The Smart
Investment Platform 03/2023
About us
As the first fintech company with a financial service license in Vietnam, Finhay offers a transparent and
disruptive online platform for mass affluent users to easily and seamlessly invest in diversified assets
including stocks, mutual funds, fixed-income products, and gold.
At A Snapshot Our Journey
260K US$337 2017-2019
•
•
Establishment in March 2017
Angel & pre-seed investments from VCs
Qualified Funded Assets per Qualified • Product MVP & validation stage
Accounts Funded Account • Seed investment from & strategic
partnership with TVS
US$1.5B US$6.5M 2020
• Reached 500K users in May 2020
Transaction Volume Revenue • No. of users doubled to 1M in May 2021,
since inception then doubled again to 2M in November
2021
2021 Series A investment
Notable Investor •
• Acquisition of stock brokerage license
(via M&A)
• Series B investment
2022-now • In process of upgrading the user base and
expanding products
2
Vietnam is the ideal market for digital economy
DIGITAL ECONOMY WILL HIT Key Drivers
US$49B
Robust Economic Expansion
6.2% CAGR US$409B
GDP 2022 – 2027E GDP in 2022
IN VIETNAM BY 2025
Golden Age Population
Vietnam’s Digital Economy (US$B in GMV) 32 y.o. 29M
Median age 20-44 Population
120-200 Sizeable & Fast Growing Middle Class
CAGR 31%
40% in 2020 to 75% in 2030
49
13 18 23 Fertile Ground for Digital Disruption
72% 61M
2019 2021 2022E 2025F 2030F Internet penetration Smartphone users
Source: e-conomy SEA 2022 – Google, Temasek, Bain & Company, Euromonitor, McKinsey, CIA Fact Book, Tiki
3
Vietnam’s stock market has flourished during and
post-COVID 19
Daily trading volume surged to US$1B during 2021- 2.6M new stock trading accounts opened in 2022,
2022 period surpassing the combined figures of the previous four
1.2 1.1 40
years
2,587
1.0 338 1.0
30
0.8
230 227 1,539
0.6
191
20
172
0.4 0.3
0.3
0.2
10
0.2 397
261 193
- -
2018 2019 2020 2021 2022 2018 2019 2020 2021 2022
Average daily trading volume Market capitalization
Source: State Securities Commission of Vietnam (“SSC”)
4
Investment demand from young people is growing
US$270B
CASH & DEPOSITS IN BANKS
Cash & Deposits as % of Household Financial Assets
>70% 99.8%
58%
of new stock accounts is a local individual
55%
43%
39%
>70%
13%
of new stock investors are under 35
years old
Vietnam China Japan Korea Ge rmany US
Source: Desktop Research, OECD, Oliver Wyman, SSC, InfoQ Survey on investment behavior of retail investors
5
But…
The financial market is geared toward the brokers
Incumbent securities firms highly rely on human … leading to low scalability & cost inefficiency
brokers…
Cost as a % of brokerage commission
~1,500 Broker ~300-500 Broker 90%
85% Incumbents Digital native
78% peers
65%
57%
~US$50K 27%
Min. account value to be personally served by 9%
brokers
MAS VPS SSI HSC VNDS Kiwoo m FUTU
Source: Desktop research, Financial statements for the year 2022 of mentioned securities firms
6
Finhay to disrupt this human-dependent system…
Product-Led
Our strategy
Digital native platform
No broker
Human dependent Digital Native
Innovative products
Scalable, reliable & stable system
Sales-Led
7
… and cater to every investment need of users
Hybrid Investment Platform Diverse Asset Classes
Within Fingertips
Trading Wealth
Active Passive
Mutual
Stock
fund
Crypto Fixed
income
Regardless of market condition, users can
We are here:
move their assets within our platform to
The overlap of the two
either defensive or growth
8
Our target users
Finhay Finhay
New User High Networth
Demographics Demographics
• 25-40 y.o • 25-40 y.o
• 3-15 years of working experience • NAV above US$20,000
• NAV between US$2,000-20,000
Mass Mass Affluent Affluent
(Monthly income under US$800) (Monthly income US$800-4,000) (Monthly income above US$4,000)
Finhay Current User
Demographics
• 19-29 y.o Premium clients (SS): NAV >500M VND
• College students, first jobbers Qualified Clients (S): 20M>NAV>500M VND
• NAV between US$200-1,000
Regular Clients (A): NAV <20M VND
9
Product overview
We aim to build a platform that is very easy to use,
reliable & stable, and scalable.
WEALTH MANAGEMENT Fund Investment Savings
ACTIVE TRADING Gold Trading Stock Trading
OTHERS Embedded Banking Service
10
Wealth management
Fund Investment Savings
Investments in funds certificates made simple for aspiring investors Saving services with flexible terms and impressive interest rates for
with minimal financial knowledge users who wish to utilize idle funds.
Allow users to invest in a diverse selection of Offer to users deposit schemes with better
funds on our licensed platform without the need T&C for users than traditional bank deposits
to register directly with fund managers
11
Active trading
Stock Trading Gold Trading
Friendly and simplest way for users to invest in stocks with VNSC by Partnered with PNJ. Finhay users can easily trade gold ring on Finhay
Finhay app and pick-up gold at Finhay upon request
Licensed business = Finhay is the first and only Gold-trading online.
Fintech in Vietnam that owns stock brokerage
firm and license Free gold keeping service for users.
Digital native, no brokers Receive gold anytime at Finhay
12
Other products
Digital Bank Cashback
Embedded finance at its finest! CIMB x Finhay creates an all-around In the era of e-commerce, do not shop at full prices.
ecosystem in which users can spend - save - invest within one sole
application. Finhay offers a cashback percentage of up to 14% and this
transaction will be automatically transferred to the user investment
Finhay x CIMB Debit Card/Credit card portfolio.
With Finhay x CIMB digital banking products, Wide range of partners in various industries
registrations and approval are all on-line
process
13
Key metrics
Client’s Assets (US$M) Qualified Funded Account & Asset/Qualified Funded Account
90.0 87.8 Unit: USD Unit: ‘000 users
9% 400 371 337 300
308
61% 300
200
71% 200
25.2
100
70% 36% 100
18% 82 242 260
30% - -
Dec-20 Dec-21 Dec-22 Dec-20 Dec-21 Dec-22
Mutual f unds Savings Stock trading Others Funded account Asset/Qualified funded acc
Cumulative Transaction Volume (US$M) Revenue (US$M)
1,507
2x
6.5
6.1x
3.3
548
98 0.5
Dec-20 Dec-21 Dec-22 202 0 202 1 202 2
14
What’s next?
2023 Become one of the top 15 brokerage firm in Vietnam
US$1,200 US$15M US$10M
Assets per Qualified Funded Account Avg. Daily Stock Trading Volume Revenue
2023 Product Expansion
Margin Lending Crypto Exchange Fixed Income Products
2024 Geography Expansion
Allow local users to invest in stocks listed in overseas markets and vice versa
Allow foreign investors to invest in domestically listed stocks and other financial products
15
Meet our team
Founder & CEO COO CTO
Huy Nghiem Van Vu Chau Hoang
30 under 30 Asia
CIO CMO
VP. Business Growth
Sungsoo Na, Ph.D. Huong Vu Binh Truong
16
THANK YOU
& SEE YOU AT FINHAY
Contact us at: [email protected]
Mobile: +84 912339494
