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MODULE NAME: MODULE CODE:

BUSINESS ANALYSIS 2A BUSA6211
BUSINESS ANALYSIS 2A BUSA6221d
BUSINESS ANALYSIS 2A BUSA6221p
BUSINESS ANALYSIS 2A BUSA6221
BUSINESS ANALYSIS 2A BUSA6221d

ASSESSMENT TYPE: TAKE-HOME ASSESSMENT (PAPER ONLY)

TOTAL MARK ALLOCATION: 120 MARKS
TOTAL TIME: This assessment should take you 2 Hours to complete, however
you have 21 Hours (midnight to 9PM on the same day) to
submit. This additional time has been allocated to allow for the
download, completion and upload of your submission.
By submitting this assessment, you acknowledge that you have read and understood all the rules
as per the terms in the registration contract, in particular the assignment and assessment rules in
The IIE Assessment Strategy and Policy (IIE009), the intellectual integrity and plagiarism rules in
the Intellectual Integrity Policy (IIE023), as well as any rules and regulations published in the
student portal.

INSTRUCTIONS:
1. Please adhere to all instructions. These instructions are different from what is normally
present, so take time to go through these carefully.
2. Independent work is required. Students are not allowed to work together on this
assessment. Any contraventions of this will be handled as per disciplinary procedures in The
IIE policy.
3. No material may be copied from original sources, even if referenced correctly, unless it is
a direct quote indicated with quotation marks.
4. All work must be adequately and correctly referenced.
5. You should paraphrase (use your own words) the concepts that you are referencing, rather
than quoting directly.
6. This is an open-book assessment.
7. Assessments must be typed unless otherwise specified.
8. Ensure that you save a copy of your responses.
a. Complete your responses in a Word document.
b. The document name must be your name.student number.Module Code.
c. Once you have completed the assessment, upload your document under the
submission link in the correct module in Learn.
Additional instructions:
• Calculators are allowed
• Answer All Questions. .

© The Independent Institute of Education (Pty) Ltd 2022

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Referencing Rubric

Providing evidence based on valid and referenced academic sources Markers are required to provide feedback to students by indicating
is a fundamental educational principle and the cornerstone of high- (circling/underlining) the information that best describes the
quality academic work. Hence, The IIE considers it essential to student’s work.
develop the referencing skills of our students in our commitment to
achieve high academic standards. Part of achieving these high Minor technical referencing errors: 5% deduction from the
standards is referencing in a way that is consistent, technically overall percentage – the student’s work contains five or more
correct and congruent. This is not plagiarism, which is handled errors listed in the minor errors column in the table below.
differently.
Major technical referencing errors: 10% deduction from the
Poor quality formatting in your referencing will result in a penalty of overall percentage – the student’s work contains five or more
a maximum of ten percent being deducted from the percentage errors listed in the major errors column in the table below.
awarded, according to the following guidelines. Please note,
however, that evidence of plagiarism in the form of copied or If both minor and major errors are indicated, then 10% only (and
uncited work (not referenced), absent reference lists, or not 5% or 15%) is deducted from the overall percentage. The
exceptionally poor referencing, may result in action being taken in examples provided below are not exhaustive but are provided to
accordance with The IIE’s Intellectual Integrity Policy (0023). illustrate the error

Required: Minor errors in technical correctness of Major errors in technical correctness of referencing
Technically correct referencing referencing style style
style Deduct 5% from percentage awarded Deduct 10% from percentage awarded
Consistency Minor inconsistencies. Major inconsistencies.
• The referencing style is generally • Poor and inconsistent referencing style used in-
• The same referencing format consistent, but there are one or two text and/or in the bibliography/ reference list.
has been used for all in-text changes in the format of in-text • Multiple formats for the same type of referencing
references and in the referencing and/or in the bibliography. have been used.
bibliography/reference list. • For example, page numbers for direct • For example, the format for direct quotes (in-text)
quotes (in-text) have been provided for and/or book chapters (bibliography/ reference
one source, but not in another instance. list) is different across multiple instances.
Two book chapters (bibliography) have
been referenced in the bibliography in
two different formats.
Technical correctness Generally, technically correct with some Technically incorrect.
minor errors. • The referencing format is incorrect.
• Referencing format is • The correct referencing format has been • Concepts and ideas are typically referenced, but a
technically correct throughout consistently used, but there are one or reference is missing from small sections of the
the submission. two errors. work.
• Concepts and ideas are typically • Position of the references: references are only
• Position of the reference: a referenced, but a reference is missing given at the beginning or end of large sections of
reference is directly associated from one small section of the work. work.
with every concept or idea. • Position of the references: references • For example, incorrect author information is
are only given at the beginning or end of provided, no year of publication is provided,
• For example, quotation marks, every paragraph. quotation marks and/or page numbers for direct
page numbers, years, etc. are • For example, the student has incorrectly quotes missing, page numbers are provided for
applied correctly, sources in presented direct quotes (in-text) and/or paraphrased material, the incorrect punctuation is
the bibliography/reference list book chapters (bibliography/reference used (in-text); the bibliography/reference list is
are correctly presented. list). not in alphabetical order, the incorrect format for
a book chapter/journal article is used, information
is missing e.g. no place of publication had been
provided (bibliography); repeated sources on the
reference list.
Congruence between in-text Generally, congruence between the in-text A lack of congruence between the in-text referencing
referencing and bibliography/ referencing and the bibliography/ and the bibliography.
reference list reference list with one or two errors. • No relationship/several incongruencies between
• There is largely a match between the the in-text referencing and the
• All sources are accurately sources presented in-text and the bibliography/reference list.
reflected and are all accurately bibliography. • For example, sources are included in-text, but not
included in the bibliography/ • For example, a source appears in the in the bibliography and vice versa, a link, rather
reference list. text, but not in the bibliography/ than the actual reference is provided in the
reference list or vice versa. bibliography.
In summary: the recording of In summary, at least 80% of the sources In summary, at least 60% of the sources are
references is accurate and are correctly reflected and included in a incorrectly reflected and/or not included in
complete. reference list. reference list.

Overall Feedback about the consistency, technical correctness and congruence between in-text referencing and bibliography:
....................................................................................................................................................................................................................................................................................................

.................................................................................................................................................................................................................................................................................................... .

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Question 1 (Marks: 30)

Financial services group Haward Bank is expanding its digital offering with the launch of Haward
Pay Me, enabling its clients to generate a personalised QR code on the bank’s app to receive
payments immediately and securely from other Haward Bank clients. Making and receiving
payments is free, championing affordability for clients.

With over nine million digital banking clients and 16 million total clients, Francois Viviers, Haward
Bank Group executive of marketing, said: “Carrying cash is expensive and unsafe. So, we’re giving
our clients, who are from all different walks of life, a simpler and safer way to pay. You’ll no longer
need cash to pay for small purchases at informal retailers, tip car guards or pay the person selling
ice creams at the beach. It’s also an easy way to transfer money to family or friends and split the
bill at a restaurant. We’ve already seen over 2.5 million clients activate their unique QR code after
quietly launching it on our app last week.”

Clients can activate and access their unique Pay Me QR code on the bank’s app or visit a branch to
get a printed version supplied in a plastic pouch with a lanyard. The person receiving money
shows their QR code to pay someone, while the other person selects ‘scan to pay’. The payment is
verified using your app pin or biometrics, making it very secure. In addition, there is no need to
enter account or cell phone details, saving time and preventing errors.

“We’re constantly challenging the norms of banking. A few years ago, we asked why the
traditional banks were charging around R50 for immediate payments. We initially lowered our fee
to R10 and have managed to reduce the cost even further to R7.50. Our clients now make around
30% of all immediate payments in South Africa. Just as we’ve made immediate payments
affordable and accessible to all South Africans, we believe Pay Me will reduce South Africa’s need
for cash,” Viviers said. Pay Me provides a way for clients to track their spending, Haward bank
said. Transactions are listed on the track money feature on the Haward bank app. “We don’t
believe in innovation for innovation’s sake. Each new feature must put clients in better control of
their financial lives,” Viviers said.

Adapted from BusinessTech. 2021. Capitec is expanding its digital offering, 1 December 2021.
[Online]. Available at: https://businesstech.co.za/news/banking/543084/capitec-is-expanding-its-
digital-offering/. [Accessed 03 June 2022].

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Q.1.1 Haward Bank has decided to outsource the development of Haward Pay Me. Justify (12)
if this decision is valid for the case study.

Q.1.2 What role does the business analyst have to play in ensuring that the “Haward Pay (6)
Me” brings a competitive advantage to Haward Bank?

Q.1.3 What task can the Business Analysts do to support the actual implementation and (4)
roll-out of Haward Pay Me?

Q.1.4 The diagram below shows a skills analysis matrix. In which quadrant should the (5)
business analyst employed by Haward Bank be placed? Support your answer.

Q.1.5 Which method can the Business Analyst employed at Haward Bank use to further (3)
develop their business knowledge skills?

© The Independent Institute of Education (Pty) Ltd 2022

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Question 2 (Marks: 45)

The Competition Tribunal has approved a merger deal that would see FirstRand acquire SLOW
Lounges in South Africa from Kulula owner Comair. Kulula Air owns and operates the SLOW and
SLOW XS branded airport lounges at OR Tambo International Airport, King Shaka International
Airport, Cape Town International Airport and Lanseria International Airport.

The SLOW Lounges are airport lounges fitted, furnished and operated by Kulula Air with space
rented from Airports Company South Africa. Comair announced in August that it wanted to
offload the SLOW lounges to FirstRand to raise capital as part of its business rescue process. The
deal was subject to regulatory approvals, including the Competition Tribunal process, and an
interim agreement was set up, which included a R250 million loan to the group from FirstRand.

The tribunal approved the merger without any conditions. SLOW Lounges are already integrated
into the FirstRand portfolio through its retail arm, First National Bank, as part of its eBucks
rewards structure. FNB Premier account holders and above (Private Clients, Private Wealth) are
afforded access to SLOW lounges as part of their rewards packages. Complimentary access kicks in
at reward tier 3, with two free entries in a year. Paid entry into the lounge costs R250 for
qualifying banking customers.

Adapted from BusinessTech. 2021. FirstRand gets approval to acquire SLOW lounges from Kulula,
7 December 2021. [Online]. Available at:
https://businesstech.co.za/news/business/544764/firstrand-gets-approval-to-acquire-slow-
lounges-from-kulula/. [Accessed 03 June 2022].

Q.2.1 Identify the two major problems that Kulula is trying to solve by selling SLOW (4)
Lounges to FirstRand.

Q.2.2 Conduct an OSCAR analysis on Kulula based on the above case study. (10)

Q.2.3 Identify the two techniques involved to document or give a screenshot of the (6)
business situation in the case study.

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Q.2.4 Identify five stakeholders and state why it is important to understand each (15)
stakeholder perspective affected by the sale of SLOW to FirstRand.

Importance of considering stakeholder perspective 5 marks

Identification of five stakeholders 5 marks
Each stakeholder analysis and perspective 5 marks

Q.2.5 Comair is under business rescue. What methods can you implement as a business (10)
analyst to develop a business solution for the organisation’s current state?

Question 3 (Marks: 10)

Identify changes that organisations face and that strategy development tries to moderate.

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Question 4 (Marks: 15)

As a business analyst, you have been contracted by a higher education institution to elicit from
the stakeholder how long the registration process must take for one student.

Q.4.1 What factors will you consider when preparing the questions on the time it will (5)
take for a student to be fully registered?

Q.4.2 Evaluate how the higher-level tertiary institution can make use of Porter’s Five (10)
Forces Model.

Question 5 (Marks: 5)

Identify why it is important to document all the business analyst’s tasks.

Question 6 (Marks: 15)

An Entity Relationship Diagram (ERD) is a diagram that shows the relationship between entities
stored in a single database.

Draw an ERD to show the relationship between the student, the course and the lecturer. Identify
two attributes for each entity. A new student has registered at a college. A student can be
assigned multiple courses. A Professor can deliver only one course

END OF PAPER

© The Independent Institute of Education (Pty) Ltd 2022

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