ACADEMIC CURRICULA

POSTGRADUATE DEGREE PROGRAMME

(REGULATIONS 2022)

MASTER OF BUSINESS ADMINISTRATION

(HEALTH CARE AND HOSPITAL MANAGEMENT)

Two Years (Full-Time)

Learning Outcome based Curriculum Framework (LOCF)

Academic Year 2022 – 2023

SRM INSTITUTE OF SCIENCE ANDTECHNOLOGY

(Deemed to be University u/s 3 of UGC Act, 1956)

College of Management
Kattankulathur, Chengalpattu District 603203, Tamil Nadu, India
 Serial Page
Contents
Number Number

1 Department Vision Statement 1

2 Department Mission Statement 1

3 Program Educational Objectives(PEO) 2

4 Program Outcomes (PO) 2

5 Program Specific Objectives(PSO) 2

6 Mapping of POs with the PEOs 3

7 POs and Graduate Attributes 4

5 PG Program Structure (Total Credits:102) 5

6 Implementation Plan 6
Vision Statement:

To be a renowned Business School in Asia that impacts Business, Society and

Environment

Mission Statement:

Advancing knowledge and practice through research, innovation and collaboration

for the progress of students and to positively impact the stakeholders, business,
community and environment

College of Management, KTR campus is committed to be a transformational leader

in

• Advancing knowledge through Teaching, Research and Institutional Services

• Developing well-structured innovative programs and extraordinary experiences

that help students succeed in attaining their career goals

• Creating value through collaborative minds that could ethically and positively
impact the business, community and the environment

• Sustaining collegiate environment that employs Innovative and best practices

that contributes to the institutional development and growth

1
 Program Educational Objectives:

1. Be critical thinkers and business thought leaders

2. Collaborate to innovate and enterprise with diverse multi-cultural teams
3. Make Responsible Decisions that positively impacts all Stakeholders
4. Nurture personal growth and career success

Program Outcomes:
1. Ability to articulate the domain knowledge to achieve organizational and individual
goals
2. Ability to foster Critical-thinking, analytical ability, and data driven decisions
making skills
3. Ability to collaborate for organizational development and growth
4. Ability to recognize the organizational eco-system to formulate strategies,
sustainable systems and structures
5. Ability to integrate functional knowledge with leadership skill to solve business
problems with agility
6. Ability to demonstrate technological proficiency in globalised environment
7. Identify and practice the ethical issues for management decisions
8. Create Life-long learning environment for enhancing career and commitment
towards stakeholders
9. Conceptualize, evaluate and execute entrepreneurial opportunities and associated
Risks

Program Specific Objectives:

• Application of multidisciplinary knowledge comprising of finance, operations,

system, marketing and human resources management to integrate business
projects (PSO-1)
• Usage of business metrics to evaluate business projects to develop growth
strategies (PSO-2)
• Authorize the students to innovate and execute the healthcare and hospital
business idea during the challenging business situation (PSO-3)

2
Mapping of POs with the PEOs

Make
Collaborate to
Be critical Responsible Nurture
innovate and
Key Thinkers and Decisions that personal
PO # enterprise with
Deliverables Business positively growth and
diverse multi-
thought leaders impacts all career success
cultural teams
Stakeholders

Proficiency in
Domain
PO 1 Knowledge & Yes
fluent
Communication

Data-driven
PO 2 Yes Yes
Decisions
Objective
PO 3 Yes
Collaboration
Strategic
PO 4 Yes
abilities
Professional
PO 5 Yes Yes Yes Yes
Competency
Technological
PO 6 Yes
agility
Ethically
Sensitive &
PO 7 Yes
Stakeholder
conscious
Learner
PO 8 Yes
Centeredness
Entrepreneurial
PO 9 Yes Yes Yes
Skills

3
POs and Graduate Attributes

PO # PO Statements Graduate Attributes

• Knowledge of Business,
Management and Emerging
Ability to articulate the domain knowledge to Technologies
PO 1
achieve organizational and individual goals
• Proficient Communication

• Research and Business

Intelligence
Ability to foster Critical-thinking, analytical
PO 2
ability, and data driven decisions making skills • Problem Solving and Decision
Making

• Understanding and respecting

diversity, pluralistic societies and
Ability to Collaborate for organizational other cultures
PO 3
development and growth
• Global perspective

Ability to recognize the organizational eco-system

PO 4 to formulate strategies, sustainable systems and • Strategic abilities
structures
Ability to integrate functional knowledge with
PO 5 leadership skill to solve business problems with • Professional Competency
agility.
• Technological agility
PO 6 Ability to demonstrate technological proficiency
• Information Literacy

• Social and civic responsibilities

relating to the environment and
Identify and practice the ethical issues the society
PO 7
management decision
• Ethically Sensitive & Stakeholder
conscious

• Self-reflection and lifelong

Create Life-long learning environment for learning
PO 8 enhancing career and commitment towards
• Skills in variety of fields of
stakeholders
employment

• Skills in entrepreneurial
Conceptualize, Evaluate and execute development
PO 9
entrepreneurial opportunities and associated risks
• Risk Management

4
5
 PG Program Structure : (Total Credits : 102)

1.Professional Core Courses (C) 10 Courses 2. Analytical Skills Enhancement Courses (ASEC) 2 courses
Course Code Course Title L T P C
Course
Organizational Behaviour in Healthcare Sector 4 0 0 4 Course Title L T P C
MBH22101T Code
Epidemiology and Bio
Healthcare Economics 4 0 0 4 4 0 0 4
MBH22102T MBH22105T statistics
Business Analytics
Marketing Healthcare 4 0 0 4 0 0 4 2
MBH22103T MBH22208P (Practical)
Financial analysis and decision making for Healthcare
4 0 0 4 6
MBH22104T Professionals Total Learning Credits
MBH22106T Information Technology for Managers 3 0 0 3
MBH22201T Human Resources Management for Healthcare 3 0 0 3
MBH22202T Financial Management in Healthcare Sector 4 0 0 4 3.Soft Skills Enhancement Courses(SSEC) 1 Course

Healthcare Operations Management 4 0 0 4

MBH22203T
Risk Adjustment, Risk Sharing and Premium Course
4 0 0 4 Course Title L T P C
MBH22205T Regulation in Health Insurance Markets Code
Managerial Skills and
Research Methods for Healthcare Managers 3 0 0 3 MBH22107T 3 0 0 3
MBH22207T Communication
Total Learning Credits 37 Total Learning Credits 3

5. Entrepreneurial Skills Enhancement Core Courses (ESECC) 1

4. Discipline Specific Elective Courses (DSEC) 12 Courses
Course

Course Code Course Title L T P C Course

Course Title L T P C
Code
Entrepreneurship and
MBH22301T Strategic Management in Healthcare Sector 4 0 0 4 MBH22204T Innovations in Healthcare 4 0 0 4
Sector
MBH22302T Healthcare Tourism Management 4 0 0 4 Total Learning Credits 4

MBH22303T Healthcare Brand Management 4 0 0 4

6. Social Responsibility and Professional Core Courses

MBH22304T Healthcare and Hospital Core Services 4 0 0 4
(SRPCC) 1 course
Course
MBH22305T Hospital Information Management Systems 4 0 0 4 Course Title L T P C
Code
Service Design and thinking in
MBH22306T Legal environment for Healthcare Industry 4 0 0 4 MBH22206T Healthcare and Hospital 4 0 0 4
Management
Patient Engagement : A Consumer-centered Model To
MBH22401T 4 0 0 4
Innovate Health Care
Safety and Disaster Management
MBH22402T 4 0 0 4

Global Healthcare and Non Profit Organizations

MBH22403T 4 0 0 4

Ethical Practices in Healthcare and Hospital Management

MBH22404T 4 0 0 4 10. Ability Enhancement Courses (AEC) 2 Courses
Total Learning Credits( 6*4= 24 + 8= 32) 40
Course
Course Title L T P C
Code
Professional Upskilling - I
8.Industry Collaborative Courses (ICC) 2 Courses MBH22108P 0 0 2 1
(Practical)
Course Professional Upskilling – II
Course Title L T P C MBH22209P 0 0 2 1
Code (Practical)

MBH22309P Summer Internship 0 0 4 2 Total Learning Credits 2

Capstone Project 0 0 8 4
MBH22405P
Total Learning Credits 6

6
 IMPLEMENTATION PLAN
MBA in Health Care and Hospital Management

Curriculum and Syllabus – 2022

SEMESTER I

Course Code Course Title L T P C

MBH22101T Organizational Behaviour in Healthcare Sector 4 0 0 4

MBH22102T Healthcare Economics 4 0 0 4

MBH22103T Marketing Healthcare 4 0 0 4

MBH22104T Financial analysis and decision making for Healthcare Professionals 4 0 0 4

MBH22105T Epidemiology and Bio-Statistics 4 0 0 4

MBH22106T Information Technology for Managers 3 0 0 3

MBH22107T Managerial Skills and Communication 3 0 0 3

MBH22108L Professional Upskilling - I (Practical) 0 0 2 1

Total Credits 27

SEMESTER-II
MBH22201T Human Resources Management for Healthcare 3 0 0 3

MBH22202T Financial Management in Healthcare Sector 4 0 0 4

MBH22203T Health care Operations Management 4 0 0 4

MBH22204T Entrepreneurship and Innovations in Healthcare Sector 4 0 0 4

MBH22205T Risk Adjustment, Risk Sharing and Premium Regulation in Health Insurance Markets 4 0 0 4

MBH22206T Service design and thinking in healthcare and hospital management 4 0 0 4

MBH22207T Research Methods for healthcare managers 3 0 0 3

MBH22208L Business Analytics (Practical) 0 0 4 2

MBH22209L Professional Upskilling – II (Practical) 0 0 2 1

Total Credits 29

7
 SEMESTER III

Strategic Management in Healthcare Sector

MBH22301T 4 0 0 4
Healthcare Tourism Management
MBH22302T 4 0 0 4
Healthcare brand Management
MBH22303T 4 0 0 4
Healthcare and Hospital Core Services
MBH22304T 4 0 0 4
Hospital Information Management Systems
MBH22305T 4 0 0 4
Legal Environment for Healthcare Industry
MBH22306T 4 0 0 4
Summer Internship
MBH22307L 4 0 0 2

Total Credits = (6x4+2=26) 26

SEMESTER IV

Patient Engagement : A Consumer-centered Model

MBH22401T 4 0 0 4
Safety and Disaster Management for Hospitals
MBH22402T 4 0 0 4
Global Healthcare and Non-profit Organizations
MBH22403T 4 0 0 4
Ethical Practices in Healthcare and Hospital Management
MBH22404T 4 0 0 4
Capstone Project
MBH22405L 0 0 8 4

Total Credits 20

8
 \Course Course Course L T P C
MBH22101T Organizational Behaviour in healthcare Sector PCC Professional Core Course
Code Name Category 4 0 0 4

Pre-requisite Courses Co-requisite Courses Progressive Courses

Course Offering Department MBA Data Book/Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to Learning Program Outcomes (PO)

Global Exposure and Cross-cultured

CO-1: Remember about how people behave in organizations. 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
CO-2: Understand the practices followed in organizations to regulate individual behavior

To create a strategic plan for

CriticalThinking,BusinessAn

Social Responsiveness and

alysis,ProblemSolvingandIn
CO-3 Apply the insight on ways in which groups behave and work within organizations

gbusinessmetricstodevelop
tionalareasinHospitalManage
Domain Knowledge(BEDK)

Practice business ethics with

ImplementationofMultidiscipli

Evaluationofoperationsusin
naryknowledgeofvariousfunc

menttointegratebusinessProj
Level of Thinking (Bloom)

execution of business idea

Expected Proficiency (%)
Expected Attainment(%)

effectively in
understanding (GECCU)
novativeSolutions(CBPI)
CO-4: Analyze the behavior of leaders and sources of power

Business Environment&

Instigate entrepreneurial
globalized environment
CO-5: Apply how to design organizations and what strategy to use to make it effective

Communication(EC)

Enhance careers and

growthstrategies
Ethics (SRE)

Comprehend

commitment
Effective
Course Outcomes (CO): at the end of this course, learners will be able to:

integrity

drive

ects
CCLR-1: To provide knowledge on behavior aspects in Healthcare organization. 1 75 65 3 2 3
CCLR-2: To learn the theories and practices associated with individual al behavior in 2 70 65 3 2 3
Healthcare organization
CCLR-3: To know the aspects of group dynamics 3 70 60 3 2 3
CCLR-4 To understand leadership styles and power in Healthcare organization 2 70 65 3 2 3
CCLR-5: To learn the design of organizations and strategy involved in it 3 70 60 2 3 2
Duration(hour) 8 8 8 8 8
S-1 SLO-1 Introduction to Understanding Individual Leadership, Meaning Intrapersonal Issues Groups and Teams
Organizational Behavior Behavior
SLO-2 What is OB? Importance of leadership
S-2 SLO-1 Overview and History of Content Theories Power Interpersonal issues Overview of Group Dynamics-
SLO-2 Organizational Behavior Politics
S-3 SLO-1 Diversity, Equity and Content Theories of Motivation Influence Stress in the workplace Groups-
SLO-2 inclusion in Healthcare
S-4 SLO-1 Diversity Management Process Theories Trait and Behavioral Theories Stress Management Work Teams and Teambuilding
SLO-2 of Leadership
-5 SLO-1 Cultural Intelligence in Process Theories of Motivation Contingency Theories Decision-making- organizational Development and organization
SLO-2 Healthcare Structures
S-6 SLO-1 Attitudes Attribution Theory Situational Models of Conflict Management Managing Resistance to Change and
SLO-2 Leadership organization Structures and Design
S-7 SLO-1 Perceptions Attrition theory and motivation Contemporary Leadership Negotiation Skills Contemporary Practices(Expert Lecture)
SLO-2 Theories
SLO-1 Workplace communication Attrition theory and motivation Contemporary Practices(Expert Lecture)

8
 S-8 SLO-2 Contemporary Leadership Conflict management and
Theories negotiation skills

Learning 1. Nancy Borkowski and Katherine Meese. (2021). Organizational Behavior. Theory and 4. Fred Luthans. (2013). Organizational Behavior, McGraw-Hill.
Resources Designing Healthcare. Jones and Bartlett Learning. 5. GarethR .Jones. (2011). Organizational Theory, Design & Change. Pearson Education
2. StephenP. Robins. (2016).Organizational Behavior.PHI Learning/ Pearson 6. Richard L. Daft. (2012). Understanding theory & Design of Organizations, Cengage,
Education. Western.
3. Udai Pareek (2011). Understanding Organizational Behaviour. Oxford Higher
Education.

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final
Level of CLA–1(20%) CLA–2(10%) CLA–3(30%) CLA–4(10%)# CLA–5(30%)# Examination(50%weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 40 60 20 20 20
Level 2 Understand 60 40 20 20 20 20
Level 3 Apply 40 40 20 20
Level 4 Analyze 40 20 40 40
Level 5 Evaluate
Level 6 Create
Total 100% 100% 100% 100% 100% 100%

CLA-1-CycleTest CLA-2-Surprise Test CLA-3-MiniProject CLA –4Class participation CL-5 Model examination
CLA–4canbefromanyoneorcombinationofthese:ClassParticipation,Assignments,Seminars,TechTalks,Case-Studies,MOOCsCertifications,ConferencePapers,etc.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Dr.Chandrasekar Menon, Management Consultant Dr.Reeves Wesley-Professor- VIT, Chennai Dr.A.Celina –Assistant Professor
Dr.Ashok Thiakarajan, Former COO, Cauvery Hospital Dr.Upam Pushpak, IIM Tiruchirapalli Dr.R.Krishnaraj, Professor

9
 Course L T P C
MBH22102T Course Name Healthcare Economics Course Category PCC Professional Core Course
Code 4 0 0 4

Pre-requisite Courses Co-requisite Courses Progressive Courses

Course Offering Department MBA Data Book/Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to Learning Program Outcomes (PO)
CO-1: Enhance the knowledge on theories of health economics 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
CO-2: Understanding of the new economic reforms and its objectives

Enhance career sand commitment

Hospital Management to integrate

CO-3 Knowledge on the macroeconomic policies- fiscal and monetary policies

Integrate functional knowledge

Evaluation of operation susing

Effective communication skills

Instigate entrepreneurial drive

Multidisciplinary knowledge of
Familiarize organisations and

Practice business ethics with

To create a strategic plan for

Level of Thinking (Bloom)
Expected Proficiency (%)

business metrics to develop

CO-4: Understanding Indian economic policy’s threats and opportunities in Healthcare

Expected Attainment(%)

execution of business idea

various functional areas in
Comprehend effectively in
business

globalized environment
Resources analysis for
Initiate critical thinking
CO-5: Awareness on health economic policy and care systems for decision making

with strategic skills

Implementation of

business Projects

growth strategies
its stakeholders
organisations
Course Learning Outcomes(CO): At the end of this course, learners will be able to:

integrity
CO-1: Understand the characteristics of Indian economy 2 70 65
CO-2: Apply the concept of economic reforms 3 70 65 3 3 1
CO-3: Remember India’s macroeconomic policies 1 80 75 2 2 3 2
CO-4: Understand the health economic policies 2 80 70 2 1 3
CO-5: Analyze health economic policy and care systems 5 80 70 3 2 3

Duration(hour) 8 8 8 8 8
S-1 SLO-1 Main stream of Healthcare Notions: health Identifying and categorizing health Theories of Care: towards health Care systems, human flourishing, and Policy
SLO-2 Healthcare economics and the biomedical and medical care and medical care
Economics- approach
S-2 SLO-1 The microeconomics of Introduction: Healthcare and Introduction Introduction-Care in “early” Institutions, groups and the morality of care
Healthcare markets medical care economic thought-
SLO-2 Cost of Production
S-3 SLO-1 Principal-Agent theory medical care: the biomedical The array and types of Kenneth Bounding: health institution and institutional economics
SLO-2 approach Healthcare economist?-
S-4 SLO-1 Moral hazard and care Health economics and the Delivery levels of medical care Cavin Mooney on Health care Health and medical institutions
SLO-2 biomedical approach, from community ties to
participation to reciprocity
S-5 SLO-1 Care as market externality: biomedical approach to the Delivery levels of medical care Caring labors characteristic human Moral groups of care-Medical groups of
SLO-2 medical care activity: feminist economics- care and Social values in Healthcare
systems-
SLO-1 Caring externalities, Capturing Care: Care of Self,

10
S-6 SLO-2 biomedical approach to the Medical (and health) care as Developing capabilities and dignity of
medical care: issues and distinctive measures individual-towards dignity in
concerns comprehensive health caring
S-7 SLO-1 Care and the socially Medical (and health) care as the aims of care Contemporary Practices(Expert Lecture)
SLO-2 embedded individual distinctive measures
S-8 SLO-1 An alternative health Delineating medical care and Conclusion phases and types of care Contemporary Practices(Expert Lecture)
SLO-2 economics Healthcare

1. John. B. Davis and RobertMcMaster. (2017). Healthcare Economics. Routledge.

2. Rhiannon Tudor Edwards and Emma McIntosh. (2019). Applied Health Economics for public health practice and research. Oxford University Press.
Learning 3. Mark HirscheyandBentzen. (2017). Managerial Economics. Cengage Learning.
Resources 4. Uma Kapila. (2017). Indian Economy Performance and Policies. Academic Foundation.
5. Craig H. Petersen, W.ChrisLewis and Sudhir K.Jain. (2017). Managerial Economics. Pearson Education.
6. ChetanGhate, Kenneth M.Kletzer. (2016). Monetary Policy in India: A Modern Macro economic Perspective. Springer.

Learning Assessment
Continuous Learning Assessment (50% weight age) Final
Bloom’s Level
CLA–1(20%) CLA–2(10%) CLA–3(30%) CLA–4(10%) CLA–5(30%) Examination(50%weightage)
of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 40 60 20 20 20
Level 2 Understand 60 40 20 20 20 20
Level 3 Apply 40 40 20 20
Level 4 Analyze 40 20 40 40
Level 5 Evaluate
Level 6 Create
Total 100% 100% 100% 100% 100% 100%

CLA-1-CycleTest CLA-2-Surprise Test CLA-3-MiniProject CLA –4Class participation CL-5 Model examination
CLA–4canbefromanyoneorcombinationofthese:ClassParticipation,Assignments,Seminars,TechTalks,Case-Studies,MOOCsCertifications,ConferencePapers,etc.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Dr.Chandrasekar Menon, Management Consultant Dr.Padmaja, NIT, Trichy Dr.R.Krishnaraj
Dr.Ashok Thiakarajan , Former COO, Cauvery Hospital Dr. Bhooma devi, Ramachandra Institute of Health Science

11
 L T P C
Course Code MBH22103T Course Name Marketing Healthcare Course Category PCC Professional Core Course
4 0 0 4

Pre-requisite Courses Co-requisite Courses Progressive Courses

Course Offering Department MBA Data Book/Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to Learning Program Outcomes (PO)
CO-1: Understand the concepts of marketing in Healthcare and hospital organizations 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
CO-2: Understand consumer behaviour in Healthcare and hospital organizations

Multidisciplinaryknowledgeofv
ariousfunctionalareasinHospit

businessmetricstodevelopgro
Evaluationofoperationsusing

To create strategic plan for

CO-3 Explore target market and ustomers based on theirneed,servicecomponentand

execution of business idea

Level of Thinking (Bloom)
Expected Proficiency (%)
Expected Attainment(%)
competition

Engineering Knowledge

Design &Development

Individual Team Work

CO-4: Understand the right pricing strategies for Healthcare and hospital sector services

Modern Tool Usage

Problem Analysis
CO-5: Analyze promotional strategies for an efficient marketing of Healthcare and

Analysis, Design,

alManagementto
Society &Culture
hospital services

wthstrategies
Sustainability
Environment
Research
Course Learning Outcomes (CO): At the end of this course, learner swill be able to:

Ethics
CCLR-1: Understand the concept of marketing 2 60 50 1 3 3
CCLR-2: Analyze the external andi nternal marketingenvironment 4 80 75 2 3 2
CCLR-3: Apply the market segmentation, targetingand positioning 1 80 70 2 3 2
CCLR-4 Apply the key factors in the consumer decision making process 3 60 55 2 1 3
CCLR-5: Remember marketing strategies of competitiors 5 80 70 1 3 3

Duration(hour) 8 8 8 8 8
S-1 Introduction to marketing, care as Healthcare Marketing Market Research Customers in Healthcare Market Segmentation
a key component Strategy
S-2 Types of Healthcare services Strategic Planning Marketing Research in Healthcare Characteristics-role of demographics in Types of market segmentation
process in the planning Healthcare marketing
Healthcare organization
S-3 Customers in Healthcare marketing, Vision Market Research overview of steps, Understanding consumer decision Customer centric segmentation
special characteristics of Healthcare making process
services
S-4 Recent development in marketing Mission Use of secondary data sources Factors influencing providers election and Analytical techniques
thoughts for Healthcare market/marketing retention decisions of Healthcare
research consumers
S-5 Evolution of services marketing Values Primary data collection Consumers behavior affecting Concept of marketing mix
Healthcare marketing andTraditional4P marketing mix-
modern 7P Healthcare marketing mix
S-6 Modern trends and practices in Strategic planning Guidelines for managing market Customer characteristics and behavior Integrating digital technology in
Healthcare Marketing process marketing

12
 Impactofsocialmedia,Hospitalmarke
tingtophysician-
GlobalHealthcaremarketing
S-7 Care as a key component Information needed for Understanding Healthcare Customer experience (CX)patient Contemporary Practices(Expert
strategic planning organization’s competition and experience (PX) Lecture)
Measuring competition
S-8 Customers in Healthcare marketing Formulating marketing Sources of information for market Customer Experience Management Contemporary Practices(Expert
strategy for research of competition in and Customer Relationship Lecture)
implementation Healthcare Management

Learning Assessment
Bloom’s Level Continuous Learning Assessment (50% weight age) Final
of Thinking CLA–1(20%) CLA–2(10%) CLA–3(30%) CLA–4(10%)# CLA–5(30%)# Examination(50%weightage)
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 40 60 20 20 20
Level 2 Understand 60 40 20 20 20 20
Level 3 Apply 40 40 20 20
Level 4 Analyze 40 20 40 40
Level 5 Evaluate
Level 6 Create
Total 100% 100% 100% 100% 100% 100%

CLA-1-CycleTest CLA-2-Surprise Test CLA-3-MiniProject CLA –4Class participation CL-5 Model examination
CLA–4canbefromanyoneorcombinationofthese:ClassParticipation,Assignments,Seminars,TechTalks,Case-Studies,MOOCsCertifications,ConferencePapers,etc.

1. Philip Kotler,RobertJ Stevens and Joel Shalowitz. (2021).Strategic marketing for Healthcare 4. Rajan Saxena. (2017). Marketing Management. Tata McGraw
Organizations. Wiley. 5. Hill Publishing Company Limited.
Learning 2. Gamini Gunawardane. (2020).Modern Healthcare Marketing, World Scientific Publishing 6. Ramasamy and Namakumari. (2014). Marketing Management-
Resources Company Limited. 7. Global Perspective- Indian Context. Macmillan Publishers India Limited.
3. Philip Kotler, Kevin Lane Keller. (2017).Marketing Management. Pearson Publications Limited. 8. Arun Kumar and Meenakshi. (2015). Marketing
Management. Vikas Publishing House.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
DrAshokThiakarajan,HeadMarketing&Businessdevelopment,Kaverigroup of Hospitals ,TN Dr.Bushan D.Sudhakar, HOD, International Marketing, School of Dr.R. Vijay Raja
Management, Pondicherry University. Pondi.
Dr VS Venkataraman, Sr.Vice President and HR,Business development, DELPHI TVS,Chennai Dr.Joshpeen, SIMS Hospital Dr.R.Krishnaraj

13
 Financial analysis and decision making Course L T P C
Course Code MBH22104T Course Name PCC Professional Core Course
for Healthcare Professionals Category 4 0 0 4

Pre-requisite Courses Nil Co-requisite Courses Progressive Courses Corporate Finance

Course Offering Department MBA Data Book/Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to Learning Program Outcomes (PO)
CO-1: It’s imperative that management graduates, who are aspiring to become business leaders in
the future, have a good grasp of the tools and techniques of basic accounting like Journal. 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
Ledger, and Final Accounts and to interpret them.
CO-2: A basic understanding of the financial statements is common to all functional areas of

Tocreate a strategic plan for execution of business idea

Management. A Manager needs to compare the various financial statements and to make a

unctionalareasinHospitalManagementtointegratebusin
ImplementationofMultidisciplinaryknowledgeofvariousf

Evaluationofoperationsusingbusinessmetricstodevelo
Critical Thinking Business Analysis,Problem solving
trend of financial data.
CO-3 Ratioanalysisisausefulmanagementtoolthatwillimproveyourunderstandingoffinancial
resultsandtrendsovertime,and provide key indicatorsoforganizationalperformance.Also,The
cash flow report is important because it informs the reader of the business cash position. This
course is designed in such a manner the students under stands Ratio Analysis and Cash Flow

Business Environment and Domain

Practice business ethics with integrity

Global Exposure and cross cultural

Social Responsiveness and Ethics

Analysis.

Enhance careers and commitment

CO-4: Budget is the base for all business decision and success. Hence a Management student should

Instigate entrepreneurial drive

know various types of budgets and its uses. This course is designed to include the fundamentals

Leadership and Teamwork

Effective Communication
of financial management such as budgeting.

Level of Thinking (Bloom)

Expected Proficiency (%)
Expected Attainment (%)
CO-5: Annual reports provide information on the company’s mission and history and summarize the
company’s financial and other achievements in the past year. this course is designed to impart

pgrowthstrategies
knowledge on analyses is and interpretation of annual reports and to understand the position

and Innovation

understanding
of the on completion fo this course the students should be in a position to exhibit the following

Knowledge

essProjects
learning skills.

Course Learning Outcomes (CO): At the end of this course, learner swill be able to:
CCLR-1: ToUnderstandthebasictoolsandtechniquesoffinancialaccountingandtostudythefinalaccounts. 2 60 50 3 3 2
CCLR-2: ToAnalyzethefinancialstatementsandlearnhowtocompareandinterpretthesame. 4 80 70 2 3 2
CCLR-3: Torememberratioanalysisandcashflowanalysiswhichhelpsindecisionmakingprocess 1 80 75 2 3 2
CCLR-4 Toanalyzetheimportanceofbudgetanalysisinthebusinessdecisionmakingprocess. 5 80 70 2 3 3
CCLR-5: TorememberknowledgeofAnnualReportsandthewaysofinterpretingtheannualreports. 1 90 80 3 2 3

Duration(hour) 8 8 8 8 8
S-1 SLO-1 Basic Introduction to Financial Introduction to Financial Introduction to Ratio Introduction to Budget Annual Report–Introduction
Accounting Statements Analysis
SLO-2 Accounting Principles Introduction to Financial Advantages of Ratios Meaning and Significance Items in Annual Report
Statements
S-2 SLO-1 Accounting Concepts Comparative Income Types of Ratios Importance of Budgetin Key Points in Annual Report
Statements Managerial Decision Making
14
 SLO-2 Concepts-Conventions in Preparation of Comparative Liquidity Ratios Importance of Budgetin Segment Reporting–Introduction
Accounting Income Statements Managerial Decision Making
S-3 SLO-1 Journal Entry–Basic Entries Comparative Balance Sheets Solvency Ratios Types of Budget Different Segments in Annual Report
SLO-2 Ledger Posting Preparation of Comparative Solvency Ratios Types of Budget Notes in Financial Statement
Balance Sheets
S-4 SLO-1 Ledger Posting Common Size Income Profitability Ratios Preparation of Functional How to interpret notes in
Statements Budget Financial Statements?
SLO-2 Preparation of Trail Balance Preparation of Common Size Profitability Ratios Preparation of Functional Disclosures in Financial Statements
Income Statements Budget
S-5 SLO-1 Preparation of Trading Account Common Size Balance Sheet Preparation of Balance Sheet Preparation of Flexible Disclosures in Financial
from Ratio Analysis Budget Statements and Comparative
Statements
SLO-2 Adjustments inTrading Account Preparation of Common Size Preparation of Ratios from Preparation of Flexible Analysis of Management Discussion
Balance Sheet Balance Sheets Budget
S-6 SLO-1 Preparation of P&L Account Interpretation from the Cash Flow Statement– Other Budget types Analysis of Management Discussion
Common size statements Introduction preparation
SLO-2 Adjustment in P&L Account Interpretation from the Preparation of Cash Flow Other Budget types Recent Trends in Accounting
Comparative statements Statements preparation
S-7 SLO-1 Preparation of BalanceSheets Trend Analysis Preparation of Cash Flow Zero Based Budgeting AnalysisofManagementDiscussion
Statements andRecentTrendsinAccountingforH
ealthcareorganizations
SLO-2 Preparation of Balance Sheets in Trend Analysis Preparation of Cash Flow Zero Based Budgeting DisclosuresinFinancialStatementsa
Healthcare organization Statements ndComparitiveStatements,RecentTr
endsinAccounting
S-8 SLO-1 Case Study Case Study Case Study Case Study Contemporary Practices(Expert
Lecture)
SLO-2 Case Study Case Study Case Study Case Study Contemporary Practices(Expert
Lecture)

1. Louis C.Gapenski,. (1997). Financial Analysis and Decision-making for Healthcare Organizations. McGraw-Hill.
2. Hanif Mand Mukherjee A. (2020). Financial R e p o r t in g and F i n a nc i a l Statement Analysis. McGraw-Hill Education.
3. S.P.Jain, K.L.Narang. (2004). Financial Accounting analysis. Kalyani publisher, New Delhi.
Learning
4. T.S.Grewal,S.C.Gupta. (2008). Introduction to Accountancy.
Resources
S.Chand&companyLtd.,NewDelhi.
5. R.K.Sharma,SashiK.Gupta. (2008). Management Accounting, Principles and Practice. KalyaniPublishers,NewDelhi.
6. M.Y.Khan,P.K.Jain. (2010). ManagementAccountingText, problemsandcases, TataMcgrawHillPublishing Company Limited, New Delhi.
Learning Assessment
Continuous Learning Assessment (50% weightage) Final
Bloom’s Level
CLA–1(20%) CLA–2(10%) CLA–3(30%) CLA–4(10%)# CLA–5(30%)# Examination(50%weightage)
of Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 40 60 20 20 20
15
Level 2 Understand 60 40 20 20 20 20
Level 3 Apply 40 40 20 20
Level 4 Analyze 40 20 40 40
Level 5 Evaluate
Level 6 Create
Total 100% 100% 100% 100% 100% 100%

CLA-1-CycleTest CLA-2-Surprise Test CLA-3-MiniProject CLA –4Class participation CL-5 Model examination
CLA–4canbefromanyoneorcombinationofthese:ClassParticipation,Assignments,Seminars,TechTalks,Case-Studies,MOOCsCertifications,ConferencePapers,etc.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Mr.T.N.Sekhar,CA,CIMA Dr. Narasimhan, IIM, Bangalore Dr. ShanmugaPriya
Dr. R. Maheswaran, ICWA,MBA,Ph.D Dr. Thenmozhi, IIT Madras Dr. Kavitha Shanmugam

16
 Course Course L T P C
MBH22105T Course Name Epidemiology and Bio-Statistics PCC Professional Core Course
Code Category 4 0 0 4

Pre-requisite Courses Co-requisite Courses Progressive Courses

Course Offering MBA(Health Care and Hospital Data
Department Management) Book/Codes/Standards
Course Learning Rationale (CLR): The purpose of learning this course is to Learning Program Outcomes (PO)
CO-1: To Understand the concepts of epidemiology 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
CO-2: To aware the concepts of community health

Tocreateastrategicplanfore
Multidisciplinaryknowledge
ofvariousfunctionalareasin

ngbusinessmetricstodevel
Evaluationofoperationsusi
Level of Thinking (Bloom)
Expected Proficiency (%)
Expected Attainment (%)
CO-3 To understand the concepts of public health

Engineering Knowledge

xecutionofbusinessidea
HospitalManagementto
Design &Development

Individual Team Work

CO-4: To understand the application of bio-statistical tools

Modern Tool Usage

opgrowthstrategies
CO-5: To understand the incidence of disease based on demography

Problem Analysis

Analysis, Design,

Society &Culture

Sustainability
Environment
Research

Ethics
Course Learning Outcomes (CO): At the end of this course, learner swill be able to:

CCLR-1: Understand the fundamentals of Epidemiology of disease and community health 2 60 50 1 3 3

CCLR-2: Remember public health concept to improve the wellbeing 2 80 70 2 3 2
CCLR-3: Understand the Choice of the modern bio-statistical tools 1 80 75 2 3 2
CCLR-4 Apply the statistical tools to measure health status 2 80 70 2 1 3
CCLR-5: Analyze the role of demography in epidemiology of disease and community health 3 90 80 1 3 3

Duration(hour) 8 8 8 8 8
S-1 SLO-1 Introduction to Epidemiology Epidemiology Study Fundamentals of Biostatistics Hypothesis testing Demographic cycle
SLO-2 Concept of health and disease; Methods Applications of Biostatistics Need and importance Different variables
S-2 SLO-1 Epidemiological Triad Epidemiology study Designs Definitions in Biostatistics Procedure Population growth
SLO-2 Host, medium and environment Different designs Types of Data Null hypotheses Significance
S-3 SLO-1 Disease Control strategies Observational Studies & Tabulation & Presentation of Data Alternate hypotheses Population structure
Examples
SLO-2 Disease prevention strategies Descriptive Studies & Examples Frequency distribution Type I error Age pyramid
S-4 SLO-1 Chain of disease transmission Analytical Study Design Graphical Methods Type II error Sex ratio
SLO-2 Non-Communicable diseases Analytical study Measures of Central Tendency P value Population density
S-5 SLO-1 Communicable diseases Ecological Study Mean, Median, Mode, Quartiles, Steps in hypothesis testing Family size
Deciles and percentiles
SLO-2 Different communicable diseases and Experimental Study Dispersion Inference of hypothesis Mortality rates
its causes testing
S-6 SLO-1 Epidemiology of communicable Measures of Occurrence Range, Quartile deviation T-tests Literacy and Life expectancy
diseases
SLO-2 Significance and preventive policies Incidence and Prevalence Average deviation Problems Population policy

17
 S7 SLO-1 Epidemiology of Non-communicable Measures of Association Standard deviation Chi-Square tests National Demographic Goals
diseases and National Health Programs
SLO-2 Standard methods of study Significance Normal distribution Problems Importance, International
Health Programs
S8 SLO-1 Epidemiology of disease Risk ratios Analysis with data Correlation & Analysis Contemporary
Practices(Expert Lecture)
SLO-2 Community health Odd ratios Interpretation of data Regression Analysis Contemporary
Practices(Expert Lecture)

1. Siddhartha Bhattacharyya. (2021). Intelligent Modeling Prediction 5. K.Park. (2017). Park’s Text book of Preventive and SocialMedicine24thEdition, BanarsidasBhanot Publishers.
and Diagnosis from Epidemiological Data. Repress. 6. B. BurtGertman. (2008). Basic biostatistics: Statistics for public health practice. .
Learning Friis,R. H.,Sellers,T.(2020). Epidemiology for Public Health
Resources
2. 7. High Yield Biostatistics. (2013).Epidemiology and PublicHealth,-AnthonyN Glaser,4thEdition.-Lippincott
Practice. United States: Jones Bartlett Learning, LLC. Williams and Wilkins
3. Leon Gordis, Epidemiology. (2017). Elsevier Saunders. 7. RBonita, R Beaglehole andT Kjellström. (2006).BasicEpidemiology, ,WHOPublication.

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final
Level of CLA–1(20%) CLA–2(10%) CLA–3(30%) CLA–4(10%)# CLA–5(30%)# Examination(50%weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 40 60 20 20 20
Level 2 Understand 60 40 20 20 20 20
Level 3 Apply 40 40 20 20
Level 4 Analyze 40 20 40 40
Level 5 Evaluate
Level 6 Create
Total 100% 100% 100% 100% 100% 100%

CLA-1-CycleTest CLA-2-Surprise Test CLA-3-MiniProject CLA –4Class participation CL-5 Model examination
CLA–4canbefromanyoneorcombinationofthese:ClassParticipation,Assignments,Seminars,TechTalks,Case-Studies,MOOCsCertifications,ConferencePapers,etc.

Course Designers
Experts from Industry: Experts from Higher Technical Institutions Internal Experts
Dr.AshokThiakarajan Dr.Ramakrishnan, SIMS Hospital S.Priya
Dr.ChendrasekarMenon Dr.Sridhar,SIMSHospital Dr.R.Krishnaraj

18
 Course Course Course L T P C
MBH22106T Information Technology for Managers PCC Professional Core Course
Code Name Category 3 0 0 3

Pre requisite Courses Basics of Management and information systems Co-requisite Courses NA Progressive Courses Certificate in Information Management, etc.,
Course Offering Department College of Management Data Book /Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to Learning Program Outcomes (PO)
CO-1: Gain detailed knowledge eon nature and concepts of Information Management 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
CO-2: Study the main areas of Strategy and Ethical Issues in Information Systems

Level of Thinking (Bloom)

Expected Proficiency (%)
Expected Attainment (%)

Multidisciplinary knowledge of
Instigate entrepreneurial drive

To create a strategic plan for

Global Exposure and Cross-
CO-3 Have insight of IT Infrastructure and Database Management Systems

Domain Knowledge(BEDK)

Social responsiveness and

execution of business idea

various functional areas in
Analysis ,Problem Solving

develop growth strategies

using business metrics to
Business Environment &

and Innovative Solutions

Instigate entrepreneurial
CO-4: Learn sustainable of Information Security & Digital Markets

understanding(GECCU)

Enhance careers and

Communication(EC)
CO-5: Enhance the knowledge on Artificial Intelligence, Decision Making & Building
Information Systems

Leadership and
Teamwork(LT)

commitment
Ethics(SRE)

Effective
cultured
Course Learning At the end of this course, learner swill be able to:

drive
Outcomes (CO):
CCLR-1: Evaluate the process, nature and concepts of Information Management 5 60 55 3 2 2
CCLR-2: Analyze the insights on Strategy and Ethical Issues in Information Systems 4 60 55 1 2 2
CCLR-3: Understand the IT Infrastructure and Database Management Systems of an 2 60 55 2 3 1
organization
CCLR-4 Remember the Information Security& Digital Markets in an organization 1 60 50 2 2 1
CCLR-5: Analyze the Artificial Intelligence and the process of Decision Making to Build the 4 60 55 2 3 3
Information Systems.

Duration(hour) 6 6 6 6 6
S-1 SLO-1 Emerging Digital Firm Impact of Information Introduction of IT Infrastructure Malicious software, Viruses, Knowledge Management Systems in Business.
Organizations Systems on Worms, Trojan Horses
SLO-2 Dimensions of Information Systems Economic Impact Hardware Platform Spyware Hackers Value Chain, Types & Machine Learning
S-2 SLO-1 Academic Approach Disciplines Organizational and Behavioral Operating System Platforms Computer crime, Software Expert Systems, Neural networks, Genetic
Technical Impact Vulnerability Algorithms & Neural Language processing
SLO-2 Behavioral Approach Porter’s Competitive/ forces Networking Platforms Business value of Security Robotics-Intelligent Agents
Model Control
S-3 SLO-1 Global E-Business and Business Value chain Model Current Trends in Hardware Information system controls Decision Making, Types of Decisions,
Collaboration Platform Decision Making Processes
SLO-2 Business Processes Challenges of Strategic Current Trends in Software Risk Assessment & Security High velocity, Automated Decision making
Information Systems Platform Policy
S-4 SLO-1 Relation between Business Aligning IT with Business Database Management Disaster Recovery Planning Business Intelligence,AnalyticsCapability
Processes and Information Objectives Systems &Non-Relational ,Auditing, Firewalls & Balanced Scorecard
Systems Database Intrusion Detection System

19
 SLO-2 Systems for different Ethical, Social and Political Cloud Databases and Anti-Malware software- Group Decision, Support Systems-Building
Management groups Issues raised by Blockchain Encryption- InformationSystem &System Analysis and
Information Systems SecuringTransition with Design
block chain
S-5 SLO-1 Collaboration of information systems Model for Ethical, Social and Big Data& Business Ensuring software quality, Structured Methodology, Object Oriented
Political Issues Intelligence Infrastructure Newe-commerce,Social, Development &Computer Aided Software
Mobile and Local market Engineering and Rapid Application
Development& Agile Development
SLO-2 Social business of information Key Technology Trends Computer Network& Types Digital Markets& Digital Practical System LifeCycle-Prototype s& End-
systems goods, Types of e- user Development and Case Study
Commerce
S-6 SLO-1 Tools and Technologies Principles for Guiding Ethical Internet Addressing and Revenue Models, Socia Contemporary Practices(Expert Lecture)
for collaboration Decisions – Ethical Analysis& Architecture &Web services lNetwork marketing,
Professional Code of Conduct ElectronicData Interchange &
M-Commerce
SLO-2 Tools and Technologies fo rsocial Privacy and Freedom in the Wireless Networking, RFID Case Study Contemporary Practices(Expert Lecture)
Business internet age & Property Rights &Sensor Networks

1. KennethC.Laudon,Jane P.Laudon, JaneP.Laudon. (2020). ManagementInformationSystems: 4. WamanS Jawadekar(2017). ManagementInformationSystems:A Global

ManagingtheDigitalFirm . Pearson DigitalEnterprisePerspective. TataMcgrawHillPublishingCoLtd
Learning 2. JamesO'Brienand GeorgeMarakas. (2019). Management InformationSystems.MHEducation 5. EwaZiemba (2017). Information TechnologyforManagement: New
Resources 3. Efraim Turban, CarolPollard, GregoryWood. (2018). Information TechnologyforManagement: On- IdeasandReal Solutions. Springer
DemandStrategiesforPerformance,Growth andSustainability.Wiley 6. A.R.Prathap Reddy. (2017) .InformationTechnologyfor Managers.
NotionExpress

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final
Level of CLA–1(20%) CLA–2(10%) CLA–3(30%) CLA–4(10%)# CLA–5(30%)# Examination(50%weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 40 60 20 20 20
Level 2 Understand 60 40 20 20 20 20
Level 3 Apply 40 40 20 20
Level 4 Analyze 40 20 40 40
Level 5 Evaluate
Level 6 Create
Total 100% 100% 100% 100% 100% 100%
CLA-1-CycleTest CLA-2-Surprise Test CLA-3-MiniProject CLA –4Class participation CL-5 Model examination
CLA–4canbefromanyoneorcombinationofthese:ClassParticipation,Assignments,Seminars,TechTalks,Case-Studies,MOOCsCertifications,ConferencePapers,etc.

Course Designers
Experts from Industry Experts from HigherTechnical Institutions Internal Experts
20
Dr..Million Kumar, CEO,Webco Dr.SajiK Mathew,Professor, IIT - Madras DrV Suresh,Assistant Professor
Mr.Madhan Dr.Thamaraiselvan.N.Prof. ,NIT, Trichy Dr.V.M.Shenbagaraman,Prof. &HOD-ExecutiveProgramme

21
 Course MBH22107T Course Course L T P C
Managerial Skills and Communication SSEC Soft Skills Enhancement Course
Code Name Category 3 0 0 3

Pre-requisite Courses Co-requisite Courses Progressive Courses

Course Offering Department College of Management Data Book/ Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to Learning Program Outcomes (PO)
CO-1: To familiarize the students to the basic concepts of managerial skills 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12

knowledge with strategic skills

CO-2: In order to aiding understanding how an organization functions

Effective communication skills

Instigate entrepreneurial drive

Practice business ethics with

of various functional areas in

Level of Thinking (Bloom)
Expected Proficiency (%)

Multidisciplinary knowledge
Expected Attainment(%)
CO-3 Understanding the complexity in the corporate world

Comprehend effectively in

using business metrics to

Evaluation of operations
globalized environment
Resources analysis for
CO-4: Wide variety of issues managers face in today’s business firms

Initiate critical thinking

Enhance careers and

organizations and its

To create a strategic
plan for execution of
Integrate functional
CO-5: Business Letter can be equipped

business idea
organizations

stakeholders

commitment
Familiarize

integrity

develop
Course Learning Outcomes (CO): At the end of this course, learner swill be able to:

CCLR-1: Create the intangible knowledge on business 6 60 50 3 3 3

CCLR-2: Remember the elements of effective management 1 60 55 2 3 2
CCLR-3: Apply planning, organizing and control processes 3 60 55 2 3 2
CCLR-4 Evaluate various theories related to the development of 5 70 60 3 2 2
leadership Skills.
CCLR-5: Evaluate effectiveness of team work and communication 5 65 50 3 3 2

Duration(hour) 6 6 6 6 6
S-1 SLO-1 Introduction to Managerial Teambuilding Interpersonal Skills Writing CVs & Introduction to business letters
skills Application Letter
SLO-2 Introduction to skills Developing teams Building relationship Skills Group discussions Types of business letter
S-2 SLO-1 Personal skills Purpose of Teambuilding Interpersonal communication Interview, types of interview, Layout of business letter,
SLO-2 Importance of competent Team work –role play Developing positive interpersonal Candidates ‘preparation Reports: types of business reports
managers communication
S-3 SLO-1 Skills of effective managers Advantages of team & Leading Importance of supportive Impact of Reports writing & Thank You Letter
team communication Technological
Advancement on
Business
Communication
SLO-2 Developing self-awareness Team membership. Coaching, counseling Oral Communication, Letter of Complaint
,defensiveness
S-4 SLO-1 Emotional intelligence Team management, Disconfirmation , principles of Oral communication Meetings: need, importance
&Issues of emotional Teambuilding exercise supportive communications &planning of Meetings, TED Videos
intelligence Discussion

22
 SLO-2 Self-learning styles Practical application of Personal interview Mock Principles of successful Mock Meetings
values teambuilding interview oral communication
S-5 SLO-1 Attitudes towards change Practical application of Video Presentation self & Skill Two sides of effective Drafting of notice, Agenda, minutes
teambuilding analysis oral communication,
effective listening
SLO-2 TEDX on ATTITUDES Discussion Networking skills Benefits Reflective assessment Non–verbal communication Writing memorandum
S-6 SLO-1 Learning skills& applications Interaction across business Managerial success &Dimension of Body language & Press release &Press conference,
skills functions managerial success Paralanguage.
SLO-2 Negotiating & Assertiveness skills Skill development& application Assessment TED Discussion Business etiquettes , netiquettes,
Videos on etiquettes

Learning 1. Harold Koontz and Heinz Weihrich. (2020). Essentials of management: An International & 3. AndrewJ.Dubrin. (2012). Essentials of Management, Thomson Southwestern.
Resources Leadership Perspective, 11thedition, Tata McGraw–Hill Education. 4. SamuelC.Certoand TervisCerto. (2012). Modern management: concepts and
2. StephenP.Robbins, DavidA.DeCenzoandMaryCoulter. (2017).Fundamentals of skills, Pearson education.
Management, Prentice Hall of India.

Learning Assessment
Continuous Learning Assessment (50% weightage) Final
Bloom’s Level of
CLA–1(20%) CLA–2(10%) CLA–3(30%) CLA–4(10%) # CLA–5(30%) # Examination(50%weightage)
Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 40 60 20 20 20
Level 2 Understand 60 40 20 20 20 20
Level 3 Apply 40 40 20 20
Level 4 Analyze 40 20 20 20
Level 5 Evaluate 20 20
Level 6 Create
Total 100% 100% 100% 100% 100% 100%
CLA-1-CycleTest CLA-2-Surprise Test CLA-3-MiniProject CLA –4Class participation CL-5 Model examination
CLA–4canbefromanyoneorcombinationofthese:ClassParticipation,Assignments,Seminars,TechTalks,Case-Studies,MOOCsCertifications,ConferencePapers,etc.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Mr.Rathinavel Rajan Inner Gol Dr.Magesh Professor &Head, Anna University Dr.K.D.Balaji, Assistant Professor, College of Management.
Mr.Govardahan, RaneIndustries Dr.Thenmozhi, Professor (Retd.),University of Madras Dr.Poonguzhali.P Assistant Professor, College of Management.

23
 Course L T P C
Course Code MBH21108L Course Name Professional Upskilling –I(Practical) CES Skill development course
Category 0 0 2 1

Pre-requisite Courses Co-requisite Courses Progressive Courses AEC Ability Enhancement Course Professional Upskilling–I
Course Offering Department College of Management Datebook/Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to Learning Program Outcomes (PO)
CO-1: Understanding the types and properties of Numbers, finding unit digits, factors, and remainders and solving the problems
1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
on LCM, GCD, Fractions and decimals, application on Surds and Indices.
CO-2: LearningtheconceptofPercentagesanditssignificanceonProfitandLossproblemsinvolvingfinanceandbusinesstransactions,

ImplementationofMultidisciplinaryknowledgeofv
ariousfunctionalareasinHospitalManagementtoi
CriticalThinking,BusinessAnalysis,ProblemSol
transformation of problems into Linear equations and outcomes.

Evaluationofoperationsusingbusinessmetric
Social Responsiveness and Ethics (SRE)
CO-3 Ability to use structured thinking to deduce from short passages, to interpret patterns, number sequences and human

Practice business ethics with integrity

relationships.

Enhance careers and commitment

vingandInnovativeSolutions(CBPI)
CO-4: Conceivinginnovativeideasandanalysingproblemsinuniquewaysandderivingfeasiblesolutions, significance of Email writing

Business Environment& Domain

Business Environment& Domain

Level of Thinking (Bloom)
Expected Proficiency (%)
Expected Attainment(%)

Instigate entrepreneurial drive

and its etiquettes.

Global Exposure and Cross-

stodevelopgrowthstrategies
)Comprehend effectively in

ntegratebusinessProjects
CO-5: Accomplishing SMART goals and determining urgent and important duties

globalized environment
cultured understanding
CO-6:

Communication(EC

Knowledge(BEDK)
Knowledge(BEDK)

(GECCU)
Course Learning Outcomes (CO): At the end of this course, learner swill be able to:

Effective
CCLR-1: Tounderstandaptitudeproblemsolvingskillsandreasoningabilityofthe Students. 4 70 60 3 2 3
CCLR-2: To enable to solve problems with speed and accuracy and be creative. 3 2 3
CCLR-3: To understand the importance of verbal and written communication in the workplace. 3 2 3
CCLR-4 To Remember Idea generation & amp; lateral thinking 3 2 3
CCLR-5: To analyze Goal Setting and Prioritizing 2 3 2

24
 1. AbijithGuha. (2020). Quantitative Aptitude for all competitive 3. Jeff Butterfield. Soft Skills for Everyone. Cengage learning India private ltd.
Learning examinations. McGraw Hill publications. 4. EdwardD Bono. Six Thinking Hats.littlebrownand Company.
Resources 2. Archana Ram. (2018). Placementor-Tests of Aptitude for Placement 5. DineshKhattar. The Pearson Guide to Quantitative Aptitude
Readiness. Oxford University press. forcompetitiveexaminations,PearsonsPublications.

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weight age) Final Examination(50% weightage)
Level of CLA–1(10%) CLA–2(15%) CLA–3(15%) CLA–4(05%) CLA–5(05%)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 20 20 20 20 20 20
Level 2 Understand 20 20 20 20 20 20
Level 3 Apply 20 20 20 20 20 20
Level 4 Analyze 40 40 40 40 40 40
Level 5 Evaluate
Level 6 Create
Total 100% 100% 100% 100% 100% 100%

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
r.Rathinavelrajan Dr.Magesh Dr..PriyankaSingh
MrGovardahan,Raneindustries Dr.thenmozhi Dr.R.Krishnaraj

Course L T P C
MBH22201T Course Name Human resources management for healthcare Course Category PCC Professional Core Course
Code 3 0 0 3

25
Pre-requisite Courses Co-requisite Courses Progressive Courses
Course Offering Department College of Management Data Book / Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Outcomes (PO)
CLR-1 : To understand the Challenges of HRM in various sectors 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
CLR-2 : To understand the strategy formulation & HRM functions in organization

Integrate functional knowledge

Multidisciplinary knowledge of

Evaluation of operations using

Effective communication skills

Instigate entrepreneurial drive

Familiarize organizations and

Practice business ethics with

To create a strategic plan for

CLR-3 : To understand human resource requirements by decision making skills

business metrics to develop

integrate business Projects

execution of business idea

various functional areas in
Comprehend effectively in
Level of Thinking (Bloom)

Expected Proficiency (%)

Expected Attainment (%)

CLR-4 : To assess the motivation model and the importance of training methods

Hospital Management to
globalized environment
Resources analysis for
Initiate critical thinking
To understand the grievances handling measures and Workers

Enhance careers and

CLR-5 :

with strategic skills

Participation

Implementation of

growth strategies
its stakeholders
organizations

commitment
integrity
Course Outcomes (CO): At the end of this course, learners will be able to:
CO-1 : Remember the Challenges of HRM in various sectors 2 60 60 3 2 3 3
CO-2 : Understand the Strategies and the functions of Management 1 70 65 3 2 3 3
CO-3 : Apply the Man power planning and Recruiting methods 3 80 70 3 2 3
CO-4 : Evaluate Motivational model and training methods 5 80 70 3 2 3
Analyze the grievances and the workers effective participation in the
CO-5 : 4 90 80 2 3 2
organization

Duration (hour) 6 6 6 6 6
SLO-1 Evolution of human resource
Importance of Human Resource Career Planning & Development
management , The Compensation plan, Reward & Performance Appraisal, Types,
S-1 Planning for health care Training needs analysis for health
SLO-2 importance of the human Motivation methods
organization care organization
factor & Challenges
SLO-1 limitations and problems, ethics
Inclusive growth and Forecasting human resource Types of training methods Purpose
S-2 Theories of motivation Potential Appraisals Method of
SLO-2 affirmative action requirement – Benefits– Resistance
performance evaluation & Feed back
SLO-1 Role of human resources in Executive development programs,
S-3 matching supply and demand Application of theories of Motivation Industry practices.
SLO-2 health care organization Common practices- Benefits
SLO-1 Human resource policies and Internal Sources and External Self-development – Knowledge Promotion, Demotion, Transfer and
S-4 Career management
SLO-2 related legislation sources management Separation Implication of job change
The control process, Importance –
SLO-1
Computer applications in Methods
S-5 Recruitment and Selection Delivery Methodology, Evaluation Development of mentor
human resource management Requirement of effective control
SLO-2
systems grievances
Human resource accounting& Causes – Implications-Redressal
SLO-1 Capacity Building in health care Employee Engagement for health
S-6 audit for health care Induction and Socialization benefits methods for health care organization
organization care organization
SLO-2 organization

26
 Contemporary Practices(Expert
SLO-2
Lecture)

1. Nancy J Niles. (2013). Health Care Human resource Management. Jones & Bartlett Learning.
5. Bernadin. (2012). Human Resource Management. TataMcgraw Hill, 8th edition.
2. Dessler. (2015). Human Resource Management. Pearson Education Limited, 14th Edition.
6. Wayne Cascio. (2007). Managing Human Resource. McGraw Hill.
Learning 3. Decenzo and Robbins. (2013). Fundamentals of Human Resource Management. Wiley, 11th
7. Ivancevich. (2012). Human Resource Management. McGraw Hill.
Resources Edition.
8. Uday Kumar Haldar and Juthika Sarkar. (2012).Human Resource management.
4. Luis R.GomeMejia, David B.Balkin and Robert L Cardy. (2012). Managing Human Resource.
Oxford.
PHI Learning.

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50%
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 40 60 20 20 20 20
Level 2 Understand 60 40 20 20 20 20
Level 3 Apply 40 20 20 20
Level 4 Analyze 20 20 20 20
Level 5 Evaluate 20 20 20
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %

CLA-1 - Cycle test CLA-2- Model CLA-3 - Mini Project CLA – 4 Surprise Test
CLA – 5 can be from any one or combination of these: Class Participation, Assignments, Seminars, Tech Talks,Case-Studies, MOOCs, Certifications, Conference Paper, etc.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. S. Senthil Nathan HR Manager AUDCO 1. Prof. Hemanth, Sri Sairam School of Management 1. Dr. Poonguzhali P
2. Dr.Goel HR, AirPort authority of India 2. Dr. Geetha Head/ HRM Lakshmiammal College of Engineering 2.Dr. Santhosh Kumar

27
 L T P C
Course Code MBH22202T Course Name Financial Management in Healthcare sector Course Category PCC Professional Core Course
4 0 0 4

Pre-requisite Courses Co-requisite Courses Progressive Courses

Course Offering Department MBA Data Book / Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Outcomes (PO)
A basic understanding of the decisions in Financial Management is imperative for any manager
as all managers are financial managers at some point. Thus this unit provides a basic
CLR-1 : 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
understanding of the pillars of Financial Management and also introduces the time value of
money.
Capital Budgeting decisions are complex and significant to an organization as it could affect the
CLR-2 : performance of the firm in the long-run. This unit introduces the students to the methods and

functional areas in Hospital Management to integrate business

tools of investment analysis which is essential for decision making as a future financial manager.

Evaluation of operations using business metrics to develop

Implementation of Multidisciplinary knowledge of various

To create a strategic plan for execution of business idea

Cost of capital is considered as the ‘hurdle rate’ for a firm and this course is designed to provide
the basic computations of the components of cost of capital. The unit also provides an
CLR-3 :
understanding of the types of leverage of a firm as it’s essential for a firm to maintain lower
leverage to attain higher returns and lower cost of capital.
Capital structure decisions are crucial to any firm as it impacts the cost of capital and its financial
leverage. This course is designed to expose the students to understand the relevance of capital
structure to firms and the various factors that could affect it. Also paying dividends to
CLR-4 :

Environment & Sustainability

shareholders is another crucial decision of a firm that is closely related to financial leverage and

Analysis, Design, Research

Level of Thinking (Bloom)
Expected Proficiency (%)
through this course, students are provided with the several dividend policies a firm could have

Expected Attainment (%)

Individual & Team Work

Engineering Knowledge

Design & Development

Project Mgt. & Finance

and its impact on the firm’s value.

Modern Tool Usage

Understanding the importance of working capital to a firm is imperative as mismanagement of

Life Long Learning

Problem Analysis

Society & Culture

working capital could lead to insolvency issues for a firm. Through this course, students will be

Communication

growth strategies
CLR-5 :
provided with the basic knowledge and significance of working capital and the various
components of working capital in a firm.

Projects
Ethics
Course Outcomes (CO): At the end of this course, learners will be able to:
CO-1 : Understand and enable the basic insights of corporate finance theory. 1 70 60 2 3 2
CO-2 : Analyze the investment proposals of a firm using the tools of capital budgeting. 2 80 75 3 2 2
Remember the cost of each source of funds in a firm’s capital structure to determine the overall
CO-3 : 2 80 70 3 3 2
cost of capital.
CO-4 : Apply on an optimum capital structure for a firm. 3 60 50 2 2 3
CO-5 : Assess the working capital requirements of a firm. 3 90 80 3 3 2

Duration (hour) 8 8 8 8 8
Meaning of Financial Working capital management –
S-1 SLO-1 Introduction to capital budgeting Cost of Capital – Introduction Capital structure - Meaning
Management Introduction

28
 Nature of Financial Factors affecting investment
SLO-2 Cost of each sources of Finance Importance of capital structure Concept and Definitions of WC
Management decisions
Objectives of Financial
Management – Profit Types of proposals- Capital Cost of debt- Cost of redeemable
SLO-1 Optimal capital structure Kinds of WC
Maximizations vs Wealth Rationing and irredeemable debt
S-2
Maximization
Problems in optimal capital
SLO-2 Role of a Financial Manager Methods of appraisal Cost of Preference shares Importance of WC
structure
Scope of Financial
Cost of redeemable and Theories of capital structure – NI
SLO-1 Management – An introduction . Payback period method Factors affecting WC requirements
irredeemable preference shares approach
S-3 to the basic decision in FM
Advantages and Limitations of NOI approach- MM approach –
SLO-2 Investment Decisions Cost of equity Management of WC- Planning of WC
Payback period method. Arbitrage process
Traditional approach- Factors Forecasting WC requirements-
SLO-1 Financing Decision NPV Method Approaches to cost of equity
determining capital structure Management of cash – Objectives
S-4
Advantages and Limitations of NPV
SLO-2 Dividend Decision Cost of retained earnings Introduction to Dividend Policy Factors Determining cash needs
method.
Introduction to Time Value of Dividend decision and valuation of
SLO-1 Profitability Index method Weighted Average Cost of Capital Determining cash need
Money firms
S-5
Compounding Concept – Advantages and Limitations of Introduction to Leverage- Types of Techniques/ Policies of cash
SLO-2 Determinants of Dividend Policy
Annually Profitability Index method. Leverage management
Types of Dividend Policies –
SLO-1 Multiple compounding periods IRR method Operating Leverage- Receivables management - objectives
Overview
S-6
Credit Policies and credit terms-
SLO-2 Compounding value of Annuity Advantages and Limitations of IRR. Problems in Operating Leverage Walters Approach
Collection policies
ARR method- Advantages and Inventory management – objectives-
SLO-1 Discounting concept - Annually Financial Leverage- Gordons Approach
Limitations of ARR Techniques of Inventory management
S-7
Discounting a series of cash
SLO-2 Risk Analysis in Capital Budgeting- Problems in Financial Leverage MM Approach Just in Time Inventory
inflows
Discounting annuity- Contemporary Practices (Expert
SLO-1 Probability method- Composite Leverage Traditional Approach
Discounting perpetual annuity Lecture)
s-8 Risk- Return Relationship-
Contemporary Practices
SLO-2 Business risk vs Financial risk- Decision Tree Method Problems in Composite Leverage Forms of Dividend
(ExpertLecture)
Sources of Finance

29
 1. M.Y.Khan and P.K.Jain. (2008). Financial Management, Text, problems and cases.6th Edition. Tata Mcgraw -Hill publishing company Limited. New Delhi.
2. I.M.Pandey. (2006). Financial Management. 9th Edition, Vikash Publishing House Pvt Ltd.. New Delhi.
Learning
3. ShashiK.Gupta and R.K.Sharma. (2006). Financial Management Theory and Practice. 5th revised enlarged Edition. Kalyani Publishers. New Delhi.
Resources
4. S.N.Maheshwari. (2005). Financial Management Principles and Practice. 1st Edition. Sultan Chan & Sons. New Delhi.
5. . Prasanna Chandra. (2004). Financial Management–Theory & Practice. 7 th Edition. Tata McGrawHill, New Delhi.

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage)
Final Examination (50% weightage)
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)#
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 40 20 20 20 20 20
Level 2 Understand 60 40 20 20 20 20
Level 3 Apply 40 40 20 40 20
Level 4 Analyze 20 40 20 40
Level 5 Evaluate
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %

CLA-1 - Cycle test CLA-2- Model CLA-3 - Mini Project CLA – 4 Surprise Test
CLA – 5 can be from any one or combination of these: Class Participation, Assignments, Seminars, Tech Talks, Case-Studies, MOOCs, Certifications, Conference Paper, etc.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Dr. Sharon Sophia, Assistant Professor, VIT Business
Mr. Velan Silas, CA & CEO VV Associates Dr Maria Evelyn Jucunda. M
School, VIT University Chennai.
Mr. Arul Leo, Assistant Vice-President, Citi Bank Dr. Govindarajan, K L University, Hyderabad. Dr . Kavitha Shanmugam

30
 L T P C
Course Code MBH22203T Course Name HEALTH CARE OPERATIONS MANAGEMENT Course Category PCC Professional Core Course
4 0 0 4

Operations
Pre-requisite Courses Co-requisite Courses Progressive Courses
Management
Course Offering Department MBA Data Book / Codes/Standards

Course Learning
The purpose of learning this course is to: Learning Program Outcomes (PO)
Rationale (CLR):
Understand about what is operations strategy and how its
CLR-1 : applied in the field of operations management 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Practice formulate, implement, monitor and control the

Evaluation of operations using business metrics

CLR-2 :

Implementation of Multidisciplinary knowledge

PO2 - Critical Thinking Business Analysis,

PO2 - Critical Thinking Business Analysis,

PO3 - Global Exposure and cross cultural
PO1- Business Environment and Domain

PO3 - Global Exposure and cross cultural

PO4 – Social Responsiveness and Ethics
operations strategy in efficient way

PO1- Business Environment and Domain

Management to integrate business Projects

To create a strategic plan for execution of

Effective utilization of resources for fulfilling the market requirements in
CLR-3 :
terms of quality, speed, dependability, flexibility and cost

PO6 – Leadership and Team Work

of various functional areas in Hospital

Practice business ethics with integrity
Problem solving and

PO5 – Effective Communication

Make operation decisions on capacity strategy, supply

Problem solving and Innovation

Enhance careers and commitment
CLR-4 : strategy, process technology strategy, and development and

Instigate entrepreneurial drive

organization strategy

to develop growth strategies

Innovation
Level of Thinking (Bloom)
Expected Proficiency (%)
Expected Attainment (%)
Get exposure on strategic perspective on cost and waste
CLR-5 :
minimization strategic perspective on cost and waste

understanding

understanding
business idea
Knowledge

Knowledge
Course Outcomes
At the end of this course, learners will be able to:
(CO):

Understand fundamental and conceptual ideas on operations 1 60 5 2 3 3

CO-1 : Research Applications 0
Apply, execute and control operations strategy Research in 2 80 7 3 2 2
CO-2 :
systematic way 0
Understand operation resources effectively in an organization 2 80 7 3 2 2
CO-3 :
5
Remember strategic solutions to the top management of an 3 80 7 2 2 3
CO-4 :
organization 0
Analyze and determine alternative strategic solutions with
3 90 8 3 2 2
respect
CO-5 : 0
to capacity, supply network, technology and development
aspects

Duration (hr) 8 8 8 8 8
31
 S-1 SLO-1 Health Care Quality Management Process Forecasting Demand, Anticipating to change
SLO-2
S-2 SLO-1 Past Statistical Process Control Analysis Design Supply chain management Adopting to change
SLO-2
S-3 SLO-1 Present Six Sigma and Lean Capacity Supply chain management in Health care Health IT: An Enabler of Flexibility
SLO-2 organizations,
S-4 SLO-1 Future Statistical control charts Demand Cost in health care organizations Concepts of successful operations in
SLO-2 health care organizations
S-5 SLO-1 Strategy in Health care Service quality application in Scheduling Staff Basic Concepts for health care organizations Accreditation: NABH
SLO-2 industry Health care organizations
S-6 SLO-1 Project Management SERVQUAL model Patients and Jobs Case Study Awards and Highly Reliable Organization
SLO-2
S-7 SLO-1 Case Study SERPERF model Case Study Case Study
Contemporary Practices(Expert Lecture)
SLO-2
S-8 SLO-1 Case Study Case Study Case Study Case Study
Contemporary Practices(Expert Lecture)
SLO-2

1. Daniel B. Laughlin and John R. Olsaon. (2017). Health care operations Management.
Health Administration Press 5. Mahadevan B. (2015). Operations Management theory and Practice. Pearson Publication.
2. Corinne M. Karuppan. Nany E. Dunlap and Michael R. Waldrum. (2016). Operations Third Edition.
Learning Management in Health Care. Springer 6. Norman Gaither and Greg Frazier. (2013). Operations Management. engage Publications,
Resources 3. Siddhartha S. Padhi. (2018). Operations Management – Text and Cases. Star Business Ninth Edition
Series 7. Aswathappa. K and SridharaBhart K. (2014). Production and Operations Management.
4. Pannerselvam R. (2017). Production and Operations Management. Prentice Hall India Himalaya Publishing House
Private Limited

32
 Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50%
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 40 20 20 20 20 20
Level 2 Understand 60 40 20 20 20 20
Level 3 Apply 40 40 20 40 40
Level 4 Analyze 20 40 20 20
Level 5 Evaluate
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %

CLA-1 - Cycle test CLA-2- Model CLA-3 - Mini Project CLA – 4 Surprise Test
CLA – 5 can be from any one or combination of these: Class Participation, Assignments, Seminars, Tech Talks, Case-Studies, MOOCs, Certifications, Conference Paper, etc.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Mr. N. Pandiyan, Factory Head, Bunge India Ltd., Trichy Dr. L. AravindKumaran, LIBA, Chennai Dr. S.JahiraParveen, Assistant Professor,
CoM, SRM IST
Mr. Eugene. J, Quality Management consultant, TVS Group, Chennai Dr. B. Sudhakar, Director-MBA, Hindustan college of Arts and Dr.Arivazhagan, Associate Professor, CoM, SRM
Science, Coimbatore IST

33
Course Entrepreneurship and Innovations in healthcare Entrepreneurial Skill Enhancement L T P C
MBH22204T Course Name Course Category ESECC
Code sector Core Course 4 0 0 4

Pre-requisite Courses Co-requisite Courses Progressive Courses

Course Offering Department College of Management Data Book / Codes / Standards

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Outcomes (PO)
To impart knowledge about concepts of entrepreneurship and its
CLR-1 : 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
function.
To familiarize the Business planning process and Role of business

business metrics to develop growth

Implementation of Multidisciplinary
Integrate functional knowledge
Effective communication skills
CLR-2 :

Instigate entrepreneurial drive

areas in Hospital Management to

Familiarize organizations and

Practice business ethics with

knowledge of various functional

Level of Thinking (Bloom)
analytics in entrepreneurship.

Expected Proficiency (%)

Expected Attainment (%)

Evaluation of operations using

Comprehend effectively in

To create a strategic plan for

To analyze how the Business plan is framed and the challenges

integrate business Projects

execution of business idea

globalized environment
CLR-3 :

Resources analysis for

Initiate critical thinking

Enhance careers and

involved in it.

with strategic skills

CLR-4 : To reflect on the financial institutions and Venture feasibility analysis.

its stakeholders
To understand the role played by NGOs and SHGs in rural

organizations
CLR-5 :

commitment
entrepreneurship.

strategies
integrity
Course Outcomes (CO): At the end of this course, learners will be able to:
CO-1 : Remember the concept of entrepreneurship and its functions. 1 60 60 2 3 3
CO-2 : Understand the role of business analytics in entrepreneurship. 1 70 70 3 2 2
CO-3 : Analyze the business plan effectiveness and challenges. 2 80 70 3 2 2
CO-4 : Apply the merits of financial institutions and venture feasibility analysis. 2 80 70 2 2 3
CO-5 : Evaluate the role of NGO’s and SHG’s rural entrepreneurship. 3 90 80 3 2 2

Duration (hour) 8 8 8 8 8
Business plan for health care
SLO-1 Myths of entrepreneurship Where can ideas come from Informal capital
S-1 Entrepreneurship. organization
SLO-2 Realities of entrepreneurship What is creativity How to develop it Friends & Family, Angel
Introduction to the world of Venture
SLO-1 Intrapreneurship Transition from college/regular Copy & Defensibility
S-2 Individual and group creativity Capitalists
job to the world of startups
SLO-2 Similarities and Variances Venture feasibility analysis Evaluation criteria employed by VCs
Generation of creative ideas in
SLO-1 Business Incubators Pitching Selecting the right VC
individual
S-3 India’s start up revolution
Financing Mix and the Financing
SLO-2 Rural Entrepreneurship Thinking Hats methods Organizational form
continuum
Generation of creative ideas in
SLO-1 Social Entrepreneurship Partnership & sole Proprietorship, Shareholding , Cliff & Vesting schedule
groups
S-4 Trends & Imperatives& Benefits
Establishing a new enterprise in
SLO-2 Women Entrepreneurs Corporation Idea/Patent
health care organization
Intellectual property copyright
S-5 SLO-1 The entrepreneurial mind–set Entrepreneurial stress Forms of enterprise Law Vs Ethics-Minimum viable product
&Trademarks

34
 Name of product/service–
SLO-2 Key attributes an entrepreneur Difference life stages Feasibility study Market Segmentation,
Website/Visiting card/Office space
Legal expenses, hiring the service
SLO-1 Relative importance Human resource planning Struggles , Causes of failure
provider
S-6 Entrepreneurship today
Product/market, financing, managerial
SLO-2 Disagreements Market sizing Digital economy as a resource
valuation and harvesting
Valuation methods-Term sheet–
SLO-1 Types of Entrepreneurs Idea Promotion tools
Strategic sale, negotiations
S-7
Opportunity and retrospective The value of likes and shares– Management succession in health care
SLO-2 Entrepreneurial Competencies Marketing plan, pricing
determinism Matchmakers organization & Contemporary Practices
To solve something felt and Contemporary Practices (Expert
SLO-1 Entrepreneurial Environment Managing cash flow Long tail markets & Micro–Apps
experienced Vs I want to be an Lecture)
S-8
Small and Medium enterprises entrepreneur in health care Rigor of another kind: Heuristics Contemporary Practices (Expert
SLO-2 Funding and Incubation
in health care organization organization and Gut –feel Lecture)
1.Bernadette MazurekMelnyk and Tim Readerstorf. (2021). Evidence based
Leadership, Innovation and Entrepreneurship in Nursing and Health Care. Springer
Publishing Company. 4. Rajeev Roy. (2011). Entrepreneurship. Oxford University Press
Learning 2. Ralf Wilden. Massimo Garbuio. Federica Anglei and Daniele Mascia. (2020). 5.Jayshree Suresh. (2015). Entrepreneurial Development,Margam Publications.
Resources Entrepreneurship in Health Care. Routledge. 6. Poornima M and Charantimath. (2006). Entrepreneurship Development Small Business
Robert D. Hisrich.et al. (2020). Entrepreneurship. McGraw Hill Publications. Enterprises. Pearson Education.
3. Rajshankar. (2015). Entrepreneurship Theory and practice. Vijay Nicole Imprints
Private limited.

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage)
Final Examination (50% weightage)
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)#
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 40 60 20 20 20 20
Level 2 Understand 60 40 20 20 20 20
Level 3 Apply 20 40 20 20
Level 4 Analyze 40 20 20 20
Level 5 Evaluate 20 20
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %

CLA-1 - Cycle test CLA-2- Model CLA-3 - Mini Project CLA – 4 Surprise Test
CLA – 5 can be from any one or combination of these: Class Participation, Assignments, Seminars, Tech Talks, Case-Studies, MOOCs, Certifications, Conference Paper, etc.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Mr.Santhosh , Kolapasi Mr. Sarathbabu, Food king, food retailoutlet Dr.Saravanan
35
2. Mr.Leo, NGO Mr. Ruby Manohar, Ruby builders and promoters Chennai. DrR.Krishnaraj

36
Course Course Risk adjustment, risk sharing and premium regulation in health Course L T P C
MBH22205T PCC Professional Core Course
Code Name insurance markets Category 4 0 0 4

Pre-requisite Courses Co-requisite Courses Progressive Courses

Course Offering Department MBA Data Book / Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PO)
CLR-1 : To understand the role of the health insurance markets 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
CLR-2 : To understand the basic principles of the insurance markets.

business metrics to develop growth

Implementation of Multidisciplinary
CLR-3 : To analyze the role of insurance in health plan

areas in Hospital Management to

knowledge of various functional
CLR-4 : To analyze the concepts of risk sharing and risk adjustments

Evaluation of operations using

Environment & Sustainability

To create a strategic plan for

CLR-5 : To analyze the performance of health plan payment systems

Analysis, Design, Research

integrate business Projects

execution of business idea

Level of Thinking (Bloom)
Expected Proficiency (%)

Expected Attainment (%)

Individual & Team Work

Engineering Knowledge

Design & Development

Modern Tool Usage

Problem Analysis

Society & Culture

strategies
Course Learning Outcomes (CO): At the end of this course, learners will be able to:

Ethics
CLO-1 : Remember the framework of health insurance markets 2 60 50 1 3 3
CLO-2 : Understand the premium regulation and affordability 4 80 75 2 3 2
CLO-3 : Analyze logically to evaluate the invening Risk factors 1 80 70 2 3 2
CLO-4 : Analyze the risk adjustment and risk sharing concepts 3 60 55 2 1 3
CLO-5 : Evaluate the performance of the insurance and identify the right plan 5 80 70 1 3 3

Duration (hour) 8 8 8 8 8
Intellectual Roots of Regulated Criteria Guiding the Design of Risk Measures of fit
S-1 Risk Rating Risk sharing
Competition Adjustment Models
Prevalence of Regulated Incentive at the individual level
S-2 Risk selection Choice of Estimation of Sample Motivations for risk sharing
Competition
How risk rating and risk selection Information used for Predicting Measures of fit and incentives at the
S-3 The Role of Health Plan Forms of risk sharing
affect efficiency Spending (Risk Adjusters) Group (Or Action) Level,
Choice of timeframe for data used for Measures of Incentives for Cost
S-4 Payment in Regulated Competition Benchmark for analyzing Incentives for cost containment
prediction Control
Choice of objective function for Health Insurance in India and
S-5 Case study The effects of payment Estimation of risk
estimating risk adjustment abroad
Measures of Incentives of
Functional form and model Adjustment models in the
S-6 Case study Systems interventions Consumers to Choose the Right
specification presence of risk sharing
Plan

37
 Contemporary Practices (Expert
S-7 Case study Premium regulation Risk adjustment Case study
Lecture)
Contemporary Practices (Expert
S-8 Case study Subsidies to consumers Model implementation issues Case study
Lecture)

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50%
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 40 60 20 20 20
Level 2 Understand 60 40 20 20 20 20
Level 3 Apply 40 40 20 20
Level 4 Analyze 40 20 40 40
Level 5 Evaluate
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %

1. Sarah L Barber, Luca Lorenzoni and Paul Ong. (2019). Price setting and price
3. Jacob Glazer, Thomas G McGuire (2016). Models of health plan payment quality reporting.
regulation in health care-lessons for advancing universal health coverage,
World Scientific
Learning OECD Publlishing
4. Mark V Paulyand Bradley Herring (2001). Pooling health insurance risks. The AEI press.
Resources 2. Thomas G. McGuire and Richard C Van Kleef. (2018). Risk adjustment, risk
5. Committee on Health care utilizations and adults with disabilities Health care utilization as a
sharing and premium regulation in health insurance markets-theory and practice.
proxy in disability determination. National Academic press.
Academic Press

CLA-1 - Cycle test CLA-2- Model CLA-3 - Mini Project CLA – 4 Surprise Test
CLA – 5 can be from any one or combination of these: Class Participation, Assignments, Seminars, Tech Talks, Case-Studies, MOOCs, Certifications, Conference Paper, etc.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Dr. Sharon Sophia, Assistant Professor, VIT Business School, VIT
Mr. Velan Silas, CA & CEO VV Associates Dr.K.ShanmugaPriya
University Chennai.
Mr. Arul Leo, Assistant Vice-President, Citi Bank Dr. Govindarajan, K L University, Hyderabad. DrKavithaShanmugam

38
 Course Course Service design and thinking in healthcare and hospital L T P C
MBH22206T Course Category Core Course
Code Name management 4 0 0 4

Progressive
Pre-requisite Courses NA Co-requisite Courses NA NA
Courses
College of Management – MBA
Course Offering Department Data Book / Codes/Standards
(Hospital Management)

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Outcomes (PO)

CLR-1 : To Understand the concept of Service design and thinking 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12

CLR-2 : To familiarize with mind mapping and service Innovation process

Practice business ethics with

of various functional areas in

To create a strategic plan for

Multidisciplinary knowledge

Projects

execution of business idea

CLR-3 : To learn the concept development and use of tangible tools

Comprehend effectively in

develop growth strategies

Level of Thinking (Bloom)

to
Expected Proficiency (%)

Familiarize organisations
Expected Attainment (%)

knowledge with strategic

Effective communication

to
Instigate entrepreneurial

of operations
globalized environment
CLR-4 : To understand co-creation and co-production of service design

metrics
Resources analysis for
Initiate critical thinking

Hospital Management
Enhance careers and
and its stakeholders
CLR-5 : Understanding Future benefits in Service design

Integrate functional

business
Implementation of

business
organisations

commitment

Evaluation
integrate
integrity
Course Outcomes (CO): At the end of this course, learners will be able to:

using
skills

skills

drive
CO-1 : Understand the concept of good service design in Healthcare. 2 70 60 2 3 3
Analyze the newer approaches to service design and its approach in later
CO-2 : 1 80 70 2 2 3
development phases
Remember the idea of concept development an Service Design Empowering
CO-3 : 2 80 70 2 2 3
Innovative Communities Within Health care
Apply the strategic design abilities and co-creative service design in health
CO-4 : 2 80 70 2 2 3
care
CO-5 : Understand the cost effective launch service and adopt innovative services . 3 90 80 2 3 3

Duration (hour) 8 8 8 8 8
Service design and thinking -
SLO-1 Concept development and Rapid prototyping and
S-1 Empathize- Mind mapping and brainstorming Learning launch
assumption testing customer co-creation
SLO-2 define-ideate-protype-test-launch
SLO-1 design as difference, design as A design perspective on future
Concept development and
S-2 vision, design as performance Service Innovation health care services for the home Launch service with lesser cost
SLO-2 assumption testing
environment
SLO-1 good design is good business-
Innovation in service design Co-creative service design in better benefits and better
S-3 current challenges of health care patient
SLO-2 thinking Municipal health services effectiveness
organizations in service delivery
SLO-1 theories on design and thinking- Innovation in service design Co-creative service design in
S-4 centric approach patient’s compliance
SLO-2 concept-practice thinking Municipal health services

39
 SLO-1 The use of tangible tools as a
Service Design as a Evaluating Co-production in
Service design road mapping means to support co-design Alarm in ICU-Flying drones to
S-5 Transformational Driver toward Mental health services as support
SLO-2 approach during service design innovation exchange lab samples
Person- for co-design activities
projects in Health Care
SLO-1 The use of tangible tools as a
Evaluating Co-production in
means to support co-design overcoming challenges of service
S-6 centered care in health care Service Innovation by patient Mental health services as support
SLO-2 during service design innovation design in a multicultural world
for co-design activities
projects in Health Care
SLO-1 Changing the rules of the Game Service Design Empowering
Strategic design abilities for Contemporary practices (expert
S-7 in Health care through service Centric Innovation Process Innovative Communities Within
SLO-2 integrated care innovation lecture)
Design Health care
SLO-1 Using small step service design Service Design Empowering
Service Design during the later Strategic design abilities for Contemporary practices (expert
S-8 SLO-2 thinking to create and implement Innovative Communities Within
development phases integrated care innovation lecture)
SLO-2 services that improve patient care Health care

1. Mario A. Pfannstiel, Christoph Rasche, (2019), Service Design and Service Thinking
4. Natarajan.S, (2010), Hospital Supportive services' 1st edition, Excel books.
in Healthcare and Hospital Management: Theory, Concepts,
5. Kelly,A (2006), 'Strategic Maintenance planning',elseivier
Practice., Germany: Springer International Publishing.
Learning 6. - Webster J.G and Albert M.Cook, (1979) Clinical Engineering Principles and
2. Sharma, (2010), 'Essentials of hospital support services and Physical Infrastructure,
Resources Practices, Prentice Hall Inc., Englewood Cliffs, New Jersey
Jaypee Publishers.
7. Kelly.A (1984) ,'Maintenance Planning and Control', Butterworths.
3. Kunders ,G.D, (2010), Hospital and facilities planning and Design –, Prism Books Pvt.
8. Kline, J (1988) ,'Hand Book of Bio-Medical Engineering', elsevier,
Ltd., Bangalore.

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50%
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 40 40 20 20 20 20
Level 2 Understand 40 30 30 30 30 30
Level 3 Apply 20 30 30 30 30 30
Level 4 Analyze 20 20 20 20
Level 5 Evaluate
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 - Cycle test CLA-2- Model CLA-3 - Mini Project CLA – 4 Surprise Test
CLA – 5 can be from any one or combination of these: Class Participation, Assignments, Seminars, Tech Talks,Case-Studies, MOOCs, Certifications, Conference Paper, etc.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr.Chandrasekar Menon Ms Anija, Manager, SIMS Hospital Dr.R.Krishnaraj
2. Dr.Ashok Thiakarajan Dr.Muthuveeramani, SIMS Hospital

40
 Course Course L T P C
Course Code MBH22207T Research methods for healthcare managers Foundation Course
Name Category 3 0 0 3

Pre-requisite Courses Co-requisite Courses Progressive Courses

Course Offering Department MBA Data Book / Codes/Standards

Course Learning The purpose of learning this course

Learning Program Outcomes (PO)
Rationale (CLR): is to:
To explore basic knowledge about Research
CLR-1: 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
methods.
CLR-2: To gain knowledge on qualitative research methods

cultured understanding (GECCU)

Advance basic knowledge on the

Business Environment & Domain

Effective Communication (EC)

banking and financial Industry.

Analysis, Problem Solving and

Multidisciplinary knowledge of

Evaluation of operations using

CLR-3: To examine about Quantitative methods

banking and financial services

banking and financial markets

Instigate entrepreneurial drive

To create a strategic plan for

Global Exposure and Cross-

required to manage modern

business metrics to develop

Social Responsiveness and
Innovative Solutions (CBPI)

integrate business Projects

Impart Skills in the modern

execution of business idea

Critical Thinking, Business

various functional areas in

Develop managerial skills
Level of Thinking (Bloom)
To understand the method of performing data

Expected Proficiency (%)

Expected Attainment (%)

Hospital Management to
CLR-4
analysis

Knowledge (BEDK)

Implementation of
CLR-5: To design the research proposal and report writing

growth strategies
Ethics (SRE)

technology.
operations.
Course Outcomes At the end of this course, learners will
(CO): be able to:
CO-1: Understand about basics of Research methods 2 70 60 2 3 3
Remember the management concepts derived from 3 2 2
CO-2: 1 80 70
qualitative research methods
CO-3 Remember on the phases of Quantitative methods 2 80 70 3 2 2
Understand the logic and method involved in data 2 2 3
CO-4: 2 80 70
analysis
CO-5: Apply the research proposal and report writing 3 90 80 3 2 2

Duration (hour) 6 6 6 6 6
SLO-1 Background to Research Quantitative Methods Hypothesis Testing Research Proposal
S-1 Qualitative Methods
SLO-2 Research paradigms Data and Variables Association Purpose
Contributions of research to
SLO-1 The nature and types of The Nature of Quantitative Correlation Coefficients Bivariate Nature
S-2 theory and practice
qualitative research Research
SLO-2 Research Ethics Regression Evaluation
SLO-1 Literature Review Descriptive Chi–square Tests, Difference Content and format
S-3 Identifying sources of Data collection methods
SLO-2 Inferential Statistics t–tests , Difference Practical considerations
information

41
 Timelines, budgets,
Accessing sources of
SLO-1 ANOVA supervision management,
information
presentation
S-4 Primary and secondary sources Sampling
Defense of proposals,
Managing sources of
SLO-2 Reliability research reports for health
information
care managers
SLO-1 Scholarly literature Designing Validity Contemporary Practices
S-5 Types of data analysis methods
SLO-2 Academic writing and Coding Questionnaires Rigour (Expert Lecture)
SLO-1 Referencing Data Entry
Writing up qualitative research Reporting a Quantitative Study for Contemporary Practices
S-6 Steps in literature review
SLO-2 for health care managers Screening health care managers (Expert Lecture)
development
1. Malhotra, Dash. (2015). ‘Marketing Research: An applied orientation’. 7th 5. Harper, W. Boyd Jr, Ralph Westfall, Stanley F. Stasch, Richard D. Irwin Inc., (2014).
d. Pearson Ltd., 'Marketing Research – text and cases', All India Traveler Book Seller 12th edition.
2. Brown Suter Churchill. (2015). ‘Marketing Research’, 8th edition, Cengage 6. Raymond Kent. (2011). ‘Marketing Research – Measurement, Method and application',
Learning Learning India Pvt ltd., International Thomson Business Press edition 2.
Resources 3. G.C. Beri (2007). 'Marketing Research', 4th edition, Tata McGraw–Hill 7. William G. Zikmund, Barry J. Babin. (2015). 'Essentials of Marketing Research,
Education International Edition, 5e, Cengage Learning.
4. Churchill, Lacobucci& Israel. (2010). ‘Marketing Research–A South Asian 8. William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin. (2014). 'Business
Perspective' Cengage Learning, India edition. Research Methods’. International Edition, 9e, Cengage Learning.
Learning Assessment
Continuous Learning Assessment (50% weightage) Final Examination (50%
Bloom’s Level of
CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 50 40 40 40 40 40
Level 2 Understand 50 60 30 30 30 30
Level 3 Apply 30 30 30 30
Level 4 Analyze
Level 5 Evaluate
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 - Cycle test CLA-2- Model CLA-3 - Mini Project CLA – 4 Surprise Test
CLA – 5 can be from any one or combination of these: Class Participation, Assignments, Seminars, Tech Talks, Case-Studies, MOOCs, Certifications, Conference Paper, etc.
Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Mr. Sasi Kumar –Managing Director- SALCOMP INDIA LTD Dr. A.P.Muthulakshmi- Principal &ProfessorCMS,Coimbatore Dr.P.S.Rajeswari- Associate Professor
Mr. Claudios –Managing Director -WOORY AUTO LTD Dr. P.S.Srinivasan-Associate Professor,BharathidasanUniversity,Trichy Dr.R.Krishnaraj, Professor

Course Course BUSINESS ANALYTICS(Practical) Core Course L T P C

MBH22208L Course Category CES
Code Name 0 0 4 2
42
Course Learning
The purpose of learning this course is to: Learning Program Outcomes (PO)
Rationale (CLR):
CLR-1 : To learn the Analytical Models and Data Dashboards using Excel 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
To understand the design of various models for summarizing and visualizing

using artificial Intelligence in the Data

Practice business ethics with integrity
CLR-2 :

Resources analysis for organizations

Comprehend effectively in globalized

Development of skills to manage the

to create business opportunities and

Explore the application of AI and DS
data

Integrate functional knowledge with

technologies in AI and DS to build,

train and deploy business oriented
Enhance careers and commitment
To understand how to build good spreadsheet models, What-If analysis & linear

Familiarize organizations and its

CLR-3 :

Effective communication skills

Instigate entrepreneurial drive

optimization models

Usage of different tools and

Level of Thinking (Bloom)
CLR-4 : To learn how to apply various statistical techniques using SPSS package

Expected Proficiency (%)

Expected Attainment (%)
To understand the recent developments in visualization software like Tableau,

Initiate critical thinking

driven Business world

CLR-5 :
Rapid Miner, Power BI, R and Python programming

generate revenue
strategic skills

complexity by
stakeholders

environment

applications
Course Outcomes (CO): At the end of this course, learners will be able to:

CO-1 : Remember Models for Data exploration 1 60 60 2 3 3

CO-2 : Understand Model for Data summary 1 70 70 3 2 2
CO-3 : Apply spreadsheet tools for optimization models 2 80 70 3 2 2
CO-4 : Apply SPSS for testing 2 80 70 2 2 3
CO-5 : Remember the Data Dashboards 3 90 80 3 2 2

Duration (hour) 8 8 8 8 8
S-1 SLO-1 Need for Business Analytics Linear regression Linear Programming SPSS basics Visualization - Rules
to
SLO-2 Fundamentals of Analytics LS Method Advantages of LP Descriptive New developments
S-2
S-3 SLO-1 Big Data Inference from LM model Tableau
to Maximization Scaling
SLO-2 Data types Time Series Power BI
S-4
S-5 SLO-1
to Descriptive Prediction accuracy Minimization Parametric tests R programming
SLO-2
S-6
S-7 SLO-1
to Data visualization Validation Sensitivity Non-parametric tests Python programming
SLO-2
S-8

1. Jeffrey D. Camm,James J. Cochran,Michael J. Fry,Jeffrey W. Ohlmann,David R. 4. JuliantPallant. (2019). SPSS Survival: A step by step guide to data
Learning Anderson,Dennis J. Sweeney,Thomas A. Williams. (2019). ‘Business Analytics’ analysis using IBM SPSS. McGraw Hill Education6th Edition
Resources Cengage3rd Edition. 5. Tim Costello, Lori Blackshear. (2020). ‘Prepare Your Data For Tableau: A Practical
2. Anil Maheswari. (2020). Data Analytics McGraw Hill Education (India) Private Guide To The Tableau Data Prep Tool’ Apress – 1stEdition
43
 Ltd, Sixth reprint
3. Andy Field. (2019). Discovering Statistics Using IBM SPSS Statistics. Sage
Publications Ltd - 5th Edition.

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50%
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 50 40 40 40 40 40
Level 2 Understand 50 40 30 30 30 30
Level 3 Apply 20 30 30 30 30
Level 4 Analyze
Level 5 Evaluate
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %

CLA-1 - Every Exercise will carry marks for Observation, Collection of Data, Analysis, Interpretation, Inference and prompt
Submission of Observation Note &Record Note.CLA-2- Model Examination and Viva.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Dr.Prakash S, Sr. Test Manager, Franklin Templeton, Dr. S.T.Deepa, Director- Center for AI Dr.V.M.Shenbagaraman, Professor & HOD Executive
Chennai Shri ShankarlalSundarbaiShasun Jain CollegeChennai - 600 017 Programs, CoM
Dr.PriyaIyer, Associate Professor
Mr. Milan Kumar, CIO, Wabco India Department of Computer Science Dr. P.Saravanan, HOD, Systems. CoM
M.O.P. Vaishnav College for Women (Autonomous)

44
Course Professional Upskilling – II (Practical) L T P C
MBH22209L Course Name Course Category AEC Ability Enhancement Course
Code 0 0 2 1

Professional Co-requisite Progressive

Pre-requisite Courses AEC Ability Enhancement Course
Upskilling – I Courses Courses
Course Offering Department College of Management Data Book / Codes/Standards

Course Learning
The purpose of learning this course is to: Learning Program Outcomes (PO)
Rationale (CLR):
Learning basic tricks to solve questions on Ratio, proportions,
CLR-1 : 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
Mixtures &Allegations.
CLR-2 : Basics of Set theory & functions, Data Analysis & Interpretation

Integrate functional knowledge

Multidisciplinary knowledge of

Evaluation of operations using

Effective communication skills

Familiarize organisations and

Practice business ethics with

To create a strategic plan for

business metrics to develop
CLR-3 : Analytical Reasoning

Level of Thinking (Bloom)

integrate business Projects

execution of business idea

various functional areas in
Comprehend effectively in
Expected Proficiency (%)
Expected Attainment (%)

Hospital Management to
To be prepared for a Group Discussion, Writing an effective

Instigate entrepreneurial
globalized environment
CLR-4 :

Resources analysis for

Initiate critical thinking

Enhance careers and

Resume

with strategic skills

CLR-5 : Personal Interview

Implementation of

growth strategies
its stakeholders
organisations

commitment
integrity
Course Outcomes
At the end of this course, learners will be able to:
(CO):
Solve questions based on Ratio proportions, Mixtures 2 3 3
CO-1 : 1 60 60
&Allegations.
CO-2 : Solve questions based on Set theory & functions 1 70 70 3 2 2
CO-3 : Analyze & interpret the passage through relations 2 80 70 3 2 2
CO-4 : To handle GD effectively 2 80 70 2 2 3
CO-5 : To attend PI confidently 3 90 80 3 2 2

Duration (hour) 6 6 6 6 6
Define GD, Types & Techniques,
SLO-1 Basic of Ratio Proportion Introduction to modern mathematics Reading Comprehension Define PI & its Types, Objectives
S-1 skills needed
SLO-2 Problems on set theory
Problem Solving on Ratio &
SLO-1 Understanding the functions How to write an effective Resume? Advantages & Limitations of PI
S-2 Proportion Analyzing & interpreting passage
SLO-2 Problem solving
S-3 SLO-1 Data Analysis & Interpretation: Problem Solving Session
to Assignment Tabular presentation Problem Assignment Mock Interview
SLO-2
S-4 Solving

45
 Basic Problems on Mixture &
Data Analysis & Interpretation:
SLO-1 Problem Solving Session
S-5 Alligations Graphical presentation Problem
to SLO-2 Solving Mock Group Discussion Mock Interview
S- 6 SLO-2 Advance Problems on Mixture Data Sufficiency
Problem Solving Session
SLO-2 & Alligations

1. Dinesh Khattar-The Pearson Guide to Quantitative Aptitude for competitive examinations, Pearson Publications.
2. Archana Ram-Placementor-Tests of Aptitude for Placement Readiness, Oxford University press-2018
Learning
3. AbijithGuha-Quantitative Aptitude for all competitive examinations-7 th edition-McGraw Hill publications.2020
Resources
4. A.P. Bharadwaj-General English for Competitive Examination-Pearson Education.
5. Showick Thorpe-English for Competetitve Examination-Pearson Education..

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50%
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 40 40 40 40 40 40
Level 2 Understand 30 30 30 30 30 30
Level 3 Apply 30 30 30 30 30 30
Level 4 Analyze
Level 5 Evaluate
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %

CLA-1 - Every Exercise will carry marks for Observation, Collection of Data, Analysis, Interpretation, Inference and prompt
Submission of Observation Note &Record Note.CLA-2- Model Examination and Viva.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Mr.Santhosh , Kolapasi Sarath babu, food king, food retalloustlet Dr.Priyanka Singh
2. Mr.Leo, NGO Ruby Manohar, Ruby builders and protors Chennai. Dr.Krishnaraj

46
 Course Course Course L T P C
MBH22301T Strategic Management in healthcare sector PCC Professional Core Course
Code Name Category 4 0 0 4

Pre-requisite Courses Co-requisite Courses Progressive Courses

Course Offering Department MBA Data Book / Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PO)
CLR-1 : Understand the concepts of marketing in health care and hospital organizations 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
CLR-2 : Understand consumer behaviour in health care and hospital organizations

functional areas in Hospital

develop growth strategies

Level of Thinking (Bloom)

To create a strategic plan

using business metrics to
Expected Proficiency (%)

Management to integrate

for execution of business

Expected Attainment (%)

of operations
Explore target market and customers based on their need, service component and

Individual & Team Work

Engineering Knowledge

Design & Development

CLR-3 :

knowledge of various
competition

Modern Tool Usage

Implementation of
CLR-4 : Understand the right pricing strategies for health care and hospital sector services

business Projects
Problem Analysis

Society & Culture

Analysis, Design,

Multidisciplinary
Environment &
Analyze promotional strategies for an efficient marketing of health care and hospital

Sustainability
CLR-5 :
services

Evaluation
Research

Ethics

idea
Course Learning Outcomes (CO): At the end of this course, learners will be able to:
CLO-1 : Understand the concept of health care and hospital organizations 2 60 50 1 3 3
CLO-2 : Analyze the external and internal marketing environment 4 80 75 2 3 2
CLO-3 : Apply the market segmentation,targeting and positioning 1 80 70 2 3 2
CLO-4 : Apply the key factors in the consumer decision making process 3 60 55 2 1 3
CLO-5 : Remember marketing strategies of competitiors 5 80 70 1 3 3
CLO-6 Analyze marketing strategies in an efficient manner 1 3 3

Duration (hour) 8 8 8 8 8
Dynamics of competitive Strategy implementation, evaluation
S-1 Nature of strategic management Industry Analysis Organizational Analysis
advantage
Porter’s approach to industry Value chain competing through Control Strategy implementation and
S-2 Phases of strategic management strategy formulation Core
service analysis business models Process implementation
Value chain analysis& industry Types of organizational structures
S-3 Environmental scanningsegment stake holder analysis distinctive competencies
value chain analysis
competitive advantage firm Scanning functional resources & Process of evaluation and types of
S-4 Environmental scanning Non–market strategy
resources capabilities controls
Categorizing international Strategic audit & SWOT,TOWS Techniques of control, Strategic
S-5 Industry analysis generic strategies
industries matrix information systems
Business level strategies Competitive advantage to corporate
S-6 External Environmental analysis Strategic types competitive advantage ,corporate strategies& portfolio advantage
analysis
Competitive intelligence & determining the sustainability of an Corporate parenting, functional Contemporary Practies (Guest
S-7 Environmental scanning
strategic audit advantage for health care segment strategies and strategic choice Lecture)

47
 Identifying external strategic factors EFAS & competitors analysis Grand strategy for health care Contemporary Practies (Guest
S-8 Case study
for health care for health care segment segment&Case studies Lecture)

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50%
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 60 60 40 40 20 20
Level 2 Understand 40 40 30 20 20 20
Level 3 Apply 30 20 20 20
Level 4 Analyze 20 20 20
Level 5 Evaluate 20 20
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %
# CLA – 4 can be from any combination of these: Assignments, Seminars, Tech Talks, Mini-Projects, Case-Studies, Self-Study, MOOCs, Certifications, Conf. Paper etc.,

1. Philip Kotler, Robert J Stevens and Joel Shalowitz. (2021). ‘Strategic Marketing for 4. RajanSaxena. (2017). ‘Marketing Management’. 5th Edition, Tata McGraw Hill
Health Care Organizations’. Wiley. Publishing Co. Ltd.,
Learning 2. GaminiGunawardane. (2020). ‘Modern Health Care Marketing,’ World Scientific 5. Ramasamy and Namakumari. (2014). ‘Marketing Management-
Resources Publishing Co. Ltd. Global Perspective- Indian Context”, 5th Edition, Macmillan Publishers India Ltd.
3. Philip Kotler, Kevin Lane Keller. (2017). ‘Marketing Management’,15th Edition, 6. Arun Kumar and Meenakshi. (2015). Marketing Management.
Pearson Publications Limited. Vikas Publishing House,

Course Designers
Experts from Industry: Experts from Higher Technical Institutions Internal Experts
Dr.AshokThiakarajan MsAnija, Manager, SIMS Hospital S.Priya
Dr Raju Sivasamy, Vice President, SIMS Hospital Dr.Muthuveeramani, SIMS Hospital Dr.R.Krishnaraj

48
 L T P C
Course Code MBH22302T Course Name HEALTHCARE TOURISM MANAGEMENT Course Category Elective course
4 0 0 4

Pre-requisite Courses NA Co-requisite Courses NA Progressive Courses NA

Course Offering Department MBA (Hospital Management) Data Book / Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Outcomes (PO)
CLR-1: To understand various concepts of global healthcare 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
CLR-2 : To learn about the different destinations for medical tourism

evaluate business projects to develop

and execute the business idea during

Effective understanding of global

Enhance policies relating to different

Comprehend effectively in public

Instigate community health through

the challenging business situation

Authorize the students to innovate
Integrate industry structure and

operations, system, marketing and

Practice health tourism in India
CLR-3 : To demonstrate an understanding of industry structure and services

knowledge comprising of finance,

human resources management to

Familiarize necessity for well
CLR-4 : To analyze the potential of health tourism in India

Application of multidisciplinary
understanding of demography
Initiate community health

Usage of business metrics to

Level of Thinking (Bloom)
Expected Proficiency (%)
Expected Attainment (%)
CLR-5 : To assess the role of medical tourism management

integrate business projects

Resources analysis for

category of destinations

growth strategies
organizations
healthcare

services
Course Outcomes (CLO): At the end of this course, learners will be able to:

policies
being
CO-1 : Understand the fundamentals of global healthcare 2 60 50 2 3 3
CO-2 : Remember Knowledge of different destinations for medical tourism 2 80 70 2 2 3
CO-3 : Apply on the industry structure and services 1 80 75 2 2 3
CO-4 : Understand Knowing the potential of health tourism in India 2 80 70 2 2 3
CO-5 : Analyze the role of global health care and medical tourism 3 90 80 2 3 3

Duration (hour) 8 8 8 8 8
SLO-1 Global Health tourism Market and
S-1 Medical tourism Global destinations History of health tourism International patient services
SLO-2 Planning
SLO-1 Conceptual framework of
S-2 Medical Tourism Destinations Industry in India India's competitive environment Safety and quality
SLO-2 globalization
SLO-1 SWOT analysis Government support to Indian Accreditation issues and Case
S-3 WHO resolution Types of Medical Tourism
SLO-2 health tourism Industry management Considerations
SLO-1 SWOT analysis of Medical Travel and Transportation, Health
S-4 International trade Types of treatment in medical Tourism Market Dynamics
SLO-2 Tourism Destinations insurances, financing medical treatment
SLO-1 Case Study Cost containment, legal rights affecting
S-5 Health-Strengthening safety Outbound Factors driving health tourism
SLO-2 medical tourists
SLO-1 Case Study Profiles of hospitals offering
S-6 Service delivery Inbound Medical malpractices issues
SLO-2 health tourism services
SLO-1 Case Study Case Study Intra bound health Tourism Services Case Study

49
 Contemporary practices (expert
S7 SLO-2
lecture)
S8 SLO-1 Case Study Case Study Contemporary practices (expert
Case Study Factors affecting Medical Tourism
SLO-2 lecture)

1. Growth of the Medical Tourism Industry and Its Impact on Society: Emerging
Research and Opportunities. (2020). United States: IGI Global. 4. Bookman,M.Z, & Bookman,K.R, (2007), 'Medical tourism in developing countries'Paperback.
Learning
2. Maria K.Todd (2017), 'Medical Tourism Business Development',5th edition, Kindle 5. www.ibef.org-'Health tourism :Destination India' India brand equity foundation
Resources
books 6. Breese,J. (2010),'The definitive guide to Medical Tourism 'Prong media.
3. Kelly,E. (2013)'Medical Tourism'-WHO.

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50%
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 50 40 30 30 30 30
Level 2 Understand 50 30 30 30 30 30
Level 3 Apply 30 40 20 20 20
Level 4 Analyze 20 20 20
Level 5 Evaluate
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %

CLA-1 - Cycle test CLA-2- Model CLA-3 - Mini Project CLA – 4 Surprise Test
CLA – 5 can be from any one or combination of these: Class Participation, Assignments, Seminars, Tech Talks, Case-Studies, MOOCs, Certifications, Conference Paper, etc.

Course Designers
Experts from Industry: Experts from Higher Technical Institutions Internal Experts
Dr.AshokThiakarajan MsAnija, Manager, SIMS Hospital S.Priya
Dr Raju Sivasamy, Vice President, SIMS Hospital Dr.Muthuveeramani, SIMS Hospital Dr.R.Krishnaraj

50
 L T P C
Course Code MBH22303T Course Name Healthcare brand management Course Category Core Course
4 0 0 4

Pre-requisite Courses NA Co-requisite Courses NA Progressive Courses NA

College of Management – MBA
Course Offering Department Data Book / Codes/Standards
(Hospital Management)

Course Learning Rationale

The purpose of learning this course is to: Learning Program Outcomes (PO)
(CLR):
CLR-1 : To Understand about Brand Management for Health care 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
CLR-2 : To assess the importance of Brand Equity

Integrate functional knowledge with

business metrics to develop growth

Implementation of Multidisciplinary
Enhance careers and commitment

areas in Hospital Management to

Familiarize organisations and its

knowledge of various functional

To understand the concept of brand Authenticity and brand

Evaluation of operations using

CLR-3 :

Effective communication skills

Instigate entrepreneurial drive

Practice business ethics with

To create a strategic plan for

awareness

integrate business Projects

execution of business idea

Comprehend effectively in
Level of Thinking (Bloom)
Expected Proficiency (%)
Expected Attainment (%)
To learn the idea of brand positioning and Integrated Marketing

globalized environment
CLR-4 :

Resources analysis for

Initiate critical thinking
Communication
CLR-5 : To understand the role of Brand innovation in Healthcare

strategic skills
organisations

stakeholders

strategies
integrity
Course Outcomes
At the end of this course, learners will be able to:
(CO):
CO-1 : Understand the role of brand management in Healthcare Industry 2 70 60 2 3 3
CO-2 : Understand the importance of brand equity and brand valuation 1 80 70 2 2 3
CO-3 : Analyze brand authenticity and brand awareness in healthcare 2 80 70 2 2 3
Apply the idea of brand positioning and Integrated Marketing
CO-4 : 2 80 70 2 2 3
Communication
CO-5 : Understand the role of Brand innovation in Healthcare 3 90 80 2 3 3

Duration (hour) 8 8 8 8 8
The Beginnings- New to world Vs Brand Equity- Repositioning,
SLO-1 Brands and Branding- Measurement of brand equity
New to Firm Refreshing, Revitalization, Re-launch?
S-1 The value of Brands
Brand Management for health
SLO-2 measuring brand awareness the eight steps in brand building Three perspectives of brand innovation
care,
Theoretical influences on
SLO-1 Brand Equity measuring brand associations- cultural innovation
Brand theory and practice
S-2 qualitative approaches-quantitative Positioning: Mind share
Understanding Brand Users-
SLO-2 Financial power of Brands approaches brand ambidexterity and design thinking
Eight approaches to brand
SLO-1 The cultural model of brand Revitalizing tired brands, Re-launching
S-3 meaning management How do firms benefit from brands brand tracking
SLO-2 positioning Dormant brands
SLO-1 customer-focused measures of Globalization-Vision-culture, image
S-4 The value of brands to users Reputation Vs Brand Equity Brand names, logos and elements
SLO-2 brand meaning alignment model
SLO-1 consumer engagement
51
 services branding challenges, B2B
Building and Maintaining a Brand’s branding, Global Brand leadership,
Authenticity: The morality of The brand equity pyramid,Brand
S-5 SLO-2 Position-The challenge of stability Brands and ethics-marketing ethics,
postmodernity valuation
and change common ethical challenges facing
brands
SLO-1 internal brand launch- sustainability and resource use, status
S-6 Truth Vs Truthiness Employee based brand equity brand authenticity
SLO-2 communicating externally anxiety, unpaid consumer work
SLO-1 A frame work for building brand customers, influencers, popular integrated marketing
S-7 Connecting Identity Goals Contemporary practices (Expert lecture)
SLO-2 equity culture communication
SLO-1
A frame work for building brand Brand meanings, Big-Data; Extending the brand, partnering
S-8 SLO-2 Linking Value Contemporary practices (Expert lecture)
equity opportunities and pitfalls and Managing brand portfolios
SLO-2
1. Ilias, M (2021), “Ethical Hospital Branding & Marketing: 15 Proven Strategies to Build Your
4. Keller, K.L(2018), ‘Strategic Brand Management, 3rd Edn, Pearson Publishing
Hospital Brand Both Online & Offline, 1stedn, Notion Press
Learning 5. Webster J.G and Albert M.Cook, (1979) Clinical Engineering Principles and Practices,
2. Agarwal, A.K (2017), “Checklists for Hospitals”, 1st Edn, Notion Press.
Resources Prentice Hall Inc., Englewood Cliffs, New Jersey
3. Sharma, (2010), 'Essentials of hospital support services and Physical Infrastructure, Jaypee
6. Kelly.A (1984) ,'Maintenance Planning and Control', Butterworths.
Publishers.
Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50%
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 40 40- 20 20 20 20
Level 2 Understand 40 30 30 30 30 30
Level 3 Apply 20 30 30 30 30 30
Level 4 Analyze 20 20 20 20
Level 5 Evaluate
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 - Cycle test CLA-2- Model CLA-3 - Mini Project CLA – 4 Surprise Test
CLA – 5 can be from any one or combination of these: Class Participation, Assignments, Seminars, Tech Talks,Case-Studies, MOOCs, Certifications, Conference Paper, etc.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
1. Dr.Chandrasekar Menon Ms Anija, Manager, SIMS Hospital Dr.R.Krishnaraj
2. Dr.AshokThiakarajan Dr.Muthuveeramani, SIMS Hospital
Course L T P C
Course Code MBH22304T Course Name Healthcare and hospital core services Core Course
Category 4 0 0 4

52
 Pre-requisite Courses NA Co-requisite Courses NA Progressive Courses NA
Course Offering Department MBA Hospital Management Data Book / Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Outcomes (PO)
To Understand the basics of Medical ethics and guidelines to code of
CLR-1 : 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
conduct and issues in Health care.
CLR-2 : To understand the moral principles practiced in health care

knowledge comprising of finance,

develop growth strategies PSO -

Familiarize organizations and its

Instigate entrepreneurial drive

CLR-3 : To identify and analyze moral issues prevailing in Health care

Integrate functional knowledge

challenging business situation

Application of multidisciplinary

operations, system, marketing

Effective communication skills

evaluate business projects to

Usage of business metrics to
Practice business ethics with
Level of Thinking (Bloom)
Expected Proficiency (%)
Expected Attainment (%)
CLR-4 : To understand the law and guidelines pertaining to the code of conduct

Comprehend effectively in

Authorize the students to

business projectsPSO - 1

innovate and execute the

management to integrate

business idea during the

CLR-5 : To analyze the ethical issues involved in Hospital Administration

globalized environment
Resources analysis for
Initiate critical thinking

and human resources

Enhance careers and
with strategic skills
organizations

stakeholders

commitment

PSO – 3
Course Outcomes (CO): At the end of this course, learners will be able to:

integrity

2
CLO-1 : To apply the concepts of medical ethics real time 3 60 50 2 3
To analyze the right moral principles required for the moment in health
CLO-2 : 4 80 70 2 2 3
care
CLO-3 : To understand the various issues pertaining to health care 2 80 75 2 2 3
To understand the required law for specific actions and apply in the
CLO-4 : 2 80 70 2 2 3
Health care firms
To understand the problem solving in terms of ethical issues in Hospital
CLO-5 : 3 90 80 2 3 3
Administration

Duration (hour) 8 8 8 8 8
Inpatient Care: Objectives, Functions Operation theatre: Objectives&
SLO-1 Concept of Planning Objectives Objectives
& Locations Functions
S-1 Guiding Principles in Planning
SLO-2 Hospital Facilities and Functions Functions Design and Layout Location
Services.
SLO-1 Regional Planning Location Location Policy and Procedures Design and Layout
S-2
SLO-2 Factors to be emphasized Design and Layout Design and Layout Organization & Staffing Policy and Procedures
Policy and Procedures
SLO-1 Steps in Hospital Planning Policy and Procedures Key Result Areas and Performance Organization &Staffing
S-3
/ Quality Indicators
SLO-2 Planning Team Organization and Staffing Organization Admission, Transfer& Billing Equipment and Facilities
Discharge Procedures & Managing
SLO-1 Stages of Project Equipment and Facilities Staffing Key Result Areas
Deaths
S-4
Key Result Areas and Performance/ Intensive Care Units: Objectives and
SLO-2 Estimation, Architect Brief Equipment and Facilities Daily Planning& Scheduling
Quality Indicators Functions

53
 Daily Planning and Scheduling of Key Result Areas and Performance Determinants of number of
SLO-1 Master Plan Location
Work / Quality Indicators Operating Rooms
S-5
Managing Time: Waiting Time, Total Zoning, Aseptic / Sterile
SLO-2 Selection of Site Disaster Management Design and Layout
Time &Specialty Techniques, Clinical protocols
Sub-specialty and Super Specialty Sub-stores, CSSD, Sub-stores,
SLO-1 Decision on Land Principles and Classification Policy and Procedures
Clinics CSSD
S-6
Diagnosis, Physiotherapy and Immediate Postoperative Recovery
SLO-2 Decision on Space Life Saving Drugs Organization& Staffing
Occupational Therapy Rooms, Safety issues
Emerging Concepts: Day Care&
SLO-1 Decision on Utilities Ambulance and Paramedic Services Equipment and Facilities
Reservation Contemporary practices (Expert
S-7
Appointment by Phone, Medico- lecture)
SLO-2 Case study Medico-legal Procedures Key Result Areas
social Works / Patient Counselling
Other Facilities: Pharmacy& Gifts Forms and Registers to be
SLO-1 Case study Performance / Quality Indicators
Shop maintained Contemporary practices (Expert
S-8
Prayer / Meditation Room lecture)
SLO-2 Case study Communication System Types of ICUs

1. Goel,S.L& Kumar. (2004).Hospital Core Services, Deep & Deep Publications

4. Sharon B. Buchbinder , Nancy H. Shanks, Bobbie J Kite, (2019), “Introduction to
2. Francis,C.M. (2004). Hospital Administration,3rdEdn.Jaypee Brothers Medical Publishers
Learning Healthcare Management”4thEdn, Jones & Bartlett Learning
Pearson Education Limited.
Resources 5. Sakharkar,B.M. (2022), Principles of Hospital Administration and Planning
3. Joshi,D.C&Joshi.M. (2022), Hospital Administration,2rdEdn.Jaypee Brothers Medical
,2rdEdn.Jaypee Brothers Medical Publishers
Publishers Pearson Education Limited.

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50%
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 60 50 30 30 30 30
Level 2 Understand 40 50 30 30 30 30
Level 3 Apply 20 20 20 20
Level 4 Analyze 20 20 20 20
Level 5 Evaluate
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 - Cycle test CLA-2- Model CLA-3 - Mini Project CLA – 4 Surprise Test
CLA – 5 can be from any one or combination of these: Class Participation, Assignments, Seminars, Tech Talks, Case-Studies, MOOCs, Certifications, Conference Paper, etc.

Course Designers
Experts from Industry Experts from Higher Educational Institutions Internal Experts
Dr.ChandrasekarMenon Ms.Anija, SIMS Hospital Dr.Vijay Raja, Assistant Professor, SRMSOM
Dr.AshokThiakarajan Dr.Joshpeen, SIMS Hospital Dr.Krishnaraj Professor, College of Management SRMSOM

54
55
 L T P C
Course Code MBH22305T Course Name Hospital information management systems Course Category Elective Course
4 0 0 4

Pre-requisite Courses Co-requisite Courses Progressive Courses

Course Offering Department College of Management Data Book / Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Outcomes (PO)
Identify and appreciate areas of Computer and IT Applications in Hospitals and
CLR-1 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
Healthcare Programs
CLR-2 Understand Hospital / Health Information System – HIS

Usage of business metrics to evaluate

Practice business ethics with integrity

and execute the business idea during

Resources analysis for organisations

Comprehend effectively in globalized

business projects to develop growth

Perform System Study from analysis phase to implementation phase of software

Integrate functional knowledge with

the challenging business situation

Authorize the students to innovate
operations, system, marketing and
Enhance careers and commitment

knowledge comprising of finance,

human resources management to

CLR-3 development

Familiarize organisations and its

Application of multidisciplinary
Effective communication skills

Instigate entrepreneurial drive

Get an overview of the software for hospitals and practice basic skills of using

integrate business projects

CLR-4

Level of Thinking (Bloom)

Expected Proficiency (%)
Expected Attainment (%)
computers in Health Care

Initiate critical thinking

CLR-5 Identify and appreciate the use of electronic media Documentation

strategic skills
stakeholders

environment

strategies
Course Outcomes (CO): At the end of this course learners will be able to:

Apply knowledge on Computer and IT Applications in Hospitals and Healthcare

CO-1 3 70 60 2 3
Programs
CO-2 Apply knowledge on Health Information System 3 80 70 2 2 3
Remember System Study from analysis phase to implementation phase of
CO-3 1 80 70 2 2 3
software development
Understand the insights of the software for hospitals and practice basic skills of
CO-4 2 80 70 2 2 3
using computers in Health Care
Remember the areas of Computer and IT Applications in Hospitals and Healthcare
CO-5 1 90 80 2 3 3
Programs

Duration (hour) 8 8 8 8 8
Need and Importance of IT in Health Care
SLO-1 How to Process Information Centralized Vs Decentralized Integrated Online Geographical Information System
S-1 Objectives Integrated HIS (IHMIS)
HIS . (GIS)
SLO-2 Information and Records Computerizing Medical Records,
SLO-1 Importance of Planning Characteristics Comprehensive Single Hospital OPD
S-2 Digitizing Map,
SLO-2 Training and Educating Staff MIS (CSHS) Ward
SLO-1 Testing MIS Elements Admission

56
 Software Required for GIS Clinical
Comprehensive Multi-
S-3 SLO-2 Discharge Practices through Internet and
hospitals MIS (CMHS),
Telehealth.
SLO-1 Categories OT Hardware Required for GIS Clinical
Business Office Multi-hospital
S-4 Role of IT in Office Automation Practices through Internet and
SLO-2 MIS (BMHS) Clinical Laboratory
Telehealth.
SLO-1 Communication Technology HIS for Various Levels of Special Purpose Single Blood Bank, Eye Bank, Electronic Medical Documentation
S-5
SLO-2 for Automation; Management Hospital MIS (SSHS) Clinical Quality Assurance, and Smart Cards.
SLO-1 Retrieval and Storage System Case study Pharmacy Future Trends in Health Care
S-6 Top level Management
SLO-2 Case study Community Outreach, Information Systems
SLO-1 Integrated Office Automation , Case study Reception / Front Office, Contemporary practices (Expert
S-7 Middle level Management
SLO-2 Portable Office Case study Materials Management, Financial Accounting lecture)
SLO-1 Future Edge of Information Operational level HRM, Training and Development Contemporary practices (Expert
S-8
SLO-2 Technology Management Case study Complexity in computerizing Hospital lecture)

1. Trends and Applications in Information Systems and Technologies: (2021), Vol

4. Informatics and Telematics in Health – Present and Potential Use (WHO, Geneva) Marlene
2. Germany: Springer International Publishing.
Maheu, Pamela Whitten & Ace Allen, E-Health,
Learning 2. Wager, K.A; ,Lee, F.W; ,Glaser, J.P, (2017), 'Health care Information System-A
5. Telehealth and Telemedicine: A Guide to Startup and Success (Jossey-Bass) ISBN 0787944203
Resources practical approach for Health Care Management,4th edn, Wiley
6. Toni Hebda et al (2010)Handbook of Informatics for Nurses and Health Care Professional
3. Mary Jo Browie and Michelle A. Green,(2015),'Essentials of Health Information
Prentice Hall, New Jersey.
Management: Principles and Practices,Paperback

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50%
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 60 60 40 40 40 20
Level 2 Understand 40 50 30 30 30 30
Level 3 Apply 30 30 30 30
Level 4 Analyze 20
Level 5 Evaluate
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 - Cycle test CLA-2- Model CLA-3 - Mini Project CLA – 4 Surprise Test
CLA – 5 can be from any one or combination of these: Class Participation Assignments Seminars Tech TalksCase-Studies MOOCsCertifications Conference Paper etc.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Mrs.Vandana, Senior Seller Partner Support, Amazon Ms Anija, Manager, SIMS Hospital Dr.V.M.Shenbagaraman, Professor and Head-Executive Programs
Dr.Muthuveeramani, SIMS Hospital Dr.P.Suganthi Assistant Professor
L T P C
Course Code MBH22306T Course Name Legal Environment for healthcare industry Course Category Elective course
4 0 0 4
57
 Pre-requisite Courses NA Co-requisite Courses NA Progressive Courses NA
Course Offering Department MBA (Hospital Management) Data Book / Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Outcomes (PO)
CLR-1: To understand the structure and role of judiciary functions in India 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
CLR-2 : To learn the legal issues in hospital administration

Familiarize organizations and its

Authorize the students to innovate

operations, system, marketing and
Enhance careers and commitment
Integrate functional knowledge

knowledge comprising of finance,

human resources management to

Effective communication skills
CLR-3 : To understand the services of medical profession and duties to society

during the challenging business

Practice business ethics with

and execute the business idea

Application of multidisciplinary
CLR-4 : To understand the medical legal commitments

evaluate business projects to

Comprehend effectively in

Usage of business metrics to

Level of Thinking (Bloom)
Expected Proficiency (%)

Instigate entrepreneurial e
Expected Attainment (%)

integrate business projects

CLR-5 : To learn the legal and ethical issues

globalized environment

develop growth strategies

Resources analysis for
Initiate critical thinking
CLR 6: To understand the applications of law in hospital administration

with strategic skills

organizations

stakeholders
Course Outcomes
At the end of this course, learners will be able to:

integrity

situation
(CO):

CO-1 : Understand the functions of judiciary 2 60 50 2 3 3

CO-2 : Remember the Legal issues in hospital administration 1 80 70 2 2 3
CO-3 : Apply the Functions of medical professionals and duties to society 3 80 75 2 2 3
CO-4 : Understand the medical legal commitments 2 80 70 2 2 3
CO-5 : Understand legal and ethical issues 2 90 80 2 3 3

Duration
8 8 8 8 8
(hour)
Basic structure of judiciary in Legal issuesin hospital
SLO-1 Medical Profession and legal Medical Legal Commitments Medical laws
S-1 India. administration
commitments
SLO-2 Functions Medical Records - Definition MTP Act Hospital adminstration
Constitution of India Medical professionals duties to their
SLO-1 Importance of Medical Records PC Act
society Medical laws and its applications in hospital
S-2
Political power Definitions and meaning of legal administration
SLO-2 Statutory provisions PNDT Act
phrases used in Criminal Law
SLO-1 Mental Health Act
S-3 Legal power Doctrine of estoppels Pollution control legislations Biomedical Waste
SLO-2 Euthanasia
SLO-1 State Medical Councils Bio medical Waste
S-4 Subordinate judiciary Bolam test Biomedical waste disposal Managementjsmf;omh.Rules: the biomedical
SLO-2 Indian Medical Council
waste management
SLO-1 Vicarious liability
Implementation of biomedical waste
S-5 Higher judiciary Negligence - medical The Drugs and Cosmetics Act, 1940 Human Organ Transplantation
SLO-2 management
negligence
SLO-1 Constitution Medical confidentiality Radiation: safety system Exemption of Income
S-6 Kinds of negligence Doctor-patient contract
SLO-2 Jurisdiction Patients' interest tax donation
58
 SLO-1 Powers Gross negligence Consent by patients
S-7 IHO Contemporary Practices: Expert Lecture
SLO-2 Functions of powers Criminal negligence Informed consent
Sovereign functions and Provisions for emergency
SLO-1 Professional negligence WHO
Welfare function cases
S-8 Contemporary Practices: Expert Lecture
Sovereign functions vs. welfare
SLO-2 Medico-legal issues Consumer Protection Act, 1986 NGO
function.

1. The Medical-Legal Aspects of Acute Care Medicine: A Resource for

Clinicians, Administrators, and Risk Managers. (2021). Germany: Springer 4. N.D. Kapoor, Elements of Mercantile Law (Sultan Chand and Sons, New Delhi) ISBN 8170142067
International Publishing. 5. Chaube,R.K, (2000), “Consumer Protection and The Medical Profession with Legal Remedies , Jaypee
Learning
2. Showalter,J.S (2017),'The Law of Health care Administration'8th edition Brothers, New Delhi
Resources
,Health administration publication. 6. Anand,R.C and Satpathy,S (2000) , “Hospital Waste Management :A Holistic Approach”Jaypee Brothers,
3. Kumar,R (2009),Acts Applicable to Hospitals in India , The Christian New Delhi, ISBN 8171797202
Medical Association of India, New Delhi.

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50%
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 60 60 30 30 30 30
Level 2 Understand 40 40 40 40 40 40
Level 3 Apply 30 30 30 30
Level 4 Analyze
Level 5 Evaluate
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 - Cycle test CLA-2- Model CLA-3 - Mini Project CLA – 4 Surprise Test
CLA – 5 can be from any one or combination of these: Class Participation, Assignments, Seminars, Tech Talks, Case-Studies, MOOCs, Certifications, Conference Paper, etc.
Course Designers
Experts from Industry: Dr.AshokThiakarajan Experts from Higher Technical Institutions Internal Experts
Dr.ChandrasekarMenon Dr.AbrahamKurien, SIMS Hospital Dr.R.Krishnaraj
Dr.PattaRadhakrishnan,SIMS Hospital

59
 Course Course L T P C
Course Code MBH22307L Summer Internship C Core
Name Category 0 0 4 2

Pre requisite Courses Nil Co requisite Courses Nil Progressive Courses Nil
Course Offering Department College of Management Data Book/ Codes/ Standards Nil

Course Learning Rationale (CLR): The Purpose of learning this Course is to:
CLR -1: To have knowledge transfer beyond classroom
CLR-2: To learn the regular activities of a Bank or Financial Institutions
CLR-3: To able to identify, analyse and solve problems in various departments in day to day activities
CLR-4: To acquire knowledge on improving profitability of the concerned Financial Institutions.
CLR-5: To make suggestions on improving services to customers
CLR-6: To learn the latest technology used in Banks and Financial Institutions in real time basis.

Course Learning Outcomes: (CLO): At the end of the Course, the learners will be able to:
CLO-1: Demonstrate critical and analytical thinking skills by evaluating and synthesizing information across all functional areas of a banking and financial services business in both local and
global contexts.

Assessment (100%) [100 marks] Continuous Learning Assessment (50% Final Evaluation (50% weightage)
weightage) [50 marks] [50 marks]
Social relevance/converted research 10 marks -
Review 1 10 marks -
Review 2 10 marks -
Review 3 10 marks -
Innovation / Contribution 10 marks -
Total marks awarded by Internal examiner 50 marks -
Evaluation of Report and Viva by External experts --- 50 marks
TOTAL 100 marks

60
 Course Course Course L T P C
MBH22401T PATIENT ENGAGEMENT: A CONSUMER CENTERED MODEL Core Course
Code Name Category 4 0 0 4

Pre-requisite Courses NA Co-requisite Courses NA Progressive Courses NA

Course Offering Department MBA Hospital Management Data Book / Codes/Standards
Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Outcomes (PO)
To Understand the basics of Medical ethics and guidelines to code of
CLR-1 : 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
conduct and issues in Health care.
CLR-2 : To understand the moral principles practiced in health care

develop growth strategies PSO

integrate business projects SO
Integrate functional knowledge

challenging business situation

Application of multidisciplinary
Effective communication skills

Instigate entrepreneurial drive

Familiarize organizations and

evaluate business projects to

of business metrics to
Practice business ethics with
Level of Thinking (Bloom)

finance, operations, system,

CLR-3 : To identify and analyze moral issues prevailing in Health care

Expected Proficiency (%)

Expected Attainment (%)

resources management to
Comprehend effectively in

the students to
innovate and execute the
knowledge comprising of
CLR-4 : To understand the law and guidelines pertaining to the code of conduct

business idea during the

globalized environment
Resources analysis for
Initiate critical thinking

marketing and human

Enhance careers and
CLR-5 : To analyze the ethical issues involved in Hospital Administration

with strategic skills

its stakeholders
organizations

commitment

Authorize

PSO – 3
integrity
Course Outcomes (CO): At the end of this course, learners will be able to:

-Usage
1

-2
CLO-1 : To apply the concepts of medical ethics real time 3 60 50 2 3 3
To analyze the right moral principles required for the moment in health
CLO-2 : 4 80 70 2 2 3
care
CLO-3 : To understand the various issues pertaining to health care 2 80 75 2 2 3
To understand the required law for specific actions and apply in the
CLO-4 : 2 80 70 2 2 3
Health care firms
To Understand regarding the problem solving in terms of ethical issues in
CLO-5 : 3 90 80 2 3 3
Hospital Administration

Duration (hour) 12 12 12 12 12
Technologies for patient Training doctors to sustain patient
SLO-1 Patient engagement Modeling patient engagement Positive Technology paradigm
engagement engagement in medical consultation
S-1
Main challenges of 21stcentury Develop effects of e-health
SLO-2 Consumer psychology perspective Positive technology PHE model
interventions
Directions of innovation New technologies for physical Promoting patient engagement in
SLO-1 PHE model Patient engagement,
rehabilitation of the elderly shared decision making
S-2
Demand and supply of health Blackout User engagement for positive Developing health technologies for
SLO-2 Engagement-sensitive
care technology design patient engagement
Advantages of engaging patients Arousal
SLO-1 Intentions Study of the H-CIM platform Decision making style
in their care
S-3
Engaging patients from theory
SLO-2 Adhesion User experience User experience evaluation From theory into practice
into practice

61
 Historic milestone in the Perfect interaction for patient
Voices from the research
SLO-1 development concept of patient Eudemonic project engagement on the basis of the Implications for patient engagement
community
engagement PHE model
S-4
Distinguishing the concept of
Redesigning the boundaries of
SLO-2 engagement from other closely Blackout to Arousal position Case study Case study
family
related concepts
SLO-1 Involvement Arousing to Adhesion position Case study Case study Patient centered model
S-5 Adhesion to Eudemonic project
SLO-2 Participation Case study Case study Engaging patients
position
Stake holders to improve health
SLO-1 Shared decision making Potential role of new technology Case study Case study
care organizations.
S-6
Opportunities for innovative health
SLO-2 Compliance Case study Case study Case study
care
SLO-1 Adherence Case study Case study Case study Contemporary practices (Guest
S-7
SLO-2 Self-management Case study Case study Case study Lecture)
Patient empowerment patient
SLO-1 Case study Case study Case study Contemporary practices (Guest
S-8 activation
Lecture)
SLO-2 Technology engagement Case study Case study Case study

3. Graffigna, Guendalina. (2016). Promoting patient engagement and participation for effective healthcare
1. Guendalina Graffigna, Serena Barello, Stefano Triberti. (2016). Patient Engagement
reforms. IGI Global
Learning – A consumer centered model to innovate health care. De Gruyter Open Ltd
4. Graffigna, Guendalina and Elena Vegni (2018). .Patient engagement in health and wellbeing: theoretical
Resources 2. Graffigna, Guendalina. (2016). Transformative healthcare practice through patient
and empirical perspectives in patient centered medicine. Frontiers
engagement. IGI Global
5. Graffigna, Guendalina(2017). Health care delivery and clinical science, IGI Global

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50%
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 60 30 40 30 30 30
Level 2 Understand 40 50 20 30 30 30
Level 3 Apply 20 20 20ru 20 20
Level 4 Analyze 20 20 20 20
Level 5 Evaluate
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 - Cycle test CLA-2- Model CLA-3 - Mini Project CLA – 4 Surprise Test
CLA – 5 can be from any one or combination of these: Class Participation, Assignments, Seminars, Tech Talks, Case-Studies, MOOCs, Certifications, Conference Paper, etc.

Course Designers
Experts from Industry Experts from Higher Educational Institutions Internal Experts
Dr.Chandrasekar Menon Ms.Anija, SIMS Hospital Dr.Vijay Raja, Assistant Professor, SRMSOM
62
 Dr.Krishnaraj Professor, College of Management
Dr.Ashok Thiakarajan Dr.Joshpeen, SIMS Hospital
SRMSOM

63
Course Course Course L T P C
MBH22403T GLOBAL HEALTHCARE AND NON PROFIT ORGANIZATIONS Core Course
Code Name Category 4 0 0 4

Pre-requisite Co-requisite Progressive

NA NA NA
Courses Courses Courses
Course Offering Department MBA Hospital Management Data Book / Codes/Standards

Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Outcomes (PO)
To Understand the basics of Medical ethics and guidelines to code of
CLR-1 : 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
conduct and issues in Health care.
CLR-2 : To understand the moral principles practiced in health care

Authorize the students to innovate

operations, system, marketing and

develop growth strategies PSO - 2

integrate business projects SO - 1
knowledge comprising of finance,
Familiarize organizations and its

human resources management to

during the challenging business

CLR-3 : To identify and analyze moral issues prevailing in Health care

Integrate functional knowledge

Effective communication skills

and execute the business idea

Practice business ethics with

Application of multidisciplinary
Level of Thinking (Bloom)

Expected Proficiency (%)

Expected Attainment (%)

evaluate business projects to

Usage of business metrics to
CLR-4 : To understand the law and guidelines pertaining to the code of conduct

Comprehend effectively in
CLR-5 : To analyze the ethical issues involved in Hospital Administration

globalized environment
Resources analysis for

Instigate entrepreneuri
Initiate critical thinking

Enhance careers and

with strategic skills

situation PSO – 3
organizations

stakeholders

commitment
Course Outcomes (CO): At the end of this course, learners will be able to:

integrity
CLO-1 : To apply the concepts of medical ethics real time 3 60 50 2 3 3
To analyze the right moral principles required for the moment in health
CLO-2 : 4 80 70 2 2 3
care
CLO-3 : To understand the various issues pertaining to health care 2 80 75 2 2 3
To understand the required law for specific actions and apply in the
CLO-4 : 2 80 70 2 2 3
Health care firms
To obtain knowledge regarding the problem solving in terms of ethical
CLO-5 : 3 90 80 2 3 3
issues in Hospital Administration

Duration (hour) 8 8 8 8 8
SLO-1 No poverty& zero hunger Epidemiological information service Covid-19 Mayo clinic foundation Doctors For You
S-1
SLO-2 Good health and. wellbeing Tuberculosis inoculation drive Health policy Feeding America Rural health care foundation
Quality education & gender
SLO-1 Malaria eradication program Digital health Catholic Charities USA Swasth foundation
S-2 equality
SLO-2 Clean water and sanitation Smallpox eradication Governance Red Cross Foundation for Mother
Affordable and clean energy Research on diabetes mellitus
SLO-1 Support Ameri Cares Child Health
decent work
S-3
Economic growth and industry
SLO-2 Cancer Partnerships Feed the children Can Kids Kidskin
innovation
Infrastructure and reduced
S-4 SLO-1 Expanded program on immunization Public health education United Way Swasthya Swaraj
inequalities

64
 Doctors For Seva Arogya
SLO-2 Sustainable cities Research on tropical diseases Action Salvation Army
Foundation (Arogya Seva)
Movement for Alternatives and
SLO-1 Communities Training on tropical diseases Data handling Gifts in Kind
Youth Awareness (MAYA)
S-5
Society for Education, Society for
SLO-2 Responsible consumption Disability prevention Publications YMCA
Action
International agency for research Research in Community Health
SLO-1 Production Rehabilitation Bill
S-6 membership (SEARCH),
SLO-2 Climate action Essential medicine availability Participation Melinda Gates foundation Charutar Arogya Mandal
SLO-1 Life below water HIV/AIDS-worm disease eradication World health assembly Case study Contemporary practices (Guest
S-7
SLO-2 Life on land peace and justice Infant mortality Executive board Case study Lecture)
SLO-1 Strong institutions Measles initiative Director Case study Contemporary practices (Guest
S-8
SLO-2 Partnership for the goals. Global fund to fight AIDS/HIV General Case study Lecture)

1. Ebby Elahi (2020). Insights in Global Health: A compendium of healthcare

facilities and non-profit organizations. CRC press
4. Gurinder shahi, Mana pirmia (2008). Opportunities in Global Health. Lulu.com
Learning 2. Ebby Elahi (2021). World compendium of healthcare facilities and nonprofit
5. Robert E. Hoyt, Ann K. Yoshihashi (2014). Health informatics: Practical guide for healthcare
Resources organizations. CRC Press
and information technology.
3. Bradford H. (1986). Non Profit Enterprise in health care. National Academic
Press
I
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50%
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 60 40 30 30 30 30
Level 2 Understand 40 40 30 30 30 30
Level 3 Apply 20 20 20 20 20
Level 4 Analyze 20 20 20 20
Level 5 Evaluate
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %

CLA-1 - Cycle test CLA-2- Model CLA-3 - Mini Project CLA – 4 Surprise Test
CLA – 5 can be from any one or combination of these: Class Participation, Assignments, Seminars, Tech Talks, Case-Studies, MOOCs, Certifications, Conference Paper, etc.

Course Designers
Experts from Industry Experts from Higher Educational Institutions Internal Experts
Dr.Chandrasekar Menon Ms.Anija, SIMS Hospital Dr.Vijay Raja, Assistant Professor, SRMSOM
Dr.Ashok Thiakarajan Dr.Joshpeen, SIMS Hospital Dr.Krishnaraj Professor, College of Management SRMSOM

65
66
Course Course Course L T P C
MBH22404T Ethical practices in healthcare and hospital management Core Course
Code Name Category 4 0 0 4

Pre-requisite Courses NA Co-requisite Courses NA Progressive Courses NA

Course Offering MBA Hospital Management Data Book / Codes/Standards
Department

Course Learning Rationale The purpose of learning this course is to: Learning Program Outcomes (PO)
(CLR):
CLR-1 : To Understand the basics of Medical ethics and guidelines to code of 1 2 3 1 2 3 4 5 6 7 8 9 10 11 12
conduct and issues in Health care.
CLR-2 : To understand the moral principles practiced in health care

strategies
toand to
in globalized environment
Level of Thinking (Bloom)

the
Expected Proficiency (%)

to integrate
Familiarize organizations
Expected Attainment (%)

comprising of

-1
knowledge with strategic
Effective communication

SOthe
Instigate entrepreneurial
Practice business ethics
Comprehend effectively
Resources analysis for
CLR-3 : To identify and analyze moral issues prevailing in Health care

the students
Initiate critical thinking

challenging business
and execute
Enhance careers and

during
and its stakeholders

finance,tooperations,
CLR-4 : To understand the law and guidelines pertaining to the code of

Integrate functional

evaluate
Usage of business

businessmarketing

situation PSO – 3
projects
projects
resources
conduct

multidisciplinary

growth
business idea
Application of
organizations

management
CLR-5 : To analyze the ethical issues involved in Hospital Administration

with integrity

commitment

knowledge

Authorize

business
innovate
-2
develop
system,
metrics
human
skills

skills

drive

PSO
Course Outcomes (CO): At the end of this course, learners will be able to:
CLO-1 : To apply the concepts of medical ethics real time 3 60 50 2 3 3
CLO-2 : To analyze the right moral principles required for the moment in health 4 80 70 2 2 3
care
CLO-3 : To understand the various issues pertaining to health care 2 80 75 2 2 3
CLO-4 : To understand the required law for specific actions and apply in the 2 80 70 2 2 3
Health care firms
CLO-5 : To obtain knowledge regarding the problem solving in terms of ethical 3 90 80 2 3 3
issues in Hospital Administration

Duration (hour) 8 8 8 8 8
S-1 SLO-1 Medical ethics Non Malfeasance Indignities Laws Confidentiality
SLO-2
S-2 SLO-1 Introduction to medical ethics Beneficence Denied Information Statutes Informed consent
SLO-2
S-3 SLO-1 Ethical theories Utility Invaded privacy Administrative Regulations Abortion
SLO-2
S-4 SLO-1 Ethical theories Distributive justice Coerced decisions Common Law Seriously ill patients
SLO-2
S-5 SLO-1 Natural Law theory Autonomy Wrong treatments Constitutional law Euthanasia, Medical experimentation
SLO-2
SLO-1 Justice as fairness Role of Patient Wrong treatments Codes of Conduct Cloning, Justice, Health care system
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 S-6 SLO-2
S-7 SLO-1 Justice as fairness Role of Doctor Medications Law Contemporary practices (Guest Lecture)
SLO-2
S-8 SLO-1 Decisions based on Ethical Patient Relationship Medications Morality, Basic rights Contemporary practices (Guest Lecture)
SLO-2 Principles
SLO-2

Learning 1. Thomas Heinrich Musiolik and Alexiei Dingli. (2021). Ethical implications of 3. Souzy Dracopoulou. (2006). Ethics and values in Health care management. Routledge Edited
Resources reshaping healthcare with emerging technologies. IGI Global Publisher of Book.
Timely Knowledge. 4. Richard Ashcroft, Angus Dowson, Heather Draper and John McMillan. (2015). Principles of
2. Eldo E. Frezza. (2019). Medical Ethics-A reference Guide for Guaranteeing Health care Ethics. Wiley
Principled care and Quality. Routledge, Newyork 5. Eileen E. Morrison (2011). Ethics in Health Administration. Jones and Bartlett Publishers London

Learning Assessment
Bloom’s Continuous Learning Assessment (50% weightage) Final Examination (50%
Level of CLA – 1 (10%) CLA – 2 (15%) CLA – 3 (15%) CLA – 4 (10%)# CLA – 5(10%)# weightage)
Thinking Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 60 60 30 30 30 30
Level 2 Understand 40 40 30 30 30 30
Level 3 Apply 40 20 20 20
Level 4 Analyze 20 20 20
Level 5 Evaluate
Level 6 Create
Total 100 % 100 % 100 % 100 % 100 % 100 %

CLA-1 - Cycle test CLA-2- Model CLA-3 - Mini Project CLA – 4 Surprise Test
CLA – 5 can be from any one or combination of these: Class Participation, Assignments, Seminars, Tech Talks, Case-Studies, MOOCs, Certifications, Conference Paper, etc.

Course Designers
Experts from Industry Experts from Higher Educational Institutions Internal Experts
Dr.Chandrasekar Menon Ms.Anija, SIMS Hospital Dr.Vijay Raja, Assistant Professor, SRMSOM
Dr.Ashok Thiakarajan Dr.Joshpeen, SIMS Hospital Dr.Krishnaraj Professor, College of Management
SRMSOM

Course Code MBH22405L Course Name Capstone Project Course Category C Core L T P C
0 0 8 4

Pre requisite Courses Nil Co requisite Courses Nil Progressive Courses Nil
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Course Offering Department College of Management Data Book/ Codes/ Standards Nil

Course Learning Rationale (CLR): The Purpose of learning this Course is to:
CLR -1: To apply fundamental and disciplinary concepts/ techniques to their principal fields of research.
CLR-2: To able to identify, analyze and solve problems doing research through critical investigation.
CLR-3: To employ models and tools through data based decision making for managing organizational growth
CLR-4: To Foster Analytical and critical thinking abilities for data-based decision making
CLR-5: To know the use of tools and techniques for exploratory, conclusive and causal research.
CLR-6: To understand the concept of measurement in empirical systems and to use statistical techniques for analysis of research data.

Course Learning Outcomes: (CLO): At the end of the Course, the learners will be able to:
CLO-1: Integrate quantitative and qualitative research processes and methods by defining, analyzing, and solving business problems through research.

Assessment (100%) [300 marks] Continuous Learning Assessment (50% weightage) [150 Final Evaluation (50% weightage)
marks] [150 marks]
Social relevance/converted research 10 marks -
Review 1 40 marks -
Review 2 40 marks -
Review 3 40 marks -
Innovation / Contribution 20 marks -
Total marks awarded by Internal examiner 150 marks -
Evaluation of Report and Viva by External experts --- 150 marks
TOTAL 300 marks

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