Job Type This is an optional field you can append to your user's profile. Full Time

Business Unit You can add these fields through the "Members" tab in your program page OR work with your Coursera Team to have this Product

Business Unit 2 information be automatically populated through your single-sign-on (SSO). Enterprise

Location City Toronto

Location Country Canada

Location Region Ontario

 Reporting - Data Dictionaries

Specialization Report shows data on a learner’s progress in their enrolled specializations

Header Description Sample Data

Name User's full name. Each of the User's unique course enrollments will show as a separate row in this report. Jane Doe

Email User’s email address. [email protected]

External Id User’s external ID. This is an optional field when inviting Users from the "Invitations" page. 12345

Specialization Name of the specialization enrollment. Blockchain Revolution

Text identifier for the specialization which also comprises the course URL on the Coursera consumer site
Specialization Slug (coursera.org). blockchain-revolution-enterprise

University Partner that authored the course. INSEAD

Enrollment Time Date and time when User enrolled in course. 2019-05-11T22:18:19.621Z

Last Specialization Activity Time Last time User interacted with course content. 2020-02-03T21:27:47.000Z

Completed Yes/No field. This column is Yes if User has finished all graded assignments. No

Removed From Program Yes/No field. Indicates whether the user is an active member of the learning program. Year 2 Contract 2020

Program Slug Text identifier for the program which also comprises the program URL on your Coursera admin portal. program-31gz4

Program Name Name of the learning program where the enrollment is used. Learning Program
Name of the collection the user found the course or specialization. If the user found it through the browse
Enrollment Source menu or search bar, this field is left blank. Collection Name
This is the date and time when the user finished all courses in the specialization and their respective
Specialization Completion Time required assessments and assignments 2020-02-03T21:27:47.355Z

Contract The contract from which the user is occupying a license or enrollment Year 2 Contract 2020

Manager Name Bobbi McManager

Manager Email [email protected]

Job Title Software Engineer II

Job Type This is an optional field you can append to your user's profile. Full Time

Business Unit You can add these fields through the "Members" tab in your program page OR work with your Coursera Product

Business Unit 2 Team to have this information be automatically populated through your single-sign-on (SSO). Enterprise

Location City Toronto

Location Country Canada

Location Region Ontario

 Reporting - Gradebooks

Accessing Gradebooks
You can generate multiple email reports to receive detailed reports of all of your learners’ course
grades.

1. Course Level Gradebook

You can generate a gradebook extract for individual courses from a learning program Catalog
sub-tab:

● Click on Download Grades when selecting the course to trigger an email report which contains
learner data for all learners in the course.

● Check your inbox for the gradebook email. Contained in the email is a link that will download 2
CSV file reports. The link will expire in 24 hours upon delivery.
a. assessment_attempts.csv - This report shows all your learners’ attempts at taking
graded assessments (e.g. exams)
b. gradebook.csv - This report shows all your learners’ graded assignments

2. Collection Level Gradebook

You can generate a gradebook extract for all courses within a collection from a learning program
Catalog sub- tab:

● Click on the Export Gradebook link collection to trigger an email report which contains learner
data for all learners and all courses with activity in the selected collection.

● A message will appear confirming the gradebook is being prepared. Select Okay to close
message.

● Check your inbox for the gradebook email. Contained in the email is a link that will download
the gradebook report for the collection.
 Reporting - Gradebooks

3. Organization and Program Level Gradebook

You can generate a gradebook extract for all courses within an organization or program from the
organization Home page:

● Scroll down to the Learning Programs section

● Click the Export Gradebook button above the list of program cards
● Filter for a specific program to include in gradebook by selecting "Programs"
● Choose the program(s) then click Apply
● Select Date range to set a date range to export a gradebook to include learner grades for
courses that had activity during the selected date range. This option is defaulted to "All Time"
● Choose whether to export one CSV file per program or a single file that contains data for all
selected programs. This option is selected by default
● Select Export when ready to download
● A pop-up will appear confirming that your export is being prepared and will be emailed once it
is ready. You should expect to receive the email within 15 minutes. Select Okay to close.
● Check your inbox for the gradebook email. Contained in the email is a link that will download
one or multiple reports depending on the number of programs selected and whether you
chose to bundle the data for multiple programs into one report.
Reporting - Analytics

Analytics Reports
Organization admins have access to learner
reports and industry benchmarking
information. Access these reports by clicking
on Analytics from your Coursera admin
home page.
Note: Program admins do not have access to Analytics

Learner Activity shows your organization’s

the enrollment and completion trends.

You can use the filters and settings above to

refine the data that is shown in this
dashboard and any other report in the
Analytics dashboard.

Learner Feedback shows your learners’

feedback on the courses they are taking.

You can use this report to measure how

satisfied your learners are with the learning
content and how likely they are to
recommend the program to others.

Skills Development helps you understand

your organization’s level of skill mastery with
new and classic learning metrics

Utilization shows the overall status on your

licenses.

A member occupies a license, which becomes

"utilized" once they enroll in their first course.
Note: the number of members is capped at
the number of purchased licenses.

Note : We have enabled skill tracking for a total of 35 skills across Business, Tech, and Data Science
domains in our skills development dashboards
To make it easier to read, we have added coloring based on which domain they belong to (Data Science
are represented by Red, Computer Science by Blue, and Business skills by purple).
 Skills Development >> Distribution

Visualize your organization’s level of skill mastery and how many learners
are classified as beginner, intermediate, or advanced.

Learner Proficiency by Top Skill Why does this

matter?

Shows at a glance how program

participants are developing skill
proficiency: in what skills, and at
what level.

You can use this information to

understand what skills or
proficiency bands you want to
focus your training on.

How is this
calculated?

We measure the skill proficiency

of employees using their
performance on in-course
assessments like multiple choice
WHAT IT DOES
quizzes, programming
Shows how many learners are at what level of skill mastery (Conversant, Beginner, assignments, and peer-reviewed
Intermediate, and Advanced), for the most popular skills learned at your organization. projects.

Median Hours to Mastery Why does this

matter?

Understand how much

investment is required to develop
[n] skills to [x] proficiency.

Also identify “quick wins” in skills,

and skills that may not be as
ROI-positive for your
organization.

How is this
calculated?

You have learners who fall into

each proficiency bucket. These
numbers are calculated by the
median # hours invested by each
WHAT IT DOES
learner at that proficiency level.
This shows the median number of hours it has taken your learners to get to each level of
skill mastery.
 Skills Development >> Mastery

Understand overall skill mastery among your learners and identify specific
individuals who are ready to apply their new skills on the job.

Skill Mastery Over Time Why does this

matter?

See if your learners are tracking

toward mastering the skills they
need

Identify lagging skill areas that may

need additional growth and
investment

Understand if your learning

engagement strategy is effective

Focus on opptys to introduce new

content to acquire the skills your
business needs

How is this
calculated?
WHAT IT DOES Total number of people who have
See how many of your learners have reached the Intermediate and Advanced levels of reached, for a given skill, either an
mastery over time, by skill. intermediate or advanced level,
over time.

Why does this

Skill Mastery Leaderboard
matter?

Find employees with intermediate

or advanced proficiency based on
their performance in course
assessments.

Celebrate top learners and

leverage social proof to drive
further learning engagement

Discover employees with relevant

skills to allocate to new projects
or opportunities

How is this
calculated?

We use an elo model to measure

skill proficiency across a
continuous spectrum. Learners
WHAT IT DOES achieve a score based on their
performance on in-course
Discover which learners have currently attained intermediate or advanced skill proficiency
assessments. We group people
in the skills you care about.
based into proficiency levels
based on the value of their score.
 Skills Development >> Learning Effort

Classic metrics to understand your learners’ efforts toward completing

assessments and time spent learning.

Total Assessments Completed by Skill Why does this

matter?

This is a more granular and

aggregated view of the total
amount of learning activity at
your organization.

It provides another option to

measuring total organizational
skill acquisition in addition to
“hours spent” or “courses
completed.”

Gives customers an intuition of

how their learners are building
the skills they are building and
help them trust our dashboards
intuitively

How is this
calculated?
WHAT IT DOES

This shows the total number of assessments your learners have completed, by skill. Total number of assessments
completed across different skills.

Avg Assessments Completed by Skill Why does this

matter?

Comparing this graph with the

former (Total Assessments
Completed by Skill) could help
you infer how hard the average
learner is working to get that
skill.

Understand how your learners

are building the skills they are
building

How is this
calculated?

Total number of assessments

WHAT IT DOES completed across different skills
This shows the average number of assessments your learners have completed, divided by number of people.
by skill.
 Skills Development >> Learning Effort

Classic metrics to understand your learners’ efforts toward completing

assessments and time spent learning.

Avg Hours Spent Learning Skill

Why does this
matter?

Many of our customers use

classic learning metrics to see if
their learning program is meeting
the design they intended.

How is this
calculated?

We add up the total # of hours all

learners spend learning skills and
divide those hours by the # of
learners.
WHAT IT DOES
This shows the average amount of time, in hours, it takes your learners to complete
learning a skill.

Most Relevant Courses per Skill Level Why does this

matter?

See what content is relevant* and

popular with learners at
intermediate and advanced levels
in a particular skill

Know which content to

recommend to other learners
that are just starting their
learning program

How is this
calculated?

Courses displayed are restricted

to the ones that your learners
have access to (so this table’s data
will vary from customer to
WHAT IT DOES customer). Of those, we process
These are the most relevant courses your learners are taking to learn a skill (as measured the recs based on relevance of
against how pedagogically well that course teaches that skill at a particular level). each course to teaching that skill.
Relevance is calculated from
Coursera’s tagging model, which
links the frequency of that skill
reported as learned with whether
the instructor reports that course
teaches that skill.
 Skills Development >> Learning Effort

Classic metrics to understand your learners’ efforts toward completing

assessments and time spent learning.

Glossary Why does this

matter?

Many customers have their own

skill definitions—or none at all.
Anchoring on a standard set of
definitions means a Coursera
CSM and her customer can get on
the same page and bring
strategic, targeted learning
programs to learners faster.

These domains and competencies

are the most popular domains on
Coursera. The BTD domains also
represent the broad subject areas
that contain skills which are
critical to the future of work.

How is this
calculated?

Coursera delivers learning in

Business, Technology, and Data
WHAT IT DOES Science. At Coursera, we define
Definitions of the higher-level skills that appear in these dashboards, and example each domain to include a set of 6
sub-skills. “canonical” competencies. These 6
competencies encompass the
skills required to achieve expertise
in the domain.

Individual skills capture specific

requirements to become an
expert within the competency.

Functionally, our competencies

and skills come from Coursera’s
Skills Graph, which is a set of skills
assembled through both
open-source taxonomies like
Wikipedia as well as
crowdsourcing from Coursera
educators and learners on what
they are teaching/learning on the
Coursera platform.
 Skills Development >> Skills Index

View how employees in your learning programs on Coursera compare to

those at other organizations today and over time.

Current Industry Benchmark Why does this

matter?

Understand the competitiveness

of your “skill portfolio” relative to
your industry peers; decide how
to allocate investment for the
skills that matter to your org.

How is this
calculated?

We average elo scores of your

learners and then compare you
via percentile rank to the other
organizations on Coursera in the
reference group you select (a
combination of geo, organization
WHAT IT DOES
size, and industry). Ranking
percentiles are divided into
This shows the fraction of organizations you outperform among the selected reference
quartiles: 0-25% (lagging), 26-50%
group, by skill.
(emerging), 51-75% (competitive),
76-100% (cutting-edge).

Industry Benchmark Over Time

Why does this
matter to
Enterprises?

Track your position (skill score)

over time compared to the
industry average—are you
performing on par with other
organizations you might consider
your peers or competitors?

How is this
calculated?

For your organization’s average

skill score, we take the skill score
of your employees who are
WHAT IT DOES
learning that skill. For the industry
This shows the average skill level of your employees over time compared to that in the average skill score, we take the
selected reference group for a certain skill (filter for more skills). average of all organizations in that
industry. We do this at each date
over time for you to see how your
organization’s skill score changes
in relation to the industry’s
average skill score.
Adding
Administrators
Admin Permissions

Adding Organization Administrators

As a Coursera organization admin you can add or remove other admins of your program at any time.
Organization Admins can:
● Add learners to any program
● Remove learners from any program
● Access learner data in any program

While anyone in your organization can be an admin, admins are usually:

● Managers in the Learning & Development department
● Managers in the Human Resources department
● Heads of Business Units or functional team
● Head of Departments of various schools at your university
● Controller of Examination or Academic Controller

To add Admins for your organization follow these steps.

Go to your Coursera homepage and

click on the “Users”tab

Add the email address of the person you want to

make an admin. This person must already have
a Coursera account registered to their
organization email.

The administrator list on top is for organization

admins - these are admins who have
administrative rights to all programs and we call
them org-level admins

The administrator on the bottom is for program

admins - these are admins who only have
administrative rights to their own specific
programs.

While adding Program Admins, you will be asked

which program you wish to assign to this admin

Click Add Administrator

Note: Adding an administrator doesn’t use up a

license. They will if they are a member of your
program.

Click on this icon to remove any administrator

 Admin Permissions

Organization Admin vs. Program Admin

Organization Admin View Program Admin View

Access to Home, Users and Messages tab but can only

Access to Home, Users, Messages & Analytics tabs. view the learners from their programs in these tabs.
Email usage reports contains all programs information. Email usage report contains only program-specific
information.

Access to Global settings

● Here the Organization Admin can change the
organization’s:
○ Name No Access to Global Settings
○ Brand color Access to Program settings
○ Brand assets (banner & logo) ● Here the Program Admin can change the
○ Set automated weekly report cadence program:
for available programs ○ Name and Tagline
○ Set default custom program invitation ○ Banner
message ○ Set course enrollment limit
○ Delete program. Proceed with this
Organization Admins also has access to each program’s option with caution as this action
setting page. cannot be undone.
Support for
Admins and
Learners
 Support for Admins and Learners

Support for Admins and Learners

Administrators can get support by:

● Visiting the Administrator Help Center which is home to articles that answer commonly
asked questions.

Download the
Coursera mobile
app to learn on
the go!

● Reaching out to [email protected] where skilled support agents will assist

via email. Please note that this email is not to be shared with learners.

Learners can get support by:

● Visiting the Learner Help Center which is home to articles that answer commonly asked
questions.

● Opening a chat from the Learner Help Center located

on the bottom right of the page.
Glossary
 Glossary

Definitions
Learner = Person who has started taking a course and is progressing towards its completion.

Course = Learning content that includes:

● Recorded video lectures
● Auto-graded & peer-reviewed assignments
● Community discussion forums

Note that the discussion forums are public. When learners participate in a discussion forum, they should be
aware that they are participating on an environment opened to all Coursera learners - including learners outside
of their organisation.

Invitee = A learner who is invited to join a Coursera learning program.

Enrollment = The action of a learner joining a program AND signing up for 1 course.

License = A membership into a Coursera learning program. Once an invitee joins a Coursera learning program, a
license is considered occupied.

Specialization = Sequence of courses in a subject area. Courses in a specialization are from the same partner.

Program = Collections of courses that consist of…

● One or several courses and/or
● Specializations and/or
● Individual courses from a specialization

Member = A person who joins a program, regardless of whether they enroll in a course.

Completion = A learner has completed all graded assignments. Completing a course is not the same as 100%
progress due to optional assignments, video progress, and turnaround time for peer assignment grading.
learners can complete a course without earning certificates if they opt not to verify their identity.

Skill Proficiencies for Skills Development Dashboard

Level Definition

Conversant Understands key terminology related to concepts and can discuss the business value of
potential applications
Passing one assessment is adequate to enter the conversant level

Beginner Ability to apply introductory level concepts on the job under direct supervision.
On average, new learners can move to the beginner level after taking some beginner assessments

Intermediate An Intermediate level indicates the ability to apply basic concepts on the job independently.
Learners can typically reach the intermediate level by completing assessments in one or two courses

Advanced Advanced level indicates mastery of the material and ability to both teach others
and identify novel applications of skills. Learners typically move from intermediate
to advanced after completing assessments across several intermediate-difficulty
courses. New learners with pre-existing knowledge who begin with advanced
content will progress more quickly.