TOP 100 SKINCARE BRANDS

TRENDING ON INSTAGRAM
DECEMBER 2023
The ranking is based on instagram followers, growth, engagement. The full list
of skincare brands has 679 brands in total, this is just the top 100 of those.
We have updated this list monthly for two and a half years now. New brands
are frequently added and if any brands that should be on this list seems to be
missing we’re happy to let you know where they rank if on the extended list or
add them for future months if they meet criteria.

You can now purchase the full list of 679 brands (or the full list of any of my
top lists) on my website for just $30. Doing this helps support my work so I can
continue to share it with you all.
Find it at mintoiro.com/reports

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 1

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SOL DE JANEIRO
2015
United States
Cruelty Free | Vegan
Founded by Marc Capra
Brand Type: Selfcare & Chill
Instagram Top Skincare Rank: 1

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 2

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2

RHODE
2022
United States
Cruelty Free | Vegan
Founded by Hailey Bieber
Brand Type: Modern Minimalist
Instagram Top Skincare Rank: 2

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 3

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STARFACE
2019
United States
Cruelty Free | Vegan
Founded by Julie Schott and Brian Bordainick
Brand Type: Pop Play
Instagram Top Skincare Rank: 3

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 4

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GLOW RECIPE
2017
United States
Cruelty Free
Founded by Sarah Lee and Christine Chang
Brand Type: Millennial Minimalist
Instagram Top Skincare Rank: 4

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 5

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5

SUMMER FRIDAYS
2018
United States
Cruelty Free | Vegan
Founded by Lauren Gores & Marianna Hewitt
Brand Type: Millennial Minimalist
Instagram Top Skincare Rank: 5

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 6

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6

BUBBLE
2020
United States
Cruelty Free | Vegan
Founded by Shai Eisenman
Brand Type: Pop Play
Instagram Top Skincare Rank: 6

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 7

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7

TREE HUT
2002
United States
Cruelty Free
Founded by Jin Song
Instagram Top Skincare Rank: 7

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 8

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8

TOUCHLAND
2016
United States
Cruelty Free | Vegan
Founded by Andrea Lisbona
Brand Type: Selfcare & Chill
Instagram Top Skincare Rank: 8

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 9

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9

LE LABO
2006
United States
Founded by Eddie Roschi and Fabrice Penot
Brand Type: Apothecary Lab
Instagram Top Skincare Rank: 9

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 10

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10

NACIFIC
2015
South Korea
Founded by Kim Hyungmin
Instagram Top Skincare Rank: 10

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 11

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DRUNK ELEPHANT
2012
United States
Founded by Tiffany Masterson
Instagram Top Skincare Rank: 11

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 12

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BEAUTY OF JOSEON
2018
South Korea
Cruelty Free
Founded by Sumin Lee
Brand Type: Millennial Minimalist
Instagram Top Skincare Rank: 12

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 13

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13

CAIA COSMETICS
2018
Sweden
Cruelty Free
Founded by Bianca Ingrosso
Brand Type: Millennial Minimalist
Instagram Top Skincare Rank: 13

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 14

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14

GLOSSIER
2014
United States
Cruelty Free
Founded by Emily Weiss
Brand Type: Millennial Minimalist
Instagram Top Skincare Rank: 14

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 15

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15

CAUDALIE
1995
France
Founded by Mathilde and Bertrand Thomas
Brand Type: Classy Clean
Instagram Top Skincare Rank: 15

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 16

14 - Glossier
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

15
R ank
10
Ch an ge
Caudalie Brand Im age

1
16 1
2 Sol de Janeiro
Byoma

2
17 -1 Rhode
Rituals

3
18 2
-3 Starface
Fenty Skin

4
19 2- Glow Recipe
Elemis

5
20 7
8 Summer Fridays
Pixi

6
21 -3
-1 Bubble
Aesop

7
22 -
21 Tree Hut
Clean Skin Club

8
23 3
6 Touchland
Dot & Key

9
24 -1
21 Le Labo
Stripes

10
25 -1
54 Nacific
SVR

11
26 2- Drunk Elephant
CeraVe

12 DECEMBER
27 Beauty
JENNIFER of
-3 2023 -Flamingo
-6 Joseon
Estate
CARLSSON - MINTOIRO - [email protected] 17
25 54 SVR
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

26
R ank
-
Ch an ge
CeraVe Brand Im age

1
27 1
-3 Sol de Janeiro
Flamingo Estate

2
28 -1
-5 Rhode
Minimalist

3
29 2
19 Starface
Harletté

4
30 9- Glow Recipe
Replenix

5
31 7
-1 Summer
The Fridays
Ordinary

6
32 -3
63 Bubble
Erborian

7
33 -
11 Tree Hut
Clarins

8
34 3
41 Touchland
CLEARSTEM

9
35 -1
73 Le Labo
Aime

10
36 -1
18 Nacific
Topicals

11
37 2
-18 Drunk
The Elephant
Outset

12 DECEMBER
38 -6
-11 Beauty
JENNIFER of
2023 -Naturium Joseon
CARLSSON - MINTOIRO - [email protected] 18
36 18 Topicals
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

37
R ank
-18
Ch an ge
The Outset Brand Im age

1
38 1
-11 Sol de Janeiro
Naturium

2
39 -1
-5 Rhode
Eadem

3
40 2
-3 Starface
Nuxe

4
41 -
46 Glow Recipe
ITK

5
42 7
29 Summer
Banila CoFridays

6
43 -3
-12 Bubble
JLo Beauty

7
44 -
29 TreeInkey
The Hut List

8
45 3
7 Touchland
Aman

9
46 -1
15 Le Labo
Clay And Glow

10
47 -1
-6 Nacific
Dr. Barbara Sturm

11
48 2 Drunk Elephant
Cosrx

12 DECEMBER
49 -6
111 Beauty
JENNIFER of
2023 -DIME Joseon
CARLSSON - MINTOIRO - [email protected] 19
47 -6 Dr. Barbara Sturm
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

48
R ank
2
Ch an ge
Cosrx Brand Im age

1
49 1
111 Sol de Janeiro
DIME

2
50 -1
50 Rhode Todd Bath Co.
Tubby

3
51 2
-2 Starface
Salt & Stone

4
52 -
22 Glow Recipe
Rodial

5
53 7
-2 Summer
KIKO Fridays
Milano

6
54 -3
6 Bubble
Vacation

7
55 -
-38 Tree Hut
Ranavat

8
56 3
-18 Touchland
Sisley-Paris

9
57 -1
27 Le Labo
Face Reality Skincare

10
58 -1
38 Nacific
Inde Wild

11
59 2
-1 Drunk
La Elephant
Roche-Posay

12 DECEMBER
60 -6
-14 Beauty
JENNIFER of
2023 -SK-II Joseon
CARLSSON - MINTOIRO - [email protected] 20
58 38 Inde Wild
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

59
R ank
-1
Ch an ge
La Roche-Posay
Brand Im age

1
60 1
-14 Sol de Janeiro
SK-II

2
61 -1
4 Rhode
Supergoop!

3
62 2
-26 Starface
Mad Rabbit

4
63 -
19 Glow Recipe
Heimish

5
64 7
45 SummerSkin
Sundae Fridays
Co

6
65 -3
-33 Bubble
Sallve

7
66 -
-44 Tree Hut
Wild

8
67 3
-14 Touchland
Good Molecules

9
68 -1
57 Le LaboE
Derma

10
69 -1 Nacific
Lancôme

11
70 2
-30 Drunk
OSEA Elephant

12
71 DECEMBER
1 2023 -Beauty
-6
JENNIFER of
TOILETPAPER Joseon
Beauty
CARLSSON - MINTOIRO - [email protected] 21
69 -1 Lancôme
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

70
R ank
-30
Ch an ge
OSEA Brand Im age

1
71 1 Sol de JaneiroBeauty
TOILETPAPER

2
72 -1
72 Rhode
Tropic

3
73 2
95 Starface
Saltair

4
74 -
-18 Glow
SwiitchRecipe
Beauty

5
75 7
65 Summer
Black GirlFridays
Sunscreen

6
76 -3
94 Bubble
Pai

7
77 -
-1 Tree Hut Bader
Augustinus

8
78 3
8 Touchland
Beekman 1802

9
79 -1
-20 Le Labo
Isntree

10
80 -1
-23 Nacific
Humanrace

11
81 2
148 Drunk Elephant
Bamford

12
82 DECEMBER
-6
10 2023 -Beauty
JENNIFER of
Sundae Joseon
CARLSSON - MINTOIRO - [email protected] 22
80 -23 Humanrace
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

81
R ank
148
Ch an ge
Bamford Brand Im age

1
82 1
10 Sol de Janeiro
Sundae

2
83 -1
-41 Rhode
Sulwhasoo

3
84 2
58 Starface
Coco & Eve

4
85 -
-5 Glow Recipe
PillowtalkDerm

5
86 7
91 Summer Fridays
Nip + Fab

6
87 -3
66 Bubble
L:A Bruket

7
88 -
67 Tree
Avril Hut

8
89 3
4 Touchland
The Skinny Confidential

9
90 -1
55 Le Labo
Patyka

10
91 -1
93 Nacific
Alastin Skincare

11
92 2
-15 Drunk Elephant
Agent Nateur

12
93 DECEMBER
-6
-12 2023 -Beauty
JENNIFER of
Oden Joseon
CARLSSON - MINTOIRO - [email protected] 23
 91 93 Alastin Skincare
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

92
R ank
-15
Ch an ge
Agent NateurB r a n d Im age

1
93 1
-12 Sol
Odende Janeiro

2
94 -1
-24 Rhode
Sensai

3
95 2
-4 Starface
Shiseido

4
96 -
-6 Glow Recipe
True to Skin

5
97 7
34 Summer
HaruHaruFridays
Wonder

6
98 -3
5 Bubble
Milk Makeup

7
99 - Tree Hut
L'Occitane

8
100 3
166 Touchland
Dear Me Beauty

9
This list is not the brandsLe
-1
withLabo
the most followers, what I’m trying to measure is
what brands are steadily growing and getting engaged attention. Brands that
have unusually -1
low engagement or brands that are losing followers get a penalty
10 Nacific
in the algorithm, since it’s a negative indication. Having a lot of followers but no
engagement might mean the brand bought followers or that followers really don’t
care11about the brand.
2 ADrunk Elephant
high rank on this list is an indication that the brand is
growing, has an engaged customer base and a lot of potential.

12 DECEMBER
-6
2023 -Beauty
JENNIFER of Joseon
CARLSSON - MINTOIRO - [email protected] 24
 NEW REPORTS AVAILABLE!

My new Beauty Brands Archetype Reports, the full trending

brands lists and the latest Nutricosmetics Trend Report are
now available for purchase on my website where you can
also find more information!

MINTOIRO.COM/REPORTS

DECEMBER 2023 - JENNIFER CARLSSON - MINTOIRO - [email protected] 25