Fa

DI
TA
MARK
INTRODUCTION - 4

SECTION 1:
PAINTING THE VISION - 9
IDENTIFYING YOUR WHY - 9
SETTING YOUR GOALS - 12
DECIDING YOUR TARGET AUDIENCE - 13
BRANDING - 14
I’m super passionate about supporting other
women and moms in different ways - now
including helping them make money from
home with done-for-you digital products!

This Digital Marketing Guide will walk you

through the complete process of setting up and
selling your own digital products using this exact
DFY (done-for-you) template.

If you follow the steps inside, you will not only

come out on the other side with a product fully
ready to sell, but you will also have an actual
funnel and strategy for bringing in the sales!

But before you dive in, I first want to explain

what DFY actually means and what is
unique about this specific business model.
When I first knew I wanted to help other people launch
their own passive income businesses, I decided right away
that I wanted to help them overcome the hurdles of
creating a product from scratch.

I wanted to offer them a template - and not just any

template, but a profitable one!

I wanted to give them a digital product they could sell that

people would want and that would give people a chance to
make an income from home fast.

And the truth is, the things that so many people in this
world are most hurting for are more financial & time
freedom.

People everywhere are wanting desperately to change their

lives and their family’s lives, and yet it’s so easy to believe
that having an online business is only for the elite few with
special skills or privileges.

Offering a way to make money WITHOUT needing any special

skills, or prior experience, or even a product or service you’re
having to make all on your own - THIS is a revolutionary (and a
high income-generating) business model.
WHAT IS DFY/DONE-FOR-YOU?
And while there ARE business models that are already
meeting this need, there are none that offer quite as much
ownership, or freedom from attachment to another brand,
as DFY.

In purchasing a done-for-you product that comes with

resell rights, you also get the freedom to modify, resell,
and FULLY profit from this product, meaning you don’t
owe anyone (including me!) a portion of your sales.

Your profits are YOUR profits, and your business is YOUR

business.

What you will find with this Guide is that not only did you
purchase the Guide itself, but you also were granted the
Private Label Rights for it (not to be confused with Master
Resell Rights or just Re-SALE rights!)

These Private Label Rights (outlined in the Terms &

Conditions you agreed to at checkout) include the rights to
actually modify and claim authorship of this product.

You can rewrite parts of it.

You can rewrite ALL of it.
You can put your own name on it.

And most importantly, you can resell it!

I essentially want you to use everything inside this guide,
including the Guide itself, to really create a passive income
business that you can fully make your own AND fully profit
from.

Why? Because more money in the hands of more women

makes for a better world! And because I believe deep in my
heart that there is more than enough to go around.

I am rooting for you, I am so excited for you, and I can’t wait to

see what you do and how your life changes with this.

Are you ready to get started?

For your convenience, this guide is broken up into 4 steps

for fully launching- so that you can get up and running
today or in the next 4 weeks!

Connect with me on Instagram @FACELESSGIRLNAE

WEEK 1: PAINTING THE VISION

IDENTIFYING YOUR WHY

Alright, so I know you’re going to be tempted to want to

skip over this part of the process, but I really want to
encourage you to at least give yourself 5-10 minutes to
do this work.

Knowing your WHY, your reasons for putting in this

time and effort, is SO crucial to your longevity with
this business.

Even as you’re going through this Guide, you’re going

to encounter steps that just feel hard. Maybe it’ll be the
tech set-up. Or just finding the time to write out your
emails or plan content.

You’re going to think to yourself, “maybe this is too

much… I don’t know if I have the time.” - and you will
NEED to have a way to spur yourself on and be your
own cheerleader in this!

So before we begin, I just want you to pull out a sheet of

paper or a new note on your phone and answer these
three questions:

1) Why is it important to me that I get this passive

income business up and running?
2. When I think about where I want to be financially 6
months from now, what does that look like? What does
that FEEL like?

3. What ELSE do I imagine myself gaining from having

this kind of business? How might this bless my life
beyond just financially?

Once you have your answers, then you’re really ready to

talk GOALS.

SETTING YOUR GOALS

There’s two things I want you to come out of this section

with: 1) a decision on your PRICE for your digital product,
and 2) a solid idea of your INCOME GOALS for this first year
after launching your business.

YOUR PRICING

First, I want to remind you that there’s no “one right

price”! But my recommendation, especially when first
starting out, is pricing your digital product at around
$20-$50!.

You can always increase this price as time goes on and as

your audience or expertise grows, but just to help you
get sales fast, starting off at $50- $100 or even a little less
is a great place to start.
As you’ve noticed, I have mine priced at $47 because I
know this price makes this product a STEAL (I could
definitely be charging more for all that’s inside)

I also priced mine at $47 because there’s a “rule of

thumb” in the online business world around ending your
price with a 7 to boost conversions (odd, I know, but I just
roll with it!).

You definitely can price your digital product at $47 as

well, or use something lower as your “limited time
discount price” for when you launch and then go UP to
$97 after a set time period. We’ll talk more about
launching in Week 4.

Right now I want you to take a few minutes to think

through what price you would feel most comfortable
at (and this next part is important) IF YOU KNEW you
would DEFINITELY bring in the income you want to
bring in from this.

Trust me, coming at these decisions from a place of

serving your audience rather than just from neediness
will for sure help you take this business further even
faster!

YOUR INCOME GOALS

Now that you’ve decided on your pricing, let’s talk about
income goals!
I want you to think about the monthly income you would
LOVE to be bringing in at about 12 months post- launch.

For the sake of simplicity with the math breakdown, let’s

say that this number is $100k.

I want you to take that number and divide it up into four

quarters like this:

1st quarter: $10k

2nd quarter: $20k
3rd quarter: $30k
4th quarter: $40k

Do you see how I progressively increased the income goal

with each quarter? This is because this IS what a lot of
businesses look like - they start off bringing in a smaller
amount, and then the time and effort you put into it
compounds!

Now let’s just look at that first quarter (your first three
months post-launch). If the goal is $10k, those first three
months might look like this (again, remember a
progressive increase over time!):

1st month: $2000

2nd month: $3000
3rd month: $5000
Now let’s just look at your first month. If you’re aiming to
bring in $2000 in your first 30 days of launching your
digital product priced at $97 this is only TWENTY sales.

Do you see now the potential with this? Even if you’re

starting a brand-new Instagram account from scratch?
Even if you’ve never done something like this before?

And not only is this income, but it’s PASSIVE income,

meaning it’s money that’s coming in while you’re
hanging with your kids, or on a walk, or working at your
9-to-5 job, or even sleeping!

It’s sales being made because of a handful of social media

posts per week and one simple website you have already
set up.

Passive income is life-changing, my friend. Now let’s get to

work on getting everything set up so you can start
bringing it in!

DECIDING YOUR TARGET AUDIENCE

As you can probably tell by my content, branding, and the

language I use, my target audience is people wanting to
make money online.

I specifically aim to reach everyday people who are wanting

to build a business that supports their life and family.
You might want to market only to include women, or only
market to men.

You might even want to go more narrow by marketing just

to moms, or to previous/current business owners, or to
women in a specific profession.

Whatever the case, I want you to brainstorm out a list of

who you could see yourself easily identifying with and
speaking to in your marketing.

My best advice for this step is, just don’t overthink it! You
will always have the ability to pivot or speak to a
different audience if you ever want to in the future. This
is YOUR business!

YOUR BRANDING

Okay, friend, this is the fun stuff here! Your branding is

where a lot of your own distinct style, tastes, and personality
really can come out. And there’s SO much that can go into
your brand, even more so than just fonts and colors.

For your brand, you will want to consider things like:

The “tone” of your messaging (i.e. serious, casual,
funny, sassy, professional, inspiring, authentic, etc.)
The style of your products and social media (i.e.
feminine, modern, minimal, luxurious, bold, bright,
moody, etc.)
 The values you communicate in your content and
decision-making (i.e. ambition, gratitude, family, success,
motivation, freedom, adventure, joy, etc.)
Your “brand story” (i.e. your personal story or parts of
your journey that will resonate with your target
audience)

But just to get you started, I want you to walk away from
this section today with at least these two things nailed
down:

1) The name of your product

2) Your brand aesthetic

NAMING YOUR PRODUCT

When it comes to naming your product, you will want to be

thinking about what’s going to be the clearest and simplest
way to communicate what you’re offering to your target
audience.

Phrases like “passive income”, “digital product”, “DFY” or

“done-for-you” are obviously great ones to consider
incorporating!

But you also can add your own values and language to
this, whether that might be “joy”, “freedom”, “wealth,
“passion,” “purpose,” etc.
Here are some examples for you to brainstorm off
of:

“Purposeful Passive Income Playbook”

“Done-For-You Roadmap to Freedom”
“DFY Abundance Accelerator”
“30 Days to Passive Profit”
“DFY Boss Blueprint”

Although including “DFY” or “done-for-you” in your

product name isn’t an essential, it CAN help set
expectations and set your product apart when people
come across your page. And whether or not you use the
phrase in your product name, I do recommend at least
including it somewhere in your IG bio!

It really is up to you what name you decide to go with.

The ONLY CAVEAT is if you’re considering using the

same product name as mine. Using my exact product
name is one thing I do NOT recommend just because
it’s important to establish some distinction between
our businesses.

Now I know coming up with a product name of your

own can be a challenge, but don’t be afraid to bounce
around ideas with friends or family.

You can also reach out to me to brainstorm

together! @FACELESSGIRLNAE on Instagram
CREATING YOUR BRAND AESTHETIC

As for your brand aesthetic, some homework for you is just to

start collecting screenshots of other people’s Instagram
feeds or content that best represent your own personal style
and the look you are wanting to achieve with your “forward-
facing” elements of this business.

Pay attention to fonts, colors, even the layout of

others’ bios!

These screenshots can be collected inside a photo album or

a Note in the Notes app of your phone. Trust me, they will
come in handy when you are actually setting up your own
Instagram profile where you will be bringing in traffic to
your digital product!

quick tip
Pinterest can be a great place to
find color inspiration! You can just
type "Instagram color palette" into
the search bar and look through the
photos that come up. But remember:
Sometimes less is more! You don't
want too many colors.
WEEK 2: SETTING UP YOUR BACKEND

CREATING YOUR DIGITAL PRODUCT

Let’s talk about creating your digital product!

Yes, you have the rights to just use and resell this Guide;
however, I also don’t want you to be afraid to make this
product your own! You can use this exact template or
choose your own!

Your people are going to want to buy your product more

when you DO make it your own, when you put your own
personality and branding into it.

Here is what making this product your own can look like:

STEP ONE

Find an eBook or Document template on Canva that

you like.

Keep in mind that even with a great template you choose,

you will likely need to move components around and play
with the fonts & size to help fit all this juicy goodness into
it! Last I checked, Canva has a 100-page limit. Make sure to
use free elements only If reselling!

STEP TWO

Put your Canva template aside for now, and move onto
actually deciding what’s going to go onto your pages!
For this, you can just pull up a new Google Doc or a Note
inside your Notes app. Then COPY and PASTE this
GUIDE into it.

STEP THREE
Once you’ve copied and pasted the Guide, carefully go
through it page by page and highlight all of the parts,
names, or photos that you know you will need to modify
or tweak.

For example, for the welcome/introduction, you will

want to use YOUR name, YOUR reasons for doing this or
how YOU came across this digital product (of course, feel
free to give me a shoutout if you’d like! You can either refer
to me by name or IG username, or just call me “your
mentor.”).

NOTE: Keep in mind that there will be things you will NOT
be able to include and finalize until you’ve gotten further in
this process of setting up your own back-end (i.e. your
emails, your Instagram account, etc.).

STEP FOUR

After finishing modifying your document, copy and paste it

into the Canva template you already picked out. Design it
using the name and branding colors you came up with.

THIS PART IS IMPORTANT: Be sure to double-check it for

any errors or tweaks still needing to be made!
You can also add any hyperlinks (including affiliate links!)
you want to include. When you download your product as
a PDF from Canva, your links WILL still be clickable.

Then, wa-la! You’ve created your very own digital product!

SETTING UP YOUR STAN STORE

Out of all of the different programs or host sites for digital

products that are out there, I definitely recommend using
STAN STORE! It’s so so easy to get set up!

1.It’s SUPER easy to set up

2.It’s more affordable than many of its competitors ($29
or $99 a month for ALL of its features and you can do
‘reoccurring membership’ to create payment plans)
3.It simplifies the sales process for you with short and
sweet (yet still high-converting) descriptions of your
products vs. long and complicated sales pages.

If you already have Systeme IO you can also just do the

affiliate links that take people to your sales pages on
Systeme IO and avoid paying the monthly stan store fee.

Because Stan Store really is a one-stop-shop, I

recommend using it for your digital product(s),
freebies, AND emails (yes, you can do it all!).

Your main store page (where people can click on your links
to either opt into your freebie or purchase your DFY digital
product) will also be what you will put as your link in your
Instagram bio.
 To set up your Stan Store, here are the steps you will
want to follow:

1 . Use THIS LINK to create your account. You can sign up

with their basic Creator Plan, or you can upgrade right
away to their $99/mo Creation Pro Plan to use ALL of their
features.
2.Follow the steps in THIS LINK to set your store up in just
30 minutes!

Some things to keep in mind:

The Stan Classic template gives a simple and clean

look. It also puts the most important parts of what you
want people to see at the TOP of the site vs. hiding
them beneath unnecessary large banners or photos
Be sure to put your freebie at the top of your Stan Store
so that your email list can grow! (We’ll talk more about
your freebie in Section 3!)
You can either use some of your own photos for your
store OR use Canva to create your own graphics!

If you’re needing inspiration, you can use the link in my

IG bio to visit my Stan Store directly and get a better look
at what exactly each page looks like.

When you get your Stan Store set up, shoot me a

DM with the link over on IG! I’d love to take a look!
CREATING YOUR INSTAGRAM

Instagram is not a required social media platform for your

business, but I DO recommend it as a great starting point.

At some point along the way, you can also utilize TikTok,
Pinterest, and even Facebook Reels or Facebook groups
to direct more traffic to your digital products (but no
need to rush to use all of these platforms right now!).

It’s up to you whether you want to use your existing

Instagram account or create a new one. Either way, you
will want to do these two things:

Make your account PUBLIC - so that people can find

you and your business can actually grow!

Make your account into a PROFESSIONAL

account - Instagram offers two types, Business &
Creator. I recommend going with Creator because
it offers more features! You can follow the steps in
THIS LINK to get this set up.

OPTIMIZING YOUR BIO

Next you will want to start working on your Bio - so that

people who come your way will actually KNOW what you
are about and how you can help them!
There’s no one right way to write a Bio, but I typically
follow this format:
FIRST LINE
I recommend making your first line point to who you help
and HOW you help them (this should help your target
audience identify themselves and get a feeling of whether
they’re in the right place).

Examples: “Helping women create passive income with

done-for-you digital products”; “Helping moms quit their 9-
to-5s with DFY digital products”; “Helping you build your
own passive income biz with DFY digital products”

SECOND & THIRD LINES

Your second & third lines can then provide a snippet of
who you are or what is your transformation/journey (so
that people can see a bit of themselves in you!).

Examples: “Mom of 3 + 6-fig biz owner”; “Teacher turned

small biz owner”; “New Yorker living that passive income
life”; “SAHM turned digital product entrepreneur”

FOURTH LINE

Your fourth line should always be a powerful call-to-action!

You can direct them to your free guide by pointing down at
your Stan Store link - OR you can spark conversation by
directing them to DM you for that free guide!
When given the choice, I ALWAYS recommend directing
them to reach out to you because sometimes it’s in those
short conversations that the real connection & trust
happens!

Example: “DM “Learn more about UBC” for a free sneak

peek”; “DM “DFY” to learn more + get free guide”

You can see this format in action by visiting my

Instagram profile and recreating my strategy in your own
way!

LEGAL STUFF

This part of setting up a business might feel foreign or even

overwhelming to you, and that’s okay! It’s really not that
complicated and nothing to stress out about.

In fact, aside from adding your Private Label Rights to

your Terms & Conditions, you do NOT need to rush to
complete these steps (setting up your LLC & obtaining your
EIN) before launching your product.

You will have time and the ability to do this later in the
coming months. Ideally, you just want to get these taken
care of before you file taxes.
CREATING YOUR TERMS & CONDITIONS
The great news is that setting up your Terms & Conditions
for your Stan Store is pretty simple! You can use THIS LINK
to walk through the process of adding yours to your
Checkout pages.

There are TWO PARAGRAPHS (the first two numbered

points) of your Terms & Conditions you will want to
modify for the purposes of offering Private Label Rights
so that your customers will have the ability to modify and
resell your guide.

You can select those two paragraphs and simply replace

it with the following:

Paragraph 1: Subject to your compliance with these Terms

of Use, the Company hereby grants you Private Label Rights
upon purchase of [insert name of your digital products
here], which grants you the rights to modify, claim
authorship of, and resell this product for 100% of the profits.
Additional rights include: the right to add this product to a
membership site or bundle within a package; the right to
create audio or video products using this product; the right
give away the product to subscribers or customers; the
right to change sales page and/or graphics; the right to
break up the product into separate sections; the right to
add or remove content to the product; the right to put your
name on it; the right to edit or create your own covers for
the
product; the right to give away, sell, or transfer the
Private Label Rights to any third party.

Paragraph 2: All Content NOT included within [insert name

of your digital products here] itself, including graphics, Stan
Store descriptions, and social media content and videos
relating to the product, are copyrighted unless otherwise
noted and are the property of the Company and/or a
supplier to the Company. No such materials may be used
except as provided in these Terms of Use.

Then you will want to replace any blank lines in the rest
of your Terms with your name and/or business name or
contact information when directed.

After you finish, be sure to save your updates!

FILING YOUR LLC (Optional)

Here are the steps for setting up your business as a Limited
Liability Company (LLC) if you want! This Is not required.

Step One: Choose a name for your LLC. This can be your
name (i.e. First Name Last Name Digital Products LLC) or
something that represents your brand (i.e. Digital Product
Freedom LLC).

Step Two: File your LLC. You will want to do a Google

search with “Register LLC with [Insert Your State Here]
Secretary of State” and then follow the prompts on the
official site for registering your LLC. There usually will be a
fee for this that varies by state (but this does count as a tax
write-off!)

Step Three: Obtain an Employer Identification Number

(EIN). Your EIN is a unique nine-digit number used for tax
purposes. You can apply for an EIN with the Internal
Revenue Service (IRS). Be sure you use THIS LINK to apply
directly on the IRS website (this should not cost you any
money!) instead of using a third party website that might
try to charge you for it.

Step Four: Comply with Tax and Regulatory

Requirements. You will want to familiar yourself with
federal, state, and local tax obligations for LLCs, including
tax filing requirements and sales tax obligations.
Requirements will vary state to state. Especially when it
comes time to file your taxes, I recommend reaching out to
an accountant to make sure you’re in full compliance and
filing correctly.

Step Five: Consider Opening a Business Bank Account.

Once you have your LLC and EIN, you may want to look into
opening up a business bank account. It is always a smart
idea to separate your personal and business finances!

Already have an LLC with a different business? You may be

able to just file a DBA (Assumed Name) for your new
digital
 product business. You can use THIS LINK to help you
figure out which is right for you.

Of course there are also other legal things you can look into,
such as copywriting any materials you created that you DO
want to protect. But for now, this at least covers the most
important bases!

WEEK 3: SELLING YOUR PRODUCT

MARKETING ON INSTAGRAM

Let’s talk about organic marketing! Organic marketing is

what I most recommend especially when first starting out.
It’s free, risk-free, AND can still bring in more than enough
of the traffic and sales you need with some great content &
consistency.

Specifically, I recommend organic marketing through

posting Reels on Instagram (and potentially branching
out to more social media platforms over time).

Reels are a great way to get new eyes on your content and
build “like, know, and trust” with potential customers!

Here are some different ideas of things you can share with
your target audience through Reels:
 CONTENT IDEAS
Your WHY behind selling a DFY

1. digital product (ex.more money,

more time, more flexibility, less
stress, etc.
Your RESULTS (i.e. income)

2. from selling your DFY digital

product What a DFY digital

product

3.
is/what sets DFY digital
products apart

Personal stories or parts of your

4. own journey that will resonate
with others

Encouragement for those who

5. are looking for a way to make

more money or bring in passive
income
Powerful thoughts or mindset

6. shifts around money or

business
Feel free to go through my Instagram content and do
market research of what’s working well for other accounts
within your niche too.
Remember what I said at the beginning of the Playbook
about people genuinely WANTING to make more money? I
really do believe this! And for this reason, I trust that my
content is compelling even just by sharing my results or my
students results too.

Another thing you’ll notice with my content over time is

that I am a BIG fan of recycling content.

I love to save time and use what’s already working for me

whenever I can, and you definitely have permission to do
the same!

When it comes to planning and creating content, you

want to have a system that is actually SUSTAINABLE.

Some things you can do right now to help you set this
sustainable system up include:

Creating a photo album on your phone of potential

background videos already in your camera roll that
you can add onto and use as an ongoing collection
to pull from
 Creating a Note in the Notes app on your phone with
your “content calendar” for the week. When you’re
first starting out, 1-2 Reels most days will suffice and
help you grow your following quickly
Saving trending audios while scrolling through Reels
inside the Instagram app
Saving ideas for Reels while scrolling through Reels
inside the Instagram app

If creating Reels, coming up with ideas, or writing captions

feels intimidating to you right now, that’s okay! It can take
time and practice to really find your voice and get into a
good groove with it.

As you are growing more comfortable and developing

your skills, Youtube is a great resource you can utilize!
There are a ton of different tutorials you can comb through
and learn from, revolving around topics like finding
trending audios, using SEO in your captions, or even how
to use different functions while creating Reels.

YOUR CALL-TO-ACTION

One thing you will want to include in the caption

of the majority of your Reels is a call-to-action,
which is really just an invite to take the next step.
One of my favorite call-to-action is telling people to send
me a DM - because I want a call-to-action that’s going to
spark a conversation and give me a chance to actually
CONNECT with them!

Something as simple as “DM me ‘DFY’ for my free guide to

bringing in passive income with DFY digital products” is my
way to send them the link directly, be able to answer
questions or offer encouragement, and even follow up with
them in the near future.

Regardless of what call-to-action you choose to go with, my

best recommendation is to direct them to a “freebie” in
some way, shape, or form. Once they opt in for this
freebie, your emails will then also be able to do the selling
for you! We’ll dive more into this in the next section.

OFFERING YOUR FREEBIE

Do you have to offer a freebie? No… but it IS wise

to!

Your freebie, or lead magnet, is what’s going to

help you GROW an email list that you can
continually nurture and convert into paying
customers.

It’s up to you what kind of freebie you choose to

offer. This can be a free video, a free workshop, a
free guide, a free mini course, etc.
 The key with any high quality freebie is giving them
valuable information that helps create trust, as well as
giving them a taste of what you can offer them with your
paid product.

An example freebie- Kelsey used a simple guide very

similar to this Guide (only way shorter and way less in-
depth!).

Her words: I use this guide to walk women through:

Some of my own story to help create a sense of
connection and credibility
What done-for-you digital products and Private Label
Rights are.
The benefits of passive income (basically me just
painting a really powerful vision for them!)
How my $97 DFY Digital Product Playbook is going to
give them exactly what they need to start up their
own passive income business

You are welcome to use my freebies as inspiration when

creating your own! You can create this with a Canva
template, just like I walked you through before.

Once you have your freebie created, you can then add this
to the top of your Stan Store and start putting together
an email flow inside Stan Store to nurture those new
leads as well. We’re going to look at selling with your
emails in the next section.
 SELLING WITH EMAILS

An email list is one of the most powerful things you can

have for your business. It gives you a direct line of
communication with your audience that DOESN’T rely on an
algorithm or get as easily buried like posts on social media.

With a well-written email flow that goes out to this list, you
can build trust and convert leads into customers with ease
and automation.

So let’s start building it!

SETTING UP YOUR EMAIL

The first thing you will want to do is be sure you have an

email address set up with your Stan Store account that you
will not mind people on your email list having access to if
someone wants to reply to your emails.

Just for professionalism and privacy, I do recommend using

a business email (NOT to be confused with a personal email
or just a Gmail account). Otherwise email recipients will be
able to see your personal email address when they are
viewing the emails you send them.

If you don’t have a business email account and want to

set this up, you can set one up at a low monthly cost
with Google Workspace.
SETTING UP YOUR CONFIRMATION EMAILS

The second thing you will want in place before setting up

your email flow is a confirmation email containing the
download links for each of your digital products.

You can use THIS LINK to see where your confirmation

email settings are located. For your convenience, I’m
including templates for you below - one for your freebie,
and one for your paid digital product.

Subject: You did it! Here is your free guide!

Hi [Customer Name],

Whoohoo! You did it! I am so excited to share more

with you about DFY/done-for-you digital products,
as well as how you can get YOUR profitable digital
product biz up & running!

Here is your free download: [PRODUCT LINK]

Tomorrow you're going to get another email from
me with more info about my [Product Name -
insert hyperlink]. If you don't see it in 24 hours, be
sure to check your promotions tab or spam folder,
and move that message over to your primary
inbox so you don't miss out on any updates!

And don’t forget, you can always shoot me a DM

on IG [include hyperlink] anytime with any
questions you have! I am cheering you on.

[Your Name]

Subject: WHOOHOO! Here is your [Product Name]!

Hi [Customer Name],

Thank you for purchasing [Product Name]! I'm so

excited for you to dive in. I can’t wait to see what
you do and how your life changes with this! Here is
your download:

DOWNLOAD LINK

Shoot me a DM on IG [include hyperlink] when you

get a chance to let me know that you've taken this
step! I'd love to connect & celebrate with you!

[Your Name]
Once you have set up your confirmation emails, you
can then start setting up your email flow!

SETTING UP YOUR EMAIL FLOW

There is just one email flows, or email sequence, you

will want to have in place when you first launch. This
flow is for people who opt in for your freebie.

There is no one right way to write your flow, but ideally your
first few emails offer value, introduce yourself and a part of
your story, and sell them on your product.

You will want to schedule your first email to be sent 24

hours after receiving the freebie with their confirmation
email, and then every other email to be sent 24 hours after
the previous one. If you need help with setting up your
email flow for your freebie, you can visit THIS LINK for a
quick how-to.

To help you save time, I’ve included below a handful of

sample emails for you to use for yourself. You will want to
add more at some point, especially to highlight new sales
and new results, or share more of your personal story. Make
sure to read through and make them sound like YOU!

Your email flow is something you will always be tweaking

or adding more to over time, but these templates are
definitely a great start!
Subject: Are you ready to start making an income
from home?

Have you had a chance to check out my free

guide? If so, are you are ready to use a DFY digital
product to get your own passive income biz off the
ground, I want to invite you to purchase my
[Product Name].

[INSERT FEEDBACK ON YOUR DIGITAL PRODUCT

HERE - CAN ADD THESE LATER]

With [Product Name] you will learn everything

you need to know about getting a profitable DFY
digital product business up and running in the
next 30 days. You can literally be up and running
in no time and have the ability to start earning an
Income!

You will get:

My digital product to use, modify, and resell
as your own
A step-by-step process for getting your online
shop set up with ease and automation
My content strategies for marketing your
product in just a few hours a week
PLUS my plug-and-play email templates so your
automated system can bring in daily sales even in
your sleep!

This is an entire business ready for you to

fully make your own and fully profit from.

Why? Because I know just how life-changing a

stream of passive income like this can be, and I
want to see YOU thriving!

[Your Name]

P.S. Have questions about [Product Name], or

about DFY digital products? You can shoot me a
DM on Instagram [insert hyperlink] anytime!

Subject: Five steps to starting a DFY

digital product biz

Hi [Customer Name],

Do you want to know what I love about DFY, or

done-for-you digital products? It’s an easy way to
start up your own business and make money
without needing to create a product from scratch
(which, let’s be honest, is where SO many of us get
stuck!).

And while there ARE business models that are

already meeting this need, there are none that
offer quite as much ownership, or freedom from
attachment to another brand, as DFY.

When you have a DFY product with resell rights,

your profits are YOUR profits, and your business is
YOUR business.

Here are five steps to starting a DFY digital

product biz in the next 30 days:

Step One: Find a DFY product with Private Label

Rights. (Don’t worry, I’ve actually already
created the PERFECT one [include hyperlink] for
you!)

Step Two: Make it your own! Add your own

branding or your own voice. Take into account who
you want your target audience to be as you are
modifying or rewriting.

Step Three: Price your product. Keep in mind: A $97

product sold just ONCE per day is almost $3k a
month!

Step Four: Put systems in place to drive traffic to

your store. This can look like using organic
marketing on social media (think: Reels on IG, pins
on Pinterest, etc.). This can also look like you
promoting a freebie, or lead magnet, to grow your
email list where you can then nurture ideal
customers and bring in sales daily.

Step Five: Start bringing earning a passive income!

Actually get to LIVE your life while watching
money come in just from someone stumbling
across a seven-second reel or reading an
automated email.

Listen - if you are tired of trading all of your time for

money or struggling under the weight of financial
stress, I get it! I have been there, and there is a
better way.

The power of digital products is being able to

have a stream of income that frees you from that
stress and allows you to create more time for the
people and things you love.

And I’ve have the perfect product for you to do

this with.
My [Product Name - include hyperlink] walks you
through a 30-day step-by-step process of setting
up and selling your own digital products using my
DFY template (resell rights included!).

When you follow the steps inside, you will not only
come out on the other side with a product ready to
sell, but you will also have an actual funnel and
strategy for bringing in the sales you need for $1k,
$3k, and even $5k and beyond months!

I want you to use everything inside [Product

Name], including [Product Name] itself, to really
create a passive income business that you can fully
make your own AND fully profit from.

Why? Because more money in the hands of more

women makes for a better world! And because I
believe deep in my heart that there is more than
enough to go around.

If you are ready to get started and launch your own

passive income biz in the next 30 days, your next
step is to purchase the [Product Name - include
hyperlink].
Subject: You are so close to having your own
business!

Hi [Customer Name],

I want you to know that you are closer to having

a profitable passive income business than you
realize.

Whether you are already a business-owner, or

have zero experience…

Whether you work a 9-to-5, or are a stay-at-

home mom…

Whether you have a large social media

presence, or are starting from scratch…

You CAN leverage just a few hours a week to bring

in income that provides for your family and
changes your life.

With just one digital product and an automated

system for driving traffic to it, you can build a
highly profitable business from home in just a few
hours a week.
And with a DONE-FOR-YOU, or DFY, digital
product, you don’t even need to have any special
expertise or create your own product from scratch
either.

This is why I created [Product Name - include

hyperlink] - to help you get your biz up and
running FAST using the steps inside and my plug-
and-play template.

Download it, then tweak it and make it your

own so you can resell it for FULL profit.

Start working towards bringing in sales every

week, maybe everyday, or maybe even in your
sleep - and just as importantly, enjoy the freedom
that comes with it.

Ready to get started? Your next step is to

purchase [Product Name] here [include hyperlink].

And don’t forget you can always shoot me a

DM [include hyperlink] if you have questions!

[Your Name]
Subject: Another [insert $ amount] made
while [insert activity]

Hi [Customer Name],

And just like that, another [insert income

made here] today while ______!

This is the beauty of digital products - having a

business that runs and makes money for you while
you’re out having an actual life!

Are you ready to start leveraging just a few hours a

week to bring in continual passive income in the
same way?

If so, your next step is purchasing [Product Name],

where I’ve already done the legwork and created
the product for you.

You can click here [insert hyperlink] to learn more

about [Product Name] and get started now.

I am rooting for you and can’t wait to see how

your life changes with this!

[Your Name]
Subject: [Insert $ amount] in _______ days

In the last ____ days, I’ve made [insert $ amount]

using nothing more than one digital product.
I want you to imagine this being YOU.

Imagine getting notifications throughout the week

while you’re with your kids… or binging Netflix… or
folding laundry… or even sleeping!

Notifications letting you know that you just made

another sale on a digital product (that you didn’t
even have to create from scratch!) all because
someone else stumbled across a Reel and decided
they wanted in on this kind of life too.

One product bringing in thousands a week while

you’re just working 2-3 hours - all so that you can
spend the rest of your time enjoying the people
and things you love.

If you haven’t already, I want to challenge you

to take a bold step.

Purchase [Product Name] for $47 today.

 Change your life.

Build a business that can run on autopilot and give

you the time and freedom you’ve been dreaming
of.

[Your Name]

P.S. Don’t forget, you can always shoot me a DM

[insert hyperlink] on Instagram with any questions
you have. I am here for you!

Later on down the road, you may want to have a second

email flow, specifically for people who purchase your digital
products. This is primarily if you are also offering other
products that you want to sell as add-ons!

BUILDING CONNECTION

We’ve touched on building connection with your Reels, as

well as with your emails, but I also want to offer a few more
ideas on how you can help leads get to know you and your
product!

BUILDING CONNECTION WITH DM’S

One of the best parts of using Instagram as your marketing
platform is how easy it is to build a sense of community and
relationship. The DMs, or direct messaging system built into
the app, is a perfect tool to use for this!

When you launch your freebie & digital product, one

thing you can have in place is a short series of DMs you
send to people who reach out for your links.

You will want to be sure that these DMs you send are
designed to SERVE and not just sell. Remember that these
are real human beings you are talking to, not just a means
to an end!

To help you brainstorm some ideas, here are some

sample DMs you might want to incorporate into your
follow-up strategy:

Hey ____, I’m so glad you’re here! I’d love to know

more about you and help in any way I can. Did
anything from my [insert freebie here] resonate
with you?

Hey ____! I just wanted to check in and see

if there is anything I can do for you!
 Hey _____, I just wanted to check in! Was my
[insert freebie here] helpful, or are there any
questions I can help answer?

By the way, I’m a huge fan of automation wherever I can,

including with DMs! I use ManyChat to automatically send
out my links and follow-up DMs whenever people message
me with the keyword in my call-to-actions. Once you get
your biz up and running, this is one tool worth checking out
and experimenting with!

BUILDING CONNECTION WITH STORIES

Posting to your Stories is one piece of your marketing

strategy you do not want to gloss over!

Even if you aren’t sharing new things to your Stories

everyday, just popping in every couple of days with an
update on your sales, or screenshots of messages coming
in, or even just a peek into your everyday life is a great way
to help build connection with your audience.

If you aren’t too sure of what to share or how to layout

your Stories, start observing the Stories of other
business owners on Instagram to see how they are
utilizing theirs. And of course, feel free to check out
mine for inspiration as well!
Once you start posting Stories that can be helpful for
your audience, you will want to create some Highlights
for your profile.

i recommend having Highlights for things like:

Your results
Your story/your why
FAQ
Info about your freebie
Info about your digital product

You can even use Canva to create your own Highlight

covers with your brand colors, or purchase some for a few
dollars on Etsy!

You can use THIS LINK to learn how to add a Story to

a Highlight.

WEEK 4: LAUNCHING

YAY! You’ve made it to the launching section, which

means IT’S GO TIME!

Once you’ve confirmed that your products, your Stan Store,

your email flows, and your Instagram are all functioning and
set up correctly, you will want to officially launch your
product and start promoting it.
Here are some fun things you can do to boost sales
with your launch:

Do a short PRE-LAUNCH where you start hinting on

your IG that something new and awesome is coming.
Create a countdown. Invite people to DM you for that
freebie if it’s already ready. Stir up hype!

Offer a launch promo or special “launch pricing.” You

can offer this to your audience for a week or so and
promote it on both IG and in your freebie emails. Just
remember to go back through those emails after the
launch promo ends to take out the sections where you
are mentioning it!)

Create hype in your Stories and posts! Take

screenshots of new sales or give updates on what’s
happening throughout the launch (and of course, you
can KEEP doing this even AFTER the launch ends as
well!).

Don’t forget to push your freebie! Even if people aren’t

ready to buy now, you can still get them on your email
list by offering your freebie and nurture them until
they’re ready to buy over time.

Share what you are doing on your other social media

platforms, or with family and friends who can support
you. I promise, people DO want to know what you're
up to! And if you’re nervous about not getting engagement,
don’t be afraid to just ask. This can look like sending a
message to a few trustworthy people that says, “Hey, would
you just hit the like button or post a quick comment on any
posts you see me post this week? I’m excited & nervous
about this new biz, and could definitely use the support!”

Lastly, HAVE FUN! Be yourself. Be authentic. Be BOLD.

And plan to celebrate in some way, no matter what.

I’m so excited to watch along your journey and THANK

YOU for trusting me to lead you along the way!
 MRR and PLR Terms and Conditions

Subject to your compliance with these Terms of Use, FACELESSGIRLNAE

hereby grants you Master Resell Rights & Private Label Rights of this
FACELESS DIGITAL MARKETING GUDE. This grants you the rights to
modify, claim authorship of and reuse this product as a lead magnet.
Additional rights include: the right to change sales page and/or graphics;
the right to break up the product into separate sections; the right to add
or remove content to the product; the right to put your name on it; the
right to edit or create your own covers for the product.

Cover image MUST be rebranded prior to resale. Our advertised cover

image should not be used when reselling this digital product. Please refrain
from using our advertised cover image. This practice is fundamental in
aligning the product with your brand. To differentiate your brand from
others, we recommend layout, image, font, and/or title modifications when
using these templates.

We also ask for you to refrain from using our shop listing promotional
images, as well as copy and pasting our product description. Instead, we
encourage you to create your own description of the product, and use your
own ads. Making a few adjustments to personalize the product is always a
smart choice when rebranding for resale.

WANT TO USE THIS FREEBIE AS YOUR LEAD MAGNET?

*MAKE SURE TO PERSONALIZE THE COVER, PROMOS, & LINKS*

xoxo, irlNae
TEMPLATE LINK
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