MEDIA REPORT
FOR SALFORD & CO. FASHION
PRESENTED BY CHIDI EZE
DECEMBER 2024
TABLE OF CONTENT
01 02 03 04
ABOUT THE THE BRAND’S SOCIAL MEDIA SOCIAL MEDIA
BRAND COMPETITOR AUDIENCE GOAL
05 06 07
SOCIAL MEDIA SOCIAL MEDIA UPCOMING
CAMPAIGN PERFORMANCE PLAN
ABOUT THE
BRAND
SALFORD & CO. FASHION
Salford & Co. Fashion is a popular brand that has
existed since 2002. They offer a variety of fashion
collections such as coats, blazers, and trousers. The
modern and stylish design of the fashion items has
become their main attraction, making their customers
keep coming back to buy more collections.
OUR BORCELLE
FASHION
Number of
Followers: 120,000
COMPETITOR Borcelle Fashion has currently
become a market leader in
men's fashion collections. They
offer clothing lines for office and
professional wear. They design
classic clothing that is suitable
for many market segments.
RIMBERIO Number of
FASHION Followers: 90,000
Rimberio Fashion is well known
for its modern clothing designs
and styles. With their affordable
prices, Rimberio Fashion has
successfully become popular
among fashionistas.
SOCIAL MEDIA
AUDIENCE
NUMBER OF FOLLOWERS: 100,000 FOLLOWERS GENDER
70
60
LOCATION
50
40
AGE City A 40%
30
City B 25%
20
18-22 years old 55% City C 20%
10
22-26 years old 30% City D 10%
0
30-35 years old 15% Others 5% Male Female
Expand brand awareness to
01 wider audience
Increase the number of
02 followers and engagement
Increase traffic to social
03 media account
SOCIAL
MEDIA GOAL
SOCIAL MEDIA CAMPAIGN
CAMPAIGN DATE UPLOADED REACHED AUDIENCE
New Product Launching 1 November 2024 100,000 audiences
Our new product campaign attracted many of our followers to
purchase and add item on their fashion collection
Factory Showcase 15 November 2024 150,000 audiences
The reels told a story about our creation process and showed the
quality of the fashion items made with expert craftmanship
Anniversary Promotion and Sale 27 November 2024 200,000 audiences
This year anniversary’s campaign, we promoted our fashion
collection stocks by giving discounts of up to 50% on every purchase
SOCIAL NEW FOLLOWERS TOTAL REACH
MEDIA 350 1,250,500 Accounts
PERFORM
-ANCE
SOCIAL MEDIA TOTAL SHARE
PERFORMANCE
10,750 Likes 8,650 Shares
TOTAL COMMENTS ENAGAGEMENT RATE
5,600 Comments 10%
UPCOMING
PLAN
HIRE INFLUENCER TO BEAUTIFY THE SOCIAL CREATE A
PROMOTE OUR ACCOUNT MEDIA VISUAL GIVEAWAY
We will hire influencer that match with our The quality of photograph and video will To appreciate the presence of our loyal
brand personality to introduce our brand be highly considered and planned to followers, we will create giveaway with
to wider segments and audience improve the social media visual certain term and condition
THANK
@reallygreatsite www.reallygreatsite.com +123-456-7890
